Tag: Social media marketing

Social Media Marketing

How Social Platforms Have Evolved into E-Commerce Giants

By lilee shah
May 8, 2025

In an era where endless scrolling has become second nature and digital attention spans are shorter than ever, social commerce is changing shopping norms. What began as casual product discovery on platforms like Instagram and TikTok shifted significantly around 2018, when Instagram and Facebook integrated shopping features, allowing brands to create shoppable posts. This change has evolved into a fully integrated shopping experience, where users can discover and purchase products without leaving the app. The real transformation, however, came post-2020, when Pinterest and TikTok introduced more sophisticated e-commerce tools, blurring the lines between social interaction and shopping. Additionally, a recent study estimates that the global social commerce market could hit $1.2 trillion by 2025, outpacing traditional e-commerce growth by nearly three times. This shift isn't just about where purchases occur; it's about how purchasing decisions are shaped. Platforms like Instagram and WhatsApp enable users to discover and purchase products directly within the app, creating a seamless, quick experience. For businesses, embracing this change is crucial for connecting with customers in real time, driving engagement, and boosting sales.

Shopping without leaving the feed: TikTok and WhatsApp

While traditional e-commerce leans on websites or third-party platforms, consumers today are shopping directly where they scroll. Social media apps like Instagram and TikTok now double as digital shopfronts, offering in-app shopping tools that let users browse, buy, and interact with brands in real time. For example, Made by Mitchell, a makeup brand, launched an exclusive product on TikTok using the platform's live shopping feature. Collaborating with creator Melissa Jade, the brand hosted a dual livestream that drew 50,000 live viewers and amassed 2.4 million product views, achieving a 100% sell-out rate. Beyond TikTok, social commerce is gaining significant traction on other platforms such as WhatsApp. With over 50 million businesses worldwide using WhatsApp Business, brands can engage directly with customers through personalised recommendations, real-time communication, and even complete transactions all within the app. This level of direct interaction has proven effective, as 66% of users report a higher likelihood of purchasing from brands they can communicate with via WhatsApp, showing how direct communication can drive sales.

Lessons from real brands on scroll-to-shop success

As the lines between social media and e-commerce continue to blur, brands are finding newer ways to enhance customer engagement and drive sales. Take Myntra, for example. In India, the brand has successfully merged social commerce with its platform through “Myntra Studio,” where both influencers and users can share live style inspiration and authentic product reviews. This feature boosts engagement and enables users to make purchases directly from posts, offering a seamless and interactive shopping experience. Myntra-studio

On the other hand, JioMart in India allows users to complete an entire shopping journey within a single chat window. From browsing to payment, everything happens inside the app. There's no need to switch tabs or download anything extra. It’s fast, personal, and particularly effective in regions where people may be less familiar with traditional e-commerce setups but are completely at ease with messaging apps. Jio-mart

Turning influence into action and strengthening brand trust

Social commerce is growing fast, and much of that growth can be attributed to how people now spend their time. What sets social commerce apart from traditional online shopping is the trust factor. For instance, influencer content often feels more like a personal recommendation than a conventional sales pitch, creating a sense of authenticity that resonates with users. When followers see products being used by creators they admire, the connection feels more genuine, often leading to higher conversion rates and stronger brand loyalty. For businesses, the advantages extend beyond just increasing sales. Social commerce platforms provide real-time insights into consumer preferences, shopping habits, and key drivers of engagement, allowing businesses to understand what truly influences purchasing decisions.

5 social commerce tactics that drive sales

1. Sell where people discover:

Instead of driving traffic away to external sites, let customers shop directly where they already engage. Platforms like TikTok and Instagram allow you to showcase products with product tags and in-feed shopping options, making it easier for users to purchase on the spot.

2. Let customers be the voice:

People trust people more than they trust brands. Ask your customers to share photos or reviews on their social media. Real stories sell better than polished ads, so partner with creators who genuinely like your products.

3. Use insights to keep them coming back:

Tools like TikTok Pixel or Meta tracking show what content drives action. Find out what gets clicks or where users drop off. Use that data to bring them back with offers that feel personal and timely.

4. Think mobile first every time

Most people shop from their phones. Make sure your product pages load fast and look good on small screens. If something feels slow or clunky, potential buyers may lose interest quickly.

5. Make it worth their attention

Flash sales that last a few hours. Create exclusive launch areas that are only available on social platforms. Rewards for followers who show up early. These small moves create urgency and make people feel part of something special.

What’s Next for Social Commerce?

Looking ahead, social commerce is set for continued growth, with advancements shaping its future. As checkout features, messaging tools, and ad integrations become more intuitive across social apps, the distance between discovery and purchase will keep shrinking. Brands are no longer just advertising; they’re having real-time conversations, resolving queries, and closing sales in one continuous flow. This transformation pushes shopping beyond traditional boundaries by enabling brands to engage directly with consumers through real-time conversations, answering queries, and completing transactions on the spot. With momentum building, the future of social commerce is set to be more connected, personal, and instantaneous than ever.

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From Laughs to Likes: Meme Turning Viral Trends into Marketing Wins

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From Laughs to Likes: Meme Turning Viral Trends into Marketing Wins

By Team #ARM Worldwide
October 12, 2024

Ever find yourself stopping mid-scroll because a funny, relatable post popped up on your feed? It’s hard to resist, right? You’re likely to like it, maybe even share it with friends—because who doesn’t love a good laugh? Humorous content has a unique way of grabbing attention and lifting our spirits. In fact, nearly 75% of people aged 13 to 36 regularly share memes, with 30% doing so every day. It’s no wonder these posts go viral; they establish a connection through shared laughter. For marketers, meme marketing presents a fantastic opportunity to break through the digital clutter. They create bonds that feel relatable and memorable, leaving a lasting impression. By crafting content that’s easy to share and has the potential to go viral, memes can significantly boost brand awareness and engagement. Research shows that over 60% of consumers are more likely to buy from brands that use memes in their advertising, highlighting the powerful impact of humour on our purchasing decisions. So, why is meme marketing so effective, and how can brands make the most of it? Let’s dive in and explore!

Meme : The Secret Sauce Behind Engaging New-Gen Campaigns

Unlike traditional ads, memes feel more authentic and humorous. The blend of humour with brand messaging helps businesses connect with consumers naturally, sparking interactions, engagement, and other benefits which add to the virality. Here’s why they reach the audiences faster than conventional methods:

They are Relatable: Memes tap into emotions, experiences, or shared cultural moments that connect with a broad audience. Brands can position themselves as relatable and relevant by using popular or trending memes.

They Have the Virality Factor: Memes are inherently shareable, often spreading across platforms like Instagram and X with your dear ones. This gives brands access to a vast, organic reach, unlike traditional forms of advertising.

Pillars to Community Building: Memes help brands build a loyal, engaged audience by tapping into shared humour and trends. Moreover, meme marketing helps convert casual followers into active participants who feel connected to the brand's community.

Engagement: Zomato's 16th-anniversary comedy roast went viral, garnering over 1.3 million interactions and drawing in brands like Taco Bell, CarDekho, and Crocs India. Memes are natural engagement drivers, increasing social media engagement.

Some of the Brands that Have Won Customers with Laughter

While meme marketing has been around for some time, it has become an integral part of impactful social media marketing strategies, with numerous brands going above and beyond to come up with witty, creative, and quirky ideas that resonate. Let’s check out a few fun and impactful examples:

Lovebirds and Laughter: Flipkart’s Perfect Match

When Laila Majnu took the internet by storm, Flipkart, India’s e-commerce giant, saw the perfect opportunity to join the fun. In true meme-master style, they cleverly linked the film’s iconic lovebirds to their products and services. The result? A meme that not only tickled funny bones but also plugged their offerings in the most entertaining way possible. By riding the viral wave with humour, Flipkart didn’t just keep up with the trend—they owned it! https://bit.ly/4fjNbKS

That Ladaku Friend: Splitsvilla’s Witty Banter for Your Crew

For TV channels, what better way to create engaging content than by using clips from their shows? By turning memorable moments into memes, channels can keep viewers entertained while staying relevant to their brand. In a social media post, MTV Splitsvilla created a meme from their show using the line, "Every group has that ladaku (quarrelsome) friend." This simple yet relatable moment turned into fun and engaging content, where users couldn’t resist tagging their "ladaku" friend. It’s a great example of increasing visibility while staying true to the brand and driving engagement through fun and relatable content that connects with the audience. https://bit.ly/4hgI93L

Zomato’s Culinary Comedy: Serving Up Memes with Flavour

When we talk about one brand that has mastered meme marketing, we can’t miss mentioning Zomato – India’s meme marketing maestro! Their social media is a goldmine of witty memes that perfectly capture daily food cravings and dining dilemmas. One standout moment of such meme content is the "Thala for a reason" trend. True to form, Zomato didn’t miss a beat, jumping on the trend with a witty post that, while not directly promoting their services, still sparked a massive response. With over 30.1k likes and 346 comments, it proved that Zomato knows how to keep the conversation going. https://bit.ly/40k7Rym

Meme Your Way to Success: Must-Have Ingredients

Now that we’ve explored the reasons, examples, and why everyone loves engaging with shareable meme content, let’s dive into the key elements you need to consider when planning meme marketing for your brand. #1. Adapt to Trends: Memes have a short window of influence, and using them at the right time ensures they resonate with audiences. #2. Know Your Audience: Understanding the preferences, humour, and cultural references of your target audience is crucial. What resonates with one demographic may not with another. #3. Stay on Brand: While viral trends can be enticing, not all memes align with every brand's identity. For instance, in the BFSI sector and healthcare sector, creating memes may not be appropriate and unethical. #4. Be Original: While jumping on viral trends is effective, creating original meme content that speaks to your brand’s unique qualities can set you apart from competitors.

The Future: When Humour Meets Strategy

With the rise of platforms like YouTube Shorts and Instagram Reels, meme marketing has become an essential component of brand strategy. These short-form videos are ideal for delivering quick, engaging humour that instantly connects with the viewers. As attention spans continue to shrink, brands will increasingly rely on short-format content to capture and hold audience interest. Furthermore, with the workforce gradually shifting to Gen Z, it's expected that even more brands will adopt this strategy to remain relevant and engage younger audiences.

To Wrap Up: More Laughter, More Engagement

What began as a light-hearted exchange among friends and family has now transformed into a marketing sensation that brands are eagerly embracing. As competition in meme marketing heats up, we can expect it to evolve and get more creative each year. For consumers, that means more laughter and entertainment. And for brands, it means greater visibility, higher engagement, and deeper connections with their audiences.

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Unlocking the Power of Social Media: From Clicks to Conversions

The rise of social media has been nothing short of revolutionary. There’s no denying that it is reshaping the way we communicate, connect, and consume information. Over the past decade, social media platforms have exploded in popularity, attracting billions of users worldwide. From Facebook and Twitter to Instagram and TikTok,…

By Japsimran Kaur
August 4, 2023

The rise of social media has been nothing short of revolutionary. There’s no denying that it is reshaping the way we communicate, connect, and consume information. Over the past decade, social media platforms have exploded in popularity, attracting billions of users worldwide. From Facebook and Twitter to Instagram and TikTok, these platforms have become an integral part of our daily lives, transcending geographical boundaries to enable instantaneous global communication. Social media has given individuals a voice, empowering them to share their opinions, stories, and experiences with a vast audience. It has also revolutionized the way businesses and brands interact with their customers, offering new avenues for marketing, customer engagement, and brand building. As social media continues to evolve and adapt, its impact on society, culture, and the way individuals interact will only continue to grow.

Benefits of Social Media Marketing for Businesses

Social media marketing provides numerous benefits for brands. With 4.33 billion social media users globally, brands have access to a vast audience, increasing their exposure and potential reach. Additionally, 90% of consumers use social media to engage with brands directly, allowing enhanced customer engagement and relationship building. Social media platforms also enable brands to raise awareness, as 71% of consumers who have positive experiences are likely to recommend the brand. Furthermore, with targeted advertising options, brands can optimize their ad spend and achieve higher conversion rates. With these advantages, social media has become an indispensable tool for brands to connect, engage, and grow their customer base.

Harnessing the Power of Social Media

In this blog post, we will explore how to unlock the power of social media and transform mere clicks into valuable conversions.

Understanding the Audience

To effectively leverage social media for conversions, it is essential to have a deep understanding of your target audience. Start by conducting thorough market research to identify the platforms where your audience is most active. By understanding their demographics, interests, and online behavior, you can tailor your social media strategy to resonate with them on a deeper level.

Crafting Compelling Content

Compelling content is the cornerstone of successful social media campaigns. Focus on creating content that is not only visually appealing but also informative, engaging, and shareable. Utilize a mix of formats, such as eye-catching images, captivating videos, and thought-provoking infographics, to capture your audience's attention. Incorporate storytelling techniques that connect with your audience on an emotional level, making your brand more relatable and memorable.

Strategic Platform Selection

Different social media platforms cater to diverse audiences and serve distinct purposes. It is crucial to identify which platforms align best with your brand and target audience. Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok each offer unique features and demographics. Tailor your content and engagement strategies to suit the platform's strengths and characteristics. By strategically selecting the right platforms, you can maximize your reach and engagement with potential customers.

Building a Community

Building an active and engaged community is key to driving conversions on social media. Encourage conversations, respond to comments, and foster a sense of belonging among your followers. Utilize user-generated content to amplify your brand's reach and showcase the positive experiences of your existing customers. By nurturing a community of loyal followers, you create a supportive environment that not only encourages conversions but also fosters brand advocacy.

Harnessing Leveraging the Power of Influencer Marketing

Influencer marketing has revolutionized the social media landscape. Collaborating with influential individuals in your industry can significantly amplify your brand's reach and credibility. Identify relevant influencers who align with your brand values and have an engaged following. Partner with them to create authentic and persuasive content that showcases your products or services. Through influencer partnerships, you can tap into their loyal audience and drive conversions by leveraging their influence and trust.

Tracking and Analytics

To measure the success of your social media campaigns and optimize for conversions, it is crucial to track and analyze relevant metrics. Utilize social media analytics tools to gain insights into your audience's behavior, engagement levels, and conversion rates. By understanding which strategies and content perform best, you can refine your approach and allocate resources to the most effective channels.

Final Thoughts

Unlocking the power of social media marketing services and transforming clicks into conversions requires a strategic and holistic approach. By understanding your audience, crafting compelling content, strategically selecting platforms, building a community, leveraging influencer marketing, and tracking your progress, you can harness the true potential of social media to achieve tangible business results. Embrace the power of social media as a valuable tool in your marketing arsenal, and watch as your clicks turn into meaningful conversions.

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