Digital Marketing / Inbound Marketing

2023 Trends Digest

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As the world continues to become more digitally connected, one of the most important aspects of success for businesses in the year 2023 will be staying up to speed with the ever-evolving landscape of trends digest.  Let's revisit some of the trends you definitely need to own this year: E-commerce…

As the world continues to become more digitally connected, one of the most important aspects of success for businesses in the year 2023 will be staying up to speed with the ever-evolving landscape of trends digest.  Let's revisit some of the trends you definitely need to own this year:

E-commerce Trends

With the growing usage of mobile internet, Ecommerce has taken centre stage in our lives. By 2023, industries will embrace these new Ecommerce trends and will capitalise on the opportunities presented.
  • Leverage Social Commerce
  • Advance Payment Modes
  • Omnichannel Customer Experience
  • Eco-friendly Shopping choices
  • Rising Presence of AI
Read the exhaustive BLOG here

PR Trends

Technology will be a major influence on PR trends in 2023. Keep an eye on the future with the newest PR trends for 2023, which include cutting-edge technology and creative narrative strategies.
  • Customisation and Connections
  • Focus on Mission & Value-based Storytelling
  • Change the Game with Technology
  • Rise of Interactive Content
  • Metrics and Ratings
Read the exhaustive BLOG here

UX/UI Trends

UX/UI trends in 2023 are projected to be more data-driven, utilising predictive analytics and AI technology. Designers will ensure their design decisions take into account accessibility and vision.
  • Leverage Motion Design
  • Interact with 3D Imagery
  • Enhance Typography
  • Employ Immersive Scrolling
  • Virtual and Augmented Reality
Read the exhaustive BLOG here

Social Media Trends

In 2023, social media trends will continue to push the boundaries of what is possible with technology. Connectivity and collaboration will be the two major pillars of social media.
  • Rise of Nano Influencers & UGC
  • Boom in Social Audio
  • Expansion of Social Commerce
  • Gaming is the New Playground
  • Creation of the Human Touch
Read the exhaustive BLOG here

Influencer Marketing Trends

In 2023, influencer marketing trends will be driven by the increasing demands of customers and their ever-growing reliance on social media channels to make informed purchase decisions.
  • Consumption of Quick Content
  • Rise of Nano Influencers
  • Employing Influencer Subscriptions
  • Power of Live Streaming
  • Expanding Influence Genres
Read the exhaustive BLOG here

SEO Trends

In 2023, a key trend in SEO will be the continued importance of user experience. A major emphasis will be on page speed and other factors that influence the user experience. 
  • Optimising Mobile-friendly Websites
  • Answering PAA Queries
  • Utilising Various Forms of Content
  • Powering AI Content
  • Trusting Boring Ol’ SEO
Read the exhaustive BLOG here

Marketing Automation Trends

Marketing automation trends in 2023 are predicted to lean heavily on personalisation. With intelligent automation, marketers will be able to tailor their messages effectively instead of sending generic campaigns.
  • Embracing User Quality Data
  • Emergence of Omnichannel Marketing
  • Leveraging Personalised Content
  • Generating Lead Capture
  • Utilising Conversational Marketing
Read the exhaustive BLOG here.

Paid Media Trends

In 2023, paid media is expected to grow significantly as more companies continue to incorporate digital marketing into their campaigns. 
  • Utilising Influencer Marketing
  • Leaning on First Party Data
  • Embracing Omnichannel Marketing
  • Leveraging Meta
  • Exploring Pinterest Marketing
Read the exhaustive BLOG here

Social Commerce Trends

Social commerce trends in 2023 will see an increase in social media usage, technology, and better consumer experience. These offerings will drive the digital shopping experience. 
  • Utilising Visual Commerce
  • Embracing Descriptive Live Streaming
  • Collaborating with Micro Influencers
  • Selling with AI Chatbots
  • Offering Customised Experiences
Read the exhaustive BLOG here

Tech Trends

2023 is projected to be a year of significant technological advancements. Emerging technologies like quantum computing, computer vision, and robotics are set to become more advanced and commonplace.
  • Applied Observability
  • Digital Immune System
  • Edge Computing
  • Super Apps
  • Robots will Become More Human
Read the exhaustive BLOG here

Content Marketing Trends

Content marketing will continue to be an important part of digital marketing in 2023, and emerging trends will be focused on personalising content and delivering it in the most effective and engaging way possible. 
  • Short Form Videos
  • Embracing Voice Search
  • Strategic SEO
  • Leveraging Tech for Creativity
  • Powering with Podcasts
Read the exhaustive BLOG here

Digital Marketing Trends

Digital marketing is an ever-evolving field that is quickly changing the way businesses reach and engage with their target audiences. Digital marketing trends are very crucial to maintain a connect with the customers.
  • Relying heavily on Data
  • Boom in Live Audio Interactions
  • Youth-centred Marketing
  • Leveraging Pinterest Marketing
  • Augmented Reality becomes Mainstream
Read the exhaustive BLOG here Trends have and will continue to shape the future of virtually every industry, from design to marketing, from finance to retail, technology and beyond. Staying informed about emerging trends not only enables businesses to remain competitive but it also allows them to identify and seize opportunities to distinguish themselves from their competitors. 

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    Search Engine Optimization (SEO)

    The Ultimate Marketing Automation Trends for 2022

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    To survive in this new tech era, your business requires automation. From chatbots to big data, the marketing landscape is becoming more diverse and crowded every year. Automation has proven itself to be a powerful resource in the marketer’s toolbox, but in the future, it won’t be enough to have…

    To survive in this new tech era, your business requires automation. From chatbots to big data, the marketing landscape is becoming more diverse and crowded every year. Automation has proven itself to be a powerful resource in the marketer’s toolbox, but in the future, it won’t be enough to have the tool itself; you’ll need to implement the best practices and optimise your use of the full power of your marketing tech stack.  Here are the top Marketing Automation trends to keep up with the constantly evolving consumer behaviour in 2022 and beyond -

    Customer Retention will be Critical

    Brands will push harder to understand the journey of unidentified users who haven’t transacted on their site. Tracking their paths from becoming an unknown to a known user will deliver real value in terms of growth. Brands will also be focussing more on ‘Experience Economy’ as consumers today trust the reviews and recommendations of their acquaintances much more than the brand’s own advertising. A personalised customer experience will be the major differentiator, and brands will compete to deliver maximum value to their users at scale constantly. A study shows that retaining existing customers and motivating them to buy again is five times cheaper than attracting new customers. This is because existing customers already trust the brand, which helps double the revenue. Companies will prioritise making ‘brand evangelists’ of their customers to communicate with their immediate circle. This will help with quicker conversions and higher retention rates.

    A Mobile-first Approach

    Mobile marketing will be a major growth driving aspect for brands as it has become the user’s primary gadget for communication with the online world. So, marketers will create elaborate mobile engagement strategies. In addition, providing seamless customer experience and engagement on mobiles will be a priority for brands looking to drive growth. This can be achieved by leveraging machine learning to deliver hyper-personalisation. Mobile phone users are expected to rise to 4.3 billion by 2023. Hence, marketers will devise mobile-first strategies like in-app ads, push notifications, etc., to hike customer engagement, retention, and experience. Moreover, this approach will eventually give birth to new channels to generate revenue (E.g. offering freemium and premium services) as mobile apps offer several monetisation strategies for different app verticals. 

    Optimise Content for Funnelling

    With the power of marketing automation, brands will migrate from a static to a more dynamic, behavioural approach in creating customer segments to accommodate a user’s changing needs and preferences in real-time. Through user segmentation, brands will focus more on email triggers based on customer interaction data like visiting a critical feature page or clicking on emails. This will enhance customer experience and spike the Net Promoter Scores (NPS). According to a report, targeting people with content relevant to their position in the buying cycle can yield 72% higher conversions, so marketers must take time to create content that speaks directly to the reader. Additionally, businesses will generate leads by offering low-cost and high-value products to potential customers. This will create opportunities to produce a positive emotional response and encourage subsequent purchases.

    Embracing Conversational Marketing

    Encouraging customers to ask questions is the first step towards a successful conversational marketing strategy. Brands that invest in this approach will be better positioned to increase loyalty and reduce churn immediately. Conversational marketing via apps is expected to increase business by a whopping 25%. Hence, brands will use this to drive higher engagement, deliver tailored experiences, and increase satisfaction. Furthermore, automated chatbots will encourage seamless interactions. Therefore, businesses will up their design game to initiate better conversations, answer FAQs, and quickly handle small concerns. Natural language processing (NLP) will gain more popularity as it helps create conversational responses and focuses on technology that comprehends the way humans speak to deliver the best experiences.

    Emergence of AI & ML

    Large-scale content automation is now attainable thanks to artificial intelligence and machine learning. Brands will be investing in ML to design stronger marketing campaigns and be at the top of their game. By analysing data in real-time, AI models can predict the results of campaigns for different audiences and adjust bidding strategies to maximise ROI. Also, studies reveal that 51% of marketers will implement AI automation in the upcoming years. This will help increase efficiency, see possible improvements, and act on data accordingly. AI-assisted platforms will proliferate, and ML technologies will be used to study customer behaviour and online activity to better understand speech along with language patterns to create hyper-personalised user personas.

    Final Thoughts

    As every other segment of today’s marketing world continues to evolve, businesses must also adjust to keep afloat. Customer experience will not be returning to its pre-pandemic state anymore. So, to improve hybrid customer journeys, it’s important to find the perfect balance between digital and human interactions. These marketing automation trends for 2022 can help inspire your strategy moving forward as you integrate and test different methods for using marketing automation to connect with, engage, and delight your customers in new ways. As a result, you’ll gain the power to manage leads and enhance demand generation with greater impact. Related Article : Marketing Automation Trends To Pay Attention To

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