Technology

Busting Metaverse Myths

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The Metaverse has become the marketing industry's most popular buzzword for brands creating bespoke virtual environments, selling digital collectables, and making a statement in the upcoming virtual world. . Yet despite all this activity, advertising and marketing departments continue to be plagued by many common misconceptions about the metaverse.  So,…

The Metaverse has become the marketing industry's most popular buzzword for brands creating bespoke virtual environments, selling digital collectables, and making a statement in the upcoming virtual world. . Yet despite all this activity, advertising and marketing departments continue to be plagued by many common misconceptions about the metaverse.  So, let us debunk the myths around the metaverse. 

Myth # 1: Metaverse is developed by Meta

The metaverse is not a single virtual space or entity, but a multitude of digital platforms that the creators of the metaverse envision will one day be assembled into a cohesive and interoperable whole. Meta executives have publicly backed the vision, but the company's recent name change didn't help matters. Those actively involved in building the Metaverse understand that Meta's Horizon VR platform is just one piece of the puzzle, but many rookies believe that Metaverse is an entity of Meta alone. Margot Rodde, innovation lead at Mirada Studios, says that Meta is nowhere close to building the Metaverse. It is a combined product of various other companies, like Roblox, Decentraland, NVIDIA, and more.  

Myth # 2: Metaverse is the talk of the future

The Metaverse era has already begun. From social gaming platforms to fully immersive virtual reality worlds in VR headsets to augmented reality smartphone experiences, early versions are already here. Experts expect the Metaverse to eventually evolve into a series of shared virtual spaces in which humans can just as easily inhabit the real world. Consumers are now striving to go beyond gaming. About 60% of millennials want to buy physical products in the virtual world. Even among baby boomers, a third of consumers are interested in experiences such as consulting with experts on topics such as health and home improvement in virtual or augmented reality environments. Brands have hopped onto this bandwagon to reimagine their businesses. Global brands such as IKEA, Hyundai, Nike, and more are using virtual reality to provide immersive experiences to their consumers.   

Myth # 3: Metaverse means gaming

Gaming is an activity that can be done within the Metaverse, with 3 billion gamers in the world. Today, when people talk about the metaverse, they often cite gaming platforms such as Roblox and Minecraft. Gaming remains one of the primary experiences, but consumers are increasingly turning to virtual worlds for entertainment and shopping. One in five of his Metaverse users has attended his virtual events such as concerts and film festivals. Around 10.7 Mn players watched Marshmello perform live at the Fortnite concert. Metaverse has a potential that reaches much further than just online gaming. From visiting a doctor to purchasing a car, this technology will make a major shift in how we operate our digital lives.   

Myth # 4: Metaverse exists only in VR

Meta focusses on virtual reality for its vision of the Metaverse, and the Horizon app is available exclusively on Quest headsets. But to say the Metaverse is virtual reality (VR) is like saying that the Internet is just a smartphone, a way to connect to the Internet. Similarly, you can imagine experiencing the Metaverse through VR, but you can also imagine experiencing it through your laptop or desktop. Platforms such as Roblox, Touchcast, and Decentraland have demonstrated that the metaverse can also be accessed without virtual reality devices.   

Myth # 5: Metaverse requires a 3D avatar

Another common theme surrounding metaverse construction is the use of 3D avatars. In settings such as social and gaming, avatars can add another layer of fun to the experience. But for business and commerce, avatars can be distracting and unprofessional. For businesses that sell complex goods like expensive machinery and cars, Metaverse is a huge opportunity to establish a new revenue stream. Adding avatars can make it hard for them to build authentic relationships and trust with customers in the virtual world. While most metaverse digital service providers require users to take the avatar form to enter the virtual world, various businesses are exploring different ways to bridge the gap in human interaction. Touchcast, one of the first metaverse platforms to render a live video feed into the virtual world, offers an avatar-free experience to its users, making it ideal for enterprise use.   

Final thought

The Metaverse has the potential to change the way we interact with the world. Just like any other emergent technology, this buzzword also has some myths around it which we have busted. The metaverse promises to be a disruptive technology, but it has myriad benefits when it comes to reducing costs for businesses, promoting accessibility, and creating sustainable distribution channels.    

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    Digital Marketing / Inbound Marketing

    How to Humanise Your Brand’s Digital Experience

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    In today's digital world, the marketing landscape has changed drastically. Consumers now expect a seamless digital experience. Relevant and humanised content can enhance your digital marketing campaign. In December 2022, Google also rolled out an update that can help bring helpful content updates globally for all languages. Here we will…

    In today's digital world, the marketing landscape has changed drastically. Consumers now expect a seamless digital experience. Relevant and humanised content can enhance your digital marketing campaign. In December 2022, Google also rolled out an update that can help bring helpful content updates globally for all languages. Here we will reveal the best ways for your organisation to take advantage of humanised content and drive incremental revenue. Let's examine how your organisation can humanise its brand's digital experience in 2023.

    Redefine Customer Retention

    Customer retention refers to the technique businesses use to retain their customers over a specified period. A 5% increase in customer retention rate leads to a 25-29% increase in ROI. Digital Branding companies can use consumer engagement behaviour to develop relevant content with a targeted communication strategy that can help retain customers with changing preferences. Digital brands often keep a careful watch on CRM analytics to redefine customer retention and understand the changes by monitoring various e-commerce metrics like conversion rate and bounce rate. According to a McKinsey report, 30 to 40% of consumers switch brands; therefore, redefining brand loyalty and retention of customers is extremely crucial.

    Craft Purpose-Driven Messages

    Offering an excellent customer experience is the main driver behind the organisation's growth. Successful companies re-evaluate customer priorities to craft more purpose-driven messages. Purpose-driven messages are one of the most powerful tools that help brands to connect with customers on a deeper level and boost their engagement. Organisations operating with the motive to build a good relationship with their customers experience a loyal customer base in the long run. The brand communication strategy must amplify what the company believes. The purpose-driven messages should be broadcasted throughout the brand's 'owned' channels.

    Build Affinity-Focused Customer Profile

    Brand affinity is the emotional building block that helps digital Branding companies maximise customer loyalty by creating a deeper relationship and driving long-term value. Collecting data about consumer experiences allows businesses to learn more about their interests, build personas and brand affinity. Doing this helps businesses retain their customers and reduce the churn rate. Brand-affinity is a by-product of positive word-of-mouth. You can provide referral programs that can reward your customers for promoting you. Creating a brand affinity customer profile allows everyone to be on the same page and strategise about how certain customers like being communicated with and what motivates them or turns them off. 

    Deliver Consistent CX Across all Touchpoints

    Customers today expect humanised and consistent support across all touchpoints. Consistency in the form of the customer journey, emotion, and communication is the secret ingredient to making customers happy. When the in-location experience of the customer is different from the web experience, it leads to inconsistent CX. Providing a consistent experience helps the digital brand earn customer loyalty and build a reputation. Maintaining consistent customer experience across different channels like phone, Facebook messenger, text message, chatbot, etc., offer real-time support that helps accelerate business growth in the long run. Offering consistency in customer experience can hugely benefit your organisation, not just in terms of revenue but also in the form of a high customer base and legacy building. 

    Maximising AI to Generate Business Value

    Leveraging AI integration and automation in your business improves digital branding services by reaching wider audiences and creating a more personalised experience. Leveraging the power of AI helps offer CX delivery agents valuable data-driven insights that help humanise customer-brand interactions seamlessly. AI is available around-the-clock and assists marketers in adopting more 'human' strategies. They have the ability to remember customer preferences and deliver more tailored content. Using AI, businesses can rapidly collect, combine, and analyse a wide amount of data to maintain unified customer profiles in real-time.

    Way Forward

    In this digitally advanced era, it has become increasingly important for businesses to offer positive customer experiences to meet rising customer expectations. To humanise the content, the brands need to develop a tale that has the ability to resonate with the audience. With the right strategies, you can make your digital experience more engaging, inspiring, and memorable for your customers. As a result, in 2023, organisations are looking to humanise their digital branding experience to increase customer satisfaction and build loyalty.

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      Technology

      Automating Business Operations with AI Chatbots

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      Automation enables real-time performance monitoring, giving businesses the ability to monitor their daily operations and determine areas of improvement. Automating business operations with AI Chatbots is key to staying ahead of the competition and keeping a successful business going. So, let's explore how leveraging AI chatbots for businesses can be…

      Automation enables real-time performance monitoring, giving businesses the ability to monitor their daily operations and determine areas of improvement. Automating business operations with AI Chatbots is key to staying ahead of the competition and keeping a successful business going. So, let's explore how leveraging AI chatbots for businesses can be a step towards success.

      Unravel Business Process Automation

      Organisations frequently use conversational AI to automate everyday tasks with the assistance of chatbots to increase operational efficiency in response to rising customer demand. Business Process Automation (BPA) is the use of software for routine, data-intensive, complicated business procedures. It's a method that companies utilise to make their operations more efficient. Automation enables organisations to respond to customer needs in real-time. For instance, 68% of customers expect a response from brands within an hour of their requests. Automated processes enable organisations to support customer success better and reduce customer churn, giving companies an average uptick in customer lifetime value.

      Leverage AI Chatbots

      The potential rewards of investing in best AI chatbots are evident. From streamlining customer interactions to boosting data collection, conversational AI does promise an impressive ROI. A chatbot serves as both a lead generation tool and a lead nurturing tool by providing notifications and alerts to prospects. In addition, by offering the most pertinent information, they address the issues of consumer hopping. By assisting businesses in a variety of ways — including customer support, transactional e-commerce, etc. Chatbots serve as intelligent assistants and save time and effort that humans would otherwise spend. In addition, chatbots can be developed to continuously notify prospects and customers about sales and marketing-related information, helping them understand your company's value and doing so with a very high ROI.

      Potential Benefits of AI

      The use of Artificial Intelligence provides businesses with the capability to make more accurate and data-driven decisions, allowing them to make quicker decisions and anticipate customer needs.
      • Cost-effective: AI chatbots platform can help reduce customer service costs by automating communications. They can reliably handle up to 80% of customer service interactions and can do less than traditional customer service teams.
      • Loyalty: Customers report increased loyalty to a brand due to successful interactions with an AI chatbot. They can also be used to deliver personalised recommendations to customers, resulting in increased sales.
      • Automating Responses: Owing to top AI chatbots, organisations can incorporate instantaneous monitoring capabilities that can alert businesses about issues, recommend actions, and in some circumstances, even trigger a reaction.

      Challenges in Implementing AI

      The impact of Artificial Intelligence on human lives and the economy has been astonishing, but there are challenges which should be considered with its implementation.
      • Limited Natural Language Understanding: AI chatbots frequently struggle to recognise and comprehend natural language, which can lead to incorrect interpretations of user requests and a negative user experience.
      • Trust Deficit: One of the most crucial factors to worry about the AI is the unknown nature of how learning models predict the output. It is challenging to comprehend how a collection of inputs can provide a solution.
      • Bias: Based on biases related to religion, ethnicity, gender, etc. AI determines the characteristics of a group of individuals who share common interests, but real change can be brought about by defining algorithms that can efficiently track problems.

      Bard & Chat GPT: The New Pillars

      Open AI tools provide businesses with a valuable opportunity to improve efficiency, reduce costs, and better serve their customers. AI has the potential to transform and revolutionise the way businesses operate and give them a competitive edge in the marketplace. Owing to its sophisticated and multilingual interpretation of information, Bard can recognise significant times in videos and deliver essential information, including crisis support, in additional languages.  Chat GPT can assist businesses in saving time and money on manual customer care chores by automating the handling of FAQs and giving prompt, accurate responses to client inquiries. Tools like Bard & Chat GPT improve overall CX by providing timely, helpful, and personalised assistance especially in content marketing services. As a result, businesses can ensure that customers receive assistance when they need it to build trust and loyalty. Automating business operations with AI chatbots is rapidly becoming essential for businesses to remain competitive in today's market. AI chatbots offer numerous benefits, including increased customer engagement, higher customer satisfaction, improved efficiency, and decreased costs. Brands that capitalise on this technology are able to build relationships with their customers in an effective and personal manner while enabling the automation of operations, propelling their businesses to the forefront of the digital transformation movement. With AI chatbots becoming increasingly accessible, reliable, and cost-effective, businesses that do not take advantage of this opportunity risk being left behind.

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        Paid Media

        How to use data-driven advertising to improve your brand story

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        Businesses nowadays want to create compelling stories for their audience to result in greater business and revenue. From designing appealing creatives to writing riveting copies, brands are leaving no stone unturned to engage with their audience in a fun and captivating way. Brand story is a cohesive way to narrate the…

        Businesses nowadays want to create compelling stories for their audience to result in greater business and revenue. From designing appealing creatives to writing riveting copies, brands are leaving no stone unturned to engage with their audience in a fun and captivating way. Brand story is a cohesive way to narrate the story which encompasses the facts and feelings created by the brand. It has become important for brands to tell compelling stories to their audience to connect and inspire an emotional reaction in them.  While businesses are improving their brand storytelling on digital platforms, they must do it in the right way. Hence, they should perform search marketing to understand their customer journey and make use of the results in their digital marketing strategy to improve the way they portray their brand. One thing that brands can make the most use of is digital ads data. 

        What is data-driven advertising?

        Data-driven advertising is an approach that helps to optimize brand communication based on the data analyzed from the customer behaviour. Data driven advertisers and marketers use customer data to predict their needs and future behaviours. With the help of these insights, they can develop personalized marketing strategies for higher ROI and business growth.

        How to use data-driven ads insights to create compelling brand stories?

        It is important to shape the brand story before sharing it, and data-driven insights are those key elements from which all great stories are formed. Data-driven insights inspire brands create compelling stories in a lot of ways, including: 
        • Assisting them to build an understanding of the audience, marketplace, and the category rooted in the data.
        • Interpreting the data to find the heart and soul of the story a brand wants to tell. 
        • Enhancing the content in a personalised way to maximise relevancy. 
        • Incorporating images and videos to create emotional connections with the audience. 
        • Encouraging the audience to engage with the brand to capture more data and improve stories to be told in the future.
        With the help of the insights uncovered from the data, brands can leverage it to answer all the fundamental questions asked by their audience. The keywords identified from the data-driven ads insights can be used in premium domains or brand names for landing pages in an appealing way to boost sales.  Once the brand has a confident grip on the data, it becomes easier for them to craft the messages itself. Narrating a captivating story carries umpteen challenges, with the ultimate goal of making it creative and unique. Brands must leverage the art of creating personalised content – customise their story in a way that it connects with the audience however, whenever, and wherever they choose to experience it.  Additionally, the data could also be used to make budgeting decisions. A brand’s chances increase to an even greater level when they showcase its facts backed up with strong data, reflecting that the department is making efforts to boost the company’s profitability while also spending less.  Lastly, data from these ads can also help brands retarget the customers who have already made purchases with them. Through the data, brands can show customers ads that are relevant and like the items that they have recently purchased. 

        More benefits of data-driven advertising

        Digital marketing agencies prefer using data-driven advertising strategies as it has numerous benefits, including:  Strengthening emotional connection with the audiences Data-driven advertising helps brands in gaining more insights into how buyers engage with them. Brands can create highly-targeted campaigns which contain personalized messages that resonate with their audience with this form of advertising.

        More efficient media buying strategy

        The ads data collected from various platforms provide brands with valuable insights of attributes like - demographic, behavioral, education, interest, traits, job functions, spending patterns, skills and much more. With the help of this enriched data gathered by brands, they make them free from all the guesswork and assist in building a robust media buying and planning strategy.  Increasing opportunities for cross-selling and up-selling Brands can utilise the insights collected from data-driven advertising tdigital marketingo help them move through the sales funnel more quickly and cost-effectively. Additionally, data also helps brands to see untapped potential for cross-selling throughout the sales funnel that may have gone unnoticed before. 

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          Digital Marketing / Inbound Marketing

          5 Strategies to Build a Successful Measurement Plan

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          To stay resilient in these uncertain times, strengthening your marketing measurement plan is more important than ever. Having a clear understanding of what works and what doesn’t, enables leaders to make data-driven decisions that drive business growth and set them apart from the competition.  To help prepare for 2023, we…

          To stay resilient in these uncertain times, strengthening your marketing measurement plan is more important than ever. Having a clear understanding of what works and what doesn’t, enables leaders to make data-driven decisions that drive business growth and set them apart from the competition.  To help prepare for 2023, we compiled a list of the measurement strategies marketers must leverage to deliver on business objectives and navigate changes in the marketing ecosystem:

          Define Clear Goals

          With measurable goals, you clearly define what will make you successful.  Looking beyond the tactical side of the business with a macro viewpoint, one may perceive the business from a competitive, business vertical, and economic standpoint. Once you've identified the company's long-term goals, conduct a SWOT analysis to identify areas for improvement. Establishing SMART goals and deciding on KPIs will help you measure your progress toward stated objectives. A quality measurement plan highlights key metrics to measure the highs and lows of the strategies that can be shared with external stakeholders for better future outcomes and understanding of strategies. Prioritising efficiency in systems is another significant factor that marketers must keep in mind. Refining processes down to what actually produces results allows businesses to run with larger profit margins.

          Grow your First-Party Data

          Evaluating the website measurement plan to meet the changing needs of customers helps boost business revenue along with creating a unique and personalised customer experience. Having a large and diverse pool of first-party data sets businesses apart from competitors and provides a strategic advantage in decision-making. It also allows them to make data-driven decisions that steer business growth and improve performance. Segmenting first-party data enables brands to tailor their offerings and experiences to specific groups of customers based on common factors, resulting in more relevant and customised experiences. Brands can also optimise their marketing campaigns to target specific groups with offers and messages that they are most likely to resonate with and prompt action. 

          Optimise For True Business Values

          To ensure that all digital marketing activities are pertinent, optimising a marketing strategy necessitates a comprehensive digital transformation that includes a reassessment of business objectives. Building, refining, and optimising on personas ensures your marketing team knows the audience they are trying to reach and reveals new platforms or tactics that are worth testing to measure the impact. Advertisers who optimise for true values, rather than cost, see an average of 14% increase in the conversion values that align with their business values. By incorporating real-world data & tracking the progress, marketers can calculate the incremental value realised and estimate the expected value of addressing remaining root causes. 

          Leveraging Analytics Technology

          Leveraging data and analytics is a crucial project measurement plan. By focusing on the right data points and using them to make informed decisions, you can advance your marketing goals and improve ROI. Many firms have utilised machine learning to gain deeper insights into the customer experience. The market for ML is projected to grow at a CAGR of 39%, from $8 billion in 2019 to $117 billion by 2028. Organisations must tie their CRM software with marketing analytics tools to create a more holistic view of their customers and improve their communication with these stakeholders. Google Analytics is a powerful tool that predicts user behavior, such as the rate of customer churn in a specific period. It provides valuable data that can help allocate the necessary funding to retain customers.

          Monitoring Overall Performance

          A clear and concise overview of KPIs allows executives and managers to make informed decisions and take proactive measures to improve processes, optimise operations, and drive growth. Build a comprehensive attribution model that distributes each sale among different marketing channels the customer interacted with before making a purchase. Consolidating crucial indicators and assessing top-level outcomes can be simplified by creating a custom report or GA dashboard and sending automated emails to all stakeholders, typically once per month. Understanding which metrics in which channels create the most bang for the buck means understanding conclusively how users interact with the brand, which ones convert to leads, and which ones are closing.

          Final Thoughts

          A successful data measurement plan should combine reliable and robust data with a structured goal-setting process to ensure that all areas of the business are in alignment. Setting a clear objective and goal for your business, tracking progress, and monitoring performance regularly will help ensure companies can measure the results of their efforts and adjust accordingly. By leveraging the above-mentioned measurement plan into your business, you can stay prepared for the challenges and opportunities ahead.  

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            Data Privacy- 4 ways businesses can protect consumer data

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            Customer data is the goldmine for businesses. Companies collect large amounts of consumer data as it helps them make better decisions and efficient strategies to increase sales and ROI. According to surveys, around 49% of businesses believe that customer data helps them to make better decisions, and 16% say that this…

            Customer data is the goldmine for businesses. Companies collect large amounts of consumer data as it helps them make better decisions and efficient strategies to increase sales and ROI. According to surveys, around 49% of businesses believe that customer data helps them to make better decisions, and 16% say that this data helps them to enable key strategic initiatives.  In the era where technological advancements happen now and then, data protection has become an essential part of all business strategies. With the evolution of technology, data breaches have become more advanced and heavily impactful.  The global data security landscape has witnessed an unprecedented increase in cyber threats in recent years. It has become easier for them to use phishing and social engineering attacks to infiltrate networks and spread malware and ransomware. By stealing personal information, tricking employees into divulging their credentials, or clicking infected links or attachments, cybercriminals can gain access to work laptops. Once infiltrated, it can easily infect an entire network. There has been a 125% increase in cyber attacks globally through 2021, with the increasing numbers continuing to threaten businesses and individuals in the forthcoming years.

            Why must customer data be protected?

            Protecting customer data is important for one reason. Your business depends on it. If companies don't take steps to protect customer data, they become vulnerable to hacking, which can lead to loss of consumer confidence, impact business reputation, and more.Certain laws mandate the protection of consumer information, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). In India, the Information Technology Act 2000 is the primary law in India for matters that relate to e-commerce and cybercrime.  Even if you don't have a physical place of business in a state or country with data protection laws in place, you may still be subject to penalties if you obtain data from citizens living in that area. 

            4 ways businesses can protect consumer data

            We have listed down four ways in which big organizations can ensure to protect their consumer data at all times:

            Encryption

            Encryption is the lock and key for protecting consumer data. Make sure all sensitive data is encrypted regardless of where it is stored or transmitted. Methods of encrypting connections include Virtual Private Network (VPN), Secure Sockets Layer (SSL), or Transport Layer Security (TLS). A VPN service can help you hide your IP address and protect your online activities. An example of this is an SSL certificate that encrypts personal data when processing payments. This helps protect consumer privacy, especially if your business uses third-party applications to process transactions. 

            Restricted access

            Not all employees need access to every nook and cranny of the business. Give each employee only the access that is necessary for their position. The same applies to internal networks. Use firewall protection to block them internally from each other. This makes it harder for cybercriminals to devastate your business.

            Keep plugins and software up-to-date

            Hackers are well-aware that non-updated and out-of-date softwares and plugins are the easiest to hack. It is important to keep your software up-to-date to avoid any hacking or cyberattack. While many devices and applications offer automatic updates, sometimes operating system updates make a device unusable for a couple of minutes, which can extend to hours, and have to be manually launched after download. If you use plugins, make sure they are always updated to mitigate vulnerabilities and protect consumer data from hackers.

            Password management tools

            By using password management tools, you can improve cybersecurity and reduce the risk of hacking. These tools create and store complex passwords for all the tools and software your team uses. Complex passwords are usually difficult for users to remember and are not used by users. Password managers make this much easier by storing all your passwords encrypted. This way, if someone needs to log in to the tool, they can easily get the credentials from the password of their manager

            Final thoughts

            Your customers entrust you with their most sensitive information, from credit cards to social security information. It is organization’s responsibility to keep it safe. As we move into the era of data protection by design and default, every business must implement security plans to protect data from internal and external threats.

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              2023 Trends Digest

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              As the world continues to become more digitally connected, one of the most important aspects of success for businesses in the year 2023 will be staying up to speed with the ever-evolving landscape of trends digest.  Let's revisit some of the trends you definitely need to own this year: E-commerce…

              As the world continues to become more digitally connected, one of the most important aspects of success for businesses in the year 2023 will be staying up to speed with the ever-evolving landscape of trends digest.  Let's revisit some of the trends you definitely need to own this year:

              E-commerce Trends

              With the growing usage of mobile internet, Ecommerce has taken centre stage in our lives. By 2023, industries will embrace these new Ecommerce trends and will capitalise on the opportunities presented.
              • Leverage Social Commerce
              • Advance Payment Modes
              • Omnichannel Customer Experience
              • Eco-friendly Shopping choices
              • Rising Presence of AI
              Read the exhaustive BLOG here

              PR Trends

              Technology will be a major influence on PR trends in 2023. Keep an eye on the future with the newest PR trends for 2023, which include cutting-edge technology and creative narrative strategies.
              • Customisation and Connections
              • Focus on Mission & Value-based Storytelling
              • Change the Game with Technology
              • Rise of Interactive Content
              • Metrics and Ratings
              Read the exhaustive BLOG here

              UX/UI Trends

              UX/UI trends in 2023 are projected to be more data-driven, utilising predictive analytics and AI technology. Designers will ensure their design decisions take into account accessibility and vision.
              • Leverage Motion Design
              • Interact with 3D Imagery
              • Enhance Typography
              • Employ Immersive Scrolling
              • Virtual and Augmented Reality
              Read the exhaustive BLOG here

              Social Media Trends

              In 2023, social media trends will continue to push the boundaries of what is possible with technology. Connectivity and collaboration will be the two major pillars of social media.
              • Rise of Nano Influencers & UGC
              • Boom in Social Audio
              • Expansion of Social Commerce
              • Gaming is the New Playground
              • Creation of the Human Touch
              Read the exhaustive BLOG here

              Influencer Marketing Trends

              In 2023, influencer marketing trends will be driven by the increasing demands of customers and their ever-growing reliance on social media channels to make informed purchase decisions.
              • Consumption of Quick Content
              • Rise of Nano Influencers
              • Employing Influencer Subscriptions
              • Power of Live Streaming
              • Expanding Influence Genres
              Read the exhaustive BLOG here

              SEO Trends

              In 2023, a key trend in SEO will be the continued importance of user experience. A major emphasis will be on page speed and other factors that influence the user experience. 
              • Optimising Mobile-friendly Websites
              • Answering PAA Queries
              • Utilising Various Forms of Content
              • Powering AI Content
              • Trusting Boring Ol’ SEO
              Read the exhaustive BLOG here

              Marketing Automation Trends

              Marketing automation trends in 2023 are predicted to lean heavily on personalisation. With intelligent automation, marketers will be able to tailor their messages effectively instead of sending generic campaigns.
              • Embracing User Quality Data
              • Emergence of Omnichannel Marketing
              • Leveraging Personalised Content
              • Generating Lead Capture
              • Utilising Conversational Marketing
              Read the exhaustive BLOG here.

              Paid Media Trends

              In 2023, paid media is expected to grow significantly as more companies continue to incorporate digital marketing into their campaigns. 
              • Utilising Influencer Marketing
              • Leaning on First Party Data
              • Embracing Omnichannel Marketing
              • Leveraging Meta
              • Exploring Pinterest Marketing
              Read the exhaustive BLOG here

              Social Commerce Trends

              Social commerce trends in 2023 will see an increase in social media usage, technology, and better consumer experience. These offerings will drive the digital shopping experience. 
              • Utilising Visual Commerce
              • Embracing Descriptive Live Streaming
              • Collaborating with Micro Influencers
              • Selling with AI Chatbots
              • Offering Customised Experiences
              Read the exhaustive BLOG here

              Tech Trends

              2023 is projected to be a year of significant technological advancements. Emerging technologies like quantum computing, computer vision, and robotics are set to become more advanced and commonplace.
              • Applied Observability
              • Digital Immune System
              • Edge Computing
              • Super Apps
              • Robots will Become More Human
              Read the exhaustive BLOG here

              Content Marketing Trends

              Content marketing will continue to be an important part of digital marketing in 2023, and emerging trends will be focused on personalising content and delivering it in the most effective and engaging way possible. 
              • Short Form Videos
              • Embracing Voice Search
              • Strategic SEO
              • Leveraging Tech for Creativity
              • Powering with Podcasts
              Read the exhaustive BLOG here

              Digital Marketing Trends

              Digital marketing is an ever-evolving field that is quickly changing the way businesses reach and engage with their target audiences. Digital marketing trends are very crucial to maintain a connect with the customers.
              • Relying heavily on Data
              • Boom in Live Audio Interactions
              • Youth-centred Marketing
              • Leveraging Pinterest Marketing
              • Augmented Reality becomes Mainstream
              Read the exhaustive BLOG here Trends have and will continue to shape the future of virtually every industry, from design to marketing, from finance to retail, technology and beyond. Staying informed about emerging trends not only enables businesses to remain competitive but it also allows them to identify and seize opportunities to distinguish themselves from their competitors. 

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                Search Engine Optimization (SEO)

                Why do URL slugs matter?

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                There are endless terms in the digital marketing domain, related to SEO, content marketing, influencer marketing, paid media, and more. Talking solely about the SEO industry, there are numerous terminologies, some of which we might not even be aware of. One such terminology that we are going to deep dive…

                There are endless terms in the digital marketing domain, related to SEO, content marketing, influencer marketing, paid media, and more. Talking solely about the SEO industry, there are numerous terminologies, some of which we might not even be aware of. One such terminology that we are going to deep dive into is URL slug. 

                What is a URL Slug? 

                Many marketers who are new in the industry find themselves asking “what is a URL slug?”, “why does it matter?”, “What are the benefits of URL slugs?”, and more.  A URL slug refers to the trailing portion of a URL after the backslash ("/") that identifies a particular page or post. Each slug on a webpage should be unique and give readers and search engines information about the content of the web page or post. No slug is added to the homepage URL or website domain name, but all other pages have a slug, which is automatically generated when you create a page or post. However, an automated slug may not be as useful as a slug you create yourself using best practices and keyword strategy. Now that we have understood what exactly a URL slug is, let us now understand why a URL slug matters. 

                Why are URL slugs important for SEO ranking? 

                A URL slug is often considered the best place to insert a page's target (or primary) keyword. After all, Google Search Advocate John Mueller confirmed that the words in the URL are a ranking factor. Though, he also emphasized that it's "very light", mostly useful for ranking pages before Google visits them. Even if URL keywords are a ranking factor, their impact on rankings should not be overestimated. However, it can be useful to use the page's target keyword in the URL slug. Especially from a user experience (UX) perspective, which goes hand in hand with SEO.

                Best SEO practices for URL slugs

                Now that you know the importance of optimizing your URL slugs to make them user-friendly, let's take a closer look at three best practices to follow when customizing your slugs.

                Keeping them concise yet informative

                Keywords in your URL won't significantly improve your rankings, but one of the best SEO practices is to include your main topic or keyword in your URL slug. It's best to keep the title short and simple so that it's easy to remember and understand, and to give an overview of the title.

                Make it readable

                Most web servers treat lowercase and uppercase URLs the same, but this is not always the case. Technically, everything after the domain name in the URL is case-sensitive, so some servers treat it differently. URLs are traditionally written in lowercase, so it's best to use the same for simplicity. Additionally, it is important to separate words in slugs for easier comprehension. It is recommended to use hyphens instead of underscores to separate words within a slug. It identifies hyphens as word separators and helps you understand what the page is about. It is also advisable to avoid special characters in your URLs. 

                Make it future ready

                It's always good to avoid the use of numbers in your URLs that are likely to be changed in the future. For example, if you are writing about the trends, avoid mentioning any particular year, as the trends might be different in the future. Making URLs future proof is an activity that must be kept in mind of every marketer and ensure that they are in place to avoid problems. 

                Conclusion

                URL slugs aren't just for telling your website visitors what your page name is. It provides important data for search engines to organize and display your pages. While some businesses have an understanding of how to use URL slugs in their overall SEO strategies, some seek help from the best SEO agencies for the same. Knowing how to improve your URL slug and overall URL strategy can improve your SEO results.  

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                  Influencer Marketing

                  Boosting Reach: The Impact of Live Streaming on Influencer Marketing

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                  Influencer marketing is a force to be reckoned with today. Brands are rapidly adopting this means of marketing to reach out to their target audience and engage with them. While some companies are following the usual method for reaching out to the highly engaged online audience, others are trying to…

                  Influencer marketing is a force to be reckoned with today. Brands are rapidly adopting this means of marketing to reach out to their target audience and engage with them. While some companies are following the usual method for reaching out to the highly engaged online audience, others are trying to fine-tune their influencer marketing strategies as per the latest trends to cash in on influencers and their vast popularity. Live videos have recently boomed the digital media industry. According to reports, nearly 80% of audiences prefer watching live videos from brands over reading blogs. Brands have also started to hop on the live-streaming bandwagon to stay ahead of the competition and reach a wider audience. As per sources, around 70% of B2B businesses using live streaming report positive results in their ROI. And this number will continue to grow.  Here are some fascinating ways live streaming is shaping the face of influencer marketing campaigns. 

                  Why is live video streaming important in marketing?

                  Makes influencers more accessible to the audience

                  The live-streaming form allows audiences to directly engage with popular influencers. It makes the audience feel like they are peers and not just followers of the influencers. There exists an undeniable thrill within the audience when they get a response from their favourite influencer or celebrity. This sense of excitement merely amplifies when followers get a live reaction to their questions. It gives a face and voice to the content that is lacking in the written forms of marketing. 

                  Builds trust with the viewers 

                  Live video streaming provides transparency between the influencers and the audience. Their voice rings truer during the live streaming than in a blog post, which results in increased influencer engagement and open conversations. If you're looking for a compelling way to build trust with your audience, live video is for you. Some examples of building trust with viewers during live streaming are offering a behind the scenes at your offices and production facilities, inviting industry influencers to interview some of your employees in live conversations with audience questions and comments, and more.

                  Allows content creation with quantitative ROI

                  Influencer marketing ROI is often difficult to measure. However, live streaming is one area where you can get measurable results that provide valuable information for designing future campaigns. This technique is highly engaging with viewers, attracting a much larger audience than traditional online video. You can watch their Facebook Live videos at three times the length of their recorded videos. Businesses can leverage powerful influencers and live videos to reach audiences across industries.

                  Provides an affordable way to add videos to marketing campaigns

                  Professionally produced videos can be incredibly expensive. Even the DIY approach videos require time and video editing software. Editing a 3-minute video takes around 3 hours, but a 30-minute live stream only takes 30 minutes, plus prep time. These two factors are one of the reasons why influencers love live streaming so much. All you need is a stable internet connection and a quality smartphone to stream videos live. After the live stream ends, you can save the recording and reuse it as a video for your marketing campaign.

                  Conclusion

                  Live video is a powerful medium that can be used in any influencer marketing strategy. Adding influencers to the mix makes your posts more impactful. By including authentic names and faces in your live videos, you can reach your audience in the most relatable way.

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                    Content Marketing

                    Game-Changing Content Marketing Trends for 2023

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                    70% of marketers report that content marketing helps to educate their target audience. Therefore, understanding the trends, technologies, and approaches that will be most successful in the future is crucial for organisations constantly looking for new methods to connect, engage, and convert target audiences.  Let's look at the most anticipated…

                    70% of marketers report that content marketing helps to educate their target audience. Therefore, understanding the trends, technologies, and approaches that will be most successful in the future is crucial for organisations constantly looking for new methods to connect, engage, and convert target audiences.  Let's look at the most anticipated content marketing trends for 2023:

                    Short Form Videos

                    In today's media environment, video is king. And video content like Instagram reels, youtube shorts has become the top B2B marketing channel driving huge mobile data traffic. Short-form videos are less than one-minute videos through which the brand conveys the message or introduces new products in a crisp and concise manner while grabbing the attention of viewers. Since the short-form videos are snackable, these are an ideal format for creators and brands willing to bring real value to the time-restraint audience. It is a great form of authentic content that helps businesses boost their engagement, generate leads and thus increase the ROI. 

                    Embracing Voice Search

                    The emergence and rise of people across the globe utilising voice search and voice assistants are requiring marketers to revamp their content to accommodate this change. By capitalising on creating keyword-rich content in the form of blogs or videos, businesses are able to maximise voice search results and get their content to the top search pages.  Making your content discoverable with voice search will help draw attention to your website and social media pages, leading to increased brand awareness and better customer recognition. People are using voice assistants for queries precisely because they were designed to do that. Consider the most frequently asked questions in your sector.

                    Strategic SEO

                    Delivering the most pertinent information and enhancing user experience are the two main focuses of SEO and content marketing trends. To build content that resonates with your audience, strategic SEO is what you need. Making a strategic SEO framework around your niche's best and most reliable content will offer the best ROI. Optimising and ranking high in voice search is the best SEO strategy to help businesses reach more people and improve brand awareness. Your content must utilise relevant keywords and comply with existing SEO strategies for a better ranking. Brands must strive to be the best resource and focus on click-through rates, engagement metrics and URL ranking.

                    Leveraging Tech for Creativity

                    Tech is one of the trends which can strongly empower your business since it enables the collection of massive amounts of information that can be used to hyper-personalise content and increase results. In addition, artificial intelligence (AI) enables brands to produce more content in less time by producing new content or enhancing old content, making it a valuable asset. Automation is a clever technique to speed up several processes involved in content creation. For instance, simple configurations automatically create video captions, move content tasks to management software, and more. However, change is the only constant, and each content piece has a limited shelf-life; after that, it loses its value. Hence, AI is utilised to auto-update the content.

                    Powering with Podcasts

                    Podcasting has grown to be a significant way for consumers to get digital content and for brands to build and convey their identity in the eyes of consumers. For example, 47% of the podcast audience reported that they listened to podcasts while doing nothing else, focusing on the content, and giving brands a chance to connect with their customers. Through podcasts, marketing professionals and organisations can communicate their value proposition to a captive audience in a clear and simple manner. Many podcast hosting platforms or aggregators allow comments. You can build on that feedback to create new and relatable content down the road.

                    Way Forward

                    The global content marketing trends of 2023 will undoubtedly involve an increased focus on creating content that resonates with a wider and more diverse audience. Modern consumers and businesses expect content to be in multiple formats, interactive and tailored to their individual needs. Marketers must strive to stay ahead of the trend by implementing an effective content marketing strategy that includes AI-driven personalisation, voice search, podcasts, interactive visuals and storytelling, and strategic SEO. As the content marketing space continues to evolve, successful marketers in 2023 will have invested in new content marketing trends that result in quality and thoughtful experiences for their audience.

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