Tag: Influencer Marketing Trends

Digital Marketing / Inbound Marketing

2023 Trends Digest

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As the world continues to become more digitally connected, one of the most important aspects of success for businesses in the year 2023 will be staying up to speed with the ever-evolving landscape of trends digest.  Let's revisit some of the trends you definitely need to own this year: E-commerce…

  • By Shrishti Jain
  • January 27, 2023
As the world continues to become more digitally connected, one of the most important aspects of success for businesses in the year 2023 will be staying up to speed with the ever-evolving landscape of trends digest.  Let's revisit some of the trends you definitely need to own this year:

E-commerce Trends

With the growing usage of mobile internet, Ecommerce has taken centre stage in our lives. By 2023, industries will embrace these new Ecommerce trends and will capitalise on the opportunities presented.
  • Leverage Social Commerce
  • Advance Payment Modes
  • Omnichannel Customer Experience
  • Eco-friendly Shopping choices
  • Rising Presence of AI
Read the exhaustive BLOG here. 

PR Trends

Technology will be a major influence on PR trends in 2023. Keep an eye on the future with the newest PR trends for 2023, which include cutting-edge technology and creative narrative strategies.
  • Customisation and Connections
  • Focus on Mission & Value-based Storytelling
  • Change the Game with Technology
  • Rise of Interactive Content
  • Metrics and Ratings
Read the exhaustive BLOG here. 

UX/UI Trends

UX/UI trends in 2023 are projected to be more data-driven, utilising predictive analytics and AI technology. Designers will ensure their design decisions take into account accessibility and vision.
  • Leverage Motion Design
  • Interact with 3D Imagery
  • Enhance Typography
  • Employ Immersive Scrolling
  • Virtual and Augmented Reality
Read the exhaustive BLOG here. 

Social Media Trends

In 2023, social media trends will continue to push the boundaries of what is possible with technology. Connectivity and collaboration will be the two major pillars of social media.
  • Rise of Nano Influencers & UGC
  • Boom in Social Audio
  • Expansion of Social Commerce
  • Gaming is the New Playground
  • Creation of the Human Touch
Read the exhaustive BLOG here. 

Influencer Marketing Trends

In 2023, influencer marketing trends will be driven by the increasing demands of customers and their ever-growing reliance on social media channels to make informed purchase decisions.
  • Consumption of Quick Content
  • Rise of Nano Influencers
  • Employing Influencer Subscriptions
  • Power of Live Streaming
  • Expanding Influence Genres
Read the exhaustive BLOG here. 

SEO Trends

In 2023, a key trend in SEO will be the continued importance of user experience. A major emphasis will be on page speed and other factors that influence the user experience. 
  • Optimising Mobile-friendly Websites
  • Answering PAA Queries
  • Utilising Various Forms of Content
  • Powering AI Content
  • Trusting Boring Ol’ SEO
Read the exhaustive BLOG here. 

Marketing Automation Trends

Marketing automation trends in 2023 are predicted to lean heavily on personalisation. With intelligent automation, marketers will be able to tailor their messages effectively instead of sending generic campaigns.
  • Embracing User Quality Data
  • Emergence of Omnichannel Marketing
  • Leveraging Personalised Content
  • Generating Lead Capture
  • Utilising Conversational Marketing
Read the exhaustive BLOG here.

Paid Media Trends

In 2023, paid media is expected to grow significantly as more companies continue to incorporate digital marketing into their campaigns. 
  • Utilising Influencer Marketing
  • Leaning on First Party Data
  • Embracing Omnichannel Marketing
  • Leveraging Meta
  • Exploring Pinterest Marketing
Read the exhaustive BLOG here

Social Commerce Trends

Social commerce trends in 2023 will see an increase in social media usage, technology, and better consumer experience. These offerings will drive the digital shopping experience. 
  • Utilising Visual Commerce
  • Embracing Descriptive Live Streaming
  • Collaborating with Micro Influencers
  • Selling with AI Chatbots
  • Offering Customised Experiences
Read the exhaustive BLOG here

Tech Trends

2023 is projected to be a year of significant technological advancements. Emerging technologies like quantum computing, computer vision, and robotics are set to become more advanced and commonplace.
  • Applied Observability
  • Digital Immune System
  • Edge Computing
  • Super Apps
  • Robots will Become More Human
Read the exhaustive BLOG here

Content Marketing Trends

Content marketing will continue to be an important part of digital marketing in 2023, and emerging trends will be focused on personalising content and delivering it in the most effective and engaging way possible. 
  • Short Form Videos
  • Embracing Voice Search
  • Strategic SEO
  • Leveraging Tech for Creativity
  • Powering with Podcasts
Read the exhaustive BLOG here

Digital Marketing Trends

Digital marketing is an ever-evolving field that is quickly changing the way businesses reach and engage with their target audiences. Digital marketing trends are very crucial to maintain a connect with the customers.
  • Relying heavily on Data
  • Boom in Live Audio Interactions
  • Youth-centred Marketing
  • Leveraging Pinterest Marketing
  • Augmented Reality becomes Mainstream
Read the exhaustive BLOG here Trends have and will continue to shape the future of virtually every industry, from design to marketing, from finance to retail, technology and beyond. Staying informed about emerging trends not only enables businesses to remain competitive but it also allows them to identify and seize opportunities to distinguish themselves from their competitors. 

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    Technology

    5 Influencer Marketing Trends Leading The Way in 2022

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    With users worldwide spending more and more hours online, influencer marketing has become an effective method to convey the right message to the right audiences in the most practical manner possible. The good news is that this form of marketing is becoming more data-driven than ever before, giving brands additional…

    • By Shrishti Jain
    • January 15, 2022
    With users worldwide spending more and more hours online, influencer marketing has become an effective method to convey the right message to the right audiences in the most practical manner possible. The good news is that this form of marketing is becoming more data-driven than ever before, giving brands additional measurement capabilities to evaluate their campaign success. So let's dig a little deeper into some of the emerging Influencer Marketing trends for 2022: 

    Rise of Social Commerce

    As social media platforms double down on tools enabling in-app purchasing, business marketers will be taking a closer look at special deals with influencers with committed followers to stand out amongst competitors while driving sales. Only 4% of consumers believe in a brand's marketing tactics, so marrying social commerce and influencer marketing efforts will enable brands to create a successful influencer marketing strategy while hitting their e-commerce goals.  Brands will implement influencer marketing as part of their social commerce strategy to expand their social media audiences and deliver authenticity, resulting in tangible ROIs and increased engagement rates. Influencers and content creators will play a key role in social commerce strategies. They present maximum visibility to your brand offerings while serving as a natural route to your virtual storefront. Live-streamed shopping is the perfect avenue to leverage an influencer partnership. It can boost your content's visibility and engagement and generate more sales. 

    Power of Micro-Influencers

    Working with micro and nano influencers will be one of the strongest influencer marketing platforms of the moment as they are much more relatable, trustworthy, and their endorsements seem a lot more genuine and authentic. Moreover, the audience is more dedicated to the identity of micro-influencers, which makes them more attractive to potential sponsors. Therefore, they can significantly affect a brand's lead generation. A recent study indicates that micro-influencers retain 22.2 times more conversations than a distinct user. This is because they are devoted to their niche and can pick the most argumentative topics to engage followers. In addition, micro-influencers present a route to pinpoint highly-targeted audiences and reach them with personalised messaging specific to their needs. When executed correctly, this can lead to a highly-engaged and responsive audience.

    Inclusivity Matters

    To get your business out there, it's important that it appeals to the greatest audience possible. Therefore, marketers will need a diverse group of creators who represent a diverse target audience to humanise their brands. Research shows that 38% of consumers are more likely to trust businesses that do well with showcasing diversity in their advertisements. Be it via tokenism, perfunctory, or symbolic efforts to be inclusive to give the idea of racial and gender equality. Consumers generally count on diverse influential artists far more than they trust brands, so affiliating with an influencer who aligns with your brand's D&I principles will go a long way in establishing reliability and trustworthiness. While crafting campaigns, imagine how your TG will react to a non-diverse influencer mix. This will allow for a more positive brand sentiment and affinity as you leverage connectivity between community and influencer. In addition, online customers are much more likely to connect and associate themselves with a brand when they feel seen and represented by that business's campaigns and if their personal values align with a brand's efforts.

    Think System, Not Silos

    Influencer marketing has the power to create a striking halo effect on marketing channels, so by failing to give it a meaningful place in your marketing mix, you will be waving goodbye to some of its greatest benefits. By combining paid and earned influence, brands increase the likelihood for returns on long-term earned campaigns from roughly 50% to nearly 85% and also improve the quality of this earned media.  By ensuring that influencer briefs perform well within the wider campaign plan and their content is set up to be trackable, brands can virtually oversee production budgets and assess ROI against actualised business results. In addition, brands must be able to track consumers' journeys across channels through a full marketing and shopping funnel to understand where they convert and why. Influence is usually mistaken as the garnish, but it's the key ingredient to your marketing recipe. By integrating it into all your marketing efforts, you will amplify your brand's credibility and generate solid social proof. 

    Always-on Marketing Strategy

    More and more companies are moving away from campaign-based influencer marketing. However, when talking about measuring and optimising, an always-on strategy will be critical for success and longevity in a rapidly innovating field. With this approach, you create brand ambassadors speaking authentically about your brand/products to their followers. This strategy puts your brand story in the hands of your entrusted influencers for them to add their own spin and find a unique way to connect with their audience. 42% of marketers consider influencer marketing their top revenue-generating marketing tactic, so why not implement this strategy throughout the year to maintain a constant presence in your audience's lives to make them feel valued! Always-on influencer campaigns give you more flexibility with content. For example, always-on campaigns make it easier to adjust your messaging if you want to highlight certain products/product features to align with the time of the year or current trending topics. Unlike separately targeted campaigns, always-on campaigns are established by developing relationships with your relied influencers and their devoted followers. Maximising your always-on strategy can help drive incredible, long-term results for your business.

    Winding Up

    Influencer marketing is an indispensable tool for increasing the trust in the customers' minds about your business. Therefore, it will be crucial to generate not only brand awareness but facilitate online sales, and influencer marketing agencies can help deliver the right message, at the right time, on the right platform, which will drive further sales. Furthermore, consumers today are drawn to authenticity and realism, so your effective influencer marketing efforts will depend on flexible content stirs rather than branded scripts. Finally, remember this: only when influencers are given flexibility by brands to be their genuine selves can they drive powerful, favourable brand associations.

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