India is currently battling a pandemic as, what some might call, the epicentre of the outbreak. However, this period also marks the beginning of the post-COVID or what has come to be known as the new normal. It has been established time and again that the new normal will witness a massive change in the

Believe it or not, people have always been great listeners. From traditional storytelling predating the written words to more modern means of communication starting with tape recorders and now, using some of the most advanced 21st-century digital technologies. No matter what one is consuming- music, news, talk shows, audiobooks, gripping podcasts, people are perpetually consuming

Imagine a world without content. A world that is so abstract that it becomes a self-negating proposition in itself. One that cannot be addressed using words that set the context and induces the imagination in the first place. But, for a moment, let’s give it a try. What would it mean if nothing were written,

Gone are the days when artificial intelligence (AI), voice search engine optimization (VSEO) and data-driven marketing were considered absurdly ambitious concepts. In present times, business leaders are greatly prioritizing implementation of these digital marketing trends to drive business growth and thrive in 2020.  In the time ahead of us, we will see out-of-touch marketing strategies

That’s so social! Social media is an ever-changing medium. Whether it’s keeping track of new developments and improvements on various social media platforms or adopting new social media strategies and evolving statistics and data, digital marketers and business owners need to keep themselves well-updated and educated at all times. Here is a list of the

 Don’t just work from home, #WorkForDoctors – helping hospitals fight coronavirus pandemic 1. #WorkForDoctors is a campaign launched by collaborative efforts between Huami’s Amazfit, #ARM Worldwide and PR Innovations.  2. The primary aim of the campaign is to offer invaluable support and aid to the medical workforce who are risking their lives to save ours.  3.

Scan through the latest digital trends to get interesting insights, adapt, improve and grow. Learn from the key players and stay updated with everything new, everything Digital. 1) Tech-our best hope for fighting COVID-19 WhatsApp announced the launch of a new chatbot, created in conjunction with WHO, that provides accurate and timely information on the

The strength of your digital marketing strategy lies in how well it connects with your audience. A good connection takes time to brew up. Hence, it makes planning campaigns in advance more important. Here’s the latest update from the digital world this week. Is Your Digital Strategy Working? Quality Leads: If a significant number of

The one who tells the best, sells the best. If you can bind your audience in a story, you can sell even the most complicated ideas and make magic happen. Here’s the digital week in a review. The Gen Z Invasion 32% of the world’s population, Gen Z outnumbered millennials with an estimated purchasing power

It can get extremely challenging to stay updated with everything that goes within the digital marketing industry. From enhanced customer experience to noticeable increase in engagement, all these require a thorough dive into the marketing trends that change everyday. Read through the trends for this week, and reap the added benefits.

Another week has passed, and true to form there are a number of developments in the digital world that you absolutely should know about. Easyday launching tech-driven “Retail 3.0” stores Future Group is teaming up with Google India to open a chain of member-only, tech-driven stores under the Easyday name, called Retail 3.0. Kishore Biyani,

There are a bunch of developments in the digital world that have occurred this week. Let’s take a look at the latest ones as of yet. How to tap into the buying power of millennials with Social Media This year, the calculations state that millennials in the U.S. alone will be spending $200 billion by

The end of another week is nigh, and this has brought about another wave of change in the digital landscape. Here are the latest developments in the digital world that you must know about. Instagram will dynamically mirror ads to improve their effectiveness By blending the bar with an ad’s photo or video, Instagram may