Social Media Marketing
LinkedIn, Spotify, Reddits, Facebook – Driving Digital Marketing Trends
Trends evolve so fast that it can be hard to keep up, so we've created this ultimate list of 6 digital marketing trends that will help you stay ahead in the market! Here's what happened this week in digital. LinkedIn launches Spotify playlist LinkedIn has recently launched a new playlist…
Trends evolve so fast that it can be hard to keep up, so we've created this ultimate list of 6 digital marketing trends that will help you stay ahead in the market!
Here's what happened this week in digital.
LinkedIn launches Spotify playlist
- LinkedIn has recently launched a new playlist to soundtrack the professional development of people in different areas.
- The inspirational playlists have been divided into different topics, for instance, Women at Work, Never Give Up, and Refine and Focus.
- These tracks on Spotify encourage employees and young individuals to keep moving forward in their career pursuits.
- "More Together" is a consumer-driven marketing campaign for the Facebook App, which exhibits how people from all walks of life can do more together by making use of their connections on Facebook.
- India is the first country in the Asia Pacific region where such a high decibel campaign has been rolled out.
- The first TVC was themed around Holi, and it displays how young people across the globe are sharing the festive spirit and using the power of their online connections built on the Facebook app.
- Facebook 'Horizon'- Facebook is now moving into the beta testing phase for the New "Horizon" VR social platform which is a cartoonish VR world where users will be able to establish and connect virtually.
- Reddit's new "Trending Takeover" ad units- These will last up to 24 hours and as per Reddit, its Trending Takeover units have seen 2X above-average CTRs.
- "Lens Web Builder" on Snapchat- A simplified AR lens option that enables businesses to build custom lenses based on pre-made templates and/or Snap's library of 3D objects.
- Temporarily hides URLs from showing in Google search.
- Shows you which content is not in Google because it is "outdated content".
- Shows the URLs that were filtered by Google SafeSearch adult filter.
- Younger generations are more likely to seek out short-form content while older generations prefer watching long-form content.
- Authenticity and accuracy are considered more important than production quality.
- More value is placed on content that relates to personal interests and passions.
- Consumers are moving from eco-status to eco-shame. They will seek out products, services, and experiences that help them alleviate rising eco-shame.
- Smart brands are inclined towards helping those who are exhausted by the pressure of modern life. Get ready for a future in which the mental wellbeing of your employees is just as important as your supply chain.
- Virtual influencers are moving into the main-stream thus, brands are allowing them to inhabit digital channels.
Breaking down the emerging trends of the week as we start a new month.
Twitter & LinkedIn Launching Stories
Don't let the glut of data blind you. Identify and choose wisely where you want to invest your time and money. Here are the latest digital updates from this week.
Up your digital game
1. Use Proximity Beacons: Users can receive marketing messages on their devices tied to their geo-location.
2. Derive Practical Value From Data: Don’t let the gulf in the volume of data confuse you. Systematically generate the value of data by implementing practical data recombination and workflow activities.
3. Integrate Conversational Commerce & Chatbots: Chatbots enable the brands to fill the gaps within your business coverage and provide a ‘24X7 available’ face to your organization.
SaaS preferred over single-vendor stack
1. As a new generation of SaaS vendors evolved, IT lost most of its control over software choices.
2. With freemium models and low-cost subscriptions, employees and teams could now buy the best suited tools for the job instead of buying software from a single shop.
3. This change worked best for enterprise start-ups. This proves that a well-executed idea can beat an incumbent with a similar product when you put users first.
Keep a check on competitors & up your organic game
1. Google It: Search for your competitor’s URL with “site:” in front of it. Click on the ‘Tools’ button once the search appears. You can select the time period and check the frequency of your competitor’s posts on their website.
2. Back-up with backlinks: Under backlink column press ‘View All’ and approach the websites linked to your competitor. Ask them to replace the content with your expanded and updated version.
3. WordPress Sitemap: Check if your competitor’s website is on WordPress, using Yoast plugin. Yoast has the same URL structure for every sitemap which can help you quickly uncover pages and categories a site uses.
TikTok steals the spotlight at NBA all-star game
1. TikTok star Jalaiah Harmon showed her ‘Renegade’ dance moves to the world during a break in Sunday night's game.
2. Harmon stole the spotlight at the star-studded night and made everyone swing with her. This makes neglecting the followership of social influencers impossible.
3. The event should be seen as a great example of how modern-age influencers are overpowering the influence of traditional celebrities.
Brands caught up in Love
1. The Man Company’s 
Extend your digital success by staying on top of all the significant trends that can make a difference in your next strategy. Regardless of which platform you use, it is crucial to target your audience with updated measures and strategies.
Here's the digital week in a review.
Technology evolves at a very fast pace, which is why it can often get challenging to keep up with the daily trends and developments in the digital scenario. Read this article and get a quick round up about the new trends that happened this week.
