Digital Marketing Insights | #ARM Worldwide Blog

SEO Guide: What You Must Know in 2022


SEO Guide: What You Must Know in 2022

When you need fresh marketing ideas or decide it’s time to upgrade your accounting software, the first thing you do is Google it. When it comes to achieving marketing goals, most B2B buyers that content marketing is important. Without at least some kind of presence on Google, businesses will face a digital uphill battle. And

How Can Brands Leverage Twitter Effectively in 2022?


How Can Brands Leverage Twitter Effectively in 2022?

Brands and individuals tune in to Twitter every day to connect with people over real-time conversations and to see and discuss what’s going on in the world, across all of their interests and passions. Twitter hosted an online event in March 2022 called #What’shappeningIndia2022 where experts spoke about twitter’s latest innovations, products, content, and commitment

Pump Up Your Marketing Game with Reduced Bounce Rates


Pump Up Your Marketing Game with Reduced Bounce Rates

Search traffic, conversion rate, and website performance are some digital marketing jargons that are not unheard of for savvy marketing experts who aim to thrive in the current digital age. Bounce rate is another critical term that differentiates between a star performing website and one that fails to attract and retain visitors.  E-commerce and retail

IPL: Behind the Digital Scenes


IPL: Behind the Digital Scenes

The mutually beneficial relationship between digital marketing and the Indian Premier League (IPL) has thrived from the very start, and with the rise in hyper-digitalisation, the industry has only benefited more. Advertising and promotion on social media sites or via a partnership with cricketers have also given much-needed public exposure to several brands and their

Leveraging OTT Media for Digital Advertising


Leveraging OTT Media for Digital Advertising

With a rapidly growing viewership, it is no surprise to see an increasing number of brands opting to advertise on OTT platforms. They have changed the way the world consumes content. In India alone, there was a consumption of 204 billion minutes of OTT content in 2021. And this new way of providing media content

Metaverse: What’s this Big Buzz in Tech?


Metaverse: What’s this Big Buzz in Tech?

Initially started as a means to enhance the gaming experience and entertainment, metaverse has evolved to become the most significant tech that is revolutionising all prominent sectors across the globe. This visually rendered internet allows individuals and brands to interact across digital worlds and exchange digital items across platforms. Let us find out what the

Join #ARM in Breaking the Bias


Join #ARM in Breaking the Bias

“Where there is a woman, there is magic” – Ntozake Shange. The achievements of women and how far they have come in the struggle for their rights within the cultural, political, and social spheres are honoured as International Women’s Day on 8th March every year. Furthermore, organisations big and small come together to show women

2022 Trends Digest


2022 Trends Digest

With more and more brands targeting the consumers online, digital continues to be deeply implanted in the communications strategy of brands. As a result, businesses today must not only plan for the future of their marketing efforts but also be prepared to take advantage of them. So it’s that time again when we all collectively

Major Tech Trends to Follow in 2022


Major Tech Trends to Follow in 2022

From the continuing advancement and leveraging of artificial intelligence to developments that make even online shopping a ‘hands-on’ experience, technology is composed to continue transforming the way we live and work in 2022. The confluence of technologies is completely altering how we live and transact and will ultimately drive decisions on how we make money.

5 Social Commerce Trends You Must Acknowledge in 2022


5 Social Commerce Trends You Must Acknowledge in 2022

Indian users today make up a substantial share of users on international social commerce platforms and are a key target market for such platforms to extend. And social commerce presents a cost-effective alternative for businesses reeling under the pressure of scaling customer acquisition costs and stumbling to protect these treasured customers from competitors pursuing them

5 Trends That Will Define E-commerce in 2022


5 Trends That Will Define E-commerce in 2022

With the continued advancements in the online shopping trends, high demand arises with a desire to enhance the shopping experience for online users. Brands and retailers must embrace technological advances if they wish to stay competitive. With that in mind, it’s worth citing what these latest E-commerce trends for 2022 tell us about evolving consumer

The Ultimate Marketing Automation Trends for 2022


The Ultimate Marketing Automation Trends for 2022

To survive in this new tech era, your business requires automation. From chatbots to big data, the marketing landscape is becoming more diverse and crowded every year. Automation has proven itself to be a powerful resource in the marketer’s toolbox, but in the future, it won’t be enough to have the tool itself; you’ll need

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