The digital space is a highly prosumer-based system. Content producers are content consumers and vice-versa. This makes it harder to differentiate between the two and Google recognized that early on. A user-friendly experience and quality content have always been priority points for Google. To which the stern guidelines and dynamic algorithms attest. Therefore, Google is one of the most preferred search engines.As per stats, Google holds approximately 91% of the share in the search engine market. To keep itself a dominant player, Google introduced a set of tools used by SEO service providers in India to refine their strategies and put their best foot forward.  So, today we will talk about two such tools, Google search console and Google analytics.

Google Search Console 

 Google search console, commonly known as the webmaster tool, is a tool that is used to analyze the visibility of your site in the SERPs. It shows how the different web pages of your website are ranking in the organic search results for your targetted keywords.  GSC basically monitors the position of your website and the action a searcher takes towards it.  The important metrics that are offered by Google search console to analyze website health are 

• Total Clicks
• Total CTR - Click-through rate
• Average CTR 
• Average position
• Mobile usability 
• Indexability and Crawlability 
• URL Inspection

Google Analytics 

Google Analytics is a tool that assists marketers in analyzing the website’s performance and user engagement. It is an exceptionally beneficial tool to understand the behaviour and pattern of the visitor and what they seek and prefer while navigating through your website.  The important metrics that are offered by Google Analytics to gain the visitor’s insights are: 

• Session duration
• Bounce rate 
• User demographics 
• Pages engaged per session 
• Total Engagement rate 
• New users
• Conversion rate

How is Google Search Console different from Google Analytics? 

Now that we understand what the two tools work on, it is time to clear out the confusion that surrounds the differentiation between the two. We have divided the same into precise yet concise pointers for better understanding.  1. Metrics The metric used by Google Analytics is how visitors interact with the website and the overall traffic rate. Therefore, it helps in creating strategies around increasing the traffic rate by understanding the preferences and behavioural patterns of the visitors.  The metric used by Google Search Console is the visibility of the website in the SERPs. Therefore it helps in creating strategies around increasing the ranking of the website in the search results through various technical practices.  2. Scope application Google Analytics is applied by marketers in their analysis to get visitor insights which are further used to identify best-performing pages and visitor preferences. This gives more empirical backing while creating the marketing strategies.  Google Search Console is applied by an SEO services company in India under their technical SEO analysis. They aim at enhancing the website structure and its indexability.  1. Relationship analysis Google Analytics analyzes the relationship between a visitor and the website.  Google Search Console analyzes the relationship between the search engine and the website.  2. Digital experience Google Analytics ultimately assists in creating a user-friendly digital experience by understanding the target audience and identifying what does and does not work for them.  Google Search Console assists in creating a Google-friendly digital experience by understanding the Google algorithms and updates in order to cater to the Google bot's requirements.   3. SEO Facet  Google Analytics analyzes the progress of various on-page SEO practices such as: 

• Navigational comfort
• On-page content
• Internal linking 
• Creating high-quality and useful content

Google Search Console provides insights into more technical and off-page SEO practices such as

• External linking 
• Website architecture
• XML sitemap submissions 
• Keyword optimization to appear in pertinent search results 
• Prior notification in case of threats from spam, hackers, and malware.

Traffic analysis  Google Analytics basically studies how the visitor engages once it reaches your website. It is a tool that provides insights on how to optimize your website appearance and navigational comfort so that the visitor spends more time on it and takes the desired actions.  Google Search Console studies how a searcher reacts to your website amongst the organic search results in the SERPs and whether it is recognizable by Google or not.

Which one is the best tool for analysis? 

Now that we are fully aware of the tools, the question that arises is, which one to go for?  The answer is simple, Both.  Both of the tools are important as they provide different insights through different perspectives. One from the perspective of a visitor and one from the perspective of Google. 

Conclusion 

All the tools provided by Google serve different purposes but ultimately align for a common goal; A strong online presence. Therefore, it is crucial to utilize all of them. But, it is not as simple as it seems. These tools generate copious amounts of data, so drawing out useful insights from them can be tedious. This is why businesses seek professional SEO service providers to do it for them.  #ARM Worldwide is one of the best SEO services companies in India. Our team of professionals take an oath to support you at each step of your digital journey and get your brand the recognition it deserves. 

A rise in SERP rankings improves your company's capacity to bring in leads and strengthens the perception of authenticity among your target market. However, it may not always be simple to rank at the top quickly since the internet is a competitive market for all inbound marketers. But as soon as you move up the rankings, success comes your way. Let's discuss the steps which can be taken to get higher SEO rankings with content marketing services:

Aim for Quality

Search engines will crawl your website more regularly the more you update the content there. The more often this occurs, the quicker fresh content will be found and ranked higher. There is no alternative for outstanding content, especially when engaging in SEO marketing. Quality, authoritative content is the main factor affecting your search engine rankings. The more visitors your site receives, the more authoritative and relevant it becomes due to the quality content you've generated, keeping your target audience in mind. Keep a quality check every six months, and along with adding updated information, it is crucial to remove out-of-date or irrelevant content while adding new content.

Make Link Building a Priority

The likelihood of receiving connections from other websites increases when a website is authoritative and impartial, helping users learn more about what they are interested in via attaching links. In addition, internal linking entices visitors to click on the page's highlighted anchor text and continue reading other posts on your website. External links go to pages outside of your website's domain and should point to respectable news and industry publications, government websites, and academic institutions. Any broken links should be periodically fixed since they can harm your search engine results. Monitoring spam links and replacing them with authentic links can improve your Google rankings. 

Provide Relevant Answers

No matter if a website is a well-known brand or a blog that focuses on a specific niche, Google rewards websites that offer the right and relevant answers. When creating content for readers, try to address any issues that may have brought them to your website in the first place and then switch to any other topic. You should have pages on your brand websites that describe what you do or what abilities you have. This way, visitors get a better picture of your brand and its value in the market. Offer knowledge and ideas by filling pages with content that explains how something works, what could go wrong, difficulties in anticipating, etc. In short, include everything relevant.

Include Metadata

Each and every page on your website should have a space between the head> tags for metadata—information about the page's contents. You must regularly evaluate and update your site's metadata as it evolves. For instance, the page titles that appear at the top of a browser window and as the headline in SE results are both a result of title metadata. The most significant metadata on your page is this one, which helps you rank better. A good meta description will have two complete sentences. It's crucial to provide search engines with the option even though they might not always use your meta description. When choosing or optimising your meta keywords, the most critical thing to remember is to ensure that each term appropriately matches the content of your pages.

Create Case Studies

One of the best ways to gain client trust and establish fair value in the business industry is by creating case studies and showcasing your work. Businesses frequently need to spread the word about why they are the most knowledgeable, well-known, and reliable in the industry and case studies are the right way to do so.  Without revealing confidential or client information, case studies can contain a wealth of information on methods, tools, time savings, productivity efficiency, and more. In addition, case studies serve as the building blocks for lead conversions. You can convert website visitors into long-term clients by demonstrating your credibility to current consumers through case studies. 

Rank High Towards Success with Google Updates

Content marketing strategy is essential and exactly what you need and require if you want to increase your target audiences, build long-term brand awareness, and generate more income. Websites can profit significantly from content marketing, which also has the potential to develop exponentially over time. In addition, an SEO marketing strategy is essential to digital marketing since it helps brands gain reputation and audience trust.

It is the era of digitization and almost everyone realizes the importance of building a solid digital presence for their businesses. The focus is not only on selling online but is revolving heavily around being discovered by new markets and acquiring new customers - especially with the advent of “near me” searches. Now, what are “near me” searches?  “Near Me” searches are localized search queries by searchers who are seeking a product or service in closer proximity to their current location. As per statistics, 93% of people utilized the “near me” or localized search to find a business near them and even then, almost 58% of businesses do not optimize it to target local customers. Leveraging the “near me” searches prove to be exponentially beneficial for both offline and omnichannel businesses. 

IMPORTANCE OF “NEAR ME” SEARCHES FOR LOCAL SEO

1. It aids your business in getting discovered by new customers. 
2. The trust of the target customer increases by seeing a well-maintained digital presence. 
3. Near me, search results display map stack results through which it becomes easier for the searcher to locate the store and visit.
4. Optimizing local SEO for near-me searches keeps your business a cut above the competitors by enhancing your visibility in the local SERPs. 
5. “Near me” is a location-based result; therefore dubious SEO strategies, such as stuffing “near me” as a keyword do not really work, which gives local businesses a fair chance to rank higher in relevant searches. 
6. It also helps the SEO service provider in understanding the searcher’s intent and then build a set of long-tail keywords to optimize, which have increased exponentially with the advent of voice search. 

With the rise in Voice search and “Near me” searches, it is imperative for businesses to inculcate local SEO strategies in their SEO campaigns to have a cut above their competitors and ensure that they are known by and visible to their target market. So, we have put together a list of the seven best ways by which you can leverage “near me” searches to take your Local SEO up a notch.

Enhancing local SEO with “near me” searches

Optimize Using Schema Markup Schema Markup helps SEO professionals create brief yet informative descriptions using relevant keywords. The use of relevant keywords, with respect to local SEO, ensures that your business is connected to the pertinent searcher. Schema Markup code increases your website traffic and brand awareness by creating rich snippets. This improves your visibility in the Organic search results, “Places” tab, “Related Search” tab, and knowledge graph.   Optimize For Google Images SERPs Searchers look for images, especially when searching for local businesses. Therefore, optimizing images becomes a crucial step in enhancing your visibility in the “near me” search results. By optimizing your image content, you not only rank higher in the Google Images SERPs but also in the location-based results for the searcher’s local query.  Optimize For Mobile Search The majority of searchers are making “near me” searches through their mobile phones, especially with the help of voice assistants. It has increased the need to analyze and utilize long tail and semantic keywords and build content around that.  In addition to that, creating specific landing pages that are mobile-friendly ensures a positive user experience. Therefore, every SEO service provider must make sure that the website is built keeping in mind the visible and navigational comfort of a visitor coming from a mobile search.  Optimize For “Near Me” Search Results Optimizing the website content and building strategies that cater to the requirements of local searches helps your business rank higher in the SERPs and improves the awareness of the same in the digital space. You can optimize your website for “near me” search results by: 

• Embedding maps for the location of your offline store on your website. 
• Creating a location page on your website. 
• Creating separate location pages if you have multiple storefronts.
• Include landmarks, directions, and wide-angle images in your location pages to get a view of the neighborhood.  

Localized Content Creation Creating content that caters to your local audience gives you a chance to resonate with them and build a loyal customer base. It also provides an avenue for you to use relevant keywords that boosts your visibility in the local SERPs.  You can build on your localized content marketing by: 

• Collaborative virtual events with related businesses. 
• Creating guest blogs. 
• Creating content on topics trending in your local area. 
• Building location-based pages with images and videos of your business. 
• Building location-specific landing pages. 

Maintain Google My Business Profile Google My Business is the holy grail for “near me” searches. It is a tool that registers your business on Google and is highly relied upon by local searchers. Google my business results are the first to be displayed in the “near me” search results. Therefore, it is imperative to maintain your Google My Business profile. To keep it optimized, you must follow the following steps: 

• Mention the hours of operation. 
• Use call-to-action buttons relevant to your business. 
• Upload photos and videos of your business. 
• Keep your NAP i.e. Name, Address, and Phone Number updated on your profile. 
• Respond to reviews in the review and rating tab. 
• Answer the questions in the Question and Answer tab. 
• Specify the category of business. 
• Write a compelling and informative description of your business. 
• Create events and posts on your profile.
• Link the Google My Business listing to your website. 

Collect True Customer Reviews Customer ratings and reviews highly influence the visibility of your business in the “near me” search results. Generating true and positive customer reviews plays an important role to enhance the visibility of both, your google my business listing and your website’s ranking in the local SERPs. Therefore, it should be a priority to collect genuine and positive reviews and ratings for your business.  Localized Link Building Creating quality backlinks that have semantic relevance to your business is important when it comes to localized link building. The major difference between generic SEO link building and local SEO link building is that of the target location.  While building links to enhance visibility in the “near me” search results, utilizing domains that are pertinent to your geographic area is imperative. Local Listening There is a lot you can learn about your local audience’s preferences by listening to what they have to say about your business, both through online suggestions and feedback and offline word of mouth.  It not only helps you refine your local SEO and content creation strategies but, it also aids in identifying future expansion opportunities based on what your local audience is seeking. 

CONCLUSION

By practicing these Local SEO techniques with due diligence and patience, a higher ranking and improved visibility become inevitable for your business. Nevertheless with so much going into starting, building, and growing a business, religiously carrying out SEO can get tedious. This is where seeking support from an impeccable SEO service provider comes into play.  We, at #ARM Worldwide, extend our helping hand to share your burden. We have a team of skilled professionals who leave no stone unturned to turn your dream into a reality. With your vision and our best local SEO services, let’s take your business to a noteworthy level by optimizing your digital presence through local SEO. 

Search engines have completely transformed the way we seek information. From a minor query to major project research, almost everyone uses a search engine to gather some sort of data. In theory, the search engine industry is booming, and therefore, it must have immense competition. However, in reality, it is highly dominated by Google. As per stats, Google has a market share of 91.4% in the search engine market, making it the most preferred for online searches. It is every website’s and online store’s major goal to have a higher rank in the first SERPs. Research says that 67.6% of clicks go towards the first five organic search results. Therefore, being visible is imperative, and that can be best achieved through Search Engine Optimization. (SEO)  SEO is Google's best friend and SEO Leverage 2022: 5 hard truths. Though, there is a major misconception that it solely works for website improvement. Yes, significant website traffic and brand name building are the ultimate goals but, SEO can be leveraged for various other marketing activities.   

SEO LEVERAGE 2022

Leveraging SEO for successful paid campaigns. 

Before investing in paid advertisements, it is important to do adequate research on what works for your brand. SEO assists you in understanding that and best optimize your paid campaigns, based on the insights provided by SEO analysis. By knowing about the organic marketing steps that work well for your brand, you can invest and build your paid campaigns around the strategies that work and those that have potential. SEO analytics provides data to help boost your PPC results. Some of the key data pointers are:

• The organic traffic rate,
• The visitor’s metrics, such as source, 
• The average session duration, 
• The best functioning keywords,
• The most popular webpage on your website or e-store. 

These help you build stronger and more logical PPC campaigns to enhance either an already surging website or revamp a falling one. 

Leveraging SEO for targeting various search engines. 

Google is not the only search engine out there. After Google, Bing and Yahoo take the second and third marks in the Search Engine market.  One of the major off-page SEO practices is Search Engine Submission so, leveraging SEO for being recognizable by other search engines and enhancing your visibility throughout is already a popular practice followed by best SEO service providers. 

Leveraging SEO for E-commerce

As per stats, more than 50% of people start their product searches on Amazon. Just like Google dominates the search engine market, Amazon dominates the E-commerce market, and both have built their markets by acquiring customers' trust.  Despite being competitors, both Google and Amazon have found a middle ground in prioritizing customers as their top priority. This is why e-commerce businesses can list their products on Amazon businesses and can run their ads on Google. The Amazon product listings and Google ads are linked through a landing page and this is where your SEO insights step in. Using best-optimized keywords and running campaigns based on SEO analytics assure success for your E-commerce businesses. 

Leveraging SEO for Content Marketing

Content marketing and SEO are two sides of the same coin, they can not be separated. Combining the efforts of these can benefit in: 

• Creating content that the target audience seeks.
• Using relevant and popular keywords that link your website to the pertinent searcher. 
• Increasing website traffic significantly.
• Curating quality and useful content.
• Creating informative blogs and guest posts on trending topics using relevant keywords to bring pertinent visitors and also enhance social sharing. 
• Ensuring a positive user experience.  

Leveraging SEO for building a customer persona

Today’s e-customer/audience seeks a personalized experience which is why it is important for a brand to build their customer persona and segment them so that they can be marketed accordingly. SEO helps in understanding the target audience as its first and foremost practice and assists in curating tailor-made strategies. 

Leveraging SEO for Public Relations

It is the era of digitization and almost everything, especially on the World wide web is being “search engine optimized”. When it comes to PR, press release plays a major role. They too are now being digitally shared and any information that is given out digitally can leverage the benefits of SEO. This is how SEO aids PR:

• Inculcating relevant keywords in the press release content. 
• Optimizing images used in the press release to enhance exposure. 
• Track the performance of the press release.
• Analyze the target audience’s response to the press release. 

Now that you know how to get your SEO efforts optimized in the best possible manner, it is also important to be aware of the hard truths of SEO.  Here, we have discussed the 5 hard truths that are inevitable to be faced by good SEO professionals.

Data over Opinions

SEO professionals use various tools and resources to evaluate the data and draw out the best insights from it, so let the data guide your decisions. 

SEO is not ONLY Google 

Search Engine Optimization is not ONLY Google. Websites can be optimized on various search engines and the benefits from optimizing on these search engines can be utilized on various platforms. 

SEO has rules and guidelines

SEO works on rules and regulations. Indulging in Black Hat SEO can be detrimental to your brand therefore it is better to consult an SEO professional, especially if you are new to the SEO space. 

Patience and Discipline are crucial 

SEO demands due diligence and patience to yield great success. With consistency and patience, SEO serves as the best organic strategy for digital marketing. 

SEO success is determined by multiple factors. 

SEO is multi-faceted. The success of SEO is determined by multiple factors such as: 

• Quality of content
• Website Architecture
• The loading speed of the website
• Keyword optimization 
• Technical SEO 

 

CONCLUSION 

There is no one-way lane to success when it comes to Digital Marketing, it is an amalgamation of all the activities that ensure success. Just like content is king for content creators, SEO is king for Digital Marketers which is why getting the best SEO services is crucial.  We understand that working on so many facets of building your brand online can be overwhelming so, we at #ARM, extend our helping hand to support you on this journey. By associating with us, you can be assured that you are with one of the best SEO firms in India.

As the number of digital video viewers is expected to reach 3.48 billion in 2023, marketers embrace video content as a reliable promotional tool. It is critical in today’s oversaturated, competitive, and ever-evolving marketing environment to have a diverse video content strategy in place. For your video content to thrive, you must learn to take calculated risks. Read on to gain insights into the future of video marketing and actionable practices to guide you on how to get started:

Rise of Video

Videos are not only engaging and visually appealing, but they also allow you to communicate your brand message in a more personal and memorable way. Video-first marketing plays a significant role in interactions as the customer goes through a journey from the consideration to the ‘sold out’ stage, convinced that yours is the product/service they need.

86% of marketers use video as a digital marketing tool. The majority (78%) say videos have directly helped them increase sales, while 86% also say that videos increased website traffic. A reason why video marketing is favoured as a marketing tool is due to its potential to explain everything in a format preferred by the audience — visually. Therefore, tutorial videos are especially popular among end-users.

Video Equals Value

Besides helping your website rank on relevant SERPs, videos make your snippet (or the actual result listing content) more eye-catching, meaning searchers will likely see it before seeing other results on the page. Video aids in lowering bounce rates. People spend over twice as long on a webpage with video than without. Its usefulness and engaging nature correlate with more time spent on your page.

Compelling marketing videos present your products in a conversational form, creating a sense of human approach, which is why 57% of consumers say that videos give them the confidence to purchase online. In addition, 92% of mobile consumers share videos on their social network, making it the most preferred digital format with the highest CTR. This gives a chance to spread brand awareness to a large crowd in less time.

Master Storytelling 

Influential storytelling videos guide viewers through relatable narrative-based visual content that gets to the heart of their pain points, kindles an emotional connection and suggests a satisfying solution. When creating videos, start with a vision of the feeling you want your audience to walk away with and how your story will create the emotional undertone that will make viewers want to follow the CTA.

A content calendar helps keep track of reels/shorts you need to create and distribute over the year. You can repurpose these video ideas to communicate to your audience by addressing their pain points. Video case studies are a powerful marketing tool as they prove to prospects that your business has something valuable to offer. This factor is crucial in nurturing leads and converting them into buyers.

Strategies to Ace Video

Your video marketing strategy is every bit as essential as execution. You can use video to boost qualified leads in your sales pipeline and match ROI. The trick to making your videos count is to build purposefully. The most effective digital marketing strategy to captivate a loyal and involved audience is to impact them where it counts. It never hurts to begin creating that intimate bond and devotion to your brand as soon as possible.

Companies with consistent branding are more successful than those without. Your videos should link to your website or a landing page, with explicit, on-brand creatives and unified messaging across each channel. A/B testing video campaigns should help you figure out what elements are working out and what isn’t. Remember to test and test again to determine the optimal content and timing of your video campaigns.

Opportunities with Video

The world of internet marketing has been dominated by video marketing trends. As a result, marketers can utilise a wide range of videos to build their brand presence. 

• Facebook Live: It offers consumers an unfiltered, raw look at the content that a company wishes to promote. Additionally, viewers can remark and respond to the video on Facebook Live in real-time.
• Interview-style Video: By conducting brief, professional interviews with the appropriate workers, you may provide your customers with a behind-the-scenes glimpse at the essence of your company.
• Informative Video with Animation: It includes crucial statistics about a company while showing trendy photographs or brief video clips with amusing graphics and humorous transitions.

Go Pro with Video

Without diving too deep into theory, the best way to define the purpose of your video marketing is to determine its standing in the marketing funnel. A data-led approach will help you iterate swiftly, double down on what's working, and steer away from what isn't. Whether organic or paid digital marketing services, the opportunities are endless if you take the right approach. Video is a powerful platform giving you a tremendous opportunity to impact your audience and drive business results.

For any E-commerce Business, having a successful E-commerce team is a must, and for any E-commerce Business founder, having basic knowledge of the digital world is crucial. The knowledge of the digital space helps an E-commerce enthusiast hire the right talent, ask the right questions, delegate the tasks ideally, and manage the team optimally. The first and foremost step of an e-commerce business owner is to understand the practice that is primary and paramount in the e-commerce business cycle. Yes, we are talking about E-commerce SEO. 

E-commerce SEO is a digital marketing strategy for an online store to increase the traffic on its website, organically improve the ranking in the SERP, and, optimize its conversion rate. 

E-commerce SEO is the start of any online store’s digital marketing and it ensures a surefire hit for the online store’s digital presence. In this article, we cover the overview of various E-commerce SEO practices that every e-commerce enthusiast must be aware of, along with a sprinkle of insights to build your resourceful E-commerce marketing team. 

THE CRUCIAL E-COMMERCE SEO PRACTICES 

WEBSITE ARCHITECTURE & URL STRUCTURE

The website is your online store and it is the first place the e-shopper lands on when they search for your business which makes it imperative to have a lucrative design that well aligns with your business’s persona. In addition to the website design, the following factors play a major role in keeping your bounce rate minimal: 

• Building a responsive yet simple home page 
• Ensuring easy navigation for a user-friendly experience.  
• Creating quick-loading web pages.  
• Having an SSL Certificate on the website. 
• Keeping a simplified URL Structure.  

GOOGLE MY BUSINESS 

Google My Business is the tool where you can register your business and mention information such as Location, Office Hours, Brief Description, etc. Businesses usually underestimate the power of optimizing their Google My business profile. Google My Business is a prominent source of targeting through local SEO and map stack results.

Generating authentic and credible reviews and ratings for your business in the Google My Business tool also significantly improves the “E-commerce” store’s visibility in SERPs.  

KEYWORD RESEARCH

Keyword Research and Optimization is possibly one of the most important SEO practices as keywords help Google recognize your industry of service and then connect your E-business with pertinent shoppers. Keyword research helps the growth of an E-store in the following ways: 

• Keyword research helps you understand what your target audience is looking for. 
• It connects your e-store to the e-shoppers.
• Keyword analysis provides insights into the trends of the industry. 
• It helps you draft your website content strategically. 
• Optimal use of relevant keywords increases the traffic to the e-store by improving visibility in the SERPs. 
• By targeting semantic keywords you can link other similar products, in your online store, to the main one. 
• It helps you pick the right keywords with lucrative search volume and popularity. 
• Through careful keyword research, you can identify your niche and use the keywords that best describe your e-business. 

PRODUCT LISTING OPTIMIZATION

There are two components that optimize the product listing for your e-business, which are: 

• Separate Product Pages 

Each and every product and/or service that your e-store has to offer must have a separate page that is easy to navigate, responsive, fast loading, and clean with the right amount of product information. To make it more interactive, these pages can also feature videos and tutorials of the products. 

• Unique Product Description 

As time-consuming as it may sound, it is important to have a unique product description for each and every product that your online store has to offer. This helps in solving the issue of duplication of content and also provides an avenue to utilize the target keywords and create rich snippets, which brings us to the next point.

CREATING RICH SNIPPETS

Rich Snippets are those brief explanations that appear in the SERPs and they have a higher CTR (Click Through Rate). SEO optimizes the use of Rich Snippets through Schema Markup. Proper use of this function increases the visibility of your “E-commerce business” in the SERPs, increasing the chances of your e-business appearing in the sections of “people also asked for '', “Top Stories' ' and AutoComplete in the search box. 

IMAGE OPTIMIZATION 

An E-commerce store is generally full of image data that can be optimized to rank higher in the SERPs. By compressing the size of the image before publishing it on the website, the loading time of the same can be reduced, and, by using the alt text section while publishing images, one can rank higher in the Google Images search results. Ranking in Google Images is easier than ranking in general SERPs. E-commerce businesses have a cut above others when it comes to ranking in Google Images. 

BLOGGING 

Sharing knowledgeable content and insights on your website through blog posts can be a great source to take your SEO practices up a notch. It is a free platform for your business to invite organic traffic through keyword targeting, especially LSI keywords and social sharing. 

Above that, once an “E-commerce” business builds its brand name and creates remarkable goodwill in the market, the customers, stakeholders, and competitors look forward to such informational content from their end.

COMPETITOR AND INDUSTRY ANALYSIS

Doing the SWOT analysis helps you understand your industry better in order to utilize all the resources as per industry trends. When it comes to competitor analysis, various channels can be analyzed for varied analyses, such as: 

• To get marketing inspiration, competitors’ Landing Pages and Social Media handles can be analyzed.
• For learning how to best optimize product description, competitors’ Estore can be analyzed. 
• Google Trends is a great tool to determine industry-specific and trending keywords. 

Knowing about all the practices is indeed a step forward but it is not the destination. Optimal execution is as important as strategic planning and for that, every e-commerce business must have a strong e-commerce team. 

CONCLUSION

Keep in mind, E-commerce SEO is one of the sure-shot ways of growing your e-store tremendously without a hefty monetary investment. It is exceptionally beneficial for budding entrepreneurs who are just embarking on their e-commerce journey. 

We understand that building an in-house E-commerce Marketing team can be expensive, both in terms of resources and time, so we at #ARM “Worldwide”, extend our helping hand to lift some of your burdens that come with starting and growing your e-commerce business. 

If you wish to start your e-business journey with the best E-Commerce SEO Agency in town, #ARM Worldwide can be your perfect professional partner. 

Wish to know more about the best SEO Services in India? Connect with us!

For your content marketing efforts to be fruitful, you must have clear goals and effective strategies. In addition, marketing teams need to justify the resources to produce high-quality content that actually moves the needle. Thus content marketing metrics and measuring against set KPIs are crucial. 

Let's discuss five essential metrics to help marketers showcase the value of content marketing:

Get a Click-Through Rate Surge

CTR helps with ad optimisation by revealing how many people really click on your advertising. The top-tier content marketing strategy is to increase sales through click-through-rate. By enhancing the efficacy of click-generating elements, including copy, titles, subject lines, graphics, keywords, and descriptions, businesses can improve CTR.

It is crucial to write appealing meta titles and descriptions that draw the searcher's attention since it raises the CTR and attracts a larger audience. There are many ways to increase CTR to lay the grounds for a high conversion rate. This includes selectively choosing which sites to post ads on as well as customised advertising catered to the target audiences.

Boost Engagement with Social Shares

Keeping track of your social shares is crucial since social media has solidified itself as one of the primary platforms for online users to interact. While some social media sites may necessitate third-party technologies, the vast majority will provide you with the necessary information through their built-in analytics systems.

It is more significant to see how a business interacts with its clients rather than just relying on website claims and social media shares to support them in the eyes of customers. For example, a post is seen by an entirely new audience after being shared, and they can then share it with their own network, increasing the post's reach.

Augment Credibility with Backlinks 

One of the essential ranking criteria on Google is backlinks. Google identifies and prioritises backlinks through countless algorithmic modifications. First, analyse a competitor's backlink profile with SEO backlink tools. Then, look at the websites and pages that are linking to theirs.

• Dofollow is a link's default status and lets Google know that the information on the other side is significant and deserving of a high ranking.
• Use Nofollow links on all content where marketers have no editorial control, such as in social media comments or blog comment sections. Spam and other useless links are blocked by it.

Create Opportunities with Quality Traffic 

For a website to have a steady influx of traffic, you need to understand more about its traffic. It provides the most accurate data concerning user behaviour and acquisitions. The amount of individuals who find your material through search engines is indicated by organic traffic. Of course, Google will be the source for the majority of them.

Investment in organic traffic is crucial for any plan because of its significant reach potential. Therefore, precise optimisation might help you get excellent results. SEO entails creating high-quality, relevant content authored using the most effective approaches to draw Google traffic.

Dive into Customer Feedback

Customer experiences are laid out on the table for other customers to see, companies want to understand how engagement and experience affect customer relationships, and they are using feedback to measure it. Analysing feedback is not a one-time process — companies must constantly listen to their customers and measure their feedback to stay ahead of their expectations.

What customers say is very important, and prospective buyers are likely to trust their peers. So, by using reviews within your marketing content, you add a type of word-of-mouth aspect. Knowing who your audience is and what they want from you, you can build a sales funnel with content. This starts with a series of top-level blog posts, videos & articles covering key questions that need answering. 

Final Thoughts

This list of five key metrics to measure content marketing should help kick-start your journey to success. Whether changing the type of content being created or its distribution strategy, keep in mind that content marketing is an investment, and tracking these metrics will help you win in the long run. It's simply a process that must be followed to ensure that you're building the right foundations to place your content meticulously, thus ensuring you make the right kind of impact online.

SEO is constantly evolving. The game changes with each new update to the search algorithm. Marketers must constantly adapt their SEO strategy to new best optimization practices and changing search trends. Search engine optimisation is the process of optimizing her website for Google search to get more web traffic and improve website visibility. The main purpose of SEO is to improve a website's ranking in the SERPs (search engine result pages) of Google. SEO can be divided into two main categories: on-page SEO and off-page SEO.

On-page SEO refers to all actions that can be taken directly within a website to improve its position in search rankings. This includes, for example, optimizing title tags and meta descriptions. Off-page SEO, on the other hand, refers to all measures that can be taken outside of your actual website to affect your visibility on search engine result pages.

SEO statistics for 2022

SEO can be difficult to navigate, but seeing the stats that matter most to your business can easily give you valuable insight into your efforts. If you want to improve your ranking in search results and get more traffic, here are some important SEO stats you should know.

• 200 factors used as ranking signals by the Google search algorithm
• 75% of website visitors never make it past the first page of search results
• Has a CTR of 34.36 D44 for the #1 Google search result. 67.60% CTR for the first five pages of Google search results
• 91% of all website pages do not get organic traffic from Google, mainly because they have no backlinks.
• 55.24% of website pages have no backlinks
• 57% of executives say developing on-page content is the most effective SEO tactic
• Quality content and link building are important signals Google uses to rank your website

Mobile SEO statistics 2022

Mobile devices account for over 60% of all web traffic. So if your website isn't mobile-friendly, you're missing out on a lot of potential customers. Mobile SEO is the process of making sure her website is accessible and user-friendly on mobile devices.

Here are the top 5 things you need to know about mobile SEO.

• Most web traffic comes from mobile devices.
• Mobile-first indexing has become the norm. Google began ranking higher in search results for websites designed for mobile viewing. We recommend designing his website with mobile users in mind so that it appears higher on search engines such as Google.
• With the increasing consumption of long content on mobile, it's a good idea to add long articles and blog posts to your site, not just short posts and bullet points.
• Mobile optimization also improves your site's rank in traditional desktop searches. Keep these tips in mind when optimizing your website for both desktop and mobile.
• Mobile apps are another way to reach more people through smartphones and tablets. Consider investing in your app.

Google statistics 2022

Google is the world's most popular search engine, processing over 3 billion searches per day. Google uses algorithms to rank websites based on a variety of factors, including quality and quantity of content and ease of use. Search engine optimization (SEO) is the process of improving your website so that it appears higher in Google's search results. A higher ranking means more traffic, which can lead to more customers and sales.

• 130 trillion websites are crawled by Google
• Google searches per year – 2.5 trillion
• Between 40 billion and 60 billion is the estimated number of searches done each month on Google in the United States.
• 15% of daily Google searches are unique and have never been searched before
• 1 minute is the average time a user spends on a search query on Google
• It falls into 63,000 searches per second. 3.8 million searches per minute. 228 million searches per hour. 5.5 billion searches per day. 167 billion searches per month
• 30% of all mobile searches on Google are location related
• 66% of unique searches lead to at least one click in Google search results.
• 34% of searches on Google are not clicked at all
• 40.9% of Google searches on mobile are organic
• 62.2% of Google searches performed on desktop devices are organic

Conclusion

As the statistics above show, SEO remains an effective inbound marketing strategy. But if they want to stay competitive, marketers must continue to adapt their strategies to evolving consumer search trends and algorithmic updates. Focus on conversational long-tail voice search, incorporate snippets into your strategy, continue to invest time and resources in building website authority and backlinks, and don't neglect video SEO as part of your inbound marketing efforts.

And of course, as always, the most important thing is to make sure you create great content. Businesses can get in touch with SEO service providers to get their hands on the best SEO strategies.

Local SEO is an SEO strategy that helps businesses increase their visibility in the local search results on Google. Businesses that have a physical location or serve a geographic area can benefit from local SEO. This SEO strategy can help your business grow if you search Google with important keywords related to your business and under it you see a card with three entries.

How does local SEO work?

Local SEO is a game of two halves, as Google presents two types of search results for local searches. These are the "map pack" results and the "blue link" organic results.

Map pack results

Map Packs, also known as local packs, is a Google SERP feature that showcases top local business listings and maps. They often appear at the top of Google local search results.

Organic search results

The organic search results are the 10 blue links that appear on the first SERP, which we all are familiar with. These links mostly appear below the map pack results. 

What matters in local SEO strategy?

Although the local map packs appear on Google's default organic search listings, another algorithm powers local rankings and top Google search results for local map pack results. As a local business, you have the opportunity to appear in the top organic search results and local map packs at the same time.One of the main challenges when it comes to drafting local SEO strategies is understanding what you should be focusing on to make your strategy more effective. Similar to Google's traditional search algorithms, the popularity of localised content and local links is a factor. That's why it's important to create a local landing page for each location, especially for companies with multiple locations. In addition, location-related factors such as business listings on Google My Business, local quotes from data aggregators, and review signals that should be posted by local customers are also taken into account in our locally-focused SEO rankings. you have to consider them. Also for your local SEO - consider taking action.It also has local search-focused SEO tools, from developing keyword research focused on local audiences, to creating quotes, managing Google My Business lists, business profiles, Google posts, and much more. It's also important to note that it helps develop a locally oriented SEO audit. , and even whether it is included in the local pack. Tips to draft local SEO content There is no golden ticket to winning the local SEO strategy. But, businesses can draft effective content to increase their ranking on local search engines. Here are a few tips that businesses can follow for drafting SEO-friendly content for their websites:

• Using schema markup
• Write content in a conversational tone
• Use local phrases 
• Incorporating unique images

Using schema markup

The more rich and interactive Google search results become, the more important the schema becomes. Schemas help algorithms understand how content relates to each other. Add schema markup to local businesses, authors, etc. to highlight your expertise and authority.

Write content in a conversational tone

Voice search is nothing new to local SEO. In fact, 75% of smart speaker owners use their smart speakers to find local businesses every week. Writing in a conversational tone allows you to target long voice searches on SERPs.

Use local phrases in your content

While local keyword research is essential in planning your content, it's even more important to understand how the topics that guide those keyword phrases align with your content. Sprinkling the content on your websites with local mentions can help your business find success with local SEO content.

Incorporate unique images in your content

Images are often overlooked when it comes to local SEO. However, mobile search is leading the way, so images should be optimised for mobile search. Incorporating your own images in a square format with proper alt text and schema markup will increase your chances of ranking well in local mobile searches.

Types of content that must be incorporated into local SEO strategies

By now, we have understood that content is king when it comes to drafting local SEO strategies. Here are the different types of content that businesses must focus on while curating local SEO strategies:  City-specific landing page

• FAQ pages
• Host local events
• Blog content
• Press pages
• State or regional landing page
• Specials and discounts
• Partner with local events
• A guide of ‘best of’

Conclusion

It has become quite important for local businesses to have a robust social media presence in 2022 more than ever. They have to stay engaged with their audience, build a quality website, and think about providing the best experience to their customers. Businesses and companies can look for the best SEO service providers that can help them in providing SEO-related services as well.

Content is now a crucial connection point between brands and consumers. It's where your appeal, value and industry authority are first established and reinforced. By honing in on effective content marketing, you can engage and delight your target markets to increase conversions, boost revenue, establish yourself as an industry leader, and more! Read on to get a bird's eye view of content marketing strategies and everything they can do for your business:

Relevance is Key

Relevant content shows potential customers that you are catering to their specific needs at a particular point in their user journey. Everything else is noise and so will usually be ignored. Users who found the content relevant and useful said content helped them achieve their goal 91.5% of the time, which is more than 15 times as often as users who found the content neither useful nor relevant. Google examines links and their anchor text to evaluate a page's content and, therefore, relevance. Connecting your pages with relevant internal links in a content hub helps build semantic relationships between your content. When you optimise content with targeted keywords relevant to the user, and that same content goes into the appropriate depth to answer the search query, the topic will be rewarded in high-ranking SERPs.

Focus on Value, Not Promotion

While boosting your brand presence shall be one of the goals of your content strategy, it shouldn't be the only goal. To develop trust with your audience, aim to provide value. Provide honest, valuable advice. Give your audience high-level tips and tricks, how-tos and practical strategies that can be used on day one. This makes your content and brand much more memorable. Promoting your brand offerings before a potential customer in the consideration phase is a big no-no. Instead, use blogs and social media as your top-of-funnel strategy. Let your followers know that you are a thought leader in your industry. Survey your audience if unsure of the best way to add value. This is a great way to identify their concerns. Content marketing experts must ask thoughtful questions to get to the root of their challenges and find a way to meet them where they are.

Prioritise Authenticity

It's imperative to look at it as an opportunity — if you make authenticity an element of your brand's DNA, your content marketing efforts will mirror that. When it comes to consumer engagement, a lack of authenticity may hurt your bottom line. A survey found that 90% of consumers value authenticity when deciding which brands they want to support. A strong brand voice is key to a compelling narrative. Focus on highlighting the qualities that describe your brand. As you develop your editorial plan, ensure your brand voice aligns with your content. To honestly build relationships with customers, you may need to go a step further. This includes being responsive across all your owned and operated content channels and personalising the CX.

Share Customer Stories

Who better to highlight your value than customers who use your product/services every day? The most powerful way to execute this is through social proof points. Social proof points can include reviews, social media comments and even testimonials. The key is to find innovative ways to integrate them into your content strategy.  Research shows 61% of users' buying decisions are directly influenced by customised content. To use online content marketing most efficiently, focus on nurturing relationships rather than conversions. A brand's intrinsic values help drive purchase decisions. Social impact story-telling is a must as it not only boosts revenue but also helps educate prospective customers; that's a win-win.

Finally, Measure your Efforts

Measurement determines the content ROI for campaigns, enables brands to determine which pieces of content are effectively engaging audiences, and eventually tells the brand if the content is serving its intended purpose. By choosing the proper Key Performing Indexes (KPIs) for the right goals, you can analyse how your content is changing users' perceptions of your brand in real time. KPIs reflect whether or not a user performed an action that would provide value to your brand. Sentiment, as a KPI, is the last piece of the puzzle regarding content measurement. It supplements the quantitative with the qualitative, showing you why a piece of content got views and why a user chose to become a customer.  Of course, your content marketing strategy won't unfold overnight. However, monitoring metrics at regular intervals will make your efforts calculative and forecast future gains. Strategy + Quality + Consistency = Content Marketing Success