Digital Marketing Insights | #ARM Worldwide Blog

Sponsored Selfies, Twitter CEO Closure, Content for Kids on YouTube, and Check Ins to Save Kittens: This Week In Digital


Hello, October! This week has been a wonder ride for popular platforms while they reinvent themselves. With kicking in to the last quarter of the year, October will act as the preparatory period for brands working on festive campaigns in India and abroad. The highlights of this week are following as we roundup this week

Google’s Adometry, Nike’s “Last” Commercial and Twitter’s new Polls feature: This Week In Digital


We are bidding bye to the last weekend of September. It has been quite an amazing week at ARM Worldwide, with things kicking off with an interactive session by Twitter Business team at our office. Following that, we are also working on a collaboration to great things – expect announcements soon. For the roundup of

Social Media’s stand for Ahmed and Ad Blocking, H&M’s Break All Rules Campaign: This Week In Digital


Hello, mid September! It has been a week of highlights for social media. We saw how the world stood for Ahmed, a 14 years old from Texas, and then the outrage from online media on Apple’s strike on (Google’s) advertising on the internet. Read the full stories below, for what was up This Week In

Australia’s #StopTheViolence Social Movement, Obama on Quora about Iran Deal, Instagram Ads and Outlook’s Social Media Awards: This Week In Digital


It is the second week of September and here we are with our weekly roundup. This week, there was a social media driven movement on Twitter to stop domestic violence in Australia. Following that, Instagram has started rolling out Ads on Instagram and Outlook magazine is coming up with their “Oscar for Social Media” awards.

Trending on Instagram, Reverse Praying in China and Twitter topping for News Source: This Week In Digital


We have entered September and now it is time to wrap up a week. The highlight of this week has been Instagram’s addition of a Trending Tags section in the app. In other news, we got to see China’s reverse praying trend rolling all over the world. In details, following is the weekly roundup for this

Advertising on Buzzfeed, Facebook’s M and Curious Case of Social Media and Jasleen Kaur: This Week In Digital


Advertising on Buzzfeed, Facebook’s M and Curious Case of Social Media and Jasleen Kaur: This Week In Digital

We are at the verge of August’s last weekend and an end to the 2nd month of Q3. We got to see a social media post go viral and become a national news in India to Facebook’s run into the mobile digital assistant category up against the likes of Apple’s Siri and Microsoft’s Cortana. Our

The 5 Key Components Of A Successful Facebook Campaign


The 5 Key Components Of A Successful Facebook Campaign

With 1/6th of the world’s population on Facebook, it is eminently one of the great marketing platform available on digital. Thousands of brands are trying to pull off a great campaign on Facebook everyday. With festive season around the corner, the attempt will get even harder to capture a sight of their desire audience. In order

2016 US Election Digital Spends, Adidas’ “Unfollow”, WhatsApp Web for iPhone and “memories” for Google Photos: This Week In Digital


  We are closing the third week of August. We got to see reports on US Election spends, an amazing campaign from Adidas and product features from Google and WhatsApp that took the week by storm. Following is our digital roundup for the week. 2016 US Election will do $1 billion in Digital Ad Spending A

The Digital “Freedom of Speech”


The Digital “Freedom of Speech”

Robert F. Kennedy once said in his famous Day of Affirmation Address that the first and most critical element of individual liberty is “the freedom of speech; the right to express and communicate ideas, to set oneself apart from the dumb beasts of field and forest.” Freedom of speech which we come across in every

Alphabet’s Google, Miller’s Instagram Campaign, Amazon retires Product Ads, Periscope’s 10 Million Milestone: This Week In Digital


Alphabet’s Google, Miller’s Instagram Campaign, Amazon retires Product Ads, Periscope’s 10 Million Milestone: This Week In Digital

It has been amazing week. We saw one of the biggest breaking news in technology with Alphabet and Periscope setting a landmark in its quick acquisition of users. While we are a day away from the Independence Day of India, following are the top happenings from this week in digital. Google has a Dad now, and a

Facebook enters Live Streaming, YouTube retires “301 views” and, Mode’s video tops the viral chart in fashion: This Week In Digital


We are at the end of 2nd week of August – companies are finally over with their revenue reports and we are entering the season of new products, most of them discrete. From Facebook entering the live streaming scene to the “301 views” urban legend retiring from YouTube, following are the highlights from this week

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