Social media is evolving constantly and so are the opportunities for brands to grow. How can we make the most of what follows in 2019? These 6 trends will help you understand it better. As a marketer / business leader we all have a strategy for our brands on social media. But, with the continued

A new year. A new beginning. And some new year resolutions you are most likely to set and forget. If you, the ‘ mighty marketer’ look to raise the bar and deliver an extraordinary customer experience, resolve to work out and be more flexible. Yes, work out a plan to deliver and get more flexible

We are glad to announce that ARM Worldwide has been awarded with another gold. This time, India PR & Corporate Communications Awards 2016 (IPRCCA) for most innovative use of Social Media in “A hilarious attempt by TE-A-ME to “Purify” Donald Trump”. e4m IPRCCA 2016 is the path breaking initiative to salute and recognise the contribution

It was a significant weekend! India had its 2016 make of international digital advertising and marketing conference ad:tech New Delhi. We were delighted to have honor to be Digital Partner of the event. It was a success, with great keynotes and panel discussions. The expo witnessed demonstrations from the best of the industy bringing new

This week, the usuals continued. Major companies in digital continued to ride the exec rollercoaster. We were not short of campaigns as well. Twitter also continued with its predictable flow and introduced a new video ad unit. In much detail, following is our pick for This Week in Digital. The biggest hit on SEO might come

It has been a happening week on Digital. There was an end brought to the epic battle between Free Basics by Facebook and Net Neutrality advocates in India. We saw Hulk chase Ant-Man in a micro-action-sequence for a can of Coke Mini. And zero gravity ruled social media (particularly Facebook) with OK Go’s new music

It is the second week of September and here we are with our weekly roundup. This week, there was a social media driven movement on Twitter to stop domestic violence in Australia. Following that, Instagram has started rolling out Ads on Instagram and Outlook magazine is coming up with their “Oscar for Social Media” awards.

We are at the verge of August’s last weekend and an end to the 2nd month of Q3. We got to see a social media post go viral and become a national news in India to Facebook’s run into the mobile digital assistant category up against the likes of Apple’s Siri and Microsoft’s Cortana. Our

With 1/6th of the world’s population on Facebook, it is eminently one of the great marketing platform available on digital. Thousands of brands are trying to pull off a great campaign on Facebook everyday. With festive season around the corner, the attempt will get even harder to capture a sight of their desire audience. In order

It’s the first week of July and we have crossed the half way mark of the year 2015. It has really been just a blink of an eye and lot of water has passed under the bridge that 2015 is. With fresher ideas and always a desire to succeed, we are all set together, to

It’s that time of the week once again, where we are winding the clock down after yet another productive week at the office. While our Bombay colleagues continue to enjoy the rains, the Delhi office is still struggling with the scorching heat, the underline being that everyone is glad the weekend is here to unwind

It is May 1st and its Labour’s Day here in India. In fact, not just in India but over 80 countries celebrate the Labour’s Day celebrating the inception of labour rights. The concept was started first in Europe and since then has found legs to travel across several other countries like India. We wish everyone

It has been a Fast & Furious kind of a week, not the least because pretty much everyone in the office went to watch the film given the tragic passing away of Paul Walker. Celebrations too are in the air, with our very dear Vice President, Mr Honey Singh gets all set to sacrifice his bachelorhood