Technology

Digital transformation strategies for financial leaders

By Team #ARM Worldwide
October 13, 2022

The financial services landscape has certainly evolved, and with the coming digital trends, these services are becoming easier and hassle-free for customers. The advent of digital services in the financial services industry has made it easier for financial service providers to reach and connect with their target audience. When drafting digital marketing strategies for the finance and banking sector, it is important to keep in mind the best SEO strategies that will help potential clients in finding their website on the SERPs. Big players in the financial services industry can leverage their businesses with the right SEO techniques and strategies as it will help them generate huge revenues. There are several methods that financial leaders can use to level up their business via SEO. From writing informational content with target keywords and phrases to making a viable website for potential and existing customers, financial service leaders have to cater to a lot of things when it comes to making a robust digital transformation strategy for their business. Before jumping into the deeper aspects of it, let us first understand how SEO caters to the financial services business. Why is SEO a key requirement in the marketing plan of a financial advisor? The key step in the financial services marketing plan is SEO. For instance, the first step is creating a website, which will become their SEO hotspot and most of their efforts should be directed towards the same. Building a website with SEO techniques in mind will greatly improve your online presence. More people visit and more interactions lead to sales. SEO for financial services is a surefire way to get your website noticed. SEO is a completely free way to advertise your services. Another way is to pay Google every time someone clicks a link to your site. Instead, they can have a strong SEO presence and focus on generating unique views. Steps to implement SEO in a financial services website Once you are through with why SEO is important for your business, the next step is to implement this tool on your website. Here are a few steps that financial services businesses can take to implement strong SEO strategies into their website:

Ensure that all your content is SEO-friendly
Write informative and long-form blogs and articles
Ensure that your website checks all the points required by Google to evaluate your webpages
Do proper keyword research
Focus on improving E-A-T

Steps to identify the best keywords for your financial services website Searching for the right keywords and incorporating the same is important if you want your website to rank higher on the first SERP. Here are a few steps SEO professionals can take to identify the best and top-ranking keywords for financial services websites: 1 . Brainstorm your phrases and words The first step in searching for the right keyword for your business is to list down all the relevant phrases and words that are used by the audience in day-to-day conversations. Since professionals who are in this business for a long time, it is easier for them to identify the words and phrases that are commonly used in this industry. Make a list of all the general words and phrases that consumers use to search for queries related to the finance industry. 2 . Take external help from Google Now that you have noted down the keywords that are most used in the industry as per your understanding, take some help from Google as the next step. As you start typing a phrase on Google, you'll see some suggestions for popular searches. This is called the auto-complete feature which targets phrases commonly used by potential customers. After searching, be sure to check the "Related Searches" on the page. Again, these are frequently searched search queries. 3 . Analyse the ranking of these words and phrases Once you are through with jotting down the list, it is important to understand the ranking of the keywords and phrases on search engine pages. Hence, professionals must run a brief analysis of the keywords to know the search volume as well as the competition level of the keywords. Once you have run your analysis, you would be in a better position to understand which keywords will benefit your business the most and which ones will not. Conclusion Following a strong SEO strategy and keeping up with the latest trends to grow the organic presence of your website has become the need of the hour for financial leaders. They need to take up to this digital transformation as it will make them future-ready. While some activities can be done by their SEO professionals, they can also look for the best SEO firms to cater to their SEO requirements.

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Why is WordPress Web Development the Need of the Hour?

Paving its way since 2003, WordPress is considered one of the best website-building tools even today and has evolved a lot in recent years to serve the diverse needs of digital and business ecosystems. Its unique suite of features makes it the most popular content management system in use today.…

By Shrishti Jain
September 24, 2022

Introduction to WordPress

WordPress is regarded as one of the greatest Content Management Systems (CMS) and has seen significant development to meet the wide range of demands of the business and digital ecosystems. WordPress features a user interface and functionalities that help build every step of the customer journey to attract, convert, retain, expand, and scale. It provides a broad range of layouts and themes and is free to use. Themes are not pre-set and can be altered to suit the user’s needs. Another fascinating feature of this CMS development is identifying customised functionality in the site via plugins. Analytics, membership forms, sign-up forms, and other sophisticated features can be added via plugins.

Features for Web Development

Having a unique website is essential in this cutthroat corporate environment, and the manifold features of WordPress make web development more simple and quick for businesses of today. WordPress development services are empowered to create web applications faster with the enterprise CMS modifications built for agility. Deliver compelling content, websites and digital experience. The WordPress plugin services include hundreds of plugins — small pieces of code designed to perform specific tasks — that allow building mobile and tappable experiences (AMP, PWA, and Web Stories), integrating with other systems and data and many more. In addition, WordPress is a reputable software for which a designer can build custom themes to offer your website a style that works for your company and your budget.

Why is it Important for your Business?

WordPress sites can contain custom web applications, full-service e-commerce stores, showcase a portfolio, or host a social network, group, or podcast — whatever your business requires! Many small and large businesses can update, edit, change, and adjust the content of their websites in the most practical way owing to WordPress development. In addition, businesses can test, tweak, and optimise each step in the checkout process to maximise conversion rates and improve their customer experience. WordPress is by far the finest option available for businesses seeking a backend system that provides adaptability, extensibility, and customisation.

Google Apps Integration

By integrating Google Apps with WordPress, you can learn more about your audience without writing a single line of code. This blend helps businesses narrow the gap between their website’s intent and its actual impact. Using funnel reports to track visitors’ paths through the website, businesses can discover trends and optimise their experiences accordingly. Businesses can measure conversions by identifying how visitors complete specific tasks, like reaching a product page or form and tweak their websites to remove speed bumps. The plugins range from simple ones for posting Google Forms and documents to an entire web services tool that automates a number of tasks. Somewhere under the umbrella, there should be a solution you can use.

All-in-One Platform

WordPress gives businesses all the tools needed to publish content and sell products/services from the same platform. Design a powerful online store and install more plugins to help attract customers and increase business sales. In addition, businesses can tap into WordPress extensions to reduce custom development from their commerce experience. You can address marketing, shipping, payments, CRM and other requirements with ready-to-go plugins. It also offers to simplify store administration by managing multiple storefronts, sites, and content with a single set of administration tools, granular permissions, and controls needed to meet security requirements. WordPress is created with multiple layers of security controls to meet demanding requirements. As a result, businesses can prevent fraud and other security breaches to ensure customers safely transact through stores. #ARM Worldwide has an experienced team of WordPress developers that provide scalable WordPress web development services for businesses looking to design dynamic websites with exceptional features and functionalities.

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Why is Web Application Security Testing Critical for your Business?

Businesses must thrive on staying ahead of the competition, a large part of which includes enhancing user experience and interface with frequent changes. Web applications offer accessibility to customers and businesses alike. However, their ubiquity makes them a major target for cybercriminals. Read on to learn more about how security…

By Shrishti Jain
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What is Web App Security Testing?

Every day, businesses bring their operations straight to clients' web browsers via web-based email, online shopping, and online banking. As a result, they avoid the need for complex installations or update rollouts. Web application development is convenient for businesses and users, but due to its widespread use, fraudsters frequently target them for attacks. Web application security testing is what comes to the rescue. The fundamental objective of security testing is to determine a system's risks and evaluate any potential vulnerabilities so that threats can be encountered and the system can continue to function without being compromised. Web application security aids in identifying all potential system security risks and enables programmers to address the issues.

Why do you Need it?

When providing an online service or website for visitors, you need to ensure it will behave correctly for users, even as malicious attacks are being conducted around them. The principal goal of security testing is to identify the threats and measure their potential vulnerabilities so that the threats can be uncovered and the system does not stop functioning or cannot be exploited. It is essential for a business owner to conduct web app security testing for their application and that too regularly to comply with the current laws. Poor security of web applications can lead to a tremendous loss to organisations with damage to brand name, loss of customer confidence, and expensive remediation costs, which might be greater than the post-production cost.

Security Testing Techniques

Web applications can also be sufficiently complicated to fool defence mechanisms intended to recognise an attacker's infiltration automatically. Due to this, several types of web application securities are becoming a thing.

A web application's vulnerabilities that an attacker would try to exploit are found using a technique called Dynamic Application Security Testing (DAST).
The method used for Static Application Security Testing (SAST) is more inside-out. It searches the source code of the web application for weaknesses.
Human interaction is a part of Application Penetration Testing (APT). To uncover exploitable issues, security experts will try to simulate how an attacker can access a web app using both their security expertise and many penetration testing tools.

Web App Security Testing Tips

Security testing aids in evaluating the system's stability and helps it maintain its position in the market for a more extended period. So, it would help if you didn't overlook this advice for the long-term success of your company. Security flaws should be checked in any system that stores consumer data, including Personally Identifiable Information (PII), credit card numbers, or any other sensitive information. To speed response, reduce risk, and reduce any expenses or time spent on remediation, integrate security into the process early in the responsive web development lifecycle. In order to accelerate the repair process, prioritise the vulnerabilities and completely integrate them with the existing bug-tracking system. Web application security testing is a process that verifies that the information system shields the data and maintains its intended functionality. As a result, it has become more critical than ever. By implementing a web application security testing scanner and following some basic practices for both testing and remediation, businesses can significantly reduce risk and help keep their systems safe from attackers.

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ARM Review 2022: Best SEO Company Primelis Strategy For Organic SEO

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SEO – The key to making your business future-ready

Search Engine Optimisation comes with a plethora of benefits for any business in the industry. Some of the ways strong SEO will make businesses future-ready are listed below:

Supporting content marketing for businesses

It does not need to be stated that content marketing and SEO go hand-in-hand. Hence, if businesses create original and helpful content for their customers, there is a higher chance of viewers coming back to them. On the other hand, publishing useful content on their website along with relevant pictures and videos would also increase their chances of landing on the first SERP. Businesses need to ensure that the content that is going on their website is fresh and well-optimised with the right keywords.

Helping businesses in getting quantifiable results

By incorporating robust SEO practices, businesses will be able to track their rankings, conversions, as well as website traffic. Businesses can track these quantitative metrics via Google Analytics, a platform that provides a comprehensive suite of analytics and information. These insights would allow businesses to drill down to an incredibly granular level.

Boosting the credibility of the business

SEO is important for any organisation as it helps their website to rank high on search engine result pages (SERPs). This result is considered to be trustworthy and high-quality by search engines. But, it is not easy to get your website to land on the first SERP. For that, businesses need to follow robust SEO strategies. This will not only help in increasing their viewership but also benefit the credibility of their business in the industry.

Giving businesses a competitive advantage

All organisations across industries have realised the importance of SEO, which means they are all heavily investing in the same. Businesses that are heavily investing in SEO are outranking in search engine results and gaining huge market share. As per various studies, the results on the first SERP draw about 90% of traffic, which for business is a huge number. If most of their traffic is coming from being listed on the first search engine page, then they must see their website ranked there.

Improving website usability

While SEO is all about making your website search-engine friendly, it can also improve the user experience when they are visiting the website. Businesses need to provide their customers with an easy and smooth experience as this is what determines the return of a user on the website. Businesses need to ensure that their website is running faster and is more responsive, along with the quality of content they are providing to the customers.

Tips to rank higher on search engines via SEO

Businesses must rank higher in search engines. For that, various SEO service providers use tips and tricks. Some of those tips include:

Placing the keywords in the right place

While anyone can incorporate keywords into their website, it is important to understand what positions serve best for your keywords. Businesses should place their keywords in the page title tag, website URL, and in the first 100 words of content.

Find long tail suggested keywords

Businesses should also know about the suggested keywords related to their industry. For this, they can use Google Suggest to understand which long tail keywords, related to their industry, are most searched for. Businesses can also look for these keywords on Wikipedia, YouTube, and Bing.

Do industry research and analysis

While you may know what is happening within your business, it is also essential to understand what is happening around your business. Organisations must do industry research and analysis to understand the latest trends and changes in the industry. This will help them in planning their SEO strategies more effectively.

Add relevant keywords to your content

Businesses must ensure to include relevant keywords in their content. This will not only help in increasing the businesses’ ranking on search engines but will also Google Hummingbird understand the topic of your page. SEO company Primelis uses strategy and techniques like keyword research, link building, and content optimisation which helps clients rank higher in search results for international keywords. Conclusion All businesses need to follow strong SEO strategies and keep up with the latest trends to grow the organic presence of their website. While some activities can be done by their SEO professionals, they can also look for the best SEO service providers that would provide them with the right SEO services as per their requirements.

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Everything You Need to Know About AWS for Business

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By Team #ARM Worldwide
September 9, 2022

Employ AWS Cloud Service

By running web applications on cloud- based serve management, AWS enables businesses to host dynamic websites and transmit both static and dynamic files over a content delivery network. Furthermore, businesses can scale by utilising AWS without making massive financial commitments. It offers instant access to outstanding IT services at a reasonable price through the 69 Availability Zones (AZ) worldwide. Businesses have the freedom to select business-appropriate cloud computing models like Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS) owing to Amazon cloud computing. In addition, the ability to modify the infrastructure capacity on cloud computing models to the appropriate size allows the client to adapt to changing market needs.

Types of Cloud Computing

Various computing models and deployment techniques are readily available to meet varied business needs and they are transforming E-commerce for the good. Each model offers unique characteristics for managing complex corporate activities. AWS's paradigm of IaaS opens up new possibilities for cloud storage, networking, and visualisation. In addition, IaaS provides a scalable, adaptable, and cost-effective solution. Every complex process related to managing corporate applications, including patching, upgrading, planning, purchasing, and maintenance, was taken over by AWS PaaS. The end-user application delivery service offered by the AWS SaaS solution is frictionless. Customers can utilise the software at their location, which AWS facilitates.

Power of AWS

A cloud-based serve management platform delivers quick access to affordable and adaptable IT resources, whether you're managing apps that share photographs with millions of mobile users or supporting crucial business activities. AWS has over 1 million active user accounts worldwide — no small number by any stretch of the imagination. The benefits prove that this trustworthy platform guarantees to meet your business needs.

Scalability

When consumption from millions of consumers is combined in the cloud infrastructure, service providers like AWS can achieve more significant economies of scale, which results in cheaper pay-as-you-go costs.

Time-saving

New IT resources are easily accessible in a cloud computing environment, cutting the time it takes to make them available to your developers from weeks to just a few minutes.

Cost-effective

With AWS, you can pay only when you use cloud computing resources and for how much you use, as opposed to previous investments in data centres and servers.

Flexibility

AWS offers a virtual environment built with technology, that can be filled with the programmes your app needs. As a result, existing applications can be easily migrated while still having alternatives for developing new solutions.

Security

Physical, operational, and software safeguards are all used by AWS to secure and strengthen the infrastructure.

High-performance Computing

Companies find HPC crucial for productivity and to stand out. AWS offers the ability to process a massive amount of data at high speed.

Future of AWS

With a virtually infinite addressable market made up of every IT shop on earth, big or small, startup or established, commercial or government, AWS aims to become the largest corporation in the world. AWS is adding to people's lives by enabling innovation within the field of healthcare. This cloud infrastructure revolution helps reduce operational costs and equip citizens with access to a larger segment of society. By empowering governments and organisations, AWS works to simplify individual lives and uplift digital transformation. The connectivity offered by AWS helps citizens gain access to information about their city in real-time and seek faster support. While Microsoft Azure is gaining market shares faster than GCP, AWS still attracts more than half (52%) of the early-stage cloud users and is still agile enough to respond to changing cloud customer needs. Whether you're looking for database storage, content delivery, computing power, or other functionality, AWS has the services to assist you in building sophisticated applications with increased scalability, flexibility, and reliability. AWS continues to expand and innovate its cloud infrastructure, coming up with newer releases, updates, and features. The most noteworthy thing about AWS is that it always listens to the customers and develops solutions that would be helpful to the users, adding value to their experiences.

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The Anatomy of the Perfect SEO Report – #ARM

An SEO report is a crucial document that demonstrates the progress of a campaign and illustrates the ROI. While SEO service providers in India devote a lot of time and effort to devise the right SEO strategy, they sometimes tend to overlook the report. SEO reports hold great importance, especially…

By Shrishti Jain
September 7, 2022

An SEO report is a crucial document that demonstrates the progress of a campaign and illustrates the ROI. While SEO service providers in India devote a lot of time and effort to devise the right SEO strategy, they sometimes tend to overlook the report. SEO reports hold great importance, especially when you have to assess the effectiveness of a strategy and communicate the impact of your SEO efforts to the stakeholders. However, only a carefully drafted and well-presented SEO report is able to make a mark. Let us see in detail what makes a good SEO report.

Drafting a Good SEO Report

Right Metrics and KPIs

There are a plethora of trackable metrics, all of which you cannot include in your SEO report. Therefore, it is important to decide the most appropriate and important metrics that would reflect your SEO progress closely. There is no one-size-fits-all approach to choosing the best metrics. You have to keep the audience and the purpose of your SEO strategy in mind while selecting the metrics and KPIs. The metrics you choose for the report should communicate if the goals are being met or not. Some common metrics that almost all businesses use are traffic, conversion rate, keyword performance, engagement, etc.

Simple and Concise Communication

Just like any other industry, SEO has its own practitioner language. There could be words and metrics that are very comprehensive to you but are indecipherable to your clients. Therefore, it is important to take the time to define and clarify the data and its meanings in reports. As a professional SEO service company in India, you must use analogies and examples to make the data understandable to the end-user. For instance, you can explain inbound links as the vote of support from other websites instead of explaining the complex procedure of backlinking.

Comprehensive Data Representation

One of the most important things to keep in mind while preparing an SEO report is to present the data in a comprehensive, fun, and snackable form. Even the significance of the best data can be diluted if it is presented through complex numbers. Leverage visual representation tools such as charts, graphs, tables, diagrams, etc., to communicate metrics clearly, accurately, and impressively. For comparisons, you can use bar charts, graphs, etc.; for showing parts of a whole, you can use pie charts, and for showing progress, line charts are the best.

Meaningful Insights

The end users of the SEO report may find it difficult to assess the progress just by looking at the numbers in isolation. Therefore, it is important to club insights with metrics to make the entire data more comprehensive and meaningful to the client. The insights give the client or the management a clear path to devise a future plan of action based on the report. For instance, instead of plainly stating the high bounce rate, you can mention the impact, causes, and how it can be fixed.

Tactful Segmentation

Since SEO covers so many different aspects of a website, it may get very overwhelming to present all the progress on a single page. By grouping the different data into clearly defined segments, you can make the presentation more appealing and easy to decipher. For instance, you can categorise performance data: 1. On the basis of content type (e.g. blog pages vs landing pages), 2. On the basis of the audience (e.g. U.S. vs Canada), or 3. On the basis of goal (e.g. informational pages vs sales pages).

Connect SEO Success with Business Success

In this present era of digital marketing, SEO has become the life and blood of online businesses. You just cannot avoid it if you wish to stay relevant and grow in the industry. Since SEO forms such an integral part of the overall marketing strategy, it is crucial to connect it with the success of the business. You will have to connect the SEO metrics with the business’s success to get a clear picture of the progress. At #ARM Worldwide, we decode the metrics in terms of the business objectives so that you can assess the progress yourself. If you are looking for the best SEO service provider in India, ARM could be a smart choice!

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Design your Microservice Architecture for Success

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Microservice Architecture in a Nutshell

The future of software development lies in microservices. With this method, services remain connected yet operate separately from one another as a server-side solution to development. Microservices architecture extends the single responsibility principle to loosely coupled services that can be developed, deployed, and maintained independently. Each service overlooks a tactful task and can communicate with other services through simple APIs to solve more complex business problems. One of the architectural styles that have come out of the world of domain-driven design, platform, infrastructure automation, continuous delivery, and scalable systems is the concept of microservices.

Leverage Microservices to Excel

Microservices enable enterprises to create apps that deliver digital transformation and consistent user experiences across various platforms since they are device- and platform-agnostic. Businesses can enjoy special features with this type of architecture:

Resilience: By using microservices, you can divide and decouple your entire application into services that operate independently.
Flexibility: Microservices free you from dependence on a single vendor. Instead, you have the freedom to select the best tool for the job.
Scalability: For greater availability and performance without affecting the performance of other services, business-critical services can be installed on numerous servers.

Microservices in Cloud

Cloud environments and microservices - the perfect technology fit, provides rapid scaling and speed-to-market. This further leads to better growth of the enterprises. Through the cloud, developers can modify microservices' back ends without affecting other microservices. The entire app is unaffected if one microservice fails. A cloud-based platform that facilitates microservices is Azure. Circuit breaking is one technique that developers employ to increase the security and dependability of specific services. Three patterns — API-driven, event-driven, and data streaming — help developers use AWS to separate monolithic architecture into discrete microservices.

Microservices in Ecommerce

Microservices are transforming Ecommerce as retailers look for tasks like billing, accounts, marketing, merchandising, and campaign management altogether. They can now use different systems to get the job done. In addition, it is simpler to split services for improved performance using a microservice architecture as it does not call for services to remain dependent on one another. Microservices can interact with one another while yet operating independently due to API-based services. It's a much easier strategy that helps retailers in different categories. Teams can operate in silos under the microservice model, and all changes must undergo numerous tests before being made "live."

Future of Microservice Architecture

Applications are integrated using a microservice architecture by having their functionality broken up into numerous separate services. Their ease and simple working make them an asset that is here to stay. However, advanced metrics are necessary for developers as microservices grow increasingly intelligent. They expect more detailed analytical models to give developers the most comprehensive understanding of their application's design. Developers can operate microservices using serverless architecture without having to handle any other infrastructure. Microservices as a PaaS (Platform as a Service) will bring together monitoring and microservices. PaaS can eventually automate even more tasks for development teams, improving the efficiency of microservices. Microservices architecture has had an immeasurable impact on software development recently. As you grasp more about software development and microservices, you'll learn new skills and become more confident as a business that could solve your bespoke requirements. Nevertheless, keep testing your knowledge regularly to make every business development project a success.

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SQL vs NoSQL : Databases, Distinctions, & Decisions

By Shrishti Jain
August 26, 2022

When determining a modern database software for your business, one of the most significant decisions is picking a relational (SQL) or non-relational (NoSQL) data structure. The rising volumes of unstructured data, availability of storage and processing power, and evolving analytic requirements have generated interest in fundamentally different technologies. To make knowledgeable decisions about which to use, businesses should be aware of the differences as well as the situations each is best suited for and how the landscape is changing:

SQL vs NoSQL: Understanding the Difference

An SQL database, known as a relational database named for its written language, is a Structured Query Language. Whereas NoSQL databases, known as 'non-SQL' or 'not only SQL,' store data in a format other than relational tables. Most SQL databases are scaled vertically by building the processing power of existing hardware. NoSQL databases use a master-slave architecture that scales horizontally, with additional servers or nodes. A SQL database includes structured data and performs an analysis using a relational model. Conversely, a NoSQL database contains unstructured data that cannot be analyzed through predefined models. In addition, many SQL languages are proprietary or associated with single large vendors, while NoSQL communities benefit from open systems and concerted commitment to onboarding users.

Features of SQL & NoSQL

Choosing the proper database management system is essential regardless of an organisation's primary goal. NoSQL databases are expanding quickly and turning out to be the best option for enterprises. SQL databases continue to be popular as they seamlessly integrate into many venerable software frameworks, including LAMP and Ruby-based stacks. For unstructured data, a NoSQL database offers a dynamic schema. Moreover, the data can be kept in various formats, including key-value pairs, documents, graphs, and column-oriented formats. Whereas, for transaction-oriented systems like customer relationships, accounting software, management tools, and e-commerce platforms, a SQL database is an excellent choice.

How do they Work with Databases?

Both NoSQL and SQL databases have their distinct advantages over each other. Hence, with sound research of requirements and expected solutions, it is feasible to make the right DBMS choice. SQL dialects share numerous properties though they interface with various databases. Flavours of NoSQL vary far more across their attendant systems so that the comparison can be more useful between multiple non-relational technologies vs SQL generally. MySQL is the most recognisable SQL dialect. It is an open-source and free RDBMS used in web applications and is known for compatibility, support, and exemplary performance in the average case. On the non-relational side, MongoDB is primarily a doc store containing JSON-like structures & JavaScript interface. It is user-friendly, performant for simple queries, and flexible thanks to its NoSQL underpinnings.

When to use SQL/NoSQL for Business?

There isn't a single database technology that works for everyone. In light of this, many firms use relational and non-relational databases for various purposes. However, big data is the real NoSQL driver since it keeps data from being a bottleneck and enables quick and seamless operations. When you wish to store large volumes of data, NoSQL is the perfect choice as There are no limitations on the kinds of data you can store alongside one another in a NoSQL database. Furthermore, SQL database framework is ideal if your data is structured and constant. This predefined structure leads to optimised storage and ensures integrity.

The Cloud and the Future

Modern brands strongly emphasize user interaction, which supports decentralised, cloud-based architectures and exposes new, diversified data that needs to be represented. The lingua franca for data is SQL, which is more widely used and easily understood. So, replacing the entire framework in the near future will not be simple. NoSQL is a framework that adds no restriction on the data storage limit; hence, adopting this framework can benefit businesses' future growth. Conventional RDBMSs are integrating with NoSQL and rebranding as flexible databases. Clearly, with the current shift to the cloud, both paradigms are still equally applicable. Irrespective of the primary intent of an organisation, opting for the right database management system is very important. When considering your database system, it is essential to consider critical data needs and acceptable tradeoffs conducive to meeting uptime goals and performance. A common misconception is that it is flawed to use both technologies; in fact, you can utilize both together, such that each database type plays to its strengths. Most companies employ both databases within their cloud architecture. Some companies even use it within the same application. Ultimately, it is all about weighing your options and choosing the preferred choice that best suits your needs.

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Amplifying Business Opportunities with IoT

The future of the Internet of Things (IoT) is looking bright, with new technologies and access to data that we may not previously have thought possible. IoT will continue to build the backbone of many network virtualization technologies that will change how we live. If you’re considering using IoT technology…

By Shrishti Jain
August 19, 2022

The future of the Internet of Things (IoT) is looking bright, with new technologies and access to data that we may not previously have thought possible. IoT will continue to build the backbone of many network virtualization technologies that will change how we live. If you’re considering using IoT technology at your company or organisation, read on to understand how it is currently transforming operations and strategy everywhere:

Understanding IoT

The IoT market is expected to run over $1300 bn by 2026 and is projected to yield $4-11 trillion in economic value during the same period. Moreover, IoT has opened up new avenues for optimization and growth. In fact, 83% of the organisations implementing IoT technology have improved their efficiency. In view of its defining features - Automation and Connectivity, IoT services employ numerous technologies to ensure automatic data transfer, analysis, and response between multiple devices. For example, Automation is impossible without Big Data, AI, and ML, while Connectivity is greatly facilitated by cloud computing and wireless communication technologies.

How does it work?

Every IoT system combines the four components: Sensors/Devices, Connectivity, Data Processing, and User Interface. However, a specific IoT system combines these components in various ways. An IoT system comprises sensors/devices that ‘talk’ to the cloud through Connectivity. Once data gets to the cloud, software processes it and decides to act. The software decides an action like sending an alert or automatically adjusting the sensors/devices without the user. But if the user input is required or the user wants to check in on the system, a UI design allows them to do so. Any actions the user makes are then sent in the other direction through the system: from the UI to the cloud and back to the sensors/devices to make some change.

How Businesses Benefit from IoT

Organisations in various industries use IoT to operate more efficiently, understand the customers better, improve decision-making, deliver enhanced customer service, and increase business value. Besides allowing greater access to user data, IoT apps track patterns in which users connect with a device. Learning from the patterns makes the app smarter and offers a better UX. IoT is key in the digital transformation of interconnecting devices like smart cameras to work collaboratively. As a result, businesses can make intelligent decisions, eventually acquiring innovations in business models that help to accomplish their goals. In addition, the potential for web-based systems for tracking and monitoring is enormous. IoT provides an efficient means to track and monitor anything from stolen goods, vehicle fleets, or shipping containers.

IoT is Everywhere

The internet of things still has big development opportunities. Regardless of brand or company, all devices are needed to communicate with one another for IoT technology to match its full potential. IoMT (Internet of Medical Things) helps save lives, cure diseases, monitor health rates, and improve quality of life. Further, these devices utilise the internet to send actual data to the doctor. IoT has allowed Agriculture to take a huge step ahead. Drones monitor crop growth, analyse soil, and spray plants. They discover crop diseases in their early stages and effectively fight them. Retail IoT is a blessing in disguise with cameras and sensors powered by image recognition that help in gathering essential information about your visitors, their behaviour, and their preferences.

Future of IoT

IoT companies are paving the way for a future with minimised waste, energy efficiency, and greater personal autonomy. To sustain, however, there is a need for a connected device system with rich and responsive feedback. Leveraging AI and IoT would prove highly beneficial for organisations. AI helps provide context and creativity to drive intelligent actions from the data delivered by IoT to make it actionable. As for the future of Internet of Things, customers need to be in control of their data, and organisations should improve trust by addressing public’s security and privacy concerns. Therefore, IoT is rightfully regarded as one of the most promising transformation solutions that will definitely become more widespread and useful in the future.

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Make the Most of Your Google Business Profile

By Shrishti Jain
August 17, 2022

Every company wants to increase its online visibility on the top Search Engine Results Pages, notably Google. Most businesses know that they must optimise their websites and Google Ads. However, there still exist many enterprises that remain unaware that their Google business listing also has to be optimised. This effective listing, formally known as your Business Profile, is a dynamic snapshot of your company that displays your most outstanding qualities and helps potential consumers identify, learn about, and interact with you right from the SERP. What's best? It is free. Your local business will be best positioned to discover and turn interested searchers into paying clients if you optimise your Google Business Profile (GBP) listing. This is where you make utmost use of your local SEO services. With the most well-thought-of strategies, you can optimise your Google Business listing and transform it into the best customer acquisition tool that comes at absolutely no cost.

What is Google Business Profile (a.k.a Google My Business)?

A free business listing, Google Business Profile, allows you to include information and images about your company's location, offerings, and goods. With this free profile, you can innovatively boost your digital presence across Google services. For example, Google Search, Maps, and Shopping may display data from your Google Business Profile. Only firms that interact with customers can create a Google Business Profile. Both companies with a physical presence (such as a restaurant or store) and those that offer services by meeting with clients fall under this category (like consultants or plumbers). However, you must stick to other Google tools like Google Ads and Google Analytics if your company is an online-only business; that is, it solely operates online.

Why Google Business Profile?

You can easily get discovered on Google.

Google is the best search referrer, regardless of whether you're searching for web or foot traffic. When users seek goods and services similar to yours in their neighbourhood, Google Business Profile makes it more likely that they will find your company. For example, searchers can find your business using the information on your Google My Business listing. Additionally, it raises your local SEO. In particular, when customers use Google Maps to search for nearby businesses, a listing for a local business is more likely to show up.

You stay in command of your business information available online.

You can manage and modify your profile to change your contact information, business hours, and other pertinent information. In addition, you can publish updates to announce service expansion, temporary closures, or complete reopenings. Consequently, the information you share will rank above third-party sites that might have out-of-date details.

You can create trust by sharing user reviews.

Reviews are a crucial social proof component and a practical approach to increasing credibility and trust. Thanks to Google's combination of star ratings and space for in-depth evaluations, customers can contribute as much or as little information about their interactions with your company as they'd like. All of it aids current, and potential customers choose which establishments to visit and what goods to purchase. Of course, the idea of reviews appearing on such a public platform can be unsettling, especially since you cannot choose which Google My Business reviews to submit. However, the excellent news is that a mix of positive and negative evaluations is more reliable than endless pages of gushing endorsements.

Optimise Your Google Business Profile. Here's How!

You must follow some fail-safe steps to optimise your business profile ranking. Some of the best tactics include:

Claim your company profile.
Fill each field in your Google My Business account.
Be extremely meticulous while providing contact details.
Choose the primary and secondary categories.
Check off the corresponding qualities.
Thoroughly describe the business in your writing.
Ensure to publish Google posts every week.
Upload new high-resolution images on a weekly basis.
Answer most if not all user queries.
Gather feedback and reply to it.
Include your merchandise and/or services, and keep updating the list.
Configure messaging.
Keep your business profile updated.

Your Google My Business strategy should provide as much high-quality information about your company as possible. This should not only be focused on your Business Profile but also on the sources that Google uses to populate it—your website, review site profiles, and even your social media accounts. Of course, this is true for any Google SEO strategy. The main objective is to guide searchers to the most acceptable company for their needs by providing them with accurate, reliable information. And the best way to achieve this is to partner with the best SEO service provider in India, #ARM Worldwide. Our expert team offers a tactical way to establish a solid, reputable online presence through effective local SEO services. Businesses receive verifiable, measurable, and reliable outcomes from global expert SEO services. We rank among the top SEO service providers in India and abroad because of our extensive technical knowledge and experience. Our effective SEO services can increase your online visibility and boost your ROIs. To reach new heights, visit us today!

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