Category: Technology

Technology

The Power of Infrastructure as Code (IaC) in DevOps Environments

In the world of modern software development, agility, efficiency, and scalability are paramount. DevOps has emerged as a transformative approach, breaking down silos between development and operations teams to streamline the software delivery process. At the heart of DevOps lies the concept of Infrastructure as Code (IaC), a revolutionary practice…

By Team #ARM Worldwide
September 13, 2023

In the world of modern software development, agility, efficiency, and scalability are paramount. DevOps has emerged as a transformative approach, breaking down silos between development and operations teams to streamline the software delivery process. At the heart of DevOps lies the concept of Infrastructure as Code (IaC), a revolutionary practice that empowers teams to manage and provision infrastructure using code, enabling greater automation, consistency, and collaboration. In this blog, we will explore the power of Infrastructure as Code in DevOps environments and the significant advantages it brings to the table.

Understanding Infrastructure as Code (IaC)

Traditionally, setting up and configuring infrastructure was a manual and time-consuming process. System administrators had to configure servers, networks, and other resources manually, often leading to inconsistencies, configuration drifts, and delays in deployment. Infrastructure as Code flips this scenario on its head by treating infrastructure configuration as software code. IaC allows developers and operations teams to define infrastructure requirements using human-readable code, which can be version-controlled, tested, and automated. By leveraging tools like Terraform, Ansible, and CloudFormation, teams can describe their infrastructure needs, including servers, load balancers, databases, and networking components, in code, making the infrastructure more predictable, scalable, and manageable.

Advantages of IaC in DevOps Environments

There are several advantages of incorporating IaC into the DevOps environments, some of which are listed below:

1. Speed and Agility

IaC streamlines the provisioning process, reducing the time it takes to create and configure infrastructure components. As a result, development and testing environments can be spun up quickly and efficiently, enabling faster software delivery and shorter release cycles.

2. Consistency and Repeatability

Manual configuration can lead to discrepancies between environments, making it difficult to reproduce and troubleshoot issues. With IaC, the infrastructure is consistently defined and easily reproducible, ensuring that development, staging, and production environments are identical.

3. Version Control and Collaboration

Treating infrastructure as code allows teams to use version control systems like Git to manage changes to infrastructure configurations. This promotes collaboration, facilitates code reviews, and enhances the overall quality of infrastructure deployments.

4. Risk Reduction and Testing

IaC enables teams to simulate infrastructure changes in a controlled environment before applying them to production, mitigating potential risks and ensuring that deployments are error-free.

5. Scalability and Flexibility

IaC makes it easier to scale infrastructure resources up or down based on demand. Auto-scaling groups and cloud-native services can be provisioned automatically, ensuring optimal resource utilisation.

6. Documentation and Self-Service

Infrastructure code acts as documentation, providing a clear overview of the entire setup. Additionally, teams can create reusable modules and templates, promoting self-service infrastructure provisioning across the organisation.

Challenges and Best Practices

While IaC offers substantial benefits, implementing it effectively requires careful consideration and adherence to best practices:

1. Continuous Testing

Automate tests for infrastructure code to identify issues early and ensure reliable deployments.

2. Immutable Infrastructure

Treat servers and resources as disposable entities, promoting immutable infrastructure to reduce drift and improve resilience.

3. Security Considerations

Ensure that security measures are embedded within the infrastructure code to prevent potential vulnerabilities.

4. Monitoring and Logging

Implement robust monitoring and logging strategies to gain insights into the performance and health of the infrastructure.

5. Regular Review and Refactoring

Continuously review and refactor the infrastructure code to optimise performance and maintain a clean and concise codebase.

Parting Thoughts

Infrastructure as Code is a fundamental pillar of successful DevOps strategies. By providing a way to define, manage, and automate infrastructure through code, IaC empowers organisations to accelerate software delivery, improve consistency, and enhance collaboration between development and operations teams. Embracing IaC can lead to more efficient and resilient systems, enabling businesses to stay competitive in today's rapidly evolving technology landscape. As the adoption of DevOps continues to soar, the power of Infrastructure as Code will undoubtedly be a driving force behind successful software delivery and operational excellence.

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Typography and SEO: Enhancing UI/UX Design for Improved Search Rankings

By Japsimran Kaur
August 31, 2023

When it comes to web design, typography plays a crucial role in shaping the user experience (UI/UX). It goes beyond just choosing fonts and sizes; typography impacts how users perceive your brand, navigate your website, and consume your content. However, typography isn't just about aesthetics and readability—it can also have a significant impact on Search Engine Optimisation (SEO). In this blog, we will explore the relationship between typography, UI/UX design, and SEO and how optimising typography can lead to improved search rankings and a better overall user experience.

The Power of Typography in UI/UX Design

Typography is the art and technique of arranging text to make written language legible, readable, and appealing. In UI/UX design, typography goes beyond mere communication; it sets the tone and personality of the brand, establishes hierarchy, and guides users through the website's content.

Readability and Comprehension:

Choosing the right font type and size significantly impacts the readability of your content. A legible font ensures users can easily comprehend the text without straining their eyes. Clear and concise typography improves the user experience, encouraging visitors to stay longer on your website.

Visual Hierarchy:

Typography helps create a visual hierarchy, guiding users through the content in a logical and organised manner. By using font sizes, styles, and colours strategically, you can emphasise key elements, such as headings and calls to action, making it easier for users to navigate and find what they are looking for.

Brand Identity:

Typography is an essential element in defining your brand identity. The right font choice can convey the personality and values of your brand, helping users connect emotionally with your website and products/services.

Typography's Impact on SEO

While typography primarily focuses on the user experience, it also has an impact on SEO. Search engines like Google consider various factors when ranking websites, and typography indirectly influences some of these factors.

Dwell Time and Bounce Rate:

Dwell time, the amount of time a user spends on a page, and bounce rate, the percentage of visitors who leave after viewing only one page, are crucial SEO metrics. Well-designed typography enhances readability, reducing bounce rates and increasing dwell time as users are more likely to stay and engage with your content.

Mobile Responsiveness:

Mobile-friendliness is a significant factor in Google's ranking algorithm. Responsive typography ensures that your content adapts seamlessly to different screen sizes, improving the user experience on mobile devices and positively impacting SEO.

Page Loading Speed:

Font files can contribute to page loading speed. Using web-safe and optimised fonts can help reduce load times, which is another crucial factor in SEO rankings.

Best Practices for Typography and SEO

Now that we understand the connection between typography, UI/UX design, and SEO, let's explore some best practices for optimising typography to enhance search rankings and user experience.

Choose Web-Safe and SEO-Friendly Fonts:

Select web-safe fonts that are supported across various devices and browsers. Additionally, choose fonts that are SEO-friendly, as some fonts may be more accessible to search engine crawlers.

Optimise Font File Sizes:

Font files can impact page load times. Compress font files and use font subsets to include only the characters you need on a particular page, reducing file sizes and improving load times.

Prioritise Readability:

Always prioritise readability when choosing font type and size. Avoid overly decorative fonts that may hinder readability, especially for long-form content.

Establish Visual Hierarchy:

Create a clear visual hierarchy through font styles, sizes, and colours. This helps users quickly scan and understand the content, improving engagement and reducing bounce rates.

Ensure Mobile Responsiveness:

Test your typography on various devices and screen sizes to ensure a consistent and pleasing user experience across all platforms.

Conclusion

Typography is an essential aspect of UI/UX designing, and optimising it can significantly impact SEO and user experience. By choosing web-safe and SEO-friendly fonts, optimising font file sizes, prioritising readability, and establishing a clear visual hierarchy, you can enhance both the aesthetic appeal and search rankings of your website. Remember that typography is not just an artistic choice but a strategic one that influences how users interact with your content. By leveraging the power of typography in your UI/UX design, you can create a seamless and engaging experience for users, resulting in improved search rankings and increased success for your website.

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3 Ways To Minimise Downtime of Your Website

By Japsimran Kaur
May 9, 2023

As a website owner, have you ever experienced that gut-wrenching feeling of seeing your website go down unexpectedly? It's a moment of sheer panic and frustration that can leave you feeling helpless and vulnerable. Unfortunately, website downtime is a reality that many businesses face, and it can have serious consequences for your online presence and reputation. Since website design is the face of the business, internet users expect it to show up instantaneously.

There are many simple steps you can take to be proactive and avoid downtime. Even if the site goes down, it can be restarted quickly with minimal ramifications.

Why is Prevention Crucial to Address the Issue of Website Downtime?

Website downtime can have a significant impact on businesses, resulting in loss of revenue, damage to reputation, & decreased customer loyalty. Due to website downtime, search engine rankings can plummet as well. Occasional downtimes are not penalties, but excessive downtime can negatively impact Search Engine Optimization (SEO).

To avoid these negative consequences, prevention is crucial. By taking necessary measures, businesses can prevent stepping into the situation of website downtime, minimising revenue loss by ensuring that their website is always accessible to customers.

Additionally, website downtime can also damage a business’s reputation by making it appear unprofessional or unreliable, which in turn, would lead to decreased customer satisfaction & trust. Hence, it is important for businesses to take proactive measures such as regular maintenance, updates, and monitoring to prevent website downtime, ensuring the website’s consistent functioning at all times.

By prioritising preventive measures, businesses can ensure that their website is always working, providing a positive user experience for customers & maintaining their trust & loyalty.

3 Tips to Minimise Website Downtime

Here are a few ways in which you can minimise the downtime of your website:

Start by setting up a downtime page

If you plan to have downtime and access to your site, consider setting up a downtime page. This lets visitors know you'll be back soon and that they're not just looking at a blank page. A page with a simple "Site Maintenance" or "Service Unavailable" message shows that you know what's going on and can help restore trust.

Work with a trusted hosting provider

Hosting providers play an important role in keeping your website up and running. If your server is not properly maintained, you may have trouble keeping your website active consistently. There are many factors to consider when choosing a hosting provider. An easy way to determine if a hosting provider is trustworthy is to look for reviews online. Unhappy customers have probably shared their experiences, and you can learn from them to avoid similar problems on your website.

Create regular backups

We can do all we can to prepare, but there may still be downtime for the site. Sometimes it's just luck in the lottery. Unexpected things can happen at any time, so it's important to always have backups ready. Luckily, creating regular backups in WordPress is pretty easy. Most hosting services offer this option, and many WordPress backup plugins automate the process. A backup will make your website functional in no time.

Final Thoughts

Website downtime is inevitable, causing a variety of problems for your website, including revenue loss, substandard reliability, and below-par SEO. Hence, it is imperative to be prepared with the right tools & services to ensure your website gets back up & running in no time. By implementing the right website design strategies, you can avoid getting stuck in such a situation, resulting in improving your website rank & helping you create a huge impact on your users.

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Busting Metaverse Myths

By Japsimran Kaur
February 24, 2023

The Metaverse has become the marketing industry's most popular buzzword for brands creating bespoke virtual environments, selling digital collectables, and making a statement in the upcoming virtual world. . Yet despite all this activity, advertising and marketing departments continue to be plagued by many common misconceptions about the metaverse. So, let us debunk the myths around the metaverse.

Myth # 1: Metaverse is developed by Meta

The metaverse is not a single virtual space or entity, but a multitude of digital platforms that the creators of the metaverse envision will one day be assembled into a cohesive and interoperable whole. Meta executives have publicly backed the vision, but the company's recent name change didn't help matters. Those actively involved in building the Metaverse understand that Meta's Horizon VR platform is just one piece of the puzzle, but many rookies believe that Metaverse is an entity of Meta alone. Margot Rodde, innovation lead at Mirada Studios, says that Meta is nowhere close to building the Metaverse. It is a combined product of various other companies, like Roblox, Decentraland, NVIDIA, and more.

Myth # 2: Metaverse is the talk of the future

The Metaverse era has already begun. From social gaming platforms to fully immersive virtual reality worlds in VR headsets to augmented reality smartphone experiences, early versions are already here. Experts expect the Metaverse to eventually evolve into a series of shared virtual spaces in which humans can just as easily inhabit the real world. Consumers are now striving to go beyond gaming. About 60% of millennials want to buy physical products in the virtual world. Even among baby boomers, a third of consumers are interested in experiences such as consulting with experts on topics such as health and home improvement in virtual or augmented reality environments. Brands have hopped onto this bandwagon to reimagine their businesses. Global brands such as IKEA, Hyundai, Nike, and more are using virtual reality to provide immersive experiences to their consumers.

Myth # 3: Metaverse means gaming

Gaming is an activity that can be done within the Metaverse, with 3 billion gamers in the world. Today, when people talk about the metaverse, they often cite gaming platforms such as Roblox and Minecraft. Gaming remains one of the primary experiences, but consumers are increasingly turning to virtual worlds for entertainment and shopping. One in five of his Metaverse users has attended his virtual events such as concerts and film festivals. Around 10.7 Mn players watched Marshmello perform live at the Fortnite concert. Metaverse has a potential that reaches much further than just online gaming. From visiting a doctor to purchasing a car, this technology will make a major shift in how we operate our digital lives.

Myth # 4: Metaverse exists only in VR

Meta focusses on virtual reality for its vision of the Metaverse, and the Horizon app is available exclusively on Quest headsets. But to say the Metaverse is virtual reality (VR) is like saying that the Internet is just a smartphone, a way to connect to the Internet. Similarly, you can imagine experiencing the Metaverse through VR, but you can also imagine experiencing it through your laptop or desktop. Platforms such as Roblox, Touchcast, and Decentraland have demonstrated that the metaverse can also be accessed without virtual reality devices.

Myth # 5: Metaverse requires a 3D avatar

Another common theme surrounding metaverse construction is the use of 3D avatars. In settings such as social and gaming, avatars can add another layer of fun to the experience. But for business and commerce, avatars can be distracting and unprofessional. For businesses that sell complex goods like expensive machinery and cars, Metaverse is a huge opportunity to establish a new revenue stream. Adding avatars can make it hard for them to build authentic relationships and trust with customers in the virtual world. While most metaverse digital service providers require users to take the avatar form to enter the virtual world, various businesses are exploring different ways to bridge the gap in human interaction. Touchcast, one of the first metaverse platforms to render a live video feed into the virtual world, offers an avatar-free experience to its users, making it ideal for enterprise use.

Final thought

The Metaverse has the potential to change the way we interact with the world. Just like any other emergent technology, this buzzword also has some myths around it which we have busted. The metaverse promises to be a disruptive technology, but it has myriad benefits when it comes to reducing costs for businesses, promoting accessibility, and creating sustainable distribution channels.

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Applied Observability

The applied use of observable data in a planned manner across business functions and operations helps drive better, faster, and more consistent business decisions. Furthermore, since observable data is catalogued, engineered and layered according to business perspective, it can thus result in both active and passive metadata that can help businesses in making valuable decisions. With applied observability, your organisation can increase its speed and optimise business performance in real time. Studies reveal that by 2026, 70% of organisations relying on applying observability will be able to achieve shorter latency for decision-making and will enjoy the benefits of competitive advantage.

Digital Immune System

Data breaches and other digital threats can raise serious concerns and hamper the growth of the business. A Digital Immune System offers virus protection advantages to businesses and makes the application more resilient. To enhance UX and positively impact the organisations' performance by offering protection against operational and security risks, the Digital Immune System (DIS) holds a combination of software design, development, observability, automation, operations, extreme testing, and analytical technologies. DIS provides corporate customers with intelligent tools that can help the system keep running without interruption during peak performance. As a result, organisations investing in Digital Immune Systems can decrease their downtime by 80% and increase their customer satisfaction.

Edge Computing

Edge computing is a computing paradigm bringing enterprise apps close to the data sources like IoT or local edge servers. It helps in processing data at a more incredible speed and enables greater action-led results. With edge computing and 5G, businesses can enable faster and more comprehensive data analysis, create insights, increase response times, and improve customer experiences. Utilising edge computing helps make the business functions more proactive and adaptive in real-time, thus ensuring optimised experiences for people. As a result, the edge computing trend is creating various job opportunities that benefit both businesses and the global economy. According to reports, by 2023, the global edge computing market is expected to reach $6.72 billion.

Super Apps

In this growing digital era, super apps have gained huge popularity since they offer mobile-first experiences that are powerful and easy to use. Super app users can create personalised User Experiences (UX) by selecting and installing their chosen mini-apps. These apps will eventually expand to support Internet of Things (IoT) technologies, chatbots, and immersive experiences like the metaverse. The super apps can help businesses to attain economies of scale, leverage and use the network effect of a larger user base and multiple mini-app teams. According to the predictions by Gartner, by 2027, more than 50% of the global population will be daily active users of multiple super apps.

Robots will Become More Human

Performing a repetitive task can be exhausting and time-consuming. Passing these tasks to bots that function like humans will free up agent time so that they can concentrate on more complex tasks. Automating business processes like interpreting applications, processing transactions, handling data, or even responding to emails through bots saves costs, increases profitability, and has a lower probability of error. Robots can work effectively in an environment that may be unsafe for humans, like in areas of high radiation or freezer warehouses. In the lights-out warehouses, robots can ensure increased productivity, efficiency, quality, and consistency of work. Consumer robotics is gaining huge popularity after tech incumbents like Amazon, Google, and Dyson have made notable moves. As per CB Insights' Industry Analyst Consensus, the consumer robots market is estimated to be worth $ 22B. These top tech trends offer encouraging possibilities both now and for the foreseeable future, despite the fact that technologies are unravelling and changing all around us. Staying on top of these cutting-edge latest tech trends of 2023 for business is no longer optional as digital transformation becomes an increasingly crucial component of success for organisations trying to compete in the global marketplace. Let's hope the ensuing innovation benefits businesses and individuals worldwide!

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5 Elements you must include in your website design

By Japsimran Kaur
January 12, 2023

Websites serve as the first touchpoint between your business and customers. It has the ability to create a complete brand perception with just the first glance. Almost all website designing efforts are directed towards creating a great brand image. And, a great brand image is an outcome of a great user experience which can be achieved with rewarding website design services. By ensuring an interactive and professional website design you set a positive tone for user engagement and brand credibility. As per stats, 75% of a brand’s credibility is directly influenced by the website design, making it imperative to dedicate enough time and resources to building your website.

Why should you invest in Website Design?

Every website visitor is a potential lead for your business. Studies show that it takes approximately 50 milliseconds for a visitor to form an opinion about your brand. And, with millions of websites all over the internet, there is a possibility that visitors might spend even less time going through it. A compelling website design has visuals that attract and content that retains traffic. On top of an improved retention rate, a good web design also offers the following benefits to businesses:

A competitive edge amidst intense competition.
Improved brand credibility.
An accurate brand perception.
A higher conversion rate.
Better visibility in the SERPs.

As per stats, 94% of first impressions are related to the design of your website. Therefore, it is crucial to mindfully decide on the elements of your website and strategically place them. A cluttered website can cause huge losses in terms of your traffic, user trust and search engine ranking. So, today, we bring to you:

5 Elements that you must include in your website design.

Navigational Links Your website is the online storefront of your brand. Just like a shopper seeks smooth movement when visiting a physical store, so does an online shopper. Web designers ensure the navigational comfort of visitors through various elements such as internal links, CTA buttons and the menu section. Using menu types such as hamburger, sidebar and dropdown is better since they do not overwhelm the user with information and allow them to view detailed content on their own accord. The ultimate goal of this element is to ensure a good website structure catering to an enhanced UI. Compelling visuals This is possibly one of the most important elements of website design. With a significantly decreased attention span, simple yet attractive visuals are a great way to create a hook for visitors. Posting image content such as infographics intrigues the visitors to scroll through the web page and know more. Embedding videos help exponentially in giving an interactive feel to your website plus video content is retained better by viewers. Tailored Landing Pages A website is an amalgamation of many web pages that talk about the various facets of your business. Different visitors come to your website with different needs or problems in mind. Therefore, your website must have dedicated landing pages, with tailored content, keeping in mind the visitor’s expectations. Each webpage must clearly specify, at first glance itself, how it is solving the user’s query and adding value to them. Consistent typography The typography on your website must align with the tone of your brand. It must be consistent throughout, so as to look organized and must have enough white space in between to avoid the content looking congested. Also, the font selected must be identified by common browsers otherwise it might look jumbled to some viewers. Responsive web design Last, but possibly the most important element of a well-designed website is it being responsiveness. A responsive website is compatible with various devices and adjusts itself depending on the user’s screen. A responsive website is dynamic in nature and adapts itself to different viewport orientations. This ensures that all your visitors are being catered to exclusively creating a great UX.

Conclusion

A well-designed website can boost the growth of your business ten folds. It not only retains traffic but also drives conversions. Being aware of these 5 elements is surely a great step forward towards building a robust website for your business. Are you thinking of stepping into the vigorous digital landscape by bringing your business online? Let #ARM Worldwide be your helping hand. We are one of the top website designing companies with a team of technology experts, ready to assist you from the start to the end of your website development journey.

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Digital transformation strategies for financial leaders

By Team #ARM Worldwide
October 13, 2022

The financial services landscape has certainly evolved, and with the coming digital trends, these services are becoming easier and hassle-free for customers. The advent of digital services in the financial services industry has made it easier for financial service providers to reach and connect with their target audience. When drafting digital marketing strategies for the finance and banking sector, it is important to keep in mind the best SEO strategies that will help potential clients in finding their website on the SERPs. Big players in the financial services industry can leverage their businesses with the right SEO techniques and strategies as it will help them generate huge revenues. There are several methods that financial leaders can use to level up their business via SEO. From writing informational content with target keywords and phrases to making a viable website for potential and existing customers, financial service leaders have to cater to a lot of things when it comes to making a robust digital transformation strategy for their business. Before jumping into the deeper aspects of it, let us first understand how SEO caters to the financial services business. Why is SEO a key requirement in the marketing plan of a financial advisor? The key step in the financial services marketing plan is SEO. For instance, the first step is creating a website, which will become their SEO hotspot and most of their efforts should be directed towards the same. Building a website with SEO techniques in mind will greatly improve your online presence. More people visit and more interactions lead to sales. SEO for financial services is a surefire way to get your website noticed. SEO is a completely free way to advertise your services. Another way is to pay Google every time someone clicks a link to your site. Instead, they can have a strong SEO presence and focus on generating unique views. Steps to implement SEO in a financial services website Once you are through with why SEO is important for your business, the next step is to implement this tool on your website. Here are a few steps that financial services businesses can take to implement strong SEO strategies into their website:

Ensure that all your content is SEO-friendly
Write informative and long-form blogs and articles
Ensure that your website checks all the points required by Google to evaluate your webpages
Do proper keyword research
Focus on improving E-A-T

Steps to identify the best keywords for your financial services website Searching for the right keywords and incorporating the same is important if you want your website to rank higher on the first SERP. Here are a few steps SEO professionals can take to identify the best and top-ranking keywords for financial services websites: 1 . Brainstorm your phrases and words The first step in searching for the right keyword for your business is to list down all the relevant phrases and words that are used by the audience in day-to-day conversations. Since professionals who are in this business for a long time, it is easier for them to identify the words and phrases that are commonly used in this industry. Make a list of all the general words and phrases that consumers use to search for queries related to the finance industry. 2 . Take external help from Google Now that you have noted down the keywords that are most used in the industry as per your understanding, take some help from Google as the next step. As you start typing a phrase on Google, you'll see some suggestions for popular searches. This is called the auto-complete feature which targets phrases commonly used by potential customers. After searching, be sure to check the "Related Searches" on the page. Again, these are frequently searched search queries. 3 . Analyse the ranking of these words and phrases Once you are through with jotting down the list, it is important to understand the ranking of the keywords and phrases on search engine pages. Hence, professionals must run a brief analysis of the keywords to know the search volume as well as the competition level of the keywords. Once you have run your analysis, you would be in a better position to understand which keywords will benefit your business the most and which ones will not. Conclusion Following a strong SEO strategy and keeping up with the latest trends to grow the organic presence of your website has become the need of the hour for financial leaders. They need to take up to this digital transformation as it will make them future-ready. While some activities can be done by their SEO professionals, they can also look for the best SEO firms to cater to their SEO requirements.

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Why is WordPress Web Development the Need of the Hour?

Paving its way since 2003, WordPress is considered one of the best website-building tools even today and has evolved a lot in recent years to serve the diverse needs of digital and business ecosystems. Its unique suite of features makes it the most popular content management system in use today.…

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Introduction to WordPress

WordPress is regarded as one of the greatest Content Management Systems (CMS) and has seen significant development to meet the wide range of demands of the business and digital ecosystems. WordPress features a user interface and functionalities that help build every step of the customer journey to attract, convert, retain, expand, and scale. It provides a broad range of layouts and themes and is free to use. Themes are not pre-set and can be altered to suit the user’s needs. Another fascinating feature of this CMS development is identifying customised functionality in the site via plugins. Analytics, membership forms, sign-up forms, and other sophisticated features can be added via plugins.

Features for Web Development

Having a unique website is essential in this cutthroat corporate environment, and the manifold features of WordPress make web development more simple and quick for businesses of today. WordPress development services are empowered to create web applications faster with the enterprise CMS modifications built for agility. Deliver compelling content, websites and digital experience. The WordPress plugin services include hundreds of plugins — small pieces of code designed to perform specific tasks — that allow building mobile and tappable experiences (AMP, PWA, and Web Stories), integrating with other systems and data and many more. In addition, WordPress is a reputable software for which a designer can build custom themes to offer your website a style that works for your company and your budget.

Why is it Important for your Business?

WordPress sites can contain custom web applications, full-service e-commerce stores, showcase a portfolio, or host a social network, group, or podcast — whatever your business requires! Many small and large businesses can update, edit, change, and adjust the content of their websites in the most practical way owing to WordPress development. In addition, businesses can test, tweak, and optimise each step in the checkout process to maximise conversion rates and improve their customer experience. WordPress is by far the finest option available for businesses seeking a backend system that provides adaptability, extensibility, and customisation.

Google Apps Integration

By integrating Google Apps with WordPress, you can learn more about your audience without writing a single line of code. This blend helps businesses narrow the gap between their website’s intent and its actual impact. Using funnel reports to track visitors’ paths through the website, businesses can discover trends and optimise their experiences accordingly. Businesses can measure conversions by identifying how visitors complete specific tasks, like reaching a product page or form and tweak their websites to remove speed bumps. The plugins range from simple ones for posting Google Forms and documents to an entire web services tool that automates a number of tasks. Somewhere under the umbrella, there should be a solution you can use.

All-in-One Platform

WordPress gives businesses all the tools needed to publish content and sell products/services from the same platform. Design a powerful online store and install more plugins to help attract customers and increase business sales. In addition, businesses can tap into WordPress extensions to reduce custom development from their commerce experience. You can address marketing, shipping, payments, CRM and other requirements with ready-to-go plugins. It also offers to simplify store administration by managing multiple storefronts, sites, and content with a single set of administration tools, granular permissions, and controls needed to meet security requirements. WordPress is created with multiple layers of security controls to meet demanding requirements. As a result, businesses can prevent fraud and other security breaches to ensure customers safely transact through stores. #ARM Worldwide has an experienced team of WordPress developers that provide scalable WordPress web development services for businesses looking to design dynamic websites with exceptional features and functionalities.

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Why is Web Application Security Testing Critical for your Business?

Businesses must thrive on staying ahead of the competition, a large part of which includes enhancing user experience and interface with frequent changes. Web applications offer accessibility to customers and businesses alike. However, their ubiquity makes them a major target for cybercriminals. Read on to learn more about how security…

By Shrishti Jain
September 17, 2022

What is Web App Security Testing?

Every day, businesses bring their operations straight to clients' web browsers via web-based email, online shopping, and online banking. As a result, they avoid the need for complex installations or update rollouts. Web application development is convenient for businesses and users, but due to its widespread use, fraudsters frequently target them for attacks. Web application security testing is what comes to the rescue. The fundamental objective of security testing is to determine a system's risks and evaluate any potential vulnerabilities so that threats can be encountered and the system can continue to function without being compromised. Web application security aids in identifying all potential system security risks and enables programmers to address the issues.

Why do you Need it?

When providing an online service or website for visitors, you need to ensure it will behave correctly for users, even as malicious attacks are being conducted around them. The principal goal of security testing is to identify the threats and measure their potential vulnerabilities so that the threats can be uncovered and the system does not stop functioning or cannot be exploited. It is essential for a business owner to conduct web app security testing for their application and that too regularly to comply with the current laws. Poor security of web applications can lead to a tremendous loss to organisations with damage to brand name, loss of customer confidence, and expensive remediation costs, which might be greater than the post-production cost.

Security Testing Techniques

Web applications can also be sufficiently complicated to fool defence mechanisms intended to recognise an attacker's infiltration automatically. Due to this, several types of web application securities are becoming a thing.

A web application's vulnerabilities that an attacker would try to exploit are found using a technique called Dynamic Application Security Testing (DAST).
The method used for Static Application Security Testing (SAST) is more inside-out. It searches the source code of the web application for weaknesses.
Human interaction is a part of Application Penetration Testing (APT). To uncover exploitable issues, security experts will try to simulate how an attacker can access a web app using both their security expertise and many penetration testing tools.

Web App Security Testing Tips

Security testing aids in evaluating the system's stability and helps it maintain its position in the market for a more extended period. So, it would help if you didn't overlook this advice for the long-term success of your company. Security flaws should be checked in any system that stores consumer data, including Personally Identifiable Information (PII), credit card numbers, or any other sensitive information. To speed response, reduce risk, and reduce any expenses or time spent on remediation, integrate security into the process early in the responsive web development lifecycle. In order to accelerate the repair process, prioritise the vulnerabilities and completely integrate them with the existing bug-tracking system. Web application security testing is a process that verifies that the information system shields the data and maintains its intended functionality. As a result, it has become more critical than ever. By implementing a web application security testing scanner and following some basic practices for both testing and remediation, businesses can significantly reduce risk and help keep their systems safe from attackers.

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ARM Review 2022: Best SEO Company Primelis Strategy For Organic SEO

Search engine optimization services use a variety of techniques to improve a website's ranking in search results. If you need to build a business regardless of the services you offer or the niches you serve, you need a strong online presence. With so many options available, how can you be…

By Shrishti Jain
September 12, 2022

SEO – The key to making your business future-ready

Search Engine Optimisation comes with a plethora of benefits for any business in the industry. Some of the ways strong SEO will make businesses future-ready are listed below:

Supporting content marketing for businesses

It does not need to be stated that content marketing and SEO go hand-in-hand. Hence, if businesses create original and helpful content for their customers, there is a higher chance of viewers coming back to them. On the other hand, publishing useful content on their website along with relevant pictures and videos would also increase their chances of landing on the first SERP. Businesses need to ensure that the content that is going on their website is fresh and well-optimised with the right keywords.

Helping businesses in getting quantifiable results

By incorporating robust SEO practices, businesses will be able to track their rankings, conversions, as well as website traffic. Businesses can track these quantitative metrics via Google Analytics, a platform that provides a comprehensive suite of analytics and information. These insights would allow businesses to drill down to an incredibly granular level.

Boosting the credibility of the business

SEO is important for any organisation as it helps their website to rank high on search engine result pages (SERPs). This result is considered to be trustworthy and high-quality by search engines. But, it is not easy to get your website to land on the first SERP. For that, businesses need to follow robust SEO strategies. This will not only help in increasing their viewership but also benefit the credibility of their business in the industry.

Giving businesses a competitive advantage

All organisations across industries have realised the importance of SEO, which means they are all heavily investing in the same. Businesses that are heavily investing in SEO are outranking in search engine results and gaining huge market share. As per various studies, the results on the first SERP draw about 90% of traffic, which for business is a huge number. If most of their traffic is coming from being listed on the first search engine page, then they must see their website ranked there.

Improving website usability

While SEO is all about making your website search-engine friendly, it can also improve the user experience when they are visiting the website. Businesses need to provide their customers with an easy and smooth experience as this is what determines the return of a user on the website. Businesses need to ensure that their website is running faster and is more responsive, along with the quality of content they are providing to the customers.

Tips to rank higher on search engines via SEO

Businesses must rank higher in search engines. For that, various SEO service providers use tips and tricks. Some of those tips include:

Placing the keywords in the right place

While anyone can incorporate keywords into their website, it is important to understand what positions serve best for your keywords. Businesses should place their keywords in the page title tag, website URL, and in the first 100 words of content.

Find long tail suggested keywords

Businesses should also know about the suggested keywords related to their industry. For this, they can use Google Suggest to understand which long tail keywords, related to their industry, are most searched for. Businesses can also look for these keywords on Wikipedia, YouTube, and Bing.

Do industry research and analysis

While you may know what is happening within your business, it is also essential to understand what is happening around your business. Organisations must do industry research and analysis to understand the latest trends and changes in the industry. This will help them in planning their SEO strategies more effectively.

Add relevant keywords to your content

Businesses must ensure to include relevant keywords in their content. This will not only help in increasing the businesses’ ranking on search engines but will also Google Hummingbird understand the topic of your page. SEO company Primelis uses strategy and techniques like keyword research, link building, and content optimisation which helps clients rank higher in search results for international keywords. Conclusion All businesses need to follow strong SEO strategies and keep up with the latest trends to grow the organic presence of their website. While some activities can be done by their SEO professionals, they can also look for the best SEO service providers that would provide them with the right SEO services as per their requirements.

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