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Contact usDigital continues to change and flourish at a rapid pace. Propel through your marketing strategies as you stay updated with the round up of yet another week, perfused with new, exciting and gripping digital marketing trends.
Make a mark in the industry with us via digital transformation.
Contact usWith the launch of the sixth iteration of the Apple iPhone, all the attention once again shifted to the mobile industry and its broad capabilities in giving us that one perfect gadget to use everywhere. Not only has our need and desire to stay in touch increased multifold, but we…
If you are reading this segment, we're pretty sure you are a gamer just like us. The description of this title says it all. An epic roster of DC heroes and villains get ready for battle. This game was made for awesomeness. Hours and hours spent on selecting your hero (or villain to compliment your dark side) and fighting your way through to a cinematic and well thought out story line. You can also compete with players across the world in a neat multiplayer segment. 
Perhaps the most engaging, challenging and methodical games around, no we will not mention Swing Copters, cause its just an impossible game. If you own a smartphone, chances are you already have these games installed or have heard about them. The task is to club similar numbers together to get larger sums till you have solved it all. Each swipe moves the entire screen which makes it all the more challenging and fun. (We weren’t able to complete even one round. Not Proud!) 
Ready to drive through the town in your sparking new ride and color the town red? This arcade style racing title is just for you. Ever defining the genre of racing games on smart devices, the Asphalt series impressed us once again with its 8th edition. If you’re looking for an intense driving experience and have a knack for destruction, this title is for you. (And for us!) Make a mark in the industry with us via digital transformation.
Contact usSearch Engine Optimization has always been the backbone of better ranking websites and ultimately better ROI for the business or the services offered. A study shows that up to 70% and 80% of people surfing the internet ignore paid advertisements. Therefore, optimizing the organic ranking efforts is the foremost requirement.…
Make a mark in the industry with us via digital transformation.
Contact usSocial media is evolving constantly and so are the opportunities for brands to grow. How can we make the most of what follows in 2019? These 6 trends will help you understand it better. As a marketer / business leader we all have a strategy for our brands on social…
As the end of 2018 is in sight, here is how marketers can stay ahead of time and get their marketing tools in place as they prepare for an eventful 2019. 1. Creating contextual empathetic moments The past decade has been big on realizations and deep diving into creating content that enhances user experiences; noticing the trend across social media the user attention span or daily sessions online have gone down tremendously however, active users across platforms have been increasing year by year. The challenge that lies ahead of marketers / content creators is to engage the user within fragmented interactions and instantaneous responses. The micro moments do not limit to the period between consuming and engaging with content but also are big on shift of intent. Each time our users pick up their mobile phones and browse their preferred platform they anticipate quick delivery. It is these intent-rich moments when decisions are made and preferences shaped. The convergence of sales and ORM here will be of key importance and will bridge the gap between expectations and reality. How to use Instagram stories to create micro moments for business: https://youtu.be/Xv-8hDlPfz8 2. Beyond branded content, exploring crowdsource advocacy content I0 years in to the digital shift marketers need to get comfortable and learn to have fun with content. Now is the time where we do not only need content creators but curators too. Keeping an eye out for the best content from our followers is the answer to 19/20 questions raised in every marketing meeting. It not only helps you understand your audience better but, also helps us design the best personalised content marketing strategy. Needless to say, It is through these insights that businesses are able to generate leads and maximise sales. real experiences of the real customers = *effective marketing (more credibility, more authenticity and more sales - The Gold Mine) Best user generated campaigns of 2018: https://www.cmo.com.au/article/605649/7-brands-great-user-generated-content-campaigns/ 3. Real time marketing: Let’s react Brands often find trouble finding the perfect balance between reacting to the ongoing trends and not going overboard with it. It is essential to understand when you can have the say and when you might go out of context. Like any alternative marketing strategy, the real-time marketing has also evolved over the years. It has become a lot of customer-centric instead of simply following the most recent trends or current events. Real time promoting analyses every kind of client knowledge accessible and decide the client's behavior to succeed in bent them. The definition of real-time marketing has evolved over the years with a suite of best practices. Agencies /Brand managers need to adopt sophisticated marketing tools, new story telling tactics, and innovative creative approach followed by quick and polished execution to witness best results, brands like Zomato, Durex are some of the best examples of having the best RTM strategy, through their mass appeal and relevance they are not only open to talk about anything and everything but are also the trailblazers while at it by setting new examples from different genres everyday. The key to a good RTM campaign are the 3 “Be”, The key to a good RTM campaign is through these 3 responses: Be Intuitive, Be Quick, Be Relatable. 
4. Influencers and advocates: The better investment 2019 is going to be a big one for the leadership worldwide! Why is it essential for leaders to be present on social media and more than anything, also engage with the audience? The social paradigm shift that requires C-suite to join the digital shift has to do largely with the credibility and responsibility of the business. Gone are the days when the presence over social media meant all about exploring and connecting with peers however, with the new cultural revolution or paradigm shift businesses can be built and destroyed in a very short period of time. Even post 10 years of the digital revolution a shocking 61% of Fortune 500 CEOs are still not effectively active and participating. CEO.com. Despite rigorous trainings and consulting the challenge at hand is still the same – the age old ways of understanding and interpreting tweeting or engaging on LinkedIN. The need of the hour isn’t alone to be able to voice the vision to your audience but, also to actively participate in conversations with the investors, media, business prospects, peers and employees to yield potent business results. In a nutshell - a structured social digital transformation plan that clearly distinct between authentically social and fake social and bridges the gap between the leadership and its audience is the key to taking the bull by the horns. . 5. Micro infleuncers & customers advocacy Being married to the idea of bringing celebrity endorsements isn’t a new concept, brands have loved it, adapted it and also exhausted too, however, the business impact created and its scale of effect is currently limited to impressions and engagement only. It is not only essential to identify a way to quantify it more relatively but, is also necessary to define its relevance. We often tend to confuse audience with influence i.e. having a lot of Twitter/Instagram followers doesn’t give an individual the power to drive action, it only gives them power to drive awareness. The paradox of influencer marketing is such, while merely attempting to influence the audience it results in to endorsements which clearly is a commercially created fiction. The need at large is to fight the feud and contribute towards substantiating the impact for sustenance of the method. In 2019 and the years ahead, the future of influencer marketing will run parallel with brand advocates. Brand advocates can easily be defined as “turning enthusiastic customers/employees into a powerful marketing force.” When employees and customers actively promote your brand, the individuals in their social circles receive first-hand info from real individuals they apprehend and trust.It creates a degree of legitimacy that merely cannot be achieved through alternative "hard sell" or paid promoting ways. 6. Personalization Given the tremendous measure of data being transferred by individuals every day, it's turned out to be anything but difficult to get bits of knowledge into a wide range of data about the general population sitting behind the screen. This has opened the way for upgraded personalization, and that, thus, has expanded customer desire for the equivalent. Content, items, messages - every last bit of it would now be able to be found on the shopper's buy history, clicked joins online life posts and other conduct. Netflix offers shows to watch dependent on your taste, Amazon and eBay demonstrate items like the ones you've purchased previously. What's more, this is before you significantly think about Google and Facebook - they know us all around and utilize this data to make our experience customized. While customized promoting can be agitating it's likewise really helpful for the client, and clients are not prone to surrender the advantages at any point in the near future. As much as 96% of advertisers trust that personalization progresses client relationship. Clients may stress over dubious security dangers, however despite everything they welcome the recommended item they've been searching for, and additionally the warning of the deal in their most loved shop. Regardless of the worries, personalization is obviously the best approach for advertisers to support battle execution. easyJet’s heart warming 20 year celebration marketing campaign, was an ideal example making best use of personal information. 
Read up about the campaign here: https://bit.ly/2R5I62k Since we are now up to speed with the most recent online networking patterns, let’s get set for some revolutionary marketing battles for the year 2019. Make a mark in the industry with us via digital transformation.
Contact usWith 2019 approaching, the Digital Marketing landscape is going to witness a dramatic change. Some of the most common trends and tactics will become outdated while innovations and practices will disrupt the market. There are many new digital marketing trends and strategies that are evolving swiftly in the current high…
Basis the prospect’s buying stage, content is created to cater to their needs and problems at the right time in the right form. So, people who are at the awareness stage can be given information through value-driven blogs, ebooks, whitepapers that will help them identify the problem they are facing and how they can solve them. Once, the buyer has identified the problem and starts looking for potential solutions, video, podcasts or comparison-based content can be given in order to help them finalise their ultimate solution. Now, the prospect has identified the solution and has reached the decision stage of buying the solution which could be a product or a service from the brand options available in the market. Here, content forms like vendor comparison or case studies will help the buyer in finally selecting a particular brand over others. Not only this method helps in increasing Marketing qualified and Sales qualified leads but also helps in enhancing the overall customer experience. Now, you know what Inbound Marketing is and how it works, let’s have a look at the crucial Inbound Marketing trends that are going to dominate in 2019. Obviously, what worked for businesses last year might not work this year. Inbound Marketing Trends to follow in the year 2019 1. SEO-driven Content Clusters We all know that with Google coming up with new algorithms now and then, the SEO tactics keep changing with time. The competition to get found in Search Engine results is so intense that SEO practices have now evolved into a new model - Topic Cluster Model. All the content focused websites have already started leveraging this technique to stay ahead in the game. In this method, a single ‘pillar’ page acts as the main content for a particular topic and multiple sub-content pages related to the same pillar content are created and linked back to that pillar page and each other. This inter-linking sends signals to the search engines that the pillar page is an authority on the topic and over a period of time the probability of ranking that page higher on search engines for that particular topic - increases! It’s a way of organizing a website’s content in a structured manner. Search engines have upgraded and evolved their algorithms according to customer’s behavioral changes and hence, it is time for brands to adapt to the new model in order to put up with the changing market. 2. AI-enabled Marketing Automation Softwares According to Gartner, by 2020, customers will manage 85% of their relationships without talking to a human. Marketing Automation allows brands to reach out to and engage with customers across various digital channels like email, social media, blogs, chatbots, etc. It enables you to prospect and engage with your customer in a more personalized and targeted manner as opposed to bulk targeting. Also, the inbuilt AI-based algorithms help brands with insights that are useful when it comes to executing laser-sharp marketing campaigns. The overall analytics and information shared about leads and customers help in optimizing the marketing efforts to its fullest potential and hence, growing the business in the right direction. Not only that! Imagine how much time it saves by automating the repetitive marketing tasks that can be performed without human intervention. And, time is money! So, an integrated platform that allows you to execute your marketing efforts, manage your campaigns in a centralized manner and strategically integrate your marketing and sales, will certainly be the most sought-after software in 2019. HubSpot is one such platform that enables you to execute closed loop marketing with tools such as CRM, Marketing and Sales among others. 3. Live and Automated Chatbots Chatbots not only help in improving customer experience by answering real-time queries but also help in converting visitors into leads. Automated chatbots can interact with the website visitors by answering their queries in real time and providing them with a solution or connecting them with the sales representatives right away, hence, reducing the sales lifecycle time. Chatbots can be easily integrated with a website, social account or other apps. They also gather information that can be used later for targeted marketing campaigns. According to research, the global chatbot market is reaching $1.2 billion with 24% annual growth rate. It’s time for brands to start strategizing on how they can integrate chatbots in their overall marketing plan and reap the benefits as other market leaders have already been doing. 4. Voice-based SEO According to TheeDesign, approximately one-third of the 3.5 billion searches performed on Google are voice searches. With increasing adoption of Alexa, Apple Siri, Cortana, Google now as a primary source of search, brands are now focusing on Voice SEO as critically as they are on On-page SEO. Imagine this scenario - When people search on Google or any search engine by typing a text query, a lot of options pop up for the user to select. However, when a user asks Siri, or Google Now for a search query, very few options come up. In fact many times, only one result pops up. And, if your brand happens to appear in that one search result, the CTR will potentially be much higher. Hence, brands should pay utmost importance to strategize and implement their Voice-based SEO strategies. Newsflash! By 2020, half of all search queries will be voice-based. - (Source - ComScore). So, you must gear up to include Voice-based SEO as a part of your Inbound Marketing plan right away! 5. Video Marketing will only continue to grow Video Marketing has been a very important part of Inbound Marketing and it’s only going to grow! Of all the Inbound Marketing trends you are going to witness in the future, this one is going to stay for long. By 2019, Videos will account for 85% of the total online traffic (source). Also, 54% of internet users watch video on a social media platform on a monthly basis, and this is expected to grow in the coming years. With so much content available on the internet, the attention span of users has gone down considerably. Hence, people prefer to consume information about products or services through explainer videos, vlogs, etc. Summing it up - Be it the dissemination of information about a product, promotion of new service, online education or increasing sales figures, video marketing has come up in a huge way when it comes to business growth and cannot be ignored at any level while creating a marketing plan for any brand. 6. Social Selling is for Real According to State of Inbound 2017, social selling is rapidly gaining traction, especially in the B2B market segment. Social selling is the process of building long-lasting relationships with potential customers through the use of social media platforms like Quora, LinkedIn, Facebook, etc. The idea is to avoid cold calling or direct purchase conversations and instead build relationships with the prospect by answering their questions, making suggestions and helping prospects by providing them with useful information till the time they actually decide to make the purchase. Not only it helps you in generating new leads, but also in nurturing existing prospects and clients by staying connected with them and providing them with meaningful support. Social selling is one Inbound Marketing trend that picked up in the last few years and is going to grow aggressively in the upcoming ones. LinkedIn works best for the B2B market while Facebook and Instagram for the B2C market. 7. Guest Blogging + PR Guest blogging is one of the famous Off-page SEO tactics. However, when done along with PR as part of the Inbound Marketing strategy, it works wonders. How to do that? 1. Write meaningful SEO-friendly content that resonates with your buyer persona. 2. Use Digital PR to get your article published on high authority websites in your domain. This will not only help you in increasing the traffic to your website through quality backlinks but will also help you generate higher authority for your website as Google will pass on the link juice from those high authority PR websites to yours. It’s a great hack to generate quality leads and get high authority from Google. It is one of the Inbound Marketing Trends in 2019 that’s going to be accepted by more brands for the value it delivers - both tangible and immense. So, what are you waiting for? You are now aversed with the Inbound Marketing trends that can exponentially boost your marketing ROI and business growth in 2019. Add them to your Inbound Marketing 2019 plan and see them work for you! Want to grow your business with Inbound marketing and marketing automation? Contact us! Make a mark in the industry with us via digital transformation.
Contact usOrganic Marketing or Search Engine Optimisation has always been an important and integral part of digital marketing efforts for any brand, product, or company. SEO has been the go-to strategy for marketers especially, when it comes to traffic maximisation in the long term, SERP rankings, and understanding user behaviour. But…
Google Analytics can be considered as a data mine in simplest terms. It has so much to offer and in such a processed manner that any and every kind of bucketed funnels can be created to gain insights. From website traffic to visitor behaviour to demographic analysis, most of your analytic needs can be sufficed by Google Analytics. What is needed is a clear understanding of the metrics that you want to consider. Starting with website traffic, a marketer can then move on to building user personas, geo-targeting, and much more. 
Now that the data analysis with Google Analytics has been understood, it is time to identify your goals. What exactly do you want your visitors to do after coming to your website in terms of interaction and engagement should be discovered and set up under Goal Settings in GA. This will help in reflecting and quantifying the results of user engagement. 
source: outbrain.com Make a mark in the industry with us via digital transformation.
Contact usThe 4-day INBOUND 2020 came to a close on September 7th, with a whole host of informative and productive sessions that provided attendees with excellent insights into the world of marketing and how it’s evolving with the changing times. With around 21,000 people attending this landmark marketing event, these professionals…
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Contact usCompanies constantly need to update skilling programs for their employess to remain relevant and cutting edge.The Indian start-ups space is evolving exponentially. The growth has been largely contributed by newly arrived technology cycle which has brought new requirements and hence rapidly changes the existing skills in the labor market.…
Companies constantly need to update skilling programs for their employess to remain relevant and cutting edge.The Indian start-ups space is evolving exponentially. The growth has been largely contributed by newly arrived technology cycle which has brought new requirements and hence rapidly changes the existing skills in the labor market. A specialized or diverse skill set is expected out of employees to be relevant in this rapidly changing digital environment. The advancement of technology and automation has brought us to the brink of an unanticipated catastrophe when it comes to manpower employability. The fast-paced technological progress is giving way to new developments; however, reskilling has become the most essential ingredient to create the workforce of the future.
Re-skilling, by definition, means "teach” (a person, especially an unemployed person) new skills. In the current scenario, there is a strange skepticism on the ability to cater to the change in technology by the present skill sets of employees. It arises from the fact that the workforce is not equipped enough to adapt to the rapidly changing technological advances. The world has moved almost overnight to new forms of technologies involving blockchain, AI, Machine learning technology which is forecasted to make lot of workforce redundant. Banking has seen a dash of technological change through use of blockchain and automation of analytics by AI and Machine learning augmentation. Industrial automation has seen a surge on manufacturing sector organizations moving to low human resource intensive processes. Automobile companies saves almost 90% cost of manual testing efforts by implementing industrial design, robust governance, and strong process flow through automation of processes.
In the light of almost a renaissance happening in the technology world, it has become vital to "re-skill" to stay on pace with the automation of processes. In the ever-changing landscape currently, by the time companies manage to set up a full-fledged team, the technology becomes obsolete. Therefore, it is very important to equip the native employees with resources and provide a congenial agile work framework for quick adoption.
Re-skilling is critical in a startup or a digital marketing space because it gives a competitive advantage in the long run and is much better than hiring skilled workers. Invest in people you already have and build on their strengths. Average age of the employees is another factor which gives reskilling an encouragement in mid-size businesses. A major chunk of today’s workforce starts from 20 and ranges till 35 which makes it easier for companies to reskill them. They are flexible and carry an open mind to change and adopt new roles and opportunities coming their way. There is an efficient way to build and gear a team to campaign their way to the top of the chain, and that’s by empowering employees with reskilling.
Employees need to combine excellent digital specialist skills with deep functional business knowledge. They should be comfortable with short delivery cycles and be able to operate across silos and within cross-functional teams. Today, the ability to collect and analyze data to derive insights about a business or about the domain is the differentiating factor that separates companies at the top of the business from their competition. This is where the concept of ‘reskilling’ comes into place – where companies constantly need to update skilling programs for their employees to remain relevant and cutting-edge. We often see that those companies who are at the top of their game, highly prioritize learning and development goals for their employees.
Processes are changing and getting upgraded continuously, hence concrete steps need to be taken in this context. There are some pointers that needs to be considered while upskilling employees –
1. Regular training programme - Engaging employees in multiple training programs by inviting experts to the organization to share their learning and experiences can always help the workforce gain knowledge. Listening and learning from the masters of the field gives a sense of trust to the employees that upskilling is an option to a better future. This further encourages employees to learn and reskill themselves. This is possible only if they get access to Flexi-learning, allowing them to learn at their own pace alongside their busy work commitments.
2. Easy access to training material – Employees should have access to learning. They need to be able to study anywhere anytime at their own convenience. Technology allows for easy access of study material across any device through flexible Learning Management Systems, even while on the go. The online courses are typical of shorter durations allowing the students to upskill quickly within a short period of time. 3. What company leaders can do - Assess the skills and capabilities of the current workforce against the capabilities one will want in the future, not what is needed currently. The goal is to identify gaps so that the leaders can help individuals focus on specific areas to reskill or upskill. Create a real-time system that helps monitor progress over time. 4. Taking ownership – For any organization to be successful, it’s important that its employees succeed and adopt a continuous learning mindset. A proactive engagement to learn new skill set will help them succeed in future. As LinkedIn founder Reid Hoffman says, “embrace a start-up of your mentality”—which means adopting a more entrepreneurial approach and carving your own path through the new world of work. Majority of workers appear to understand this already. According to a survey, 74 percent say they believe it’s their own responsibility to update their skills rather than relying on any employer.We can take the case of American multinational conglomerate AT&T Inc. which choose to rapidly re-skill more than a hundred thousand of its current employees. AT&T has been strong in its conviction to give its employees—those who have built the brand over the past decades—the opportunity to ensure the continued marketability of their skills through wholesale reskilling.
Re-skilling builds an atmosphere where people can pay attention to jobs of the different kind that demands thinking and creativity which helps an individual grow. The procedure may sound intimidating, but this is the only way to survive in this technologically evolving space. Help can be taken from academic institutions to help revise curriculums and create opportunities for lifelong learning. At the same time, individuals within themselves have to develop that zeal for learning, take the charge of reskilling oneself rather than relying on some third party.
Together companies and employees can prepare the manpower for tomorrow.
Originally published at https://bit.ly/2pi61eA on September 16, 2018.Make a mark in the industry with us via digital transformation.
Contact usSearch Engine Optimisation – three words that have become commonplace in the current landscape of marketing due to the sheer level of importance they hold right now. After all, search engines have become so prevalent in the internet space that it has become the need of the hour for businesses…
Search Engine Optimisation – three words that have become commonplace in the current landscape of marketing due to the sheer level of importance they hold right now. After all, search engines have become so prevalent in the internet space that it has become the need of the hour for businesses to understand the relevance of sites like Google and see to it that their ranking on these search engines is at a respectable level. This, in incredibly simplified terms, is what SEO is all about – adopting certain marketing practices that help improve the visibility of the website on search engines which, in turn, improves overall traffic. However, simply knowing about the concept of SEO doesn't ensure that your marketing strategies will witness breakthrough success. Here are some things that a business needs to keep in mind if they wish to optimise their SEO practices and make the most of their investment in this particular marketing strategy. Make a mark in the industry with us via digital transformation.
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Automated page speed optimizations for fast site performance
