BlogDigital Marketing / Inbound Marketing

Digital Media and Marketing Trends 2018

By Ritesh Singh
January 15, 2018

The advent of the New Year has given rise to many predictions across multiple points of interest. One such point has to be the digital world, which is known for being an ever-changing landscape, with trends that come and go at the drop of a hat. This can make it somewhat hard for businesses who want to take advantage of these trends to take the steps that will help them optimise their tasks with ease. More often than not, by the time that business finally adopts the required practices, these developments in the digital world end up losing their potency, which reduces the level of benefits that they can avail. To make this process somewhat easier, here are the various digital trends that will become highly prevalent in 2018. By keeping these points in mind, organizations will be able to avail the first mover advantage and optimise their processes to make the most of these emerging developments in the digital world.

1. Video will continue to be a key content marketing driver:

It goes without saying that content has become one of the most engaging marketing tactics that can be used by businesses to drive their digital marketing strategies. And, when it comes to the various forms of content, it’s video that has completely taken over as one of the most widespread methods of content marketing. Livestreams, 360-degree videos and VR video marketing are some of the significant forms that will see increasing prominence in today’s day-and-age. However, one of the most promising developments in the realm of content marketing has to be the technology of 3D projection, which will allow the use of holograms when it comes to advertising.

2. Voice search will become key search driver:

With the advancements in voice recognition technology and the increase in the use of smart home devices such as Amazon Alexa and Google Home, it’s evident that voice search will gain a lot of prominence in 2018. Just to put it into perspective, Google has reported that 20% of the total search through their app already occurs through the medium of voice. comScore has also estimated that by 2020, 30% of the total searches will voice activated.

3. Marketing Automation to facilitate higher levels of ease:

The sheer amount of repetitive and menial tasks in marketing is – quite frankly – astounding, and the fact of the matter is that it’s utterly wasteful for businesses to assign resources to these functions when they could be used for activities that are strategic and require a more human touch. Not only will automating these processes help you save time and resources, but it will also enable you to follow through with a seamless omnichannel journey. This will prove to be very beneficial when it comes to mass marketing, and will also ensure that you don’t have to compromise when it comes to adding a personal touch to your marketing efforts. Single integrated marketing automation platforms allow you to keep your data intact in one place and provide in-depth marketing insights through useful analytics and reporting.

4. Social Selling through stronger social profiles of key executives:

Social media is already a robust platform that can be used to sell products, and in 2018 more and more people will realize the sheer importance of maintaining a visible presence on social media. Aside from the apparent benefits of enhancing the company’s brand image, key executives with a noticeable presence on social media will actively partake in social selling. For B2B industry, LinkedIn will be the best platform for Social Selling. Industry leaders can use their profile authority to bring in more traffic and leads to their website by posting value-driven content regularly and engaging with the buyer persona through direct messages.

5. Facilitation of a memorable mobile journey:

Let’s face it – a noticeable proportion of internet traffic comes through mobile devices. So, it’s incredibly necessary for businesses to make sure that they are utilising responsive website design so that people who access their site through their mobile devices don’t experience any unnecessary delays. After all, a great mobile journey facilitates a pleasant website journey, and this perfectly complements a customer’s retail journey as well.

6. Digital PR will become a key area of interest:

One of the significant ways to make the most of this digital landscape is through the utilization of Digital PR. This will prove to be extremely useful when it comes to improving the online presence of the organization. Building quality relationships with key content writers and online journalists, forming high-quality backlinks, and utilizing the services of digital influencers to achieve this goal with ease.

7. Artificial Intelligence and Machine Learning:

Anybody who has a vague knowledge when it comes to how technology has affected marketing can vouch for the fact that chatbots have proven to be a revolutionary marketing tactic, and have also assisted customer support as well. This has been facilitated mainly through the development of both AI and Machine Learning. This technology will also prove to be extremely useful when one needs to go forward with social listening and ORM in the consumer research space. Chatbots will become an inevitable part of the marketing plan that will help in driving and nurturing business leads.

8. The growth of Blockchain technology in the Digital Marketing domain:

One might associate blockchain technology with cryptocurrency only, but the fact of the matter is that this couldn’t be further away from the truth. To put it into the right perspective, blockchain technology can help when it comes to establishing trust with ad buys, removing intermediaries from their marketing strategies, gaining a better understanding when it comes to the target audience, and facilitating transparency of information. So, if you thought that blockchain is only transforming the Fin-Tech industry, think again! Blockchain offers many advantages for marketers when it comes to of security, transparency, efficiency, and performance which can be leveraged to transform the way Digital Marketing is practised. It is for these reasons that early adoption of the technology could really make a big difference. Get those blockchain resumes in quick! These trends in the digital world will inevitably arise in the grand scheme of things, and it’s of the utmost importance that businesses develop their marketing strategies accordingly so that they utilize digital marketing to its fullest extent. With the highly competitive nature of multiple industries, it absolutely must be said that following updated and latest digital marketing practices will help a business cope up with this intense competition, and – ideally – surpass them as well.

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BlogSocial Media Marketing | Content Marketing

Most Definitive Content Marketing Trends – 2018

By Nishant Nayyar
January 12, 2018

Throughout the larger part of 2017, content marketing had been the buzzword with the digital marketers across the world. However, this year content marketing would evolve a lot more than what meets the eye. Influencer engagement, content creation, social media campaigns and digital pr – these have been the foundations of content marketing ever since the buzzword came to light in the early 2010s. However, content marketing has ever since evolved faster than anticipated – only because of sheer likeability, affinity and popularity various content formats enjoy in today’s digitally connected landscape. That said, as the urban and rural populace get exposed to multiple forms and sizes of content, the possibilities of engaging them and educating them (for product or service) will pave for newer formats and mediums shining through in full swing. Further, the advent of artificial intelligence, big data and the concoction of augmented and virtual reality as mixed reality will shape the structures of content pieces drastically. Companies jumping on the bandwagon of artificial intelligence or AI-enabled services will be able to create more personalised content and enjoy greater affinity amongst their target audience. Big data will help mitigate the issue of finding the right audiences. Brands that will be able to churn comprehendible data sets out of the mammoth-ic stacks of data will be able to reach out to highly targeted customers and improve their chances of converting tremendously. And lastly those digital marketers adapting to strategies that will make use of mixed reality as a branding and marketing tactic will see their customers making informed decisions – most likely that favours them. While the tactics above can be easily counted as the strategies that will definitely go mainstream, the following list includes other trends that will shape the future of content marketing in the coming year:

Podcasts: Surprised? Well, you shouldn’t be. While podcasts have been around for quite some time, they will enjoy a higher adaptability with users next year. Now you may ask why? That’s because traditional content mediums are saturating or stand saturated already. According to research, more than a third of Americans (113 million) have already listened to a podcast, and around 15% Americans listen to podcasts every week. These figures are soon going to change as more people adapt to voice-controlled devices such as the Amazon Echo and Google Home. Also in the current times, digital audience have been consuming and adopting to crisper, shorter versions of visual content (written or imagery). Podcasts can be an excellent alternative to the content that is consumed visually.
Voice-enabled searches: Internet of Things is taking content off-screen and making it ubiquitous. This revolution will give a big boost to voice-enabled searches. Some reports suggest that voice-enables speakers will reach 55% of US households by 2022. This brings upon a huge opportunity for marketers to put out content that can be embedded via these services. The report further mentions that total number of voice assistant devices will reach 870 million in the U.S. by 2022. Makes sense to start a podcast now, isn’t it?
Native advertising becomes content marketing’s baby: The crux of content marketing depends on its distribution. Brands are creating heaps of content, but the bigger problem with it remains the audiences aren’t growing. Moreover, the platforms to distribute the content are also limited – constituting majorly of Facebook, Twitter, Instagram, Snapchat, Linkedin and Pinterest. So how does content cut through the clutter and reach bigger audiences. The answer lies in native advertising. Through native advertising brands can extend its reach by leveraging the reach and exposure of other players. Now, the key is to play your cards right. So how does one do that? By simply creating content matching the publisher’s content authority, audience attributes and reading their engagement scores.
B2B content marketing becomes the ‘go-to’ thing: As opposed to the current perception of B2B marketing being a highly targeted tactic, B2B marketing in 2018 will break that notion – aptly through content marketing. For many years LinkedIn has dominated the B2B content marketing space. However, with LinkedIn offering videos alongside services like Pulse article and Sales Navigator – the space is becoming more expressive and engaging. We’re moving to the times where we’ll see a shift from ‘boring’ B2B content to ‘appealing’ content. We’ll also see more personalised B2B content being produced from the erstwhile static content. By using tools like Evergage, real-time personalization of emails becomes more affordable for brands.
Do video right: Videos were the thing of 2017. Come 2018, we’ll see a seismic shift in video content capabilities. Some of the biggest trends that will catch the marketers fancy will be crisper square-shaped videos, videos with no audio will dominate on most social networks and paid, sponsored videos will go mainstream. Further, mobile journalism or MoJo will further rely heavily on videos as a medium of disseminating information – expect more on-ground action. Though these things have been a major part for the most of 2017, this year publishers and content creators will try to monetize these video outlets. For example, video-only services or apps will incorporate pay per view arrangements for showcasing live-events. 360-degree videos will result in a huge surge in shoppable video content. Some brands are already testing provisions where customers can swipe-to-buy after viewing an advertisement on social mediums. And lastly, we will see content that will be streamed across platforms – bringing in more collective engagement and views.
Exposure to shoppable content: Shoppable content will strike the right chord in this new year. Content that will allow consumers to buy the products at the same medium will help drive sales a lot more than other traditional digital ad marketing tactics. Shoppable content removes the obstacles of a buyer journey by simplifying the product. Plus, taking the route of shoppable content will help brands to save money, resources and bandwidth, that they would otherwise allocate separately. Moreover, a brand can incorporate independent products in a single content piece. For example: a content piece – 5 homecare essentials for every new home buyer – can incorporate everything from white goods to food essentials in the same piece.
Rise of content brands: By now we all have been exposed to branded or sponsored content. Branded content does a great job at incorporating products, creating better affinity for the brand, and saving creating more fans for the brand. Come 2018, this tactic will take a backseat. Brands will have to upgrade and incorporate in-house content creation capabilities to make sure their audience is always glued to their content and invariably does not flock to other content portals. Consider the case of Nykaa, a premium grooming etailer in India, which brings forth the highest collection of makeup products, now runs its own content unit that drives its sales, digital engagements and digital conversations.

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How to Increase Online Student Enrolments With SEO

By Pawan Kumar
January 10, 2018

It’s not the same world anymore. From buying our groceries to studying, everything now is done online. The digital world has created ripples across the universe and changed the status quo of every industry. Offline seems to rest while the online world is taking the world by storm. Every industry is now primarily, if not completely dependent on the digital platforms to run their business. Though it is a perception that only the IT industry is the one that has been affected the most, the fact is that every other sector has been equal or more adverse shifts in the paradigm. One of the industries that have changed because of this change is the education sector. Learn more about why Online Reputation Management is Important for Your College/University. From online videos to webinars, the mode of education has taken a giant leap. And, not only the way education is consumed, the way how universities and colleges market themselves has also changed a lot. It’s digital marketing and various aspects of digital marketing that generate results for educational institutes. Gone are the days when institutes used to rent the hoardings on the roadside for promoting their brand, digital marketing strategies are way more effective and ROI friendly due to the Online student enrollment process. While there are various aspects that come under digital marketing, one that matters the most is Search Engine Optimisation. SEO is a one-stop-shop for institutes that are looking to get seen in the digital world. The question that arises is that why SEO is so important for universities and why can’t they make it big, or increase enrolments, using the digital world without SEO services? The answer to the question is in our day-to-day life. We all know the number of time teenagers spends on their laptops, mobiles, or tablets. Online mediums are their primary source of information and entertainment. And, when most of the TG for institutes are present on the digital platforms, it wouldn’t be a wise decision not to leverage digital platforms. Having a strong digital presence makes it easier for colleges to get found and get the attention of the students. And, having a good SEO strategy strengthens this presence multi-folds. Now that we understand why digital marketing and SEO is important for colleges, let’s understand how SEO can help colleges to increase enrolment rates:

1. Keep your keywords game strong

Keywords are the most fundamental aspect of digital marketing efforts. The wrong choice of keywords and your whole campaign can go to dust. Selecting the right keywords is an important aspect and must be done wisely. While selecting your keyword, here’re a few tips that you can take benefit from:

Keyword generator tools: There are many third-party websites or tools present on the internet that can help you to get the right keyword for your content.
Mapping competitors: One of the most effective ways to get the right keyword and to stay in the competition is the map what your competitors are doing. Analyze the kind of keywords they are using and whether they’re generating enough traction with the help of such keywords. By doing so, an institute can understand what their competition is doing and keep themselves ahead in the game by learning from the mistake of their competitors.

The better the keywords are, the better is the visibility of the website to consumers which will further increase the chances of enrolment for an institute. An SEO effort must include expanding the amount of content on your website. Establishing natural links throughout social media, allowing search engines to perceive your institution as relevant SEO can help you raise your enrollment numbers.

2. Title tags are important

Title tags are an effective component of an efficient SEO strategy. Title tags generate sizeable results if are chosen smartly. Integrating keywords in the title tag boosts the visibility of a website by leaps and bounds. Optimising title tags and using them rightly helps an organization to rank higher as when people search for some information using the particular keywords, it is first searched in the title and then further down in the content, which is why it is advised to institutes to have an optimised and keyword integrated title tag. It is advised to universities to develop and test a certain set of title tags and observe the result obtained from these title tags and then accordingly make suitable tags for all their blogs/articles.

3. Geo-filters help

Most colleges and universities tend to ignore the geo-filters or the location factors while devising a marketing strategy. It has to be noted that while selecting a college what holds a great value is the location of the college and students filter out colleges based on the location of the college. So, an institute that is present in the location that they can leverage then they must include geo-tagging into their SEO strategy. With the rise in device use, especially among young individuals, having a responsive site is critical. According to a Google study, more than half of potential students use a smartphone to research higher education institutions. SEO services are not only effective but also cost-effective; the quality of leads and enrollment rates created by SEO are considerably superior to those generated by traditional or other marketing tactics. If you still want to learn more about how SEO works, go to If you're a business wishing to use SEO services.

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January 3, 2018

Ten Important trends in PR:

1. Dying Traditional Press Release dissemination The traditional practice of announcing a news of a company through a Press Release has become outdated. Yes, companies still use Press Releases as a means to spread their stories, but it is not only limited to that. These days, businesses, and their agencies have started adopting newer and faster ways such as directly pitching to the journalist, or collaborating with a blogger to publish it. It is easier to post news and information online and amplify it through social media. This will help you increase your reach as well as engagement. 2. Data-driven PR The results of PR have always been questioned because they have not been quantifiable. PR is a core function of any business, and it helps you give long-term results. It is now possible to understand the impact of PR through proper data analytics and mould your communication according to that. It is essential that we establish Data Driven metrics to help measure the correct results of PR activities. You can use data to understand the type of audience you are targeting, their behaviours, figuring out the right time to publish information, etc. 3. Real-Time Marketing One of the most significant trends developing in PR is Real Time Marketing/reporting. As the name suggests, this is the process of leveraging events and using social media (Live Video/ Live Tweets). PR professionals need to be prepared and equipped for various situations and react to anything that may be happening. 4. Video Content It is a proven a fact that displaying content through a Video creates not just a better understanding but also help build a recall for your brand. A descriptive video or even slideshows can help you deliver your message more efficiently, and your audience will prefer looking at a video on their phones rather than reading blogs/news through written content. 5. Thought Leadership A new and rising trend is building the thought leadership of senior executives/CEOs of the company. This involves the senior management publishing blogs, articles, views etc. on various portals. Publishing such blogs on reputed portals like LinkedIn and Quora will help increase the credibility of the Leader as well as their company. 6. Newer ways of Content Amplification Content amplification is the standard base for all PR activities. Yes, you have built your content and published it as well. To increase the readership and reach of that content, you need to amplify it through Social Media. But using Social Media cannot be very fruitful. You need to combine it with Paid Promotion as well. Using tools like Facebook Ads, Twitter Promoted Tweets and LinkedIn Sponsored Updates, you can choose who exactly you want to target and gather the type of engagement your content has generated. 7. Influencer Marketing We cannot afford to ignore the growing importance of Social Media in our lives. It is essential to come up with innovative ways to reach out to your audience. One of the rising trends is Influencer Engagement, the process of collaborating with influential people on social media to post about and promote your offerings. This can be through an organic, barter or paid collaboration. Choosing the right type of influencers from your industry who have a high reach will provide you with more significant exposure. 8. Artificial Intelligence Other than involving Artificial Intelligence in the primary activities of PR like research, analysis and media mapping, you can integrate AI into various other activities too. For example, using automatic audience targeting, or by introducing Chatbot technology, you can make the life of PR pros very easy. 9. Measuring Engagement We have used data analytics to measure the kind of reach and impressions our content has. But what will help us understand the real impact of the content shared is by measuring the type of engagement that it gathers. Analysing the number of likes, shares and comments you are getting is crucial, but you also need to gather understanding from such forms of engagement. You can quickly analyse the type of people that are engaging with your content, and thanks to social media, you can even respond to the negative and positive feedback you receive instantly. 10. Using SEO It is an essential yet often ignored part of PR. Using SEO to find out relevant Keywords and integrating them into your content will increase your chances of being featured on the first page of a particular Search Engine Results Page (SERP). The advent of the digital change has completely reformed business processes across multiple industries, and PR is one such avenue that has seen monumental changes over the course of the past few years. PR has now become an amalgamation of digital marketing and data analytics, and it goes without saying that PR will still experience continuous changes as technology keeps on developing over time.

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Grow Your Business Online with Inbound Marketing: Trends to Lookout for in This Year

By Riya Arora
December 28, 2017

2020 is almost over, and what a tremendous year it has been for digital innovations! According to a global research conducted by MIT, 85% of respondents agree that “being a digital business is important for the success of my company.” I know you agree too! Adapting to the continually evolving digital market environments and leveraging the digital technologies to grow a business are critically important goals for nearly every contemporary business. However, only a few companies appear to be making the fundamental changes their leaders believe are necessary to achieve these goals. Let me explain!

It’s all about playing the long game

Many companies have started leveraging the digital platform to market and grow their business. But, the vision is short-sighted and the goals kept in mind are for the short-term. However, digitally mature companies focus on long-term goals, with their strategic planning build over the span of years unlike the less mature digital organizations aiming for monthly goals and strategies. This is where Inbound Marketing comes in! Fortunately, Inbound Marketing helps businesses align their digital strategies with their core business objectives. It promotes flexibility in trying new digital technologies and platforms to enable the company to adjust to the rapidly changing digital environment and buying behavior. Having practiced Inbound Marketing for years for my company as well as my clients, I would love to share my learnings, failures, and experiences to empower you with valuable insights that can help your business grow in 2021. So, here is all that you need to know about Inbound Marketing - straight from the horse’s mouth.

What is Inbound Marketing?

Inbound marketing is focused on attracting customers through relevant and helpful content and addressing problems and needs of your customer at every buying stage. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. It helps you build trust and credibility for your Brand among your ideal customers. So, instead of going out to customers in a traditional pushy manner, you pull customers to your business website through valuable content that the customer resonates with. Inbound Marketing methodology helps you in attracting prospective customers, convert them into potential leads and close them into successful customers that advocate your brand further in the market. Here is how: Executing the entire Inbound Marketing strategy can be pretty daunting. For, it utilizes all the digital tactics like SEO, Blogging, Content marketing, Email nurturing and Social Media to attract qualified leads and ultimately convert them into customers. All these tactics are crucial for any Brand to do effective online marketing. However, I want to share the most efficient, learning-based and ROI-driven Inbound Marketing practices you can execute in 2021 to outrun your competition and skyrocket your growth. So just buckle up and get those wheels turning - here are the 7 Inbound Marketing Trends you need to follow in 2021.

7 Inbound Marketing Trends you need to follow

#1. Integrated Marketing Automation Platform

Yes! You already know about it. In fact, all the marketers are infatuated with marketing automation. This is the reason why it is number one on the list of Inbound Marketing trends to follow in 2021. Marketing Automation makes your life so much easier by automating your repetitive marketing tasks like email, social media, and other marketing actions. But, most of the marketers use different automation tools for various platforms. For example, using a buffer for Social Media, Mailchimp for Emails, Ahrefs for SEO, etc. What marketers don’t realize is that managing and collating data from all different platforms can be tedious, and that time can be saved and utilized in more productive tasks like planning and building new marketing strategies, analyzing results and aligning business objectives with marketing efforts. With an integrated Marketing Automation platform, you can do SEO, EMails, Social Media Management, Blogging, Monitoring, Tracking, Reporting, Design, and Development, etc., all through one portal. Not only does it save your valuable time, but it also enables you to do your entire marketing on one platform, thus keeping your entire data safe in one place. This brings more control over your overall marketing efforts and allows you to calculate the ROI for every activity with measurable metrics. Hubspot is one such Integrated Marketing Automation Tool that helps you execute Inbound Marketing with ROI driven efforts. Want to take the 30-day Free Trial? Let’s get started.

Get Your FREE 30-day HubSpot Trial Right Now

#2. Guest Blogging Via PR

It’s a no hidden fact that guest blogging works wonders. It brings in massive organic traffic and Inbound leads that are sales-ready. But, the traditional ways of guest blogging are overused and underperforming. Most of the digital companies are doing Guest blogging as an SEO practice with the aim to generate more backlinks. However, the results are not very fruitful, since getting the maximum number of backlinks is not the ultimate goal. The ultimate goal is to get quality traffic from those backlinks and drive more sales. Here is how you can do it: PR is the key to success here! Writing value-driven articles with right SEO implementation and then leveraging PR to get it published on relevant sites that have high authority is the ultimate game stealer. Getting your articles posted on high authority sites that are relevant to your industry, so that the incoming traffic resonating with your target audience ensures that your brand is capturing the mind space of your ideal customers and bringing in quality sales-ready traffic and leads. In the long term, it increases your website authority because of the SEO link juice being passed from the backlink. Google recognizes such backlinks from high authority websites and adds value to the site for which backlink has been given. So here is how it works:

Write an insightful article resonating with your buyer persona
Implement the best SEO practices
Leverage PR to get the article published on high authority websites relevant to your industry

So now you know why Guest blogging via PR is the ultimate hack for generating leads and the reason you should make it a part of your list of Inbound Marketing trends 2021 to be followed.

#3. Quora - The Most Neglected Platform turned out to be the most potent one

With endless Social Media sites to participate on, it gets challenging for a marketer to decide which Social Media sites are worth putting in all the marketing efforts. If I talk about generating B2B organic leads, the best platforms for my company have been: Quora - For generating bottom of the funnel leads LinkedIn - For generating middle of the funnel leads In the past six months, we observed a 5% conversion rate from Quora, which is quite good as per a B2B industry standard. Let me explain why Quora is the ultimate social media platform for your lead generation. Quora, apart from its user-friendly design and community, has a set of unique features that are compelling for all marketers. It shares the features of the two most popular social applications and interestingly combines them. One is the following feature that is added to the question and answer system. So, users on Quora can ask or answer questions and follow the questions and people to create customized streams of information relevant to their interests. Marketers can build authentic profiles and create thought leadership by answering questions that match the company’s objectives and hence, can generate potential leads. For example, if you are marketing your digital agency and someone on Quora asks to refer the best digital companies for B2B marketing, you can answer the question followed by your website link and services you offer. Solving the problems people are asking questions about on Quora is the most Inbound way of generating Inbound leads. It has worked well for us and would surely bring results for you as well. So, Quora is a ‘must-have’ for your ‘Inbound Marketing trends to follow in 2021’ list.

#4. Technical SEO is the pivot of all your organic marketing efforts

When it comes to SEO, all the digital agencies and marketers are aware of it. But, traditional SEO is not going to get you the full-fledged results you are looking for. To start with, SEO is of three types:

On Page SEO
Off Page SEO
Technical SEO

Traditional SEO techniques of implementing On page SEO and Off page SEO have been well adapted by almost all the digital companies. However, the technical SEO is mostly taken for granted. Technical SEO is the pivot of all your SEO efforts. Without executing ace specific SEO tactics, you won’t be able to achieve the full force SEO results you are looking. Let’s have a look at what all comes in Technical SEO:

Indexing - Make sure that all your valuable pages are indexed by Google. Prevent indexation of no value pages.
Crawlability - Make sure that all your resources like CSS and Javascript are crawlable.
Broken Links - Fix all broken links.
Site Map - Keep your sitemap updated and make sure to register it on the Google Search Console.
Page Speed - Page speed is Google’s top priority and an important factor that affects your rankings
Responsiveness - Make sure that all your site pages are responsive on different platforms like mobile, tablet, desktop etc.

Make sure that your site is technically perfect to get significant traffic boosts for it is the crucial foundation of top search engine rankings. You just added Technical SEO to your Inbound Marketing 2021 list. Didn’t you?

#5. Social Media Marketing tactics people are missing on Facebook and LinkedIn

Marketers get skeptical when it comes to utilizing Social Media for generating B2B leads. The truth of the matter is that if used the right way, these platforms can turn out to be potent lead generation platforms for your business. Are you wondering how? Let me explain! While posting blogs and company news and culture on Social Media is essential when it comes to building awareness about your company, posting Content offers and blogs created your business can prove to be a highly effective tactic for generating marketing qualified leads. Those leads can then be nurtured to carry them forward in the sales funnel and ultimately convert them into customers. When it comes to LinkedIn, I would suggest that you not only schedule the blogs and content offer from your official company handle but leverage the profiles of the C-suites and senior level employees in your company to achieve a higher reach and traction. This has worked out immensely for us. We noticed a spike of 200% in MQL lead generation when we started posting from our Senior employee’s profiles. Also, engaging with groups relevant to your industry and target audience will build thought leadership and eventually drive more trust towards your brand. With 2 billion active users per month, Facebook cannot be left out when it comes to B2B marketing. No wonder, it is the best platform when it comes to B2C marketing, but when utilized strategically, it can turn out to be a lead generation engine for your B2B business as well. It allows you to do in-depth, focused targeting for running ads. In addition to the standard metrics like age, gender, and location, you can also target people based on levels of education, job title or even current workplace - allowing you to reach to your exact ideal customers. The Custom Audiences feature will enable you to target existing clients which can ultimately help you to nurtu re them down your sales funnel. ‘Dark posting’ can be used to attract attention by targeting specific customers with posts that won’t clog up your brand timeline with self-promotional messages. So, what are you waiting for? You are now aversed with the tried-and-tested Inbound Marketing trends that can exponentially boost your lead generation and hence overall revenue. Add them to your Inbound Marketing 2021 list, and there you go! I would love to hear your feedback on the same and if you can share your experiences with specific Inbound Marketing tactics that must be utilized in 2021 in the comments section below. I am all ears! Want to grow your business with Inbound marketing and generate quality leads? Let us know

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Have your SEO strategies brought you success in 2021?

Are you able to get the desired ROI for your SEO campaigns? If your answer is YES, kudos! You are up-to-date in terms of the latest SEO trends! But the question is, Are you ready to rock in 2022? To abstain from getting different penalties and to guarantee that your site is completely upgraded, these top 2022 SEO trends need to be followed.

6 Game-Changing SEO Trends that will dominate 2022

1. Voice Search

Nowadays people have less time and more work, and therefore, they tend to go for options that give better results in less time. So, instead of typing what they need to search for, they go for directly using the voice search functionality. The search queries can be simply spoken and Google will search it for you. This has changed the search market and the year 2022 will see a much higher shift towards this trend. Few points have to be focused upon if voice search has to be made efficient -

Try to use long-tail keywords within the content.
Always go for suffixes like ‘nearest,’ ‘amazing,’ ‘best,’ and ‘top’ within your website content.
Make sure that the website is fast and highly responsive.
The website must always have FAQs that can be general questions of the viewers with the correct answers to them.

2. “Near Me” SEO Strategies

If you are targeting local searchers and have not employed “Near Me” SEO strategies, it’s about time that you should. As you can see, Google Trends data show explosive growth of “near me” queries worldwide. Since people are using more mobile phones now, they keep on searching for places near them, and hence the popularity of local searches has increased even more. The same is going to be increased in the next year. Hence, it is important to make the website more optimized for mobile search and add more of the keywords which are related to some local searches.

3. Feature Snippet & Rich Answers

You've probably noticed that anytime you type a query or search something on Google, that seems like a question, and a box with the desired response is displayed. This is known as Rich Answers, and it is another important factor in Google search rankings. For a wide range of search queries, Google is actively rolling out highlighted snippets, and SEO experts are ecstatic about this new opportunity since featured snippets provide low-ranking pages a chance to rise to the top of search results with absolutely little work. Building links is a significant ranking element. However, not all links function. You will require high-quality links. That's when influencers can come in handy. You have a better chance of gaining natural, high-quality backlinks for your website if you have an expert on your side.

How can you write such a type of content?

Here are a few tips to do so:

Find out questions that your audience is asking and include them in your content.
Create high-quality, snippet-able content.
Have question and answer pages on your website.
Engagement metrics play an important role in getting content featured in Google Snippets.

4. Mobile 1st Index Strategy

According to Google Webmaster blog,“To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site.”

What does all this mean?

Mobile SEO is going to be a high priority in the coming years, and as an SEO expert, you should plan your marketing strategy keeping this trend in mind. Here are a few best practices that will help you excel at mobile SEO -

Leverage browser caching, minify code and reduce redirects to boost page speed.
Never block images, CSS, or JavaScript.
Have a mobile-friendly website.
Don’t use pop-ups and Flash.
Use structured data.

Google has been requesting that webmasters improve their pages' user experience. This method of web page ratings can be decided through combining present page experience signs consisting of HTTP, intrusive interstitial, safe browsing, and mobile friendliness. Fundamental web vitals is a set of three core page experience metrics that offer information to Google regarding the user experience given by specific web pages.

5. Content marketing

Content marketing is the new SEO. It is the cheapest and most effective way to do SEO these days. Not only does writing high-quality content produce links at a quicker pace than building them manually, but it’s also cheaper. Plus, your content will naturally get shared on Twitter, Facebook, Google+, and Pinterest.

6. PPC + SEO

PPC campaigns can have a direct impact on the website's organic traffic. People who often click on the ads return to the site via organic branded keywords. We have done an experiment on our own website #ARM Worldwide for some keywords and saw exponential organic traffic growth as well as leads. Also, HubSpot published a case study on how #ARM Worldwide Generates 200% more Customers through Inbound marketing and marketing automation Running both PPC and SEO campaigns side by side can improve the CTR of keywords and hence improve organic traffic. Also, PPC opened up a floodgate for new keyword opportunities so that we can target those keywords in our content plan.

Final Trends

Focusing on the best SEO trends 2022 and actualizing particular methodologies will guarantee that a site is completely streamlined and prepared to get targeted clients. The majority of the improvements were announced recently and they demonstrate a growing emphasis on AI-based results that include a mix of videos, pages, and other such media. UX is more important than ever, and only those marketers who can see beyond the technical aspects of their SEO job will be able to succeed.

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Foreseeable Trends in the Social Media Industry for This Year

By Mansi Sachdeva
December 22, 2017

This new year is the most anticipated, as the digital landscape of the various social media platforms changes in leaps and bounds, with a hint of a surprise for its targeted audience. In 2018, varied social media platforms like Facebook, Instagram, LinkedIn, Twitter and Snapchat are turning towards immense advancement while trying to break through the clutter, and take creative chances to lure its target audience to take over the market with their social offerings in the digital arena.

1. EPHEMERAL CONTENT IS HERE TO STAY-

Ephemeral Content raised with the rising familiarity of Snapchat which has 100 million daily active users with 10 million of daily video views. Facebook, Instagram, and other respective platforms have also started following the trend by Introducing stories to attract more user base. In 2018, social media platforms are likely to introduce new ways to make their content stand out. It is short- lived but authentic, personal and audience tends to develop a fear of missing out which provokes further curiosity.

2.INCREASING INVESTMENT IN INFLUENCER MARKET -

Influencer Market is pretty much ever present. To promote their engagement and make a reputation in the market, social media platforms need to link themselves with various influencers. Brands will get selective with their influencers as the market competition increases. Influencers help bring about 10x rise in the conversation rate. This was trending in 2017 and will further dominate the market as we step into the new year.

3.RISING AUGMENTED REALITY-

Both Snapchat and Facebook are looking for ways and opportunities to foster the use of Augmented Reality. It is fast and engaging at the same time. Snapchat has got into the trail earlier by adding AR filter in selfie mode and Instagram followed the trend by adding these to its Story feature. The launch of AR Studios also reflects how Facebook is highly interested in introducing AR experiences by adding it into their Facebook and Messenger apps. All social media channels are trying to integrate AR into their respective networks which will make it the new ordinary in 2018.

4.CHATBOTS SERVING PERSONALISATION -

As the competition in the market increases, connecting with one’s audience earns more significance. Chatbots will continue to proliferate as platforms seek direct and more personalized interactions with their customers. Maintaining business via personal and meaningful communication still rules the social world. Moreover, In 2018, 30% of our chat conversations will happen via chatbots. Many Facebook pages already have numerous messenger bots tied to it. We are eager to see how various platforms use Chatbots to get closer to their user base.

5.LIVE STREAMING AND VIDEO CONTENT TO GAIN MOMENTUM-

With the launch of Facebook Live, Twitter’s live streaming app called Periscope, Tumblr and Snapchats’s live streaming, one can predict the expansion of this feature in the market. Live event videos help in increasing a brands favorability by 63%. Thus, live streaming helps capture the attention of followers and brands have more likely come to this realization. Video content which has been omnipresent will really take over in 2018 in both organic and paid social. A Facebook video receives, on an average, 135% more organic reach than a Facebook photo. However, YouTube still leads when we talk about video content. These are some of the social media trends we encountered. The new year will certainly come along with a lot of surprising trends to follow on social media and a lot of competition amongst the brands can easily be predicted ahead in times.

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1. Retain Better Customer Approach

It has been financially proven that retaining a customer costs less than hiring a new one. Also, retaining existing customers establishes long-term relationships which keep the product afloat and self-sustainable for a long time. It also builds up the product brand as it establishes trust, it also leads to higher referrals and keeps you ahead of the competition with the revenue growth.

2.Getting Mobile Ready

According to research, more than 50% of people using Smartphone out of the global population and according to Google mobile blog, more than 61% users do not prefer to go to the website, which is not mobile-friendly and quickly migrate to your competitor's website. In 2018, it makes no sense to only have desktop optimized product. In order to get the huge number of qualified traffic and potential customers, SaaS product development company website must be mobile friendly. So that prospects can anytime check out your development advantages on the go.

3. Content Marketing

Content marketing is a great way to get inbound leads and prospects for your product. Content shows that you have the market knowledge to be an industry leader and establishes a brand name amongst the audience. Content marketing can be made easy with proper strategy and well-planned content calendar.

4. Artificial Intelligence

Artificial Intelligence is the new bloodline that streamlines the efficiency of your product. It helps the customers give personalized experiences and helps you differentiate yourself from the competition. It improves the workflow of the product as it can help automate the tedious tasks and increases the morale of the employees while increasing their productivity and performance.

5. Usability and Pricing

User Experience is the key to SaaS product success and this should be dealt with high priority. Users are always ready to pay the right amount if your product solves their actual problem. Also, proper usability for the product keeps the user coming back and even become promoters by referring your products to others.

6. Free and Premium Support

Support is the one thing that establishes trust amongst the user that someone is always there to help them out and assist them with their problems. The support might be free for premium but it is necessary and also promotes the growth of the business. This is the one thing that helps your product become more superior from the competitors while establishing brand name and reputation in the market. SaaS Industry and SaaS trends are changing regularly and you need to keep yourself updated with what’s the latest. Stay one-step ahead as compared to your competitors. Customer oriented approach, mobile friendliness and efficient content marketing will act as the catalyst to gain more revenue and growth. Let’s discuss how you can use SaaS marketing to achieve your business goals.

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Content Marketing Hacks 2020 for Education Institute

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The digital landscape is constantly on the rise and all the industries have started leveraging the digital platforms for overall business growth and generating high revenues. Of all the industries, Education Sector has recognized the huge potential it holds when it comes to reaching out to target students and parents to increase college enrollments. Content Marketing lies at the heart of digital marketing when it comes to marketing the millennial students that are actively using the internet as their primary source of information.

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