BlogSearch Engine Optimization (SEO)

Top 6 SEO Trends that will Dominate in This Year

Have your SEO strategies brought you success in 2021? Are you able to get the desired ROI for your SEO campaigns? If your answer is YES, kudos! You are up-to-date in terms of the latest SEO trends! But the question is, Are you ready to rock in 2022? To abstain…

By Rajesh Jhamb
December 28, 2017

Have your SEO strategies brought you success in 2021?

Are you able to get the desired ROI for your SEO campaigns? If your answer is YES, kudos! You are up-to-date in terms of the latest SEO trends! But the question is, Are you ready to rock in 2022? To abstain from getting different penalties and to guarantee that your site is completely upgraded, these top 2022 SEO trends need to be followed.

6 Game-Changing SEO Trends that will dominate 2022

1. Voice Search

Nowadays people have less time and more work, and therefore, they tend to go for options that give better results in less time. So, instead of typing what they need to search for, they go for directly using the voice search functionality. The search queries can be simply spoken and Google will search it for you. This has changed the search market and the year 2022 will see a much higher shift towards this trend. Few points have to be focused upon if voice search has to be made efficient -

Try to use long-tail keywords within the content.
Always go for suffixes like ‘nearest,’ ‘amazing,’ ‘best,’ and ‘top’ within your website content.
Make sure that the website is fast and highly responsive.
The website must always have FAQs that can be general questions of the viewers with the correct answers to them.

2. “Near Me” SEO Strategies

If you are targeting local searchers and have not employed “Near Me” SEO strategies, it’s about time that you should. As you can see, Google Trends data show explosive growth of “near me” queries worldwide. Since people are using more mobile phones now, they keep on searching for places near them, and hence the popularity of local searches has increased even more. The same is going to be increased in the next year. Hence, it is important to make the website more optimized for mobile search and add more of the keywords which are related to some local searches.

3. Feature Snippet & Rich Answers

You've probably noticed that anytime you type a query or search something on Google, that seems like a question, and a box with the desired response is displayed. This is known as Rich Answers, and it is another important factor in Google search rankings. For a wide range of search queries, Google is actively rolling out highlighted snippets, and SEO experts are ecstatic about this new opportunity since featured snippets provide low-ranking pages a chance to rise to the top of search results with absolutely little work. Building links is a significant ranking element. However, not all links function. You will require high-quality links. That's when influencers can come in handy. You have a better chance of gaining natural, high-quality backlinks for your website if you have an expert on your side.

How can you write such a type of content?

Here are a few tips to do so:

Find out questions that your audience is asking and include them in your content.
Create high-quality, snippet-able content.
Have question and answer pages on your website.
Engagement metrics play an important role in getting content featured in Google Snippets.

4. Mobile 1st Index Strategy

According to Google Webmaster blog,“To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site.”

What does all this mean?

Mobile SEO is going to be a high priority in the coming years, and as an SEO expert, you should plan your marketing strategy keeping this trend in mind. Here are a few best practices that will help you excel at mobile SEO -

Leverage browser caching, minify code and reduce redirects to boost page speed.
Never block images, CSS, or JavaScript.
Have a mobile-friendly website.
Don’t use pop-ups and Flash.
Use structured data.

Google has been requesting that webmasters improve their pages' user experience. This method of web page ratings can be decided through combining present page experience signs consisting of HTTP, intrusive interstitial, safe browsing, and mobile friendliness. Fundamental web vitals is a set of three core page experience metrics that offer information to Google regarding the user experience given by specific web pages.

5. Content marketing

Content marketing is the new SEO. It is the cheapest and most effective way to do SEO these days. Not only does writing high-quality content produce links at a quicker pace than building them manually, but it’s also cheaper. Plus, your content will naturally get shared on Twitter, Facebook, Google+, and Pinterest.

6. PPC + SEO

PPC campaigns can have a direct impact on the website's organic traffic. People who often click on the ads return to the site via organic branded keywords. We have done an experiment on our own website #ARM Worldwide for some keywords and saw exponential organic traffic growth as well as leads. Also, HubSpot published a case study on how #ARM Worldwide Generates 200% more Customers through Inbound marketing and marketing automation Running both PPC and SEO campaigns side by side can improve the CTR of keywords and hence improve organic traffic. Also, PPC opened up a floodgate for new keyword opportunities so that we can target those keywords in our content plan.

Final Trends

Focusing on the best SEO trends 2022 and actualizing particular methodologies will guarantee that a site is completely streamlined and prepared to get targeted clients. The majority of the improvements were announced recently and they demonstrate a growing emphasis on AI-based results that include a mix of videos, pages, and other such media. UX is more important than ever, and only those marketers who can see beyond the technical aspects of their SEO job will be able to succeed.

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7 Benefits of Outsourcing Your Digital Marketing Services

"Hiring another individual or company to handle business activities for you not only helps the company in the long term but also helps them share the responsibility of the tasks and gives them a fresh perspective on things. Here you'll find the seven benefits of outsourcing digital marketing services &…

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Foreseeable Trends in the Social Media Industry for This Year

By Mansi Sachdeva
December 22, 2017

This new year is the most anticipated, as the digital landscape of the various social media platforms changes in leaps and bounds, with a hint of a surprise for its targeted audience. In 2018, varied social media platforms like Facebook, Instagram, LinkedIn, Twitter and Snapchat are turning towards immense advancement while trying to break through the clutter, and take creative chances to lure its target audience to take over the market with their social offerings in the digital arena.

1. EPHEMERAL CONTENT IS HERE TO STAY-

Ephemeral Content raised with the rising familiarity of Snapchat which has 100 million daily active users with 10 million of daily video views. Facebook, Instagram, and other respective platforms have also started following the trend by Introducing stories to attract more user base. In 2018, social media platforms are likely to introduce new ways to make their content stand out. It is short- lived but authentic, personal and audience tends to develop a fear of missing out which provokes further curiosity.

2.INCREASING INVESTMENT IN INFLUENCER MARKET -

Influencer Market is pretty much ever present. To promote their engagement and make a reputation in the market, social media platforms need to link themselves with various influencers. Brands will get selective with their influencers as the market competition increases. Influencers help bring about 10x rise in the conversation rate. This was trending in 2017 and will further dominate the market as we step into the new year.

3.RISING AUGMENTED REALITY-

Both Snapchat and Facebook are looking for ways and opportunities to foster the use of Augmented Reality. It is fast and engaging at the same time. Snapchat has got into the trail earlier by adding AR filter in selfie mode and Instagram followed the trend by adding these to its Story feature. The launch of AR Studios also reflects how Facebook is highly interested in introducing AR experiences by adding it into their Facebook and Messenger apps. All social media channels are trying to integrate AR into their respective networks which will make it the new ordinary in 2018.

4.CHATBOTS SERVING PERSONALISATION -

As the competition in the market increases, connecting with one’s audience earns more significance. Chatbots will continue to proliferate as platforms seek direct and more personalized interactions with their customers. Maintaining business via personal and meaningful communication still rules the social world. Moreover, In 2018, 30% of our chat conversations will happen via chatbots. Many Facebook pages already have numerous messenger bots tied to it. We are eager to see how various platforms use Chatbots to get closer to their user base.

5.LIVE STREAMING AND VIDEO CONTENT TO GAIN MOMENTUM-

With the launch of Facebook Live, Twitter’s live streaming app called Periscope, Tumblr and Snapchats’s live streaming, one can predict the expansion of this feature in the market. Live event videos help in increasing a brands favorability by 63%. Thus, live streaming helps capture the attention of followers and brands have more likely come to this realization. Video content which has been omnipresent will really take over in 2018 in both organic and paid social. A Facebook video receives, on an average, 135% more organic reach than a Facebook photo. However, YouTube still leads when we talk about video content. These are some of the social media trends we encountered. The new year will certainly come along with a lot of surprising trends to follow on social media and a lot of competition amongst the brands can easily be predicted ahead in times.

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Major Trends for SaaS Product Development in 2018

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1. Retain Better Customer Approach

It has been financially proven that retaining a customer costs less than hiring a new one. Also, retaining existing customers establishes long-term relationships which keep the product afloat and self-sustainable for a long time. It also builds up the product brand as it establishes trust, it also leads to higher referrals and keeps you ahead of the competition with the revenue growth.

2.Getting Mobile Ready

According to research, more than 50% of people using Smartphone out of the global population and according to Google mobile blog, more than 61% users do not prefer to go to the website, which is not mobile-friendly and quickly migrate to your competitor's website. In 2018, it makes no sense to only have desktop optimized product. In order to get the huge number of qualified traffic and potential customers, SaaS product development company website must be mobile friendly. So that prospects can anytime check out your development advantages on the go.

3. Content Marketing

Content marketing is a great way to get inbound leads and prospects for your product. Content shows that you have the market knowledge to be an industry leader and establishes a brand name amongst the audience. Content marketing can be made easy with proper strategy and well-planned content calendar.

4. Artificial Intelligence

Artificial Intelligence is the new bloodline that streamlines the efficiency of your product. It helps the customers give personalized experiences and helps you differentiate yourself from the competition. It improves the workflow of the product as it can help automate the tedious tasks and increases the morale of the employees while increasing their productivity and performance.

5. Usability and Pricing

User Experience is the key to SaaS product success and this should be dealt with high priority. Users are always ready to pay the right amount if your product solves their actual problem. Also, proper usability for the product keeps the user coming back and even become promoters by referring your products to others.

6. Free and Premium Support

Support is the one thing that establishes trust amongst the user that someone is always there to help them out and assist them with their problems. The support might be free for premium but it is necessary and also promotes the growth of the business. This is the one thing that helps your product become more superior from the competitors while establishing brand name and reputation in the market. SaaS Industry and SaaS trends are changing regularly and you need to keep yourself updated with what’s the latest. Stay one-step ahead as compared to your competitors. Customer oriented approach, mobile friendliness and efficient content marketing will act as the catalyst to gain more revenue and growth. Let’s discuss how you can use SaaS marketing to achieve your business goals.

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Content Marketing Hacks 2020 for Education Institute

By Team #ARM Worldwide
December 20, 2017

The digital landscape is constantly on the rise and all the industries have started leveraging the digital platforms for overall business growth and generating high revenues. Of all the industries, Education Sector has recognized the huge potential it holds when it comes to reaching out to target students and parents to increase college enrollments. Content Marketing lies at the heart of digital marketing when it comes to marketing the millennial students that are actively using the internet as their primary source of information.

So, here is a list of some proven Content Marketing hacks that can exponentially increase your traffic, reach and admission numbers in 2020.

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How Machine Learning is Innovating Mobile App Marketing

By Team #ARM Worldwide
December 19, 2017

Artificial Intelligence (AI) and machine learning were terms unheard of until recent past. But with swift development of technology, AI and machine learning have changed the face of marketing. Many marketers who were earlier apprehensive about using such futuristic technology, have adopted it and it has given a fresh perspective to their marketing strategy. Machine learning has made it possible to automate repetitive marketing functions and make it predictive. Machine learning has made an impact in mobile app marketing also, and has enabled it to perform actions based on user’s needs, without any explicit instructions. Here are a few ways through which machine learning has made mobile app marketing more futuristic, and customer-centric, and how you can you incorporate it in your app :

Customizing the App and Making the User Feel Special

One of the main advantages of incorporating machine learning in your app is that it customizes the app for each user and enhances his experience by many times. For instance, in Facebook, you have “People You Might Know” feature or “Recommendations” in Youtube. This individual approach has many advantages :

It helps the users to get the most relevant and alluring content according to their interests.
Your users will feel like your app is really communicating with them.
Posting a targeted advertisement, which is also a part of customization, have high chances of resulting into sales.

Makes Searching Faster and Easier

In today’s customer-driven age, the main goal of a performance marketer is to drive as much sales as possible by fulfilling the user’s needs and providing solutions to their problems. Machine learning has made apps smart enough to collect all available customer data, such as click - through and sell-through rates, user’s search history and other typical actions. It helps you to provide information to the customers for what exactly they were searching, without them doing much effort. Machine learning is a diverse concept, which uses a wide variety of tools to provide your clients with the most relevant information. It enables it to incorporate ranking, spelling correction, voice searches, suggestions, a list of related results, and so on. It makes the search process for your users more intuitive and less troublesome.

Machine Learning Enables E-Commerce Apps To Skyrocket Their Sales

Probably the most important innovation in the sphere of online marketing has been e-commerce marketing. The rapid pace at which the e-commerce industry is growing worldwide is the proof that how popular it has become. E-commerce apps are the ones that can benefit the most from incorporating machine learning. People download apps in order to make their shopping process more faster and easier. If you incorporate machine learning in your app, it will enable you to increase your base of target audience by providing a solution to their problems and making shopping for them easier. You will definitely get a positive response from your customers by incorporating machine learning into your app. According to a latest research, every second user of the global internet (53% in general) have bought something online, including 62% of smartphone owners. Machine learning helps you to get more customers to your e-commerce app in the following ways :

Recommendations, selected according to your user’s purchase patterns, searching requests and the site contents.
Predictions about the future trends, sales and prices, based on open sources (like blogs, social media, news articles, etc.)
Optimization of your searching process.
Enables to Mine Big Data

Mining big data allows you to find find non - obvious connections between huge sets of information, get useful statistics and find out behavioural patterns of your users. For example, it may be very useful for food delivery app development. By analyzing different kinds of data, such as age gender ,location, search requests, the app usage frequency, etc., you will be able to get more precise information about your user’s preferences and typical behaviour. It will allow you to curate content for people of different age groups, and hence keep them engaged.

Faster and Protected Authentication Process

In today’s age, where there is free flow of information online between the users and businesses, it is very important for the marketers to ensure that all the confidential information provided by the users is secure. Machine learning can be used with the latest types of recognition features, such as biometric to pass user information and authentication processes. This can be incredibly useful for all kinds of apps, including e-commerce apps. Thi technology is widely used by apps such as ZoOm and BioID, which offer an easy way to log into other apps. Now-a-days, people are tired of remembering and typing lengthy passwords. By recording their passwords, or using biometrics, you can make it easier for your users to login, which will entice him to come back to your site again and again.

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5 Reasons you must start managing Online Reputation for your college/university

By Team #ARM Worldwide
December 18, 2017

In layman language, online reputation management is the process of analyzing the threats to the name of an organization and making constant efforts to keep up the name of a brand. Online reputation management can give an organization a chance to tap into the new horizon of a market and expand their business multi-folds. But, why does an educational institute need to perform online reputation management for themselves? Well, the answer is simple. In today’s era where digital/online world holds more value than the offline world, it’s undoubtedly imperative for any educational institute to strategies and maintains their online reputation. If you’re someone who owns a business as small as a street shop or as big as a software MNC, you’ll understand the importance of the having an excellent reputation in the market. Similarly having an online presence and maintaining this status online is essential. This is especially true for the colleges and universities where most of the target audience is present online and consumes information online, ORM becomes a critical part of the marketing strategies. Imagine people saying bad things about your colleges online and posting comments that show that your university is not up to the mark, do you think that the aspiring students who are looking to take admissions in college will ever consider your university? Well, no! That’s why ORM is essential for universities if they want to get admission and not go out of business. Here are some reasons why online reputation management is important, and why universities must focus on it, if not doing yet. To put your best foot forward: Online reputation management is nothing but the way to make your brand look good on the digital platforms. These platforms are where people search for information. Whatever information they need, they turn to the internet for it, be it information about some product or reviews for some movie. Similarly, students who are constantly shuffling between the social media platforms and spend their day while scrolling through the feed on their mobile phones, do a complete research on the internet about the college before applying. Online reputation management makes sure that such students see the best of you. With the right strategies, institutes can present themselves to students in such a way that they understand the benefits of studying in the university. Also, having a good ORM strategy keeps a university in the good books of the current and the potential investors. Investment is another thing that is important for colleges, and if your college is coming out as a potential one, then it may help your college to get some sizeable amount of funding. Increased admissions: As mentioned above, students are now more aware than ever and perform a thorough research before thinking about taking admission in your college. Having a good ORM is the first step of the process that helps to increase admissions. ORM helps an institute to understand the market and analyze the emotions of students towards them, and then devise a strategy accordingly to cater to their needs. When a university has good online reputation and students knows about the academy it increases the chances of them applying to the college. Hence, it's proved that ORM could help colleges to get their admission game on point. Build authority: One thing that ORM strategy does the best is to increase the authority of the brand. How is it helpful for colleges/universities? Let’s have a look. Online reputation management helps institutes to understand the audience very well. With proper insights and understanding of what students want and the kind of content they want to consume, universities can establish a strong authority in this domain. When institutes have a proper understanding of the market and create their persona and profile accordingly, it generates an affinity in the minds of students. When students trust a college and can rely on them for information, they tend to share their feedback and recommend colleges to their friends. This helps a university to get more students or parents as their audience and increase their awareness, which further helps them to improve their admission rate. Hiring best faculty: Online reputation management helps an organization to build a good reputation online that attracts the fancy of everybody. When it comes to working, people always want to work at a place where they can enjoy their work and improve their profile. ORM leaves a strong impression on the minds of people and represents your colleges as the best place to work. This helps institutes to attract and hire the best faculty and improve the value of their educational staff. Risk management: Just Google the fact that how many colleges have gone out of business because of one bad move or a rumor. It takes mere moments to ruin the name of a highly reputed organization completely. ORM is what helps institutes to keep their organizations risk-free. While working in any industry, there are high chances of getting the thing going haywire. Just because of a small incident or a rumor people can turn against you, especially on the digital platforms where rumors or negative notions spread like wildfire. With effective ORM strategies, institutes can be on a constant lookout and make amends in time if anything goes wrong. >>Inbound Marketing can help you managing Online Reputation. Learn more about Inbound Marketing.

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How to Increase Admissions in MBA colleges

By Team #ARM Worldwide
December 15, 2017

We all know the importance of MBA in India. For some it’s the way to get the higher education and knowledge they need, for some, it’s the way to get into the big league. MBA is the hope that students from all across the world have to get better career prospects and have a better life. Year after another students struggle to get into a decent MBA college. Students work hard everyday to prepare themselves for the competitive exams than for the GD’s and then for the interviews. Even then they are not sure whether they will get into a decent B school. There are many B-schools in the world for which students from all across the globe take exams. It seems like that there are not enough quality MBA schools for students. But, there is another side to this story. While there has been a race amongst the students to get into the best of B-schools, there has been a race amongst the colleges too to attract students and fill up their seats. Colleges to fill up their seats and increase their enrolment rate make a lot of efforts and spend a sizeable amount of money and resources. Yet, there are multiple cases where quality colleges end up saving some seats because of the competition in the field. Therefore, it is important for colleges to start working on their marketing strategies to streamline their marketing efforts and increase their enrolment rate. Now as we understand the fact that marketing is pivotal for MBA institutes to stay in the competition and get attention from the students, another thing to consider is the fact that the efforts spend must be in the right direction. Education is the industry that has seen a huge shift in the status-quo when it comes to marketing. With digitalization of the marketing industry, digital marketing has become the only solution for universities and B-schools to increase their awareness and augmenting the enrolment rate. Therefore, if an MBA college wants to increase their admissions and enrolment rate, then they have to leverage the power of digital marketing along with the few tips and tricks. Hence, for the help of institute and educate them about the ways in which they can increase their admissions using digital marketing, we have jotted down some points: #1. Content marketing: Content marketing is one of the most valuable and result-driven marketing strategies for the brands. With continuous and quality content education institutes can establish a certain authority in the niche. When a B-school create and publish constant content and try to educate its audience, they create a certain affinity in the minds of students/ aspirant MBA graduates. Also, when students like the content created by an institute, it increases the chances of students sharing the content with their friends, which in turn increases the visibility of the brand and enrolment rate for the colleges.Know more about Definitive Content Marketing 2018 #2. Inbound marketing: Inbound marketing lets an institute to map the persona of students and create a marketing strategy accordingly. Inbound marketing is a strategy that works in a defined manner in which first step is to map the buyer’s persona and then pitch every individual according to their preferences. #3. SEO: When on digital platforms, the most important part is to have the visibility. SEO is one strategy that can single-handedly boost the visibility of a brand effectively. With many colleges and schools on the same platforms fighting for the top rank, it is important for MBA schools to get their SEO strategies right and get in the race to the top. Efficient SEO strategies help institutes to rank high in search engine results which create a certain impression on the minds of students, and they start looking at the strengths of the particular college. #4. E-mail: E-mail is one of the most used approaches to reach out to students, but only a few of them are able to ace it. E-mails take the content of educational institutes directly to the phones of students. Therefore, it is important for institutes to understand the needs of the students and provide them just the information that they are looking for. There are many tools present online which help institutes to understand what are the exact pain points for students and what information they want and then provide personalized solutions to students accordingly. While digital marketing has taken the center stage in the field of marketing, it is also important to understand that the strategies used in digital marketing must be equally good. Therefore, B schools must consider the above-mentioned strategies to get the most of their digital marketing strategies and increase the admission rate. If you’re an institute that is looking for a digital marketing agency for your marketing efforts or wish to understand more about how digital marketing can help an institute to enhance their enrolment rate then Contact Us Now

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10 CRMs You Can Integrate With HubSpot

By Anushree Bose
December 12, 2017

In today’s digital-driven age, emphasis of customer retention and customer satisfaction in marketing strategy has been more than ever before. There has been a shift towards more humanistic approach to marketing, with practices such as Customer Relationship Management (CRM) being adopted by many companies. A CRM software is incredibly useful to marketers to effectively manage their contacts and leads by recording and analyzing customer data throughout their lifecycle. If you are using HubSpot, you can use its CRM, which is an easy to use and highly efficient tool. Hubspot also lets its users seamlessly integrate third-party CRM’s with its software, thus providing more muscle to their contact and lead management efforts. Here are top 10 CRM’s which can be seamlessly integrated with HubSpot so that you can leverage the data in your marketing activities : #1 Salesforce Salesforce provides powerful CRM tool through cloud computing which can be seamlessly integrated with HubSpot. Salesforce’s Sales Cloud offers content management, opportunity management, and sales collaboration through a variety of features which can be customized to best fit your organization’s requirements. Salesforce touches upon all aspects of CRM, by providing all the insights your sales team may need, from reporting to sales forecasting, and even territory management. Salesforce can accommodate the marketing needs of businesses of all sizes, whether it be a small business or a large enterprise. It is especially beneficial for the latter. #2 Pipedrive Pipedrive is a cloud-based sales CRM tool which especially focuses on small business and entrepreneurs. Its visual sales pipeline provides you with a clear picture about your deals and thus ensures that all your important conversations and activities don’t get dropped. The reason sales teams love using this tool is because it's extremely user - friendly and provides a clean interface, apart from many other compelling reasons. #3 HubSpot CRM HubSpot’s CRM tool is a highly effective yet easy to use tool which provides many features which a marketer would need to organize, track and nurture your leads and customers. It is extremely helpful for the sales team since it automates numerous routine sales tasks and has the ability to perform such tasks with much precision, thus eliminating much of the manual workload of the sales team. HubSpot’s CRM is especially more effective for smaller organizations and teams. It neatly organizes all the information about a lead in one place, and automatically logs in every interaction with a customer in the timeline. #3 Zoho CRM Zoho CRM is an on-demand CRM software which provides a 360 - degree view of your entire sales cycle and pipeline. It is an efficient sales tool which allows you to identify trends, find opportunities, improve efficiency and lower the cost of valuable insights. Zoho is an enterprise software which supports the requirements of CRM for small business as well as large enterprises, helping them to scale their growth while simplifying the process. #4 Nimble Nimble is a smart social CRM tool which transforms the way you maintain your business relationships through smarter relationship management. In today’s competitive world, relationships can make or break your business, and a lot of effort goes into it. Nimble eases the process, by providing an intuitive interface to seamlessly combine all your contacts, emails, social signals, activities, and follow-ups everywhere you go. #5 ProsperWorks CRM ProsperWorks is a smart and efficient CRM especially designed for G Suite, seamlessly integrating all the Google apps such as Gmail, Google Drive, and all other Google apps. It helps you to identify, track, and optimize sales contracts and opportunities and establish a repeatable process. It has a very fast and very easy setup procedure, which doesn’t require any special skills or training. It uses an intuitive visual tool that allows you manage your complete sales pipeline with ease, thus enabling you to close more deals. #6 Infusionsoft Infusionsoft is an all-in-one marketing and sales software, which is especially designed for small businesses. The integrated platform allows you to manage your small business by pulling together data points related to sales, marketing, leads, customers, payments and much more. Though marketers may face difficulty in using the tool if they do not have much of a technical know-how, once your team figures how to go about it, you can leverage it to achieve greater heights for your business. #7 Insightly Insightly provides a web-based CRM system which allows you to manage leads as well as manage your projects more efficiently. The best part about this tool is you can integrate it with any email system, and also it can be integrated with G Suite apps or Outlook 2013/ Office 365. #8 OnePage CRM OnePage CRM turns the complexity of CRM into a simple to - do list. It is built using productivity principles so that the sales team can focus on their sales strategy, not the software. Its intuitive approach to sales allows you to convert leads to customers, reach targets and grow your business faster. It allows you to capture leads from Gmail, Outlook, social media, and other sources to create a contact with just one click. #9 SugarCRM SugarCRM is a web-based application which enables a business to create rewarding customer relationships with their innovative, flexible and affordable CRM solution. The sole focus of this CRM is to put customer relationship at the center, allowing businesses to transform the customer experience and enable highly personalized interactions that drive customer loyalty throughout the entire customer lifecycle. #10 Base Base is an enterprise sales software that allows business to take a scientific approach to sales. It has a powerful, all-in-one sales platform that increases adoption and data capture among sales reps, which provides sales leaders with actionable, quantifiable insights needed to accelerate performance and grow revenue in a way that is measurable, repeatable and scalable. You can choose which CRM best suits your marketing initiatives to integrate it with HubSpot to make your lead management and customer relationship strategy more powerful. While HubSpot alone is a powerful software which provides you with various tools to cater to a wide variety of marketing and sales functions, it seamlessly collects all information from your CRM and leverage the information for your marketing activities. This establishes a smooth coordination between your sales and marketing teams thus greatly increasing the productivity of your business. >> Build a strong CRM with Inbound Marketing. Learn more about Inbound Marketing. . .

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BlogDigital Marketing / Inbound Marketing

3 Proven Marketing Practices to increase college enrolments

By Team #ARM Worldwide
December 7, 2017

It’s not the time when people expect to receive a postcard or stop at roads to admire the creative genius of some advertisement. Even if they do, they talk about it on digital platforms. Now, TV is not the primary source of entertainment and no one care about the radio ads. All these things have been replaced by digital platforms that are used extensively by people every day. This shift in paradigm has affected the way how things are done and perceived in every field of work. Especially in the field of marketing where the audience has completely shifted from offline media to online media the strategies and tactics are now different altogether. With digital platforms taking the lead, traditional marketing methodology has taken a backseat. When most of the students and parents are now available online and spend most of their day searching for information and communicating on digital platforms, schools and higher educational institutes are now aligning their marketing strategies in accordance to the trends. Know more about the Importance of Online Marketing for Education Sector. As per many surveys conducted on the same line, one can easily get the fact that having an online presence is the most crucial aspect for any educational institute if they want to increase their enrolments. Why the internet is so important for the colleges to increase enrolments? As the consumers are heavily reliant on the internet for every piece of information they need and spend every free moment of their day by scrolling through the news feed of Instagram, Facebook and Twitter, it wouldn’t be a great idea to not to utilise the internet for marketing purpose. Online marketing is proven to generate sizeable results for educational institutes if done effectively. When compared on the ROI basis, online marketing beats the traditional marketing by leaps and bounds. It is far less expensive and generates better results than what an old-school marketing campaign can do for your business in current scenarios. Now that we know why online/digital marketing is important for an educational institute to increase the college enrolment rate let’s understand a few proven marketing practices that can help an education institute to augment the results of their marketing efforts. SEO Search Engine Optimization is the most integral part of any efficient digital marketing strategy. From making your college rank higher on the Google search results to increase traffic to your website, SEO does it all. SEO helps an educational institute to improve several aspects of the site which helps institute to rank higher in search results and enhance the visibility amongst the audience. With effective SEO strategies helps institutes to augment their authority in the domain. It is very crucial to have an absolute authority when it comes to educational institutes. Best way to do is by attaining certain links for your websites by the help of local companies, partners in business and various other websites like Quora and Medium. The better the quality of linkbacks you’ll have the better will be the rank of the college on search results. Using such strategies colleges can expand their reach exponentially and attract students towards themselves. Most of the students before taking admissions do check about the colleges online and make their decisions accordingly. So, if your institute is missing out on this aspect, then there’re chances that you’re losing out to a lot of potential business. Content marketing Another way to improve the authority of educational institutes is to increase the educational content on the website and educate the audience. The content could be anything from videos, infographics to blogs; the only mandate is to have a quality content. Through content marketing strategies universities can amplify their follower/ audience base and by creating and publishing informative and relevant content that will catch the attention of the audience and create an affinity towards them. Students constantly search for relative information like ‘Placement opportunities after graduation in Computer Science’, ‘Future prospect of B.A. graduates’, etc. And, if a college is producing content relevant to such topics then there are chances that students will read it and know more about the institute. Also, when students find your content relevant and helpful, they tend to share it with their friends which in-turn increase the visibility and authority of the brands. Social Media Where do most of the student’s hangout? Or what’s the place where they spend most of their time? It’s the social media platforms, Facebook, Twitter, Instagram, YouTube and some others. These social media platforms are a terrific way to interact with the potential students and increase conversations around the name of the institute. Social media platforms are the ultimate platform to initiate two-way conversations with the prospective students and increase the chances of getting their business. Being responsive to social media platforms, befriend students and creates affinity in their minds towards your institute and you can understand them better and provide personalised content to strengthen the relationship further. These three marketing strategies can help any institute to get better results and increase the enrolment rate. If you wish to understand more about how digital marketing can help your institute to rise and shine in the business and are still confused with the whole process, then follow:

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