Search Engine Optimization (SEO)

IPL: Behind the Digital Scenes – ARM Worldwide

From Stadiums to Screens: How IPL Embraced the Digital Era The mutually beneficial relationship between digital marketing and the Indian Premier League (IPL) has thrived from the very start, and with the rise in hyper-digitalisation, the industry has only benefited more. Advertising and promotion on social media sites or via…

By Divya Singh
March 25, 2022

From Stadiums to Screens: How IPL Embraced the Digital Era

The mutually beneficial relationship between digital marketing and the Indian Premier League (IPL) has thrived from the very start, and with the rise in hyper-digitalisation, the industry has only benefited more. Advertising and promotion on social media sites or via a partnership with cricketers have also given much-needed public exposure to several brands and their products & services. Let us look at how it has been working out so far.

Social Media Engagement

Brands employ numerous digital marketing strategies via television, social media platforms, and other channels of communication to place products throughout the IPL season. Social media engagement works differently for each of the cricket teams wherein they have their own campaigns for multiple interaction points with their audience via Twitter, IG, etc. Further, brands from many sectors look forward to the IPL season to expand their market, visibility and reach via teams & players. According to the blogging network, 51% of people use Twitter to read tweets on events & news stories, 25% aim to collaborate with Tweets during the game, and 21% plan to engage afterwards. In fact, around 25% of people actually follow their favourite players on social media.

Live Broadcasting Rights

With a boom in the live streaming and broadcasting space, many brands are providing front row seats to their audience to ensure that their viewership enjoys the comfort, accessibility, and convenience. IPL is crucial for broadcasters who wish to improve their OTT presence. The Board of Control for Cricket in India (BCCI) is expected to sell OTT streaming and TV rights separately in order to maximise revenue. Sources say that many broadcasters may battle for a piece of the IPL pie in 2022, wherein the motivation is to broaden the reach and also increase revenue. Amazon and Reliance Businesses are anticipated to compete with Disney and Sony for television and internet broadcast rights for the two-month series and at a whopping cost of ₹50,000 crores.

Sales Hike for Food and Beverages

People are driven by emotional investment, which is why the stronger the link to cricket, the more motive there is to favour and purchase a brand that is being endorsed. Several restaurants and bars come up with lucrative IPL deals with live screening and special menus via social media platforms, thereby creating an F&B hotspot for their customers. Also, brands partnering with teams and players open up several F&B kiosks within the stadiums, which help in boosting brand visibility and sales and also create a brand association with the game. Stadiums too partner with F&B brands to create a wow factor and provide an engaging experience to their consumers holistically, wherein they can indulge and socialise with their peers while enjoying the game.

Influencer Marketing Campaigns

With IPL becoming the buzzword, many brands use influencer marketing strategies and campaigns to reach out to their audience by creating an emotional connect with the game. In 2020, 16.2K+ out of 622K+ posts were influencer marketing based. Businesses take advantage of the IPL season by collaborating with prominent influencers to create a buzz about their new products. During IPL 2020, 146.6 million+ influencer posts were shared on Instagram and Twitter. Brands employ conversational methods wherein the audience can chat with influencers and engage in a quirky manner. Additionally, regional influencer marketing is done to reign in the sports spirit with the help of different teams, which enables brands to engage with newer audiences across the country.

Endorsements and Sponsorships

Many brands encash endorsements and sponsorships opportunities during IPL to help boost revenue and sales for their business. One of the most significant benefits of such sponsorship deals is that businesses frequently gain access to players for brand endorsements which significantly helps in increasing product sales. Stadium branding, shirt branding, merchandise branding, and other sponsorship options are available wherein businesses increase their traction via heavy digital marketing and advertising to regional fan bases. Radio advertising is used for match & score updates and #omgmoments via commentary from renowned radio jockeys. This kind of sponsorship further includes PR, social media, news ads, etc., for brands. Brands can use digital marketing to earn the best return on investment during the IPL season. All collaborations that seek to thrive, however, must always be a two-way highway. If and when done correctly, digital marketing has the ability to influence the destiny of any company, and they must take utmost advantage of the tools available!

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Leveraging OTT Media for Digital Advertising

By Team #ARM Worldwide
March 17, 2022

With a rapidly growing viewership, it is no surprise to see an increasing number of brands opting to advertise on OTT platforms. They have changed the way the world consumes content. In India alone, there was a consumption of 204 billion minutes of OTT content in 2021. And this new way of providing media content brings new challenges and opportunities. Within this new TV revolution, let’s see how brands can stay ahead of the game and constantly deliver unique experiences to engage consumers:

OTT Advertising- the Digital Revolution

Before we get into the details, it is important to understand what is OTT advertising and how is it helping marketers. The rising popularity of OTT media globally has opened up opportunities for brands to reach out to their audiences in much more creative ways. By adding precision targeting, geographical and demographic selection to the advertiser’s arsenal, OTTs have enabled advertisers to create unique promotional content that is personalised and delivered to viewers' televisions while they are watching the same broadcast. With targeted ad delivery systems, user profiling, and AI-enabled technologies, marketers also have more control over quality and where the brand is being positioned.

Adding OTT to Marketing Mix

The entertainment landscape is rapidly moving beyond cable networks as the audiences are increasing their sway towards video on demand platforms. The OTT ecosystem has been becoming increasingly attractive from an advertising and marketing standpoint over the last few years, with the marketing community placing large bets on how they spend and connect with these platforms, pushing beyond the traditional ads. Taking advantage of the changing landscape and opportunities for growth, media companies and OTT advertising agencies, continue to innovate to guarantee that brands get the highest return on their investment. When it comes to the different types of streaming services available to viewers, there are two different types of video on demand supported platforms:

Subscription Video-on-Demand (SVOD)

The service is subscription-based and allows for OTT content, although it is not ad-supported. Users pay a monthly fee in exchange for the ability to watch commercial-free programming. Netflix, Disney+Hotstar, and Amazon Prime Video are examples of SVOD services.

Ad-Supported Video-on Demand (AVOD)

People can watch content for free via streaming applications and/or websites, but they will see adverts inside the programmes they are watching. Home-grown OTT AVOD players like SonyLiv, Zee5, AltBalaji and Voot have shown a rise in viewership, increasing the appeal of advertising on the platforms.

Growing your Brand with OTT Advertising

OTT ads have the ability to reach a much larger number of people who share common interests. While traditional advertising methods are still effective, these platforms allow marketers to precisely target their intended audience with data-driven, personalised advertisements that are expected to provide 5 to 8 times more return on investment in comparison to generic advertisements. With precision targeting, OTT marketing strategies can also help brands stretch their marketing budget even farther and cut down on wastage. They increase the chances of your adverts being seen solely by those who are likely to be interested.

OTT Advertising in Action

With effective product placement and brand integration, OTT platforms enable businesses to showcase their products and services and complete the purchase cycle. One of the finest example of Tata Tea Gold’s tie up with Prime Video’s Shakuntala Devi. The aim was to drive brand recall and advocate the brand proposition #DilKiSuno through the story. Similarly, Center Fresh collaborated with Prime Video’s Bandish Bandits to create video commercials with the show’s lead casts. Adding to the list of examples, Nykaa, India’s first women-led unicorn, partnered with Netflix’s women-centred stories for their ‘Beauty in her Story’ campaign. The world is rapidly moving towards digital transformation and it is time for your organisation to also move along. To conclude, you have unceasing opportunities knocking at your door if you choose to leverage OTT Media for Digital Advertising. If you are somehow apprehensive or confused about how to take things forward, let #ARM assist you towards an entertaining and engaging future ahead!

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Metaverse: What’s this Big Buzz in Tech?

Initially started as a means to enhance the gaming experience and entertainment, metaverse has evolved to become the most significant tech that is revolutionising all prominent sectors across the globe. This visually rendered internet allows individuals and brands to interact across digital worlds and exchange digital items across platforms. Let…

By Team #ARM Worldwide
March 11, 2022

Why Big Brands are Entering Metaverse?

The CEO of Futures Intelligence Group and chief metaverse officer- Cathay Hackl states that “Every brand and company will need a metaverse strategy.” The reason for the same is that Metaverse has taken marketing to a whole new different level. The enhanced and immersive marketing that has been made possible through metaverse could not be accomplished so far with web 2.0. It has made trading more advanced both for the consumers as well as the buyers. While sellers can demonstrate their entire portfolio in the digital space, buyers are in a position to make more informed decisions along with saving time and resources that would have been spent on travelling to the physical stores. It has revamped the entire inventory management process and enabled brands to combat the problem of limited physical space in the showroom and warehouses.

How are brands leveraging Metaverse to their Advantage?

Metaverse is expected to become a whopping $800 billion market by 2024. It offers infinite possibilities to brands for marketing their products in ways that haven’t been used before. Since it is a virtual platform, the complexities associated with the concept of time and space do not act as a hurdle in marketing. Brands can leverage the opportunity to build connections with audiences that seemed out of scope until now due to geographical and other differences. With metaverse, a person in Europe will be able to assess and buy an article from a store in Russia without moving from their place. Fashion brands have the opportunity to enter a whole new market of digital-first clothing. Some top brands have already launched their fashion avatars in the metaverse. A classic example of this is the Pokemon Go avatars that were launched by Gucci and The North Face in January 2021.

Top Metaverse Projects

Sandbox is the most renowned block-chain based metaverse. It offers numerous creative opportunities for game enthusiasts by enabling them to design games, own them and monetize them in the Ethereum blockchain. To provide seamless user-generated content production, the sandbox has three integrated products namely Voxedit, Market place, and Game Maker. Whatever you create can be secured through copyright ownership through blockchains and smart contracts. Horizon World is an expansive multi-layer platform, combining Roblox and the OASIS VR world from Ready Player User is only required to have an active Facebook account to enter Horizon World. You can socialise with up to 20 people at a time. It promotes creativity by allowing users to write basic codes on how a particular object work in the metaverse. In Meta, these codes are called script blocks Decentraland is one of the earliest metaverses that is powered by Ethereum. It uses two tokens LAND and MANA. MANA is the native ERC-20token that is used for purchasing virtual plots of land and other in-world goods and services. On the other hand, LAND is a virtual real estate NFT. You have to burn Mana in order to buy LAND

Technologies that power Metaverse

Metaverse is combining various advanced technologies to provide the users with a truly immersive experience. Of all the technologies, AI plays the most important role. It provides activity insights pertaining to the upper layers and enhances the robustness of the metaverse infrastructure. It will make metaverse accessible to every one advanced tech such as automatic translation, image recognition, intelligent exoskeleton, and brain-computer interfaces. The next crucial technologies are AR and VR are which enable the users to get into the metaverse. AR superimposes digital objects and VR produces computer-generated virtual space. With the help of VR headsets, gloves and sensors, users can enter the virtual environment sensors and gloves. The Internet of Things is another popular technology powering the metaverse. It collects, stores and shares information over a wireless network without any human intervention. Devices that has IoT technology feature sensors and mini-computer processors that collect data and act upon it through machine learning. act upon the data collected by the sensors with the help of machine learning.

Metaverse: What to expect in the future?

The possibilities in Metaverse are infinite. It entirely depends upon the level of creativity, availability of resources, and the degree of risk an individual or organisation is willing to take. In the near future, corporate meetings will shift from digital platforms to a virtual universe where instead of just seeing and hearing each other, people across the globe will be able to meet each other without travelling physically. VR headsets will become an integral part of corporate routine functions. Even social events such as events, concerts, comedy shows, social evenings, exhibitions will be held in the metaverse. Most importantly, the metaverse is expected to become one of the biggest contributors to the growth of the virtual economy. Hence, it is safe to say that metaverse in the next big thing in tech that is all set to revolutionise all the major industries across the globe. The revolution has picked up the pace already due to the Covid-19 pandemic that restricted the public movement. Industries that are already using metaverse include e-commerce, education, corporate etc.

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Join #ARM in Breaking the Bias

“Where there is a woman, there is magic” - Ntozake Shange. The achievements of women and how far they have come in the struggle for their rights within the cultural, political, and social spheres are honoured as International Women’s Day on 8th March every year. Furthermore, organisations big and small…

By Sania Abbas
March 5, 2022

“Where there is a woman, there is magic” - Ntozake Shange. The achievements of women and how far they have come in the struggle for their rights within the cultural, political, and social spheres are honoured as International Women’s Day on 8th March every year. Furthermore, organisations big and small come together to show women just how valuable they are in today’s society. Read on to learn how #ARM is celebrating International Women’s Day 2022 and how we support the ‘Women of Today, Tomorrow, and Every day’:

Values Instilled at Core

To make gender equality a reality, from the boardroom and C-suite to front-line employees — we need to shift our thinking around values. Values and beliefs drive culture within an organisation. The past years have been a growth story for our organisation. We are proud of our story as we enter the 10th year to state that this journey began and continues with females just alongside males in all processes and activities. In a bid to promote women’s empowerment at the workplace, #ARM Worldwide is overjoyed to have a workforce ratio of 50-50. Furthermore, 50% of our senior-level management are powerful women.

Diversity, Equity & Inclusion

Holding and creating a safe space within the organisations takes time, willingness, and energy. We need to believe that it is part of our work and not a separate time-consuming activity. Having a combination of leadership buy-in and trail-leaders at our organisation is the magic ingredient that makes up for a beautiful recipe. However, it takes time. Diversified hiring programs, women support groups under the larger scope, flexibility, and many other similar initiatives have truly helped move our diversity ratio upward.

360-degree Commitment

A conversation about healthy boundaries is never too early. Even with young children, these are the building blocks of how little boys consider personal space and boundaries as they grow older. By nurturing an environment of trust and freedom (with responsibility, of course), ARM spreads positivity throughout the workforce. People are observed to be much more productive and committed to the team’s boundaries within a safe work culture by conducting workshops and brainstorming sessions that set expectations for performance.

Personality & Career Development Initiatives

Upskilling programs and opportunities for women to assimilate back into the workforce faster have proved to be a great talent pool enhancer. In addition, peer coaching, networking workshops, leadership talk sessions, self-paced learning modules, and opportunities for visibility are some initiatives that have been rewarding for our teams. We host a week-long women’s day celebration every year by inviting powerful female leaders to share their stories and experiences to inspire and educate our workforce. This year, we are honoured to have Sonali Dutta and Ashruti Baranwal as keynote speakers on 8th March. International Women’s Day

Here’s to all the ladies!

Prioritising the inclusion of women in the workplace brings society closer to normalising the experiences of all women. Furthermore, creating a culture of psychological safety and inclusion is a critical component to attract and retain the best female talent, which is definitely worth celebrating. So let’s raise a toast to the strong women — may we know them, may we raise them, may we be them!

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2022 Trends Digest

By Team #ARM Worldwide
February 25, 2022

With more and more brands targeting the consumers online, digital continues to be deeply implanted in the communications strategy of brands. As a result, businesses today must not only plan for the future of their marketing efforts but also be prepared to take advantage of them. So it’s that time again when we all collectively look at the digital trends and opportunities for 2022. Let’s revisit some of the must-have trends in your arsenal for this year:

Social Media Trends

According to Sprout Social, 71% of people are using social media now more than ever before. As a result, brands that meet or exceed their audience’s expectations on social media will be rewarded with massive spikes in engagement.

Into the Metaverse with Augmented Reality
Power of Hyper-Personalisation
Whatever you say, say only in Video
If it’s Organic, it has to be Local
Valued Niche Social Experience

Read the exhaustive BLOG here.

Paid Media Trends

With paid media offering instant traffic and results compared to other forms of digital and traditional marketing, digital advertising is essential for every business. Whether you’re selling a product or offering services, paid media can benefit every business if used correctly.

Move Towards Effectiveness in Planning Models
Coming Soon ‘Cookieless’ Existence
The Rise of AI and ML
Gaming Platforms will Reign Display & Discovery
Digital Eyes Everywhere

Read the exhaustive BLOG here.

PR Trends

As a business, your role is to steer your customers in the right direction — both with your PR strategy and your holistic approach to marketing recommendations. To do that, you need to keep your finger on the pulse of PR and learn what’s out-of-date, what’s upcoming, and what’s hot right now.

Personal Branding: #1 PR Strategy
Quantifying Metrics for PR Performance
Exclusive Media Pitching
Representing DE&I
Culturally-Relevant PR Content

Read the exhaustive BLOG here.

UI/UX Trends

As the world moves markets online, UI/UX design has become more important than ever. In addition, as new technologies arise, there is potential for UI/UX to become much more innovative in 2022 than in the last couple of years.

Hello ScrollyTelling
Contactless Search: Voice User Interface
Configuring Mega-Footers
Brutalism vs Minimalism
Inclusive Design For All
SPECIAL: Into The Metaverse

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Influencer Marketing Trends

Beyond their role as effective brand ambassadors, influencers are also great marketers. And business marketers can stand to learn a few things from them. So stay on top of these top influencer trends to ensure you’re getting the most out of your partnerships.

Rise of Social Commerce
Power of Micro-Influencers
Inclusivity Matters
Think System, Not Silos
Always-on Marketing Strategy

Read the exhaustive BLOG here.

Marketing Automation Trends

2022 will be all about creating engaging, unique experiences that add value to the evolved, to make user engagement feel super-connected, always-online consumer, and Marketing Automation will act as a catalyst in making it all happen.

Customer Retention will be Critical
A Mobile-first Approach
Optimise Content for Funnelling
Embracing Conversational Marketing
Emergence of AI & ML

Read the exhaustive BLOG here,

SEO Trends

Optimising your site will improve the CX and help deliver better leads to search engines so your content can be properly indexed and exhibited within search results. SEO is about visibility and enhancing your chances of being found on the internet, and it makes sense to incorporate it into your all-around digital marketing strategy.

User Intent Goes Deeper
Semantic SEO Increasing Relevance
The Popularity of Voice Search
Growing Importance of E-A-T
AI for Greater Impact

Read the exhaustive BLOG here.

E-commerce Trends

All this buzz around E-commerce has inspired well-known retailers to up their digital game. It’s a thrilling time to be involved in online retail sales, but successfully competing in 2022 will require you to adapt and integrate some of these E-commerce trends.

Rise of “M-commerce”
Buyer Journey Optimisation
Headless PWA E-commerce
Demand for Voice & Live Shopping
B2B E-commerce is Next Up

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Social Commerce Trends

Social commerce has transformed into a powerful sales channel. Boosting your social commerce capabilities will offer your brand a myriad of business benefits. From driving traffic to increasing sales to increasing customer engagement and website traffic.

Future of Commerce: Conversation
Leveraging UGC x Micro-influencers
Livestream Shopping will Dominate
Specialist Social Marketplaces
Designing Frictionless Experiences

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Tech Trends

As technology branches out into new areas, the companies that have embraced new tech will have an online advantage. Advanced tech capabilities indicate new markets and also introduce new methods that could give you a potential lead over your online competition.

Prioritising Decision Intelligence
Hyperscaling your Cloud Journey
Adopting a Total Experience (TX) Strategy
When AI meets IoT
Need for Cyber Resilience

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Here’s to 2022!

It’s not just about creating a big splash or sharing attention-grabbing content anymore; it’s about the overall upliftment of consumers and the business together. In a world that is still flustered with the ongoing pandemic chaos, it’s time to batten down the hatches and learn about the trends for 2022 to get ahead of the game. Take a look at the trends above and read more into them to get a complete perspective of how you could make things better for your business!

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5 Social Commerce Trends You Must Acknowledge in 2022

Indian users today make up a substantial share of users on international social commerce platforms and are a key target market for such platforms to extend. And social commerce presents a cost-effective alternative for businesses reeling under the pressure of scaling customer acquisition costs and stumbling to protect these treasured…

By Shrishti Jain
February 11, 2022

Indian users today make up a substantial share of users on international social commerce platforms and are a key target market for such platforms to extend. And social commerce presents a cost-effective alternative for businesses reeling under the pressure of scaling customer acquisition costs and stumbling to protect these treasured customers from competitors pursuing them endlessly with deep discounts. For retailers interested in building out cohesive social shopping experiences, we have listed 5 hands-on social commerce trends to consider:

Future of Commerce: Conversation

It’s well-known that customer experience plays a major role in determining the progress and growth of any company. This is where embracing conversational commerce will change the way your business performs in the time to come. According to a social commerce survey, conversational commerce (49%) is gaining popularity in India, as 9 out of 10 people relished the shopping experience of interacting with chatbots.

Through text, chat or live video, users can interact with stores in real-time, asking questions, viewing products, and getting recommendations that encourage them to follow through with purchase transactions. As a result, it will help boost physical sales and increase foot traffic in stores. Thus, conversational technology delivers a huge opportunity for brands and retailers to sweeten the customer experience and maximise sales across various channels.

Leveraging UGC x Micro-influencers

User-generated content continues to be more trusted than many other forms of media, and in certain cases, much more popular. Now leverage UGC via micro-influencers to deliver your brand message even better! Study shows that at least 30% of consumers make a purchase simply because their favourite influencer promoted it. Also, 8 out of 10 consumers believe that UGC strongly influences their purchasing decision.

By involving micro-influencers in a UGC hashtag or giveaway contests, you can amplify brand visibility and reach through their dedicated follower’s network, thus scaling up UGC. To make the most of UGC, find a platform helping brands discover influencers and unique content from all corners of the internet, including TikTok, YouTube and Instagram, to engage the audience and drive sales.

Livestream Shopping will Dominate

Blending entertainment with instant purchasing, Livestream shopping offers retailers, brands, and digital platforms a new channel with enormous scope for creating value. It enables discovery, browsing and purchasing on one platform without the need to interact with any external websites or apps. Thus, creating seamless UX with fewer clicks, higher potential revenue, and conversion rates.

Globally, 85% of respondents who watched shopping livestreams report that they are more likely to purchase via social media. Moreover, online shoppers in India are envisioned to reach 220 million by 2025. Live commerce increases a brand’s charm and uniqueness and draws additional web traffic. In addition, it strengthens customer positioning, especially young ones keen on innovative shopping formats and experiences.

Specialist Social Marketplaces

With social exchange at the forefront of everyday interactions, it only makes sense for businesses to push marketing out through these social channels to reach the most valuable viewers possible. More than half (59%) of social buyers surveyed said they are more likely to support small and medium-sized businesses through social commerce than shopping through E-commerce websites.

New-age digital-first brands are cropping up across categories prompting them to use non-traditional channels such as Facebook and Instagram for marketing. YouTube is now also on the verge of becoming the next hub for promoting online markets. Similar to influencers and vloggers, brands are coming forward and promoting their businesses on YouTube.

Designing Frictionless Experiences

Brands that offer frictionless and seamless experiences across all platforms are bound to see the increased acquisition and retention rates. 46% of consumers said they would pay more for a friendly and welcoming experience, whereas 55% said they would pay more for fast and efficient services.

More efficient devices would enable XR use cases where there is a 5G-Advanced connection, granting users the true perception of living remote and allowing them to efficiently interact in such surroundings, no matter where they are physically located. In addition, brands must aim to streamline the entire process and ease the journey to complete purchases on social commerce platforms to offer the digital convenience that users are looking for.

Way Forward

As is evident above, from the rise of multiple platforms and advancing user needs, social commerce is here to stay. However, when it comes to planning out a social commerce strategy, it is important to look for a solution that will be cohesive and simple to manage. #ARM Worldwide can help you optimise the customer experience and tap into social shopping. We hope you decide to keep a watch on these social commerce trends and jump on the social commerce bandwagon soon!

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E-commerce Marketing

5 Trends That Will Define E-commerce in 2022

With the continued advancements in the online shopping trends, high demand arises with a desire to enhance the shopping experience for online users. Brands and retailers must embrace technological advances if they wish to stay competitive. With that in mind, it’s worth citing what these latest E-commerce trends for 2022…

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With the continued advancements in the online shopping trends, high demand arises with a desire to enhance the shopping experience for online users. Brands and retailers must embrace technological advances if they wish to stay competitive. With that in mind, it’s worth citing what these latest E-commerce trends for 2022 tell us about evolving consumer preferences and how businesses can align with them to maximise opportunities.

Rise of “M-commerce”

The boost in mobile device usage has contributed to the uptick in mobile phone sales. People are not just using mobile devices to shop but also to explore products before determining to purchase one. As a result, sales from mobile commerce are witnessed to increase by 15% by the end of 2021. What’s more, mobile deals will account for 73% of all E-commerce sales.

Retailers must consider including things like push notifications, SMS, mobile content, a mobile E-commerce app, and a mobile-optimised website to ensure sales continue to grow in years to come. Much like customer service and E-commerce fulfillment, a well-optimised mobile user experience will build lasting relationships with customers, increase sales, and generate brand awareness. Focussing on these upcoming mobile commerce trends can benefit your online stores in a big way.

Buyer Journey Optimisation

It’s critical for E-commerce sellers to look at and improve every customer touchpoint if you want your leads to have a great experience on your site and convert them into paying customers. Likewise, retailers need to identify the places where they can reach the most customers and where they can gain a high conversion. That way, retailers can be efficient in their efforts and marketing expenditures.

Companies that succeed at lead nurturing, yield 50% more sales-ready leads at 33% lower cost. Furthermore, nurtured leads make 47% larger purchases than non-nurtured leads. To optimise your buyer paths, focus on improving product search, providing rich product merchandising, and nailing your fulfillment and return processes.

Headless PWA E-commerce

A PWA (Progressive Web App) is a web application that provides a mobile-first app-like experience for websites. It only requires some adjustment in how you’re set up. That’s the ‘headless’ part. The essence of this approach goes above increasing site speed – although the nearly instantaneous page loads of PWAs are pretty amazing. Headless E-commerce platforms allow a lot more control over the content and ensure a smooth customer journey until the checkout process. As E-commerce develops at a CAGR of 6.9% and is anticipated to reach $3.5 trillion in market size by 2025, brands are researching concepts to scale via headless commerce and service-oriented architecture.

Going headless will open up new E-commerce opportunities. To further explain, it enables you to regain data and content from backend systems and pull it into any user experience on any device or platform using APIs. These platforms aren’t constrained to what traditional E-commerce defines as the ‘right’ user experience by allowing constant changes, customisations, and deployments without disturbing the underlying technology supporting it.

Demand for Voice & Live Shopping

Delivering an immersive shopping experience via conversational or live shopping will keep the viewers engaged, creating a deeper connection with the audience helping brands distinguish from competitors. India’s live commerce scene is expected to earn a gross merchandise value (GMV) of $4-$5 billion by 2025. Thus, it’ll be an affordable way to give sales a boost, build brand awareness and find new customers.

Conversational shopping helps interact with customers in real-time. Try experimenting with voice technologies like Alexa and Siri, allowing customers to engage with your business, get recommendations, and even make purchases. Of course, adding new innovations needs to be carefully considered but, with the right technique, live shopping has the prospect to add value to brand awareness, customer service and, ultimately, an increase in orders.

B2B E-commerce is Next Up

Today’s B2B buyers demand a digitised environment to research and make business purchases. Adapting to these demands will bring in higher sales volume, increased average order value, and better customer satisfaction. Considerably 80% of B2B buying decisions depend on a buyer’s direct or indirect customer experience, whereas only 20% are based on the price or the actual offering.

Related Article : Digital Transformation Through E-Commerce

B2B E-commerce sites will allow greater insight into user buying habits, which will help businesses and suppliers to learn about buying patterns and seasonal trends and adapt production to match demand. In addition, with features such as rich content, intuitive design, and interactive functionality, B2B E-commerce websites ensure a remarkable customer experience for retail customers and B2B buyers.

Final Thoughts

To conclude, the world of E-commerce is constantly modifying to accommodate its customers’ needs. As a result, there will be a leap forward in the ways of marketing and showcasing of products. To achieve the most promising results, it’s important to utilise a modern E-commerce suite that enables you to create excellent omnichannel experiences across in-store, web, and mobile channels and support both B2C and B2B. The E-commerce trends for 2022 mentioned above will help you dominate the space. You can gain professional support in this regard if you are excited to integrate any of the latest technologies for your E-commerce business

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Search engine optimization trends are an important part of any business. They can help you rank higher in the search engines and get more traffic to your website. They are the key to the success of your strategy and will become even more important in 2022. Hence, it is imperative…

By Shrishti Jain
January 29, 2022

Search engine optimization trends are an important part of any business. They can help you rank higher in the search engines and get more traffic to your website. They are the key to the success of your strategy and will become even more important in 2022. Hence, it is imperative to stay on top of the SEO game if you want your company and business to grow. The latest SEO trends that will dominate the SEO landscape in 2022 are likely to be quite different from those that have come to define it over the past few years. So let us begin our road to mapping the top search engine optimization trends.

User Intent Goes Deeper

Satisfying search intent is a primary goal for Google, making it a major goal for SEOs. To increase ranking on SERPs, create content that best answers queries entered by users. Today, 47% of customers expect a page to load in less than 2 seconds. If your site takes longer, you risk losing critical traffic. It’s time to decrease your load time now. If we are speaking of the load time, it is crucial that your customers receive the content they want to see. Focusing on solutions that match people’s needs will bring in more organic traffic. This will ensure they stay longer on your website and help build trust with your target audience. Furthermore, businesses will need to implement responsive design throughout their sites to help content cater to their audience.

Semantic SEO Increasing Relevance

Google no longer just looks at strings of words. Instead, it is about analysing the context of the query and working on the user's search intent. Moreover, the semantic search focuses on determining the context & intent of search queries. It is critical as it prioritises delivering the best UX for your audience. Research shows that using voice commands on devices is ‘frequent’ or ‘very frequent’ among 33% of high-income households, giving rise to semantic search. With semantic SEO, SERPs are filled with high-quality content that accurately answers the original query & organically captures what people are searching for.

The Popularity of Voice Search

Thanks to innovations like Google Assistant, Apple's Siri & Amazon's Alexa, voice search, without a doubt, is going to change the way the world interacts with search engines. The percentage of households owning a smart speaker by 2022 is estimated to be 55%. The impressive accuracy of voice search has led to a spike in google seo trends. It not only helps improve ranking on SERPs but also improves UX. With ongoing developments in AI, these will now be more refined as agents of voice search. The solution to the query obtained via voice search is much quicker, naturally reducing bounce rates & retaining the potential consumer for longer.

Growing Importance of E-A-T

Google indicates content quality is important in determining the SERPs rankings. You must understand that “quality content” consists of 3 factors: Expertise, Authoritativeness, and Trustworthiness.

Expertise

It means having a high level of knowledge in a particular field. Google will look for content created by a subject matter expert.

Authoritativeness

The goal is to demonstrate that your website is an authority in your field. The number of backlinks you have from relevant, authoritative sites contributes to your website's authority.

Trustworthiness

Your website’s trustworthiness is shown by having a safe domain that protects users’ confidential information and by receiving strong customer feedback.

AI for Greater Impact

AI is changing the way people interact with online content. Thanks to this intelligent algorithm show the things that we like the most and facilitate our searches on the network. 30% of AI adopters cited a 6-10% increase in revenue after implementing the technology. AI impacts SEO by automating the process of managing and optimising digital marketing activities. The ability to quickly take action with AI-assisted content creation and optimisation means that you will meet the clients’ goals and improve inefficiency. AI is a core component of major search engine algorithms, including Google’s Rankbrain and BERT. Complex disciplines of AI & SEO boost website rankings to another level! As we are ending the first month of the new year, it is important that you start forumating the whole year. These 5 Google SEO trends are a good place to start and thrive but it all really boils down to what every SEO expert must already know: engaging content that is informative as well and offers value to your customers. These latest SEO trends are the most popular and easiest ways to rank higher in the SERPs, gain organic traffic, and increase your target audience base. Don't know where to begin with your marketing this year? Let us help you out with our risk-free methods and dedicated team of professionals. Connect with us today and see your business reap the benefits!

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5 Influencer Marketing Trends Leading The Way in 2022

By Shrishti Jain
January 15, 2022

With users worldwide spending more and more hours online, influencer marketing has become an effective method to convey the right message to the right audiences in the most practical manner possible. The good news is that this form of marketing is becoming more data-driven than ever before, giving brands additional measurement capabilities to evaluate their campaign success. So let's dig a little deeper into some of the emerging Influencer Marketing trends for 2022:

Rise of Social Commerce

As social media platforms double down on tools enabling in-app purchasing, business marketers will be taking a closer look at special deals with influencers with committed followers to stand out amongst competitors while driving sales. Only 4% of consumers believe in a brand's marketing tactics, so marrying social commerce and influencer marketing efforts will enable brands to create a successful influencer marketing strategy while hitting their e-commerce goals. Brands will implement influencer marketing as part of their social commerce strategy to expand their social media audiences and deliver authenticity, resulting in tangible ROIs and increased engagement rates. Influencers and content creators will play a key role in social commerce strategies. They present maximum visibility to your brand offerings while serving as a natural route to your virtual storefront. Live-streamed shopping is the perfect avenue to leverage an influencer partnership. It can boost your content's visibility and engagement and generate more sales.

Power of Micro-Influencers

Working with micro and nano influencers will be one of the strongest influencer marketing platforms of the moment as they are much more relatable, trustworthy, and their endorsements seem a lot more genuine and authentic. Moreover, the audience is more dedicated to the identity of micro-influencers, which makes them more attractive to potential sponsors. Therefore, they can significantly affect a brand's lead generation. A recent study indicates that micro-influencers retain 22.2 times more conversations than a distinct user. This is because they are devoted to their niche and can pick the most argumentative topics to engage followers. In addition, micro-influencers present a route to pinpoint highly-targeted audiences and reach them with personalised messaging specific to their needs. When executed correctly, this can lead to a highly-engaged and responsive audience.

Inclusivity Matters

To get your business out there, it's important that it appeals to the greatest audience possible. Therefore, marketers will need a diverse group of creators who represent a diverse target audience to humanise their brands. Research shows that 38% of consumers are more likely to trust businesses that do well with showcasing diversity in their advertisements. Be it via tokenism, perfunctory, or symbolic efforts to be inclusive to give the idea of racial and gender equality. Consumers generally count on diverse influential artists far more than they trust brands, so affiliating with an influencer who aligns with your brand's D&I principles will go a long way in establishing reliability and trustworthiness. While crafting campaigns, imagine how your TG will react to a non-diverse influencer mix. This will allow for a more positive brand sentiment and affinity as you leverage connectivity between community and influencer. In addition, online customers are much more likely to connect and associate themselves with a brand when they feel seen and represented by that business's campaigns and if their personal values align with a brand's efforts.

Think System, Not Silos

Influencer marketing has the power to create a striking halo effect on marketing channels, so by failing to give it a meaningful place in your marketing mix, you will be waving goodbye to some of its greatest benefits. By combining paid and earned influence, brands increase the likelihood for returns on long-term earned campaigns from roughly 50% to nearly 85% and also improve the quality of this earned media. By ensuring that influencer briefs perform well within the wider campaign plan and their content is set up to be trackable, brands can virtually oversee production budgets and assess ROI against actualised business results. In addition, brands must be able to track consumers' journeys across channels through a full marketing and shopping funnel to understand where they convert and why. Influence is usually mistaken as the garnish, but it's the key ingredient to your marketing recipe. By integrating it into all your marketing efforts, you will amplify your brand's credibility and generate solid social proof.

Always-on Marketing Strategy

More and more companies are moving away from campaign-based influencer marketing. However, when talking about measuring and optimising, an always-on strategy will be critical for success and longevity in a rapidly innovating field. With this approach, you create brand ambassadors speaking authentically about your brand/products to their followers. This strategy puts your brand story in the hands of your entrusted influencers for them to add their own spin and find a unique way to connect with their audience. 42% of marketers consider influencer marketing their top revenue-generating marketing tactic, so why not implement this strategy throughout the year to maintain a constant presence in your audience's lives to make them feel valued! Always-on influencer campaigns give you more flexibility with content. For example, always-on campaigns make it easier to adjust your messaging if you want to highlight certain products/product features to align with the time of the year or current trending topics. Unlike separately targeted campaigns, always-on campaigns are established by developing relationships with your relied influencers and their devoted followers. Maximising your always-on strategy can help drive incredible, long-term results for your business.

Winding Up

Influencer marketing is an indispensable tool for increasing the trust in the customers' minds about your business. Therefore, it will be crucial to generate not only brand awareness but facilitate online sales, and influencer marketing agencies can help deliver the right message, at the right time, on the right platform, which will drive further sales. Furthermore, consumers today are drawn to authenticity and realism, so your effective influencer marketing efforts will depend on flexible content stirs rather than branded scripts. Finally, remember this: only when influencers are given flexibility by brands to be their genuine selves can they drive powerful, favourable brand associations.

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Top UI/UX Trends You Don’t Want To Miss In 2022

By Team #ARM Worldwide
January 7, 2022

Businesses must maintain their applications updated with the newest technological breakthroughs in order to make them more engaging and consumable. Staying relevant and updated on the latest trends is essential for survival. Businesses need to pick a UI/UX strategy that resonates with their brand, is user-friendly and intuitive. The design trends are developed based on technological advancements each year, and you need to be on your toes, discovering and optimising on these latest trends. Let's dive into some of the top UI/UX trends for 2022 that will force constant progress, self-learning, and differentiation of products:

Hello ScrollyTelling

Scrollytelling transforms a long-form story into an interactive experience. It is a completely new, innovative way of visualising a story or info flow and grabbing the viewers' attention. Take Google, for instance; they do an amazing job in storytelling and engaging users to stick around till the very last word. The content is much easier to consume as users feel like active participants in the event. The entire narrative of web designing is thought out in advance and built in the most entertaining way possible, so it is easier for users to retain information and connect with the website. Scrollytelling is a multimedia experience, stimulating deeper reflection and highlighting what can't be articulated by words alone. It's a very realistic content consumption experience that stems directly from how users interact with computers.

Contactless Search: Voice User Interface

The trend toward VUI has been revving as processors get more miniature, and more Internet of Things (IoT) devices come online. Even the most resistant users agree that technical innovations don't bite, and one can even say that they make life easier. Utilising VUI alongside the traditional GUI could facilitate a less cluttered and more tailored experience focusing on inspiring the users, while more specific searches could be accomplished vocally. VUI execution in mobile app development will likely be among the most notable UI/UX design trends in 2022. The immediacy and versatility of voice form link the user's desire to the device's response. To reap the benefits of VUI, marketers must begin by composing detailed personas, work on potential limitations of particular devices, and make the best use of all action triggers. In addition, VUIs help companies increase customer engagement on apps with an emotional component (like exercise or productivity), providing a hands-free interactive experience like cooking, driving apps, smart home devices, etc.

Configuring Mega-Footers

Having an extended version of your header in the footer section can prove to be critical in bringing in multiple customer engagement points. They help with conversion rates by acting as a safety net at the very end of your website and provide customers with a second opportunity to interact with your website. In addition, Mega-Footers ensure easier website navigation by being a flavourful extension of your header. This helps with the overall website and E-commerce experience. Well-optimised Mega-Footers with high-ranking keywords and call-to-action buttons promote customer interaction by prompting them to react and gain valuable information. As a result, Mega-Footers function brilliantly to enhance a brand's image and act as a 'not-so-subtle' reminder to reinforce brand value. This reduces bounce rates and helps with lead generation.

Brutalism vs Minimalism

Brutalism and minimalism are web design languages that can evoke many emotions in customers, thereby triggering them to act on the CTA buttons. It promotes curiosity and improves engagement rates. By not focussing much on aesthetics but more on ruggedness and simplicity, these websites have a very straightforward and simplistic design that avoids unnecessary confusion. These design formats primarily focus on all the major elements of a website and therefore draw a lot of attention by highlighting the fundamentals with a minimal approach. For instance, let us consider Google's material design, which promoted the concept of flat designing. While the design remains sleek and minimal, the depth of experience is enhanced with movements and shadow effects.

Inclusive Design For All

Inclusivity extends to gender neutrality, culture, race, ability, and accessibility. A website should be put together in a way that anyone can get access to the content, and people also see others who they can relate to on the screen. The inclusive design shall aim to accommodate diverse experiences of users in how they interact with the world, both in the final product and in the design process itself, resulting in a universal design that all can enjoy. The inclusive design employs coding best practices, so deciding to build an accessible site will naturally result in a decline in maintenance costs for your company and better overall usability. In addition, integrating inclusivity can act as one of the parameters to test and look into all stages of the product development, from UX prototyping to user interviews and usability testing.

SPECIAL: Into the Metaverse

When Facebook turned to Meta and presented a vision of their future – things would turn into a serious trend. The curtain-raiser of Metaverse design is a development that will forever change our association with technology and how we think about design. We are at the brink of the Metaverse, and designers are racing to design experiences using VR, AR, and now Extended Reality (ER) that combines existing technology to give birth to an entirely new UX. To introduce an entirely new UX, Metaverse will combine common ingredients of games such as UGC, a persistent shared world, and unique digital identities to elevate the experience into something new. Brands need to build fully immersive, 3D virtual spaces from scratch. There are opportunities for brands to create virtual venues, worlds, and spaces to host events and experiences in the Metaverse.

Final Thoughts: What to Expect

Taking a deeper look into the world around us, as well as up-and-coming technological advancements, can give you a more accurate picture of what's to come in the future of UI/UX design. To effectively design solutions for modern-day problems, businesses need to have an in-depth understanding of the challenges and types of environments users encounter each day. Focusing on these genuine, industry-led insightful trends that encompass larger fields like work culture, developments in UI/UX practices, and big technological breakthroughs can give you the push needed to become an empathic, modern, and cutting-edge brand. Related Article :- Top 5 UI/ UX Trends 2018

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