Digital Marketing Insights | #ARM Worldwide Blog

The Ultimate Marketing Automation Trends for 2022


The Ultimate Marketing Automation Trends for 2022

To survive in this new tech era, your business requires automation. From chatbots to big data, the marketing landscape is becoming more diverse and crowded every year. Automation has proven itself to be a powerful resource in the marketer’s toolbox, but in the future, it won’t be enough to have the tool itself; you’ll need

5 Influencer Marketing Trends Leading The Way in 2022


5 Influencer Marketing Trends Leading The Way in 2022

With users worldwide spending more and more hours online, influencer marketing has become an effective method to convey the right message to the right audiences in the most practical manner possible. The good news is that this form of marketing is becoming more data-driven than ever before, giving brands additional measurement capabilities to evaluate their

Top UI/UX Trends You Don’t Want To Miss In 2022


Top UI/UX Trends You Don’t Want To  Miss In 2022

Businesses must maintain their applications updated with the newest technological breakthroughs in order to make them more engaging and consumable. Staying relevant and updated on the latest trends is essential for survival. Businesses need to pick a UI/UX strategy that resonates with their brand, is user-friendly and intuitive. The design trends are developed based on

Top Trends That Will Boost PR in 2022


Top Trends That Will Boost PR in 2022

Whether an industry giant or a newbie, every brand has one target to success – to let the whole world know about their brand. Adding to this are the massive cultural shifts society has been experiencing over the last couple of years, from social justice movements to the pandemic, to the rising climate crisis, which

Paid Media Trends for 2022 and Beyond!


Paid Media Trends for 2022 and Beyond!

Paid Media has become one of the most important marketing aspects to reach the right audience at the right time with the right content. As everyone wants the best ROI from their ad spend, optimisation tools will only get more and more advanced.  With paid media offering instant traffic and results compared to other forms

How to Leverage Employee Advocacy Programs?


How to Leverage Employee Advocacy Programs?

Social Media platforms provide you access to people that matter the most for your business. Getting your employees involved in social media marketing is a strategy that is increasingly growing and equally rewarding. Ergo, it makes sense for a company to invest in an employee advocacy program that leverages employees’ personal networks to engage their

Optimizing Website for International Traffic


Optimizing Website for International Traffic

International SEO can be an excellent way to expand and grow your business because it could very well be in your competitors’ blind spot. By optimizing your website for International traffic, you can quickly grow market share by converging on markets on which the existing players in the SEO tool space aren’t focusing. In addition,

Have you Explored YouTube for Business Yet?


Have you Explored YouTube for Business Yet?

YouTube is one of the most popular and the biggest social networks in the world. YouTube is where your audience is. It has over two billion active users worldwide. In addition, the platform is so far-reaching that it can be accessed in 76 diverse languages. This, of course, means huge reach and immense possibilities for

Scale Marketing Efficiencies with Customer Journey Maps


Scale Marketing Efficiencies with Customer Journey Maps

Customer expectations are unquestionably undergoing a major transformation. So how can businesses meet these expectations and ensure every customer interaction is smooth?  One unique way to optimise and understand these customer experiences is a process called customer journey mapping. It is a process that translates into faster sales cycles and more satisfied, loyal customers who

Content Delivery Networks Explained


Content Delivery Networks Explained

A superior user experience is everything when it comes to administering a website. On the one hand, the user expectations are immense; the site should provide information, media, and engagement. On the other hand, the Internet is growing, making it harder and competitive to provide a tremendously user-friendly website. Given the upcoming advancements focussed on

Your Business Needs Social Commerce Now and Here’s Why!


Your Business Needs Social Commerce Now and Here’s Why!

Through the advancement and adoption of technology, we can now access a plethora of products and services at the click of a button, from anywhere around the world, at any time of the day. It’s now entirely achievable for businesses to sell products and services natively within social media sites. With the arrival of game-changing

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