Content marketing is the new way of marketing a brand in the age of social media. Running a SMB is not an easy task and to get your brand across to potential customers is even difficult. If you can’t get across to your target audience, you can’t create awareness for your brand. This affects the

Marketing automation tools are the talk of the town. From offering the marketing team significant resources which saves time to providing tools that streamline marketing efforts, automation tools have become the necessity for every marketing team. Any B2C or B2B company realises how even the most basic marketing tasks can take a toll on marketing

There are a number of important developments that have occurred in the digital world. Here are some of the major one.   ‘How Public Relations can positively impact sales’ – Honey Singh, CEO of #ARM Worldwide Public Relations has emerged as the driving force in augmenting the sales of a company. It helps in increasing

Cheap, efficient and accessible – inbound marketing strategies are all that and more. Inbound marketing puts a stronger emphasis on creating quality content that pulls an audience towards your firm and its services. By ensuring that the content you publish aligns with your customer’s interests, you attract traffic that you can convert into customers over

The process of marketing is a dynamic one, which requires it to constantly adjust and react to the latest technology trends in the market. Content marketing has, hands-down, been accepted as the most viable method of marketing in today’s digital age. It focusses on the power of rich and interactive content to draw consumers towards

You must have heard your friends in the business talking about inbound marketing recently. After all, why wouldn’t they? Inbound marketing has established itself as an effective alternative for marketers and is proven to generate maximum output with minimum monetary inputs. Inbound is the most effective and ROI driven marketing strategy used by companies to

Smartphones have become an essential part of an individual’s daily life. For every task and activity, we have a quick solution in the palm of our hand with the help of mobile apps. The boom in the demand of smartphones has to lead to a surge in the number of mobile apps. The app development

With computers taking a toll on humans, there will be a time when AI will completely take over us and our jobs. “While automation will eliminate very few occupations entirely in the next decade, it will affect portions of almost all jobs to a greater or lesser degree, depending on the type of work they

The online landscape has transformed marketing. What used to be a relatively straightforward practice now includes endless digital tricks that can significantly improve company visibility and attract new customers. However, these somewhat underhanded tactics have raised questions of credibility previously unknown in advertising and marketing. While once unethical marketing simply referred to false advertising, today

This week has seen some major developments in the digital world. Here are four such major developments that have created a noticeable buzz. #1. Nikhil Sarna appointed as National Creative Director in #ARM Worldwide Previously worked in Interactive Avenues, BFSI, Automobile, FMCG among many others. Nikhil’s joining adds more fire power to the #ARM team.