BlogSearch Engine Optimization (SEO)

7 Things You Need to Look for in an SEO Management Company

When you look at SEO practices for the first time, it can look intimidating and challenging. But, if you have the right SEO company helping you out, then it’s a walk in the park. Choosing a full-service search engine optimisation company is difficult; choosing a superb search engine optimisation company.…

By Pawan Kumar
October 11, 2017

When you look at SEO practices for the first time, it can look intimidating and challenging. But, if you have the right SEO company helping you out, then it’s a walk in the park. Choosing a full-service search engine optimisation company is difficult; choosing a superb search engine optimisation company. It can be difficult to find a company with whom you can work on something as important as your online image, but there are plenty of possibilities. Don't worry if you're not sure how to hire an SEO firm. Take a look at some key considerations that can assist you in making the best decision. #1. Be sure of what you want Do you have a to-do list? Or is it about a one-off assignment? Are you looking at ongoing SEO, link removal, an SEO audit, reputation management, link building, retargeting, PPC management, or any of the other services offered by SEO services companies? If you’re still wondering what is required, give it a think-over and come up with a list that needs to be taken care of. Is it sales growth that you aim to undertake next year, or do you wish to increase leads in the coming six months? Do you want to see your ranking increase, or do you want to feel satisfied that someone out there is doing SEO for you? Make sure you know what you want from your SEO management company. It will only help you determine your success once you associate with them. Have a goal in mind, and let the SEO company know about it. If you don’t know whether your SEO efforts will be successful or not, how will you manage to have a successful relationship with the SEO management company?

#2. Don’t make the job posting easy

You can figure out a lot about an SEO management company through your job posting itself, by setting up hurdles for the companies that apply. If they do not think about it too much and simply jump over them, then you know it is the best choice to pick the company up. This will also help you distinguish good applicants from bad ones without even poring over their resumes. Attention to detail is immensely important in SEO, and if this is compromised, then the results would be disastrous. Your Google traffic can be impacted by SEO which does not pay attention to detail. Coming to the applications, a careful review would go a long way in making the right choice. Typos, grammatical errors, or content goof-ups in the application would mean a lack of attention to detail in the very first step itself. This spells trouble, and taking the engagement further will not lead to acceptable results. You could also set up a problem-solution situation for the applicants that would demonstrate competence as well as the ability to solve problems. Do not consider applicants who do not adhere to your instructions. Not complying with your requests portrays a dreary picture of the SEO company, which shows a disregard for rules and regulations.

#3. Test your job postings

A/B split testing can be used fantastically to attract applicants. If you’ve been in marketing for a long, you know what we’re talking about. If you look at it from a new perspective, you’ll realize that job postings are pretty much comparable to PPC ads. You can use your imagination and creativity to optimise the postings with image and copy changes as and when required. Your workload will be lessened by a considerable amount if you manage to attract the right kind of SEO companies. If you wish to include the salary levels in the first round of tests itself, then you can try removing them in the later ones. Use words that resonate with the people who are applying, and make sure that the content and imagery are not ambiguous.

#4. SEO Company's portfolio and case studies

An out-of-the-box SEO management business is capable of flawless tactical and creative implementation. This method will assist you in determining what the SEO services firm is all about and what it represents. Examine the specifics of what an SEO business has done for other clients before choosing them. You may get a basic sense of their style and the types of results their clients achieve by looking at their portfolio and case studies. Find how they combine SEO with other services like pay-per-click (PPC), social media, and web design.

#5. Use tricky questions

Tricky questions will never bother a candidate who is good at his/her work. These questions are designed to trap those who pretend to know it all. These bookish people may come up with best theoretical practices, but SEO is more than that – it is about taking care of metrics like testing, measuring, agility, reacting, and dealing with an ever-evolving industry. To know more about your candidates, you could go for queries like: How do you optimise meta keywords? The smart candidate would know that it makes no difference even if one does not optimise the meta keywords because it has no significance for Google. The meta descriptions have no bearing even on the rankings. The candidate should know the basic difference between Penguin and Panda. While Penguin is all about links of low-quality, Panda is about content that is low-quality. If you went in to ask what a good keyword density was and the answer was anything but that then it’s a worthless metric to go for; you know you’re barking up the wrong tree.

#6. Schedule A Consultation

It's critical to meet with the SEO firm before you consider signing the contract. You might even request that an SEO expert join the conversation so that you can learn more about the process and possibly meet the individual you'll be working with regularly. Getting a consultation will allow you to learn more about algorithm upgrades, best practices, and industry news. So, if a candidate has trouble answering questions, seeking consultation is a good idea. Similarly, if someone tampers with systems or acts outside of established norms, scheduling a consultation is a good idea.

#7. Go for a trial period

So, you have finally found the right candidate. One who is capable of adding value to your company with her/his skills and the one who inspires confidence in you. You want to create a long-term relationship, but first, you should give it a try. This will show you how they perform in real life. The trial should be about handing over responsibilities to the candidate that are well-defined and clear. With projects and assignments to complete in a stipulated time frame, you will also get to know their pressure-handling attitudes. Their duties should also be connected to their values. Once you have invested time and effort in aligning personal values to the job duties, you will notice enhanced performance as well as loyalty from the candidates you have chosen.

Wrapping up

It might take more than a few months to hire the right SEO company, but you will realize that it’s well worth the efforts and see what it can manage to do to your brand and your business. With the ever-evolving digital landscape moving at light speed, getting the right SEO management company on board would probably be one of the wisest business decisions you will ever make. Take note of the tips mentioned above, and you’ll figure that you’ve done yourself a great favour that will transform the landscape of your business.

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HubSpot vs. Marketo: Which Automation Tool is Right for Your Business

By Ritwik Mitra
October 10, 2017

Marketing automation tools have decreased the workload of marketers by delivering accurate and actionable results without any intervention required. With a huge spurt in the marketing automation industry, many big players have entered the market. Marketers often have a tough time comparing HubSpot vs. Marketo, which top the list of marketing automation tools. Others in the list include Pardot, Eloqua, Customer.io, etc. With so many unmatched benefits and useful tools that both services offer, marketers have a tough time deciding between HubSpot vs. Marketo. Both have carved a name for themselves in the market and offer a variety of functions in their automation tools for performing various “top-of-the-funnel” marketing functions. But marketers must make an informed decision and choose the one which best suits their business goals. We simplify your job, and provide you here with the distinct features which distinguish the marketing automation tools of HubSpot and Marketo :

#1. User Platform and Pricing

HubSpot

HubSpot has a natively integrated platform for all the marketing automation tools, which enables marketers to seamlessly access all the tools at one single place. Thus, it saves a lot of time, since marketers have only one set of tools to learn and master. An all-in-one solution is attractive to most of the marketers since it provides seamless functionality and is priced as a single unit. Their core product is priced into three tiers according to scale and functionality – Basic, Professional and Enterprise. HubSpot also offers a number of pre-built integrations with popular business apps to allow further customization. Marketo Marketo’s system is broken down into four discrete modules – marketing automation, consumer engagement, real-time personalization, and marketing management. These modules can be purchased separately or combined to form an integrated suite. This lets marketers create a custom solution for their needs, but some businesses might find a unified system more useful. Users may also face some difficulty in transferring data points from one platform to another. This can lead to missing data points from multiple data transfers between systems. Hence, this leads to a wastage of time and resources while marketers are integrating different platforms. Also, due to the multiplicity of platforms, there are multiple logins, bills and support lines (and sometimes no support lines at all).

#2. Ease of User Experience

HubSpot

HubSpot provides a solution to its user’s problems by making it easy to use and widely accessible for marketers of every skill level. It has made lead generation and marketing automation manageable even for managers who have less technical knowledge by creating an easy to use multi-channel platform instead of building out every marketing automation platform step-by-step. Marketo Since Marketo specializes in providing custom solutions for enterprises, their software requires marketers to have an in-depth knowledge about technical know-how. Therefore, many of its users make a lot of inconsistencies across these interfaces while using the tools, and custom coding skills are required to make several changes. In the software industry, ease of use is one of the greatest assets, and thus marketing automation tools should require minimum coding knowledge.

#3. Optimal Data Reporting

HubSpot

Using HubSpot, marketers are able to conduct an in-depth analysis through their reporting efforts, gaining insights into how each marketing activity affects their overall strategy and goals. This is only possible due to the seamless integration of all the tools in one platform. The best part is that there is hardly any intervention required to generate these reports. For example, HubSpot’s reporting tools provide a campaign dashboard that makes it easy to see how each asset is contributing to the campaign’s overall progress and goals. Marketo Since Marketo doesn’t integrate all its tools under one platform, the reporting process becomes more difficult for its users. They must consistently attach tracking URL to every social media post, track call-to-action activity in their raw HTML code and other similar sources. Also, Marketo’s revenue attribution model may not be consistent with every marketer’s unique business.

Conclusion

By assessing all the above factors, it would be easy to say that HubSpot can prove to be a better marketing automation tool than Marketo. To sum it up, it integrates various platforms under a single roof, is cost-effective, saves a lot of time and money of the marketers, and allows its users to seamlessly track all data records and perform quality data reporting.

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2x Your Efficiency With 5 Awesome HubSpot Sales Tools

By Rajesh Jhamb
October 9, 2017

Sales, as a vital function of any organization, has undergone a lot of changes since its integration with technology. Earlier, the process of sales used to entail just acquiring target customers and pitching about your product to them. Today, sales has evolved and has gone far beyond just acquiring customers and closing the deal with them. It has become much more scientific and organized, with sales professionals employing a proper strategy to manage and retain customers during each of the sales stage. Modern-day sales professionals now use smart tools and softwares such as Customer Relationship Management (CRM), which enables them to gain new insights in sales, manage sales-ready leads effectively and build a long-lasting relationship with them. HubSpot is a very powerful tool for inbound marketers, which covers all the marketing and sales requirements under one platform. Here are some of the amazing sales tools in HubSpot’s CRM, which you can use to stay organized and gear up your sales processes:

#1. Templates

HubSpot’s template is a really handy tool when it comes to communicating with your prospects. This is used in creating email templates and enables email customization for every prospect. It has been proved by many experiments that by customizing your content leads, there’s a higher chance of your email being read and liked by your customer. HubSpot’s template saves a lot of your time by saving you from typing the same message over and over again. You can use this tool to create a folder where you can store predetermined format for your emails. From the first outreach to the closing sale, it will have a standard language ready to send to your prospects that you can use and customize for each individual. This ensures that the prospects have the required knowledge to make an informed decision. Another great advantage of using this tool is that not only can you tailor them to contain each of your prospect’s name individually, you can also put them in a sequence which you can use throughout your sales conversation. This is possible since the template tool allows you to send an email sequence to prospects according to the sales stage they are in and will continue to send reminders to them if they don’t respond after a certain amount of time. It also gives them a chance to schedule a time to speak with you.

#2. Documents

The process of sales is all about making use of an opportune time to close your deals. Generally, sales team lose a lot of precious time tracking important sales documents, and this can make them lose some very good customers. The Documents sales tool allows you to build a library of helpful sales content for your entire team, and share those documents directly from your Gmail or your Outlook inbox, and maintain its consistency among your team members. Another amazing feature of this tool is that it allows you to track when your prospects viewed your content, and for how long. This gives you an insight into how your documents are enabling to take the sales process forward.

#3. Meetings

Consuming a lot of time to schedule a meeting can make you lose out on your prospective clients and also decrease your overall productivity. The meetings tool allows you to give the power of scheduling meetings in the hands of your clients. It enables you to share your calendar with your prospects, so that they can see when you are available and schedule a time that works for them. The link can be shared with anyone, and it eliminates the need of manual intervention to do anything. This tool also provides you with the flexibility to apply specific increments of time based on which stage of the sales process you are in. This allows you to allocate more time to prospects who are further down the pipeline.

#4. Email Sync

Most of the times, when the sales team needs to contact a prospect, they cannot remember the details of their most recent conversation with them. HubSpot’s CRM allows you to sync your email with your sales tool, so that your correspondences with with prospects get logged in your notes and you don’t have to hunt for them in your inbox. You can view the details of your message and the time of sending it by viewing the HubSpot database contact timeline, and also sort the contact record. This enables you to automatically send emails directly through tools so that you can organize everything at one place.

#Task Queues

The process of sales requires a lot of follow-ups and meetings, and for that the sales team needs to have everything organized in place. According to a stat, 80% of sales require follow-ups, and yet 44% of salespeople give up after one follow-up. Task queues are like sales reps to-do lists. It greatly helps to increase the functionality of the sales team, and allows you to follow-up on every single deal step-by-step, so that you don’t let any good client slip by. Task queues function by simply creating certain categories of to-do lists. You can categorize it on the basis of zone, territory, priority or any other variable of your choice. HubSpot sales tools are really very handy and boosts the efficiency of HubSpot’s CRM. It really helps sales reps to manage time and work smart by doing everything in an organized and efficient manner. By eliminating the requirement of doing a lot of tedious and repetitive tasks by automating them, it allows them to focus on nurturing their leads and meeting their sales goals. You May Also Be Interested In

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Strategic SEO Decisions to Make Before Starting a Website Design

In today’s digital age, it is imperative for any business that wants to grow and be found online to have a proper SEO plan in place. Take a situation where you run an SEO audit, and the test results conclude that you need to redesign your website to optimize your…

By Ritwik Mitra
October 4, 2017

In today’s digital age, it is imperative for any business that wants to grow and be found online to have a proper SEO plan in place. Take a situation where you run an SEO audit, and the test results conclude that you need to redesign your website to optimize your SEO. In such a situation, before telling your web designers and developers to redesign the website, you need to take some strategic SEO decisions to ensure that your SEO efforts are going in the right direction so that you can get fruitful results and attain an increase in the traffic after your website redesign. Know more about the Best SEO Techniques to Rank #1 in Search Engines. Here is a step by step SEO for new website and SEO decisions which you need to take in order to ensure that your SEO website design strategy provides better results after your website redesign:

#1. How to Communicate your Mission Statement Online

As a performance marketer, it is very crucial for you to determine what would be your company’s marketing “value proposition”, i.e., what are the core solutions or services which your company offers to your prospective customers in order to satisfy their needs and/or queries. After identifying this, the next thing which you need to ensure is that do your prospective customers know about your value proposition, i.e., whether you are able to communicate it to them online. You need to analyze some strategic issues, which can be as follows: are the terms describing your customer’s problems or the solution you provide being searched online? If there are not many searches for your value proposition, then you need to create a brand association with the solutions you offer to your customer’s specific needs. You also need to take into consideration the competitiveness of the keywords you use. If the keywords which you find are suitable for your business but are highly competitive in the industry, then you need to focus on long-tail keywords, which will be very helpful in bringing huge traffic to your website in a short period of time.

#2. Analyze your Customer Segment

Before redesigning your website, you need to do an analysis of your customer segments. Introspect and ask yourself some critical questions, such as how large is your market, and whether the potential audience is growing or shrinking. You need to research your buyer personas again and identify their demographics, motivations, roles, etc. You also need to analyze how they behave in both offline and online circumstances. This analysis will help you optimize your site’s architecture around the stages of your buyer’s journey. As a performance marketer, your most important goal is to bring more and more customers to your website to result in maximum sales. Ideally, this process needs to be implemented before you build your site so that you can optimize the pages of their interest with keywords that are specifically targeted according to their intent or queries.

#3. Introspect about your online competition

Analyzing your competitors in the online space and knowing the strengths or opportunities that you have against them can be extremely helpful while taking critical SEO decisions, such as undergoing a website re-design. To begin with, you must identify who your competitors are, that generally fall under these three main categories of competition:

Search competitors: These are the competitors who rank for the product/service that you offer. They will compete for the same keywords that you are targeting but may cater to a completely different intent.

Business competitors: These are the competitors that are currently solving the customer problem you aim to fix.

Cross-industry competitors: These are not your direct competition, but aim to solve your customer’s problems indirectly.

After you have conducted your competition analysis, analyze where each competitor stands and how much operating cost it will take to get where they currently are. You need to ask yourself a few questions, such as what’s your competitor’s size and performance, how you can differentiate yourself from them, and what improvisations you can make from their website.

#4. Technical Area

Use HTTP - Use HTTPS to keep your audience's website experience private and secure. Your website will be ranked higher if your clients feel reliable. Speed of your website - Your website's user experience is a very important need. Optimize your website design and SEO so that your target audience isn't disturbed by its slow loading time. Decide on a canonical version of your URLs - A page is unique if it has a unique ID in the website's database, whereas the URL is a unique identifier for search engines. A developer should be informed that each piece of content material should have a URL. The Geographical and Linguistic Aspect - If you want to appeal to people from all over the world, you'll need to decide if your site should be multilingual, multi-regional, or both. Localised keyword research, flang considerations, and duplicate content are all difficulties that should be addressed prior to launching a website. Using different country-level domain names has the advantage of allowing you to target a country or language more specifically. Ease of editing and flexibility in a platform - Google's suggestions and standards are frequently updated. Your platform must be adaptable enough to allow you to make rapid modifications to your site at a large scale. When it comes to seo website design, flexible systems that are simple to change are the ideal options.

#5. Digital Area

Content Architecture - If you want your audience to find the information you're offering, then the manner in which you organize it is critical. When clients and search engines are looking for precise information, flat site structures are the most effective. Analyze your users' behaviour to provide suggestions for structuring, categorizing, and linking your website's information and pages. Responsive Design - The best websites are those that adapt to a variety of devices in a way that is both functional and appealing. Responsiveness is a "must-have" characteristic when it comes to website design. Check out the most popular SEO and web design trends using web research and adapt with digital advancements. Machine readability (Flash, JS, iFrame) and structured data - A range of technologies that are difficult for crawlers to understand, such as Javascript, Flash, and Ajax; although they are required for a better user experience, you must be mindful of the problems that these technologies can cause. To improve your site's machine readability, add structured data to your pages. Once you decide to undergo a complete website revamp, it will certainly be difficult for you to optimize some critical SEO areas. Hence, as a prudent marketer, you must take these key SEO decisions before going for your website redesign. Not paying attention to these SEO factors can prove to be detrimental to your Search Engine Results Page (SERP) rankings.

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Startups Guide to Cost – Effective PPC

By Rajesh Jhamb
October 3, 2017

Startups face many challenges while trying to gain an initial foothold in the market and industry. They have to increase the awareness about their brand or company among their prospective customers, and also have to keep in mind their budget constraints while implementing any large-scale marketing strategy. Hence, most startups and SMEs turn to inbound marketing tactics such as SEO and social media to increase awareness about their product or company, since it is practically free and very effective. But opening a page or an account in various social media platforms won’t be enough to reach your marketing goal. While having a page on Facebook may earn you many fans and followers, all of them will not be your prospective customers. So, to have an extra edge over your competitors, you’ll need to explore more options beyond the organic optimization of your site. You’ll need to consider paid marketing methods such as PPC in media buying and Planning to increase traffic to your website in a short period of time as well. Many startups hesitate to consider paid marketing methods such as PPC since they assume it would consume a lot of their marketing funds, without any guarantee when it comes to performance. And for any startup, investing cash in any activity is a great concern. But with careful consideration, thoughtful planning, and the right hacks, PPC advertising can be a very useful investment for startups to kickstart their business in the industry.

Some useful hacks for startups for cost-effective PPC

Here, we explain some useful tips for startups to implement a cost-effective PPC campaign, and how can they make their PPC campaign worth their investment and give fruitful returns :

#1. Identify your PPC goals

It is the most logical step to identify and research about your desired goals for your PPC campaign before implementing it. It will help you determine whether your PPC efforts are going in the right direction, and how they align with your overall organizational goals. You must define your goals as specifically as possible. In order to implement a proper PPC campaign, you need to ask yourself a few questions, such as :

What is our daily/monthly budget for PPC?
How much should our customer acquisition cost be to remain profitable?
Who is our target customer?
What is our conversion goal? (lead submission, phone call, purchase, etc.)
What demographics do we need to target?
Where are our competitor's advertising?
What sets us apart from our competition?

It is very crucial for you to answer these questions before proceeding ahead with your PPC campaign.The more accurately you are able to answer these questions, the more effective your PPC campaign would be. It takes lot of time and planning to successfully run a PPC campaign.

#2. Build a comprehensive list of keywords

When it comes to startups, their main challenge is to be discovered by their customers (potential or otherwise) online. Using short-tail keywords won’t bring any results for them since they are too general and there is too much competition for them. Hence, using long-tail keywords is the best option for startups. They are highly targeted and would help to bring your targeted audience to your website. The most efficient way you will be able to do this is by understanding your target audience well and aligning your marketing goal with your business goal. Researching upon the search terms which your target market uses to seek your product or service, and incorporating them as your keywords can help you increase the number of qualified prospects to your website. To get new ideas about which long-tail keyword can best suit your purpose, and which ones have the least competition, you can use tools such as Google’s Keyword Planner, or HubSpot’s Keywords tool.

#3. Understand Your Competition

When you understand your competition and do a complete SWOT analysis of them, it allows you to identify opportunities or learn about what you are possibly missing out in your advertising strategy. If your startup has a distinct advantage over your competitors, then you need to let your target audience know about it. You need to analyze your competitors’ keywords and check if they are using any potential keywords which you might be missing out on. You must also check their ads and landing pages and analyze what is different in them, and make any improvements in yours if the need arises. While every startup has some competitors, not all are required to be taken into consideration. Keep in mind to identify and segregate the weak competitors from really strong ones. You don’t need to waste your time, money and efforts in pursuing competitors that aren’t a major threat to your business. Instead, search for the ones which have established themselves in the market, and which your target audience search for the most online.

#4. Track Your Conversion Data

One of the keys to optimizing a PPC campaign and measuring its success is implementing conversion tracking. By doing so, you can analyze which expenditure results in conversion, and which didn’t, and adjust your budget accordingly. Analyzing your conversion data lets you get a clear picture about which keywords are bringing the most traffic, and which are resulting in the most conversions. Hence, you can get a clear picture about whether your PPC campaign is working or not, and can delete the poorly performing keywords. Not only that, it would also help you to gain a fresh perspective about your target audience and their reactions to your marketing assets. This way, you can tweak your content across different marketing assets accordingly.

#5. Continue Optimizing Your Campaigns and Skills

You may have a very unique and relevant concept for your startup, but it will fail if you don’t know how to promote it online. Implementing a PPC campaign requires fine skills and experience. PPC is a highly dynamic concept, and hence – as a marketer – you must never stop learning, and always keep yourself updated with the latest trends and updates in the PPC campaigns. You can also try various tools which will help you optimize your campaign. There are various management tools available in Google AdWords which you can try to optimize your PPC campaign automatically and utilize the time you’ve saved to optimize your ads, landing pages, and other important assets.

Conclusion

The main challenges of a startup business are to create awareness about their brand or company to their prospective customers within a limited budget. Creating a page and/or account on social media platforms won’t give you the desired results and fulfill your marketing goals, since while you may get a large number of likes and fans on your page, only a small number of them may actually be your qualified customers, and thereby result in sales. Hence, if implemented with a proper plan and expertise, PPC can really be a worthwhile investment by bringing a large amount of qualified traffic to your website in a short amount of time. Hence, PPC campaigns can be really beneficial for startups and SMEs to bring quality traffic to their website, and give them an edge over their competitors. >> Know more about Media Buying and Planning.

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What is the Right Product Marketing Fit for Your Business Growth

By Rajesh Jhamb
September 28, 2017

Using our own experiences, as well as that of successful organizations, one thing has become clear over time for us – if there is a constant struggle to generate interest in selling your product, it’s probably because of an incorrect product-market fit. Of course, it could also mean that the problem lies with your product itself, or maybe the market itself is not defined well. In that case, you need to focus on the product – market fit. We believe that one of the best ways to enhance real demand for your offerings is to look closely at your what target audience really needs or wants.

#1. How can you know that the product/market fit is not working?

You can figure out when the fit is not happening once you notice that customers are simply not just not getting any value off of the product. The overall usage is not as per your predictions. Despite extensive efforts, word-of-mouth is also not that effective either. The reviews are not very kind, and sales are simply not happening – though the prospects certainly look quite promising. Likewise, when the product-market fit works well, the signs are clear for all to see. Your sales efforts will be more effective than you can anticipate. Usage also grows quickly, and so does your overall revenue. You need support staff to be added to the rolls as well. Reviewers should raving about your hot new product to create hype as well. To cut a long story short, a successful product-market fit is when your customers sell for you. Once these users share their experience with other prospects out there, you can proudly claim that you know what product-market fit means.

#2. Looking at Value Hypothesis

Marketers need an answer when it comes to why customers would want to use their product, and ignore their competition. A value hypothesis tries to answer this to the best of their ability. It presents an assumption and attempts to scale the number of customers who would likely be attracted to their service or product. Recognizing a value hypothesis that is convincing enough can lead to figuring out the right product-market fit. This approach will take into consideration the features as well as the strategy of the business that could be used to attract the customer. The pricing, placement as well as the model of the business are some of the key assumptions to be validated.

#3. What do you need to do to get the product-market fit?

Everything. When we say this, what we mean is relooking at your product critically. Rewrite the product you think is near perfect, look at new markets, change your staff if they aren’t working out, get in touch with your customers with utmost honesty and always try as hard as possible to get more capital and maybe a little more. You need to get your hands dirty, get right down to it and not look at anything else that does not hold importance. Instagram, Twitter, Anyperk – all of these and many other sites have revamped their processes and obtained spectacular results. This is because they did not shy away from drastically changing their course from what was planned originally to find their product-market fit.

#4. You need to be in touch with your customers

This is one skill you need to master completely to get the right product-market fit. You need to know what your customers want, and what will make them stay or even become your salespeople. There is an inherent need to cultivate your customers and be in regular touch with them.

#5. Size it up for your own good

There is an intrinsic need to measure your product-market fit as soon as possible. This is because it will expressively influence how you run your startup. If you still haven’t even touched your ideal product-market fit, then it is extremely important to focus on improving the number of customers who are in love with your product and claim to be sad in its absence. Engage with existing users and get in-depth knowledge about what makes your product so indispensable and liked. Sometimes, it might be as easy as stressing on a wonderful attribute of your product. In other circumstances, it could require some product revisions or improvements.

#6. Product-market fit is just not the marketing team’s job

Once each and every employee in the organization understands that it is everyone’s job to achieve the near-perfect product-market fit, it becomes easier for them all. It will not be a tireless journey, nor will it fall into your lap easily. It will be like a maze where everyone will be required to negotiate their ways in and out of it. And after being lost in that maze for eons, maybe you’ll realize that you need to get back to the starting point again. All members of a particular team have pre-defined roles to play. From the ones who build the projects, to those who make decisions that matter, to those who are in touch with the customers – everyone should have a clear purpose.

#7. Like humans, markets are also quite unequal

A good market to operate in would essentially have a very large number of prospects. There would also be huge opportunities for growth in the number of potential users. But markets are simply not equal or great all the time. The right product-market fit means that you’ve not only found a product, but also a market that is need of the product. You need to gauge if the market is cheap, small or will dry up soon. So, there is a requirement of finding a good market, not just any market. A great market will let you implement your product with ease, and help you with figuring out the competitive attributes as well. You can choose some key features which help your product stand out from the rest, and then work on those extensively.

#8. Go right ahead now and scale it up

Having reached the product-market fit, you will now have to concentrate on scaling your business as well. One of the ways of doing so is with a meaningful promise. Talk about the advantages that your loyal customers swear by. Look at the predicted revenue by implementing strategies that let you profitably acquire other users. After this, you can put a process in place that will help with repeatable and scalable customer acquisition, by improving and enhancing the product.

#9. Don’t get complacent and think you have it all

Now that you think you've upped the ante and are doing really well, you need to stay aware and competitive as well. You may have a fabulous product-market fit, but there is just about no surety that it will remain that way in the coming months. Maybe a new player might enter the scene and upset the apple cart. The best example would be to take a look at the publishing industry, and how the internet has impacted their revenues. For the right product-market fit, you need to know what’s happening around you and the industry you operate in. You also need to be ready to take these challenges head-on and anticipate changes that might happen in the market.

#10. Myths surrounding Product-Market Fit

There are some common myths that come with Product market fit. But like mentioned, they are just that – myths: Once you have a good product-market fit, you don’t have to care about your competition at all. A product-market fit is almost always a super event that happens in isolated conditions. There is an obvious sign that presents itself when you figure out the optimum product-market fit. Once you achieve this product-market fit, it stays put and you don’t have to do anything about it ever again.

#11. What keeps people from trying to get the fit?

One of the primary obstacles that prevent people from even attempting to find the correct product-market fit is that they believe that they’re successful even without it. A lot of strategists call this state ‘mediocre success’. The marketers are pleased with the generation of enough sales, payment of bills on time and meeting various other expenses. But, they still haven’t generated break-out success that lets them know that this is the way to go for them. Just like it’s easy to differentiate between failure and success, it’s a tad difficult to point a finger in the direction of mediocre accomplishments. But, once you know that you deserve and need better, you should work towards getting the product-market fit even if you’re a late arrival on the scene. In a nutshell, you need to: 1) Look for repeated and organic use 2) Study implicit behaviours that may be leading to stickiness 3) Ensure the usage of latest technology in your company that enables you to find these latest market trends 4) Keep on trying till you reach the goal of achieving your market fit So, get your act together and work it out for your own good! >>Hubspot is one of the Essential tools for SaaS Companies. Know more about Hubspot.

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An Entrepreneur’s Guide to Building a Successful Digital Media Marketing Company

By Riya Arora
September 27, 2017

Starting afresh with a digital media marketing company to take care of can be quite overwhelming – even for entrepreneurs who have done well and are seasoned in the traditional set-up of offline marketing. When you’re just beginning digital marketing with a clean slate, there’s a ton of questions you need to ask – where do you begin from? What do you start with? How can you garner a sizeable following? How can you manage to connect with the right people? Should you start with something that is sure to get you noticed? Or should you play it safe? We have a fairly simple path laid out for you if you need help with your baby steps into the world of digital marketing.

#1. Clearly know your goals and identify the tools you want to use

You need to have a clear idea as to what you want to achieve. In case your digital marketing goal is to increase sales by x%, then you will have to generate 2x% more leads to your website. You also have to keep in mind about measuring your goals with tools that are accurate – it will be of immense help to you if your customers are aware of these tools as well. Check out what your competitors are doing as well – you don’t want to stray too far, after all.

#2. Develop your SEO strategy

After a while, your website will be ready. So, your next move should be to optimize it so that it becomes visible where it matters – online. You need to remember that your site should be easily found all over the internet, as well as appear on search engines. This can easily be achieved if you list your digital media business on directories that are available online. This is a huge help since your prospective customers find you easily. You will also need to know your target audience, and use a wide-ranging keyword research to gauge the audience and their preferences properly. Keyword researchers can help you know the most searched topics as well. An inbound link building campaign will also be of significant help in optimizing your site. Detailing out these technical SEO aspects will also help you in the long run with the site.

#3. Content Marketing strategy is still important

If you think a digital media marketing company can do well without proper content, you’re in for a rude shock; content is still very much around and will continue to be of immense importance in the days to come. It’s not what people perceive of you; it’s about how you make them see your services and products. Creating content that’s unique and provides value will help you make connections that will last longer and let your customers recognize your brand as well. Content – as is a proven fact – helps convert leads. The content should also let your customers relate to the personality of your brand better. Content marketing should function like a well-oiled machine that needs to be catered to if one wants to build a positive perception. Videos, articles, e-books, white papers, blogs, surveys, case studies and other diverse forms of content will take you closer to your digital marketing goals.

#4. Make yourself known on social media

This is obvious in today’s day and age. Irrespective of what your digital marketing company does, you need to have a strong presence in social media. Consumers are looking up various social media platforms to know more about brands and find out more about the products and services available. Purchase decisions are nowadays based on the brand’s social media presence. So, wait no more – make and maintain your profiles on all the important social media sites like Facebook, Google Plus, Twitter, YouTube, LinkedIn, Pinterest and Instagram. Your content strategy and your social media strategy can’t work in silos. They should be linked to your content gets shared across all available profiles. You need to put in a considerable effort as well as time to grow the following you have on social media considerably.

#5. Online influencers can be of immense importance

No matter what you do, as a lone figure, you will not be able to build a massive group of followers at all. This is where social influencers come in handy. You can get help from famous online celebrities, bloggers, online marketing gurus and popular YouTubers. Online influencers can be complete brands in themselves. Teaming up with them will help you effectively engage your prospects. If you can convince them to do a promo on Facebook or Instagram with your product as the takeaway, it’ll be even better.

#6. Get set to use that phone smartly

As an entrepreneur, you might not be at your workstation at all times. You will probably be moving around a lot to make your business and your brand is known as well. So, it makes a lot of sense to invest in the latest smartphone which offers you more than a simple peace of mind. To accept payments on your handheld, you might also need to buy a credit card swipe machine. The age of cellphone addiction is upon us, and your customers are no exception to this widespread phenomenon. It’s highly probable that they’re doing all their research on their cell phones. To cater to that aspect, you need to have a site with a design structure that’s responsive.

#7. Have a lead strategy in place

Your job is far from done if you think channelling traffic to the site is enough. You obviously want sales too, and for that, you need to convert your visitors into leads or – ideally – paying customers. You can translate your efforts into some serious cash by offering free e-books, limited-time memberships, videos about the products & services, whitepapers etc. A simple call to action with benefits can also be used. An easy opt-in form or a landing page with varied options will also aid in generating leads.

#8. Create a customer experience that is unified

Engaging and appealing content won’t do the trick alone. You will have to look for other ways to engage with your prospective customers, as well as the paying ones. If they are going to be your spokespeople, then you obviously must deal with them in a way that will be to your advantage. A recent study has shown that a lot of customers do not complain about bad customer service or products that are not up to the mark – they simply go to someone else without letting the earlier company know. Keeping this in mind, always remember to take feedback from your customers. This will also let you improve your products and services.

#9. Get your email lists ready

You can make dough out of that extensive email list. By way of email marketing, there is also segmentation of customers, profiles can be created and customized content can be delivered. Thus, e-mail becomes quite a convenient and effective medium that can be used for conversion. But you need to remember to send them valuable and engaging content, not just sales-y stuff. Strong CTAs in the emails will also add to the conversions.

#10. Measure it all and keep track

Digital media marketing practices should be measurable in nature – in fact, a lot of success in digital marketing depends on whether your progress (or lack thereof) can be measured. You need to have information coming in, and should be using the right kind of data to move ahead in the race. Analyzing data will let you know what is working for you, and what isn’t. Metrics such as conversion rates, engagement levels, inbound trends, online reach, etc. can ultimately lead to substantial results. It might not happen that in a day’s time, you’ll attain positive results for your energies expended – but using all the strategies and measuring them efficiently will let you get way ahead of your competition.

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5 Business Growth Hacks to Improve Content Marketing

By Rajesh Jhamb
September 26, 2017

Anyone who knows digital marketing is more than aware of the fact that content marketing has transformed the business scenario online. On one hand, it is more than fulfilling to see spectacular growth being generated, while on the other hand it is a lot of effort and involves dollops of sweat as well. So, if you wish to master a delectable recipe that works wonderfully for your palate as well as your teams’, you need to pick and choose the right ingredients, the best tools and add dedication as well in wholesome quantities. We have listed some growth hacks to improve your content marketing skills and help you move towards attaining a stupendous number of subscribers and traffic.

It’s time to grow your content marketing

If it has been an uphill task for you to grow in the content marketing space because of competition, you should go for something else altogether to make it work. Growth-hacking mostly means techniques and tactics that can help you and your business grow. These tools and techniques can take you on the path you wish to be on, expand your reach and elevate your content marketing business to new heights. So, pull up your socks and get set to implement the following 5 growth hacks to boost the growth of your content marketing business and campaigns. These hacks will help you know how to improve your services in engaging and exciting ways.

#1. Make your old content as good as new to boost reach

One of the most convenient and efficacious hacks for business growth is repurposing your old content. It takes hardly any time or effort to turn your old blog posts into imaginative and attractive YouTube videos. You can even convert them into social media posts by using them on Twitter or Facebook. These key points could be rehashed as well to take the shape of Slideshare presentations. By reusing your old content, you open up avenues in various places that you hadn’t thought of using or wanted to utilize at a later stage. This lets you expand your reach quickly and easily. The best part about this is that you already have the content in place; all you need to do is re-tune it and adapt it for various platforms. While talking about content, you could also consider changing it a bit by writing headlines that catch the eye. Headlines actually have the capability of making a world of difference to your content marketing campaign. When you grab your consumers’ attention with catchy headlines, it tends to stick and the users want to read on and know more. You can A/B test your headlines to optimize click-throughs. Remember to do it for each and every article you write, and make sure to analyze the results that come forth before you go ahead and publish or promote it. Use this epic growth hack tactic and witness how it propels your campaigns ahead.

#2. Increase the engagement of your users with gamification

The video game industry has been going strong and grossing billions annually without any intention of stopping, and content marketing businesses can learn a few lessons from this industry. Gamification is easy, and it’s engaging as well. It lets you turn non-gaming activities into plays and games that can appeal to potential customers. So, all you need to work on is transferring the love that users have for games into your content marketing campaigns. With the right tools and techniques such as several imaginative WordPress plugins, the gamification process becomes child’s play, and you can make your blog look fresh by gamifying it and other pieces of your content with unique user profiles, patches and achievements. If you look at popular examples, TripAdvisor makes users feel special by awarding badges and levels to them once their reviews reach a particular quantum. This tactic is sure to help you increase your users and people will want more of it once they get hooked.

#3. Go social and promote your content to relevant groups

It’s a no-brainer that you need to use social media groups to enhance your content engagement and grow your user base. Relevant social media groups can help you add value, while – at the same time – aid in the promotion of your latest content. All you have to do is participate in the conversation of the groups you join. Once users notice your presence and take your word seriously, your content will get shared like never before. Your latest videos, blogs, whitepapers etc. will get promoted with almost no effort from your end. But you need to remember that you are the only player playing this game. With the vast ocean of information that social media has to offer, it is extremely easy for your content to get lost. So, you have to be conscious of the fact that your posts need to be shared not just once but many times in the course of the day. And fear not, publishing your content at various times of the day will not put off your users or negatively impact your campaign. In fact, studies have shown that this is a wonderful way to keep your profiles visible as well as relevant.

#4. Test your CTAs to increase conversions

What good would content creation be if it was unable to generate conversions from it? All of us know that an effective tactic to achieve this is by creatively designing content pop-ups that have a distinct call-to-action. This CTA should be user-friendly and not annoying in the slightest. Also, by testing the call-to-action buttons, conversions can be increased by up to 13%. So, it obviously makes no sense to neglect this aspect, and it takes very little time to implement it. With some A/B testing, you can identify the colors that work best for you, sizes that are just right, wordings and their positions etc. You will realize sooner than later that they are eye-catching, and the visitors actually stop to notice them.

#5. Talk to the users’ emotions

By engaging your consumers in an emotional manner, you can add to the success of your content marketing campaign. If you identify what can trigger an open and sensitive response in the consumer, viewer or reader, be assured that your content will get shared. And while we are talking about sharing content, make sure that it not short and sweet – it needs to be in-depth. Write longer and more emotive posts, and you will see your users turning into your salespeople. In fact, even Google appreciates long pieces of content that are uniquely presented and are detailed. Invest your time, research well and come up with content that emotionally engages your audience if you want them to pass on your content.

Wrapping up

There are a lot more ingredients you could add on, but the ones mentioned above – if implemented well – can take your content marketing business to dizzying heights, irrespective of whether you are a new kid on the block or an old hand. So, get the combination right to maximize the flavours, optimize the blend and watch yourself grow in the content marketing area. You May Also Be Interested In

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Why SAAS need to start using HubSpot for Business

By Ritesh Singh
September 25, 2017

When you are comparatively new in the digital marketing business, a hand-holding guide like HubSpot can make life easier for you. And – given that the SaaS sector is like a new kid on the block but really wants to grow big as fast as possible – HubSpot can be of immense help to the companies out there. It is not an unusual practice for SaaS companies to work with HubSpot at reasonable budgets and get more than their desired results. They’ve managed to fare pretty well in terms of attracting a good quality of traffic to their site, converting the traffic into promising leads and eventually turning those leads into paying customers. HubSpot is a wonderful tool indeed, but the question that needs to be asked is why does it do so well for SaaS companies per se? There’s no shortage of digital marketing companies that software companies can pick and choose from, but here’s why we feel that HubSpot should top the list:

#1. More leads are generated

It’s not exactly recent news that many automation platforms can do a good job at lead tracking, lead nurturing and then ultimately converting these leads into customers. But HubSpot undertakes this job spectacularly and seamlessly integrates the top-of-the-funnel tools. Making your life blissful, your whole website can be easily built on the HubSpot CMS. So, you can go ahead and benefit from their landing pages, call-to-actions that appeal to a lot of people, SEO tools, blogging platform, social media platforms and much more. Just turn to HubSpot to turn your site into a lead generator. The company’s analytics then go on and let you monitor and see for yourself how well your marketing is doing. This can help you prioritize your leads.

#2. Segmentation can be done based on lifecycle

Identifying where a customer is in the marketing lifecycle is of vital importance for a strong inbound marketing strategy. HubSpot lets you segment your database depending on where they are in the lifecycle: if they are leads, or a customer, or even in a trial period. Based on this information, it becomes easier to personalize messages such as emails, posts in social media and website communication as well. Armed with the knowledge of where the target audience is at that precise moment, call-to-actions can be created accordingly. Messages can also be personalized as per the changing needs and desires of the clients. In case a trial was about to come to an end, it would spell an opportunity to offer the client something better in the form of an upgrade. HubSpot makes sure these actions are automated so you do not have to overthink your actions or miss any given opportunity.

#3. Centralize Marketing Reporting

It’s clear that – in the right context – customization is indispensable when it comes to making the marketing strategies stand out from the rest. But what is not really clear is the way to integrate the user and the data available from your CRMs. If there is no proper way to join the dots and connect the data, all the information garnered will go for a waste and along with it, all the opportunities to increase your revenue as well. Working in collaboration with your CRM system, HubSpot can take on the role of your marketing hub. Once you log in, you can know which of your marketing efforts are paying off and which aren’t. The enterprise package from HubSpot even provides many in-depth features that let you know the status of these revenues. It also lets you figure out which channel is generating how much revenue, and where exactly you should be investing to increase the revenue margins.

#4. Now call and record calls within the HubSpot CRM

You already know how useful HubSpot CRM is. Now, just imagine – you can also make calls to your prospects with just one click in your CRM. If that wasn’t enough, you can also record these calls as well. So, put that notepad away and say goodbye to scribbling notes while also trying to remember what to write! With this CRM replacing all your manual efforts of recording and logging the calls, all you need to do is press the replay button whenever you want to do so. HubSpot knows what it takes to make it all smooth and easy for you.

#5. Let someone else develop

If you divert your focus from your core business and try to employ your development skills when someone else can do it for you, your business and brand will feel drained. HubSpot offers the whole gamut at one place – the entire set of marketing tools is available right at your fingertips, with all the pieces firmly in place. Wouldn’t life seem wonderful if there was a single login for everything – from a blog to email, to even the testing a landing page. Why would you want to do something that has already been done for you?

#6. Co-marketing

A lot of SaaS companies join forces with other businesses by running a co-marketing campaign. This is done with a view to either complement their product offering, or because the organizations share the same mindset. The leads generated by such a collaboration are divided amongst the participating companies. By collaborating, the companies can manage to reach various audiences. Content that comes out of such collaborations is usually quite engaging and promising. This also lends itself to the generation of leads, and showcases thought leadership. HubSpot often gets together with various companies in several co-marketing campaigns, such as working in tandem with LinkedIn.

#7. The sales prowess goes up

Your sales team can be totally empowered and energized with HubSpot's lead tracking function. The sales team will get to know the source of each lead, the blogs that have been read, the website pages that have been viewed, the emails that have been clicked on and so much more. The plus side of this obviously translates into the sales teams knowing what the customers really want and holding conversations that really matter. Once these teams know that certain individuals have opened particular emails or read blogs pertaining to a specific topic, it will become easier for them to overcome certain challenges.

#8. Product trials

Wouldn’t you just love to test drive a product? Trials of products as well as services is an important lead generation source in today’s day and age. Your target audience might be someone who gets stimulated by a trial and not by speaking to your sales team members. The idea of a trial is also to facilitate self-service. You can go about doing your job with little investment, but you need to remember to make it a pleasant and a positive experience for the lead as well. One-to-one calls, automated emails, educative webinars or all three together can create this magic. HubSpot realizes the importance of people who are out to try your product. They need to be tracked carefully and are called product qualified leads (PQLs). There needs to be a balance between putting off the client totally and using short-cuts to reduce the overall cost.

#9. Retargeting

You can re-engage your leads who have left your website and drastically enhance conversion rates in the process. A lot of e-commerce sites have used retargeting by offering deals to attract their customers once again. You should – by all means – use retargeting if you want to turn your website visitors into customers who will pay up. HubSpot’s AdRoll integration lets you leverage retargeting on the company’s marketing platform. Using this tool gives your brand an opportunity to get closer to the customer, and build both trusts as well as credibility. These strategies have been tried and tested, and have helped SaaS companies become bigger and better. But, you will need to analyze and find out for yourself and your brand what works best for you and drives home profits and results that are beyond the usual figures you expect.

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Top 5 Digital Media Buying Trends for This Year

By Team #ARM Worldwide
September 21, 2017

Technology has completely changed the way we do marketing today. Marketers are shifting their marketing budgets to online marketing strategies, rather than traditional marketing methods. According to a report, digital media accounts for 33% of the global media spends. Thus, digital marketing is undoubtedly the most preferred mode of marketing today, and constant innovations are always occurring in this particular sphere. Another new trend in marketing is programmatic marketing. It refers to strategizing, buying and purchasing placements or ‘inventory’ online. More and more marketers are allocating a chunk of their marketing budgets into digital media buying, rather than buying physical inventories. And with the rise in digital advertising, programmatic advertising will only grow in the future. If you are considering to implement programmatic marketing strategy, and want to lock some inventories for display or video ads online, here are some digital media buying trends which you can follow:

#1. Increased Buying in an Open Auction

There will be an increased buying of digital inventories through open auctions by the publishers. More and more businesses are realising that they have ample customer data and just need access to premium ad inventory of some prominent websites of their specific industry. Today, advertisers are more reliant on their own customer data and are less dependent on publishers to provide their data. The biggest issue here that businesses face is that the process of getting massive amounts of quality inventory from different publishers independently is not a smooth process. Hence, publishers should find solutions to this problem and find the optimum way through which buyers can purchase multiple inventories without any difficulty.

#2. Personal Interaction Will Retain Importance

With the advancement in technology, there has been a rise in automating the buying process with an increase in programmatic ad buying. However, the importance of one-to-one interaction will not disappear anytime soon. Advertisers still find it important to interact personally with the publishers they believe is the most suitable to advertise with so that they can form an opinion about which inventory would suit them and generate the maximum amount of traffic towards their website.

#3. Video will remain the most important inventory on the web

There is no doubt that video ads have become massively popular among businesses to convey their message to their prospective buyers in an interactive way. Hence, consequently, video ads have been the most valued and in-demand inventory among advertisers in the advertising space. Advertisers will continue to focus on creating engaging, creative and meaningful video ads since it is an appealing way to deliver the ideal message to your consumers. Taking this into consideration, publishers also need to make the purchase of mobile video inventory more accessible, affordable, and lightweight for quicker loading. Also, there is a rise in the concept of native video advertising, which is in-feed and inherently non-disruptive. Hence, owing to this, advertisers would also expect their publishers to offer more native video inventory, which yields higher engagement from the users.

#4. Shift from desktop to mobile

With the unprecedented rise in the mobile phone market, mobile phones have become accessible to everyone. The impact of this effect has not left marketing also, and it can be expected that more mobile ads inventory would be brought than desktop ads inventory. This shift in trend is due to the fact that more and more consumers use mobile phones to search for every little thing in their daily lives. According to a study, mobile phones now constitute more than 50% of traffic and inventory. As more and more page views occur from mobiles rather than desktops, the mobile inventory will rise exponentially.

#5. Fraud Detection Tools Will Proliferate

The rapid advancement in technology also comes with its drawbacks, with the rise in cases of fake news and click-baiting. Hence, advertisers and publishers are taking steps to protect their customers from falling prey to such untrustworthy sites. With the rise in such fraud cases, advertisers and publishers will focus on developing practices, procedures and tools to detect such frauds and eliminate them as well.

Conclusion

With advancement in technology, there has been a shift in marketing trends as well. Today, digital media buying and planning are allotted more of the marketing spends by marketers than physical inventory. Though there are many challenges in the sphere of digital media buying, it is exciting for the marketers as well since they are tapping into the massive potential of online marketing to increase their reach to potential customers, and hence lead to the overall growth of the business.

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Blog

How to Add Your Location in Google Maps: A Step-by-Step Guide

Did you know that 46% of all Google searches are looking for local info...

Search Engine Optimization (SEO)

Why Guest Blogging is Essential for Effective Off-Page SEO

Let’s face it: getting your website noticed can be challenging. With over 1.7 billion online ...

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