Technology

The Perfect E-commerce SEO Solution for Your Online Store

If you believe your business is stagnating and sales aren't expanding, it's most likely due to a domino theory of poor traffic to your E-commerce website. Do you think you've been ignoring your search engine optimisation strategies? You most certainly are! However, if you don't want to miss out on…

By Shrishti Jain
July 20, 2022

Deep Dive into Keywords

Keyword study is an essential component of any E-commerce business SEO strategy. If you want to enhance your SEO rankings, you need to find the most commonly searched phrases and concepts in your niche. Some critical points to keep in mind while conducting keyword research can include the number of searches for a given keyword, keyword competition, ranking difficulty (KD), the intent of the search query, etc. You must always use keywords with a good search frequency and little complexity or competitiveness in positioning. Pick a good search term and some associated keywords for a certain page on your website. Prevent keyword stuffing and ensure it suits the aim of the page you're seeking to rank. You can look for an E-commerce SEO agency to help you out with the same.

Alt Text Optimization

The use of alt text would help provide a link amongst your product details and photographs, tying together everything. You must remember that this is a critical component of your E-commerce site's search engine checklist. When dealing with picture assets, it's also critical to avoid utilising default format names and instead utilise correct names that are informative and SEO-friendly. You must optimise your photos using their alt text to define your pictures to Google, including other potential consumers who are visually challenged, in order for Google to grasp the context behind the images you employ on your E-commerce website page.

Prevent Content Duplication

When you are using two separate page layouts for the very same products, but in various colors or sizes, you're likely to have duplicate content. Piracy or plagiarism may occur as a result of duplicating the item caption from another online marketplace. On top of that, there's the issue of duplication of material within your own E-commerce site. Original, original, innovative, and rich quality content are rewarded by Google. Taking this into account, Google will quickly detect and penalise you if you duplicate and repeat content. If you want to avoid getting flagged, then this is something you need to be absolutely careful about.

Include Mobile-first Indexing

Google indexes and ranks your E-commerce website's mobile website version first on SERP. Mobile-first indexing is the term for this. This implies that the search engine will put your E-commerce platform first, depending on the information your mobile website has to offer. As a result, you should guarantee that your information is mobile-friendly and adaptable, as well as comprehensive and prominent enough to persuade potential purchasers to purchase. To do so successfully, you'll need a responsive website. Additionally, you will not have to worry about the mobile indexing aspect if you have a flexible online site because it will adjust to multiple screen widths. If you are looking for the best SEO services in India, get in touch with #ARM Worldwide today!

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Search Engine Optimization (SEO)

Data Migration: Everything you Need to Know!

Managing data 'well enough' is rarely practical due to the speed of digital transformation. Locked in various systems, separated in silos, data is all over the place, and it's hoarding at a staggering rate. However, with all the data together, you can gain a 360-degree view of your organisation. Data…

By Team #ARM Worldwide
July 15, 2022

Managing data 'well enough' is rarely practical due to the speed of digital transformation. Locked in various systems, separated in silos, data is all over the place, and it's hoarding at a staggering rate. However, with all the data together, you can gain a 360-degree view of your organisation. Data orchestration and migration are the best options for companies because they don't require additional storage locations for your data that sometimes leave you with just another silo. Read on to see how businesses can use information about customers, products, and services to make faster, better, more informed business decisions:

Understanding Data Migration

By implementing data migration practices in your organisation, you can gain a consolidated view of your organisation and unlock the full value of your data. Data migration collects all your data into a single storage system like a cloud data warehouse. As a result, analysts and employees access all the data they need from a single system to implement development solutions, resulting in a shorter time to insight. The capacity to use data effectively generates a true competitive advantage in today's digital economy. Data orchestration is the answer to making data more useful, available, and valuable. Businesses successfully migrating their data enjoy benefits like - a boost in productivity and efficiency, upgraded applications and services, and improved ability to scale resources, among others.

Types of Data Migration

Companies using the cloud are hoping to focus their staff on business priorities, increasing agility, reducing capital expenses, reshaping technology, fuelling top-line growth, and paying for only what they need on demand.

Storage migration offers faster performance and more cost-effective scaling while enabling expected data management features such as cloning, snapshots, backup and disaster recovery.
Cloud migration moves data, applications, or other business elements from either an on-premises data centre to a cloud or via one cloud to another.
Application migration moves app programs from one environment to another. It carries the entire app from an on-premises IT centre to a cloud, between clouds, or moves the app's underlying data to a new form of the app hosted by a software provider.

Modern Data Migration Approaches

Businesses need to understand the design requirements for migrated data, including migration schedules and priorities, backup and replication settings, capacity planning, and prioritising by data value. Successful data-driven migrations can be executed by a clear strategy, which can vary from company to company. Most strategies fall into these two principal categories - big bang migrations and trickle migrations.

'Big bang' migration entails conducting complete data migration in a single event within a defined window of time. This approach is relatively straightforward, as everything happens in a brief time-boxed event.
A 'trickle' migration involves running old and new environments alongside each other and moving the data in phases. The most significant advantage is the zero downtime it affords, making it ideal when migrating mission-critical applications that require 24/7 availability.

Building a Data Migration Strategy

Data migrations are usually complex undertakings that require careful planning and attention to detail. Businesses should consider a couple of factors when approaching their data migration project. For mission-critical workloads, the best approach is to migrate data in stages, keep the source and target systems running simultaneously, and test at intervals throughout the process. With online migrations, the amount of data and speed of the network connection determine the length of time required for the process. In addition, data orchestration deals with entire workflows rather than single tasks. When these workflows are unified around a set of centralised processes, it's easier to tweak and upscale services, simplifying optimisation.

Key Takeaways

While each data migration project is distinctive and presents its own challenges, some standard golden rules can help businesses safely transit their valuable data assets, avoiding critical delays. Test data migration during the planning and design stages and throughout execution and maintenance to ensure you will eventually achieve the desired outcome. Use data migration as a prospect to reveal and fix data quality issues. Set higher standards to improve data and metadata as you migrate them. Best data migration practices dictate the composition of a full backup of the content you plan to move before executing actual migration. As a result, you'll get an extra layer of protection if unexpected migration failures and data losses occur. Too many companies today are leaving their data fragmented and siloed. That prevents them from easily grasping an understanding of what their data is telling them. And this seems to be the critical root of many, if not all, difficulties. So considering migration as a vital innovation project worthy of special focus is half your battle won.

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Technology

India Shines at the World’s Biggest Creativity Festival: Cannes Lions 2022

Every year, the Cannes Lions International Festival of Creativity brings the creative and corporate communications industry together through events and experiential marketing at its one-of-a-kind stage to learn, network and celebrate. For India's creative agencies, the feel-good cup was obviously brimming over, with the medals tally touching 47, including 5…

By Shrishti Jain
July 1, 2022

Every year, the Cannes Lions International Festival of Creativity brings the creative and corporate communications industry together through events and experiential marketing at its one-of-a-kind stage to learn, network and celebrate. For India's creative agencies, the feel-good cup was obviously brimming over, with the medals tally touching 47, including 5 Grand Prix and 2 Titanium Lions. Around 87 countries entered the competition, including India, which saw a 32% increase in entries year on year. Here are our top 5 influential picks from the festival:

Coinbase for the Win

Coinbase broke the internet with a $14 Mn 60-second Super Bowl ad spot showing nothing more than a QR code bouncing around the screen. An unbranded QR code presented crypto platform Coinbase to the Super Bowl crowd. The ad's simple CTA sent a clear message to the viewers' minds. As a result, it became a hit in leveraging creativity and giving people an experience that "affects the bottom line." This ultimately led to community building with 14 Bn media impressions and more than 445 Mn new Coinbase signups. Later, Coinbase became the second-most downloaded app, according to Apple data.

Marrying Tech & Innovation

Monday saw six Grands Prix awarded, including India coming first in the Radio & Audio Lions and Health & Wellness Lions. Through Dentsu Creative Bengaluru, VICE Media's 'The Unfiltered History Tour' won its second Grand Prix in the Brand Experience & Activation Lions. Using Instagram filters and immersive audio, VICE Media shared the untold side of the British Museum's looted artefacts and allowed visitors to discover the authentic provenance of the artefacts. The tour was developed right under the British Museum's nose, and visitors can even connect to its wifi while taking the tour! The campaign highlights its commitment to making marginalised colonial voices heard.

Celebrating Creativity

The AI-enabled system created thousands of permutations for the localised versions of the same ad, making an engaging hyper-personalised ad. Ogilvy's artificial intelligence-driven campaign for Cadbury Celebrations' 'Shah Rukh Khan My Ad' with Wavemaker India earned the prestigious Titanium Lion, which celebrates game-changing creativity. The campaign used AI, ML & location data to create a hyper-personalised campaign and allow local small retailers to make India's most prominent brand ambassador their own brand ambassador. You can map local stores of the most impacted categories and cities using pin code-based data. The same ad features different local stores and serves on Facebook and Youtube with stores closest to the viewer in real-time.

Google's All In

At Cannes Lions, Google hosted a presentation on inclusive influencer engagement marketing with the theme "Build for Belonging: Accessibility Marketing in Action." This initiative recognised intersectionality by treating persons with disabilities more holistically, using a range of identification metrics such as gender, BIPOC, LGBTQ+, age, and education. It was undertaken to ensure that everyone experiences a feeling of identity. It was also included to spread the message that every component of a brand should consist of accessibility as an integral part - from design to implementation and beyond. The subsequent step will be to grow All In worldwide, launch audience analytics in more nations this year, and collaborate with brands from other sectors to fund inclusive marketing efforts for everyone.

Campaign What Matters

Leo Burnett India won a Grand Prix award in the Sustainable Development Goals category for P&G's campaign named 'The Missing Chapter' for its sanitary napkin brand Whisper. Studies indicate that even today, 2.3 crore girls drop out of school when their periods begin, and 71% of adolescent girls in India are not aware that menstruation occurs until they start their period. Together with P&G's Whisper, Leo Burnett designed The Missing Chapter that, explained menstruation to educate girls in India and petitioned the Government to include it in school books. The campaign questioned the gap that exists in education systems. The unique concept, beating deep-rooted stigmas and impact created on the ground helped the campaign become the best in the Sustainable Development Goals category.

The Evolution of the Indian Advertising

Marketing and advertising play a massive role in shaping society — how people see, think, understand and act. But, with social media, the entire scene changed. It prompted brands to shift from producing monologues to engaging in conversation, altering the relationship between brand and buyer. Today, a brand's equity is directly proportional to its values and emotional quotient. And the creatives must take notes.

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E-commerce Marketing

Unlocking the Potential: How Online Entertainment Fuels E-commerce

With the constant growth of technology, people enjoy limitless options of entertainment, specifically online entertainment. The demand for personalised content is driving people to online entertainment. And E-commerce is a new means to sell entertainment. Businesses that can optimise the latest technologies and tools of innovation will undoubtedly thrive in…

By Shrishti Jain
June 24, 2022

With the constant growth of technology, people enjoy limitless options of entertainment, specifically online entertainment. The demand for personalised content is driving people to online entertainment. And E-commerce is a new means to sell entertainment. Businesses that can optimise the latest technologies and tools of innovation will undoubtedly thrive in the new world unfolding before us. Here's everything brands need to know to constantly strive towards exceeding customer expectations and stay pertinent in today's time:

Growing Age of On-demand Entertainment

The entertainment sector constantly seeks new ways to adapt to the digital world and provide what's best for customers in light of the rising demand for internet services and high-quality video content. Moreover, with viewers now having a wide range of options to pay to see content on the go through OTT apps, firms are facing much tighter competition concerning online image management. More than 70% of millennials regularly stream online content. As a result, worldwide viewership on websites like Netflix, Amazon Prime, and YouTube has instantaneously increased. It is anticipated that the popularity of these internet streaming services will increase, given how quickly consumers are utilising mobile apps to access various entertainment platforms.

Embracing E-commerce Entertainment

When it comes to retailtainment, E-commerce has a significant edge over in-store retail since it allows companies to connect with their target audiences in the digital space where they are already spending an increasing amount of time. Based on customers' browsing history and buying baskets, relevant E-commerce platforms offer clients individualised ideas directly to their inboxes. The objective is to develop a consumer experience that is alluring, interesting, and enlightening and extends beyond the realm of straightforward transactional shopping. Brick-and-mortar and online retailers are both investing in retail entertainment experiences that engage customers, boost digital branding, enhance sales, and increase relevance, from experiential pop-ups to live shopping events.

Redefining Entertainment

The scale and importance of the Indian E-commerce market have grown exponentially. The sector has become an integral aspect of modern life due to technological and digital transformation. The direct advantage is that the businesses targeting people with higher screen time by developing on-demand apps, gaming apps, social apps, and more will see the highest revenues in the coming years. With the introduction of Quick commerce, internet shopping in India appears to have advanced product fulfilment through specialised high-speed deliveries. Spotify subscription provides an advertisement-free experience with additional features like unlimited skips through playlists. Downloadable music and subscription services led to a redistribution of power from major record companies to music consumers and artists.

Metaverse Transforming E-commerce

The D2C model, which has permitted significant expansion across the nation's E-commerce business, gave rise to new-age phenomena, including digital debuts, sampling activities, and services like live chats. The level of digital innovation made possible by the metaverse existence is astounding. From high street storefronts to online purchasing, the retail sector has undergone a fast change. AR gives people the power to examine a product's appearance in their own environment in addition to viewing a 3D model of it. Videos have become a popular way for businesses to interact with their customers. Brands can successfully persuade consumers to learn more about their goods and services by utilising brief video content.

Up-selling Entertainment

Collaborations and endorsements amongst brands, becoming popular ways to generate income, are also proving to be a terrific method for brand positioning. Reputable brands and companies once worked with YouTube and social media influencers to engage with their customers through various channels. Businesses can create television shows and films and then work with on-demand streaming services to get their content in front of their target audience. With such a massive proportion of users coming from mobile apps, ticketing services have increased development efforts to create new mobile innovations that make the ticket buying process easier and more enjoyable. Looking Forward Major E-commerce and short-video platforms combine entertainment, commerce and instant communication to create highly interactive shopping experiences. The lack of creativity in forming e-tail techniques is startling but can be reversed by forward-thinking companies. Brands can turn to an array of partners who can help them reach diverse audiences cost-effectively, precisely as advertising on search and social media becomes more expensive. Irrespective of the exact format they choose to pursue, marketers and online vendors engaging in retailtainment will benefit from a diverse set of partners — and that's increasingly useful in a marketplace where the go-to options bring a scant opportunity for originality and differentiation.

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Evolving Consumerism

Technology is shifting the power from brands to customers who are well-informed and have more options based on current online buying trends and a growing online customer base worldwide. From various online shopping portals to established social network sites to virtual shopping wallets to scannable print ads, brands can engage with customers in new-age digital methods. Consumer-facing brands must develop strategies to suit changing consumer preferences, including new formats or payment methods. Customers want the purchasing process to take as little time as possible, and transforming E-commerce is the driving force behind all the UX enhancement.

Staying Top-of-Mind

To attract leads, get referrals and retain loyal customers, businesses need to build awareness and rank top of mind. They need to be the most remembered or risk losing to the competition. As more customers increase the time they spend on social platforms, it makes sense for brands to expand their reach. Use hashtags, social commerce, and performance marketing to expand visibility. Digital advertising creates highly targeted, highly efficient campaigns. Isolate consumers who are most likely to convert, remarket the same audience, maximising digital ROI and preventing ad dollars from going toward people who aren’t expected to buy. By investing in SEO services, your target audience finds you and slips into your E-commerce funnel before they’ve even heard of your competitors. It gives a huge chance to establish thought-leadership. Driving E-commerce Trends Keeping up with the latest technology and implementing new processes and tools into your organisation is critical to staying ahead of the competition. AI has been integrated into all primary digital marketing methods, including SEO and SEM, to make the results more rewarding for firms. Myntra’s M-Live is its first step into the world of live commerce. M-Live is an expert-assisted offline interaction that is fully experienced online. This move is "likely to engage 50% of its monthly active users" over the next few years, while currently, it engages about 20% of them. If your brand is committed to environmental sustainability and supports social concerns, take a step forward and include it in your marketing. You are bound to get the social support your brand needs.

Convincing On-The-Fence Prospects

Not all bottom-funnel prospects are equally close to your checkout. Some of them might have concerns about your delivery options, whereas others might need a payment reminder. At this stage, knowing where frictions in the buyer’s journey typically occur, businesses can identify possible obstacles to buying and remove them with timely intervention. One way to reduce pre-sales friction is to identify web visitors attempting to exit the payment gateway and lure them with exclusive limited-time discounts to grab attention and hasten the sale. When businesses figure out the ‘why’ behind user intent, it shifts their attitude to truly wanting to connect the work they do with the value they create for customers.

Encouraging Social Purchases

By brand positioning as an industry leader and consistently sharing valuable content with your potential customers, the chances that your qualified prospects will make purchases are much higher. Rather than attempting to persuade customers to visit your website, allow them to purchase your things right from their feeds. This option is available on Instagram and Facebook. To add value, start responding to what people are saying about your brand on social media. By contributing to these conversations, You give value to a prospect's network and get YOUR name on THEIR radar by participating in these conversations. Newly created sales leads captured on social channels should be tagged in your CRM to track their progress through the entire sales funnel. This will help you attribute costs to social efforts and calculate revenue and results.

New Wave of Elevation

Customers are no longer wholly influenced by what ads say because they also check for reviews, relying on the opinions of others. They prefer to do business with organisations they can trust, which has become a key factor in developing a marketing plan. Furthermore, potential clients are interested in companies that know them and have established personalised interactions to respond to their anticipated needs. Beyond the standard norm, there is a plethora of E-commerce marketing strategies you may use to attract traffic to your online business. Embracing evolution and growing along with it is something that will make you the true new-age marketeer.

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Strategizing SEO: What is SEO for B2B in 2022?

By Shrishti Jain
June 16, 2022

The ever-changing nature of SEO is well-known. New search engine algorithms are released on a regular basis, often without notice, new SEO tools pop up like mushrooms, and new ranking tactics are discovered virtually every day, among other things. It's difficult to keep up with what's going on in the SEO world. SEO is a relatively young marketing discipline that moves at a dizzying pace. It's nearly unrecognisable from when we first started. But with the best SEO company in India, you can always stay updated and make the right decisions for your business Here are the 4 most essential B2B SEO trends for 2022 to help you improve your B2B SEO game.

Increase Focus For Mobile Optimization

Mobile-friendliness is another issue your B2B brand shouldn't overlook when it comes to page experience signals since the B2B sector continues to rely on digital interactions for sales. That implies selling using digital channels that B2B buyers use, particularly mobile devices, rather than traditional, offline ways. If you want to earn more business this year, it's time to examine your mobile SEO budget with the best SEO company in India. Ensure that your target audience's digital experiences are consistent, smooth, and user-friendly, regardless of the device they're using. This ensures that when visitors arrive on your website, they do not click away, lowering your bounce rate. User testing and conversion rate optimization are essential tasks that should be performed on a regular basis in order to optimise the value of your traffic.

E-A-T And YMYL

The letters E-A-T stand for expertise, authority, and trust. These are the criteria that Google utilises in their Search Quality Rater. In 2019, it ushered in a paradigm shift in the SEO industry, and it's still a huge concern in 2022. YMYL, on the other hand, stands for "your money, your life." It refers to speciality websites that can have a significant impact on a person's health, safety, financial stability, and happiness. B2B companies that deal with these themes need to elevate their game with the help of the best SEO company in India if they want to improve their rankings and visibility.

SERP Marketing

Google has been working behind the scenes to fine-tune its infrastructure so that it can deliver important information directly from the search engine results page (SERP). Knowledge panels, infographics, FAQs, and carousels, sometimes known as "zero position" snippets, can eliminate the need for visitors to click on actual results. Practices that optimise for rich snippet placements are part of SERP marketing. B2B companies, in particular, rely on the best SEO services in India and SERP marketing to deliver information as quickly as feasible.

No More Third-Party Cookies

Third-party cookies might be perceived as intrusive, despite their usefulness in providing users with customised experiences. They also cause a lot of concern in those who are concerned about firms tracking their online activities. Now, here's the deal for B2B businesses: you'll have to rethink your organic and paid marketing strategies with the help of the best SEO services in India. Developing your own "data centre" with first-party data gathered from your audience is a wise line of action. This entails determining your target audience, specifying the critical metrics to be collected, and obtaining tools to track them. Without a question, B2B SEO is a difficult task but made easy with the help of the best SEO services in India. B2B firms must keep up with the latest trends and techniques in addition to months of work—optimizing a website and generating links. Focusing on the aforementioned trends will offer your B2B agency a leg up. Always keep in mind that SEO is a long-term strategy. While being current with trends is vital in the short term, you should also be prepared to respond to changes and search algorithm adjustments as they occur. So, if you are looking for the right best SEO services in India then your search ends here, connect with #ARM Worldwide and end your SEO worries now.

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Digital Revolution: EdTech x E-commerce

By Team #ARM Worldwide
June 10, 2022

Technology has taken centre stage in today's world, from our daily lives to the way corporations are operated. The impact of this digital transformation can be observed in practically every industry, and education is no exception. The EdTech industry has seen rapid innovation in marketing methods, user engagement, content design, and E-learning technologies since the pandemic. This highlights an opportunity for transforming E-commerce platforms with a huge potential for running businesses and driving them to greater heights. We will focus on how E-commerce solutions can help the education sector transform.

Dissecting the Indian EdTech

As several names enter the industry, it is important to identify players who are assuring proven results and provide rich experiences. It will help bring authenticity to offerings and improve competitive innovation. EdTech giants, like BYJU’S, Unacademy, upGrad, and others make for a total market size of around $800 million and are headed for 10 times the growth in the next 5 to 10 years. Trends like simulation of concepts, level advancement badges, and incentive-based learning are driving user engagement on Edtech platforms like Cuemath. Teachmint, a start-up that helps teachers and institutions create their own virtual classrooms, raised $78 million in 2021. The new round of funding values the company at $500 million.

Digital Intelligence Quotient

E-commerce in the Indian education sector is set to improve connections within the educational sector, allowing for massive vertical and horizontal integration of critical business processes. The pace of digital adoption by education providers has been rapid as most players transitioned to online methodologies to ensure learning continuity while replicating in-person experiences online. This has led to implications that programs in business education will reflect grand changes in technology, creating new opportunities for students to work in the rewarding E-commerce sector. A record-setting number of opportunity-seeking investors have pumped in millions of funds into EdTech ventures to accelerate their businesses and bring their digital solutions to life.

The D2C E-learning Gambit

EdTech enterprises and E-learning platforms, in partnership with top institutions and corporations, have launched a variety of online programmes aimed at both students and professionals. The rise and increased adoption attracted more investment in EdTech and E-learning. This funding has boosted the sector's growth and raised the success rate of EdTech start-ups. The D2C sector is focusing on long-term growth by providing effective ways for seamless education that are supported by digital solutions relevant to the worldwide market. D2C brands have set the stage for online education to be India's next digital export to the world, with over 5000 EdTech startups across the learning life-cycle.

Metamorphosis of EdTech

In a relatively brief timeframe, virtual education and the sector altogether have undergone a complete transformation due to rapid development in digital technologies. EdTech startups combine many innovative features and approaches in their content marketing, delivery, and platforms. Such innovations are set to significantly transform the mainstream education system. There is a growing need for immersive learning experiences that, in the absence of physical spaces like labs and classrooms, can replicate a school-like environment online. Gamification, simulation-based experiential learning through VR-AR, AI & ML-powered automation, online image management, micro-learning, outcome-oriented learning, and many other features and approaches are being implemented to enhance online teaching and learning.

Paramount EdTech Spaces

EdTech has genuinely disrupted the industry in the latest years. This opens the road for further diversification of Edtech spaces for brands to utilise. Learning management systems (LMS) brings together administrative tools that allow tracking and reporting of student-related information. By moving outside the traditional classroom, LMS platforms promote open and flexible conditions for education. Using collaboration platforms, AI devices, AR & VR, teachers can help develop key Social-emotional learning (SEL) competencies and boost the learners’ collaboration and communication. Online course providers cope with the rising demand for quality content from top contributors by adding more diversified affiliate programs, paid elements, and extending partnerships with educational institutions.

The Next Chapter

Due to continual technical improvements, many companies have developed in the Indian EdTech business, allowing the ed-tech ecosystem to evolve holistically. EdTech startups appeal to investors as they swiftly adapt to new technology and deliver a high return on investment. As the post-pandemic environment continues to increase the need for remote learning, the demand for EdTech companies among students and parents is growing. Various strategies and changes aimed at improving the EdTech business and improving students' remote learning experiences are announced by the Indian Government. Moreover, since technology can transcend geographical barriers, EdTech has the potential to bridge the gap between instructors and students. Therefore, embracing the unexpected and experimenting with new technology are the first steps towards harnessing its potential and promise.

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E-commerce MarketingTechnology

Reshaping the E-commerce Experience through Technology

By Shrishti Jain
June 3, 2022

E-commerce technology has a number of perks when it comes to building a strong business ecosystem. As we look into the future, modern brands anticipate redirecting the overall customer experience from leading markets and industries. To keep ahead of the curve, businesses need to catch up with cutting-edge E-commerce technology trends. E-commerce businesses are constantly expanding their online presence and offering more sophisticated ways to interact with their customers. These advancements have resulted in an engaging, thriving, and sophisticated E-commerce market. However, this is only the tip of the iceberg that will further require robust technology mettle. Let's have a look at the immensity of E-commerce solutions that technology will fuel and bring to fruition in 2022 and beyond:

Growing Tech in E-commerce

The emerging popularity of digital branding is directly related to the evolution of new E-commerce technologies, which have made online shopping more simple and convenient than ever. Social Commerce opens up new company prospects such as brand promotion, customer service, and motivating customers to shop. Recently, Livestream commerce is becoming popular, and businesses are investing in it in a variety of ways to increase customer interest and urgency by using limited-time deals. Another contemporary trend that is transforming E-commerce technology is BOPIS (buy online, pick up in-store). This type of transaction entails purchasing or retaining a product online and picking it up at a store or from a pickup site.

Redefining Customer Experience

The combination of every touchpoint, engagement, thought, or sensation that occurs or is shared between the customer and your business sums up the ultimate E-commerce customer experience. AI is used to mimic human-to-human interaction and offers round-the-clock assistance to consumers. They can now obtain product ratings, check product availability, place orders, and calculate prices. Conversions can be considerably evolved with omnichannel marketing. Businesses can use AR and VR technologies to create innovative marketing campaigns while also generating brand awareness and enhancing brand positioning. With the improved technology, conducting audits of UI/UX services helps to understand the customer's perspective, further leading the brands to serve better according to the needs of the customers.

D2C and Personalisation

Personalised solutions for E-commerce boost sales, consumer engagement, and loyalty. 45% of customers believe they are more likely to shop on an E-commerce site that allows them to customise their experience. Adopting a targeted approach to selling a product that is tailored to users’ behaviours and preferences will undoubtedly appeal to them and ultimately improve sales. Customisable landing pages, targeted adverts, and curated email messages enable users to find relevant material that fits their requirements, thus, helping businesses build long-term relationships with customers. D2C comes with enormous advantages – from mutual price benefits to the ability to collect first-hand customer information for future products/ services. Also, restructuring operations and delivery systems will be key to staying in business.

Making Selling as Easy as Buying

The traditional focus in the E-commerce industry has always been on the buying experience from the buyer's perspective. In addition to facilitating seamless buying, technology is also assisting sellers. Remote management of sustainable E-commerce platforms is now possible due to easy access to real-time communication, information transfer, logistical processing, and online networking. Sellers no longer need to micromanage every part of E-commerce, nor do they need massive startup bucks as technology plays its part in maintaining records and managing things at the ground level. Conversational marketing, a novel concept, has enabled two-way communication, opening new opportunities for E-commerce success. Merchants can foresee customers’ wants and optimise sales by employing technology and machine intelligence in E-commerce.

E-commerce 2.0

For several enterprises of varying sizes, E-commerce and digitisation have been the game changers in reaching different kinds of populations. It is not only simple and easy to use, but it also helps with a variety of functions, making E-commerce available to people all across the country. It will only be a fraction of time before the industry develops in unimaginable ways. The communication between businesses and their customers is improved via technological advancements, and therefore, merchants are embracing the latest technologies at a faster rate to survive, provide optimum customer experience, and make their voices heard in this competitive field. The suitable technology for E-commerce and retail solutions providers, on the other hand, is critical for assuring efficient, cost-effective, and tailored retail technology solutions for both online and offline retail. Modern technologies such as AR, big data, VR, enterprise resource planning (ERP), AI, and others enable E-commerce enterprises to develop and thrive.

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Why Brand Awareness is the Answer to a Critical Issue with D2C Businesses

By Shrishti Jain
May 27, 2022

More and more D2C brands are now beginning to focus on building known brands and increasing brand awareness for key audiences. However, the consumer's path to purchase is quite complex, requiring just the right amount of steering prospects from a target audience toward awareness, contemplation and ultimate decision-making. And while quick wins may work for the short term, they're not an ideal substitute for long-term strategies and eternal success. Read on to see how D2C brands can climb out of this issue and become a sustainable businesses for the future:

Identifying Industry Pain Points

E-commerce has evolved and grown to play a bigger role in customers' lives than ever before. With such an evident opportunity, competition is fierce, and so are the pain points in the E-commerce industry. With the current fast-paced nature of the Internet, the long hours and high cost consumed in content creation and purchasing act as major pain points in the growth of the transforming E-commerce industry. The outcome of the vast investment in performance marketing by D2C brands is not viable due to the oversaturated markets pushing up the costs of customer acquisition (CAC). In addition, fast-moving marketers striving for instant gratification continually overlook the importance of recognition, but it's actually a vital piece of getting into a consumer's consideration set.

Uncovering Brand Awareness

Your customers need to know about you if they will buy from you. When the competition gets fierce, that means it's time to really lean into building brand awareness. Therefore, brand awareness and visibility should be a top priority. These can be accomplished via various strategies, including social, organic search, media mentions, offline promotions, and more. Company leaders must understand the importance of allocating marketing budgets without expecting a Return on Advertising Spend (ROAS) to sustain a thriving and well-known business. Planning for sustainable customer acquisitions in our hyper-connected world means returning to the basics and restructuring the digitally-native foundation on building awareness.

Building Prominent Digital Presence

Due to the increased social media usage, the brand-customer relationship is also evolving. In the eyes of the public, a brand's digital presence impacts its overall brand identity. Therefore, D2C firms should ensure their website is visually appealing, mobile-friendly, with high-quality images and all payment alternatives, including COD, as this improves their social media presence. D2C brands integrating digital presence encourage consumers to complete the entire purchasing experience without leaving their preferred app, assisting them in their brand discovery process. In addition, with the increasing adoption of influencer marketing, D2C brands can invest in the same as it builds trust among the target market and enhances the brand's visibility.

Making Way for D2C Brands

Building a strong CX requires a foundational shift in strategy, where digital advertising isn't always the silver bullet. Achieving reliable CX at every touchpoint involves marketers reaching out across channels. 92% of consumers trust recommendations from friends and family more than any other form of advertising. So, running a referral program means unlocking sales potential without dropping a ton of money on ads; referral incentives need not be extravagant to work. Brand awareness campaigns aim to grab the target audience's attention and convey that your business provides value. Your audience must think of you first when they need your product/service. D2C businesses must heavily depend on 'inbound' marketing services and traffic for sales on their website as it's key to generating greater revenue, loyal consumers, referral traffic from links, and larger shares.

Amplifying D2C SEO

Consumers today have complete control over their purchase journey and decisions. This is why companies have the chance to offer flawless shopping experiences across all touchpoints by going D2C. In addition, modest maintenance efforts, high-quality content-oriented marketing, digital branding, and SEO services might very well deliver online visibility to a D2C business for months or even years. Since search algorithms employ meta tags to comprehend information, identify keywords, and set ranks, meta-data improvement is a critical SEO tactic for D2C marketing techniques. Additionally, content is an important aspect of D2C marketing since it is essential to every aspect of brand building and is one of the most significant SEO ranking variables.

What's Next?

The rising cost of acquiring customers is a signal that we're nearing saturation, and many brands will face the reality that digital strategies alone no longer pay off. The current state of E-commerce is forcing marketers to think about other ways to attract new customers and retain existing ones. They need to lower ever-increasing advertising costs and focus on generating brand awareness. The goal is to be a customer's first port of call when they need the product you sell — not catching them by chance through a paid advert. Brand awareness is the name of the game for D2C. If you know where prospects are looking and put your business in front of them consistently in a way that attracts and interests them, you will be in good shape!

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Influence of E-commerce on the Healthcare Industry

The growing popularity of visionary manufacturers that sell directly to consumers has made waves within the healthcare industry. Wellness marketplaces and online pharmacies in India have been steadily evolving over the years. With consumer interest in D2C digital health soaring and new telehealth startups launching every month, exciting movements are…

By Shrishti Jain
May 20, 2022

The growing popularity of visionary manufacturers that sell directly to consumers has made waves within the healthcare industry. Wellness marketplaces and online pharmacies in India have been steadily evolving over the years. With consumer interest in D2C digital health soaring and new telehealth startups launching every month, exciting movements are to track. We’re highlighting some of the most innovative ways. For example, E-commerce healthcare companies are offering virtual health services.

Impact of E-commerce on Healthcare Providers

New Age of Consumerism

The recent rise in GDP and yearning for basic healthcare amenities among the population has helped and allowed e-tailing players in healthcare to dive in for the opportunities present for them in the sector. Moving from patient records to “Health Biographies”, we will see a change in cyber physicians detecting changes through sensors. This will encourage swift preventive measures of treatments. The control has shifted from sellers to consumers, forcing e-tailers to work on improving customer experience through facilities like same-day delivery and direct-to-door supplies, along with chat services and real-time patient support to ensure they derive better value. Fascinatingly, telemedicine can be combined with pharmaceutical E-commerce to deliver a smooth patient experience. Patients can chat with a physician/doctor about their symptoms, get diagnosed, and receive medication, all within a few hours.

Ideal for D2C Brands

When D2C brands invest in creating online communities, they emanate and establish themselves as understanding, customer-centric companies focusing on holistic practices, not just sales. By customising acquisition strategies, care delivery approaches, and payment models to fit the varying needs of consumers, D2C companies have successfully captured a broader consumer base. Brands can deliver relevant educational materials through push notifications or alerts based on user actions or in-the-moment biometrics. This one-to-one approach provides the personalised care that consumers demand from all companies they engage with. In addition, D2C brands can fill the ‘instant everything’ mentality that consumers have become accustomed to thanks to E-commerce, a convenience that more traditional healthcare providers may not offer.

The Winning Approach

Taking a holistic look at the industry, healthcare E-commerce is poised for an exciting period of exploding growth. This is envisioned to lead to substantial investments in supporting infrastructure and game-changing business models. Features like video conferencing, telemedicine, online consultancy, and elderly and palliative caregivers are some new opportunities/innovations changing the entire healthcare industry in India. Focus on analytics and vital metrics like click-through rate on campaigns and conversion indicating the location of the majority of the traffic and sales will help e-tailers gain better and deeper insights. To make the best of such an opportune time, Flipkart tied up with E-pharmacy leader 1mg to distribute medicines. Amazon applied for licences and began a pilot project within Bengaluru.

High Calibre Collaborations

D2C brands should look to establish a dynamic online community where customers can discuss their health journeys and solicit support and advice from peers in a safe atmosphere. Sites must have a short server load time and feature easy navigation and menus throughout. Furthermore, the site should adequately represent its dedication to and specialities in patient care. Like the ease of doing business is deeply connected to the easy access & availability of permits without running around, digital marketing in healthcare has chosen one-stop solution providers to emerge as the frontrunners. Digital health companies acquire consumers through key stakeholder channels like health systems, payers, pharma, or employers. Through these partnerships, they gain access to consumers by directly marketing to the organisation’s patients, members, or employees.

Healthtech in India

Technology-infused tools are being integrated with digital marketing in healthcare experience to resolve two key trouble spots in the industry: quality and efficiency. The healthtech industry is currently led by players like PharmEasy, Reliance-backed Netmeds, Tata group-backed 1mg, Medlife, and MediBuddy, among others. By personalising everything from insurance payments to diets & sleep patterns, healthtech companies amplify human health and reduce unnecessary strain on the industry. According to a Mckinsey report, India could save up to $10 Bn in 2025 by using telemedicine instead of in-person doctor consultations. Prominent telemedicine startups in India include Practo, MFine, Lybrate, and DocsApp.

Prescribe For Growth

Healthcare E-commerce is an effect of digital transformation of our image of traditional healthcare. In addition to growing accessibility, E-commerce in healthcare can boost efficiency, lower costs, and ultimately lead to happier and healthier patients. With an increasing number of people around the world showing interest in marketing ideas and developments that will enhance health and fitness, it becomes crucial to measure the success and benefits associated with E-commerce in the wellness sector. Thus, as with any new innovation, healthcare E-commerce is an undeniably good force that must be used with clever and imaginative thinking.

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