Digital Marketing Insights | #ARM Worldwide Blog

Google’s Adometry, Nike’s “Last” Commercial and Twitter’s new Polls feature: This Week In Digital


We are bidding bye to the last weekend of September. It has been quite an amazing week at ARM Worldwide, with things kicking off with an interactive session by Twitter Business team at our office. Following that, we are also working on a collaboration to great things – expect announcements soon. For the roundup of

Social Media’s stand for Ahmed and Ad Blocking, H&M’s Break All Rules Campaign: This Week In Digital


Hello, mid September! It has been a week of highlights for social media. We saw how the world stood for Ahmed, a 14 years old from Texas, and then the outrage from online media on Apple’s strike on (Google’s) advertising on the internet. Read the full stories below, for what was up This Week In

Australia’s #StopTheViolence Social Movement, Obama on Quora about Iran Deal, Instagram Ads and Outlook’s Social Media Awards: This Week In Digital


It is the second week of September and here we are with our weekly roundup. This week, there was a social media driven movement on Twitter to stop domestic violence in Australia. Following that, Instagram has started rolling out Ads on Instagram and Outlook magazine is coming up with their “Oscar for Social Media” awards.

Trending on Instagram, Reverse Praying in China and Twitter topping for News Source: This Week In Digital


We have entered September and now it is time to wrap up a week. The highlight of this week has been Instagram’s addition of a Trending Tags section in the app. In other news, we got to see China’s reverse praying trend rolling all over the world. In details, following is the weekly roundup for this

Advertising on Buzzfeed, Facebook’s M and Curious Case of Social Media and Jasleen Kaur: This Week In Digital


Advertising on Buzzfeed, Facebook’s M and Curious Case of Social Media and Jasleen Kaur: This Week In Digital

We are at the verge of August’s last weekend and an end to the 2nd month of Q3. We got to see a social media post go viral and become a national news in India to Facebook’s run into the mobile digital assistant category up against the likes of Apple’s Siri and Microsoft’s Cortana. Our

The 5 Key Components Of A Successful Facebook Campaign


The 5 Key Components Of A Successful Facebook Campaign

With 1/6th of the world’s population on Facebook, it is eminently one of the great marketing platform available on digital. Thousands of brands are trying to pull off a great campaign on Facebook everyday. With festive season around the corner, the attempt will get even harder to capture a sight of their desire audience. In order

2016 US Election Digital Spends, Adidas’ “Unfollow”, WhatsApp Web for iPhone and “memories” for Google Photos: This Week In Digital


  We are closing the third week of August. We got to see reports on US Election spends, an amazing campaign from Adidas and product features from Google and WhatsApp that took the week by storm. Following is our digital roundup for the week. 2016 US Election will do $1 billion in Digital Ad Spending A

The Digital “Freedom of Speech”


The Digital “Freedom of Speech”

Robert F. Kennedy once said in his famous Day of Affirmation Address that the first and most critical element of individual liberty is “the freedom of speech; the right to express and communicate ideas, to set oneself apart from the dumb beasts of field and forest.” Freedom of speech which we come across in every

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