ARM WorldwideSaaS product and application development is one of those industries in which the competition is increasing each day. The competition is fairly expected in a growing industry like this. But to stay ahead in the race every company needs to keep up with the latest trends while developing and refining…
Make a mark in the industry with us via digital transformation.
Contact usThe digital landscape is constantly on the rise and all the industries have started leveraging the digital platforms for overall business growth and generating high revenues. Of all the industries, Education Sector has recognized the huge potential it holds when it comes to reaching out to target students and parents…
Make a mark in the industry with us via digital transformation.
Contact usArtificial Intelligence (AI) and machine learning were terms unheard of until recent past. But with swift development of technology, AI and machine learning have changed the face of marketing. Many marketers who were earlier apprehensive about using such futuristic technology, have adopted it and it has given a fresh perspective…
Make a mark in the industry with us via digital transformation.
Contact usIn layman language, online reputation management is the process of analyzing the threats to the name of an organization and making constant efforts to keep up the name of a brand. Online reputation management can give an organization a chance to tap into the new horizon of a market and…
Make a mark in the industry with us via digital transformation.
Contact usWe all know the importance of MBA in India. For some it’s the way to get the higher education and knowledge they need, for some, it’s the way to get into the big league. MBA is the hope that students from all across the world have to get better career…
Make a mark in the industry with us via digital transformation.
Contact usIn today’s digital-driven age, emphasis of customer retention and customer satisfaction in marketing strategy has been more than ever before. There has been a shift towards more humanistic approach to marketing, with practices such as Customer Relationship Management (CRM) being adopted by many companies. A CRM software is incredibly useful…
In today’s digital-driven age, emphasis of customer retention and customer satisfaction in marketing strategy has been more than ever before. There has been a shift towards more humanistic approach to marketing, with practices such as Customer Relationship Management (CRM) being adopted by many companies. A CRM software is incredibly useful to marketers to effectively manage their contacts and leads by recording and analyzing customer data throughout their lifecycle. If you are using HubSpot, you can use its CRM, which is an easy to use and highly efficient tool. Hubspot also lets its users seamlessly integrate third-party CRM’s with its software, thus providing more muscle to their contact and lead management efforts. Here are top 10 CRM’s which can be seamlessly integrated with HubSpot so that you can leverage the data in your marketing activities : #1 Salesforce Salesforce provides powerful CRM tool through cloud computing which can be seamlessly integrated with HubSpot. Salesforce’s Sales Cloud offers content management, opportunity management, and sales collaboration through a variety of features which can be customized to best fit your organization’s requirements. Salesforce touches upon all aspects of CRM, by providing all the insights your sales team may need, from reporting to sales forecasting, and even territory management. Salesforce can accommodate the marketing needs of businesses of all sizes, whether it be a small business or a large enterprise. It is especially beneficial for the latter. #2 Pipedrive Pipedrive is a cloud-based sales CRM tool which especially focuses on small business and entrepreneurs. Its visual sales pipeline provides you with a clear picture about your deals and thus ensures that all your important conversations and activities don’t get dropped. The reason sales teams love using this tool is because it's extremely user - friendly and provides a clean interface, apart from many other compelling reasons. #3 HubSpot CRM HubSpot’s CRM tool is a highly effective yet easy to use tool which provides many features which a marketer would need to organize, track and nurture your leads and customers. It is extremely helpful for the sales team since it automates numerous routine sales tasks and has the ability to perform such tasks with much precision, thus eliminating much of the manual workload of the sales team. HubSpot’s CRM is especially more effective for smaller organizations and teams. It neatly organizes all the information about a lead in one place, and automatically logs in every interaction with a customer in the timeline. #3 Zoho CRM Zoho CRM is an on-demand CRM software which provides a 360 - degree view of your entire sales cycle and pipeline. It is an efficient sales tool which allows you to identify trends, find opportunities, improve efficiency and lower the cost of valuable insights. Zoho is an enterprise software which supports the requirements of CRM for small business as well as large enterprises, helping them to scale their growth while simplifying the process. #4 Nimble Nimble is a smart social CRM tool which transforms the way you maintain your business relationships through smarter relationship management. In today’s competitive world, relationships can make or break your business, and a lot of effort goes into it. Nimble eases the process, by providing an intuitive interface to seamlessly combine all your contacts, emails, social signals, activities, and follow-ups everywhere you go. #5 ProsperWorks CRM ProsperWorks is a smart and efficient CRM especially designed for G Suite, seamlessly integrating all the Google apps such as Gmail, Google Drive, and all other Google apps. It helps you to identify, track, and optimize sales contracts and opportunities and establish a repeatable process. It has a very fast and very easy setup procedure, which doesn’t require any special skills or training. It uses an intuitive visual tool that allows you manage your complete sales pipeline with ease, thus enabling you to close more deals. #6 Infusionsoft Infusionsoft is an all-in-one marketing and sales software, which is especially designed for small businesses. The integrated platform allows you to manage your small business by pulling together data points related to sales, marketing, leads, customers, payments and much more. Though marketers may face difficulty in using the tool if they do not have much of a technical know-how, once your team figures how to go about it, you can leverage it to achieve greater heights for your business. #7 Insightly Insightly provides a web-based CRM system which allows you to manage leads as well as manage your projects more efficiently. The best part about this tool is you can integrate it with any email system, and also it can be integrated with G Suite apps or Outlook 2013/ Office 365. #8 OnePage CRM OnePage CRM turns the complexity of CRM into a simple to - do list. It is built using productivity principles so that the sales team can focus on their sales strategy, not the software. Its intuitive approach to sales allows you to convert leads to customers, reach targets and grow your business faster. It allows you to capture leads from Gmail, Outlook, social media, and other sources to create a contact with just one click. #9 SugarCRM SugarCRM is a web-based application which enables a business to create rewarding customer relationships with their innovative, flexible and affordable CRM solution. The sole focus of this CRM is to put customer relationship at the center, allowing businesses to transform the customer experience and enable highly personalized interactions that drive customer loyalty throughout the entire customer lifecycle. #10 Base Base is an enterprise sales software that allows business to take a scientific approach to sales. It has a powerful, all-in-one sales platform that increases adoption and data capture among sales reps, which provides sales leaders with actionable, quantifiable insights needed to accelerate performance and grow revenue in a way that is measurable, repeatable and scalable. You can choose which CRM best suits your marketing initiatives to integrate it with HubSpot to make your lead management and customer relationship strategy more powerful. While HubSpot alone is a powerful software which provides you with various tools to cater to a wide variety of marketing and sales functions, it seamlessly collects all information from your CRM and leverage the information for your marketing activities. This establishes a smooth coordination between your sales and marketing teams thus greatly increasing the productivity of your business. >> Build a strong CRM with Inbound Marketing. Learn more about Inbound Marketing. . .
Make a mark in the industry with us via digital transformation.
Contact usIt’s not the time when people expect to receive a postcard or stop at roads to admire the creative genius of some advertisement. Even if they do, they talk about it on digital platforms. Now, TV is not the primary source of entertainment and no one care about the radio…
It’s not the time when people expect to receive a postcard or stop at roads to admire the creative genius of some advertisement. Even if they do, they talk about it on digital platforms. Now, TV is not the primary source of entertainment and no one care about the radio ads. All these things have been replaced by digital platforms that are used extensively by people every day. This shift in paradigm has affected the way how things are done and perceived in every field of work. Especially in the field of marketing where the audience has completely shifted from offline media to online media the strategies and tactics are now different altogether. With digital platforms taking the lead, traditional marketing methodology has taken a backseat. When most of the students and parents are now available online and spend most of their day searching for information and communicating on digital platforms, schools and higher educational institutes are now aligning their marketing strategies in accordance to the trends. Know more about the Importance of Online Marketing for Education Sector. As per many surveys conducted on the same line, one can easily get the fact that having an online presence is the most crucial aspect for any educational institute if they want to increase their enrolments. Why the internet is so important for the colleges to increase enrolments? As the consumers are heavily reliant on the internet for every piece of information they need and spend every free moment of their day by scrolling through the news feed of Instagram, Facebook and Twitter, it wouldn’t be a great idea to not to utilise the internet for marketing purpose. Online marketing is proven to generate sizeable results for educational institutes if done effectively. When compared on the ROI basis, online marketing beats the traditional marketing by leaps and bounds. It is far less expensive and generates better results than what an old-school marketing campaign can do for your business in current scenarios. Now that we know why online/digital marketing is important for an educational institute to increase the college enrolment rate let’s understand a few proven marketing practices that can help an education institute to augment the results of their marketing efforts. SEO Search Engine Optimization is the most integral part of any efficient digital marketing strategy. From making your college rank higher on the Google search results to increase traffic to your website, SEO does it all. SEO helps an educational institute to improve several aspects of the site which helps institute to rank higher in search results and enhance the visibility amongst the audience. With effective SEO strategies helps institutes to augment their authority in the domain. It is very crucial to have an absolute authority when it comes to educational institutes. Best way to do is by attaining certain links for your websites by the help of local companies, partners in business and various other websites like Quora and Medium. The better the quality of linkbacks you’ll have the better will be the rank of the college on search results. Using such strategies colleges can expand their reach exponentially and attract students towards themselves. Most of the students before taking admissions do check about the colleges online and make their decisions accordingly. So, if your institute is missing out on this aspect, then there’re chances that you’re losing out to a lot of potential business. Content marketing Another way to improve the authority of educational institutes is to increase the educational content on the website and educate the audience. The content could be anything from videos, infographics to blogs; the only mandate is to have a quality content. Through content marketing strategies universities can amplify their follower/ audience base and by creating and publishing informative and relevant content that will catch the attention of the audience and create an affinity towards them. Students constantly search for relative information like ‘Placement opportunities after graduation in Computer Science’, ‘Future prospect of B.A. graduates’, etc. And, if a college is producing content relevant to such topics then there are chances that students will read it and know more about the institute. Also, when students find your content relevant and helpful, they tend to share it with their friends which in-turn increase the visibility and authority of the brands. Social Media Where do most of the student’s hangout? Or what’s the place where they spend most of their time? It’s the social media platforms, Facebook, Twitter, Instagram, YouTube and some others. These social media platforms are a terrific way to interact with the potential students and increase conversations around the name of the institute. Social media platforms are the ultimate platform to initiate two-way conversations with the prospective students and increase the chances of getting their business. Being responsive to social media platforms, befriend students and creates affinity in their minds towards your institute and you can understand them better and provide personalised content to strengthen the relationship further. These three marketing strategies can help any institute to get better results and increase the enrolment rate. If you wish to understand more about how digital marketing can help your institute to rise and shine in the business and are still confused with the whole process, then follow: Make a mark in the industry with us via digital transformation.
Contact usAutomation is a process that pretty much took the marketing world by storm. Though there were enough changes taking place in the marketing segment, no one expected that automation would be something that had the potential to completely change the status-quo. But now, if you happen to ask the marketers…
Make a mark in the industry with us via digital transformation.
Contact usIn today's competitive market, it is very important for any performance marketer to have a site that can attract a considerable amount of qualified traffic. Online business efforts have been contributing to a large chunk of revenue for businesses lately. Many businesses rely on online marketing to cater to the…
Make a mark in the industry with us via digital transformation.
Contact usLet us start this article off by asking a simple question: why does a business even need a website, to begin with? It is the most basic requirement for any organization to mark its presence online. The benefits that a website can provide to an organization are endless, and must…
Make a mark in the industry with us via digital transformation.
Contact us
