Digital Marketing Insights | #ARM Worldwide Blog

Why CEOs Love HubSpot Marketing Agencies


Why CEOs Love HubSpot Marketing Agencies

You must have heard your friends in the business talking about inbound marketing recently. After all, why wouldn’t they? Inbound marketing has established itself as an effective alternative for marketers and is proven to generate maximum output with minimum monetary inputs. Inbound is the most effective and ROI driven marketing strategy used by companies to

Will AI Replace Writers and Content Marketers?


Will AI Replace Writers and Content Marketers?

With computers taking a toll on humans, there will be a time when AI will completely take over us and our jobs. “While automation will eliminate very few occupations entirely in the next decade, it will affect portions of almost all jobs to a greater or lesser degree, depending on the type of work they

Morality & Marketing: Creating an Ethical Promotion Campaign


Morality & Marketing: Creating an Ethical Promotion Campaign

The online landscape has transformed marketing. What used to be a relatively straightforward practice now includes endless digital tricks that can significantly improve company visibility and attract new customers. However, these somewhat underhanded tactics have raised questions of credibility previously unknown in advertising and marketing. While once unethical marketing simply referred to false advertising, today

This Week in Digital – Nikhil Sarna joins #ARM Worldwide, The rising importance of Content Marketing, Native ads gain prominence over programmatic ads, Facebook is allowing groups to link to brand pages


This Week in Digital – Nikhil Sarna joins #ARM Worldwide, The rising importance of Content Marketing, Native ads gain prominence over programmatic ads, Facebook is allowing groups to link to brand pages

This week has seen some major developments in the digital world. Here are four such major developments that have created a noticeable buzz. #1. Nikhil Sarna appointed as National Creative Director in #ARM Worldwide Previously worked in Interactive Avenues, BFSI, Automobile, FMCG among many others. Nikhil’s joining adds more fire power to the #ARM team.

Why SEO is Important for Manufacturing Companies


Why SEO is Important for Manufacturing Companies

There are hundreds of thousands of businesses on the web which manufacture all kinds of goods, and all of them are fighting for prominence within every industry imaginable; be it offline or online. From hyper-niche goods aimed at the most important customers to mass markets goods and business-to-business products; everyone wants to rank well in

5 Strategies to Boost Your Startup’s Growth with Facebook Ads


5 Strategies to Boost Your Startup’s Growth with Facebook Ads

Social media has become a vital marketing model for a business to maintain a solid digital web presence. Small businesses and start-ups aim to reach their target audience in their limited budget, and social media platforms like Facebook, Twitter and Instagram (to name a few) help such businesses to boost their social presence through their

Things You Need to Know about AI in Marketing Right Now


Things You Need to Know about AI in Marketing Right Now

Artificial Intelligence is something that excites and frightens people at the same time. AI is something that has provided the world with a level of technology that was only dreamt of a few years ago. From chatbots to self-learning robots, the journey of AI is truly awe-inspiring. AI has been associated with the field of

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