A day to mark the glory of women or a day for the better halves- International Women’s Day. The world has been celebrating this day for about 100 years now to commemorate the achievements of women in various fields. There has been a constant struggle for females; It baffles my mind that not even 100

MainAd, an international Retargeting company headquartered at Italy, ventured into the Indian affiliate market with ProfiliAd. Profiliad is an affiliate marketing network in a technological partnership with Infospica to innovate and develop technological solutions for their target audience. Hina Mittal Nayar, CEO ProfiliAd carries industry experience of over a decade and sets on her first

While exhibitions are a gateway to participate in industry affairs, expand the horizon and utilize the opportunities to maximize marketing measures. In an age of cut through competition, every activity needs the right set of communication to get recognition. If you are an exhibitor in a national or international event like CES, ad tech India,

The doors to TechCrunch Disrupt SF 2016 opened on September 12 at Pier 48 in San Francisco. The three-day conference hosted over 5,000 attendees, with hundreds of thousands more tuning in online. With a gamut of activities, start-up and tech companies alike gathered to showcase new ideas and products. The fraternity showcased innovative products with

With the markets expanding, competition has accentuated for industry players across every sector. From one-sided communication, it has now come to an interactive model between the owners and consumers across multiple platforms. Corporates are massively investing on two pillars – Customer attention and retention in their minds. Higher the visibility, greater are the chances to

A new year. A new beginning. And some new year resolutions you are most likely to set and forget. If you, the ‘ mighty marketer’ look to raise the bar and deliver an extraordinary customer experience, resolve to work out and be more flexible. Yes, work out a plan to deliver and get more flexible

We are glad to announce that ARM Worldwide has been awarded with another gold. This time, India PR & Corporate Communications Awards 2016 (IPRCCA) for most innovative use of Social Media in “A hilarious attempt by TE-A-ME to “Purify” Donald Trump”. e4m IPRCCA 2016 is the path breaking initiative to salute and recognise the contribution

We are the middle of December, just two weeks away from 2017. In Digital, most things are moving product wise and a lot has been happening on social media. In coming weeks, we will witness the opening lineup of Christmas campaigns from the spectrum of brands. For this week, following is the roundup of everything

10 Facts – Web Summit 2016, Lisbon 72000 people (19000 youngsters for single day events) from 166 countries joined us in Lisbon for Web Summit. Female/male gender ratio at Web Summit 2016 is 42% to 58% India is one of the 20 most represented countries 677 speakers at websummit 2016, including politicians, footballers, singers, tycoons, unicorns,

At Web Summit, over a thousand startups (a pessimistic assumption – 3 pavilions and in each there are tree categories of exhibitors Alpha, Beta & Starts) exhibit every day and close to 80-85% of the startups are there only for a day, which means there is still a lot of work to do here inWeb

It’s massive! There are 3 pavilions for exhibitions with side stages for parallel sessions and one massive centerstage, it’s difficult to plan what to do first or, in what order as there is too much happening and one wants to do a lot. Easy way out was to scan through all the sessions mark the

Web Summit, an event I have been planning to be a part from past 2 years. Ireland it was last year, Visa happened but witnessing didn’t for some reason. 2016 event moved from Ireland to Portugal, Lisbon. This event is huge, 53000 people from over 166 countries, massive centerstage, followed by multiple stages along side

This week was full of movement, specially for Digital. Other than the buzz about Apple’s new Macbook Pro and how everyone is dismissing it, we also saw Facebook announcing their revenue for the quarter, Google opening up gates for Travel marketers and a lot of shakes in the mobile area. As a digest to keep you updated on