Tag: SEO trends for 2023

Search Engine Optimization (SEO)

5 SEO Trends that Companies Need to Adapt for Optimisation

By Team #ARM Worldwide
December 15, 2023

As we stand on the cusp of 2024, Search Engine Optimisation (SEO) is undergoing a dynamic transformation. The convergence of artificial intelligence (AI), user-centric approaches, and technical advancements is redefining the very essence of SEO. And as stated by the CMO survey, 74% of companies are investing in SEO, it becomes imperative for businesses to understand the imminent trends in order to capitalise on its results. So, let's take a stroll through these trends that are gearing up to define the future of SEO, offering businesses a handy map to navigate the shift.

1. Conversational SEO with SGE

Did you know that the artificial intelligence market is projected to skyrocket from nearly 100 billion U.S. dollars to almost two trillion U.S. dollars by 2030? Given Google's position as the predominant search engine, the introduction of its Search Generative Experience (SGE) is poised to be a transformative force in the upcoming years, fundamentally shaping user search behaviour, and consequently, SEO strategies. Unlike traditional chatbots, SGE transforms Google into a conversational assistant, providing clear answers and relevant visuals at the top of search engine results pages (SERPs). As SGE becomes increasingly ingrained in the search ecosystem, businesses are compelled to recalibrate their approach to SEO, involving more than technical adjustments; it demands a shift in content optimisation strategies. Businesses must tailor their content to resonate with this approach. This means optimising for a more colloquial language, offering assistance in a tone that aligns with the typical language and queries of ordinary users.

2. Rise of E-EAT and Helpful Content

Google's EAT (Expertise, Authoritativeness, Trustworthiness) model has undergone a significant shift with the incorporation of a pivotal element: Experience, introduced in December 2022. This "E" places a spotlight on the real-world knowledge and firsthand experience of content creators, elevating the significance of information quality within content. Alongside this update, Google has sharpened its focus on helpful content, implementing algorithmic changes designed to reward websites that provide informative and valuable content to users. The criteria for measuring content "helpfulness" now extend beyond traditional metrics, encompassing factors such as accuracy, readability, social sharing, user engagement, and the expertise and authority of the content creator. Termed the H/C4 update, Google's recent algorithmic shift, coupled with the integration of Experience into the EAT model, reflects the search engine's commitment to providing users with the most useful and relevant content. This evolution marks a significant departure from traditional SEO practices, necessitating a strategic pivot for marketers and SEO practitioners. No longer solely focused on optimising content with high-traffic keywords, the emphasis now lies in creating content that genuinely meets the needs of the target audience and delivers tangible value. Further, beyond delivering information, content should also prioritise problem-solving. Marketers can adapt to it by enhancing credibility by citing authoritative sources, having experts as authors, and incorporating reviews and testimonials. This approach aligns with Google's evolving content evaluation standards.

3. Multimedia Content Dominance

In 2024, Search Engine Results Pages (SERPs) will be undergoing a visual revolution, with multimedia content taking centre stage. YouTube and video content are becoming focal points of SEO strategy as Google's understanding of search intent evolves. Businesses must proactively respond by crafting engaging multimedia content - from informative blogs to short videos snippets - to align with shifting user preferences. A staggering statistic emphasises the urgency of this shift stating that by the end of 2024, 80% of global internet traffic is projected to be driven by video content. SEO experts can seamlessly navigate this multimedia-dominance by prioritising video content within strategies, optimising for visual search, leveraging diverse platforms like YouTube and Reels, engaging audiences through infographics, and ensuring mobile optimisation. Embracing this visual shift isn't just about meeting current expectations but future-proofing online presence in a digitally evolving landscape, ensuring businesses stay relevant and captivating in the eyes of their audience.

4. Rise of Zero-Click Searches

Online searches are changing, with a rise in zero-click searches where users get answers directly on the search page. In fact, 57% of mobile and a quarter of desktop searches don't lead to any clicks, as per the SEMRush Zero-Clicks Study. This shift towards zero-click searches is driven by Google's enhanced SERP features, including knowledge panels, local packs, and direct conversion tools efficiently fulfilling user intent by providing concise and precise answers directly on the SERP. To counter the impact of zero-click searches, businesses must prioritise securing featured snippets, also known as "position zero." Although not a direct traffic booster, it enhances visibility, increasing the likelihood of attracting clicks and fostering brand recognition. Optimising content for featured snippets through FAQs, using question words, natural structuring, imagery, and schema markup are some effective strategies to navigate through. Further embrace the snippet as an opportunity for concise, valuable information, enhance the user experience, and foster future interactions with your brand.

5. Evolving Core Web Vitals: Interaction to Next Paint (INP)

In May 2023, Google announced a pivotal change in its Core Web Vitals metrics, signalling a shift from First Input Delay (FID) to the upcoming Interaction to Next Paint (INP). As these metrics directly influence Google's ranking algorithm, businesses must proactively adjust their SEO strategies to stay in sync with these updates. FID, the current benchmark, gauges user interaction, with a "Good" score under 100 milliseconds. The imminent INP metric, set to be an official Core Web Vital in March 2024, refines the evaluation by considering "processing time" and "presentation delay." It essentially measures the time between a user's interaction and the subsequent visual change on the page. A "Good" INP score is under 200 milliseconds, while over 500 milliseconds is deemed "Poor." To seamlessly adapt to this change, businesses should prioritise optimising their websites for improved interactivity and responsiveness. This involves streamlining processing times and minimising presentation delays to ensure a smooth user experience. Prioritising elements that contribute to a favourable INP score not only aligns with Google's evolving standards but also enhances overall user satisfaction. Focusing on quick-loading, visually responsive web pages not only contributes to positive user experiences but also positively impacts SEO rankings.

Parting Words

As user search habits evolve and SEO investments skyrocket, grasping these trends serves as a guiding map through the digital journey. It's not merely about meeting today's needs; it's anticipating the shifts that shape the future of SEO. Success hinges on harmonising technology with user-centric approaches, unlocking visibility potential in the ever-changing online terrain.

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E-commerce Marketing

Unlocking the Potential Social Commerce Trends in 2023

The market size of social commerce is likely to increase by 31.6% in the upcoming years, allowing businesses to rule. As the craze for social media continues to grow, more businesses are utilising this unique marketing tactic to increase their reach and sales. Let’s get the scoop on top social…

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Utilising Visual Commerce

Visual commerce is a method where businesses use AR and visual content to draw in, engage and persuade potential customers. By leveraging technology, it elevates the standard product visuals that customers anticipate when visiting an online store. With mobile commerce and incorporated solutions for advertising, supporting online consumers, and selling goods and services, visual commerce is transforming into the marketplace of the future. With the ever-evolving AR and VR, you can establish a personal connection with customers as soon as they visit your digital storefront, allowing you to benefit from rising online traffic. Visual commerce equips you with the tech needed to shorten your sales cycle. With real-time dynamic pricing, it provides clients with a stroll through every aspect of your product at their own speed.

Embracing Descriptive Live Streaming

One of the top trends in social commerce is live streaming in Ecommerce boosts a brand's appeal and uniqueness while driving more web traffic. Thus live streaming has become a must for businesses. Live streaming is engaging and keeps viewers watching for longer. Additionally, it enlarges customer decision pathways from awareness to acquisition. Live streaming blends audience engagement through a chat feature or reaction buttons with instant product purchases. Live streaming improves brand recognition among current customers and draws in new ones, particularly teenagers drawn to cutting-edge shopping experiences and formats.

Collaborating with Micro Influencers

Collaborating with micro-influencers is one of the best social commerce strategies, as it helps in boosting the reach of your business. This isn’t a new trend but will remain relevant in the upcoming years. Micro-influencers are more effective at geo-targeting due to their tight-knit followings. They are able to start more personal discussions with their target audiences, giving authenticity to your brand. At a fraction of the expense of a mega-influencer marketing campaign, engaging a sizable number of micro-influencers will produce exceptional outcomes. For tasks like product reviews, unboxings, demos, and photos, many firms rely on micro-influencers. The niche content that micro-influencers offer is one of their notable advantages. They build highly targeted communities around the interests they pursue, which increases engagement for your brand.

Selling with AI Chatbots

Ecommerce has evolved due to AI technologies. It has an impact on every aspect of building an Ecommerce brand, including payments, security, logistics, buying, inventory control, and fulfilment. Big data is transformed into real-time analytics via AI. Real-time business intelligence can be used by merchants to understand their consumer base, analyse the volume of traffic, transactions, and other data required to streamline an Ecommerce site. Chatbots have been one of the best uses of AI technology. To assist the consumers in finding the appropriate information, companies can automate the most frequent queries and responses. Voice commerce is the way of the future growth of social commerce since it enhances the shopping experience by making recommendations based on the customer's preferences.

Offering Customised Experiences

Personalised digital interactions increase brand loyalty, improve customer happiness, and help customers remember your company across all channels. When shopping online, customers anticipate a frictionless process. Therefore, with personalisation most organisations prioritise delivering services that align with customer preferences. Providing customers with specialised solutions can give you a competitive edge. Personal chat help, live agent calls, and email assistance are few specialised customer-centric techniques. Software with an open BI platform can be used to give customised omnichannel purchase patterns as well as cross-sell recommendations through their try-on feature.

Final Thoughts

As we look towards the future of social commerce trends for 2023, it is becoming increasingly clear that technology and advancements in AI will play a major role in shaping and driving the trends. We can expect personalisation to be the foundation for social media platforms and augmented reality and virtual reality to become increasingly integrated into the user experience. We will also see an increase in the amount of data that social media companies will be able to use to further customise and shape a user's experience. Finally, new and emerging technology such as voice commerce will also become more commonplace, allowing for an even faster and smoother experience.

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Search Engine Optimization (SEO)

Get Ahead of the Curve with Top 5 SEO Trends in 2023

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Since Search Engine Optimisation (SEO) is a constantly evolving field, people attempting to gain backlinks for their companies must stay up with the most recent trends in order to adapt their marketing strategies. If you own a firm, it is crucial to concentrate your SEO efforts on directing customers toward the marketing funnel. So let's get started and leverage the SEO trends for 2023:

Optimising Mobile-friendly Websites

Mobile friendly websites have been a major component of B2C marketing strategies for a while, and the trend shows no signs of abating. In addition, it is also being used by the B2B sector. When you employ mobile SEO, users will have a good experience on your site since it looks appealing on all devices, regardless of screen size. The use of mobile devices has increased dramatically in recent years. In fact, a poor mobile website experience makes 52% of users less likely to interact with your business again. Utilising Google's AMP (Accelerated Mobile Pages) technique is among the greatest strategies to improve your mobile website. It can be applied to the development of websites, emails, and advertisements.

Answering PAA Queries

In addition to making proactive suggestions for queries linked to the user's initial search, ‘People Also Ask’ offers succinct responses along with a link to the webpage where the solution was found. Google is utilising the PAA boxes to hone the search query. As a result, your website can now be found for search phrases that were previously too broad to target on the first page of the SERP. Regardless of the industry you are in, the PAA SEO technique will still be applicable to you. Only industry-specific research and analysis can offer you a general picture of your PAA optimisation efforts. Nearly half of all search results include PAA boxes, and their prevalence and use are both increasing quickly as big brands automatically gain the ability to influence the outcome.

Utilising Various Forms of Content

SEO trends and techniques have the power to increase the ranking of websites utilising different forms of content such as video marketing, voice search and the most prominent - long form content. Videos are the most efficient approach to communicate crucial information and your point of view. Google is also working on a method for assisting searchers in finding the data they need by using movies. Voice Search enhances both the user experience and rankings on SERPs. As AI continues to advance, these will become more effective as voice search agents. Long form content should constantly aim to add value, introduce new features, define complex ideas, and eventually simplify people's lives.

Powering AI Content

Utilising Artificial Intelligence (AI) with SEO entails incorporating it into routine marketing strategies. On the basis of current facts, statistics, and observations, it is known to produce automated decisions. The value of AI in marketing is expected to reach $107,5 billion globally in 2028, and combining SEO & Content with AI can boost your company's marketability and profitability By leveraging GPT-3 to present insightful summaries of consumer feedback, businesses can better understand their customers. Significant optimisation opportunities are being created by the transition toward AI in SEO. Thus, leverage the link equity of mature material to assist newer pages in ranking more quickly.

Trusting Boring Ol’ SEO

Although Google makes algorithm modifications and search engine technology advances, the fundamentals of SEO have not changed. The fundamentals still hold true for 2023 SEO success. High-quality content should be written on topics that are pertinent to your audience and should be accurate, current, original, and in-depth. To help Google better comprehend the information on your pages, optimise your meta titles, meta descriptions, header tags, images, and body text. Focus on acquiring high-quality backlinks from other websites by using content marketing, guest blogging, and public relations.

Final Thoughts

Although it's impossible to predict the exact nature of the future, the latest SEO trends for 2023 appear to favour a more technological and user-friendly approach. Businesses must concentrate on improving user experience and ensuring that their website is responsive and mobile-friendly. They must also be aware of voice search and ensure that their material is voice search-friendly. With video marketing and picture search on the rise, you may need to include them in your future marketing initiatives if you want to remain current. Companies may stay ahead of the curve and guarantee that their website has a good search engine rating by keeping these elements in mind.

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