Digital Marketing Insights | #ARM Worldwide Blog

In the Cart: The New World of E-Commerce Marketing


In the Cart:  The New World of E-Commerce Marketing

The Covid-19 pandemic has introduced some defining changes in the world of E-commerce marketing, the implications of which are expected to have a ripple effect that will last years. Retail businesses are having to quickly adapt to changing consumer behaviour and the associated demand and supply rates. The pandemic significantly paced up the consumer mindset

Innovate and Resonate – New-age Innovation Trends to Lookout for in 2021


Innovate and Resonate – New-age Innovation Trends to Lookout for in 2021

Digitalization was being adopted at a steady pace until the year 2020 brought a sea-change and accelerated the rate of digital transformation. With technology and innovation bringing in new developments almost every day, businesses will need to hone a wide variety of digital skills to take on 2021. Right from video marketing to artificial intelligence

Rise & Advertise – What’s new in Digital Advertising?


Rise & Advertise – What’s new in Digital Advertising?

The world of advertising is constantly adapting to the latest trends in the market and businesses are simultaneously leveraging these ideas to send better promotional messages to an expansive audience. With 2020 behind us, every business is coming up with its own set of marketing strategies to take on 2021 in a better-prepared way. With

Inspire & Influence – What’s New in Influencer Marketing?


Inspire & Influence – What’s New in Influencer Marketing?

The year 2021 will see many necessary and quick changes in the marketing landscape and Influencer marketing is expected to take over and be a vital element of this much-needed change. The nature of digital marketing and social commerce is ever-changing, and as it continues to create newer identities for itself, Influencer marketing is acting

Digital Marketing Trends of 2021 – Part II


Digital Marketing Trends of 2021 – Part II

Over the years, the digital marketing landscape has undergone several transformations for easier communication and better experience with the audience it targets. It is a continuous evolution process, and it brings in the much-needed change to keep pace with the trends. To expand their creativity and boundaries, businesses need to harness and use these new

Digital Marketing Trends of 2021


Digital Marketing Trends of 2021

The Coronavirus pandemic has furthered digital marketing by a considerable margin in the past few months. Not like it wasn’t popular before, but now, it is possibly one of the go-to methods that people are using to get their brands across to people. The new normal has definitely changed the way businesses function, and with

The World of New Social Platforms


The World of New Social Platforms

Content creation and content sharing are widespread today. Everybody likes making their feed attractive and despite so many applications that are already present in the market, people are constantly looking for newer methods and ways to make their feed stand out in comparison to others. To keep up with these requirements several platforms have come

Our 300 million Story


Our 300 million Story

Marketing is all about connecting with people and the message you are trying to get across to the masses. In today’s digital era, your best bet is digital marketing. Meeting customer needs digitally, having an online presence, organising campaigns – these steps can turn things around for brands. A well-planned strategy, proper use of media,

Diwali Ads That Touched Hearts


Diwali Ads That Touched Hearts

Festivals are all about togetherness, happiness, sharing, bringing people together, and all things festive. Families and friends celebrate, reminisce, and enjoy to make a lifetime’s worth of memories. However, this Diwali is a little different, as we try and go beyond our families and friends and try to make this festival equally happy and meaningful

Festive Season 2020 – Boost Online Sales


Festive Season 2020 – Boost Online Sales

‘Sales’ – the term that rings in the mind of business leaders and management professionals during the festive season in India. It is a multi-faceted street – brands come up with lucrative promotions, e-commerce platforms launch extravagant sales, and even banks offer purchase benefits to card-holders. All these combining factors lead to an increase in

Boost Festive Sales With AI


Boost Festive Sales With AI

The ongoing festive period is in full swing with brands planning to make the most out of the increased purchasing capabilities of customers, who in turn, are targeting the lucrative promotions and discounts available. However, it’s a different ballgame this year. The transformation in the sphere of e-commerce we’ve seen since March 2020 has been

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