A well-designed buyer persona unveils valuable insight into how buyers make purchase decisions. In addition, it encourages a decision-maker in refining ad campaigns, content creation, efficient and aligned product development, along with marketing problem-solving. Thus, your personas are a foundational, strategic tool in making decisions, generously affecting your business growth and bottom line. Here’s how
January 6, 2020 Ritwik Mitra
The landscape of marketing is constantly shifting and flowing with the sands of time, discarding new trends and bringing in new ones at the drop of a hat. A deep dive into the 2010s is more than enough to illustrate this point, with marketing trends coming and going with immense swiftness – sometimes surprisingly so.