As the shortest month of the year comes to an end and we all join in together to the chorus of #WeWontGiveItBack it is not far off the mark to say that the timing of this weekend has been impeccable, not to forget just in time to get some chores done before the first major

A few days ago, I was interviewed for the Ernst & Young (EY) Social Media Marketing India Trend Study. The report is very insightful if you are looking to explore questions like: “What are the key challenges that digital marketers are facing?” or “How do companies evaluate, strategize & invest in social”. Some of my

Campaign Background: NIIT is a global talent development company, offering learning and knowledge solutions to individuals, enterprises and institutions alike. It has long been considered the leader in preparing the students for a rewarding professional life. GNIIT is one of the several high quality for-profit run wings under the vast umbrella of NIIT, and its

Client: NIIT ltd Time Period of the Campaign: October 6th to December 2nd, 2013 Cover Note: With the education sector flooding with numerous institutes, NIIT needed to stamp their authority as a leader in providing IT based courses post the high school and propagate their Cloud Campus. During this period, Viswanathan Anand, who has been

With the penetration of the Internet at an all time high, MTS wanted to create a tremendous wave of excitement around its latest offering, 3G Plus Network. To facilitate this and to build a strong bondage between the brand and its consumers, MTS created a video with potential to go viral featuring a new born

Panasonic launched their EcoNavi line of Air Conditioners, which promise to optimize the performance of appliances while greatly reducing electricity and water consumption. As a pioneer in the space of innovative technology, Panasonic wanted to spread a word about the new product and to endorse this new line of Air Conditioners among the 25+ year

The journey of Gionee Elife E7 from the research labs of China to the beautiful shores of India and everything that happened in-between Client Name: Gionee India Agency: #ARM Worldwide Pvt Ltd Premise: Having launched the Gionee Elife E6 in India and announced its arrival to the continent of India, Gionee Mobile was all set

Campaign Background: Gionee Mobile, a leading smartphone manufacturer in China, is known for its impetus on excellence in R&D, which results in high quality smartphones. Gionee was set to bring its latest flagship device, called the Gionee Elife E7 to India. The device was a successor to the Gionee Elife E6, which had given the

How Citibank and its 24 E-Com partners took to Social Media to engage with the audience, educate them about the various offers during the largest Cyber Sale in India, and encouraged them to cash in the on the unique opportunity presented to them with OMG Sale. Premise: #OMGSale 2013 was the next iteration in the

After a grand opening and having read through all your, ‘We missed you messages’ and love in the form of shares on Social Media, we are back with our roundup of everything that is newsworthy in the digital space. We are sure you will agree that given the short-ish week this was in India, it