‘Sales’ – the term that rings in the mind of business leaders and management professionals during the festive season in India. It is a multi-faceted street – brands come up with lucrative promotions, e-commerce platforms launch extravagant sales, and even banks offer purchase benefits to card-holders. All these combining factors lead to an increase in

The ongoing festive period is in full swing with brands planning to make the most out of the increased purchasing capabilities of customers, who in turn, are targeting the lucrative promotions and discounts available. However, it’s a different ballgame this year. The transformation in the sphere of e-commerce we’ve seen since March 2020 has been

With the festive period nearly here, brands must be eagerly anticipating the upcoming rush. E-Commerce is fundamentally indispensable now, with it being the preferred mode of business for most users. Embracing digital transformation and technology during the Diwali festive season, and making the most of them will be key to drive all business goals and