Digital Marketing Insights | #ARM Worldwide Blog

Web Development Trends That Are Going to Stay


Web Development Trends That Are Going to Stay

The way websites are designed and developed has undergone a lot of changes in the past few years. Earlier, mostly HTML and JAVA were used to design the websites, but they were less interactive, lacked behind on the creative front and was less intuitive. The introduction of PHP and Content Management System (CMS) changed the

This Week in Digital – The Impact of Content Marketing on LinkedIn, an HR Revolution with Google Hire, Facebook Starts Competing with YouTube Through Watch, and the Rising Importance of Automation


This Week in Digital – The Impact of Content Marketing on LinkedIn, an HR Revolution with Google Hire, Facebook Starts Competing with YouTube Through Watch, and the Rising Importance of Automation

Another week, another round of the latest developments in the digital world. Let’s look at some of the major ones. ‘How to effectively market content on LinkedIn’ – Honey Singh, CEO of #ARM Worldwide LinkedIn marketing today is one of the most effective gimmicks to reach the target audience and one of the best places

6 Best Award Winning Social Media Campaigns to Watch in 2017


6 Best Award Winning Social Media Campaigns to Watch in 2017

Every marketer dreams of creating and implementing the greatest buzz-worthy marketing campaign on social media platforms to gather the attention of the masses. Brands have come up with a blend of traditional and new media tactics to get the people talking about their brands on social media platforms. A social media campaign is a marketing

10 Must-Haves In The CMO’s Digital Marketing Budget


10 Must-Haves In The CMO’s Digital Marketing Budget

With the world’s focus shifting from traditional marketing to digital marketing, it is important to distribute your budget to achieve good marketing strategies effectively. Digital marketing strategies can take up unlimited funds, which is why you need to set a budget which is comfortable for your company to spend. Within this budget, it is important

10 Facts that Prove the Value of Having a Blog on Your Website


10 Facts that Prove the Value of Having a Blog on Your Website

With the emergence of the digital era, two-way communication process has diversified into computer-mediated communication these days. Blogs have frequently become a source to generate content on websites and connect to millions of users on the internet. Text, pictures and sound files have become various approaches to reach potential customers through their high-quality content. Readers

Lean UX: Capturing User Behavioral Needs and Pain Points


Lean UX: Capturing User Behavioral Needs and Pain Points

Today, technology has changed the way we market and promote our products and services. Websites and Applications have become an important marketing model to maintain a digital presence on the web for any business. An active site helps the marketers for generating the leads. But there is a need to analyse the user experience while

CMO’s Guide to Deploying the Best Marketing Automation Tool


CMO’s Guide to Deploying the Best Marketing Automation Tool

Marketing automation tools are the talk of the town. From offering the marketing team significant resources which saves time to providing tools that streamline marketing efforts, automation tools have become the necessity for every marketing team. Any B2C or B2B company realises how even the most basic marketing tasks can take a toll on marketing

This Week In Digital – How PR can augment Sales, Snapchat lets brands measure an ad’s impact on Sales, Twitter tests a subscription-based ad program, most online sales of SMBs come from digital retailers


This Week In Digital – How PR can augment Sales, Snapchat lets brands measure an ad’s impact on Sales, Twitter tests a subscription-based ad program, most online sales of SMBs come from digital retailers

There are a number of important developments that have occurred in the digital world. Here are some of the major one.   ‘How Public Relations can positively impact sales’ – Honey Singh, CEO of #ARM Worldwide Public Relations has emerged as the driving force in augmenting the sales of a company. It helps in increasing

5 Inevitable Inbound Marketing Strategies for Every Entrepreneur


5 Inevitable Inbound Marketing Strategies for Every Entrepreneur

Cheap, efficient and accessible – inbound marketing strategies are all that and more. Inbound marketing puts a stronger emphasis on creating quality content that pulls an audience towards your firm and its services. By ensuring that the content you publish aligns with your customer’s interests, you attract traffic that you can convert into customers over

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