With smartphones, wearables, tablets and personal computers evolving into providing us with extended immersive experiences, there is a flood of content for everyone to read. Blame it on fast life or how the digital medium has evolved, the attention span of an average user has drastically come down in the last few years. In a
It has been a recurring theme of discussion over the past year or so of our existence with clients past and present about how to best leverage Facebook as a platform to drive conversations, actions as well as source content. Recently, in August, India hit the magical 100 million user mark on Facebook and that
Its the final friday before the festivities kick in and needless to say we are super excited. As you are aware that Diwali is the time that kicks off the holiday season in India and therefore a lot of us will be joining up with our families away from our family that is #ARM and
With the internet penetration growing at exponential pace, the opportunities for brands to reach a wider audience are bigger than ever. An audience that was connected via only print or television say a few years ago, today is very much digital savvy and as a result the breakdown of media spends makes for an intersting
It has been a good two weeks since our last update and while its easy to blame the festivities and crazy work schedule, lets just say we were waiting for you to miss us. A lot has happened in these 14 days or so. We visited GMIC, Bangalore to participate in the Mobile Conference, enjoyed
The evolution of mobile from featured to smartphones, has lead it to becoming not only a hub of information but also a key screen when planning the digital strategy given the popularity and widespread usage of mobile. If we look at the numbers, they make for an absolutely staggering reading, some of which may even
There are times when we need to stand up and be counted as a team. And no, not for a campaign or the usual office activity, but when the human cry calls for it. It was a surreal experience this week, when every single member of the organization stood together, hand in hand ready to do
With the launch of the sixth iteration of the Apple iPhone, all the attention once again shifted to the mobile industry and its broad capabilities in giving us that one perfect gadget to use everywhere. Not only has our need and desire to stay in touch increased multifold, but we have come to expect so much
Very recently, we did a feature where we talked at length about the #IceBucketChallenge and what a wonderful initiative it was, all propelled by the power of digital media with social media in driver’s seat. However, if you come down to the bare numbers for the disease, in no way we are trying to suggest
The Apple week has come and gone and perhaps left some of us a few dollars light. Yet, the event at Cupertino on the 9th of September was a classic case of over promise and maybe a little underwhelming delivery. No doubt that the iPhone 6 and 6 Plus and the Apple Watch will sell
It was only yesterday when Steve Jobs stood on the stage playing with our hearts and mind teasing that he had come up with the best mobile phone, an internet browser and an iPod and miraculously combined them into one device, calling it the iPhone. Steve took the air away from the room. It was
Unless you have been living under a cave with absolutely no internet connectivity or people to talk to in the past month or so, there is absolutely no way you do not know what #IceBucketChallenge is all about. You may have noticed that we continue to address the ice bucket challenge as #IceBucketChallenge and the
In the mad rush of IFA and anticipation of the massive upcoming Apple announcement on September 9th, this week has been all about showcasing new gadgets and newer technologies. If you are into the world of sports, this was a fascinating week with India finally putting their demons of England behind with a sweet victory
