Planning behind Tea for Trump real time marketing campaign


Planning behind Tea for Trump real time marketing campaign

#TeaforTrump campaign started its journey from India to create required noise across the globe. The core of digital campaign execution strategy was real-time marketing, turning our content into liquid content & discoverable over the Internet.  The intention and endeavors behind this campaign was to spread the word about the power of tea. ARM Worldwide’s strength apart from paid

Accepting Feedback: Directly Propositional to Success


Accepting Feedback: Directly Propositional to  Success

Understanding, Knowledge, Wisdom – these are a few things humans have aspired for, yearned for and toiled hard for to make things around them better, to be better. Most of us look at successful people and the first thing we usually come up with is “I wish …”. We fail to realise the amount of hard

Trustworthy Leadership: Where Team Engagement is the Key


Trustworthy Leadership: Where Team Engagement is the Key

Recently, we underwent an Intrapreneur Training Program to groom us all at #ARM to be ‘In-house Entrepreneurs’ and to grow at a faster pace so as to take a step towards leading the organisation to desired results. The series of activities there helped us understand how leaders and their trust motivates employees and affects performance.

Starting with the Little Things: Ownership at Work


Starting with the Little Things: Ownership at Work

“Sometimes, little things make a big difference…” ― Nino Varsimashvili It’s not just a great memorable quote from the movie “Little Things” but something that I never thought of until I got an opportunity to attend the #ARMpreneur programme and I am glad I was a part of it. In the training, we looked at the

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