We all have had experiences that have helped us and the ones around to evolve. Experiences that had lessons to learn from, experiences that have enabled us to grow. It was one of those regular days in office and then “ARMpreneurs”,  a 20-member team from our workplace selected for a two day residential workshop, was announced! I

In last 12 years that I have been working with some large and mid sized corporates like Wipro, Bank Of America, Tech Mahindra as a part of their team and with many more as a consultant, I have attended various training programs and have helped some of organisations in identifying the right training program for

As a community of marketing professionals, all of us are working to create something new, something which can deliver magic for the brand and many of us have been creators, enablers and or spectators of some of most astonishing successes. The conventional wisdom says, everyone isn’t equally smart, doesn’t get equal opportunity, right place right

It has been a while since we last met. While our objective to bring forth news from the Digital industry that matters stays, we are under a reform of how we do it. Now that we are moving close to the reformation, we plan to stay consistent with what we are doing, while keeping the pace

Learning and executing has always been easy because that is what an individual can control. What’s difficult to control is actions of others in a team as one grows the professional ladder. It is very easy to dismiss one’s team member as incapable or dismiss their way of working. Manager is not a manager if

2016 saw a lot of conjecture on the value of technical SEO. From being called makeup to dead, it managed to procure a lot of other names too. But then came an SEO checklist 2017 which firmly bade 2016 goodbye!  SEO checklist 2017 has brought back SEO to life gracefully and conclusively with exceptional examples

In today’s digital age, no matter how small or big your business is having an online presence is undeniable. You can start with developing a website, interact on social media networks, embrace SEO strategies and create awareness using digital marketing techniques for your business. But that’s not sufficient, as for any business to survive and

Whoever said life was unfair must have certainly gone through the ever-changing Google algorithm updates. Because with every update that Google releases SEO gets seems to get a little more complex. And there is not just one but two main buckets that search engines look at when assessing your site compared to other sites on

Attaining nirvana or in other words grabbing a good ranking in a search engine hasn’t been a cakewalk for a lot of people. Search engines have upped their game and are getting smarter & cleverer everyday, so now it takes more than just good content to beat your competitors. And On page optimization is one

New to the world of SEO? Looking for a magic wand to get your website ranked as No. 1? There are definitely some SEO tips and tricks; even if there is no enchanted route to get your site to rank as the first page of search engines such as Google, Yahoo or Bing. The net