Staying ahead is crucial to give your work a competitive edge. Here is a weekly digital round-up that will ensure that your vigorous attempts to achieve big are a cut above the rest.
December 14, 2019 Mansi Sachdeva
Digital continues to change and flourish at a rapid pace. Propel through your marketing strategies as you stay updated with the round up of yet another week, perfused with new, exciting and gripping digital marketing trends.
December 6, 2019 Mansi Sachdeva
It can get extremely challenging to stay updated with everything that goes within the digital marketing industry. From enhanced customer experience to noticeable increase in engagement, all these require a thorough dive into the marketing trends that change everyday. Read through the trends for this week, and reap the added benefits.
December 26, 2018 Pawan Kumar
Search Engine optimisation has always been the backbone of better ranking websites and ultimately better ROI for the business or the services offered. A study shows that up to 70% and 80% of people surfing the internet ignore paid advertisements. Therefore, optimising the organic ranking efforts is the foremost requirement. The number of people running
December 26, 2018 Niharika Singh
Social media is evolving constantly and so are the opportunities for brands to grow. How can we make the most of what follows in 2019? These 6 trends will help you understand it better. As a marketer / business leader we all have a strategy for our brands on social media. But, with the continued
December 16, 2018 Riya Arora
With 2019 approaching, the Digital Marketing landscape is going to witness a dramatic change. Some of the most common trends and tactics will become outdated while innovations and practices will disrupt the market. There are many new digital marketing trends and strategies that are evolving swiftly in the current high tech, internet dominating era that
November 27, 2018 Rohan Rustagi
Organic Marketing or Search Engine Optimisation has always been an important and integral part of digital marketing efforts for any brand, product or company. Especially, when it comes to traffic maximization in the long term, SERP rankings and understanding the user behaviour, SEO has been the go-to strategy for marketers. But lately, companies and marketers
September 18, 2018 Rajesh Jhamb
The 4-day INBOUND 2020 came to a close on September 7th, with a whole host of informative and productive sessions that provided attendees with excellent insights into the world of marketing and how it’s evolving with the changing times. With around 21,000 people attending this landmark marketing event, these professionals were witness to some of
September 18, 2018 Manas Gulati
Companies constantly need to update skilling programs for their employess to remain relevant and cutting edge.The Indian start-ups space is evolving exponentially. The growth has been largely contributed by newly arrived technology cycle which has brought new requirements and hence rapidly changes the existing skills in the labor market. A specialized or diverse skill
July 4, 2018 Ritesh Singh
‘Your customer journey is your content journey’ – is rightly said and the closest we can come to defining Inbound Marketing. Providing a bespoke customer experience that underscores creating personalized content has never been more important than now. Given the competitive digital leading world and the mechanics of how customers/ buyers respond to your content
June 11, 2018 Manas Gulati
Recently, the world of professional tennis witnessed the crowning of a new French Open champion, Simona Halep. By doing so, she also achieved her first Grand Slam title – a feat that had eluded her for what felt like ages. However, no matter how many obstacles Halep encountered in her journey, she always managed to
May 7, 2018 Riya Arora
What is social commerce and why are brands using it? Social commerce is when brands use different social media platforms to create a customized experience for their brand followers and a more specific in-app shopping experience. More simply, it brings online shopping to social media platforms. Happy customers love to share what they’ve purchased or