How Citibank took charge of the celebration of festivities in the digital world, laying foundations to the stage where it could showcase and differentiate itself with mouth watering offers on its Credit Cards, against the clutter of competition in 2013. Client Name: Citibank Premise: Diwali is one festival, which brings everyone together irrespective of our

It has been three months since we invited you here, and we know we have been missed a fair bit on theses shores but things have been super crazy as all of us at #ARM Worldwide chase our dreams of doing things that believe would bring about a positive change. Our apologies for ignoring serving

Our first year of operation as #ARM Worldwide with collective independent experience of over 40 man-years was put in to write Digital Marketing trends for 2014. This year, we thought of going beyond and talking about must implement a strategic direction – which translates to predictions with a specific direction. As one of the leading digital

Web designs just like everything in the world are iterative and progressive. Over the years, our design language, elemental understanding and way of interaction has changed, largely thanks to newer technology, mediums and screen sizes that have come into play. Looking back at a site that was designed as recently as 2012 and one that

For a very broad set of audience, Google and the internet are synonyms. Given the popularity and high penetration of Google, extrapolating the Google Search trend gives a broad picture of everything that was popular on the internet in a calendar year. To give us an idea, every year, Google releases the data that encapsulates the

With December fast approaching, the end of the calendar year and winters very much here, please allow us if we go in a retrospective mood over the period of the next month. And while retrospection will remain the theme for December, as always, our focus will be on future and how to maximize 2016 for

It’s that time of the week again where all off us cannot wait to just turn the lights out at our workstations and go back home and rest for the weekend. Yes, that is how slow, cold Fridays go just about everywhere. So without taking away much of the time, lets jump into everything that

Time Lapse photography has always been the best way of recording slow changes. As a result, not only they are a treat to the eye giving us a feel for details and appreciate the gradual changes in time which culminate towards an entirely new scene, they also teach us the age old lesson of ‘Time

As the winter knocks on the door and mercury dips in Delhi, the number of coffee mugs, while getting bigger are also making a more frequent appearance in our office cubicles. The afternoon walks for lunch in the soothing sun are longer, and typing speed is a fair few notches below than normal, at least

It is always a challenging week when you are back to work after a vacation thanks to the festivities, and add in the setting of winters and a rather pleasant temperature range, and you could perhaps make a case for being a bit slow. But thanks to the spacious energy around in the office, which