BlogPR

10 Important 2018 Trends in PR That You Can’t Afford to Ignore

Gone are the days when PR was limited to just reputation management, press outreach for newspapers, radios and television, press release distribution etc. With the introduction of the Internet, the opportunities for PR have increased. PR professionals need to adapt to the changing dynamics. The shifting focus from Traditional PR…

By Honey Singh
January 3, 2018

Ten Important trends in PR:

1. Dying Traditional Press Release dissemination The traditional practice of announcing a news of a company through a Press Release has become outdated. Yes, companies still use Press Releases as a means to spread their stories, but it is not only limited to that. These days, businesses, and their agencies have started adopting newer and faster ways such as directly pitching to the journalist, or collaborating with a blogger to publish it. It is easier to post news and information online and amplify it through social media. This will help you increase your reach as well as engagement. 2. Data-driven PR The results of PR have always been questioned because they have not been quantifiable. PR is a core function of any business, and it helps you give long-term results. It is now possible to understand the impact of PR through proper data analytics and mould your communication according to that. It is essential that we establish Data Driven metrics to help measure the correct results of PR activities. You can use data to understand the type of audience you are targeting, their behaviours, figuring out the right time to publish information, etc. 3. Real-Time Marketing One of the most significant trends developing in PR is Real Time Marketing/reporting. As the name suggests, this is the process of leveraging events and using social media (Live Video/ Live Tweets). PR professionals need to be prepared and equipped for various situations and react to anything that may be happening. 4. Video Content It is a proven a fact that displaying content through a Video creates not just a better understanding but also help build a recall for your brand. A descriptive video or even slideshows can help you deliver your message more efficiently, and your audience will prefer looking at a video on their phones rather than reading blogs/news through written content. 5. Thought Leadership A new and rising trend is building the thought leadership of senior executives/CEOs of the company. This involves the senior management publishing blogs, articles, views etc. on various portals. Publishing such blogs on reputed portals like LinkedIn and Quora will help increase the credibility of the Leader as well as their company. 6. Newer ways of Content Amplification Content amplification is the standard base for all PR activities. Yes, you have built your content and published it as well. To increase the readership and reach of that content, you need to amplify it through Social Media. But using Social Media cannot be very fruitful. You need to combine it with Paid Promotion as well. Using tools like Facebook Ads, Twitter Promoted Tweets and LinkedIn Sponsored Updates, you can choose who exactly you want to target and gather the type of engagement your content has generated. 7. Influencer Marketing We cannot afford to ignore the growing importance of Social Media in our lives. It is essential to come up with innovative ways to reach out to your audience. One of the rising trends is Influencer Engagement, the process of collaborating with influential people on social media to post about and promote your offerings. This can be through an organic, barter or paid collaboration. Choosing the right type of influencers from your industry who have a high reach will provide you with more significant exposure. 8. Artificial Intelligence Other than involving Artificial Intelligence in the primary activities of PR like research, analysis and media mapping, you can integrate AI into various other activities too. For example, using automatic audience targeting, or by introducing Chatbot technology, you can make the life of PR pros very easy. 9. Measuring Engagement We have used data analytics to measure the kind of reach and impressions our content has. But what will help us understand the real impact of the content shared is by measuring the type of engagement that it gathers. Analysing the number of likes, shares and comments you are getting is crucial, but you also need to gather understanding from such forms of engagement. You can quickly analyse the type of people that are engaging with your content, and thanks to social media, you can even respond to the negative and positive feedback you receive instantly. 10. Using SEO It is an essential yet often ignored part of PR. Using SEO to find out relevant Keywords and integrating them into your content will increase your chances of being featured on the first page of a particular Search Engine Results Page (SERP). The advent of the digital change has completely reformed business processes across multiple industries, and PR is one such avenue that has seen monumental changes over the course of the past few years. PR has now become an amalgamation of digital marketing and data analytics, and it goes without saying that PR will still experience continuous changes as technology keeps on developing over time.

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BlogDigital Marketing / Inbound Marketing

Grow Your Business Online with Inbound Marketing: Trends to Lookout for in This Year

By Riya Arora
December 28, 2017

2020 is almost over, and what a tremendous year it has been for digital innovations! According to a global research conducted by MIT, 85% of respondents agree that “being a digital business is important for the success of my company.” I know you agree too! Adapting to the continually evolving digital market environments and leveraging the digital technologies to grow a business are critically important goals for nearly every contemporary business. However, only a few companies appear to be making the fundamental changes their leaders believe are necessary to achieve these goals. Let me explain!

It’s all about playing the long game

Many companies have started leveraging the digital platform to market and grow their business. But, the vision is short-sighted and the goals kept in mind are for the short-term. However, digitally mature companies focus on long-term goals, with their strategic planning build over the span of years unlike the less mature digital organizations aiming for monthly goals and strategies. This is where Inbound Marketing comes in! Fortunately, Inbound Marketing helps businesses align their digital strategies with their core business objectives. It promotes flexibility in trying new digital technologies and platforms to enable the company to adjust to the rapidly changing digital environment and buying behavior. Having practiced Inbound Marketing for years for my company as well as my clients, I would love to share my learnings, failures, and experiences to empower you with valuable insights that can help your business grow in 2021. So, here is all that you need to know about Inbound Marketing - straight from the horse’s mouth.

What is Inbound Marketing?

Inbound marketing is focused on attracting customers through relevant and helpful content and addressing problems and needs of your customer at every buying stage. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. It helps you build trust and credibility for your Brand among your ideal customers. So, instead of going out to customers in a traditional pushy manner, you pull customers to your business website through valuable content that the customer resonates with. Inbound Marketing methodology helps you in attracting prospective customers, convert them into potential leads and close them into successful customers that advocate your brand further in the market. Here is how: Executing the entire Inbound Marketing strategy can be pretty daunting. For, it utilizes all the digital tactics like SEO, Blogging, Content marketing, Email nurturing and Social Media to attract qualified leads and ultimately convert them into customers. All these tactics are crucial for any Brand to do effective online marketing. However, I want to share the most efficient, learning-based and ROI-driven Inbound Marketing practices you can execute in 2021 to outrun your competition and skyrocket your growth. So just buckle up and get those wheels turning - here are the 7 Inbound Marketing Trends you need to follow in 2021.

7 Inbound Marketing Trends you need to follow

#1. Integrated Marketing Automation Platform

Yes! You already know about it. In fact, all the marketers are infatuated with marketing automation. This is the reason why it is number one on the list of Inbound Marketing trends to follow in 2021. Marketing Automation makes your life so much easier by automating your repetitive marketing tasks like email, social media, and other marketing actions. But, most of the marketers use different automation tools for various platforms. For example, using a buffer for Social Media, Mailchimp for Emails, Ahrefs for SEO, etc. What marketers don’t realize is that managing and collating data from all different platforms can be tedious, and that time can be saved and utilized in more productive tasks like planning and building new marketing strategies, analyzing results and aligning business objectives with marketing efforts. With an integrated Marketing Automation platform, you can do SEO, EMails, Social Media Management, Blogging, Monitoring, Tracking, Reporting, Design, and Development, etc., all through one portal. Not only does it save your valuable time, but it also enables you to do your entire marketing on one platform, thus keeping your entire data safe in one place. This brings more control over your overall marketing efforts and allows you to calculate the ROI for every activity with measurable metrics. Hubspot is one such Integrated Marketing Automation Tool that helps you execute Inbound Marketing with ROI driven efforts. Want to take the 30-day Free Trial? Let’s get started.

Get Your FREE 30-day HubSpot Trial Right Now

#2. Guest Blogging Via PR

It’s a no hidden fact that guest blogging works wonders. It brings in massive organic traffic and Inbound leads that are sales-ready. But, the traditional ways of guest blogging are overused and underperforming. Most of the digital companies are doing Guest blogging as an SEO practice with the aim to generate more backlinks. However, the results are not very fruitful, since getting the maximum number of backlinks is not the ultimate goal. The ultimate goal is to get quality traffic from those backlinks and drive more sales. Here is how you can do it: PR is the key to success here! Writing value-driven articles with right SEO implementation and then leveraging PR to get it published on relevant sites that have high authority is the ultimate game stealer. Getting your articles posted on high authority sites that are relevant to your industry, so that the incoming traffic resonating with your target audience ensures that your brand is capturing the mind space of your ideal customers and bringing in quality sales-ready traffic and leads. In the long term, it increases your website authority because of the SEO link juice being passed from the backlink. Google recognizes such backlinks from high authority websites and adds value to the site for which backlink has been given. So here is how it works:

Write an insightful article resonating with your buyer persona
Implement the best SEO practices
Leverage PR to get the article published on high authority websites relevant to your industry

So now you know why Guest blogging via PR is the ultimate hack for generating leads and the reason you should make it a part of your list of Inbound Marketing trends 2021 to be followed.

#3. Quora - The Most Neglected Platform turned out to be the most potent one

With endless Social Media sites to participate on, it gets challenging for a marketer to decide which Social Media sites are worth putting in all the marketing efforts. If I talk about generating B2B organic leads, the best platforms for my company have been: Quora - For generating bottom of the funnel leads LinkedIn - For generating middle of the funnel leads In the past six months, we observed a 5% conversion rate from Quora, which is quite good as per a B2B industry standard. Let me explain why Quora is the ultimate social media platform for your lead generation. Quora, apart from its user-friendly design and community, has a set of unique features that are compelling for all marketers. It shares the features of the two most popular social applications and interestingly combines them. One is the following feature that is added to the question and answer system. So, users on Quora can ask or answer questions and follow the questions and people to create customized streams of information relevant to their interests. Marketers can build authentic profiles and create thought leadership by answering questions that match the company’s objectives and hence, can generate potential leads. For example, if you are marketing your digital agency and someone on Quora asks to refer the best digital companies for B2B marketing, you can answer the question followed by your website link and services you offer. Solving the problems people are asking questions about on Quora is the most Inbound way of generating Inbound leads. It has worked well for us and would surely bring results for you as well. So, Quora is a ‘must-have’ for your ‘Inbound Marketing trends to follow in 2021’ list.

#4. Technical SEO is the pivot of all your organic marketing efforts

When it comes to SEO, all the digital agencies and marketers are aware of it. But, traditional SEO is not going to get you the full-fledged results you are looking for. To start with, SEO is of three types:

On Page SEO
Off Page SEO
Technical SEO

Traditional SEO techniques of implementing On page SEO and Off page SEO have been well adapted by almost all the digital companies. However, the technical SEO is mostly taken for granted. Technical SEO is the pivot of all your SEO efforts. Without executing ace specific SEO tactics, you won’t be able to achieve the full force SEO results you are looking. Let’s have a look at what all comes in Technical SEO:

Indexing - Make sure that all your valuable pages are indexed by Google. Prevent indexation of no value pages.
Crawlability - Make sure that all your resources like CSS and Javascript are crawlable.
Broken Links - Fix all broken links.
Site Map - Keep your sitemap updated and make sure to register it on the Google Search Console.
Page Speed - Page speed is Google’s top priority and an important factor that affects your rankings
Responsiveness - Make sure that all your site pages are responsive on different platforms like mobile, tablet, desktop etc.

Make sure that your site is technically perfect to get significant traffic boosts for it is the crucial foundation of top search engine rankings. You just added Technical SEO to your Inbound Marketing 2021 list. Didn’t you?

#5. Social Media Marketing tactics people are missing on Facebook and LinkedIn

Marketers get skeptical when it comes to utilizing Social Media for generating B2B leads. The truth of the matter is that if used the right way, these platforms can turn out to be potent lead generation platforms for your business. Are you wondering how? Let me explain! While posting blogs and company news and culture on Social Media is essential when it comes to building awareness about your company, posting Content offers and blogs created your business can prove to be a highly effective tactic for generating marketing qualified leads. Those leads can then be nurtured to carry them forward in the sales funnel and ultimately convert them into customers. When it comes to LinkedIn, I would suggest that you not only schedule the blogs and content offer from your official company handle but leverage the profiles of the C-suites and senior level employees in your company to achieve a higher reach and traction. This has worked out immensely for us. We noticed a spike of 200% in MQL lead generation when we started posting from our Senior employee’s profiles. Also, engaging with groups relevant to your industry and target audience will build thought leadership and eventually drive more trust towards your brand. With 2 billion active users per month, Facebook cannot be left out when it comes to B2B marketing. No wonder, it is the best platform when it comes to B2C marketing, but when utilized strategically, it can turn out to be a lead generation engine for your B2B business as well. It allows you to do in-depth, focused targeting for running ads. In addition to the standard metrics like age, gender, and location, you can also target people based on levels of education, job title or even current workplace - allowing you to reach to your exact ideal customers. The Custom Audiences feature will enable you to target existing clients which can ultimately help you to nurtu re them down your sales funnel. ‘Dark posting’ can be used to attract attention by targeting specific customers with posts that won’t clog up your brand timeline with self-promotional messages. So, what are you waiting for? You are now aversed with the tried-and-tested Inbound Marketing trends that can exponentially boost your lead generation and hence overall revenue. Add them to your Inbound Marketing 2021 list, and there you go! I would love to hear your feedback on the same and if you can share your experiences with specific Inbound Marketing tactics that must be utilized in 2021 in the comments section below. I am all ears! Want to grow your business with Inbound marketing and generate quality leads? Let us know

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Top 6 SEO Trends that will Dominate in This Year

Have your SEO strategies brought you success in 2021? Are you able to get the desired ROI for your SEO campaigns? If your answer is YES, kudos! You are up-to-date in terms of the latest SEO trends! But the question is, Are you ready to rock in 2022? To abstain…

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December 28, 2017

Have your SEO strategies brought you success in 2021?

Are you able to get the desired ROI for your SEO campaigns? If your answer is YES, kudos! You are up-to-date in terms of the latest SEO trends! But the question is, Are you ready to rock in 2022? To abstain from getting different penalties and to guarantee that your site is completely upgraded, these top 2022 SEO trends need to be followed.

6 Game-Changing SEO Trends that will dominate 2022

1. Voice Search

Nowadays people have less time and more work, and therefore, they tend to go for options that give better results in less time. So, instead of typing what they need to search for, they go for directly using the voice search functionality. The search queries can be simply spoken and Google will search it for you. This has changed the search market and the year 2022 will see a much higher shift towards this trend. Few points have to be focused upon if voice search has to be made efficient -

Try to use long-tail keywords within the content.
Always go for suffixes like ‘nearest,’ ‘amazing,’ ‘best,’ and ‘top’ within your website content.
Make sure that the website is fast and highly responsive.
The website must always have FAQs that can be general questions of the viewers with the correct answers to them.

2. “Near Me” SEO Strategies

If you are targeting local searchers and have not employed “Near Me” SEO strategies, it’s about time that you should. As you can see, Google Trends data show explosive growth of “near me” queries worldwide. Since people are using more mobile phones now, they keep on searching for places near them, and hence the popularity of local searches has increased even more. The same is going to be increased in the next year. Hence, it is important to make the website more optimized for mobile search and add more of the keywords which are related to some local searches.

3. Feature Snippet & Rich Answers

You've probably noticed that anytime you type a query or search something on Google, that seems like a question, and a box with the desired response is displayed. This is known as Rich Answers, and it is another important factor in Google search rankings. For a wide range of search queries, Google is actively rolling out highlighted snippets, and SEO experts are ecstatic about this new opportunity since featured snippets provide low-ranking pages a chance to rise to the top of search results with absolutely little work. Building links is a significant ranking element. However, not all links function. You will require high-quality links. That's when influencers can come in handy. You have a better chance of gaining natural, high-quality backlinks for your website if you have an expert on your side.

How can you write such a type of content?

Here are a few tips to do so:

Find out questions that your audience is asking and include them in your content.
Create high-quality, snippet-able content.
Have question and answer pages on your website.
Engagement metrics play an important role in getting content featured in Google Snippets.

4. Mobile 1st Index Strategy

According to Google Webmaster blog,“To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site.”

What does all this mean?

Mobile SEO is going to be a high priority in the coming years, and as an SEO expert, you should plan your marketing strategy keeping this trend in mind. Here are a few best practices that will help you excel at mobile SEO -

Leverage browser caching, minify code and reduce redirects to boost page speed.
Never block images, CSS, or JavaScript.
Have a mobile-friendly website.
Don’t use pop-ups and Flash.
Use structured data.

Google has been requesting that webmasters improve their pages' user experience. This method of web page ratings can be decided through combining present page experience signs consisting of HTTP, intrusive interstitial, safe browsing, and mobile friendliness. Fundamental web vitals is a set of three core page experience metrics that offer information to Google regarding the user experience given by specific web pages.

5. Content marketing

Content marketing is the new SEO. It is the cheapest and most effective way to do SEO these days. Not only does writing high-quality content produce links at a quicker pace than building them manually, but it’s also cheaper. Plus, your content will naturally get shared on Twitter, Facebook, Google+, and Pinterest.

6. PPC + SEO

PPC campaigns can have a direct impact on the website's organic traffic. People who often click on the ads return to the site via organic branded keywords. We have done an experiment on our own website #ARM Worldwide for some keywords and saw exponential organic traffic growth as well as leads. Also, HubSpot published a case study on how #ARM Worldwide Generates 200% more Customers through Inbound marketing and marketing automation Running both PPC and SEO campaigns side by side can improve the CTR of keywords and hence improve organic traffic. Also, PPC opened up a floodgate for new keyword opportunities so that we can target those keywords in our content plan.

Final Trends

Focusing on the best SEO trends 2022 and actualizing particular methodologies will guarantee that a site is completely streamlined and prepared to get targeted clients. The majority of the improvements were announced recently and they demonstrate a growing emphasis on AI-based results that include a mix of videos, pages, and other such media. UX is more important than ever, and only those marketers who can see beyond the technical aspects of their SEO job will be able to succeed.

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Foreseeable Trends in the Social Media Industry for This Year

By Mansi Sachdeva
December 22, 2017

This new year is the most anticipated, as the digital landscape of the various social media platforms changes in leaps and bounds, with a hint of a surprise for its targeted audience. In 2018, varied social media platforms like Facebook, Instagram, LinkedIn, Twitter and Snapchat are turning towards immense advancement while trying to break through the clutter, and take creative chances to lure its target audience to take over the market with their social offerings in the digital arena.

1. EPHEMERAL CONTENT IS HERE TO STAY-

Ephemeral Content raised with the rising familiarity of Snapchat which has 100 million daily active users with 10 million of daily video views. Facebook, Instagram, and other respective platforms have also started following the trend by Introducing stories to attract more user base. In 2018, social media platforms are likely to introduce new ways to make their content stand out. It is short- lived but authentic, personal and audience tends to develop a fear of missing out which provokes further curiosity.

2.INCREASING INVESTMENT IN INFLUENCER MARKET -

Influencer Market is pretty much ever present. To promote their engagement and make a reputation in the market, social media platforms need to link themselves with various influencers. Brands will get selective with their influencers as the market competition increases. Influencers help bring about 10x rise in the conversation rate. This was trending in 2017 and will further dominate the market as we step into the new year.

3.RISING AUGMENTED REALITY-

Both Snapchat and Facebook are looking for ways and opportunities to foster the use of Augmented Reality. It is fast and engaging at the same time. Snapchat has got into the trail earlier by adding AR filter in selfie mode and Instagram followed the trend by adding these to its Story feature. The launch of AR Studios also reflects how Facebook is highly interested in introducing AR experiences by adding it into their Facebook and Messenger apps. All social media channels are trying to integrate AR into their respective networks which will make it the new ordinary in 2018.

4.CHATBOTS SERVING PERSONALISATION -

As the competition in the market increases, connecting with one’s audience earns more significance. Chatbots will continue to proliferate as platforms seek direct and more personalized interactions with their customers. Maintaining business via personal and meaningful communication still rules the social world. Moreover, In 2018, 30% of our chat conversations will happen via chatbots. Many Facebook pages already have numerous messenger bots tied to it. We are eager to see how various platforms use Chatbots to get closer to their user base.

5.LIVE STREAMING AND VIDEO CONTENT TO GAIN MOMENTUM-

With the launch of Facebook Live, Twitter’s live streaming app called Periscope, Tumblr and Snapchats’s live streaming, one can predict the expansion of this feature in the market. Live event videos help in increasing a brands favorability by 63%. Thus, live streaming helps capture the attention of followers and brands have more likely come to this realization. Video content which has been omnipresent will really take over in 2018 in both organic and paid social. A Facebook video receives, on an average, 135% more organic reach than a Facebook photo. However, YouTube still leads when we talk about video content. These are some of the social media trends we encountered. The new year will certainly come along with a lot of surprising trends to follow on social media and a lot of competition amongst the brands can easily be predicted ahead in times.

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1. Retain Better Customer Approach

It has been financially proven that retaining a customer costs less than hiring a new one. Also, retaining existing customers establishes long-term relationships which keep the product afloat and self-sustainable for a long time. It also builds up the product brand as it establishes trust, it also leads to higher referrals and keeps you ahead of the competition with the revenue growth.

2.Getting Mobile Ready

According to research, more than 50% of people using Smartphone out of the global population and according to Google mobile blog, more than 61% users do not prefer to go to the website, which is not mobile-friendly and quickly migrate to your competitor's website. In 2018, it makes no sense to only have desktop optimized product. In order to get the huge number of qualified traffic and potential customers, SaaS product development company website must be mobile friendly. So that prospects can anytime check out your development advantages on the go.

3. Content Marketing

Content marketing is a great way to get inbound leads and prospects for your product. Content shows that you have the market knowledge to be an industry leader and establishes a brand name amongst the audience. Content marketing can be made easy with proper strategy and well-planned content calendar.

4. Artificial Intelligence

Artificial Intelligence is the new bloodline that streamlines the efficiency of your product. It helps the customers give personalized experiences and helps you differentiate yourself from the competition. It improves the workflow of the product as it can help automate the tedious tasks and increases the morale of the employees while increasing their productivity and performance.

5. Usability and Pricing

User Experience is the key to SaaS product success and this should be dealt with high priority. Users are always ready to pay the right amount if your product solves their actual problem. Also, proper usability for the product keeps the user coming back and even become promoters by referring your products to others.

6. Free and Premium Support

Support is the one thing that establishes trust amongst the user that someone is always there to help them out and assist them with their problems. The support might be free for premium but it is necessary and also promotes the growth of the business. This is the one thing that helps your product become more superior from the competitors while establishing brand name and reputation in the market. SaaS Industry and SaaS trends are changing regularly and you need to keep yourself updated with what’s the latest. Stay one-step ahead as compared to your competitors. Customer oriented approach, mobile friendliness and efficient content marketing will act as the catalyst to gain more revenue and growth. Let’s discuss how you can use SaaS marketing to achieve your business goals.

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Content Marketing Hacks 2020 for Education Institute

By Team #ARM Worldwide
December 20, 2017

The digital landscape is constantly on the rise and all the industries have started leveraging the digital platforms for overall business growth and generating high revenues. Of all the industries, Education Sector has recognized the huge potential it holds when it comes to reaching out to target students and parents to increase college enrollments. Content Marketing lies at the heart of digital marketing when it comes to marketing the millennial students that are actively using the internet as their primary source of information.

So, here is a list of some proven Content Marketing hacks that can exponentially increase your traffic, reach and admission numbers in 2020.

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How Machine Learning is Innovating Mobile App Marketing

By Team #ARM Worldwide
December 19, 2017

Artificial Intelligence (AI) and machine learning were terms unheard of until recent past. But with swift development of technology, AI and machine learning have changed the face of marketing. Many marketers who were earlier apprehensive about using such futuristic technology, have adopted it and it has given a fresh perspective to their marketing strategy. Machine learning has made it possible to automate repetitive marketing functions and make it predictive. Machine learning has made an impact in mobile app marketing also, and has enabled it to perform actions based on user’s needs, without any explicit instructions. Here are a few ways through which machine learning has made mobile app marketing more futuristic, and customer-centric, and how you can you incorporate it in your app :

Customizing the App and Making the User Feel Special

One of the main advantages of incorporating machine learning in your app is that it customizes the app for each user and enhances his experience by many times. For instance, in Facebook, you have “People You Might Know” feature or “Recommendations” in Youtube. This individual approach has many advantages :

It helps the users to get the most relevant and alluring content according to their interests.
Your users will feel like your app is really communicating with them.
Posting a targeted advertisement, which is also a part of customization, have high chances of resulting into sales.

Makes Searching Faster and Easier

In today’s customer-driven age, the main goal of a performance marketer is to drive as much sales as possible by fulfilling the user’s needs and providing solutions to their problems. Machine learning has made apps smart enough to collect all available customer data, such as click - through and sell-through rates, user’s search history and other typical actions. It helps you to provide information to the customers for what exactly they were searching, without them doing much effort. Machine learning is a diverse concept, which uses a wide variety of tools to provide your clients with the most relevant information. It enables it to incorporate ranking, spelling correction, voice searches, suggestions, a list of related results, and so on. It makes the search process for your users more intuitive and less troublesome.

Machine Learning Enables E-Commerce Apps To Skyrocket Their Sales

Probably the most important innovation in the sphere of online marketing has been e-commerce marketing. The rapid pace at which the e-commerce industry is growing worldwide is the proof that how popular it has become. E-commerce apps are the ones that can benefit the most from incorporating machine learning. People download apps in order to make their shopping process more faster and easier. If you incorporate machine learning in your app, it will enable you to increase your base of target audience by providing a solution to their problems and making shopping for them easier. You will definitely get a positive response from your customers by incorporating machine learning into your app. According to a latest research, every second user of the global internet (53% in general) have bought something online, including 62% of smartphone owners. Machine learning helps you to get more customers to your e-commerce app in the following ways :

Recommendations, selected according to your user’s purchase patterns, searching requests and the site contents.
Predictions about the future trends, sales and prices, based on open sources (like blogs, social media, news articles, etc.)
Optimization of your searching process.
Enables to Mine Big Data

Mining big data allows you to find find non - obvious connections between huge sets of information, get useful statistics and find out behavioural patterns of your users. For example, it may be very useful for food delivery app development. By analyzing different kinds of data, such as age gender ,location, search requests, the app usage frequency, etc., you will be able to get more precise information about your user’s preferences and typical behaviour. It will allow you to curate content for people of different age groups, and hence keep them engaged.

Faster and Protected Authentication Process

In today’s age, where there is free flow of information online between the users and businesses, it is very important for the marketers to ensure that all the confidential information provided by the users is secure. Machine learning can be used with the latest types of recognition features, such as biometric to pass user information and authentication processes. This can be incredibly useful for all kinds of apps, including e-commerce apps. Thi technology is widely used by apps such as ZoOm and BioID, which offer an easy way to log into other apps. Now-a-days, people are tired of remembering and typing lengthy passwords. By recording their passwords, or using biometrics, you can make it easier for your users to login, which will entice him to come back to your site again and again.

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5 Reasons you must start managing Online Reputation for your college/university

By Team #ARM Worldwide
December 18, 2017

In layman language, online reputation management is the process of analyzing the threats to the name of an organization and making constant efforts to keep up the name of a brand. Online reputation management can give an organization a chance to tap into the new horizon of a market and expand their business multi-folds. But, why does an educational institute need to perform online reputation management for themselves? Well, the answer is simple. In today’s era where digital/online world holds more value than the offline world, it’s undoubtedly imperative for any educational institute to strategies and maintains their online reputation. If you’re someone who owns a business as small as a street shop or as big as a software MNC, you’ll understand the importance of the having an excellent reputation in the market. Similarly having an online presence and maintaining this status online is essential. This is especially true for the colleges and universities where most of the target audience is present online and consumes information online, ORM becomes a critical part of the marketing strategies. Imagine people saying bad things about your colleges online and posting comments that show that your university is not up to the mark, do you think that the aspiring students who are looking to take admissions in college will ever consider your university? Well, no! That’s why ORM is essential for universities if they want to get admission and not go out of business. Here are some reasons why online reputation management is important, and why universities must focus on it, if not doing yet. To put your best foot forward: Online reputation management is nothing but the way to make your brand look good on the digital platforms. These platforms are where people search for information. Whatever information they need, they turn to the internet for it, be it information about some product or reviews for some movie. Similarly, students who are constantly shuffling between the social media platforms and spend their day while scrolling through the feed on their mobile phones, do a complete research on the internet about the college before applying. Online reputation management makes sure that such students see the best of you. With the right strategies, institutes can present themselves to students in such a way that they understand the benefits of studying in the university. Also, having a good ORM strategy keeps a university in the good books of the current and the potential investors. Investment is another thing that is important for colleges, and if your college is coming out as a potential one, then it may help your college to get some sizeable amount of funding. Increased admissions: As mentioned above, students are now more aware than ever and perform a thorough research before thinking about taking admission in your college. Having a good ORM is the first step of the process that helps to increase admissions. ORM helps an institute to understand the market and analyze the emotions of students towards them, and then devise a strategy accordingly to cater to their needs. When a university has good online reputation and students knows about the academy it increases the chances of them applying to the college. Hence, it's proved that ORM could help colleges to get their admission game on point. Build authority: One thing that ORM strategy does the best is to increase the authority of the brand. How is it helpful for colleges/universities? Let’s have a look. Online reputation management helps institutes to understand the audience very well. With proper insights and understanding of what students want and the kind of content they want to consume, universities can establish a strong authority in this domain. When institutes have a proper understanding of the market and create their persona and profile accordingly, it generates an affinity in the minds of students. When students trust a college and can rely on them for information, they tend to share their feedback and recommend colleges to their friends. This helps a university to get more students or parents as their audience and increase their awareness, which further helps them to improve their admission rate. Hiring best faculty: Online reputation management helps an organization to build a good reputation online that attracts the fancy of everybody. When it comes to working, people always want to work at a place where they can enjoy their work and improve their profile. ORM leaves a strong impression on the minds of people and represents your colleges as the best place to work. This helps institutes to attract and hire the best faculty and improve the value of their educational staff. Risk management: Just Google the fact that how many colleges have gone out of business because of one bad move or a rumor. It takes mere moments to ruin the name of a highly reputed organization completely. ORM is what helps institutes to keep their organizations risk-free. While working in any industry, there are high chances of getting the thing going haywire. Just because of a small incident or a rumor people can turn against you, especially on the digital platforms where rumors or negative notions spread like wildfire. With effective ORM strategies, institutes can be on a constant lookout and make amends in time if anything goes wrong. >>Inbound Marketing can help you managing Online Reputation. Learn more about Inbound Marketing.

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How to Increase Admissions in MBA colleges

By Team #ARM Worldwide
December 15, 2017

We all know the importance of MBA in India. For some it’s the way to get the higher education and knowledge they need, for some, it’s the way to get into the big league. MBA is the hope that students from all across the world have to get better career prospects and have a better life. Year after another students struggle to get into a decent MBA college. Students work hard everyday to prepare themselves for the competitive exams than for the GD’s and then for the interviews. Even then they are not sure whether they will get into a decent B school. There are many B-schools in the world for which students from all across the globe take exams. It seems like that there are not enough quality MBA schools for students. But, there is another side to this story. While there has been a race amongst the students to get into the best of B-schools, there has been a race amongst the colleges too to attract students and fill up their seats. Colleges to fill up their seats and increase their enrolment rate make a lot of efforts and spend a sizeable amount of money and resources. Yet, there are multiple cases where quality colleges end up saving some seats because of the competition in the field. Therefore, it is important for colleges to start working on their marketing strategies to streamline their marketing efforts and increase their enrolment rate. Now as we understand the fact that marketing is pivotal for MBA institutes to stay in the competition and get attention from the students, another thing to consider is the fact that the efforts spend must be in the right direction. Education is the industry that has seen a huge shift in the status-quo when it comes to marketing. With digitalization of the marketing industry, digital marketing has become the only solution for universities and B-schools to increase their awareness and augmenting the enrolment rate. Therefore, if an MBA college wants to increase their admissions and enrolment rate, then they have to leverage the power of digital marketing along with the few tips and tricks. Hence, for the help of institute and educate them about the ways in which they can increase their admissions using digital marketing, we have jotted down some points: #1. Content marketing: Content marketing is one of the most valuable and result-driven marketing strategies for the brands. With continuous and quality content education institutes can establish a certain authority in the niche. When a B-school create and publish constant content and try to educate its audience, they create a certain affinity in the minds of students/ aspirant MBA graduates. Also, when students like the content created by an institute, it increases the chances of students sharing the content with their friends, which in turn increases the visibility of the brand and enrolment rate for the colleges.Know more about Definitive Content Marketing 2018 #2. Inbound marketing: Inbound marketing lets an institute to map the persona of students and create a marketing strategy accordingly. Inbound marketing is a strategy that works in a defined manner in which first step is to map the buyer’s persona and then pitch every individual according to their preferences. #3. SEO: When on digital platforms, the most important part is to have the visibility. SEO is one strategy that can single-handedly boost the visibility of a brand effectively. With many colleges and schools on the same platforms fighting for the top rank, it is important for MBA schools to get their SEO strategies right and get in the race to the top. Efficient SEO strategies help institutes to rank high in search engine results which create a certain impression on the minds of students, and they start looking at the strengths of the particular college. #4. E-mail: E-mail is one of the most used approaches to reach out to students, but only a few of them are able to ace it. E-mails take the content of educational institutes directly to the phones of students. Therefore, it is important for institutes to understand the needs of the students and provide them just the information that they are looking for. There are many tools present online which help institutes to understand what are the exact pain points for students and what information they want and then provide personalized solutions to students accordingly. While digital marketing has taken the center stage in the field of marketing, it is also important to understand that the strategies used in digital marketing must be equally good. Therefore, B schools must consider the above-mentioned strategies to get the most of their digital marketing strategies and increase the admission rate. If you’re an institute that is looking for a digital marketing agency for your marketing efforts or wish to understand more about how digital marketing can help an institute to enhance their enrolment rate then Contact Us Now

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