In recent times, the environment of higher education has been completely revolutionized. Increases in the level of competition, availability of information, and changing trends in the job market among others have contributed to this monumental paradigm shift. The question that arrives in one’s mind is – what brought all these changes in the well-established education

The advent of the digital age has completely transformed our daily lives, especially the way we search for information. Voice search is no longer viewed as something that’s nothing more than a sci-fi trope. It has arrived and is being used in full flow right now. Consumers have made voice search a vital part of

According to a study (1), over 50% of the colleges will go out of business by 2030, which is obviously a scary stat. In past few years, with the advent of online education, the traditional education mediums have taken a severe hit. The sheer degree of change that the education sector has observed in recent

Online reputation management is currently the need of the hour for any organization that’s trying to survive in the business. Now, when everyone wants a part of the digital world in their life, no brand can willfully choose to ignore the online world if they want to keep up with the increasing competition. Yet, there

How often do you come across a situation when you see a brand using old-school marketing tactics? We guess that it’s not so frequent as it used to be. Ever since digital platforms have taken center stage, offline marketing/traditional marketing has taken a backseat. Digital marketing not only helps a brand to promote themselves to

The education sector has become more competitive and sophisticated than ever before. This is due to the increase in the number of digital marketing agencies. In today’s era of competition, institutions need to adapt to effective digital marketing strategies to go through new changes. Nowadays, the invention of the internet has totally changed the way

As a CMO, if you feel that your business is growing at a relatively slow pace, and the ROI is not as high as you had anticipated, then it’s obvious that you have to take the appropriate measures to handle this situation. You may have decided to prioritize SEO, and redirect a considerable amount of

The emergence of the digital age has certainly impacted almost every individual in some way or the other. Now, people have access to any type of information in the world at the palm of their hand. This digital boom has hugely impacted the way marketing is being done. Many new trends in marketing have emerged

There are a bunch of developments in the digital world that have occurred this week. Let’s take a look at the latest ones as of yet. How to tap into the buying power of millennials with Social Media This year, the calculations state that millennials in the U.S. alone will be spending $200 billion by

Today, technology has changed the way we market and promote our products and services. Websites have become imperative for any business to maintain a digital presence on the web. An active site helps marketers generate leads, which is one of their primary objectives. Marketers use various tactics to nurture their leads, but a fair share