Digital Marketing Insights | #ARM Worldwide Blog

Influencer Marketing Tactics to Boost Your E-Commerce Sales


Influencer Marketing Tactics to  Boost Your E-Commerce Sales

Influencer Marketing promotions have become an absolute necessity for E-commerce businesses in 2021. They are quick and effective to increase brand recognition, trust and consumer loyalty. Data reveals that around 49% of consumers make online buys based on influencers’ recommendations. Such is the potential of this powerful symbiotic relationship.  When you launch an influencer marketing

How to Stop Customers from Abandoning their Carts?


How to Stop Customers from Abandoning their Carts?

Cart Abandonment is plausibly one of the most significant hurdles that E-commerce retailers face on a daily basis. Most online businesses lose out on their conversion rates and revenue due to the same. Data tells us that around 67.91% of consumers abandon their carts. Apparently, in the E-commerce industry, this is pretty common. Despite the

Elevate Digital Marketing With Design Thinking Fundamentals


Elevate Digital Marketing With Design Thinking Fundamentals

Marketing is all about change, and in these unprecedented times, brands have to keep adapting to the spiking expectations of their consumers in order to provide the best products and services.  Here is where Design Thinking for Digital Marketing is helping these brands in chasing ideas and implementing them to emerge as leaders in their

Everyday Tactics for E-Commerce Marketing


Everyday Tactics for E-Commerce Marketing

The Covid-19 pandemic has caused a significant shift in the online shopping behaviour of consumers. As more and more of them get well-acquainted with the digital environment, E-commerce businesses are trying to develop fresher strategies to attract, engage, and retain their target audience and give them an immersive online shopping experience. Businesses must adopt these

E-commerce Must-Do’s Post Pandemic


E-commerce Must-Do’s Post Pandemic

The Ecommerce industry is ever-changing, and every year brings in several new trends with itself. However, last year has considerably accelerated the digital transformation process, accompanied by significant online consumer behaviour changes. In the time ahead, we can only expect consumers to engage more and more in online shopping. Hence, businesses must realise that their

In the Cart: The New World of E-Commerce Marketing


In the Cart:  The New World of E-Commerce Marketing

The Covid-19 pandemic has introduced some defining changes in the world of E-commerce marketing, the implications of which are expected to have a ripple effect that will last years. Retail businesses are having to quickly adapt to changing consumer behaviour and the associated demand and supply rates. The pandemic significantly paced up the consumer mindset

Innovate and Resonate – New-age Innovation Trends to Lookout for in 2021


Innovate and Resonate – New-age Innovation Trends to Lookout for in 2021

Digitalization was being adopted at a steady pace until the year 2020 brought a sea-change and accelerated the rate of digital transformation. With technology and innovation bringing in new developments almost every day, businesses will need to hone a wide variety of digital skills to take on 2021. Right from video marketing to artificial intelligence

Rise & Advertise – What’s new in Digital Advertising?


Rise & Advertise – What’s new in Digital Advertising?

The world of advertising is constantly adapting to the latest trends in the market and businesses are simultaneously leveraging these ideas to send better promotional messages to an expansive audience. With 2020 behind us, every business is coming up with its own set of marketing strategies to take on 2021 in a better-prepared way. With

Inspire & Influence – What’s New in Influencer Marketing?


Inspire & Influence – What’s New in Influencer Marketing?

The year 2021 will see many necessary and quick changes in the marketing landscape and Influencer marketing is expected to take over and be a vital element of this much-needed change. The nature of digital marketing and social commerce is ever-changing, and as it continues to create newer identities for itself, Influencer marketing is acting

Digital Marketing Trends of 2021 – Part II


Digital Marketing Trends of 2021 – Part II

Over the years, the digital marketing landscape has undergone several transformations for easier communication and better experience with the audience it targets. It is a continuous evolution process, and it brings in the much-needed change to keep pace with the trends. To expand their creativity and boundaries, businesses need to harness and use these new

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