Tag: social media

Social Media Marketing

How Social Platforms Have Evolved into E-Commerce Giants

By ARM Administrator
May 8, 2025

In an era where endless scrolling has become second nature and digital attention spans are shorter than ever, social commerce is changing shopping norms. What began as casual product discovery on platforms like Instagram and TikTok shifted significantly around 2018, when Instagram and Facebook integrated shopping features, allowing brands to create shoppable posts. This change has evolved into a fully integrated shopping experience, where users can discover and purchase products without leaving the app. The real transformation, however, came post-2020, when Pinterest and TikTok introduced more sophisticated e-commerce tools, blurring the lines between social interaction and shopping. Additionally, a recent study estimates that the global social commerce market could hit $1.2 trillion by 2025, outpacing traditional e-commerce growth by nearly three times. This shift isn't just about where purchases occur; it's about how purchasing decisions are shaped. Platforms like Instagram and WhatsApp enable users to discover and purchase products directly within the app, creating a seamless, quick experience. For businesses, embracing this change is crucial for connecting with customers in real time, driving engagement, and boosting sales.

Shopping without leaving the feed: TikTok and WhatsApp

While traditional e-commerce leans on websites or third-party platforms, consumers today are shopping directly where they scroll. Social media apps like Instagram and TikTok now double as digital shopfronts, offering in-app shopping tools that let users browse, buy, and interact with brands in real time. For example, Made by Mitchell, a makeup brand, launched an exclusive product on TikTok using the platform's live shopping feature. Collaborating with creator Melissa Jade, the brand hosted a dual livestream that drew 50,000 live viewers and amassed 2.4 million product views, achieving a 100% sell-out rate. Beyond TikTok, social commerce is gaining significant traction on other platforms such as WhatsApp. With over 50 million businesses worldwide using WhatsApp Business, brands can engage directly with customers through personalised recommendations, real-time communication, and even complete transactions all within the app. This level of direct interaction has proven effective, as 66% of users report a higher likelihood of purchasing from brands they can communicate with via WhatsApp, showing how direct communication can drive sales.

Lessons from real brands on scroll-to-shop success

As the lines between social media and e-commerce continue to blur, brands are finding newer ways to enhance customer engagement and drive sales. Take Myntra, for example. In India, the brand has successfully merged social commerce with its platform through “Myntra Studio,” where both influencers and users can share live style inspiration and authentic product reviews. This feature boosts engagement and enables users to make purchases directly from posts, offering a seamless and interactive shopping experience. Myntra-studio

On the other hand, JioMart in India allows users to complete an entire shopping journey within a single chat window. From browsing to payment, everything happens inside the app. There's no need to switch tabs or download anything extra. It’s fast, personal, and particularly effective in regions where people may be less familiar with traditional e-commerce setups but are completely at ease with messaging apps. Jio-mart

Turning influence into action and strengthening brand trust

Social commerce is growing fast, and much of that growth can be attributed to how people now spend their time. What sets social commerce apart from traditional online shopping is the trust factor. For instance, influencer content often feels more like a personal recommendation than a conventional sales pitch, creating a sense of authenticity that resonates with users. When followers see products being used by creators they admire, the connection feels more genuine, often leading to higher conversion rates and stronger brand loyalty. For businesses, the advantages extend beyond just increasing sales. Social commerce platforms provide real-time insights into consumer preferences, shopping habits, and key drivers of engagement, allowing businesses to understand what truly influences purchasing decisions.

5 social commerce tactics that drive sales

1. Sell where people discover:

Instead of driving traffic away to external sites, let customers shop directly where they already engage. Platforms like TikTok and Instagram allow you to showcase products with product tags and in-feed shopping options, making it easier for users to purchase on the spot.

2. Let customers be the voice:

People trust people more than they trust brands. Ask your customers to share photos or reviews on their social media. Real stories sell better than polished ads, so partner with creators who genuinely like your products.

3. Use insights to keep them coming back:

Tools like TikTok Pixel or Meta tracking show what content drives action. Find out what gets clicks or where users drop off. Use that data to bring them back with offers that feel personal and timely.

4. Think mobile first every time

Most people shop from their phones. Make sure your product pages load fast and look good on small screens. If something feels slow or clunky, potential buyers may lose interest quickly.

5. Make it worth their attention

Flash sales that last a few hours. Create exclusive launch areas that are only available on social platforms. Rewards for followers who show up early. These small moves create urgency and make people feel part of something special.

What’s Next for Social Commerce?

Looking ahead, social commerce is set for continued growth, with advancements shaping its future. As checkout features, messaging tools, and ad integrations become more intuitive across social apps, the distance between discovery and purchase will keep shrinking. Brands are no longer just advertising; they’re having real-time conversations, resolving queries, and closing sales in one continuous flow. This transformation pushes shopping beyond traditional boundaries by enabling brands to engage directly with consumers through real-time conversations, answering queries, and completing transactions on the spot. With momentum building, the future of social commerce is set to be more connected, personal, and instantaneous than ever.

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Unleash Innovation in E-Commerce: Elevate Festive Shopping Game!

By Team #ARM Worldwide
November 22, 2023

Festivals in India are known for their extravagance and exuberance. People across the country celebrate with tremendous enthusiasm, and this spirit is reflected in their festive shopping, giving a significant boost to the nation's commerce. Studies suggest that during Diwali 2023, e-commerce sales in India are expected to increase by more than 20%. This growth can be attributed to a remarkable 40% quarter-on-quarter surge in the direct-to-consumer (D2C) segment. In recent years, e-commerce has firmly established itself as the backbone of the retail industry, providing consumers with a convenient and efficient way to fulfil their festive shopping needs. A recent report underscores this fact by revealing that online retail platforms in India achieved an impressive $5.7 billion in festive sales in just eight days in September 2022, showcasing a robust 27 percent year-on-year growth. For a festival-rich country like India, it's crucial to understand the ever-evolving e-commerce landscape and the latest trends that will shape this year's celebrations as the season appears to be a golden opportunity for businesses. Let's embark on a journey to explore the innovative strategies that will unlock the potential for e-commerce success.

Social Commerce: Expanding Your Reach Through Social Media

Social media is no longer just a platform for sharing updates and connecting with friends; it has become a strategic driver of online sales. When brands or products go viral on social media, the impact is profound - sales surge, brand awareness soars, and direct interactions with consumers through promotions and targeted ads flourish. This exposure is vital, as it allows organisations to connect with their customers and effectively promote their products. From Facebook and Instagram to WhatsApp, social commerce is revolutionising how consumers shop. For instance, WhatsApp's channel feature allows businesses to establish direct, personalised communication with customers, creating a seamless shopping experience. Statistics show that 80% of people are more likely to shop with a business that offers personalised experiences, highlighting the power of social commerce.

Augmented Reality (AR) Shopping: Try Before You Buy

Augmented reality is breaking new ground in e-commerce by allowing customers to virtually interact with products before making a purchase. This immersive experience builds consumer confidence and significantly enhances the online shopping journey. For example, furniture retailers are using AR to let customers visualise how a new sofa will look in their living room. The result? Increased sales and reduced returns. Studies state that 61% of consumers prefer to shop at stores that offer AR experiences, and 40% would even be prepared to pay more after utilising augmented reality to experience the goods indicating a growing demand for this innovative shopping approach.

Sustainable and Eco-Friendly Shopping: Meeting Consumer Values

Sustainability and eco-friendliness have become pivotal considerations for consumers. Brands that prioritise these values not only contribute to a better planet but also attract a growing market segment. For instance, Indian companies like Tata Motors and Amul have integrated sustainability into their brand ethos, attracting a loyal customer following. A recent survey by Neilsen revealed that 81% of the new generation consumers feel strongly that companies should help improve the environment, and 73% suggested that they would change their consumption habits to reduce their environmental impact of consumption. Incorporating eco-friendly product options into your e-commerce strategy can set your brand apart and contribute to a cleaner, greener world.

Mobile Wallet and Contactless Payment Options: Convenience and Safety

India has the world's quickest payments market. The rise of mobile wallets and contactless payments has been accelerated by changing consumer preferences and the ongoing technological advancements. Offering multiple payment options is essential for a seamless shopping experience. Mobile wallets like Google Pay and Apple Pay, along with contactless cards, have become go-to choices for consumers. According to mCommerce, 70% of Indian consumers now prefer to use mobile wallets as their primary payment method. By providing these payment choices, businesses not only enhance convenience but also quickens the decision making process due to faster checkouts.

Enhanced Customer Support with Chatbots: 24/7 Assistance

In the e-commerce world, customer support is paramount. The integration of AI-powered chatbots has transformed the way businesses interact with customers. These bots offer round-the-clock assistance, handling common inquiries, guiding users through purchases, and improving overall customer satisfaction. A case in point is IBM's Watson Assistant, which reduced customer response times by 99% for a European online retailer. By incorporating chatbots into your e-commerce strategy, you provide a high level of customer support that translates to increased trust and loyalty.

A Shining Opportunity - ECommerce

In the midst of the festive season, India's e-commerce landscape is set for a splendid season of growth. Businesses that harness the latest digital strategies and technologies are poised to illuminate this festive period. From leveraging social commerce through platforms like WhatsApp to offering immersive augmented reality shopping experiences, championing sustainability, facilitating contactless payments, and engaging AI-driven chatbots, the e-commerce arena teems with opportunities to craft a remarkable shopping journey for consumers. Additionally, it is imperative to remember that festivals are not not just about driving sales, but also about nurturing enduring connections with customers. As a result, having the personal touch of celebration, reflection, and gratitude is of utmost significance and businesses must consider that in their overall Ecommerce strategy. The futureof e-commerce shines brighter, and its marketers must take the time in leveraging this to the maximum.

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Unlocking the Power of Social Media: From Clicks to Conversions

The rise of social media has been nothing short of revolutionary. There’s no denying that it is reshaping the way we communicate, connect, and consume information. Over the past decade, social media platforms have exploded in popularity, attracting billions of users worldwide. From Facebook and Twitter to Instagram and TikTok,…

By Japsimran Kaur
August 4, 2023

The rise of social media has been nothing short of revolutionary. There’s no denying that it is reshaping the way we communicate, connect, and consume information. Over the past decade, social media platforms have exploded in popularity, attracting billions of users worldwide. From Facebook and Twitter to Instagram and TikTok, these platforms have become an integral part of our daily lives, transcending geographical boundaries to enable instantaneous global communication. Social media has given individuals a voice, empowering them to share their opinions, stories, and experiences with a vast audience. It has also revolutionized the way businesses and brands interact with their customers, offering new avenues for marketing, customer engagement, and brand building. As social media continues to evolve and adapt, its impact on society, culture, and the way individuals interact will only continue to grow.

Benefits of Social Media Marketing for Businesses

Social media marketing provides numerous benefits for brands. With 4.33 billion social media users globally, brands have access to a vast audience, increasing their exposure and potential reach. Additionally, 90% of consumers use social media to engage with brands directly, allowing enhanced customer engagement and relationship building. Social media platforms also enable brands to raise awareness, as 71% of consumers who have positive experiences are likely to recommend the brand. Furthermore, with targeted advertising options, brands can optimize their ad spend and achieve higher conversion rates. With these advantages, social media has become an indispensable tool for brands to connect, engage, and grow their customer base.

Harnessing the Power of Social Media

In this blog post, we will explore how to unlock the power of social media and transform mere clicks into valuable conversions.

Understanding the Audience

To effectively leverage social media for conversions, it is essential to have a deep understanding of your target audience. Start by conducting thorough market research to identify the platforms where your audience is most active. By understanding their demographics, interests, and online behavior, you can tailor your social media strategy to resonate with them on a deeper level.

Crafting Compelling Content

Compelling content is the cornerstone of successful social media campaigns. Focus on creating content that is not only visually appealing but also informative, engaging, and shareable. Utilize a mix of formats, such as eye-catching images, captivating videos, and thought-provoking infographics, to capture your audience's attention. Incorporate storytelling techniques that connect with your audience on an emotional level, making your brand more relatable and memorable.

Strategic Platform Selection

Different social media platforms cater to diverse audiences and serve distinct purposes. It is crucial to identify which platforms align best with your brand and target audience. Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok each offer unique features and demographics. Tailor your content and engagement strategies to suit the platform's strengths and characteristics. By strategically selecting the right platforms, you can maximize your reach and engagement with potential customers.

Building a Community

Building an active and engaged community is key to driving conversions on social media. Encourage conversations, respond to comments, and foster a sense of belonging among your followers. Utilize user-generated content to amplify your brand's reach and showcase the positive experiences of your existing customers. By nurturing a community of loyal followers, you create a supportive environment that not only encourages conversions but also fosters brand advocacy.

Harnessing Leveraging the Power of Influencer Marketing

Influencer marketing has revolutionized the social media landscape. Collaborating with influential individuals in your industry can significantly amplify your brand's reach and credibility. Identify relevant influencers who align with your brand values and have an engaged following. Partner with them to create authentic and persuasive content that showcases your products or services. Through influencer partnerships, you can tap into their loyal audience and drive conversions by leveraging their influence and trust.

Tracking and Analytics

To measure the success of your social media campaigns and optimize for conversions, it is crucial to track and analyze relevant metrics. Utilize social media analytics tools to gain insights into your audience's behavior, engagement levels, and conversion rates. By understanding which strategies and content perform best, you can refine your approach and allocate resources to the most effective channels.

Final Thoughts

Unlocking the power of social media marketing services and transforming clicks into conversions requires a strategic and holistic approach. By understanding your audience, crafting compelling content, strategically selecting platforms, building a community, leveraging influencer marketing, and tracking your progress, you can harness the true potential of social media to achieve tangible business results. Embrace the power of social media as a valuable tool in your marketing arsenal, and watch as your clicks turn into meaningful conversions.

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