Digital Marketing Insights | #ARM Worldwide Blog

Advertising on Buzzfeed, Facebook’s M and Curious Case of Social Media and Jasleen Kaur: This Week In Digital


Advertising on Buzzfeed, Facebook’s M and Curious Case of Social Media and Jasleen Kaur: This Week In Digital

We are at the verge of August’s last weekend and an end to the 2nd month of Q3. We got to see a social media post go viral and become a national news in India to Facebook’s run into the mobile digital assistant category up against the likes of Apple’s Siri and Microsoft’s Cortana. Our

The 5 Key Components Of A Successful Facebook Campaign


The 5 Key Components Of A Successful Facebook Campaign

With 1/6th of the world’s population on Facebook, it is eminently one of the great marketing platform available on digital. Thousands of brands are trying to pull off a great campaign on Facebook everyday. With festive season around the corner, the attempt will get even harder to capture a sight of their desire audience. In order

2016 US Election Digital Spends, Adidas’ “Unfollow”, WhatsApp Web for iPhone and “memories” for Google Photos: This Week In Digital


  We are closing the third week of August. We got to see reports on US Election spends, an amazing campaign from Adidas and product features from Google and WhatsApp that took the week by storm. Following is our digital roundup for the week. 2016 US Election will do $1 billion in Digital Ad Spending A

The Digital “Freedom of Speech”


The Digital “Freedom of Speech”

Robert F. Kennedy once said in his famous Day of Affirmation Address that the first and most critical element of individual liberty is “the freedom of speech; the right to express and communicate ideas, to set oneself apart from the dumb beasts of field and forest.” Freedom of speech which we come across in every

Alphabet’s Google, Miller’s Instagram Campaign, Amazon retires Product Ads, Periscope’s 10 Million Milestone: This Week In Digital


Alphabet’s Google, Miller’s Instagram Campaign, Amazon retires Product Ads, Periscope’s 10 Million Milestone: This Week In Digital

It has been amazing week. We saw one of the biggest breaking news in technology with Alphabet and Periscope setting a landmark in its quick acquisition of users. While we are a day away from the Independence Day of India, following are the top happenings from this week in digital. Google has a Dad now, and a

Facebook enters Live Streaming, YouTube retires “301 views” and, Mode’s video tops the viral chart in fashion: This Week In Digital


We are at the end of 2nd week of August – companies are finally over with their revenue reports and we are entering the season of new products, most of them discrete. From Facebook entering the live streaming scene to the “301 views” urban legend retiring from YouTube, following are the highlights from this week

LinkedIn’s Q2 revenue, Uber’s expansion plans for India and KFC’s digital bucket: This Week In Digital


We at ARM Worldwide celebrated our 2nd anniversary last weekend, with a lot of changes to our functioning and philosophy. Other than that, in the highlight we saw LinkedIn’s jumping figures for Q2 and, KFC celebrating their 60th anniversary with a digital bucket. Following is our roundup for everything digital for the last week of

Always #LikeAGirl, YouTube and Google’s Q2 Revenue and, Buy Button for Search Ads on Mobile: #ThisWeekInDigital


Always #LikeAGirl, YouTube and Google’s Q2 Revenue and, Buy Button for Search Ads on Mobile: #ThisWeekInDigital

We are already half way through July and the tectonic shift in advertising continues. From change of plans to revenue reports, we are eying at surprising results from top digital advertising platforms for the second quarter of 2015. Let’s take a look at this week in digital to explore further. Always #LikeAGirl Tops All Viral Charts

Facebook’s new click-based campaign model, Twitter adds video to App-Install Ads, Coca Cola stripping off Labels: This Week In Digital


The 2nd week of July has been very interesting, specially for the advertisers. While two of the top social networks on the internet eases up their advertising platforms, Coca Cola manages to amaze everyone with one of their amazing campaign pulled off this festival of introspection. Facebook’s new click-based campaign model will not charge Advertisers for Likes, Comments and

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