The week ending on June 6th was largely dominated by the big announcements made at World Wide Developer Conference by a rejuvenated, funnier and a more open Apple Inc. Apple threw the challenge open to its colossal competitor, who it was not afraid to take the micky out of  either occasionally. Be it with the

When Tim Cook took the stage for the historical 25th World Wide Developer Conference at San Francisco he looked noticeably relaxed, fresher and in the mood. Taking several jibes at the competitors and proud of the numbers achieved by Apple in pretty much every vertical, Tim was like a kid in the playground for the

There are always weeks where things are slow and drawn out and not much action happens. Maybe its the calm before storm that may hit our shores in the upcoming week, but this week was pretty much worth writing off, in the Digital Marketing space. While India underwent a major Government shuffle with the new

The unrivaled thing about being associated with the world of Digital Media is that there is never a dull second. The digital world moves at the pace of light and with one development or the other happening, it takes a true internet junkie with a an obsessive flavor for reading and grasping content to keep

Look around yourself, we guarantee that everyday, you will at least catch a bunch of people taking a picture of themselves with camera on their smartphones. In fact, it has become such a popular sight, that we have started calling it, the ‘selfie culture’. Used with permission of Natalia Fracesca Sinatra and Davide Giavazzi The world

Social Media is as competitive today as it has ever been. It is a war. Unless you are deceptiveness funny, boldly quirky, extremely pretty or just downright famous, sorry to say, your chances of survival are as good as chances of an ant surviving in an elephant stampede. So does that mean you cannot survive?

Samsung in the recent years has been the global leader in mobile technology. At MWC 2014, they proudly announced that they had sold more than 200 Million Galaxy devices, and that’s a real feat for a company that has been labeled to just copy and paste. They are the ones to beat when it comes

Years come and years go, they leave a trail of memories for us to reflect upon. The difference between today and fifty years ago is, today our memories are digital. We may call our array of devices or gadgets as something to keep us connected to people, but come to think of it, they are

Jawaharlal Nehru famously said, “The wheel of change moves on, and those who were down go up and those who were up go down”. Predicting trends or what is going to happen is like playing with fire, you may burn your hands, but if you get it right even once, it’s like winning a grand

What a year this was! New beginning and new projects were initiated with Zeal and excitement. As people say, it’s never too late to learn, each one of us learnt something new this passing year. These learnings differed from person to person, be it tech or digital. Here we have a compiled list of what we

Are you having a tough time keeping your audience interested? Often struggling to come up with blog posts that attract the right type of visitors? We all do! Time and again we run out of ideas. How then can one make their blog popular?  There are certain common working methods that one can adopt to make

The dynamics behind building a fan-base is always a long and stretched process, be it for a big brand or for a start-up. The key behind this is based on finding the right type of information to post and then to share it amongst people who matter. Here are a few points which will help you to influence