BlogDigital Marketing / Inbound Marketing

How to Increase Admissions in MBA colleges

By Team #ARM Worldwide
December 15, 2017

We all know the importance of MBA in India. For some it’s the way to get the higher education and knowledge they need, for some, it’s the way to get into the big league. MBA is the hope that students from all across the world have to get better career prospects and have a better life. Year after another students struggle to get into a decent MBA college. Students work hard everyday to prepare themselves for the competitive exams than for the GD’s and then for the interviews. Even then they are not sure whether they will get into a decent B school. There are many B-schools in the world for which students from all across the globe take exams. It seems like that there are not enough quality MBA schools for students. But, there is another side to this story. While there has been a race amongst the students to get into the best of B-schools, there has been a race amongst the colleges too to attract students and fill up their seats. Colleges to fill up their seats and increase their enrolment rate make a lot of efforts and spend a sizeable amount of money and resources. Yet, there are multiple cases where quality colleges end up saving some seats because of the competition in the field. Therefore, it is important for colleges to start working on their marketing strategies to streamline their marketing efforts and increase their enrolment rate. Now as we understand the fact that marketing is pivotal for MBA institutes to stay in the competition and get attention from the students, another thing to consider is the fact that the efforts spend must be in the right direction. Education is the industry that has seen a huge shift in the status-quo when it comes to marketing. With digitalization of the marketing industry, digital marketing has become the only solution for universities and B-schools to increase their awareness and augmenting the enrolment rate. Therefore, if an MBA college wants to increase their admissions and enrolment rate, then they have to leverage the power of digital marketing along with the few tips and tricks. Hence, for the help of institute and educate them about the ways in which they can increase their admissions using digital marketing, we have jotted down some points: #1. Content marketing: Content marketing is one of the most valuable and result-driven marketing strategies for the brands. With continuous and quality content education institutes can establish a certain authority in the niche. When a B-school create and publish constant content and try to educate its audience, they create a certain affinity in the minds of students/ aspirant MBA graduates. Also, when students like the content created by an institute, it increases the chances of students sharing the content with their friends, which in turn increases the visibility of the brand and enrolment rate for the colleges.Know more about Definitive Content Marketing 2018 #2. Inbound marketing: Inbound marketing lets an institute to map the persona of students and create a marketing strategy accordingly. Inbound marketing is a strategy that works in a defined manner in which first step is to map the buyer’s persona and then pitch every individual according to their preferences. #3. SEO: When on digital platforms, the most important part is to have the visibility. SEO is one strategy that can single-handedly boost the visibility of a brand effectively. With many colleges and schools on the same platforms fighting for the top rank, it is important for MBA schools to get their SEO strategies right and get in the race to the top. Efficient SEO strategies help institutes to rank high in search engine results which create a certain impression on the minds of students, and they start looking at the strengths of the particular college. #4. E-mail: E-mail is one of the most used approaches to reach out to students, but only a few of them are able to ace it. E-mails take the content of educational institutes directly to the phones of students. Therefore, it is important for institutes to understand the needs of the students and provide them just the information that they are looking for. There are many tools present online which help institutes to understand what are the exact pain points for students and what information they want and then provide personalized solutions to students accordingly. While digital marketing has taken the center stage in the field of marketing, it is also important to understand that the strategies used in digital marketing must be equally good. Therefore, B schools must consider the above-mentioned strategies to get the most of their digital marketing strategies and increase the admission rate. If you’re an institute that is looking for a digital marketing agency for your marketing efforts or wish to understand more about how digital marketing can help an institute to enhance their enrolment rate then Contact Us Now

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BlogDigital Marketing / Inbound Marketing

10 CRMs You Can Integrate With HubSpot

By Anushree Bose
December 12, 2017

In today’s digital-driven age, emphasis of customer retention and customer satisfaction in marketing strategy has been more than ever before. There has been a shift towards more humanistic approach to marketing, with practices such as Customer Relationship Management (CRM) being adopted by many companies. A CRM software is incredibly useful to marketers to effectively manage their contacts and leads by recording and analyzing customer data throughout their lifecycle. If you are using HubSpot, you can use its CRM, which is an easy to use and highly efficient tool. Hubspot also lets its users seamlessly integrate third-party CRM’s with its software, thus providing more muscle to their contact and lead management efforts. Here are top 10 CRM’s which can be seamlessly integrated with HubSpot so that you can leverage the data in your marketing activities : #1 Salesforce Salesforce provides powerful CRM tool through cloud computing which can be seamlessly integrated with HubSpot. Salesforce’s Sales Cloud offers content management, opportunity management, and sales collaboration through a variety of features which can be customized to best fit your organization’s requirements. Salesforce touches upon all aspects of CRM, by providing all the insights your sales team may need, from reporting to sales forecasting, and even territory management. Salesforce can accommodate the marketing needs of businesses of all sizes, whether it be a small business or a large enterprise. It is especially beneficial for the latter. #2 Pipedrive Pipedrive is a cloud-based sales CRM tool which especially focuses on small business and entrepreneurs. Its visual sales pipeline provides you with a clear picture about your deals and thus ensures that all your important conversations and activities don’t get dropped. The reason sales teams love using this tool is because it's extremely user - friendly and provides a clean interface, apart from many other compelling reasons. #3 HubSpot CRM HubSpot’s CRM tool is a highly effective yet easy to use tool which provides many features which a marketer would need to organize, track and nurture your leads and customers. It is extremely helpful for the sales team since it automates numerous routine sales tasks and has the ability to perform such tasks with much precision, thus eliminating much of the manual workload of the sales team. HubSpot’s CRM is especially more effective for smaller organizations and teams. It neatly organizes all the information about a lead in one place, and automatically logs in every interaction with a customer in the timeline. #3 Zoho CRM Zoho CRM is an on-demand CRM software which provides a 360 - degree view of your entire sales cycle and pipeline. It is an efficient sales tool which allows you to identify trends, find opportunities, improve efficiency and lower the cost of valuable insights. Zoho is an enterprise software which supports the requirements of CRM for small business as well as large enterprises, helping them to scale their growth while simplifying the process. #4 Nimble Nimble is a smart social CRM tool which transforms the way you maintain your business relationships through smarter relationship management. In today’s competitive world, relationships can make or break your business, and a lot of effort goes into it. Nimble eases the process, by providing an intuitive interface to seamlessly combine all your contacts, emails, social signals, activities, and follow-ups everywhere you go. #5 ProsperWorks CRM ProsperWorks is a smart and efficient CRM especially designed for G Suite, seamlessly integrating all the Google apps such as Gmail, Google Drive, and all other Google apps. It helps you to identify, track, and optimize sales contracts and opportunities and establish a repeatable process. It has a very fast and very easy setup procedure, which doesn’t require any special skills or training. It uses an intuitive visual tool that allows you manage your complete sales pipeline with ease, thus enabling you to close more deals. #6 Infusionsoft Infusionsoft is an all-in-one marketing and sales software, which is especially designed for small businesses. The integrated platform allows you to manage your small business by pulling together data points related to sales, marketing, leads, customers, payments and much more. Though marketers may face difficulty in using the tool if they do not have much of a technical know-how, once your team figures how to go about it, you can leverage it to achieve greater heights for your business. #7 Insightly Insightly provides a web-based CRM system which allows you to manage leads as well as manage your projects more efficiently. The best part about this tool is you can integrate it with any email system, and also it can be integrated with G Suite apps or Outlook 2013/ Office 365. #8 OnePage CRM OnePage CRM turns the complexity of CRM into a simple to - do list. It is built using productivity principles so that the sales team can focus on their sales strategy, not the software. Its intuitive approach to sales allows you to convert leads to customers, reach targets and grow your business faster. It allows you to capture leads from Gmail, Outlook, social media, and other sources to create a contact with just one click. #9 SugarCRM SugarCRM is a web-based application which enables a business to create rewarding customer relationships with their innovative, flexible and affordable CRM solution. The sole focus of this CRM is to put customer relationship at the center, allowing businesses to transform the customer experience and enable highly personalized interactions that drive customer loyalty throughout the entire customer lifecycle. #10 Base Base is an enterprise sales software that allows business to take a scientific approach to sales. It has a powerful, all-in-one sales platform that increases adoption and data capture among sales reps, which provides sales leaders with actionable, quantifiable insights needed to accelerate performance and grow revenue in a way that is measurable, repeatable and scalable. You can choose which CRM best suits your marketing initiatives to integrate it with HubSpot to make your lead management and customer relationship strategy more powerful. While HubSpot alone is a powerful software which provides you with various tools to cater to a wide variety of marketing and sales functions, it seamlessly collects all information from your CRM and leverage the information for your marketing activities. This establishes a smooth coordination between your sales and marketing teams thus greatly increasing the productivity of your business. >> Build a strong CRM with Inbound Marketing. Learn more about Inbound Marketing. . .

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3 Proven Marketing Practices to increase college enrolments

By Team #ARM Worldwide
December 7, 2017

It’s not the time when people expect to receive a postcard or stop at roads to admire the creative genius of some advertisement. Even if they do, they talk about it on digital platforms. Now, TV is not the primary source of entertainment and no one care about the radio ads. All these things have been replaced by digital platforms that are used extensively by people every day. This shift in paradigm has affected the way how things are done and perceived in every field of work. Especially in the field of marketing where the audience has completely shifted from offline media to online media the strategies and tactics are now different altogether. With digital platforms taking the lead, traditional marketing methodology has taken a backseat. When most of the students and parents are now available online and spend most of their day searching for information and communicating on digital platforms, schools and higher educational institutes are now aligning their marketing strategies in accordance to the trends. Know more about the Importance of Online Marketing for Education Sector. As per many surveys conducted on the same line, one can easily get the fact that having an online presence is the most crucial aspect for any educational institute if they want to increase their enrolments. Why the internet is so important for the colleges to increase enrolments? As the consumers are heavily reliant on the internet for every piece of information they need and spend every free moment of their day by scrolling through the news feed of Instagram, Facebook and Twitter, it wouldn’t be a great idea to not to utilise the internet for marketing purpose. Online marketing is proven to generate sizeable results for educational institutes if done effectively. When compared on the ROI basis, online marketing beats the traditional marketing by leaps and bounds. It is far less expensive and generates better results than what an old-school marketing campaign can do for your business in current scenarios. Now that we know why online/digital marketing is important for an educational institute to increase the college enrolment rate let’s understand a few proven marketing practices that can help an education institute to augment the results of their marketing efforts. SEO Search Engine Optimization is the most integral part of any efficient digital marketing strategy. From making your college rank higher on the Google search results to increase traffic to your website, SEO does it all. SEO helps an educational institute to improve several aspects of the site which helps institute to rank higher in search results and enhance the visibility amongst the audience. With effective SEO strategies helps institutes to augment their authority in the domain. It is very crucial to have an absolute authority when it comes to educational institutes. Best way to do is by attaining certain links for your websites by the help of local companies, partners in business and various other websites like Quora and Medium. The better the quality of linkbacks you’ll have the better will be the rank of the college on search results. Using such strategies colleges can expand their reach exponentially and attract students towards themselves. Most of the students before taking admissions do check about the colleges online and make their decisions accordingly. So, if your institute is missing out on this aspect, then there’re chances that you’re losing out to a lot of potential business. Content marketing Another way to improve the authority of educational institutes is to increase the educational content on the website and educate the audience. The content could be anything from videos, infographics to blogs; the only mandate is to have a quality content. Through content marketing strategies universities can amplify their follower/ audience base and by creating and publishing informative and relevant content that will catch the attention of the audience and create an affinity towards them. Students constantly search for relative information like ‘Placement opportunities after graduation in Computer Science’, ‘Future prospect of B.A. graduates’, etc. And, if a college is producing content relevant to such topics then there are chances that students will read it and know more about the institute. Also, when students find your content relevant and helpful, they tend to share it with their friends which in-turn increase the visibility and authority of the brands. Social Media Where do most of the student’s hangout? Or what’s the place where they spend most of their time? It’s the social media platforms, Facebook, Twitter, Instagram, YouTube and some others. These social media platforms are a terrific way to interact with the potential students and increase conversations around the name of the institute. Social media platforms are the ultimate platform to initiate two-way conversations with the prospective students and increase the chances of getting their business. Being responsive to social media platforms, befriend students and creates affinity in their minds towards your institute and you can understand them better and provide personalised content to strengthen the relationship further. These three marketing strategies can help any institute to get better results and increase the enrolment rate. If you wish to understand more about how digital marketing can help your institute to rise and shine in the business and are still confused with the whole process, then follow:

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Boost student recruitment with Marketing Automation

By Shashank kaushik
December 6, 2017

Automation is a process that pretty much took the marketing world by storm. Though there were enough changes taking place in the marketing segment, no one expected that automation would be something that had the potential to completely change the status-quo. But now, if you happen to ask the marketers of today about this, they’ll tell you about the sheer importance of marketing automation in today’s competitive world. This brings us to our topic of why marketing automation is essential for the education industry. Marketing automation provides people with the much-sought solutions of many long-lasting marketing problems that have been plaguing the industry since time immemorial. Unlike the traditional forms of marketing, automation enables marketers to streamline and automate certain tasks that were quite troublesome when done manually. Let’s understand why and how marketing automation is helpful for education industry:

#1. Quicker turnaround with less expenditure

Marketing automation lives up to the name when it comes to providing a much-needed level of ease to marketers. With proper marketing automation tools, professionals can save valuable time and resources while completing their tasks more efficiently. For example, by using marketing automation tools, an institute can create and schedule e-mails according to the consumer's feedback, and provide them with timely information to create a positive impact in the minds of users. Using automation tools for e-mails has way more than just one benefit for educational institutes; they help one analyze the persona of the individual and allows an organization to connect at a time when consumers are available. This improves the open rate for these emails, which in turn helps the organization to boost their business prospects. There are many other processes which can be initiated with a simple click of a button by using such automation tools, which saves efforts and resources of an institute that can be utilized in other areas.

#2. Personalised solution

One of the greatest advantages of an automation tool is that an educational institute can dig deep into an individual’s personality to gather relevant data and provide more personalized solutions to them. Most of the marketing tools available in the market have a feature ingrained in them to map and understand the needs of every student and provide insightful data to universities. Such information is useful for an institute to provide personalized solutions to every student, and attract them towards their school. For instance, if a student is looking at the placement records and the alumni page on a website, then these automation tools can map and analyze this information and provide the relevant data to institutes. Leveraging this data, universities can produce and send personalised information to a prospective student to get their attention. Once this is done, there’s certainly a higher likelihood of that particular student visiting the website for more relevant information/solution, ultimately giving the educational institutes a chance to convert that student into a successful enrolment.

#3. Focused targeting

Marketing automation, unlike traditional marketing strategies, has the ability to track and create a list of potential consumers that are likely to be converted into successful enrolment. While automation helps institutes to manage and attract potential consumers, finding out the potential business is also one of the advantages of automation that marketing professionals in the education industry can target. Why is focused targeting required, and why can’t an institute follow the conventional method? Obviously, they can, but the problem with conventional methods is that it requires a lot of resources to provide very less output. Whereas, through the use of automation tools, an institute can create and maintain a database of potential consumers and reach out to them. This will help them save their efforts and resources and ultimately increase their conversion rate.

#4. Analytical benefits

Traditional marketing tools are done on a large scale and create a buzz about the institute that's utilising these tools amongst the general populace, but there’s no proper method to track the success and ROI of such marketing campaigns. This is contrary to the measurement of results of digital marketing, which makes the mapping of certain metrics of a campaign possible through these marketing automation tools. Every company wants to measure the results of their marketing campaigns, and with the help of tools like HubSpot, an organization can analyze and measure the ROI of their marketing campaigns without much efforts.

#5. One integrated platform for all your needs

Every marketing professional knows the efforts they have to put in to manage their marketing campaigns on multiple platforms. Well, automation tools are to the rescue for them. Using the automation tools, marketers can run, manage and track all their campaigns on a single platform. This one feature saves professionals from a lot of headaches and minimises the probability of any error that might arise in the campaign. Using these tools is not an especially challenging task either. Any marketer with a basic understanding of technology can easily get some much-needed information on these tools and manage multiple campaigns with ease.

#6. Optimizing landing page

One of the major marketing automation tasks definitely includes website optimisation. Any educational institute which wants to leverage the complete potential of automation tools and achieve maximum results absolutely cannot ignore website optimisation. By optimising the website, we mean that educational institutes need to integrate features like landing and CTA’s on their website. Including CTA’s in your relevant content floating on the internet helps increase the chances of a consumer to reach your website. Once a consumer is on your site, then through the smart integration of content and automation tools, institutes can push consumers to share their queries/information (e-mail id, phone number). Using this information, an institute can reach out to them in a better way and increase their chances of getting their business. There is undoubtedly a lot left to discover in the field of marketing automation, and all we can say is that it is going to change the way marketing is done in the field of the education sector. We hope that you got the information required to know exactly how an automation tool can help education institutes boost their student recruitment. But, if you still wish to know more about marketing automation and how using tools like HubSpot can help your institute then visit:

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7 SEO Growth Hacking Techniques to Scale Your Business

By Anushree Bose
December 5, 2017

In today's competitive market, it is very important for any performance marketer to have a site that can attract a considerable amount of qualified traffic. Online business efforts have been contributing to a large chunk of revenue for businesses lately. Many businesses rely on online marketing to cater to the buyers of niche products, and to provide them with a cheaper price or the best value option. And, if you want to succeed in this space, then it is not enough to rely on these glamorous aspects of the website, such as a nice interface. What really matters is the non-glamorous parts, or the technical aspects, such as Search Engine Optimization (SEO). Till a few years back, SEO was a relatively new profession, and not many marketers were familiar with its concept and all the technical know-hows. However, now it has evolved and become a necessity for every online business. There are lot of marketers who use the wrong approach, and assume that traffic will start coming automatically as soon as they hit the publish button. But SEO, like any other profession, is highly technical, and a lot of efforts are needed by webmasters to keep up with the constant updates. Here are 7 SEO growth hacking techniques which will help you make the most out of your SEO strategy:

1. Focus on Technical Aspects of SEO

You may have formulated a good SEO plan, but that plan will simply be incomplete if you do not focus on the technical aspects of SEO. If you don’t do so, then there can be many things that can go wrong with your business, and you won’t be able to implement your online marketing plan properly. Firstly, you need to focus on the status of your your robot.txt files and robots Meta Tags. Both of these are used to restrict Google to index certain pages. Occasionally, webmasters may add certain pages that shouldn’t be on that list. As a result, some of the pages may not be indexed.

2. Improve Your Website Architecture and XML Sitemap

You also need to focus on your website’s architecture and XML sitemap, and ensure there are no shortcomings in them. Either Google crawlers or bots of other search engines crawl these pages from time-to-time, and they look for a website’s architecture and XML sitemap to gain full information about the website in a short time. If these two elements are not in place, then they have difficulty in crawling the website, and hence, it will affect your SEO since it may push you down the search engine results page. Hence, this is where technical prowess in SEO comes into play. The lack of this prowess can seriously affect your SEO efforts, and can push your website down drastically in the results page. Therefore, it is very important for any marketer to have technical know-how of SEO. If your website’s design is in place, it will be beneficial for both customers and the bots, since it will be easily navigable as well as crawl able by the bots. Otherwise, both Google and your customers may not notice your site.

3. Focus on Customer journey optimization

A customer’s journey consists of 4 stages – awareness, consideration, decision and delight. A marketer must ensure that the customers are satisfied in each of these stages and must take steps to optimize the customer’s whole buying process. To achieve this goal, he must ensure that the content of his website is fully customer-oriented and enhances their overall journey with your company. Regardless of the device they are viewing in, whether mobile or tablet, users should be able to surf your landing pages easily and quickly.

4. Choose your domain wisely

Let’s consider your domain as a whole. Your website needs to be registered in the country from where you are conducting business from. To achieve better results, you must consider having local domains such as .in, or .uk. On the other hand, if you are a multinational company, or if your services are solely provided through the internet, then you can go for a .com domain, since it will make your page visible in international searches – especially in the US. What domain you choose does matter, since you will be featured more in the local search results by Google.

5. Invest in Keyword Research

The content of every single page on your site should be focused around one particular term or phrase, known as keywords. These keywords are exactly what users are typing to find you on Google. Your focus should be to create your content in such a manner that there is an optimal usage of keywords throughout the body of the page, so when a user searches using that exact keyword or uses some variation, he should be able to find you at the first page of the search results. Before creating content for a particular page of your site, you must do a proper research for what should be your focus keyword or keywords, and use that keyword or keywords optimally throughout the body of that content. You must choose your keywords wisely, and not go for keywords which have too low or too high competition. Instead, you should choose for keywords with medium competition. You can take help from tools such as Google Keyword Planner for such tasks, which gives you ideas for new keywords and also show its competitive level.

6. Focus on blogs as a way to promote content

In today’s content-driven age, it is not sufficient to just create great content. Every site has great content today, so there is a fierce competition to show up at the top position of the results page. Hence, you need something beyond great content, and need to implement content marketing, content promotion strategies and other growth hack techniques. One of the greatest ways to publish and promote great content and increase your conversion rate is through a blog. Once you set up a blog and craft your content, you must focus on building relevant and high-quality links. In other words, your blog must be so visually attractive (through the usage videos or infographics, among other visual elements), that other sites with great authority would be compelled to pass on their link to your site. For instance, if your link comes from a source of high authority to your blog (like an eminent blogger), then it would be a high authority link for you. A high quality backlink is a sign of trust from other thought leaders and other professionals in your industry. Thus, it is regarded as a high-ranking signal from Google. It also helps to build the trust and confidence of the readers. Thus, you must focus on the quality, not quantity of your links

7. Improve your content marketing strategies

When it comes to content marketing strategies, there are certain rules which need to be followed. Needless to say, all your articles and videos should be connected to what you are offering. Your content needs to be informative, relevant and unique. Also, you should keep in mind to give references to popular websites and influencers which would add great value to your product. You may have created a great piece of content, but none of it will matter if you are not promoting it. You can promote it by optimizing the page for SEO, and focusing on longer content with lots of images, links and interesting formatting to create shareable buttons on social media. Another great way you can attract visitors to your website and increase conversion rates is through email marketing. On the other hand, social media also provides one of the most effective ways to put your content in front of a wider audience, and also interact efficiently with them. The most important advantage of using this channel is that is also works as a strong ranking factor for Google.

Conclusion

If you are putting your efforts in an SEO strategy, then it would be a waste if you are not visible on Google and other search engines. Today, a majority of the customers already have knowledge about the product they want to buy, and prefer to do shopping online. So, if they are not able to find you on the first page of the search results, then you are losing out on a major chunk of your potential customers. Hence, you need to go beyond the basic SEO practices, and adopt the SEO growth hacking techniques mentioned above, in order to stay above your competitors in the search results and – eventually – increase your sales. Know more about the Best SEO Techniques to Rank #1 in Search Engines.

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Increase College Enrollments With Education Focused Web Design

By Shashank kaushik
December 4, 2017

Let us start this article off by asking a simple question: why does a business even need a website, to begin with? It is the most basic requirement for any organization to mark its presence online. The benefits that a website can provide to an organization are endless, and must be known to everybody. But, it’s surprisingly alarming that a lot of people aren’t fully aware of them or don’t even have a website for their business. Building a website must be the first thing that a business should do. And, this is true for organizations in every industry, be it educational or product drive. This is especially true for the higher education sector, where most of the TG consumes information online. Everyone, from small schools to big universities, are now making their presence known online with their websites. However, just having a website is not enough; there’s a dire need to update these websites to make them more engaging and informative. According to a survey, only 15% of students apply to a college on their first visit to a website. Generally, 54% of applicants visit the website at least five times before applying to any course. The plausible reason to this is because of the fact that people are now making more informed decisions than ever before. Parents and students now perform extensive research before making a choice. With so many colleges and universities around, it’s now vital for educational institutes to optimize their websites to get the attention of students. Here are a few things that an educational website can do to increase enrolment rate through their website. Get more Inbound links The intent to get your website optimized is to rank high in the relevant Google searches. But, it’s not that easy. To get found online, you need to have a strong SEO strategy. What adds value to your SEO rankings is getting a link back from other high-ranking websites. The more backlinks you’ll get for your website, the stronger will be your ranking on various search engines On-page SEO Placing the right keywords in your content is vital, so that when someone searches for them, your website shows up on the first page of Google results. What’s important is to choose these keywords properly, and to integrate them smartly in your content to improve the search results. First impression matters The design and layout of a website is something that indirectly plays an important role in attracting students towards a particular college. Students are increasingly tech-savvy now, and like seeing new and innovative designs. Designing a website to cater to the needs of both parents and students can be a tricky task. While design certainly matters for students, parents would prefer those institutions that have a simple and easy way to navigate the website. Having a proper structure, focusing on a consistent layout and using friendly colours is something that must be considered while designing the website. The best practice is to keep your website consistent throughout, and not to experiment much with the designs. Mobile friendly There has been a constant increase in usage of mobile devices for surfing the internet and gathering information. Therefore, it is pivotal for any institute to make their website mobile-friendly. As per studies, about 40% of people abandon a website if takes more than 3-6 seconds to load on their mobile devices. Quality Content How many times do you go to a website just because you read some quality information and exited the window without subscribing to that site? Quite often, I guess. This is very likely to happen with educational websites. Students are always looking for relevant information to read, and that provides an opening for universities to attract them towards their institutes. Keeping a website updated with fresh content, including proper sources and timely releasing content pieces is the minimum of what you can do to provide your website with a level of authority. Call-to-action This one aspect is what brings quality leads to any business. An effective CTA helps students to provide their information and gives a chance to universities when it comes to garnering a better understanding of the requirements of potential leads. These CTAs are best used when they’re linked to landing pages or forms on a website. Also keep in mind that on these landing pages and forms, there must be just the right amount of questions that should be asked, as too many questions might compel the consumer to quit the page and move forward. Social media links If your content is good and students find the website useful, then there’s a good chance that they’ll share the links to your website on their social media platforms. Therefore, it is important for educational institutes to have a link to social media platforms that provide ease to students and parents to share the information with others. This will yield visibility of your institute and increase the chances of lead generation. Integrating AI chatbots Artificially intelligent chatbots are something that can increase the conversion rate of an educational institute by a sizeable number. Firstly, because students are attracted towards such technologies and tend to interact more when encountering such technology. Secondly, because such artificially intelligent chatbots also map a proper journey/behaviour of an individual according to their journey on the website and questions asked, which gives institutes an additional and relevant information about a student to convert them into a successful business. A website is what decides the admission rate of a college. So, an educational institution must mark their presence online with an appealing website to increase their enrollment rate. We hope that this article has helped you understand what all things you must work on to improve your results. If you still wish to understand how exactly web design can help your business, then click here.

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BlogDigital Marketing / Inbound Marketing

Digital Trends to Make the Most of December’s Festive Season

By Ritesh Singh
December 1, 2017

As we approach another festive season, it would be safe to say that the constant curiosity of deal-hungry consumers will hallmark the success of digital campaigns and efforts of brands. So, how should digital marketers do to break through the clutter and catch the attention of the curious lot? We'll tell you how - a compelling combination of digital trends and practices that would make sure that your offers are not being missed out by your target audience. Through this article, we've listed various digital marketing trends that you should use in December:

#1. E-mail marketing in the spirit of the holiday season

When it comes to sending out a personalised form of communication that will resonate the most with customers, one of the most effective marketing strategies has to be e-mail marketing. Contrary to the myth that most people believe – e-mail marketing is still going strong as a relevant marketing strategy in the fast-paced digital landscape. The sheer wealth of options that brands have when it comes to this form of marketing is massive, and this will especially be true for December. Therefore, it goes without saying that marketers should undoubtedly try to capitalize on the popularity of this festival and develop a form of e-mail communication that packs in a catchy copy and a better offer.

#2. Reward loyal customers with royal packages

When it comes to driving the sales of a particular organisation, it goes without saying that garnering as many customers as possible is the highest priority of any business. However, keep in mind that merely generating high sales at one point in time is not an optimum strategy in the slightest. A company also needs to make sure that they’re taking the appropriate steps to enhance the overall satisfaction that customers experience from interacting with their business. There are multiple ways in which a brand can help improve this nurturing they provide to their customer, and with the onset of the festive season, it becomes easier for business to figure out effective ways to reward their customers for sticking with the business. One such approach is to provide loyal customers with useful packages, that will bring them the ultimate delight. Also, you can share these offers/gifts when they expect it the least.

#3. Provide employees with festive rewards

Customers won’t be the only people that businesses will provide with these lucrative packages. In fact, one might argue that the people who deserve such rewards the most has to be the backbone of the organisation itself – the employees. It goes without saying that a motivated workforce will contribute to the overall growth when it comes to improving the productivity and efficiency of the organisation. And yes, one of the tried-and-tested ways to do so is through the provision of adequate reward services to these employees. Not only will this prove to be a rather useful motivator in itself, but it will also help when it comes to reducing employee turnover, incentivising work, and providing some other such valuable benefits.

#4. Usage of VR and AR

We’ve already seen just how powerful Augmented Reality can be in the form of Pokémon Go, that took over the world by storm almost a year back. While AR is an exciting piece of technology in itself, what’s really got most people quaking in their boots with excitement has to be the unprecedented rise of Virtual Reality as one of the most prominent ways in which technology can affect our lives. Everything from shopping products, viewing movies & TV shows, and – especially – playing games has been completely revolutionised with the continuing rise of this immersive technology. Adding a bit of a festive touch to both these forms of technology can prove to be an interactive marketing tool that will undoubtedly generate a lot of buzzes.

#5. Judicious application of chatbots

AI is quickly shaping up to be one of the most prominently used forms of technology, due to the sheer levels of functionality that are provided through the various applications. One such use that has taken over the marketing world by storm has to be chatbots, which have proved to be extremely effective when it comes to augmenting the marketing efforts of a particular organisation. Perhaps the major reason why chatbots have grown as a useful marketing tool is due to the personalised interactions that are enabled through the usage of this technology. As the festive seasons dawns upon us, the AI of these chatbots can also be tweaked to provide the customer with a better and more topical medium to let them interact with this particular brand.

#6. Taking advantage of geolocation opportunities

The widespread adoption of digital solutions has led to the innovation of specific technologies, which have proven to be quite revolutionary when it comes to revamping existing marketing strategies and efforts. Geolocation marketing has gone mainstream, which has led to the development of many innovative and highly convenient services that have certainly dictated how we go about with our daily lives. The technology of geolocation can prove to be highly efficient when it comes to revamping the existing digital marketing efforts of a particular brand since they can tailor this technology to suit their needs and provide their customers with a personalised experience when it comes to interacting with their brand. The points mentioned above detail out the various digital trends that are poised to take over the market come December and through the successful deployment, brands will be able to expand their marketing efforts in a way that serves the consumers as well as the business motives!

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PR

What is the best way to measure PR?

Note: I have answered the similar questions in various thread of quora where someone asked about the ROI from Public Relations. Summarising it again as a post here! Public relations or PR is often considered a job that must be done but actually, cannot see conversions in real time. This…

By Honey Singh
November 30, 2017

Note: I have answered the similar questions in various thread of quora where someone asked about the ROI from Public Relations. Summarising it again as a post here! Public relations or PR is often considered a job that must be done but actually, cannot see conversions in real time. This is an old school pattern of considering how PR works. With PR integrating very closely with marketing and advertising a brand, these days, PR is considered more relevant and is measurable in terms of how much return on investment (ROI) it brings to the organisation. There are many tools used by top PR Firms – the most common of them, Google Analytics - that bring the vital information on the amount spent and the leads that spend has procured. However, PR can be separately measured for its effectiveness. I’m not talking about ways to measure the PR value which are not relevant anymore. PR Value = Ad value (for print/online coverage) x 3? You get the cost of ad & then multiply it by 3 (PR value Factor) is way old way to measure the ROI. Here are some of the concepts to keep an eye out for while measuring your ROI, specifically on PR spends.

Brand perception building Building your credibility and authority within the industry and the world at large is certainly very important for any brand. If your competitors notice you and your consumers want you, there is hardly a better indicator of the ROI from your PR initiative. Your conversation must help your consumers make the decision to go with you. Engaging with your audiences, appearing in the news, podcasts, webinars, radios are all important ways to show your visibility.Example: In a recent press unveiling during CES for a wearable startup (boltt) we secured a 3 min prime-time live broadcast coverage in CNN International. As a result, the brand perception for a startup has been built in a league of global competitors like under armour and Fitbit
Sentiments It is necessary to monitor the sentiments of the brand, PR can make & break the brand in a day. There always is a huge impact on brand mentions before & after PR announcements done right. For measuring the ROI, you can track the +ve & -ve cloud within the time span using tools like meltwater, brandwatch, simply measured & others.
The Share of Voice (SOV) SOV can be defined as the % of share for your brand while considering the total number of competitor/category mentions ie it is the percentage of all online content and conversations about your company, compared against those of your competitors.Since the new share of public relations is Digital PR, most of the online mentions are inspired from the media coverages, their posts on social channels & hence making anything go viral with visitors/followers comments.Example #1: SOV can influence the purchase decision of buyers. See how ebook buyers discover books vs role of blogs/reviews.
Referral Traffic Visitors arriving at your website from other website are considered as referral traffic. Here by gaining insights from referral traffic to a client’s website, the public relation team is capable of drilling down deeper into who the target market is, how they were driven to your website, what they are interested in, and what are activities performed by them. For instance, if you know the exact demographic of your audience based on the referral traffic, apart from measuring your current reach, you can additionally tweak future PR efforts to target it to your right audiences.
Social media mentions & new followers from PR coverages
Increase in inquiries and sales inspired from awareness created from PR Example: The recent tea for trump viral marketing campaign that we executed results in 1100% increase in international business enquiries, 9900% increase in website organic traffic.

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BlogGeneric

CMO’S Best Guide to HubSpot for Business Success

By Shashank kaushik
November 29, 2017

The playbook of yore is no longer in use, since the control’s moved to the consumers and CMOs have structured their marketing organizations like never before. With technology enabling more and more innovations in the field of marketing – especially the digital kind – CMOs have had to reinvent their thinking and redo their processes to be ahead of the pack. With the help of HubSpot, the marketing gurus and leaders of today have adapted strategies that can help address the inbound marketing processes. As the marketing leaders, it is their job to know what’s happening around them, stay ahead of the curve and also identify the trends that make a difference in the market. Marketers, it's our job to be on top of trends and stay ahead of the curve. With digital marketing constantly evolving and changing at speeds never witnessed before, many of the strategies need to be relooked at and repurposed for them to be as effective as they are meant to be. We know and fully admit that digital marketing is complex. It also involves not just immaculate planning but also the formidable combination of consumer insights, coupled with talent as well as technology to reach the heights you want to take it to. Here, we put forth a plan of action as well as a vision with a focus on priorities we think will take you ahead in the game. Some of the pointers will be the ones that you definitely will be comfortable with, and may already be performing. While some you may not be very open to this, just take a look and you can decide for yourself. HubSpot lists down some of the tactics that have helped many companies grow their bottom line significantly and spectacularly.

#1. The big guys buy-in

First things first – the C-level needs to bring in the caliber and the inspiration to handle the complexity and the scale of the challenges that come with the change that is inevitable as well as required to be undertaken soon. The vision and the strategy need to be in place. It should be in tandem with what needs to be achieved in the long run. What are the metrics that will be employed and the tactics that will be used? Should the team be lean, or do more number of people with specialized skills need to be brought in? Are the budgets looking fine, or will it need to be upped and bettered? Is the technology used agile in nature, or does it need to be taken a step further to enhance revenues? These are questions that need answering from C-level managers who are holding the reins of the ever-changing digital marketing landscape.

#2. Agile operations

The C-suite will need to bring in an agile marketing team with skills that are definitely a bit different from the ones seen in offline marketing. The skills that CMOs would need to look at would differ depending on the product as well as the market, but you will need employees or freelancers who can create email campaigns and track their efficacy as well. People who could monitor social media channels and optimize profiles would also be of immense importance. Online advertising campaign creators would also be requisite for the team. The people should also be able to make amendments to the website that is being used to test consumer behaviour.

#3. Facebook advertising

What does 1.23 billion users mean? An enormous ad platform. Facebook has managed to surpass all predictions and expectations in the social media domain, even with serious competition around. When a digital marketing guru looks at Facebook, all she/he can see is the wonderfully shiny ad platform. And this is one platform that has done better than most others functioning on the same lines. Facebook Ads have even worked wonders for B2B brands. It has demographic information that is unparalleled, so its targeting capabilities too are notched higher than others in the fray. With the target group so well defined, segmentation on the basis of age, occupation, interests etc. becomes much easier and more efficient. With so many options available, you could still look at video afresh because this social media giant is investing heavily in that format. With an algorithm especially adjusted to offer preference to longer videos, it’s time you took this approach seriously.

#4. Video marketing

We are sure you’ve had a taste of Facebook Live, and if you think that this is THE medium, then you’re absolutely right; video marketing is – as of now – one of the fastest growing mediums where content marketing’s concerned. With video accounting for around 74% of all the web traffic, wouldn’t it make sense to look at videos a little more significantly? In today’s day and age, the web has witnessed more uploading of video content in a month than TV has managed to create and showcase in over thirty years. Video viewers are patient enough to watch a video until at least ¾ of it and 28% of smartphone consumers see a video on their handhelds at least once a day. 35% of tablet owners use their devices to watch a video for at least an hour. It has also been noticed that when marketers use a video in their email communication, the click rate increases by around 300%. So, as a CMO, if you wish to be amongst the top and gain competitive advantage, you will have to consider video marketing.

#5. Facebook Live

We’ve spoken about it already, haven’t we? With Facebook Live kicking the video format a few notches higher, video marketing has redefined engagement itself. It’s interactive, it’s appealing, and – when coupled with Facebook’s comment tools – takes interesting to another level. People now comment much more on Facebook Live videos as compared to regular ones. The users love the transparency that this medium provides and the little glitches that come with it add to the authenticity of the format.

#6. Getting rid of silos

Digital marketing entails a lot more than what we experienced in the traditional setup. The team suddenly has to look at a lot more to handle, which wasn’t even part of the deal some years back! Think digital terms and concepts such as social selling, customized customer experiences pop up, among other such concepts. Taking care of these responsibilities is just one part of the big picture. Another challenge that needs to be overcome is orchestrating all the facets together on an organizational level to achieve a unified and continuous customer journey. You may need to battle it out with budget allocations, company wide politics as well as governance. This will help you realize that silos will just not work; there is an inherent need to look at all the pieces together and not in piecemeal.

#7. Podcasting is big

This medium has seen exponential growth, and over the last few years become quite a big proposition. Presenting plentiful prospects for digital marketers, podcasting is a wonderful opportunity for those who can speak properly but are camera shy. With a standard format that is followed by interviews, you can face the world by just talking to yourself or team up with someone else too. When you talk to famous people in your industry, you can benefit from their followers and the audience that already loves them. You could also appear on some well-known podcasts to make your presence felt.

#8. Content still rules

Short and sweet does not apply here! Gone are the days when 500 words made a mark. If you want to catch the search engines’ as well as the markets’ attention, write some more. Long form content that is unique and spectacularly inventive can only be the way to impress Google and appear on its first page. With no magic number at play, keep posting your blogs that offer value, are long and appeal to the target audience. Conclusion The coming years promise a lot of excitement for inbound marketers who aren’t fearful of transformations and evolution. With newer ways and smarter strategies, it is a time to look forward to impressive results.

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BlogTechnology

Top 3 Technologies That Are Making Marketing More impactful

By Team #ARM Worldwide
November 27, 2017

Over the past few years, technology has hugely impacted how businesses interact with consumers. Ever since the advent of online marketing, there has been a constant endeavour to give it a more humane approach. For instance, by adopting traditional marketing methods like advertising in newspapers, marketers just shout out their message to their users, and it becomes a one-sided communication. Customers today are empowered with knowledge, and marketers should change their strategy of indulging in continuous cold-calling to their customers, to become facilitators in finding the solution to their problems. Here are 3 technologies that customises marketing efforts for each user, and gives it a more humane approach :

The Rise of Voice and Visual Interface

The market for voice recognition technology (like voice search and personal assistants) and visual interface is growing at a rapid pace. And with its increasing accuracy, more and more people are using voice search. Google reported that 20% of its mobile queries were done through voice search in 2016. A remarkable innovation in this aspect has been Amazon’s Alexa, which is an intelligent personal assistant designed by Amazon. It is a voice-activated software, which – apart from having the capability to perform all the regular tasks which other personal assistants can perform – has gone a step further by adding skills which basically function like apps on a smartphone. Google’s also launched a competing product, called Google Home, which has similar function called “actions”.

Advanced Content Creation Tools

In today’s content-driven digital age, delivering excellent content has become the top priority for the marketers. To drive more traffic to their sites, marketers need to create content which the customers find relevant and provides a viable solution to what they are looking for. There are many content creation tools available in the market today such as Google Drive’s “Research” tool, Google’s “site:search” command, etc. But these tools only assist a content writer to do research for his content, and do not perform any other additional functions. With the rapid advancement of technology, we can expect various online and offline advanced content creation tools which would develop several futuristic features such as brainstorming, topic generation, content tweaking, content creation, proofreading and plagiarism checking. Like the various automation tools available today, that perform the function of automating various routine marketing tasks which a marketer does, these advanced content creation tools work in a similar manner to help automate the content creation function to a great extent.

Rise of Visual Medium in Content Strategies

The content of a page can be best communicated to a user through a visual medium such as infographics, data charts, images, videos, etc. Currently, many companies are using the visual medium to communicate their message to their users. The various methods of visual storytelling, especially infographics, will be on the rise in the future as well. Infographics will be the most important medium to disseminate content to the users, and will be used extensively by marketers in their content marketing strategy. These are some of the emerging tech trends which are becoming popular among the marketers, and will become more advanced and used more extensively in the future. These trends give a more humane touch to marketing by focusing on building a level of affinity and trust with potential customers, and developing the relationship between the business and customers. Going by its rising popularity, these trends are here to stay, and will bring a win-win situation for both marketers and customers.

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