Influencer Marketing

Influencer Marketing in Regulated Spaces: How Brands & Influencers Can Stay Compliant and Credible in 2025

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In 2024, a popular wellness influencer promoted a ‘miracle’ supplement to their millions of followers. The product looked polished, promised fast results, and featured glowing testimonials. But just days later, regulators stepped in. The claims violated multiple health advertising laws. The brand was fined, and the influencer came under formal…

In 2024, a popular wellness influencer promoted a ‘miracle’ supplement to their millions of followers. The product looked polished, promised fast results, and featured glowing testimonials. But just days later, regulators stepped in. The claims violated multiple health advertising laws. The brand was fined, and the influencer came under formal investigation for misleading the public.  Such incidents are much more common than we realise. They highlight how far influencer marketing has come—from a freewheeling creative space to a high-stakes landscape under intense scrutiny, especially in sectors like wellness, finance, and healthcare.  As the stakes have risen, so has the scale of the industry: Influencer Marketing for brands is now a $24 billion global force, projected to reach $32.55 billion by 2025. With this growth, its reach has expanded into regulated industries where the consequences of misinformation extend far beyond PR issues—they can influence health decisions, financial choices, or legal outcomes.  In this new environment, compliance isn’t a constraint—it’s a competitive edge. For brands and influencers alike, building trust now depends on accountability, transparency, and a deep understanding of the rules.

Regulated Sectors: Under the Microscope

Recent developments and rising consumer expectations have made regulatory reforms inescapable. A single misleading claim in these fields can quickly escalate into regulatory or legal action. Critical sectors like these demand that brand influencer content adhere to strict standards of accuracy, transparency, and consumer protection. Global regulators are increasingly drawing hard lines around influencer marketing in regulated industries. In the UK, the Financial Conduct Authority (FCA) has cracked down on influencers promoting unauthorised crypto schemes, while the Advertising Standards Authority (ASA) banned unsupported weight-loss claims. The European Union’s Green Claims Directive now requires environmental messaging to be backed by credible evidence. In the U.S., the Federal Trade Commission (FTC) has tightened disclosure rules around paid partnerships. These developments show that the regulatory grey areas around influencer marketing are quickly disappearing—scrutiny is sharper, and tolerance for non-compliance is significantly lower. India has kept pace with this global shift. The Securities and Exchange Board of India (SEBI) now bars financial influencers (“finfluencers”) from using live market data in educational content to prevent misinterpretation. The Advertising Standards Council of India (ASCI) has expanded its influencer guidelines to platforms like LinkedIn, requiring clear disclosures and responsible messaging. Ministries like AYUSH and the Central Drugs Standard Control Organisation (CDSCO) are cracking down on false medical claims, and SEBI has intensified action against unregistered brand deals. Together, these measures reflect a decisive move toward accountability at every level of the influencer marketing economy. One thing remains clear: influencer marketing in regulated industries is no longer just a branding exercise—it’s a compliance challenge where trust, ethics, and accountability define long-term credibility. But how do we navigate these?

Best Practices for Brands and Influencers in 2025

To maintain credibility and avoid regulatory pitfalls, here are five best practices every brand and influencer marketing agency must follow in 2025:

1. Ensure Clear and Prominent Disclosure

Influencers must disclose partnerships clearly at the start of posts using tags like #ad or “paid partnership.” This transparency is crucial in regulated sectors to avoid legal repercussions and build audience trust. A great instance of this is the UK-based fitness brand Gymshark, which provides influencers with clear disclosure guidelines, ensuring compliance while maintaining authentic engagement.

2. Provide Comprehensive Training on Regulations

Brands should educate influencers on advertising laws and sector-specific guidelines. For instance, after stricter ASCI regulations in India on health claims, many wellness brands now require influencer training on permissible claims and disclosure norms, helping to prevent misleading promotions.

3. Use Written Compliance Agreements and Pre-Approval

Contracts must explicitly state compliance requirements and include content pre-approval processes. In the Healthcare sector, brands like Johnson & Johnson implement internal reviews to ensure influencer content meets legal standards before it goes live, reducing the risk of misinformation and penalties.

4. Tailor Content for Platform-Specific Rules

Different platforms have distinct disclosure policies. For example, YouTube requires verbal and description disclosures, while LinkedIn recently enhanced its transparency standards. Brands must ensure influencers understand and comply with these rules to avoid fines or content takedowns. In early 2024, Meta cracked down on misleading health ads across Instagram and Facebook, removing over 1,000 posts promoting unverified supplements and miracle cures. Many lacked required disclaimers, and affiliated brands faced ad suspensions and account restrictions. This reflects how platforms themselves are enforcing compliance to safeguard users. To stay ahead, brands should prioritise legal oversight and partner with influencers who understand these evolving advertising requirements. Doing so doesn’t just offer protection—it lays the foundation for lasting credibility.

5. Monitor Campaigns and Respond to Issues Quickly

Ongoing monitoring through tools or dedicated teams allows brands to detect compliance breaches or audience concerns early. This proactive approach helps mitigate reputational damage and regulatory risks if an influencer’s content is flagged or questioned.

Case in Point: L’Oréal’s Compliance-First Strategy Sets the Benchmark

Several leading brands are already setting new standards in ethical influencer collaborations -L'Oréal is one such example. The global beauty giant has built a robust influencer marketing programme grounded in transparency and compliance. In recent years, L'Oréal has implemented mandatory training modules for partner influencers, ensuring they understand legal disclosure requirements and ethical advertising standards, especially for products falling under cosmetic and dermatological regulations. They also mandate signed contracts detailing compliance obligations and enforce a two-step approval process for content, which includes both legal and brand reviews. And in 2024, the company partnered with over 3,000 micro- and macro-influencers worldwide, consistently using platform-appropriate disclosures like #sponsored or “paid partnership with L’Oréal” while avoiding unverified beauty claims. This rigorous approach helped drive results: the “Walk Your Worth” campaign generated $58.8 million in earned media value (EMV) and 871 million impressions, while L’Oréal Professionnel saw a 563% increase in EMV over six months, working with over 900 influencers. This approach has helped L'Oréal avoid public controversies while reinforcing consumer trust across markets—earning its spot among the best influencer agencies-led programmes globally.

Case in Point: What Non-Compliance Costs a Wellness Brand

In 2020, a U.S.-based wellness brand faced regulatory action for promoting a non-FDA-approved weight loss product via influencer endorsements that lacked proper disclosures and evidence. Influencers made exaggerated health claims—like curing illnesses or rapid weight loss—without scientific backing. The brand was fined nearly $1 million, while influencers received formal warnings, leading to mass content takedowns and a complete overhaul of the brand’s influencer marketing agency-driven programme. Cases like this underscore the reality: non-compliance comes at a far greater cost than doing things right from the start.   

Playing by the Rules: The New Way Forward

Compliance is no longer a limitation—it’s a competitive edge, especially in influencer marketing in regulated industries where trust is hard-won. Today’s most credible brands are those that lead with transparency, accountability, and proactive legal oversight. But credibility isn’t built by brands alone—it’s a shared responsibility. Influencers must stay informed about what claims are permissible, ask critical questions, and partner only with brands that uphold ethical standards. In an era of increasing oversight, those who prioritise integrity in influencer marketing for brands will emerge as leaders, not just in the eyes of regulators but also in the cultural conversation.

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    Influencer MarketingSocial Media Marketing

    Social Media and Influencer Marketing Trends Shaping 2025

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    Social media began as a simple communication tool, enabling people to stay connected no matter the distance. Over time, it has evolved into an integral part of our daily lives, transforming how we learn, express ourselves, find entertainment, and conduct business. This shift has redefined not only interpersonal connections but…

    Social media began as a simple communication tool, enabling people to stay connected no matter the distance. Over time, it has evolved into an integral part of our daily lives, transforming how we learn, express ourselves, find entertainment, and conduct business. This shift has redefined not only interpersonal connections but also the relationship between creators, consumers, and brands. The rapid growth of internet accessibility has fueled this transformation, with over 5 billion active social media users globally as of May 2024—projected to exceed 6.05 billion by 2028. In India alone, more than 600 million users are shaping conversations and driving trends, showcasing the immense influence of social media in fostering global connectivity and cultural exchange. This widespread adoption has profoundly impacted the marketing landscape, giving rise to influencer marketing trends as a dominant brand strategy. By leveraging the trust and authenticity of creators, businesses have found new ways to engage with their audiences. Looking ahead to social media trends in 2025, influencer marketing trends are expected to focus more on creating immersive, personalised, and authentic experiences. For brands to remain competitive, it’s no longer enough to chase visibility—they must adapt to the evolving preferences of their audiences and forge meaningful connections.

    1. AI Integration will Continue to Revolutionise Content Creation

    Artificial Intelligence (AI) is rapidly transforming the social media marketing landscape, and by 2025, its influence will be even more profound. AI-powered tools like ChatGPT, Adobe Firefly, and Canva AI are already revolutionising content creation, enabling brands to produce high-quality visuals, text, and videos with unprecedented speed and accuracy. This innovation allows marketers to focus on strategy while leaving time-consuming tasks to advanced automation. One of the most significant shifts on the horizon is the rise of interactive AI-driven ads. These ads will give users the power to influence storylines or customise their experiences, making campaigns more engaging and memorable. Complementing this trend is the emergence of AI-powered virtual influencers, such as Lil Miquela. Unlike their human counterparts, these digital personas can create content 24/7, offering brands continuous engagement and a novel way to connect with audiences. AI is also driving hyper-personalization to new heights. By analysing user data, AI can help brands deliver tailored recommendations and customised experiences that resonate deeply with their audiences. As the technology becomes more sophisticated, these interactions will feel increasingly authentic, elevating the overall user experience.  

    2. Interactive and Immersive Short-Form Content Will Take Center Stage

    Short-form videos on platforms like Instagram Reels, YouTube Shorts, and TikTok are set to remain at the heart of social media trends in 2025. While these formats are already immensely popular, the focus is gradually shifting from passive viewing to more interactive and engaging experiences. Features like Augmented Reality (AR) filters, interactive polls, and gamification elements will become even more sophisticated, enhancing how users connect with content. Brands are already using AR filters to allow users to try on products virtually, but by 2025, these experiences will be far more immersive and seamless. Coupled with advancements in 3D effects and motion graphics, short-form videos will transform into visually dynamic experiences that integrate effortlessly into users' everyday lives. Gamification is also poised to evolve further. Although elements like challenges, leaderboards, and rewards are common today, they will take centre stage in fostering deeper user engagement. In particular, shoppable content will benefit from these game-like features, encouraging longer interaction times and active participation. This ongoing evolution of short-form content will redefine how brands build relationships with their audiences, offering more creative and meaningful experiences.

    3. Micro and Nano Influencers Will Build Authentic Connections 

    As influencer marketing trends evolve, the influence of micro (5K–30K followers) and nano (<5K followers) influencers will continue to rise in 2025. These influencers, especially in regional markets like India, often connect deeply with their audience by creating content in local languages and discussing culturally relevant topics. They foster strong, loyal communities that prioritise trust and relatability over sheer numbers. Brands focusing on these smaller influencers can benefit from greater authenticity. These influencers often share unpolished, real-life content, such as personal stories or behind-the-scenes glimpses, which resonate more deeply with their followers. User-generated content (UGC) will also be more prevalent as consumers increasingly trust peer reviews over traditional advertising. Brands can leverage UGC to create more genuine, relatable content, building stronger relationships with their audiences. For instance, brands like Mamaearth have effectively utilised micro and nano influencers to promote their skincare and haircare products. By collaborating with influencers who share their personal experiences in regional languages, Mamaearth has built trust and loyalty among a diverse audience. Similarly, Sugar Cosmetics partners with micro-influencers to create engaging tutorials and product reviews, reaching a niche audience that values authentic beauty content. 

    4. Decentralised Platforms Will Form Niche Communities

    While mainstream platforms like Facebook and Instagram will continue to be crucial, decentralised platforms such as Discord, Reddit and Indian apps like ShareChat and Moj are gaining traction. These platforms are tailored to specific communities or interests, allowing brands to form deeper, more intimate connections with their audience. Discord and Reddit, for example, allow for real-time conversations, enabling brands to engage with their audience on a personal level. Brands can host exclusive communities, offer VIP access, and facilitate meaningful interactions. By adopting these niche platforms early, brands can attract passionate followers who feel more connected to the brand’s ethos. Brands like Microsoft have used Discord to host exclusive events and product launches, allowing fans to interact with developers and get early access to new software or hardware. The Economist hosts Ask Me Anything (AMA) sessions on Reddit, where their writers answer questions from the community on various topics, fostering direct interaction and engagement.

    5. Real-Time Cultural Engagement Will Ride the Waves of Trend and Relevance

    In 2025, brands that can quickly respond to viral trends and cultural moments will have an edge. Social media tools like Sprout Social and Google Trends will help brands stay on top of real-time trends, allowing them to engage with relevant topics as they unfold. By participating in trending conversations, brands can insert themselves into cultural dialogues, whether it's reacting to memes, celebrity moments, or global events. Real-time engagement helps brands feel more in tune with their audience and relevant in the moment. For example, Zomato uses real-time engagement during the IPL season with themed campaigns and influencer partnerships and is active on Twitter and Instagram, responding to queries and sharing food-related memes. Similarly, Amul is known for its timely ads on current events, keeping the brand relevant. Netflix India engages with trending topics through memes and interactive posts, connecting with fans on social media and hosting live Q&A sessions. These strategies help brands stay relevant and create impactful interactions with their audience. 

    6. Social Commerce Will Redefine the Shopping Experience

    Social commerce is quickly changing how users shop online. With features like Instagram Checkout and TikTok Shop, users can purchase products directly within social media platforms, streamlining the shopping experience. Shoppable video content will become more prevalent, allowing users to buy products instantly while watching tutorials or influencer reviews. This seamless integration of content and commerce will improve conversion rates, as users can purchase what they see without leaving the platform. AI-driven product recommendations will further personalise the shopping experience, suggesting items based on user interests and behaviour.  

    Conclusion

      Social media and influencer marketing have transcended traditional advertising to create genuine, emotional connections between brands and their audiences. Influencers are now trusted voices, shaping opinions and guiding decisions across various aspects of life. This evolution underscores the importance of authenticity, trust, and emotional engagement in today’s social media trends. To succeed in this dynamic environment, brands must embrace strategies that go beyond visibility—focusing on holistic storytelling, immersive experiences, and emotional intelligence. Building communities, fostering ethical partnerships, and aligning with values that resonate with audiences will strengthen brand loyalty and trust. To remain competitive in the ever-changing landscape, brands must stay agile, adapt to influencer marketing trends, and focus on creating deeper, more enduring connections with their audience. By doing so, they can not only stay relevant but also foster long-term relationships in an increasingly crowded market.

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      Influencer Marketing

      Festive Marketing Done Right: Influencers Leading the Way

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      Festivals are a time when consumers seek ways to elevate their celebrations, and for brands, this presents a unique opportunity to connect with them on a deeper, more personal level. By doing so, brands can create lasting emotional resonance. One of the most effective ways to build this connection is…

      Festivals are a time when consumers seek ways to elevate their celebrations, and for brands, this presents a unique opportunity to connect with them on a deeper, more personal level. By doing so, brands can create lasting emotional resonance. One of the most effective ways to build this connection is by speaking the audience's language through familiar channels, with influencer marketing being a particularly powerful medium. Unlike traditional advertising, influencers bring authenticity and relatability to their content, making it more engaging. Their genuine connection with their audience enables brands to share heartfelt, relatable content that fosters meaningful relationships.    According to a report by the Advertising Standards Council of India (ASCI), a survey of 820 respondents aged 18 and above found that 70% of Indians are likely to purchase a product endorsed by an influencer. Therefore, influencer marketing campaigns also enjoy higher engagement rates, with festival marketing generating an ROI of up to 17%, and a large 84% of Indian consumers are also ‘influenced’ by festival offers.    Let’s take a closer look at some standout examples where brands have successfully tapped into this strength, striking the right chords that hit consumer’s hearts. 

      Festive greetings in Haldiram’s Way

      Haldiram’s Diwali campaign, centred around the theme of bringing families together, made a significant impact. With over 1.1 million views and 86K engagements, the campaign leveraged emotional storytelling through influencer Komal Pandey to connect with a modern, younger audience. By making its gifting products the centrepiece of Diwali celebrations, Haldiram successfully positioned itself as an integral part of the festival.   The unique style influencer-led Diwali campaign perfectly tapped into themes of family, togetherness, and tradition, making the brand feel like a natural part of the celebration, which helped create an emotional brand recall among its audience. By leveraging influencer marketing for festivals, they became a natural part of the celebration, helping create an emotional brand recall with their audience. The choice of Komal Pandey as the influencer was thoughtful, aligning with her target audience and bringing a modern, relatable touch to the campaign. By recognising the value of shared experiences and gift-giving traditions during Diwali, Haldiram positioned its products as thoughtful gifts, and the viral #YehDiwaliApnoWali campaign helped enhance brand visibility and sparked a trend around gifting.

      Mia by Tanishq for that shade of shine and shimmer 

      Last year’s Diwali campaign by Mia by Tanishq was a well-executed effort, strategically aligning influencers like Namrata Sheth and Isha Borha with the modern and elegant values of the brand. Rather than focusing on follower count, the campaign selected influencers who authentically represented the brand's identity and ethos. Using storytelling in marketing they created narratives that resonated with the audience, deepening engagement while staying true to the brand. By blending festive moments with the significance of jewellery, the brand was able to establish resonance that helped the campaign stand out among its competitors; what started as a smaller campaign went on to reach massive audiences with over 11.5 million video views, enhanced reach, and engagement.     Further making the campaign even more impactful, influencer  Isha Borha’s strategic brand integration with the “Get ready with me” short video garnered excellent response, making the collaboration with the brand authentic and non-promotional.  In addition, the inclusion of exclusive coupon codes directly benefited the audience, adding direct, tangible value to the engagement. By focusing on relatable, real-life festive moments, Mia by Tanishq successfully embedded its jewellery into the personal stories of its influencers and through them with the target audience.    Further enhancing the campaign’s impact, influencer Isha Borha’s strategic brand integration with her “Get ready with me” video garnered an excellent response, making the collaboration authentic and non-promotional. This approach exemplifies effective influencer marketing during festivals where the focus is on authenticity rather than overt promotion. The use of exclusive coupon codes added direct, tangible value to the audience, further boosting engagement. By focusing on storytelling in marketing and relatable, real-life festive moments, Mia by Tanishq successfully embedded its jewellery into personal stories shared by its influencers. This strategy reflects festive season marketing trends and demonstrates how influencer campaigns during festivals can effectively connect a brand with its target audience.

      Exchanging Joy with Coca-Cola's festive spirit

      The Coca-Cola campaign, titled 'Coke-er Shaathe Roj, Pujo'r Mahabhoj', celebrated the grandeur and joy of Durga Puja, capturing the essence of the festival through vibrant visuals and emotional storytelling, all with Coca-Cola as the centre of it. The campaign beautifully reflected the common experiences associated with the big festival, weaving together bright lights, music, art, food, and the spirit of friendship, and how these are made better just with a bottle of coke.   Developing on its theme of being part of the festive celebrations, the campaign highlighted the brand's strong old association with the festivity of masses, exchange of warmth, and a part of togetherness. Transforming Coca-Cola from just a beverage into a symbol of shared joy, the brand deepens its connection with the festival, representing happiness at every moment of the celebration.

      Influencing’ through the festive season 

      Marketing during the festive season is a key opportunity for brands to boost recall and stay top of mind, but it also comes with challenges like fierce competition and quickly outdated campaigns. Leveraging influencer marketing for festivals has become one of the most effective ways for brands to stand out and make a lasting impression as they help create authentic, engaging content that resonates with audiences, ensuring your brand shines during this crucial time. Here are some impactful ways to strengthen your influencer marketing strategy this festive season:
      • Audience Fit: Just the way Tanishq partners with a carefully selected set of influencers that have the right voice, and right identity, it’s crucial to work with influencers who align with your brand values and represent the diversity of your target audience. Further, partnering with a mix of influencers can broaden your campaign’s reach and make it more inclusive.
       
      • Create Festive-Themed Content: Whether it is through “Get ready with me,” or exchanging gifts, encourage influencers to integrate your products or services into their festive routines in an honest manner, which helps to keep things relevant and top-of-mind for consumers.
       
      • Balancing Emotional Storytelling and Product Promotion: While emotional storytelling is a powerful tool for building connections, it’s equally important to ensure that your product messaging remains clear. Highlighting product features, quality, and variety alongside the emotional narrative can drive both engagement and sales.
       
      • Encouraging User-Generated Content: Involving your audience through user-generated content, interactive elements, or contests can help foster a sense of community. This strengthens the bond between the brand and its consumers.
       
      • Stay Flexible and Adapt in Real-Time: With so much going on during the festive season, being able to quickly adjust your strategy is key. Monitor how influencer campaigns are performing, whether it's the engagement rates or audience feedback, and tweak the approach if needed to maximise results.

      To Sum Up

      Festivals carry deep emotional significance for most customers, and striking the right balance between strategy and authenticity is crucial for creating impactful influencer marketing campaigns. This approach not only strengthens relationships but also ensures a lasting impression well beyond the festive season. Adopting a broad and diverse strategy for influencer partnerships is crucial for achieving long-term success in today’s highly competitive market. Brands like Tanishq, Haldiram, and Coca-Cola exemplify how to effectively expand their influence through influencer marketing to connect with a wider range of demographics, setting the standard for impactful and memorable festive season marketing trends.

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        Influencer Marketing

        The Ultimate Guide to Effective Influencer Marketing Campaigns

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        Influencer marketing has witnessed exponential growth in recent years. With more than 4 billion people actively using social media, brands have recognized the potential of partnering with influential individuals to promote their products or services. Add to this the fact that social media platforms have provided a fertile ground for…

        Influencer marketing has witnessed exponential growth in recent years. With more than 4 billion people actively using social media, brands have recognized the potential of partnering with influential individuals to promote their products or services. Add to this the fact that social media platforms have provided a fertile ground for influencers to build a loyal following, making them valuable marketing assets for brands. According to a survey by Mediakix, 80% of marketers find influencer marketing to be an effective strategy. Brands embrace influencer marketing for its authenticity, as influencers' endorsements feel genuine to their followers. Influencers also provide reach to wide and engaged audiences, enabling brands to expand their customer base. Targeted marketing becomes easier with influencers' niche audiences, increasing the chances of conversion. Additionally, influencers' creative content resonates with their followers, allowing brands to benefit from high-quality and engaging content.

        What is Influencer Marketing?

        Influencer marketing involves collaborating with influential individuals who have established credibility in specific industries or niches. By leveraging the influence of these individuals, brands can amplify their brand message and increase brand awareness.  Influencers can be categorized based on their follower count and reach within their respective communities. 
        • Mega-influencers have millions of followers and enjoy significant reach, often including celebrities or well-known personalities. 
        • Macro-influencers have follower counts ranging from 100,000 to a few million, offering a broad reach across multiple demographics. 
        • Micro-influencers, on the other hand, have a smaller but highly engaged follower base, typically ranging from 1,000 to 100,000. They wield significant influence within specific niches. 
        • Finally, nano-influencers may have a small following, usually under 1,000, but they possess a tight-knit community and enjoy high levels of trust with their audience. 
        Each category of influencers presents unique opportunities for brands to collaborate and engage with different audience sizes and levels of influence.

        Benefits of Influencer Marketing

        There are various benefits of influencer marketing that brands can enjoy, some of which are listed below:

        Increased Brand Awareness

        Influencer endorsements have the power to introduce your brand to a larger audience. When influencers share content featuring your products or services, their followers, who may not have been previously aware of your brand, are exposed to your message. This exposure can lead to increased brand visibility, reaching potential customers who may be interested in your offerings. The reach of influencers extends beyond your existing customer base, allowing you to tap into new markets and demographics.

        Improved Trust and Credibility

        Influencers have established trust and credibility with their followers through their consistent content, authentic engagement, and expertise in their respective niches. When influencers recommend or endorse a brand, their followers perceive it as a genuine recommendation rather than a traditional advertisement. This trust transfers to your brand, increasing credibility and fostering positive brand associations. By leveraging the trust influencers have built, you can gain the confidence of potential customers who are more likely to engage with your brand based on the influencer's endorsement.

        Higher Engagement

        Influencer marketing often yields higher engagement rates compared to traditional advertising methods. Influencers have a dedicated and engaged follower base that actively interacts with their content. When they promote your brand, their followers are more likely to engage with the content by liking, commenting, sharing, and even making purchases. The authentic and personal nature of influencer marketing helps create a connection between the audience and your brand, resulting in higher levels of engagement and interaction.

        Enhanced Content Strategy

        Collaboration with influencers brings fresh and creative content to your marketing strategy. Influencers are skilled content creators who understand the preferences and interests of their audience. By partnering with them, you gain access to their unique perspectives, ideas, and storytelling abilities. They can create content that resonates with their followers and aligns with your brand's message, values, and aesthetics. This collaboration not only enriches your content strategy but also helps diversify the type of content you can offer, keeping your audience engaged and interested.

        Building Effective Influencer Marketing Campaigns

        To ace your influencer marketing campaigns, it is imperative for brands to build robust influencer marketing strategies and do all the behind-the-scenes work efficiently. To make the most out of your influencer marketing campaigns, here’s a step-by-step guide that brands can make use of:

        Define Campaign Goals

        Clearly outline the objectives of your influencer marketing campaign, such as brand awareness, lead generation, or sales.

        Identify Relevant Influencers

        Conduct thorough research to find influencers whose values, content, and audience align with your brand. Consider factors like engagement rates, authenticity, and past collaborations.

        Establish Authentic Partnerships

        Approach influencers with a personalized pitch that highlights the mutual benefits of the collaboration. Build relationships based on trust and transparency.

        Collaborate on Campaign Strategy

        Involve influencers in the planning and creative process to ensure their authentic voice is reflected in the content. Set clear expectations and guidelines.

        Track and Measure Performance

        Use analytics tools to monitor the campaign's performance, tracking metrics such as reach, engagement, conversions, and Return on Investment (ROI).

        Foster Long-term Relationships

        Building long-term partnerships with influencers can lead to sustained brand advocacy and increased credibility.

        Conclusion 

        Influencer marketing has revolutionized the way brands connect with their target audience. By leveraging the power of influential individuals, brands can achieve increased reach, engagement, and credibility. By following the steps outlined in this guide and adapting to the ever-evolving influencer landscape, brands can create effective and impactful influencer marketing campaigns that yield positive results.  Stay authentic, build relationships, and harness the influence of the digital age to drive your brand's success.

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          Influencer Marketing

          Building Brand Authority through Influencer Marketing Strategy

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          Establishing brand authority is a vital objective for businesses seeking to distinguish themselves and cultivate trust among their target audience. A highly effective approach to accomplishing this is through a well-crafted influencer marketing strategy. By harnessing the power of influencer marketing, brands can not only bolster their reputation but also…

          Establishing brand authority is a vital objective for businesses seeking to distinguish themselves and cultivate trust among their target audience. A highly effective approach to accomplishing this is through a well-crafted influencer marketing strategy. By harnessing the power of influencer marketing, brands can not only bolster their reputation but also extend their reach to a broader audience, ultimately positioning themselves as frontrunners within their industry. Through strategic partnerships with influencers, businesses can tap into their credibility, expertise, and expansive networks to solidify their brand authority and foster meaningful connections with their target market.

          Importance of Building Brand Authority

          Building brand authority is crucial for gaining a competitive advantage in the marketplace. When a brand is perceived as an authority in its industry, it stands out among its competitors. Consumers are more likely to choose a brand they perceive as knowledgeable, trustworthy, and reliable.    Brand authority gives businesses a unique positioning, making it easier to attract and retain customers. It creates a sense of confidence and credibility that sets the brand apart and allows it to command a premium price, establish long-term customer relationships, and drive sustainable growth.

          Intermingling of Brand Building & Influencer Marketing – How it Leads to Success?

          Influencer marketing involves collaborating with individuals who possess a significant online presence and a dedicated following in a specific niche or industry. These influencers have the ability to impact the purchasing decisions and opinions of their audience. By partnering with the right influencers, brands can tap into their credibility and leverage their influence to build brand authority.    Businesses can their brand authority effectively through influencer marketing by following these key strategies:

          Aligning with Relevant Influencers

          Partnering with influencers who have a strong presence and expertise in your industry or niche is essential. Their association with your brand lends credibility and authority to your offerings. Choose influencers whose values align with your brand and whose audience matches your target demographic.

          Co-creating Valuable Content

          Collaborate with influencers to create authentic and valuable content that resonates with their audience. This could include sponsored blog posts, social media campaigns, videos, or podcasts. By co-creating content, you leverage the influencer's expertise and reach while also positioning your brand as an authoritative source of information and solutions.

          Promoting Thought Leadership and Expertise

          Encourage influencers to showcase their expertise and thought leadership by sharing insights, tips, and industry trends related to your brand. This positions both the influencer and your brand as knowledgeable authorities in the field, enhancing credibility and attracting a loyal following.

          Leveraging User Testimonials and Reviews 

          Leverage influencer partnerships to gather user-generated content such as testimonials, reviews, and case studies. Influencers can share their authentic experiences and endorse your products or services, providing social proof and building trust among their followers. This type of content strengthens brand authority by showcasing real-world examples of satisfied customers.

          Engaging in Industry Conversations

          Encourage influencers to participate in industry conversations and discussions actively. This can be done through live events, webinars, or social media chats where influencers share insights, answer questions, and engage with their audience. Their active involvement positions your brand as a key player in the industry and boosts brand authority.

          Establishing Long-term Relationships

          Building brand authority through an influencer marketing strategy is a continuous effort. Cultivate long-term relationships with influencers, working together on multiple campaigns and projects. This consistency reinforces your brand's authority and credibility over time, as the influencer's audience recognizes the ongoing partnership and endorsement.

          Measuring and Evaluating

          Monitor and measure the impact of influencer collaborations on your brand's authority. Track key performance indicators such as engagement, reach, sentiment analysis, and brand mentions. Analyze the effectiveness of influencer campaigns in enhancing brand perception and credibility. Use these insights to refine your influencer marketing strategy and optimize future partnerships.   By incorporating these strategies into your influencer marketing approach, you can successfully build brand authority, establish your brand as an industry leader, and gain the trust and loyalty of your target audience.

          Final Thoughts

          Building brand authority through an influencer marketing strategy is a powerful approach to gaining credibility, expanding reach, and establishing industry leadership. By identifying the right influencers, fostering authentic partnerships, and leveraging their expertise, brands can strengthen their reputation and connect with their target audience on a deeper level.    Remember, influencer marketing is an ongoing process, and continuous monitoring and refinement are essential to ensure long-term success in building brand authority.

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            Influencer Marketing

            Why Authenticity Matters In Influencer Outreach?

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            Influencer marketing has emerged as a powerful strategy for brands to connect with their target audience and amplify their message. By partnering with influencers, businesses can leverage the trust and authenticity built by these individuals to enhance brand awareness, reach new customers, and drive engagement. As per statistics, around 92%…

            Influencer marketing has emerged as a powerful strategy for brands to connect with their target audience and amplify their message. By partnering with influencers, businesses can leverage the trust and authenticity built by these individuals to enhance brand awareness, reach new customers, and drive engagement. As per statistics, around 92% of marketers believe that this is an effective form of marketing.  However, as influencer marketing continues to evolve, one critical element has risen to the forefront: authenticity. Influencer outreach that prioritises authenticity has become a key determinant of success in this dynamic marketing realm. Gone are the days when sheer follower counts or celebrity status were the sole measures of an influencer's impact. Today, audiences crave genuine connections, transparent experiences, and relatable content. As a result, you must recognize the value of authenticity in influencer outreach and understand why it matters now more than ever. Authenticity lies at the heart of influencer marketing, enabling your brand to foster a genuine connection with its target audience. When influencers authentically align with the brand's values, products, or services, their endorsements and recommendations carry significant weight. By authentically engaging with an influencer's existing community, you can tap into the trust, credibility, and loyalty that influencers have nurtured over time. Influencers who prioritise authenticity are more likely to resonate with their followers and maintain their credibility.

            Why is authenticity important in widening influencer outreach?

            Authenticity is pivotal in expanding influencer outreach due to its ability to establish trust and credibility. By adopting a genuine and transparent approach, influencers can cultivate a loyal following that believes in their recommendations and opinions. Authenticity instils confidence in the audience, making them more receptive to the influencer's content and messages.  In a landscape where scepticism towards advertising is prevalent, an authentic influencer stands out, creating a genuine connection that resonates with a broader audience and facilitates the expansion of their reach and impact.

            How to stay authentic in influencer marketing?

            Here are some things to keep in mind when running an influencer marketing campaign:

            Choose the right influencer for your campaign

            Don't choose influencers based solely on the number of followers they have. Many brands have successfully run campaigns by collaborating with micro-influencers who have considerably lower follower rates. Hence, you should consider working with influencers whose objectives are in line with your brand’s overall goals. For instance, if the primary goal of your campaign is to generate brand engagement among the local audience, associating with micro-influencers with a stronger hold on the local audience is advisable. So, choosing the right influencer requires a genuine approach that adds value for both your brand and the influencers. 

            Use your creativity

            Authenticity serves as a catalyst for widening influencer outreach, and you can enhance this by leveraging organic storytelling methods that engage a larger audience. Platforms like Instagram Live, Snapchat, and Instagram Stories offer creative avenues for brand integration. For instance, engaging in live unboxing sessions can infuse excitement and enjoyment while showcasing products. The essence of these channels lies in fostering open, less scripted, and more organic narratives that resonate with viewers. By embracing relatable storytelling techniques, you can forge deeper connections, inspire participation, and encourage a broader audience to jump on the bandwagon of their authentic brand experience.

            Watch out for partnership disagreements

            Partnering with the wrong influencers can have detrimental effects on your brand, making it essential to exercise caution in your selection process. In today's world, where accountability is on the rise, the downfall of influencers can occur swiftly and cause significant disruption. Collaborating with such individuals can tarnish your brand's reputation and erode consumer trust. It is crucial for brands to meticulously choose influencers whose tonality aligns with their own and whose values resonate with their brand essence. By carefully selecting influencers who genuinely represent your brand, you can ensure a harmonious partnership that authentically communicates your brand's message and maintains its integrity.

            Conclusion

            Authenticity serves as a linchpin for successful influencer outreach, enabling you to build trust, strengthen engagement, and expand your reach. In an era where consumers seek genuine connections and personalised experiences, partnering with influencers who embody authenticity becomes imperative.  By thoughtfully selecting influencers whose values align with your own, you can establish meaningful relationships with your target audience and foster a sense of trust and credibility. Embracing authenticity not only enhances the effectiveness of influencer marketing but also paves the way for long-term brand growth and success in the dynamic world of digital marketing.

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              Influencer Marketing

              Boosting Reach: The Impact of Live Streaming on Influencer Marketing

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              Influencer marketing is a force to be reckoned with today. Brands are rapidly adopting this means of marketing to reach out to their target audience and engage with them. While some companies are following the usual method for reaching out to the highly engaged online audience, others are trying to…

              Influencer marketing is a force to be reckoned with today. Brands are rapidly adopting this means of marketing to reach out to their target audience and engage with them. While some companies are following the usual method for reaching out to the highly engaged online audience, others are trying to fine-tune their influencer marketing strategies as per the latest trends to cash in on influencers and their vast popularity. Live videos have recently boomed the digital media industry. According to reports, nearly 80% of audiences prefer watching live videos from brands over reading blogs. Brands have also started to hop on the live-streaming bandwagon to stay ahead of the competition and reach a wider audience. As per sources, around 70% of B2B businesses using live streaming report positive results in their ROI. And this number will continue to grow.  Here are some fascinating ways live streaming is shaping the face of influencer marketing campaigns. 

              Why is live video streaming important in marketing?

              Makes influencers more accessible to the audience

              The live-streaming form allows audiences to directly engage with popular influencers. It makes the audience feel like they are peers and not just followers of the influencers. There exists an undeniable thrill within the audience when they get a response from their favourite influencer or celebrity. This sense of excitement merely amplifies when followers get a live reaction to their questions. It gives a face and voice to the content that is lacking in the written forms of marketing. 

              Builds trust with the viewers 

              Live video streaming provides transparency between the influencers and the audience. Their voice rings truer during the live streaming than in a blog post, which results in increased influencer engagement and open conversations. If you're looking for a compelling way to build trust with your audience, live video is for you. Some examples of building trust with viewers during live streaming are offering a behind the scenes at your offices and production facilities, inviting industry influencers to interview some of your employees in live conversations with audience questions and comments, and more.

              Allows content creation with quantitative ROI

              Influencer marketing ROI is often difficult to measure. However, live streaming is one area where you can get measurable results that provide valuable information for designing future campaigns. This technique is highly engaging with viewers, attracting a much larger audience than traditional online video. You can watch their Facebook Live videos at three times the length of their recorded videos. Businesses can leverage powerful influencers and live videos to reach audiences across industries.

              Provides an affordable way to add videos to marketing campaigns

              Professionally produced videos can be incredibly expensive. Even the DIY approach videos require time and video editing software. Editing a 3-minute video takes around 3 hours, but a 30-minute live stream only takes 30 minutes, plus prep time. These two factors are one of the reasons why influencers love live streaming so much. All you need is a stable internet connection and a quality smartphone to stream videos live. After the live stream ends, you can save the recording and reuse it as a video for your marketing campaign.

              Conclusion

              Live video is a powerful medium that can be used in any influencer marketing strategy. Adding influencers to the mix makes your posts more impactful. By including authentic names and faces in your live videos, you can reach your audience in the most relatable way.

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                Influencer Marketing

                8 Tips to Devise a Successful Influencer Marketing Campaign

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                There is a famous quote by marketing Guru, Philip Kotler, “It is no longer enough to satisfy your customers. You must delight them.” And, influencers have mastered the art of doing so.As per stats, 80% of customers have made a purchase after seeing an influencer recommendation, which has propelled businesses…

                There is a famous quote by marketing Guru, Philip Kotler, “It is no longer enough to satisfy your customers. You must delight them.” And, influencers have mastered the art of doing so.As per stats, 80% of customers have made a purchase after seeing an influencer recommendation, which has propelled businesses to partner with influencers to upscale their marketing campaigns and experience significant growth. 

                What is Influencer Marketing? 

                Influencer Marketing is a practice that leverages the clout of people who have established a successful personal brand for themselves, predominantly on social media platforms. They are looked up to by their community and have a loyal follower base. Influencers have the ability to direct their follower's attention towards a particular brand and drive their purchase decision in a subtle manner. Their target audience both relates to them and aspires to be like them. There are numerous benefits of running an influencer marketing campaign, such as: 
                • Influencer marketing exposes your brand to a wide set of audience.
                • It ensures accurate framing of your brand’s perception. 
                • Influencer marketing yields a higher conversion rate.
                • Influencer collaborations offer long-term benefits by generating brand credibility and trust.

                8 Tips to devise a Successful Influencer Marketing Campaign

                Influencer Marketing is an amazing technique that aims to enhance your brand’s name in a creative manner, therefore demands diligent planning and smart implementation.  Set your KPIs Just like goals guide your campaign planning and implementation, KPIs guide your campaign analysis. Different influencer marketing campaigns may have different KPIs. For example, the dominant KPI for a campaign with affiliate links and discount coupons would be sales conversion but the dominant KPI for a campaign with a major message to spread might be clicks and impressions.  Specify your campaign goals Your campaign goals are a guiding light to your influencer marketing strategy. Prior to reaching out to an influencer, you must have an ultimate goal you wish to achieve through the collaboration, the message you plan to share, and the brand perception you wish to create. This would not only provide clarity to the influencer while creating content but would also shed light on the best possible ways to run your campaign.  Define your campaign budget Influencer Marketing is just one marketing technique under the wide roof of campaigns brands craft for their digital marketing. Therefore, a set budget must be defined in the initial stages after examining the influencer industry benchmarks. This would assist in staying away from unhealthy negotiations and would provide a structure with optimal utilization of monetary resources. Identify your target audience To identify your target audience, you must start by observing how your customers engage in the social media space and post that, create a customer persona with both behavioural and demographic elements specified. This would assist you in understanding your audience through the lens of influencers as the social media space is highly ruled by quality content creators. Choose the right influencers The influencers you choose would represent your business. They would be the face of your brand, even after your campaign ends because, content that goes online, always stays. Therefore, it is key to ensure that you choose an influencer that aligns with your brand’s values and has a follower base that you recognize as your target audience. Mass appeal is an added advantage with influencers but you still should choose one that is perceived as the industry expert of your niche.  Build your campaign brief You must prepare a campaign brief prior to pitching an influencer. Every influencer marketing campaign must have an exclusive brief containing the basic details about the campaign, such as the content expectation, main message, your brand’s perception, timeline of the campaign, etc. This gives the influencers an idea of how to create content that best caters to your brand image and when and how to deliver it. Select the best-suited campaign There are an array of campaigns that you can run depending on your ultimate goal, your target audience and the type of influencer you are deciding on working with. For example, macro influencers can be collaborated with for sponsored campaigns, or co-creation of products, and micro and nano influencers can be a part of giveaways, contests and even product reviews.  Tailor your campaign to the platform Lastly, it is imperative to tailor your campaign depending on the platform you are choosing to publish at. There is no “one size fits all” in the digital space. Almost every business is collaborating with an array of influencers to reach their target audience, but the ones that cater to the audience keeping in mind what they seek are the ones that are able to grab and retain attention. Also, Read Influencer Marketing Trends for 2023.

                Conclusion

                Influencers are like relatable celebrities in the social media space. People see them as their peers and not as brands. Therefore, they have a better connection with the audience, which is indeed loyal to them. Businesses have recognized the strong connection influencers have with their followers and are leveraging that for expansion and growth. If you are also looking for a way to reach out to your target audience and appeal to them in a subtle and aesthetic manner, then Influencer Marketing is the next best tool in your digital marketing toolkit. #ARM Worldwide identifies as a dedicated influencer marketing agency. We can help you build a strong influencer marketing strategy and improve your brand presence significantly.

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                  Content MarketingInfluencer MarketingSocial Media Marketing

                  How Videos Are Changing Digital Marketing in 2022?

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                  As the number of digital video viewers is expected to reach 3.48 billion in 2023, marketers embrace video content as a reliable promotional tool. It is critical in today’s oversaturated, competitive, and ever-evolving marketing environment to have a diverse video content strategy in place. For your video content to thrive,…

                  As the number of digital video viewers is expected to reach 3.48 billion in 2023, marketers embrace video content as a reliable promotional tool. It is critical in today’s oversaturated, competitive, and ever-evolving marketing environment to have a diverse video content strategy in place. For your video content to thrive, you must learn to take calculated risks. Read on to gain insights into the future of video marketing and actionable practices to guide you on how to get started:

                  Rise of Video

                  Videos are not only engaging and visually appealing, but they also allow you to communicate your brand message in a more personal and memorable way. Video-first marketing plays a significant role in interactions as the customer goes through a journey from the consideration to the ‘sold out’ stage, convinced that yours is the product/service they need.

                  86% of marketers use video as a digital marketing tool. The majority (78%) say videos have directly helped them increase sales, while 86% also say that videos increased website traffic. A reason why video marketing is favoured as a marketing tool is due to its potential to explain everything in a format preferred by the audience — visually. Therefore, tutorial videos are especially popular among end-users.

                  Video Equals Value

                  Besides helping your website rank on relevant SERPs, videos make your snippet (or the actual result listing content) more eye-catching, meaning searchers will likely see it before seeing other results on the page. Video aids in lowering bounce rates. People spend over twice as long on a webpage with video than without. Its usefulness and engaging nature correlate with more time spent on your page.

                  Compelling marketing videos present your products in a conversational form, creating a sense of human approach, which is why 57% of consumers say that videos give them the confidence to purchase online. In addition, 92% of mobile consumers share videos on their social network, making it the most preferred digital format with the highest CTR. This gives a chance to spread brand awareness to a large crowd in less time.

                  Master Storytelling 

                  Influential storytelling videos guide viewers through relatable narrative-based visual content that gets to the heart of their pain points, kindles an emotional connection and suggests a satisfying solution. When creating videos, start with a vision of the feeling you want your audience to walk away with and how your story will create the emotional undertone that will make viewers want to follow the CTA.

                  A content calendar helps keep track of reels/shorts you need to create and distribute over the year. You can repurpose these video ideas to communicate to your audience by addressing their pain points. Video case studies are a powerful marketing tool as they prove to prospects that your business has something valuable to offer. This factor is crucial in nurturing leads and converting them into buyers.

                  Strategies to Ace Video

                  Your video marketing strategy is every bit as essential as execution. You can use video to boost qualified leads in your sales pipeline and match ROI. The trick to making your videos count is to build purposefully. The most effective digital marketing strategy to captivate a loyal and involved audience is to impact them where it counts. It never hurts to begin creating that intimate bond and devotion to your brand as soon as possible.

                  Companies with consistent branding are more successful than those without. Your videos should link to your website or a landing page, with explicit, on-brand creatives and unified messaging across each channel. A/B testing video campaigns should help you figure out what elements are working out and what isn’t. Remember to test and test again to determine the optimal content and timing of your video campaigns.

                  Opportunities with Video

                  The world of internet marketing has been dominated by video marketing trends. As a result, marketers can utilise a wide range of videos to build their brand presence. 

                  • Facebook Live: It offers consumers an unfiltered, raw look at the content that a company wishes to promote. Additionally, viewers can remark and respond to the video on Facebook Live in real-time.
                  • Interview-style Video: By conducting brief, professional interviews with the appropriate workers, you may provide your customers with a behind-the-scenes glimpse at the essence of your company.
                  • Informative Video with Animation: It includes crucial statistics about a company while showing trendy photographs or brief video clips with amusing graphics and humorous transitions.

                  Go Pro with Video

                  Without diving too deep into theory, the best way to define the purpose of your video marketing is to determine its standing in the marketing funnel. A data-led approach will help you iterate swiftly, double down on what's working, and steer away from what isn't. Whether organic or paid digital marketing services, the opportunities are endless if you take the right approach. Video is a powerful platform giving you a tremendous opportunity to impact your audience and drive business results.

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                    Influencer Marketing

                    Top UI/UX Trends You Don’t Want To Miss In 2022

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                    Businesses must maintain their applications updated with the newest technological breakthroughs in order to make them more engaging and consumable. Staying relevant and updated on the latest trends is essential for survival. Businesses need to pick a UI/UX strategy that resonates with their brand, is user-friendly and intuitive. The design…

                    Businesses must maintain their applications updated with the newest technological breakthroughs in order to make them more engaging and consumable. Staying relevant and updated on the latest trends is essential for survival. Businesses need to pick a UI/UX strategy that resonates with their brand, is user-friendly and intuitive. The design trends are developed based on technological advancements each year, and you need to be on your toes, discovering and optimising on these latest trends. Let's dive into some of the top UI/UX trends for 2022 that will force constant progress, self-learning, and differentiation of products: 

                    Hello ScrollyTelling

                    Scrollytelling transforms a long-form story into an interactive experience. It is a completely new, innovative way of visualising a story or info flow and grabbing the viewers' attention. Take Google, for instance; they do an amazing job in storytelling and engaging users to stick around till the very last word. The content is much easier to consume as users feel like active participants in the event.  The entire narrative of web designing is thought out in advance and built in the most entertaining way possible, so it is easier for users to retain information and connect with the website. Scrollytelling is a multimedia experience, stimulating deeper reflection and highlighting what can't be articulated by words alone. It's a very realistic content consumption experience that stems directly from how users interact with computers. 

                    Contactless Search: Voice User Interface

                    The trend toward VUI has been revving as processors get more miniature, and more Internet of Things (IoT) devices come online. Even the most resistant users agree that technical innovations don't bite, and one can even say that they make life easier. Utilising VUI alongside the traditional GUI could facilitate a less cluttered and more tailored experience focusing on inspiring the users, while more specific searches could be accomplished vocally. VUI execution in mobile app development will likely be among the most notable UI/UX design trends in 2022. The immediacy and versatility of voice form link the user's desire to the device's response. To reap the benefits of VUI, marketers must begin by composing detailed personas, work on potential limitations of particular devices, and make the best use of all action triggers. In addition, VUIs help companies increase customer engagement on apps with an emotional component (like exercise or productivity), providing a hands-free interactive experience like cooking, driving apps, smart home devices, etc.

                    Configuring Mega-Footers

                    Having an extended version of your header in the footer section can prove to be critical in bringing in multiple customer engagement points. They help with conversion rates by acting as a safety net at the very end of your website and provide customers with a second opportunity to interact with your website. In addition, Mega-Footers ensure easier website navigation by being a flavourful extension of your header. This helps with the overall website and E-commerce experience. Well-optimised Mega-Footers with high-ranking keywords and call-to-action buttons promote customer interaction by prompting them to react and gain valuable information. As a result, Mega-Footers function brilliantly to enhance a brand's image and act as a 'not-so-subtle' reminder to reinforce brand value. This reduces bounce rates and helps with lead generation.

                    Brutalism vs Minimalism

                    Brutalism and minimalism are web design languages that can evoke many emotions in customers, thereby triggering them to act on the CTA buttons. It promotes curiosity and improves engagement rates. By not focussing much on aesthetics but more on ruggedness and simplicity, these websites have a very straightforward and simplistic design that avoids unnecessary confusion. These design formats primarily focus on all the major elements of a website and therefore draw a lot of attention by highlighting the fundamentals with a minimal approach. For instance, let us consider Google's material design, which promoted the concept of flat designing. While the design remains sleek and minimal, the depth of experience is enhanced with movements and shadow effects.

                    Inclusive Design For All

                    Inclusivity extends to gender neutrality, culture, race, ability, and accessibility. A website should be put together in a way that anyone can get access to the content, and people also see others who they can relate to on the screen. The inclusive design shall aim to accommodate diverse experiences of users in how they interact with the world, both in the final product and in the design process itself, resulting in a universal design that all can enjoy.  The inclusive design employs coding best practices, so deciding to build an accessible site will naturally result in a decline in maintenance costs for your company and better overall usability. In addition, integrating inclusivity can act as one of the parameters to test and look into all stages of the product development, from UX prototyping to user interviews and usability testing.

                    SPECIAL: Into the Metaverse

                    When Facebook turned to Meta and presented a vision of their future – things would turn into a serious trend. The curtain-raiser of Metaverse design is a development that will forever change our association with technology and how we think about design. We are at the brink of the Metaverse, and designers are racing to design experiences using VR, AR, and now Extended Reality (ER) that combines existing technology to give birth to an entirely new UX. To introduce an entirely new UX, Metaverse will combine common ingredients of games such as UGC, a persistent shared world, and unique digital identities to elevate the experience into something new. Brands need to build fully immersive, 3D virtual spaces from scratch. There are opportunities for brands to create virtual venues, worlds, and spaces to host events and experiences in the Metaverse.

                    Final Thoughts: What to Expect

                    Taking a deeper look into the world around us, as well as up-and-coming technological advancements, can give you a more accurate picture of what's to come in the future of UI/UX design. To effectively design solutions for modern-day problems, businesses need to have an in-depth understanding of the challenges and types of environments users encounter each day. Focusing on these genuine, industry-led insightful trends that encompass larger fields like work culture, developments in UI/UX practices, and big technological breakthroughs can give you the push needed to become an empathic, modern, and cutting-edge brand. Related Article :- Top 5 UI/ UX Trends 2018

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