Digital Marketing Insights | #ARM Worldwide Blog

Five Movies to Inspire Millennial Marketers


Five Movies to Inspire Millennial Marketers

The Millennial generation, born between the year 1980 and 2000, includes people who are considered to be open-minded, self-expressive, liberal and confident. Often called the Generation Y, millennials are passionate about their work and are forming the most substantial portion of the workforce. They are great multi-taskers and are easily inspired too. But, what keeps

Email Marketing Trends 2018


Email Marketing Trends 2018

Email marketing has been the age-old strategy of marketers to reach their target audience on a one-to-one basis. As a part of their digital marketing efforts, marketers use multiple strategies like SEO, social media, inbound marketing, content marketing among many others. While emails have been the go-to strategy for every marketer to reach customers in

All You Need to Know About YouTube Video Monetisation


All You Need to Know About YouTube Video Monetisation

YouTube, the most prominent video platform in the world, is not only a place where people upload videos on various topics and subject matters anymore but has gradually turned into a business or professional opportunity. YouTube is a platform where anyone and everyone who wants to pursue a profession in video making can use this

Importance of Marketing Automation for Marketers


Importance of Marketing Automation for Marketers

Technology is evolving at a rapid pace and so is its usage by people across the world. With everything happening at the click of a button, it has become relatively more comfortable for the consumers to satisfy their needs and requirements anytime, anywhere. When brands across the globe are offering such ease of access to

What is Account-Based Marketing and Why You Need it?


What is Account-Based Marketing and Why You Need it?

Amidst all the advancements that are happening in the marketing world, Account-Based Marketing is also something that marketers of today have started to practice. It may seem like a new concept at first, but once people understand what it is, they realise that this is something like what they have been practising for a long

Tips to Outsource Your SEO Services


Tips to Outsource Your SEO Services

Business processes have been evolving daily with all the technological advancements happening in the digital world. With this, business and its functions are being conducted in a never thought before manner with the internet playing a huge role in its functioning. Gone are the days when marketing was carried out the traditional way. Everything today

The Challenges and Solutions of Financial Marketing


The Challenges and Solutions of Financial Marketing

A term that is of late creating a buzz in the market is FinTech. Well, if you are a financial services provider using technology to make your services more efficient, then you are a FinTech company. If not, it is time for you to start using digital marketing at your disposal to market your financial

Digital PR: Guide to Generating Free Buzz for your Company


Digital PR: Guide to Generating Free Buzz for your Company

Public Relations, or PR, is a communication activity with which the company seeks to build a relationship with the public, which is mutually beneficial for both. The fact that it is entirely different from marketing makes it imperative for every brand to give equal importance to this function. While technology has changed every field and

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