Search Engine optimisation has always been the backbone of better ranking websites and ultimately better ROI for the business or the services offered. A study shows that up to 70% and 80% of people surfing the internet ignore paid advertisements. Therefore, optimising the organic ranking efforts is the foremost requirement. The number of people running

Organic Marketing or Search Engine Optimisation has always been an important and integral part of digital marketing efforts for any brand, product or company. Especially, when it comes to traffic maximization in the long term, SERP rankings and understanding the user behaviour, SEO has been the go-to strategy for marketers. But lately, companies and marketers

Digital marketing. What does these couple of words mean? Are they just some new fancy buzzwords or do they really mean something that’s important? Digital marketing made simple – this is a term that can be used for any form of marketing products or services that make use of electronic devices. And it’s been around

It is a Friday and we are back with yet another Digital Roundup irrespective of the absolute scorching Delhi heat. Yes, the summers have barely hit the full throttle, but it is no coincidence that every second discussion has something to do with the rising mercury. But keeping all of that aside, let’s get to the agenda

Our first year of operation as #ARM Worldwide with collective independent experience of over 40 man-years was put in to write Digital Marketing trends for 2014. This year, we thought of going beyond and talking about must implement a strategic direction – which translates to predictions with a specific direction. As one of the leading digital

In the mad rush of IFA and anticipation of the massive upcoming Apple announcement on September 9th, this week has been all about showcasing new gadgets and newer technologies. If you are into the world of sports, this was a fascinating week with India finally putting their demons of England behind with a sweet victory

July has been a month of celebrations at #ARM Worldwide. Not only did we have our first excursion and offsite meeting, it was a month of reflections and refueling our engines with determination to outperform our best in the year gone by. We hosted a mini World Cup predictor League in the office too in