As the world continues to become more digitally connected, one of the most important aspects of success for businesses in the year 2023 will be staying up to speed with the ever-evolving landscape of trends digest.  Let's revisit some of the trends you definitely need to own this year:

E-commerce Trends

With the growing usage of mobile internet, Ecommerce has taken centre stage in our lives. By 2023, industries will embrace these new Ecommerce trends and will capitalise on the opportunities presented.

• Leverage Social Commerce
• Advance Payment Modes
• Omnichannel Customer Experience
• Eco-friendly Shopping choices
• Rising Presence of AI

Read the exhaustive BLOG here. 

PR Trends

Technology will be a major influence on PR trends in 2023. Keep an eye on the future with the newest PR trends for 2023, which include cutting-edge technology and creative narrative strategies.

• Customisation and Connections
• Focus on Mission & Value-based Storytelling
• Change the Game with Technology
• Rise of Interactive Content
• Metrics and Ratings

Read the exhaustive BLOG here. 

UX/UI Trends

UX/UI trends in 2023 are projected to be more data-driven, utilising predictive analytics and AI technology. Designers will ensure their design decisions take into account accessibility and vision.

• Leverage Motion Design
• Interact with 3D Imagery
• Enhance Typography
• Employ Immersive Scrolling
• Virtual and Augmented Reality

Read the exhaustive BLOG here. 

Social Media Trends

In 2023, social media trends will continue to push the boundaries of what is possible with technology. Connectivity and collaboration will be the two major pillars of social media.

• Rise of Nano Influencers & UGC
• Boom in Social Audio
• Expansion of Social Commerce
• Gaming is the New Playground
• Creation of the Human Touch

Read the exhaustive BLOG here. 

Influencer Marketing Trends

In 2023, influencer marketing trends will be driven by the increasing demands of customers and their ever-growing reliance on social media channels to make informed purchase decisions.

• Consumption of Quick Content
• Rise of Nano Influencers
• Employing Influencer Subscriptions
• Power of Live Streaming
• Expanding Influence Genres

Read the exhaustive BLOG here. 

SEO Trends

In 2023, a key trend in SEO will be the continued importance of user experience. A major emphasis will be on page speed and other factors that influence the user experience. 

• Optimising Mobile-friendly Websites
• Answering PAA Queries
• Utilising Various Forms of Content
• Powering AI Content
• Trusting Boring Ol’ SEO

Read the exhaustive BLOG here. 

Marketing Automation Trends

Marketing automation trends in 2023 are predicted to lean heavily on personalisation. With intelligent automation, marketers will be able to tailor their messages effectively instead of sending generic campaigns.

• Embracing User Quality Data
• Emergence of Omnichannel Marketing
• Leveraging Personalised Content
• Generating Lead Capture
• Utilising Conversational Marketing

Read the exhaustive BLOG here.

Paid Media Trends

In 2023, paid media is expected to grow significantly as more companies continue to incorporate digital marketing into their campaigns. 

• Utilising Influencer Marketing
• Leaning on First Party Data
• Embracing Omnichannel Marketing
• Leveraging Meta
• Exploring Pinterest Marketing

Read the exhaustive BLOG here

Social Commerce Trends

Social commerce trends in 2023 will see an increase in social media usage, technology, and better consumer experience. These offerings will drive the digital shopping experience. 

• Utilising Visual Commerce
• Embracing Descriptive Live Streaming
• Collaborating with Micro Influencers
• Selling with AI Chatbots
• Offering Customised Experiences

Read the exhaustive BLOG here

Tech Trends

2023 is projected to be a year of significant technological advancements. Emerging technologies like quantum computing, computer vision, and robotics are set to become more advanced and commonplace.

• Applied Observability
• Digital Immune System
• Edge Computing
• Super Apps
• Robots will Become More Human

Read the exhaustive BLOG here

Content Marketing Trends

Content marketing will continue to be an important part of digital marketing in 2023, and emerging trends will be focused on personalising content and delivering it in the most effective and engaging way possible. 

• Short Form Videos
• Embracing Voice Search
• Strategic SEO
• Leveraging Tech for Creativity
• Powering with Podcasts

Read the exhaustive BLOG here

Digital Marketing Trends

Digital marketing is an ever-evolving field that is quickly changing the way businesses reach and engage with their target audiences. Digital marketing trends are very crucial to maintain a connect with the customers.

• Relying heavily on Data
• Boom in Live Audio Interactions
• Youth-centred Marketing
• Leveraging Pinterest Marketing
• Augmented Reality becomes Mainstream

Read the exhaustive BLOG here Trends have and will continue to shape the future of virtually every industry, from design to marketing, from finance to retail, technology and beyond. Staying informed about emerging trends not only enables businesses to remain competitive but it also allows them to identify and seize opportunities to distinguish themselves from their competitors. 

Indian users today make up a substantial share of users on international social commerce platforms and are a key target market for such platforms to extend. And social commerce presents a cost-effective alternative for businesses reeling under the pressure of scaling customer acquisition costs and stumbling to protect these treasured customers from competitors pursuing them endlessly with deep discounts. For retailers interested in building out cohesive social shopping experiences, we have listed 5 hands-on social commerce trends to consider:

Future of Commerce: Conversation

It’s well-known that customer experience plays a major role in determining the progress and growth of any company. This is where embracing conversational commerce will change the way your business performs in the time to come. According to a social commerce survey, conversational commerce (49%) is gaining popularity in India, as 9 out of 10 people relished the shopping experience of interacting with chatbots.

Through text, chat or live video, users can interact with stores in real-time, asking questions, viewing products, and getting recommendations that encourage them to follow through with purchase transactions. As a result, it will help boost physical sales and increase foot traffic in stores. Thus, conversational technology delivers a huge opportunity for brands and retailers to sweeten the customer experience and maximise sales across various channels. 

Leveraging UGC x Micro-influencers 

User-generated content continues to be more trusted than many other forms of media, and in certain cases, much more popular. Now leverage UGC via micro-influencers to deliver your brand message even better! Study shows that at least 30% of consumers make a purchase simply because their favourite influencer promoted it. Also, 8 out of 10 consumers believe that UGC strongly influences their purchasing decision.

By involving micro-influencers in a UGC hashtag or giveaway contests, you can amplify brand visibility and reach through their dedicated follower’s network, thus scaling up UGC. To make the most of UGC, find a platform helping brands discover influencers and unique content from all corners of the internet, including TikTok, YouTube and Instagram, to engage the audience and drive sales. 

Livestream Shopping will Dominate 

Blending entertainment with instant purchasing, Livestream shopping offers retailers, brands, and digital platforms a new channel with enormous scope for creating value. It enables discovery, browsing and purchasing on one platform without the need to interact with any external websites or apps. Thus, creating seamless UX with fewer clicks, higher potential revenue, and conversion rates.

Globally, 85% of respondents who watched shopping livestreams report that they are more likely to purchase via social media. Moreover, online shoppers in India are envisioned to reach 220 million by 2025. Live commerce increases a brand’s charm and uniqueness and draws additional web traffic. In addition, it strengthens customer positioning, especially young ones keen on innovative shopping formats and experiences.

Specialist Social Marketplaces

With social exchange at the forefront of everyday interactions, it only makes sense for businesses to push marketing out through these social channels to reach the most valuable viewers possible. More than half (59%) of social buyers surveyed said they are more likely to support small and medium-sized businesses through social commerce than shopping through E-commerce websites.

New-age digital-first brands are cropping up across categories prompting them to use non-traditional channels such as Facebook and Instagram for marketing. YouTube is now also on the verge of becoming the next hub for promoting online markets. Similar to influencers and vloggers, brands are coming forward and promoting their businesses on YouTube.

Designing Frictionless Experiences

Brands that offer frictionless and seamless experiences across all platforms are bound to see the increased acquisition and retention rates. 46% of consumers said they would pay more for a friendly and welcoming experience, whereas 55% said they would pay more for fast and efficient services. 

More efficient devices would enable XR use cases where there is a 5G-Advanced connection, granting users the true perception of living remote and allowing them to efficiently interact in such surroundings, no matter where they are physically located. In addition, brands must aim to streamline the entire process and ease the journey to complete purchases on social commerce platforms to offer the digital convenience that users are looking for. 

Way Forward

As is evident above, from the rise of multiple platforms and advancing user needs, social commerce is here to stay. However, when it comes to planning out a social commerce strategy, it is important to look for a solution that will be cohesive and simple to manage. #ARM Worldwide can help you optimise the customer experience and tap into social shopping. We hope you decide to keep a watch on these social commerce trends and jump on the social commerce bandwagon soon!