In today’s competitive market, it is very important for any performance marketer to have a site that can attract a considerable amount of qualified traffic. Online business efforts have been contributing to a large chunk of revenue for businesses lately. Many businesses rely on online marketing to cater to the buyers of niche products, and

Let us start this article off by asking a simple question: why does a business even need a website, to begin with? It is the most basic requirement for any organization to mark its presence online. The benefits that a website can provide to an organization are endless, and must be known to everybody. But,

As we approach another festive season, it would be safe to say that the constant curiosity of deal-hungry consumers will hallmark the success of digital campaigns and efforts of brands. So, how should digital marketers do to break through the clutter and catch the attention of the curious lot? We’ll tell you how – a

The playbook of yore is no longer in use, since the control’s moved to the consumers and CMOs have structured their marketing organizations like never before. With technology enabling more and more  innovations in the field of marketing – especially the digital kind – CMOs have had to reinvent their thinking and redo their processes

Over the past few years, technology has hugely impacted how businesses interact with consumers. Ever since the advent of online marketing, there has been a constant endeavour to give it a more humane approach. For instance, by adopting traditional marketing methods like advertising in newspapers, marketers just shout out their message to their users, and

Another week has passed, and true to form there are a number of developments in the digital world that you absolutely should know about. Easyday launching tech-driven “Retail 3.0” stores Future Group is teaming up with Google India to open a chain of member-only, tech-driven stores under the Easyday name, called Retail 3.0. Kishore Biyani,

The digital landscape is constantly on the rise and is evolving at a pace that’s honestly hard to process. Evolving technology and the ease that these digital platforms are providing to consumers is what’s changing the status-quo of every industry, regardless of their domain. From consumer electronics to education, and from technology giants to food

Every so often, we’ve heard of organizations looking at their digital marketing strategy just like they would react to a sudden pang of hunger – get something from the vending machine till you’re hungry again! This disjointed approach to digital marketing eventually leads to fragmented and inconsistent messaging, the branding looks fractured and the signals

A Bootstrapped Startup is a startup where an entrepreneur uses very minimal capital investment and uses the company’s revenues to fund his business. This method can be beneficial as the owner is not compromising on his equity to raise funds. Also, he gets to make all the decisions as he is the sole proprietor. Though

“The education sector doesn’t need marketing!” “A good college doesn’t have to sell themselves!” You might have heard such statements quite a lot. But, the reality is something else. Every educational institute needs a good marketing strategy if they want to survive in this highly competitive industry. After all, with the increase in a number