The process of marketing is a dynamic one, which requires it to constantly adjust and react to the latest technology trends in the market. Content marketing has, hands-down, been accepted as the most viable method of marketing in today’s digital age. It focusses on the power of rich and interactive content to draw consumers towards
You must have heard your friends in the business talking about inbound marketing recently. After all, why wouldn’t they? Inbound marketing has established itself as an effective alternative for marketers and is proven to generate maximum output with minimum monetary inputs. Inbound is the most effective and ROI driven marketing strategy used by companies to
Smartphones have become an essential part of an individual’s daily life. For every task and activity, we have a quick solution in the palm of our hand with the help of mobile apps. The boom in the demand of smartphones has to lead to a surge in the number of mobile apps. The app development
With computers taking a toll on humans, there will be a time when AI will completely take over us and our jobs. “While automation will eliminate very few occupations entirely in the next decade, it will affect portions of almost all jobs to a greater or lesser degree, depending on the type of work they
The online landscape has transformed marketing. What used to be a relatively straightforward practice now includes endless digital tricks that can significantly improve company visibility and attract new customers. However, these somewhat underhanded tactics have raised questions of credibility previously unknown in advertising and marketing. While once unethical marketing simply referred to false advertising, today
This week has seen some major developments in the digital world. Here are four such major developments that have created a noticeable buzz. #1. Nikhil Sarna appointed as National Creative Director in #ARM Worldwide Previously worked in Interactive Avenues, BFSI, Automobile, FMCG among many others. Nikhil’s joining adds more fire power to the #ARM team.
There are hundreds of thousands of businesses on the web which manufacture all kinds of goods, and all of them are fighting for prominence within every industry imaginable; be it offline or online. From hyper-niche goods aimed at the most important customers to mass markets goods and business-to-business products; everyone wants to rank well in
Today, technology has changed the way we market and promote our products and services. Generating leads has become one of the primary objectives of marketers. Marketers use various tactics to nurture their leads, but a significant number of them still believe that generating a lead is an art, and to master this art you need
Social media has become a vital marketing model for a business to maintain a solid digital web presence. Small businesses and start-ups aim to reach their target audience in their limited budget, and social media platforms like Facebook, Twitter and Instagram (to name a few) help such businesses to boost their social presence through their
Artificial Intelligence is something that excites and frightens people at the same time. AI is something that has provided the world with a level of technology that was only dreamt of a few years ago. From chatbots to self-learning robots, the journey of AI is truly awe-inspiring. AI has been associated with the field of