Michelle Obama has carved a niche for herself beyond just being President Barack Obama’s wife. Her charming personality, calm demeanour, rejection of sexism and zest for spreading awareness for social and health issues makes her an inspiration for millions of people – especially the youth – worldwide. Her dedication and perseverance towards her causes have

Predictions say that a lot of new trends will shake up the global outsourcing market in the upcoming future. The rise of new players, new international demands and changes in world economics are reshaping the structure that composes the global outsourcing business. Three forecasts provided by specialists are as follows: Latin America and Europe might

  Search Engine Optimization (SEO) has become one of the primary marketing functions which every marketer needs to perform in this content-driven digital era. In the context of SEO, the only thing constant is change, and the SEO trends keep on changing on a regular basis and try to follow the Best SEO Techniques to

When was the last day you didn’t use a mobile app? Probably not a day you want to remember! Web apps have become an inherent part of our lives. Apart from having their presence felt across the whole of business landscape, they have dramatically altered the way we use the web. Extremely engaging, highly interactive

Companies have been collecting and analyzing customer data for a long time. Yet customer data by itself doesn’t paint the full picture and can lead to inaccurate customer insights. CMO’s can use social media as a source of customer sentiment, but more companies are also working with digital marketing companies to take advantage of social

Marketing teams globally are spending more than $135 billion on digital marketing tools as the world is moving towards being more mobile and technology-dependent. However, spending your marketing dollars doesn’t quite ensure that you succeed in your campaigns. The law of Economics states that every business must try and work on an optimum scale –

Let’s look at the latest news that is prevalent in the digital world this week. ‘Inbound marketing ensures a stronger brand presence and a long-term impact’ – Ritesh Singh, CEO of #ARM Worldwide Inbound marketing plays a crucial role in bringing control to the dynamism of business. Attracting potential customers through compelling content that is

How do you know what companies are working on in a particular domain? How do you find out what brand makes the product you want? Do you go out in the market and look for the producers and suppliers before bargaining for the price? I don’t think so. When you have a facility called ‘smartphone’,

Multiple changes have taken place in the digital world since our generation is developing with the trending technologies. Some were successful, but others were utterly confusing, to say the least. However, during this process, some subtle SEO trends came into the picture. For instance, Google’s decision to completely put a full stop on Google Authorship

If you have just begun your startup journey, you might be aware of the big challenges you may have to face ahead, such as lack of big marketing funds, or a lean customer base. Due to the unique problems that most of the startups face, most of the startups resort to social media channels and

The way social media was a buzz word in 2008, influencer marketing is going through the same nowadays. Back then I still remember how I had to explain, “what”, “why” and “how” of social media to our prospective new clients. Thankfully “influencer marketing” doesn’t have that much problem and is quite adaptive amongst the marketing

In the past few years, we’ve seen a huge surge in the number of marketing tools and technologies. From social media to smartphones, technology is making a huge impact on the life of customers. This influx of technology-revamped marketing has led to the transformation of “MarTech”, which is a combination of Marketing and Tech that

The online world is a space which constantly keeps evolving, which is the same case when it comes to web design. The designs which were popular in 2016, 2017, 2018 and 2019 will simply not work as well in today’s date – such is the pace at which technology changes. So, web developers have to