Tag: digital marketing trends

Search Engine Optimization (SEO)

From Rankings to Recommendations: Why LLM SEO Is the Next Evolution of Search

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Search is no longer just about Google rankings and keywords. Today, customers are asking questions directly to AI tools like ChatGPT, Gemini, Perplexity, and Bing Copilot, and making decisions based on the answers they receive. If your brand is not showing up accurately (or at all) in these AI-generated responses,…

  • By ARM Administrator
  • January 16, 2026
Search is no longer just about Google rankings and keywords. Today, customers are asking questions directly to AI tools like ChatGPT, Gemini, Perplexity, and Bing Copilot, and making decisions based on the answers they receive. If your brand is not showing up accurately (or at all) in these AI-generated responses, you’re invisible at a critical moment of intent.  This is where LLM SEO comes in.

LLM SEO: Your AI Search Edge for Brand Authority

LLM SEO, or Large Language Model Search Optimization, shapes your brand's digital presence so AI tools like ChatGPT clearly understand, trust, and represent you in answers to user queries. Unlike traditional SEO focused on keywords and rankings, LLMs optimize for meaning, prioritizing brand understanding, recommendations, and AI-generated answers over individual page performance. When your brand is absent from these responses, organic rankings alone are no longer enough to protect visibility. Hence, in this new environment, brands now compete for recognition, trust, and accurate representation by AI systems. Why does it matter now more than ever? It is because consumer search behavior has fundamentally changed. Their behavior has fundamentally changed, with many now letting AI make everyday life decisions. They are shifting from Google to AI for queries like “Which marketing agency is best for my industry?”, “What’s the most effective performance marketing strategy for e-commerce?”, or “Which agencies are trusted for B2B SaaS demand generation?” In fact, 77% of ChatGPT users now say they use it as a search tool, with many discovering new brands directly through AI-generated answers (Search Engine Journal).

The Core Strategy: How to optimize for AI understanding

AI tools rely on a combination of high-quality website content, authoritative blogs and guides, media mentions and PR coverage, FAQs and explainers, structured data, and consistent brand references across the web to form a reliable picture of your brand. When these signals are aligned and consistently reinforced, AI systems are far more likely to recognize your expertise, trust your authority, and surface your brand confidently in AI-generated responses. If your content is unclear, fragmented, or generic, AI tools struggle to represent you correctly. LLM SEO is therefore a strategic, long-term investment in brand authority rather than a short-term optimization tactic. Brands must clearly define their positioning so AI models can confidently associate them with the right topics, capabilities, and authority. This clarity is reinforced through insight-led content that demonstrates real experience, depth of knowledge, and credibility, supported by strong off-site signals such as PR coverage, thought leadership, and visibility across relevant industry ecosystems. Moreover, continuous monitoring is essential to ensure the brand remains accurately represented as AI models, platforms, and user behaviors continue to evolve. In an AI-driven search economy, the brands that succeed are not simply the most optimized. They are the ones AI understands most clearly.

LLM SEO Optimization for Brand Visibility

Clear brand definition is the foundation of effective LLM SEO. AI needs to instantly grasp what you do, who you serve, and your unique edge, consistently across your site, blogs, and external platforms. Here are the key things you need to keep in mind when optimizing for LLM SEO:
  • Substance matters as much as clarity as AI favors proven expertise like industry insights, how-to guides, proprietary frameworks, real use cases, and measurable results over empty slogans, positioning you as a trusted authority.
  • How this information is structured also plays a critical role. Clear headings, FAQs, bullet points, summaries, and logical flow help AI extract meaning accurately. Focus on semantic clarity over keyword stuffing. Use brand names, topics, and metrics naturally in context, short paragraphs, and explicit signals like "Key Takeaway" or "In Summary". This helps LLMs grasp intent without fluff.
  • Off-site signals seal the deal. Media coverage, guest posts, podcasts, webinars, LinkedIn thought leadership, and strong leadership presence build the credibility AI craves for confident recommendations.
  • Content that revolves around definitive guides tackling core questions, comparison pieces weighing options, educational blogs (not sales pitches), objection-handling FAQs, and expert-backed trend analyses are also key elements that amplify your brand visibility.

The Strategy in Action: How Leading Brands Are Winning

Leading brands are actively adopting LLM SEO strategies that blend high-quality content, semantic optimization, and authoritative digital presence. These efforts ensure AI tools like ChatGPT, Gemini, and Perplexity reference them accurately and consistently. Brands align these strategies with their business models for maximum impact:
  • The Personalization Play: Brands like Nike pairs AI-driven personalization with rich lifestyle content around fitness and sport, ensuring it naturally surfaces in conversational searches. 
  • The Ecosystem Play: Companies such as Starbucks build robust digital ecosystems. Their apps, product schemas, and frequent updates make them reliable sources for AI-generated recommendations, seamlessly integrating online and offline touchpoints.
  • The Authority Play: Tech leaders like Microsoft, Logitech, and Salesforce focus on being the most trusted answer in their domain. These brands leverage structured FAQs, schema markup, and expert resources. These tactics position them as go-to answers for technical, creative, and professional queries, establishing enterprise-level dominance.
  • The Platform Play: TikTok optimizes explanations of its features and emerging trends, ensuring clear AI interpretations and surfacing in dynamic queries. This keeps the platform top-of-mind for viral, trend-driven discovery.
  • The Cultural Continuity Play: Iconic brands like Barbie stay discoverable by combining structured product data with sustained cultural visibility. Barbie’s consistent presence across media, commerce, and search signals keeps it top-of-mind and frequently recommended by AI systems.
  • The Niche Authority Play: Emerging SaaS brands like Mentor Cruise, SignWell, and Growform win by owning tightly defined problem spaces. They use aligned FAQs, tutorials, and semantic clusters to drive high-intent discovery, allowing them to punch above their weight in AI-led recommendations.
This framework shows that success in AI search isn’t about one universal tactic. It’s about choosing the right play based on business model, scale, and ambition, then executing it consistently across content, data, and experience.

The Playbook: Measurement, Misconceptions, and Your Next Steps

Measuring LLM SEO success goes beyond traditional rankings. It's an evolving practice focused on key indicators like the frequency and context of your brand mentions in AI tools, the accuracy of AI-generated descriptions, spikes in branded searches, and tangible outcomes such as higher-intent leads and stronger trust signals in sales conversations. Don't fall for common misconceptions. LLM SEO doesn't replace traditional SEO but complements it by prioritizing AI comprehension and authority. AI-generated content alone falls short without genuine expertise, and this isn't a future concern. Customers already rely on AI for decisions today. Ultimately, winning in the AI answer economy means shaping how your brand appears when you're not in the room. Invest early with consistent messaging, expert content, and structured signals to build trust, sustain visibility amid fewer clicks, and influence buyer journeys ahead of competitors. Track progress rigorously to refine your approach, turning LLM SEO from a buzzword into a present-day advantage that makes your expertise credible and influential.

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    BlogDigital Marketing

    The Great Rebuild: 5 Digital Marketing Trends That Dominated 2025

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    In 2025, marketing was no longer a series of campaigns; it became an integrated system. As consumers began using an average of three discovery channels before any purchase, the lines between search, social, and commerce dissolved. This forced a fundamental rebuild, where AI-powered workflows, content-led commerce, and real-time personalization became…

    • By ARM Administrator
    • December 29, 2025
    In 2025, marketing was no longer a series of campaigns; it became an integrated system. As consumers began using an average of three discovery channels before any purchase, the lines between search, social, and commerce dissolved. This forced a fundamental rebuild, where AI-powered workflows, content-led commerce, and real-time personalization became the new foundation for how brands are discovered, trusted, and chosen.   At the same time, the speed and scale of AI triggered a necessary human counter-reaction. Trust, ethics, and authenticity became decisive filters, not soft values. McKinsey 2025 reports reflect this dual shift clearly. Marketing began to feel more like a system working quietly in the background, while brands were expected to show up with greater clarity, consistency, and credibility at every touchpoint. The defining digital marketing trends 2025 were not isolated tools or tactics, but signals of a larger rebuild—one where intelligence was built in, experiences responded in real time, and human trust became the anchor that made acceleration sustainable.

    • AI Avatars took over the feed

    AI avatars became one of the most visible influencer marketing shifts in 2025, as brands started using them to post 24/7 and be precisely aligned with brand tone, values, and campaign calendars. Virtual influencers like GIA, Noonoouri, and Lil Miquela are increasingly fronting fashion drops, beauty launches, and even music and activism campaigns giving brands greater creative control, faster content localisation across markets, and more efficient production at scale.   India’s first virtual influencer, Kyra, crossed 250k+ followers on Instagram and continued collaborations with brands like boAt and Titan Eye+, using CGI‑driven travel, lifestyle, and fashion content to deliver campaign reach without the unpredictability of human celebrity schedules or controversies. Newer virtual personas and AI‑avatar products such as Naina and “virtual mom” Kavya Mehra have emerged showcasing how AI characters can be tailored to specific niches from parenting to beauty, rather than just generic models.   AI Avatars act as always‑on brand ambassadors, fronting social‑first campaigns on Instagram Reels and YouTube Shorts with consistent visuals and messaging. Many brands pair AI avatars with human creators using them for hero visuals and explainers, and real influencers for testimonials and live interactions so the brand gets both novelty and “human proof.” AI avatars are increasingly tied to purpose and experience. Fashion and luxury campaigns like Dior collaborating with Noonoouri or houses like Balmain rolling out CGI “armies” of virtual models and similar avatars foreground sustainability, inclusivity, or digital couture. Local platforms like CreatorsXchange and JioStarverse now offer “virtual influencer as a service,” letting marketers spin up multilingual, culture‑tuned AI faces that can personalize scripts and appearances at scale, making AI avatars one of the most talked‑about emerging AI marketing trends of the year.

    • Content became AI-Infused, Immersive and Dynamic

    More immersive and dynamic content became a defining marketing shift in 2025 as audiences stopped being satisfied with passive scrolling and started expecting experiences they could tap, swipe, explore, or even step into. Content creation and distribution became deeply AI-native, with generative tools helping marketers ideate, draft, and personalize at scale while teams shifted more time into strategy and experimentation. The hype around immersive experiences like shoppable, interactive videos and virtual showrooms amplified, turning feeds and product pages into dynamic environments where users could discover, try, and buy without leaving the scroll.   Myntra exemplifies this trend. In 2025, the platform seamlessly combined AR 'virtual try-on' tools, AI-powered recommendations, and in-app shoppable live streams, allowing users to explore looks, test products, and purchase without ever leaving the content flow. Similarly, Amazon India stepped up video and live shopping in 2025, adding short shoppable videos and live shows to brand stores so viewers can tap products on screen and buy instantly turning each video into a mini storefront.   Taken together, in 2025, digital marketing trends moved away from one size fits all assets to tightly defined niches and interconnected ecosystems. AI-driven personalization became a core expectation, with around 70% of consumers wanting tailored experiences and brands using behavioral and contextual data to dynamically adapt messages, offers, and creativity in real time.

    • AI SEO became Mainstream

    AI SEO became non‑negotiable in 2025. Platforms like Google and AI assistants began summarizing information directly on the results page, shaping what people saw, trusted, and acted on before they ever clicked through. According to Ahrefs, AI overviews on search results pages slash the click through rate for the top-organic spot by an average of 34.5%. For brands, being discoverable meant more than ranking on a results page. They now have to adapt to Generative Engine Optimization (GEO), ensuring their content could be interpreted and surfaced within AI-generated answers.   At the same time, consumers started using multiple search paths in parallel—asking AI tools, scrolling social platforms, and checking traditional search—making visibility more fragmented and competitive. The brands that performed best in this new environment focused on clarity and credibility. They focused on strong E-E-A-T practices, publishing content with clear points of view, strong expertise, and structured narratives that AI systems could confidently surface in answers. The goal was no longer just driving clicks, but earning presence where questions were being answered instantly.   By the end of 2025, success in SEO is measured by whether a brand showed up inside AI-generated responses themselves. SEO teams integrated AI tools for tasks like keyword clustering and content audits, speeding up processes while pairing them with human oversight for quality. B2B brands crafted pillar pages and use schema markup to boost chances of being quoted in AI answers, turning "AI visibility" into a measurable KPI alongside traffic. That shift turned AI-led search visibility into a strategic priority, and one of the defining latest marketing trends of the year.

    • Social Commerce evolved through Live Streams

    In 2025, social commerce in India stopped being a side experiment and became one of the main ways people actually shop, especially in fashion, beauty, and everyday categories. It evolved into a full ecosystem where newer marketing trends like user‑generated content (UGC), creator communities, and niche platforms such as Discord-style groups started to play as big a role as traditional brand channels. One big shift was creator‑led commerce becoming the “front end” of e‑retail. Brands increasingly encourage customers to post haul videos, review reels, before‑after shots, and “unfiltered” experiences on Instagram, YouTube Shorts, and Meesho/Myntra feeds, then plug the best of this content directly into product pages and shoppable videos   According to Storyboard18, Myntra’s Ultimate Glam Clan and shopper‑creator programmes already drive over 10% of platform revenue and see 25–28% higher conversion than regular listings, with nearly one in five customers engaging with creator content before buying. Meesho works with more than 50,000 creators and has close to one million creator videos that generated sales last year, essentially turning its app into a video‑first bazaar for Tier‑2/3 India.​   Alongside this, conversational commerce on WhatsApp emerged as one of the major recent trends in marketing, quietly becoming the “mall” for millions of small businesses. With around 500 million+ Indian users and roughly 80% of Indian small sellers using WhatsApp Business for catalog sharing and chats, brands and merchants now run the entire funnel in chat, sharing catalogs, handling queries, collecting UPI payments, and even doing one‑to‑one styling sessions. Layered on top of this is a new wave of hyper‑personalisation via AI chatbots and assistants. Nykaa’s new AI stylist, Nykaa Muse, is a clear 2025 example of this shift, acting like a digital shopping assistant that chats about your tastes, occasions, and moods before serving smarter, more tailored beauty and fashion recommendations every time you come back. This evolution denotes that social content is no longer just about awareness posts. It is a full‑funnel engine where creators, chats, and live video now directly carry the responsibility for discovery, confidence, and conversion.

    • Conscious Marketing with Purpose, Ethics & Sustainability

    Marketing ethics and sustainability moved from slogan to survival strategy in 2025. New Central Consumer Protection Authority (CCPA) Greenwashing Guidelines, finalised in October 2024 and operational through 2025 has shaped this year’s digital marketing trends. It now requires brands to back terms like “eco‑friendly,” “green,” or “carbon neutral” with clear proof, certifications, and specific data, with fines and penalties for vague or misleading environmental claims. According to MN4U Bureau, only 29% of Indian consumers actually trust green marketing claims, pushing brands to move from glossy ESG campaigns to measurable impact such as renewable energy use, plastic reduction, traceable supply chains, and transparent reporting as the real drivers of trust and brand value.   Leading Indian examples in 2025 reflect this “intent to evidence” shift. Tata Motors continues to build its “Evolve to Electric” narrative around the Nexon EV and other EVs by pairing communication with investments in charging infrastructure and policy partnerships, while Tata Group overall tops Brand Finance’s 2025 Sustainability Perceptions Index for India, signalling that consistent, long‑term ESG action now translates into tangible brand and financial value. FMCG and consumer brands like Dabur, ITC and Godrej Consumer Products are highlighted for moving beyond one‑off cause campaigns into sustained programs on eco‑friendly packaging, responsible sourcing, and carbon/energy targets, positioning sustainability as a business and brand strategy rather than a seasonal message.    For an urban, digital‑first shopper who says “I want to buy better, but I don’t have time to research everything,” this kind of structured transparency is exactly what converts intent into actual sustainable purchases. It also changes the job of content and media. Campaigns increasingly point to dashboards, proof points, supply‑chain stories, and impact reports, not just big‑budget films. Taken together, 2025 looks like the year India’s “marketing with purpose” story grew up; brands that win trust are the ones treating ethics and sustainability as verifiable performance levers—measured, audited, and communicated with specificity.

    What 2025 Taught Us about Marketing’s Future

    2025 made one thing unmistakable. Digital marketing moved past the false choice between technology and humanity and into a new equilibrium shaped by both. AI accelerated everything—creation, personalization, discovery, and scale. But that very speed sparked an equally powerful reaction. Trust, ethics, and authenticity stopped being differentiators and became expectations.   When avatars can speak flawlessly, content can adapt instantly, and search can think in meaning rather than keywords, advantage no longer comes from capability alone. It comes from intent. Why a brand shows up, what it stands for, and how consistently it earns belief across every touchpoint.   Looking ahead, the next phase of marketing will reward clarity over complexity. As AI lowers the cost of creation, meaning gains value. As automation compresses time, proof and accountability become non-negotiable. And as experiences grow more intelligent, consumers will gravitate toward brands that think deeply and balance speed with sincerity.   The defining question for digital marketing in 2026 will not be how quickly brands can create, personalize, and optimize, but how deliberately they choose to do so. Those who respect the tension between acceleration and restraint, data and dignity, will not simply keep pace with change. They will set the standard for what marketing becomes next.

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      2023 Trends Digest

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      As the world continues to become more digitally connected, one of the most important aspects of success for businesses in the year 2023 will be staying up to speed with the ever-evolving landscape of trends digest.  Let's revisit some of the trends you definitely need to own this year: E-commerce…

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      E-commerce Trends

      With the growing usage of mobile internet, Ecommerce has taken centre stage in our lives. By 2023, industries will embrace these new Ecommerce trends and will capitalise on the opportunities presented.
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      Read the exhaustive BLOG here. 

      PR Trends

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      • Customisation and Connections
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      • Change the Game with Technology
      • Rise of Interactive Content
      • Metrics and Ratings
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      UX/UI Trends

      UX/UI trends in 2023 are projected to be more data-driven, utilising predictive analytics and AI technology. Designers will ensure their design decisions take into account accessibility and vision.
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      In 2023, social media trends will continue to push the boundaries of what is possible with technology. Connectivity and collaboration will be the two major pillars of social media.
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      Influencer Marketing Trends

      In 2023, influencer marketing trends will be driven by the increasing demands of customers and their ever-growing reliance on social media channels to make informed purchase decisions.
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      • Expanding Influence Genres
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      SEO Trends

      In 2023, a key trend in SEO will be the continued importance of user experience. A major emphasis will be on page speed and other factors that influence the user experience. 
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      Marketing Automation Trends

      Marketing automation trends in 2023 are predicted to lean heavily on personalisation. With intelligent automation, marketers will be able to tailor their messages effectively instead of sending generic campaigns.
      • Embracing User Quality Data
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      Paid Media Trends

      In 2023, paid media is expected to grow significantly as more companies continue to incorporate digital marketing into their campaigns. 
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      Social Commerce Trends

      Social commerce trends in 2023 will see an increase in social media usage, technology, and better consumer experience. These offerings will drive the digital shopping experience. 
      • Utilising Visual Commerce
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      Tech Trends

      2023 is projected to be a year of significant technological advancements. Emerging technologies like quantum computing, computer vision, and robotics are set to become more advanced and commonplace.
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      Content Marketing Trends

      Content marketing will continue to be an important part of digital marketing in 2023, and emerging trends will be focused on personalising content and delivering it in the most effective and engaging way possible. 
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      Digital Marketing Trends

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      • Relying heavily on Data
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      Read the exhaustive BLOG here Trends have and will continue to shape the future of virtually every industry, from design to marketing, from finance to retail, technology and beyond. Staying informed about emerging trends not only enables businesses to remain competitive but it also allows them to identify and seize opportunities to distinguish themselves from their competitors. 

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        In 2021, businesses will have to move past their losses in the year 2020, and come up with robust digital marketing strategies for long-term benefits. They will have to ensure that their approach is all-encompassing and functions smoothly across all platforms and channels. Several industries have already started taking the…

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        The rise of Virtual Influencers

        The audience connects with influencers authentically and organically which encourages the trust factor. Businesses will definitely use this as a key advertising strategy to communicate their messages to the target customers effectively. Brands will leverage technology to showcase their products and services by giving lives and personalities to the said influencers. In fact, influencer marketing campaigns are going to be a big thing in 2021. Micro-influencers and nano-influencers will be pulled in to reach out to the smaller and unreachable segments of the audience. It is being said that with influencer marketing, the engagement rates will go three times higher in the coming year. However, brands will have to be vigilant and take proper measures to ensure that their audience is not being misled with false information.

        The upcoming era of blockchain marketing

        Blockchain marketing will lead to certain kinds of small scale contracts that ensure transaction settlement only when the conditions of the agreement are fulfilled. This will help maintain transparency with work and also create a drive to fulfil tasks and achieve results. Google’s monopolisation in the ad world will decrease because brands will now be able to advertise independently on online platforms. It will also get easier to analyse the metrics of advertisement, which will help reduce cases of ad frauds and increase the return on investment. Further, fake accounts and spambots will be traceable, and consumers will be in proper charge of their data.

        Instagram lite to take over regional marketing

        To offer a core and legitimate experience to people, Instagram is testing the launch of Instagram lite for all those people who miss out on it due to poor network issues or just low phone memory. To make things more exciting and to bring in the sense of involvement, they are rolling it out in some major Indian languages such as Bengali, Gujarati, Kannada, Hindi, Malayalam, Punjabi, Marathi, Tamil, and Telugu. The main motive of launching Instagram lite is to integrate a clean, responsive, and fast experience for its users. This will also give direct competition to other apps like Chingari, MX Takatak, Trell, and so on.

        The makeover of branded content ads

        Branded content ads will receive some interesting makeovers and tweaks, as Instagram will enable advertisers to create branded content ads without the need for creators to post it on their own. The creators too, will have higher control and hold over giving approval or withdrawing it with respect to any ad that is published from their handle. Brands will have more flexibility and will face lesser bottlenecks while making and running branded ad campaigns. The promotion process will become much more smoother with the options of adding product tags. Also, brands will be able to extract higher value from the content as it will allow people to shop directly from the creators. Additionally, ads will also have tappable elements like hashtags, mentions and locations - both on IG reels and stories.

        Multi-touch attribution model with data

        Artificial intelligence will enable marketers to keep a close tab on all touchpoints of a consumer’s digital journey. This will be achieved via increased data accumulation and higher behavioural (online behaviour that the consumer exhibits) tracking - from jumping websites to comparing price points, to viewing competitor’s sites - everything will be taken note of for later analysis. The consumer’s journey will not just be analysed at the first and last touchpoint but will be captured at every step of the way. The information thus collected will be used to optimise websites for a more enhanced user experience and create content that will receive better engagement. Change and innovation are two things that are ever-constant in the digital marketing field. To be in sync with these changing trends is critical because they will help with that competitive edge over others in the market. Right now, online is where the customers are, and therefore, that is precisely where businesses should be reaching out to them. Download the PDF version Related Article : Digital Marketing Trends of 2021 - Part 2

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          Digital Marketing / Inbound Marketing

          Digital Marketing Trends of 2021 – Part II

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          Over the years, the digital marketing landscape has undergone several transformations for easier communication and better experience with the audience it targets. It is a continuous evolution process, and it brings in the much-needed change to keep pace with the trends. To expand their creativity and boundaries, businesses need to…

          • By Team #ARM Worldwide
          • December 12, 2020
          Over the years, the digital marketing landscape has undergone several transformations for easier communication and better experience with the audience it targets. It is a continuous evolution process, and it brings in the much-needed change to keep pace with the trends. To expand their creativity and boundaries, businesses need to harness and use these new technologies, techniques, and innovations. Last week in Digital, we spoke about the fundamental digital marketing trends that we can expect to see in the upcoming year. This week, we will talk about those trends that will pick up pace in the year 2021 and are an absolute must for your businesses to adopt so that performance is at its best.

          AI will induce hyper personalisation

          In 2021, Ad creating platforms and software will drive hyper personalisation with their advertisements. Personalised things will become hyper personalised as brands will use more and more information about the customer by analysing their profile data, purchasing behaviour, location, demography, real-time behavioral data, and so on, to make recommendations and suggestions that best suit their time and requirement. Customers today are very technology-friendly, but they also face a time crunch owing to their busy routines. With hyper personalisation, this will become easier because AI will enable them to see the right content at the right time. AI will further help analyse written content for hyper-targeting customers keeping the readability score in mind. Customers will feel that the brand really cares about them.

          Online shoppers will adopt voice-based search

          Many businesses will tap into the e-commerce market because it is lucrative, and most of the millennials today prefer shopping online. Soon enough, rather than typing the words, they will be giving voice commands to their AI voice assistants to complete a purchase for them. The power of voice search can already be seen making its presence felt, and it is assumed to become the in-thing in 2021. It will personalise the user experience by maintaining a record of the individual’s preferences, save time, and will also make it much easier for the user to find a product online. The SEO game, too, will change accordingly so that voice-based searches can provide optimum results. Furthermore, customers will be more likely to give feedback, thanks to voice-aided typing.

          Interactive ads will take over static ads

          Static ads will receive a fine-tuning to turn into something more dynamic, that is, interactive ads, and thereby, become more engaging for the customers. Interactive ads will enable customers to see content that is relevant to their interests and needs. Rather than passively consuming an advertisement, they will now actively participate in its presentation. The usual redirecting to websites and apps will be avoided, and this will also help improve brand recall. People today prefer interactions and, therefore, look for things in an advertisement that will add value to their lives. Static ads will not be able to cater to this requirement, but interactive ads, on the other hand, will provide them with that immersive experience. Furthermore, it is said that interactive ads can increase customer engagement by 47 percent compared to traditional ads.

          AR & VR will have new Avatars

          AR and VR techniques can be used effectively by both B2B and B2C businesses for their marketing and sales strategies. It is expected that more than 61 percent of consumers will buy from their retailers via augmented reality services or virtual reality services. This particular trend will receive all the more hype owing to the Coronavirus pandemic. By trying on things from the comfort of one’s home, conversion rates will be much higher. Virtual reality will club action and experience together, thereby making the purchase process wholesome - providing this kind of digital experience can become a game-changer for many brands and businesses. Not just this, but AR will also help with a brand’s promotional events, and this aspect will receive a big push in the coming year.

          Employees as the brand’s spokesperson

          The year 2021 will see employees engaging positively with their brands on social media. Working remotely has led to the invention of several new methods. Employees will help spread the word and the brand message by being socially active, and this will have a much more significant and far-reaching impact. Brand videos featuring employees will receive the required traction because they will be speaking as internal members of the brand to the external audience - a massive boost for building that trust factor. After all, the information will be raw and unfiltered, making it more believable; and also add authenticity because the information is not coming from the company but in real-time from its people. This method will help bring in a quality talent pool for the organizations and further highlight its goals and values. All in all, these are some of the digital marketing trends that are expected to give your brands the much-needed makeover in the year 2021. Keeping track of the changes and adapting these methods will help get the brand across to the masses in both an efficient and effective manner. Download the PDF versionRequest Consultation

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            Digital Marketing Trends of 2021

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            The Coronavirus pandemic has furthered digital marketing by a considerable margin in the past few months. Not like it wasn’t popular before, but now, it is possibly one of the go-to methods that people are using to get their brands across to people. The new normal has definitely changed the…

            • By Indrani Pati
            • December 5, 2020

            The Coronavirus pandemic has furthered digital marketing by a considerable margin in the past few months. Not like it wasn’t popular before, but now, it is possibly one of the go-to methods that people are using to get their brands across to people. The new normal has definitely changed the way businesses function, and with employees working remotely, everybody is putting in constant efforts to adopt new ways and techniques, so that their organisations function as smoothly as they would, prior to the pandemic. Since work from home is expected to be a key takeaway from the year 2020, businesses are gearing up to target, engage, and retain their customers apart from also generating new leads - all this in the light of the fact that almost everybody has had to do away with the traditional methods of marketing. Even digital marketing for that matter has changed and continues to evolve. People today are buying all sorts of things online - medicines, clothes, sanitisers, food, etc. With the changing consumer behaviour, digital marketing is also changing to adapt. Therefore, to continue making those bucks, here are some interesting digital marketing trends that will take over in the year, 2021:

            Power of voice-search

            Using the voice-search based method, people can talk to their devices, ask questions, seek information, and do a variety of other things that does not require the traditional text-based or typing-based search. Google, Alexa, and Siri are famous and common examples of voice assistants that people know of today. They are rather fascinating and convenient to use as well.  Conversational interfaces are expected to take over and this might make CaaP (Conversations as a Platform) an actual thing. NLP or Natural processing Language will start trending soon, owing to its intuitiveness and personal touch. Further, it is quicker, and it replaces typing and keyboards.

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            Tell a story with a video

            The attention span of people in general has become quite small. They want content that holds their chin in place but also does not drag on for too long. Videos are a good way to achieve both. They are very commonly used  for marketing and advertising purposes as well, but the main challenge is to make it full of content and information, yet condense it. Due to the pandemic, the trend that has set in is that, videos and ads have left the television space, and are moving on to computers, tablets, smartphones, Youtube, Social media handles, etc. - so we can expect to see a lot more of virtual reality, animation, live videos, 360-degree videos, and so on, in 2021.  As the world advances, people are becoming more and more tech-savvy, and they are on some device or the other, trying to catch up. These new methods will keep them further hooked.

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            Influencer Marketing Revamped

            The switch from offline to online will continue to happen for the foreseeable future. Though brands and businesses continue to find and apply new digital marketing strategies, adapt to new trends, and get their message across, loud and clear, they still want to organically connect to their audience. This is possible through influencer marketing, and brands will start giving that importance to this concept and use the influencer community to get their products  and brand message across to the unreachable segments. A healthy relationship between brand marketing, product marketing, and influencer marketing is expected to take over.

            People believe more when they see and hear someone speak - visual and vocal reassurance is very personal and impactful, therefore, much more engaging.

            Pocket your local audience with SEO

            Increasing the search visibility for local businesses is definitely the in-thing these days, and it will start booming in no time. Hypertargeting allows for bringing in customers from communities or areas that are geographically restricted. By ranking higher on local searches, visibility is improved, plus credibility also increases. People are always looking for quick fixes. If something is not available at the nearest store, it is preferable to walk down to the next nearest. Hypertargeting allows people to do exactly that. It is time-saving from the customer’s perspective, and from the business’s perspective, it is beneficial because the online presence fetches them the required attention and audience.

            Growth of in-game advertising

            With people staying in, e-watching of sports has become even more common, and consequently, this has led to a spike in in-game advertising. Apparently, Gen Z indulges in a lot of esports, and because of the lockdown, others too are doing the same. The lockdown has contributed heavily to a rise in smartphone gaming. Mobile gamers ( around 57 percent) are okay with in-game advertising as long as they are allowed to play the games free of cost. Television is going down and online streaming is becoming more popular than ever. This exponential increase in the number of viewers has led to a healthy bond between gaming and advertising, and this is allowing brands to interact with the audience successfully.

            It is interesting to note that all these trends have been fairly around for sometime now, dilly-dallying between becoming ‘generally known’ or ‘popularly used.’ The pandemic has helped with that super-nudge, thereby making these more popular than before, and also putting them on the path to becoming extremely popular. Had this been a choice, maybe the growth would have been a little slower; but with social distancing and lockdown, digitalisation is the need of the hour. Everything is happening online and therefore, people must know how to navigate through this world of digitalisation. The sooner, the better.

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