Digital Marketing Insights | #ARM Worldwide Blog

Why 8th March 2016 was my best Women’s day ever!


Why 8th March 2016 was my best Women’s day ever!

There are three kinds of people in the world. The first kind, where husbands, boyfriends, sons and brothers pamper and celebrate the ladies in their lives on Women’s Day. The women look forward to the free drinks, spa visits and other kind gestures and bask in their X chromosome glory. The second kind completely dismisses

DeepDrumpf the Twitter bot, Major League Baseball’s Snapchat Deal, BBC on WhatsApp and Viber: This Week In Digital


DeepDrumpf the Twitter bot, Major League Baseball’s Snapchat Deal, BBC on WhatsApp and Viber: This Week In Digital

It was a significant weekend! India had its 2016 make of international digital advertising and marketing conference ad:tech New Delhi. We were delighted to have honor to be Digital Partner of the event. It was a success, with great keynotes and panel discussions. The expo witnessed demonstrations from the best of the industy bringing new

5 Things to Keep in Mind while Writing an Effective Digital PR


5 Things to Keep in Mind while Writing an Effective Digital PR

With an ever increasing focus on content creation and hence marketing that content effectively, a large focus is on the distribution channels and effectively disseminating that content to the people who can not just consume it but also effectively pass it on forward for the layman to consume the content and hence influence his actions. PR

Five Makeup YouTubers and How They’re Getting It Right


Let us talk a complete different industry and how a totally new breed of influencers are carving their way with content. With the changing makeup trends from contouring to strobing one needs a makeup guru to hold their hands and explore the mysterious trends evolving around the world. Here are five Beauty Vloggers you need

ad:tech New Delhi 2016 Keynote Roundup #1: Starting Real Connections in a Digital World & Creating Customer Value through Empathy


ad:tech New Delhi is India’s largest Digital Marketing & Advertising Conference and Exhibition in India. In its 2016 edition, we at #ARM Worldwide were proud partner of Digital of the event. The event kicked off its Day #1 today with two of the most phenomenal keynotes, presented by industry professionals Michael Chrisment and Alexander Schlaubitz. Michael is the

MWC 2016 launch, #AmPrettyTough by Dabur Gulabri, YouTube’s new blurring feature, Facebook canvas ads: This Week In Digital


Major announcements and launches were made this week in Digital at MWC 2016. To express more, Facebook went beyond their original thumbs-up ‘Like’ button with five new reactions and also played with canvas for advertising. A new ad campaign #AmPrettyTough is ready to break the stereotype, whereas YouTube blurs the objects on uploaded video. Best

#ActEqual for gender equality, Twitter’s new Video Ad format, and selling lipsticks on Social Media: This Week in Digital


#ActEqual for gender equality, Twitter’s new Video Ad format, and selling lipsticks on Social Media: This Week in Digital

This week, the usuals continued. Major companies in digital continued to ride the exec rollercoaster. We were not short of campaigns as well. Twitter also continued with its predictable flow and introduced a new video ad unit. In much detail, following is our pick for This Week in Digital. The biggest hit on SEO might come

Hulk vs Ant-Man in Coke Mini video, OK Go goes viral on Facebook and the defeat of Free Basics in India: This Week In Digital


Hulk vs Ant-Man in Coke Mini video, OK Go goes viral on Facebook and the defeat of Free Basics in India: This Week In Digital

It has been a happening week on Digital. There was an end brought to the epic battle between Free Basics by Facebook and Net Neutrality advocates in India. We saw Hulk chase Ant-Man in a micro-action-sequence for a can of Coke Mini. And zero gravity ruled social media (particularly Facebook) with OK Go’s new music

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