Digital Marketing Insights | #ARM Worldwide Blog

Affiliate industry landscape by Hina Mittal Nayar, CEO, ProfiliAd


Affiliate industry landscape by Hina Mittal Nayar, CEO, ProfiliAd

MainAd, an international Retargeting company headquartered at Italy, ventured into the Indian affiliate market with ProfiliAd. Profiliad is an affiliate marketing network in a technological partnership with Infospica to innovate and develop technological solutions for their target audience. Hina Mittal Nayar, CEO ProfiliAd carries industry experience of over a decade and sets on her first

5 Best Ways to Execute an Effective Event Marketing Plan


5 Best Ways to Execute an Effective Event Marketing Plan

While exhibitions are a gateway to participate in industry affairs, expand the horizon and utilize the opportunities to maximize marketing measures. In an age of cut through competition, every activity needs the right set of communication to get recognition. If you are an exhibitor in a national or international event like CES, ad tech India,

Boltt Showcases at TechCrunch Disrupt


Boltt Showcases at TechCrunch Disrupt

The doors to TechCrunch Disrupt SF 2016 opened on September 12 at Pier 48 in San Francisco. The three-day conference hosted over 5,000 attendees, with hundreds of thousands more tuning in online. With a gamut of activities, start-up and tech companies alike gathered to showcase new ideas and products. The fraternity showcased innovative products with

5 Things You Must Do Before Attending an Event


5 Things You Must Do Before Attending an Event

With the markets expanding, competition has accentuated for industry players across every sector. From one-sided communication, it has now come to an interactive model between the owners and consumers across multiple platforms. Corporates are massively investing on two pillars – Customer attention and retention in their minds. Higher the visibility, greater are the chances to

Google’s plan for India, Facebook Copyright issues & Japan’s online stalking law: This Week In Digital


Google’s plan for India, Facebook Copyright issues & Japan’s online stalking law: This Week In Digital

A new year. A new beginning. And some new year resolutions you are most likely to set and forget. If you, the ‘ mighty marketer’ look to raise the bar and deliver an extraordinary customer experience, resolve to work out and be more flexible. Yes, work out a plan to deliver and get more flexible

IPRCCA Award for Most innovative use of Social Media


IPRCCA Award for Most innovative use of Social Media

We are glad to announce that ARM Worldwide has been awarded with another gold. This time, India PR & Corporate Communications Awards 2016 (IPRCCA) for most innovative use of Social Media in “A hilarious attempt by TE-A-ME to “Purify” Donald Trump”. e4m IPRCCA 2016 is the path breaking initiative to salute and recognise the contribution

Facebook on Fake News, Revisiting Instagram Photos, Keeping up with the #MannequinChallenge: This Week In Digital


Facebook on Fake News, Revisiting Instagram Photos, Keeping up with the #MannequinChallenge: This Week In Digital

We are the middle of December, just two weeks away from 2017. In Digital, most things are moving product wise and a lot has been happening on social media. In coming weeks, we will witness the opening lineup of Christmas campaigns from the spectrum of brands. For this week, following is the roundup of everything

Concluding the Web Summit 2016, Lisbon: Day #4


Concluding the Web Summit 2016, Lisbon: Day #4

10 Facts – Web Summit 2016, Lisbon 72000 people (19000 youngsters for single day events) from 166 countries joined us in Lisbon for Web Summit. Female/male gender ratio at Web Summit 2016 is 42% to 58% India is one of the 20 most represented countries 677 speakers at websummit 2016, including politicians, footballers, singers, tycoons, unicorns,

ARMed up at the Web Summit 2016, Lisbon: Day #1


ARMed up at the Web Summit 2016, Lisbon: Day #1

Web Summit, an event I have been planning to be a part from past 2 years. Ireland it was last year, Visa happened but witnessing didn’t for some reason. 2016 event moved from Ireland to Portugal, Lisbon. This event is huge, 53000 people from over 166 countries, massive centerstage, followed by multiple stages along side

Facebook’s Q3 Performance, Snapchat’s Media Grip and Video Mobile Notifications: This Week In Digital


Facebook’s Q3 Performance, Snapchat’s Media Grip and Video Mobile Notifications: This Week In Digital

This week was full of movement, specially for Digital. Other than the buzz about Apple’s new Macbook Pro and how everyone is dismissing it, we also saw Facebook announcing their revenue for the quarter, Google opening up gates for Travel marketers and a lot of shakes in the mobile area. As a digest to keep you updated on

Why Go Fast and Go Far?


Why Go Fast and Go Far?

One question that haunts each one of us is ‘What do we want to achieve in life?’ Some have the answers for this, and they are working towards it, some think they are on the right way, and the destination is the future that will unravel the mystery, and some don’t have any idea, well

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