BlogTechnology

5 Android Games you must Checkout this Week

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With the launch of the sixth iteration of the Apple iPhone, all the attention once again shifted to the mobile industry and its broad capabilities in giving us that one perfect gadget to use everywhere. Not only has our need and desire to stay in touch increased multifold, but we…

With the launch of the sixth iteration of the Apple iPhone, all the attention once again shifted to the mobile industry and its broad capabilities in giving us that one perfect gadget to use everywhere. Not only has our need and desire to stay in touch increased multifold, but we have come to expect so much more from our modern day smartphones given the raw power punch they pack. Today, you don’t buy a phone just for it’s looks. You select a device for it’s features. Walk into any mobile store and you can hear people’s conversation and their queries, "What’s the RAM capacity? What’s the speed of the processor? Which processor is being used?" and so forth. But alas, our section is not about the world of mobile devices but gaming. So, without further ado , in order celebrate the launch of various flagship mobile devices such as the Android One Series, Galaxy Note 4 in the past week, here’s our list of the best games you need to try to put your beast of a device to a test! We will try and give an assorted choice and keep one game per genre in our listings.

Injustice: Gods Among Us

Injustice If you are reading this segment, we're pretty sure you are a gamer just like us. The description of this title says it all. An epic roster of DC heroes and villains get ready for battle. This game was made for awesomeness. Hours and hours spent on selecting your hero (or villain to compliment your dark side) and fighting your way through to a cinematic and well thought out story line. You can also compete with players across the world in a neat multiplayer segment.

GYRO

We have to be honest with this one. We discovered this old school game a few weeks back and just haven’t been able to stay off it! Yes, it’s that addictive. If you are one from the lot who loves flat designs and pleasing aesthetics, this one is for you. A simplistic arcade puzzle game that won’t take much of your storage space but we can’t be certain about the time. One of the team members spent 3 hours on the trot playing it, yes in the office hours. Try to beat the high scorers around the world as you rotate a multi colored wheel whilst making sure that the colored balls flying onto the screen land in the matching part of the wheel.

Threes! & 2048

2048 Perhaps the most engaging, challenging and methodical games around, no we will not mention Swing Copters, cause its just an impossible game. If you own a smartphone, chances are you already have these games installed or have heard about them. The task is to club similar numbers together to get larger sums till you have solved it all. Each swipe moves the entire screen which makes it all the more challenging and fun. (We weren’t able to complete even one round. Not Proud!)

Asphalt (series)

Asphalt Ready to drive through the town in your sparking new ride and color the town red? This arcade style racing title is just for you. Ever defining the genre of racing games on smart devices, the Asphalt series impressed us once again with its 8th edition. If you’re looking for an intense driving experience and have a knack for destruction, this title is for you. (And for us!)

Ingress

The one game that encourages you to go out and discover new places as you look for and tap the sources of mysterious energy that threatens to destroy the world as we know it! Acquire objects deploy and aid in your quests, acquire territories and ally with other players. Who knows, you just might bump into an old friend as you take this quest! We know we have missed out on a lot, we’ve tried to cover one game from each genre to give you the best value for your time. Have any games you play that we have missed out on? Leave the names here and we’ll love to check ‘em out! And yes, next week we will be back with a new set of games for you to check out.

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    BlogSearch Engine Optimization (SEO)

    Six Important SEO Trends that will Matter Most in 2022

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    Search Engine Optimization has always been the backbone of better ranking websites and ultimately better ROI for the business or the services offered. A study shows that up to 70% and 80% of people surfing the internet ignore paid advertisements. Therefore, optimizing the organic ranking efforts is the foremost requirement.…

    Search Engine Optimization has always been the backbone of better ranking websites and ultimately better ROI for the business or the services offered. A study shows that up to 70% and 80% of people surfing the internet ignore paid advertisements. Therefore, optimizing the organic ranking efforts is the foremost requirement. Unfortunately, the number of people running in this rat race makes it more difficult. How so? 60% of the clicks go to the top three websites only. All the SEO practices go in vain if the user is not able to reach the site.  While an in-house SEO professional can do a decent job, it might not help the website reach the position that will start driving in business. Therefore, it is essential to have professional SEO services in place that can comply with the present-day trends. As a website owner, this should not be a matter of surprise that Google, the most used search engine, changes its ranking algorithm about hundreds of times in a year. However, here are a few SEO trends that are definite to fetch you considerable traction for your website.

    1. User Intent Optimisation:

    Web searches have now become very specific as the reader demands fresh content that can be understood easily. On the other hand, an SEO strategy that promotes the stuffing of popular keywords is now declared a faulty practice and shall not be promoted. It is important to realize that the website visitor is the primary focus, and the link will be shared or upvoted by them only if the viewer finds content that is relevant. The 2022 evaluation matrix measures the acceptance and ultimately the ranking of the webpage by the number of website visitors finding relevance to their search queries.

    2. Structured Data Markup Is Key:

    Artificial Intelligence is backing the search queries in Google. To comply with the changing trends, structured data has become important as well. AI ultimately is a technology and will scan through the content systematically. Therefore, it requires fast processing of content and their relatability to each other. Contextual relationships between search behaviours and topics listed on the website shall be supported by structured markup. In the coming year, one must start testing and implementing this methodology. Using structured markup, the website owner will be able to give search engines signals to understand this supportive content structure.

    3. Page speed:

    Page speed is one of the significant factors that influence better SEO rankings. This is because a page that is complex will not take a higher loading time. Increased time to deliver information to the reader or the consumer will increase the chances of drop-offs. Therefore, when the search engine crawls for a webpage, the loading speed is also taken into account. Simpler pages with well-structured modules work well in such cases. Core Web Vitals - Core Web Vitals are used to measure the user experience. Google announced three metrics: Loading, Interactivity, and Visual Stability. All three are aligned with one thing which is Page Speed. Read more in details about Core Web Vitals.

    4. Increase Expertise, Authority, Trustworthiness:

    It is important to back the information on the website with credible data and cite the references. It is essential for a business to have subject matter experts writing what they wish to offer – for relatability and clear communication. Search engines like Google and Bing are looking to alter their algorithms so as to power results that can be trusted. This is done to ensure that the information reaching the user is from a trusted source and cannot be proved faulty. The future SEO trends will also focus on how contextual the data is. It is essential that however correct the data might be, it shall be in sync with what the user has demanded.

    5. Microformats and Schema:

    Microformats are HTML snippets that store information about a website. It works on the idea of relevant and worthy information. The more the information search engine has about the website, the more accurately it can rank it. Typically, the search engines These microformats often make the web content appealing to the consumer. Therefore, a more significant number of audience that comes across this is bound to click. Increased number of clicks will mean improved ROI and enhanced SEO signals to search engines. However, it does not hold relevance to all the websites. Voice search - Users use voice search when they look for specific answers,and these users should be taken more into consideration as they are more likely to convert.  Read More - How Voice Search Will Change The Future Of SEO Featured snippets - Snippets are useful for websites as well as for the users. The content in the snippet can’t be selected, as google algorithm bots do the job.

    6. Watch Machine Learning:

    Google’s main focus is on the user. All efforts have been dedicated to improving the relevance of content searched for. Google’s algorithm, RankBrain, was introduced to interpret the content and show users pages with not only the words they initially looked for but which contained information related to the query. You need to adopt ML to develop unique content for SEO, beginning with a set of data based on specific variables. Machine learning in addition to analysis and reporting, and its implementation, is imperative. SEO is always evolving. To get more focus on your website, you need to know the right trends for success to get your rank on page one of the SERP. You must also be aware of the trends below to stay ahead of your competitors!
    1. Google’s BERT -  Machine Learning and Natural Language is used by Google’s BERT to understand searches and what the users are looking for.
    2. Artificial intelligence - Artificial Intelligence is one of the most upcoming trends as google lets AI provide searchers with answers they are looking for. It is also much more efficient in terms of the algorithms.
    3. Keyword research - To drive sales and traffic for your website, investing time in keyword research to find keywords is important.
    4. Original content - Content plays a major role in ranking and SEO. Having authentic content is much more important than branding.
    5. Video marketing - Video marketing is growing day by day, all you need to do is optimize your video and set the right keywords so it reaches the right audience.
    6. Influencer SEO - Influencers help in gaining an audience and can play a major role in building your brand. Choose an influencer according to your target audience.
    7. EAT & branded SEO - When it comes to ranking, google looks out for unique and quality content. EAT expands to Expertise, Authoritativeness and trustworthiness. Improving your EAT will automatically get you the rankings.

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      BlogSocial Media Marketing | Content Marketing

      Top Six Social Media Trends that will define 2019

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      Social media is evolving constantly and so are the opportunities for brands to grow. How can we make the most of what follows in 2019? These 6 trends will help you understand it better. As a marketer / business leader we all have a strategy for our brands on social…

      Social media is evolving constantly and so are the opportunities for brands to grow. How can we make the most of what follows in 2019? These 6 trends will help you understand it better. As a marketer / business leader we all have a strategy for our brands on social media. But, with the continued change in trends it becomes more challenging to stick to our story. Gone are the days when at one point “like” was the only emotion with which we could express and 140 characters didn’t seem enough to explain what’s on our mind, Twitter and Facebook bent their ways and opened a Pandora’s box. With changing times, social media marketers have upgraded themselves to pensive strategies that marry new trends and business growth, it is perhaps why sustenance has been fruitful. As the end of 2018 is in sight, here is how marketers can stay ahead of time and get their marketing tools in place as they prepare for an eventful 2019. 1. Creating contextual empathetic moments The past decade has been big on realizations and deep diving into creating content that enhances user experiences; noticing the trend across social media the user attention span or daily sessions online have gone down tremendously however, active users across platforms have been increasing year by year. The challenge that lies ahead of marketers / content creators is to engage the user within fragmented interactions and instantaneous responses. The micro moments do not limit to the period between consuming and engaging with content but also are big on shift of intent. Each time our users pick up their mobile phones and browse their preferred platform they anticipate quick delivery. It is these intent-rich moments when decisions are made and preferences shaped. The convergence of sales and ORM here will be of key importance and will bridge the gap between expectations and reality. How to use Instagram stories to create micro moments for business: https://youtu.be/Xv-8hDlPfz8 2. Beyond branded content, exploring crowdsource advocacy content I0 years in to the digital shift marketers need to get comfortable and learn to have fun with content. Now is the time where we do not only need content creators but curators too. Keeping an eye out for the best content from our followers is the answer to 19/20 questions raised in every marketing meeting. It not only helps you understand your audience better but, also helps us design the best personalised content marketing strategy. Needless to say, It is through these insights that businesses are able to generate leads and maximise sales. real experiences of the real customers = *effective marketing (more credibility, more authenticity and more sales - The Gold Mine) Best user generated campaigns of 2018: https://www.cmo.com.au/article/605649/7-brands-great-user-generated-content-campaigns/ 3. Real time marketing: Let’s react Brands often find trouble finding the perfect balance between reacting to the ongoing trends and not going overboard with it. It is essential to understand when you can have the say and when you might go out of context. Like any alternative marketing strategy, the real-time marketing has also evolved over the years. It has become a lot of customer-centric instead of simply following the most recent trends or current events. Real time promoting analyses every kind of client knowledge accessible and decide the client's behavior to succeed in bent them. The definition of real-time marketing has evolved over the years with a suite of best practices. Agencies /Brand managers need to adopt sophisticated marketing tools, new story telling tactics, and innovative creative approach followed by quick and polished execution to witness best results, brands like Zomato, Durex are some of the best examples of having the best RTM strategy, through their mass appeal and relevance they are not only open to talk about anything and everything but are also the trailblazers while at it by setting new examples from different genres everyday. The key to a good RTM campaign are the 3 “Be”, The key to a good RTM campaign is through these 3 responses: Be Intuitive, Be Quick, Be Relatable. 4. Influencers and advocates: The better investment 2019 is going to be a big one for the leadership worldwide! Why is it essential for leaders to be present on social media and more than anything, also engage with the audience? The social paradigm shift that requires C-suite to join the digital shift has to do largely with the credibility and responsibility of the business. Gone are the days when the presence over social media meant all about exploring and connecting with peers however, with the new cultural revolution or paradigm shift businesses can be built and destroyed in a very short period of time. Even post 10 years of the digital revolution a shocking 61% of Fortune 500 CEOs are still not effectively active and participating. CEO.com. Despite rigorous trainings and consulting the challenge at hand is still the same – the age old ways of understanding and interpreting tweeting or engaging on LinkedIN. The need of the hour isn’t alone to be able to voice the vision to your audience but, also to actively participate in conversations with the investors, media, business prospects, peers and employees to yield potent business results. In a nutshell - a structured social digital transformation plan that clearly distinct between authentically social and fake social and bridges the gap between the leadership and its audience is the key to taking the bull by the horns. . 5. Micro infleuncers & customers advocacy Being married to the idea of bringing celebrity endorsements isn’t a new concept, brands have loved it, adapted it and also exhausted too, however, the business impact created and its scale of effect is currently limited to impressions and engagement only. It is not only essential to identify a way to quantify it more relatively but, is also necessary to define its relevance. We often tend to confuse audience with influence i.e. having a lot of Twitter/Instagram followers doesn’t give an individual the power to drive action, it only gives them power to drive awareness. The paradox of influencer marketing is such, while merely attempting to influence the audience it results in to endorsements which clearly is a commercially created fiction. The need at large is to fight the feud and contribute towards substantiating the impact for sustenance of the method. In 2019 and the years ahead, the future of influencer marketing will run parallel with brand advocates. Brand advocates can easily be defined as “turning enthusiastic customers/employees into a powerful marketing force.” When employees and customers actively promote your brand, the individuals in their social circles receive first-hand info from real individuals they apprehend and trust.It creates a degree of legitimacy that merely cannot be achieved through alternative "hard sell" or paid promoting ways. 6. Personalization Given the tremendous measure of data being transferred by individuals every day, it's turned out to be anything but difficult to get bits of knowledge into a wide range of data about the general population sitting behind the screen. This has opened the way for upgraded personalization, and that, thus, has expanded customer desire for the equivalent. Content, items, messages - every last bit of it would now be able to be found on the shopper's buy history, clicked joins online life posts and other conduct. Netflix offers shows to watch dependent on your taste, Amazon and eBay demonstrate items like the ones you've purchased previously. What's more, this is before you significantly think about Google and Facebook - they know us all around and utilize this data to make our experience customized. While customized promoting can be agitating it's likewise really helpful for the client, and clients are not prone to surrender the advantages at any point in the near future. As much as 96% of advertisers trust that personalization progresses client relationship. Clients may stress over dubious security dangers, however despite everything they welcome the recommended item they've been searching for, and additionally the warning of the deal in their most loved shop. Regardless of the worries, personalization is obviously the best approach for advertisers to support battle execution. easyJet’s heart warming 20 year celebration marketing campaign, was an ideal example making best use of personal information. Read up about the campaign here: https://bit.ly/2R5I62k Since we are now up to speed with the most recent online networking patterns, let’s get set for some revolutionary marketing battles for the year 2019.

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        BlogDigital Marketing / Inbound Marketing

        Inbound Marketing Trends to Follow in 2019

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        With 2019 approaching, the Digital Marketing landscape is going to witness a dramatic change. Some of the most common trends and tactics will become outdated while innovations and practices will disrupt the market. There are many new digital marketing trends and strategies that are evolving swiftly in the current high…

        With 2019 approaching, the Digital Marketing landscape is going to witness a dramatic change. Some of the most common trends and tactics will become outdated while innovations and practices will disrupt the market. There are many new digital marketing trends and strategies that are evolving swiftly in the current high tech, internet dominating era that businesses need to adapt to and start practicing in order to succeed in their efforts and stay ahead of the game. One such crucial and emerging movement in the business landscape is Inbound Marketing. It’s a no hidden fact that buyers have more power today when it comes to making buying decisions as compared to previous times when the internet was not much accessible. Today, people tend to gather all the information around any product or service they want before actually buying it. This is where Inbound Marketing comes in! The inbound methodology, along with technology, helps businesses adapt to fast-changing needs of customers in today's era. What is Inbound Marketing Inbound Marketing is a method of attracting, engaging and delighting prospects/customers to grow a business by providing value and trust. It is a way of marketing your product/services in a personalized manner that provides real value to the customers. Unlike outbound marketing, you don’t reach out to your customers through pushy content or paid ads. Instead, Inbound Marketing methodology helps you create meaningful content that addresses the problems and needs of your ideal customers and hence, attracts quality prospects on your business website by building trust and credibility for your business. How Inbound Marketing Works Every business aims at attracting the potential buyers, converting them into customers and then delighting them to turn them into brand advocates. So, how do you begin? The very first step of Inbound Marketing starts with defining business goals and buyer personas. Your business goals could be spreading brand awareness, lead generation, engaging current customers for retention or upsell, increasing overall business sales, etc. Once, you have defined your business goals, you start building your buyer personas. Buyer Personas are semi-fictional representations of your ideal customers that you want to attract to your website. Obviously! You wouldn’t want junk traffic that won’t help you meet your business goals. Now, you have your business goals and buyer personas in place and you can start forming your Content Marketing strategy to help you in achieving the desired business goals. Inbound content is produced keeping in mind the buyer’s journey. Now, if you’re thinking what a buyer journey is? Have a look at the image below. Basis the prospect’s buying stage, content is created to cater to their needs and problems at the right time in the right form. So, people who are at the awareness stage can be given information through value-driven blogs, ebooks, whitepapers that will help them identify the problem they are facing and how they can solve them. Once, the buyer has identified the problem and starts looking for potential solutions, video, podcasts or comparison-based content can be given in order to help them finalise their ultimate solution. Now, the prospect has identified the solution and has reached the decision stage of buying the solution which could be a product or a service from the brand options available in the market. Here, content forms like vendor comparison or case studies will help the buyer in finally selecting a particular brand over others. Not only this method helps in increasing Marketing qualified and Sales qualified leads but also helps in enhancing the overall customer experience. Now, you know what Inbound Marketing is and how it works, let’s have a look at the crucial Inbound Marketing trends that are going to dominate in 2019. Obviously, what worked for businesses last year might not work this year. Inbound Marketing Trends to follow in the year 2019 1. SEO-driven Content Clusters We all know that with Google coming up with new algorithms now and then, the SEO tactics keep changing with time. The competition to get found in Search Engine results is so intense that SEO practices have now evolved into a new model - Topic Cluster Model. All the content focused websites have already started leveraging this technique to stay ahead in the game. In this method, a single ‘pillar’ page acts as the main content for a particular topic and multiple sub-content pages related to the same pillar content are created and linked back to that pillar page and each other. This inter-linking sends signals to the search engines that the pillar page is an authority on the topic and over a period of time the probability of ranking that page higher on search engines for that particular topic - increases! It’s a way of organizing a website’s content in a structured manner. Search engines have upgraded and evolved their algorithms according to customer’s behavioral changes and hence, it is time for brands to adapt to the new model in order to put up with the changing market. 2. AI-enabled Marketing Automation Softwares According to Gartner, by 2020, customers will manage 85% of their relationships without talking to a human. Marketing Automation allows brands to reach out to and engage with customers across various digital channels like email, social media, blogs, chatbots, etc. It enables you to prospect and engage with your customer in a more personalized and targeted manner as opposed to bulk targeting. Also, the inbuilt AI-based algorithms help brands with insights that are useful when it comes to executing laser-sharp marketing campaigns. The overall analytics and information shared about leads and customers help in optimizing the marketing efforts to its fullest potential and hence, growing the business in the right direction. Not only that! Imagine how much time it saves by automating the repetitive marketing tasks that can be performed without human intervention. And, time is money! So, an integrated platform that allows you to execute your marketing efforts, manage your campaigns in a centralized manner and strategically integrate your marketing and sales, will certainly be the most sought-after software in 2019. HubSpot is one such platform that enables you to execute closed loop marketing with tools such as CRM, Marketing and Sales among others. 3. Live and Automated Chatbots Chatbots not only help in improving customer experience by answering real-time queries but also help in converting visitors into leads. Automated chatbots can interact with the website visitors by answering their queries in real time and providing them with a solution or connecting them with the sales representatives right away, hence, reducing the sales lifecycle time. Chatbots can be easily integrated with a website, social account or other apps. They also gather information that can be used later for targeted marketing campaigns. According to research, the global chatbot market is reaching $1.2 billion with 24% annual growth rate. It’s time for brands to start strategizing on how they can integrate chatbots in their overall marketing plan and reap the benefits as other market leaders have already been doing. 4. Voice-based SEO According to TheeDesign, approximately one-third of the 3.5 billion searches performed on Google are voice searches. With increasing adoption of Alexa, Apple Siri, Cortana, Google now as a primary source of search, brands are now focusing on Voice SEO as critically as they are on On-page SEO. Imagine this scenario - When people search on Google or any search engine by typing a text query, a lot of options pop up for the user to select. However, when a user asks Siri, or Google Now for a search query, very few options come up. In fact many times, only one result pops up. And, if your brand happens to appear in that one search result, the CTR will potentially be much higher. Hence, brands should pay utmost importance to strategize and implement their Voice-based SEO strategies. Newsflash! By 2020, half of all search queries will be voice-based. - (Source - ComScore). So, you must gear up to include Voice-based SEO as a part of your Inbound Marketing plan right away! 5. Video Marketing will only continue to grow Video Marketing has been a very important part of Inbound Marketing and it’s only going to grow! Of all the Inbound Marketing trends you are going to witness in the future, this one is going to stay for long. By 2019, Videos will account for 85% of the total online traffic (source). Also, 54% of internet users watch video on a social media platform on a monthly basis, and this is expected to grow in the coming years. With so much content available on the internet, the attention span of users has gone down considerably. Hence, people prefer to consume information about products or services through explainer videos, vlogs, etc. Summing it up - Be it the dissemination of information about a product, promotion of new service, online education or increasing sales figures, video marketing has come up in a huge way when it comes to business growth and cannot be ignored at any level while creating a marketing plan for any brand. 6. Social Selling is for Real According to State of Inbound 2017, social selling is rapidly gaining traction, especially in the B2B market segment. Social selling is the process of building long-lasting relationships with potential customers through the use of social media platforms like Quora, LinkedIn, Facebook, etc. The idea is to avoid cold calling or direct purchase conversations and instead build relationships with the prospect by answering their questions, making suggestions and helping prospects by providing them with useful information till the time they actually decide to make the purchase. Not only it helps you in generating new leads, but also in nurturing existing prospects and clients by staying connected with them and providing them with meaningful support. Social selling is one Inbound Marketing trend that picked up in the last few years and is going to grow aggressively in the upcoming ones. LinkedIn works best for the B2B market while Facebook and Instagram for the B2C market. 7. Guest Blogging + PR Guest blogging is one of the famous Off-page SEO tactics. However, when done along with PR as part of the Inbound Marketing strategy, it works wonders. How to do that? 1. Write meaningful SEO-friendly content that resonates with your buyer persona. 2. Use Digital PR to get your article published on high authority websites in your domain. This will not only help you in increasing the traffic to your website through quality backlinks but will also help you generate higher authority for your website as Google will pass on the link juice from those high authority PR websites to yours. It’s a great hack to generate quality leads and get high authority from Google. It is one of the Inbound Marketing Trends in 2019 that’s going to be accepted by more brands for the value it delivers - both tangible and immense. So, what are you waiting for? You are now aversed with the Inbound Marketing trends that can exponentially boost your marketing ROI and business growth in 2019. Add them to your Inbound Marketing 2019 plan and see them work for you! Want to grow your business with Inbound marketing and marketing automation? Contact us!

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          BlogSearch Engine Optimization (SEO)

          How to Generate 3x More Leads and Optimize for Organic Revenue With SEO?

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          Organic Marketing or Search Engine Optimisation has always been an important and integral part of digital marketing efforts for any brand, product, or company. SEO has been the go-to strategy for marketers especially, when it comes to traffic maximisation in the long term, SERP rankings, and understanding user behaviour. But…

          Organic Marketing or Search Engine Optimisation has always been an important and integral part of digital marketing efforts for any brand, product, or company. SEO has been the go-to strategy for marketers especially, when it comes to traffic maximisation in the long term, SERP rankings, and understanding user behaviour. But lately, companies and marketers have broadened their expectations regarding lead generation and revenue optimisation. The power of Search Engine Optimisation is not only limited to improvements in organic traffic and rankings. Still, it can prove hugely beneficial in organic revenue and lead generation with strategic planning and long-term branding exercises. Also, with the advent of Local SEO and Mobile (Voice) Search, bold and brilliant SEO strategies have been able to convert traffic into money numbers. But, how does SEO help in garnering organic leads and revenue exactly?
          1. SEO efforts increase your website rankings in Google SERPs, which in turn brings traffic to the website when people search for keywords that are related to your product/website and for which your efforts have been aligned.
          2. The website traffic can be your potential customers when they interact with your website and engage with your content.
          3. If the audience likes what they see, you have the chance to convert those visitors into leads and eventually sales.
          Hence, content, be it on the website (on-page SEO) or the internet (off-page SEO) as a means of engaging and converting the audience into leads is very important and should be considered as one of the priorities.

          1. Search Engine Optimisation as a funnel

          SEO can act as a map or funnel which brings a bunch of leads to the website and through appropriate checks and balances (read: Goal settings and benchmarks), those leads can turn into conversions. This can make your website one of the best lead generation tools for deployment at no extra cost but only quality and strategic content. To make the most of this, quality content needs to be created, which can be valued by search engines and searchers alike.

          2. Understanding the valued data from all of the data

          Google Analytics can be considered as a data mine in simplest terms. It has so much to offer and in such a processed manner that any and every kind of bucketed funnels can be created to gain insights. From website traffic to visitor behaviour to demographic analysis, most of your analytic needs can be sufficed by Google Analytics. What is needed is a clear understanding of the metrics that you want to consider. Starting with website traffic, a marketer can then move on to building user personas, geo-targeting, and much more.

          3. Identifying and setting up your goals

          Now that the data analysis with Google Analytics has been understood, it is time to identify your goals. What exactly do you want your visitors to do after coming to your website in terms of interaction and engagement should be discovered and set up under Goal Settings in GA. This will help in reflecting and quantifying the results of user engagement.

          4. Maximizing the CTR

          CTR plays an important part in maintaining organic rankings as the Google algorithm takes into account the Click Through Rate of every ranked website to determine the level of engagement vs the impressions. To optimize the CTR, the webpage targeted for a keyword should have appropriate Meta tags and engage enough to compel the audience to click on it. source: outbrain.com

          Conclusion

          Examining existing data and determining what is already working is the key. That's where you'll get the most return on investment from your SEO investment. If you don't have enough current traffic to examine conversion data, you should start by getting some. However, traffic alone is insufficient. The correct kind of traffic is required. Conversion-oriented traffic.

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            BlogDigital Marketing / Inbound Marketing

            INBOUND 2020: 4 Eye-Opening Marketing Insights

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            The 4-day INBOUND 2020 came to a close on September 7th, with a whole host of informative and productive sessions that provided attendees with excellent insights into the world of marketing and how it’s evolving with the changing times. With around 21,000 people attending this landmark marketing event, these professionals…

            The 4-day INBOUND 2020 came to a close on September 7th, with a whole host of informative and productive sessions that provided attendees with excellent insights into the world of marketing and how it’s evolving with the changing times. With around 21,000 people attending this landmark marketing event, these professionals were witness to some of the monumental marketing developments that would shape this landscape for the years to come. The advent of the “marketing flywheel” The “marketing funnel” is an age-old concept that pretty much any sales and marketing expert would be familiar with, a process meant to tailor business prospects and provide them with a personalised journey to become a customer. However, one of the major drawbacks of this method was that it didn’t place due importance on retaining customers. In a bid to change this, Brian Halligan – the co-founder of HubSpot – proclaimed that the age of the “marketing funnel” was over. In a bid to provide customers with the treatment they want, Halligan introduced the concept of the “marketing flywheel.” It placed customers at the centre of the marketing process to provide them with the importance they deserve, ultimately turning these people into advocates for their brand. The prominence of personalised video content As the attention span of people decreases over time, more and more brands are moving towards video content to capture the attention of their audience and improve engagement. Thus, the focus on professional video content has increased by a considerable margin. However, as marketing continues to evolve, customers prefer a more “personal” touch when it comes to their content. After all, a major aspect of HubSpot’s marketing approach is to adopt a more humanised approach to make customers feel like they’re interacting with actual people, not faceless conglomerates – after all, there’s a reason why livestreams have become so prominent. This raw video content is exactly what brands should focus on. With the announcement of HubSpot Video, brands can create videos on-the-fly from a laptop or phone with ease. From follow-ups to prospect engagement – everything can be carried out with engaging video content that will help build a personal relationship with your customers. New developments in the HubSpot Growth Suite One of the most significant talking points of INBOUND 2018 was the announcement of several improvements in the HubSpot Growth Suite, providing its customers with a vast suite of features to augment their overall experience. The new product offerings by HubSpot meant that its customers could stay on the platform from start to end, without having to go through the additional headache of having to switch over to different marketing platforms. It allows its customers to create an extensive database by incorporating and uploading all their optimum marketing offerings with little to no problems. An increasing focus on conversational marketing By this point, almost everyone must’ve already had some experience with chatbots. More and more brands are increasingly utilising chatbots and various other forms of conversational marketing to drive engagement with prospects and develop meaningful relations with customers. Now, INBOUND 2018 revealed another product by the HubSpot in the form of an innovative chatbot that provides users with endless functionality. Brands can map out their leads, customise responses, and offer a tailor-made experience that encompasses everything involved in conversational marketing to a T, and then some. INBOUND 2020 was an enlightening event for marketing professionals that provided many valuable insights regarding the marketing landscape of the near future. After this event ended, most marketing professionals only had one thing on their mind – what innovative measures will INBOUND 2021 bring to the table?

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              BlogGeneric

              Why Re-Skilling is the Most Important Ingredient to Create the Workforce of the Future

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                Companies constantly need to update skilling programs for their employess to remain relevant and cutting edge.The Indian start-ups space is evolving exponentially. The growth has been largely contributed by newly arrived technology cycle which has brought new requirements and hence rapidly changes the existing skills in the labor market.…

               

              Companies constantly need to update skilling programs for their employess to remain relevant and cutting edge.The Indian start-ups space is evolving exponentially. The growth has been largely contributed by newly arrived technology cycle which has brought new requirements and hence rapidly changes the existing skills in the labor market. A specialized or diverse skill set is expected out of employees to be relevant in this rapidly changing digital environment. The advancement of technology and automation has brought us to the brink of an unanticipated catastrophe when it comes to manpower employability. The fast-paced technological progress is giving way to new developments; however, reskilling has become the most essential ingredient to create the workforce of the future.

               

              Re-skilling, by definition, means "teach” (a person, especially an unemployed person) new skills. In the current scenario, there is a strange skepticism on the ability to cater to the change in technology by the present skill sets of employees. It arises from the fact that the workforce is not equipped enough to adapt to the rapidly changing technological advances. The world has moved almost overnight to new forms of technologies involving blockchain, AI, Machine learning technology which is forecasted to make lot of workforce redundant. Banking has seen a dash of technological change through use of blockchain and automation of analytics by AI and Machine learning augmentation. Industrial automation has seen a surge on manufacturing sector organizations moving to low human resource intensive processes. Automobile companies saves almost 90% cost of manual testing efforts by implementing industrial design, robust governance, and strong process flow through automation of processes.

               

              In the light of almost a renaissance happening in the technology world, it has become vital to "re-skill" to stay on pace with the automation of processes. In the ever-changing landscape currently, by the time companies manage to set up a full-fledged team, the technology becomes obsolete. Therefore, it is very important to equip the native employees with resources and provide a congenial agile work framework for quick adoption.

               

              Re-skilling is critical in a startup or a digital marketing space because it gives a competitive advantage in the long run and is much better than hiring skilled workers. Invest in people you already have and build on their strengths. Average age of the employees is another factor which gives reskilling an encouragement in mid-size businesses. A major chunk of today’s workforce starts from 20 and ranges till 35 which makes it easier for companies to reskill them. They are flexible and carry an open mind to change and adopt new roles and opportunities coming their way. There is an efficient way to build and gear a team to campaign their way to the top of the chain, and that’s by empowering employees with reskilling.

               

              Employees need to combine excellent digital specialist skills with deep functional business knowledge. They should be comfortable with short delivery cycles and be able to operate across silos and within cross-functional teams.  Today, the ability to collect and analyze data to derive insights about a business or about the domain is the differentiating factor that separates companies at the top of the business from their competition. This is where the concept of ‘reskilling’ comes into place – where companies constantly need to update skilling programs for their employees to remain relevant and cutting-edge. We often see that those companies who are at the top of their game, highly prioritize learning and development goals for their employees.

               

              Processes are changing and getting upgraded continuously, hence concrete steps need to be taken in this context. There are some pointers that needs to be considered while upskilling employees –

               

              1. Regular training programme - Engaging employees in multiple training programs by inviting experts to the organization to share their learning and experiences can always help the workforce gain knowledge. Listening and learning from the masters of the field gives a sense of trust to the employees that upskilling is an option to a better future. This further encourages employees to learn and reskill themselves. This is possible only if they get access to Flexi-learning, allowing them to learn at their own pace alongside their busy work commitments.

              2. Easy access to training material – Employees should have access to learning. They need to be able to study anywhere anytime at their own convenience. Technology allows for easy access of study material across any device through flexible Learning Management Systems, even while on the go. The online courses are typical of shorter durations allowing the students to upskill quickly within a short period of time. 3. What company leaders can do - Assess the skills and capabilities of the current workforce against the capabilities one will want in the future, not what is needed currently. The goal is to identify gaps so that the leaders can help individuals focus on specific areas to reskill or upskill. Create a real-time system that helps monitor progress over time. 4. Taking ownership –  For any organization to be successful, it’s important that its employees succeed and adopt a continuous learning mindset. A proactive engagement to learn new skill set will help them succeed in future. As LinkedIn founder Reid Hoffman says, “embrace a start-up of your mentality”—which means adopting a more entrepreneurial approach and carving your own path through the new world of work. Majority of workers appear to understand this already.  According to a survey, 74 percent say they believe it’s their own responsibility to update their skills rather than relying on any employer.  

              We can take the case of American multinational conglomerate AT&T Inc. which choose to rapidly re-skill more than a hundred thousand of its current employees. AT&T has been strong in its conviction to give its employees—those who have built the brand over the past decades—the opportunity to ensure the continued marketability of their skills through wholesale reskilling.

               

              Re-skilling builds an atmosphere where people can pay attention to jobs of the different kind that demands thinking and creativity which helps an individual grow. The procedure may sound intimidating, but this is the only way to survive in this technologically evolving space. Help can be taken from academic institutions to help revise curriculums and create opportunities for lifelong learning. At the same time, individuals within themselves have to develop that zeal for learning, take the charge of reskilling oneself rather than relying on some third party.

               

              Together companies and employees can prepare the manpower for tomorrow.

              Originally published at https://bit.ly/2pi61eA on September 16, 2018.

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                Search Engine Optimization (SEO)

                How to Become an SEO Expert

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                Search Engine Optimisation – three words that have become commonplace in the current landscape of marketing due to the sheer level of importance they hold right now. After all, search engines have become so prevalent in the internet space that it has become the need of the hour for businesses…

                Become an seo expert Search Engine Optimisation – three words that have become commonplace in the current landscape of marketing due to the sheer level of importance they hold right now. After all, search engines have become so prevalent in the internet space that it has become the need of the hour for businesses to understand the relevance of sites like Google and see to it that their ranking on these search engines is at a respectable level. This, in incredibly simplified terms, is what SEO is all about – adopting certain marketing practices that help improve the visibility of the website on search engines which, in turn, improves overall traffic. However, simply knowing about the concept of SEO doesn't ensure that your marketing strategies will witness breakthrough success. Here are some things that a business needs to keep in mind if they wish to optimise their SEO practices and make the most of their investment in this particular marketing strategy.
                • Get an understanding of how SEO works: It’s honestly surprising as to how many businesses skip this crucial step. After all, it’s imperative to attain some basic knowledge about SEO before one can choose to practice this strategy from the get-go. Learning the basic concepts and then educating oneself about more complicated terminologies is the preferred course of action to take. Google actually has a starter guide that will help immensely in this regard, along with a few courses to understand the more complicated aspects of this strategy.
                • Understand Search Engine Marketing (SEM): One might think that Search Engine Marketing and Search Engine Optimisation are two different things, which is right to an extent. However, at the same time, someone can also argue that they’re two sides of the same coin. Therefore, it’s imperative to ensure that a business understands the various strategies that fall under the umbrella of Search Engine Marketing. Knowing about these strategies and executing them to a T is a sure-fire way to ensure success for your entire digital marketing strategy, including SEO.
                • Track and analyse the metrics: SEO is all about the numbers, which makes it essential for businesses to understand exactly what makes this strategy tick. This is where SEO metrics come into play. Everything from keywords, hits, rankings, and whatnot play a critical role in measuring the effectiveness of your SEO services strategy. If a business wants a respectable ranking on a Search Engine Rankings Page (or SERP for short) for their website, then these metrics should be analysed at all times for greater effect. Google Analytics is probably the best and most popular tool in this regard.
                • Stay updated about the rules: There are no such things as hard-and-fast rules in SEO. The algorithms that govern the functioning of search engines keep on changing all the time. Becoming an SEO expert mandates the need to stay up-to-date with these ever-changing rules so that the SEO campaigns being carried out presently don’t become irrelevant. Something as simple as reading up on SEO news outlets and figuring out what Google is up to will go a long way in this regard.
                Becoming an SEO expert is by no means an easy goal to accomplish, but keeping the above things in mind will go a long way in attaining this achievement. With the sheer importance that SEO holds in the current day and age, it’s vital to ensure that the strategies revolving around this aspect of digital marketing are correctly and efficiently executed.

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                  BlogDigital Marketing / Inbound Marketing

                  State Of Inbound Marketing – 2018

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                  ‘Your customer journey is your content journey’ –  is rightly said and the closest we can come to defining Inbound Marketing. Providing a bespoke customer experience that underscores creating personalized content has never been more important than now. Given the competitive digital leading world and the mechanics of how customers/…

                  ‘Your customer journey is your content journey’ –  is rightly said and the closest we can come to defining Inbound Marketing. Providing a bespoke customer experience that underscores creating personalized content has never been more important than now. Given the competitive digital leading world and the mechanics of how customers/ buyers respond to your content on the Web, it is becoming increasingly crucial to create and control your brand narrative. That said, to gauge the state of inbound marketing in 2018, various regions were surveyed to gauge how these companies made use of such a strategy. The regions surveyed are as follows:
                  • North America (NORTHAM)
                  • Latin America (LATAM)
                  • Europe, Middle East, and Africa (EMEA)
                  • Australia and New Zealand (ANZ)
                  • Southeast Asia (SEA)
                  Let’s take a look at how inbound marketing practices have shaped the landscape of marketing in 2018.

                  Marketing

                  Companies were asked about various important questions related to the field of marketing. What are your company’s top marketing priorities over the next 12 months? Converting leads into customers is one of the biggest challenges faced by any company – a challenge that can be met through the application of inbound marketing. By invoking a genuine interest in the brand, customers will be more inclined towards the products and services that are offered. Thinking specifically about inbound marketing projects, what are your company’s top priorities? A major aspect of inbound marketing is the generation of organic reach, which can be done through the tried-and-tested practice of Search Engine Optimisation (SEO) and content creation based on the buyer’s journey, among other such initiatives. What are your company’s top marketing challenges? Given different marketing challenges based on your industry and business model, you, as a marketer, can address your organization’s business pain points via creating content that is aligned the overarching business objectives. By generating a certain level of trust and rapport with your target audience through effective inbound marketing practices, generating traffic and leads becomes significantly easier. What content distribution channels do you plan to add to your marketing efforts in the next 12 months? The consensus in the marketing world is that video content is the easiest to digest, and the prominence of free video platforms like YouTube, Facebook Video, and Instagram help promote this notion.

                  Sales

                  With a constant and unwavering focus on promoting sales, the following questions were asked to companies who were adopting the inbound marketing methodology. What are your company’s top sales priorities for the next year? Focusing on customer retention is the biggest acquisition lever you have in the long-term. Losing a prospect midway is incredibly frustrating for any company, however applying inbound marketing methodology – attract, convert, close, delight – can offset the negative impact of your customers leaving you too soon via effective nurturing and listening. What is more difficult to do in sales compared to 2 or 3 years ago? Outbound marketing technically forces the consumer base to interact with the brand – an action that has many negative connotations. By enticing your customers to have a vested interest in the brand through inbound marketing, the frequency of customer responses will unequivocally increase as a result of earning their attention over a period of time and creating value across the customer touchpoints. In your opinion, what part of the sales process do reps struggle with most? The entire process of identifying, prospecting, qualifying, and closing becomes easier when customers are genuinely interested in what the brand has to offer. However, sometimes, buyers, instead of following a linear journey arrive into a ‘spaghetti bowl’ – they’d still need directional content that can move help them move swiftly through the sales funnel. And that’s where using inbound marketing flourishes. What has been the most successful channel for your sales representatives to connect with a prospect? A direct call is always effective when it comes to connecting with a prospect, but if it seems too intrusive then other channels can be taken to contact a potential lead as well. Which is the top source of leads for your sales organisation? The major reason why inbound marketing is gaining so much traction is that – unlike outbound marketing – sales are generated by constructing a proper reputation for the brand, which will compel people to interact with the brand of their own volition. Thus, doing so will help improve the overall sales of the organisation by a considerable extent.

                  Sales and Marketing Alignment

                  The major focus of inbound marketing is to align the sales and marketing activities of a company to ensure that the strategies being adopted are reaping results. How would you characterise your company’s sales and marketing relationship? A disconnect between the sales and marketing divisions can prove to be quite costly – take the example of a 2015 case study, where it was noted that a disconnect between these processes led to a cumulative loss of around $1 trillion. Which source provides the highest-quality leads for your sales team? (By the company’s sales and marketing relationship) This graph speaks for itself – no matter how effectively your business might be functioning, it’s only through the application of quality inbound marketing strategies that your sales efforts will reap substantial results. Which is the top source of leads for your sales organisation? (By the company’s sales and marketing relationship) The business that want to ensure the success of their strategies must understand how imperative a Service-Level Agreement (SLA) is. It is a contract between the sales and marketing departments that defines the level of service expected from each division of the business. This helps facilitate a sense of transparency and allows for both departments to perform to their utmost potential.

                  Consumer behaviour

                  At the end of the day, inbound marketing is meant to attract customers through non-intrusive marketing practices. This makes the tracking of consumer behaviour and patterns even more important. What sources of information do you rely on when making purchase decisions for business software? At the end of the day, trust is the most significant factor that will compel a buyer into purchasing a product. Establishing this rapport is crucial to ensure the success of one’s business ventures. How do you prefer to communicate for business purposes? By keeping a track of consumer preferences and following the proper lines of communication, marketers will be able to deploy optimal marketing strategies and solutions to suitably target their audience and increase sales by a substantial margin. So, what are the takeaways from this report?
                  • Inbound marketing has become a widely accepted - and most trusted - marketing strategy, which will help companies in communicating with their customers better
                  • The marketing initiatives of companies have been completely revamped with the onset of this strategy. Cost-effectiveness and ease of implementation – yes, you can generate more leads and win new business without making huge marketing spends - are a few factors that have contributed to this growing notion.
                  • The sales process has also been heavily impacted due to the non-intrusive nature of inbound marketing. Customers develop an interest in the brand and its offerings, which has proven to be invariably useful when it comes to the conversion of prospects into leads.
                  • Through the application of inbound marketing, more and more companies can align their marketing and sales activities in a seamless manner through the utilisation of SLAs and be establishing common growth metrics. This helps prevent any miscommunication and sees to it that the company’s efforts are directed towards a holistic goal.

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                    BlogDigital Marketing / Inbound Marketing

                    What marketers can learn from Simona Halep’s success story

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                    Recently, the world of professional tennis witnessed the crowning of a new French Open champion, Simona Halep. By doing so, she also achieved her first Grand Slam title – a feat that had eluded her for what felt like ages. However, no matter how many obstacles Halep encountered in her…

                    Recently, the world of professional tennis witnessed the crowning of a new French Open champion, Simona Halep. By doing so, she also achieved her first Grand Slam title – a feat that had eluded her for what felt like ages. However, no matter how many obstacles Halep encountered in her journey, she always managed to hold her head up high always in the face of adversity. The story of Simona Halep is something that everyone should read up on, especially since it talks about a struggle that everyone faces in their lives – the constant barrage of failure and an unwavering mentality to look past these failures and succeed, no matter what the cost. Even as a marketer, there are various things that one can learn from Halep, which will help foster a positive attitude and help achieve success as a result.

                    #1. Experiencing failure is important

                    It took Halep four attempts before she finally managed to win the French Open. Think about that for a second – the World No. 1 experienced failure a total of three times, before she finally achieved greatness. Normally, any person who failed three times while trying to achieve something would generally give up on what they would assume to be a fruitless endeavour. This behaviour is totally understandable – after all, it’s in the nature of human beings to win, and losing even once can affect one’s mentality. But three times? That’s totally out of the question. This is the case for marketers as well. A failed marketing strategy is more than enough to deter people from following the same tactic again, for reasons that might justify this behaviour in their minds. However, there’s one crucial thing that must be kept in mind – failure is integral to success. One needs to analyse their failures and gauge the reasons that caused such a collapse. By learning from their mistakes, people – marketers or otherwise – will understand how to deal with a similar situation if the need arises again. The greater clarity they attain in their thought process, as a result, will prove to be invariably useful in the long run.

                    #2. Pressure is an integral aspect of life

                    Failing three times on one of the grandest stages in tennis will surely take a toll on one’s mind. Halep had to visit a psychologist to deal with the pressure of constantly failing to perform in the finals of the French Open. However, by keeping a positive mindset and focusing on the end goal, Halep was able to conquer this obstacle and finally become the French Open champion. Anyone well-versed with the ins-and-outs of marketing can vouch for the fact that workplace pressure can come up at any time. How people deal with this pressure defines their success in the long-term. Pressure should never be seen as a deterrent – rather, one must learn how to flourish under such external pressure. This will allow marketers to make great decisions in the face of adversity and – ultimately – pave their path to success.

                    #3. Hard work is essential to succeed

                    However, a positive mentality can only take someone so far. Being hopelessly optimistic is not the way to achieve any goal. Keep in mind that hard work is imperative to enjoy success; if a person can talk the talk but not walk the walk, then what’s even the point? The drive to succeed and achieve redemption for past losses wasn’t the only motivating factor that spurred Halep onward to win the title. It was also the hours upon hours she spent honing her skills and body to become proficient in her field and win this esteemed accolade. She put in her blood, sweat, and tears to achieve the goal of becoming the very best. Similarly, marketing is not as simple as just forming an idea out of nowhere. An aspiring marketer needs to perform extensive competition research and analyse the target audience to figure out what kind of campaigns would connect with them. Without doing so, their marketing initiatives will be nothing more than a flash in the pan.

                    #4. Accept one’s weaknesses

                    Human beings like to think that they’re perfect. After all, the fact that we’re the smartest species in the entire world certainly adds to this hefty perception that we have about us. However, there’s a prevalent saying that should always be kept in mind – nobody’s perfect. No matter how high we might think of ourselves, there are times when we’re woefully inept in accomplishing a particular task. It’s completely normal for this to happen, and the last thing anyone should do is beat themselves up over it. No one is perfect, and everyone has flaws. If Halep went into the finals with the mentality that she could do no wrong, then she would’ve lost the match before it even started. Rather, she realised her faults, and made efforts towards amending them. Marketers also need to realise that no matter what, there will be certain aspects of their work where they might be lacking. Teaming up with other people and working towards correcting these faults is important if one wants to truly become a marketing guru. Being humble is an important trait that’s important for people in any field, whether it might be marketing or anything else.

                    #5. Realise that things occur at their own pace

                    Imagine the frustration that Halep would’ve experienced time and time again when she lost three times in the finals. A person who’s the best in the world in their field of expertise might obviously attain a sense of misplaced entitlement and assume that everything should be handed to them. However, in the face of all this adversity, Halep realised one thing – one can never force the onset of success. If they put in the efforts and wait, then success will come to them. This goes for marketing as well. One might have the best marketing idea with the perfect execution, but that doesn’t mean that results will happen instantly. Being patient is imperative to ensure the success of any marketing strategy – restlessness will only compel people to jump the gun and lead to less-than-favourable outcomes. The story of Simona Halep is an amazing tale that anybody can attain inspiration from. The core values that compelled Halep to make it big is one of the major reasons why this story is so relatable, regardless of which field a person might be specialising in. Marketers should find it in their best interests to look at such inspirational stories and connect it with their line of work to attain new insights.

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