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Tag: social media trends

Digital Marketing / Inbound Marketing

2023 Trends Digest

As the world continues to become more digitally connected, one of the most important aspects of success for businesses in the year 2023 will be staying up to speed with the ever-evolving landscape of trends digest. Let's revisit some of the trends you definitely need to own this year: E-commerce…

By Shrishti Jain
January 27, 2023

As the world continues to become more digitally connected, one of the most important aspects of success for businesses in the year 2023 will be staying up to speed with the ever-evolving landscape of trends digest. Let's revisit some of the trends you definitely need to own this year:

E-commerce Trends

With the growing usage of mobile internet, Ecommerce has taken centre stage in our lives. By 2023, industries will embrace these new Ecommerce trends and will capitalise on the opportunities presented.

Leverage Social Commerce
Advance Payment Modes
Omnichannel Customer Experience
Eco-friendly Shopping choices
Rising Presence of AI

Read the exhaustive BLOG here.

PR Trends

Technology will be a major influence on PR trends in 2023. Keep an eye on the future with the newest PR trends for 2023, which include cutting-edge technology and creative narrative strategies.

Customisation and Connections
Focus on Mission & Value-based Storytelling
Change the Game with Technology
Rise of Interactive Content
Metrics and Ratings

Read the exhaustive BLOG here.

UX/UI Trends

UX/UI trends in 2023 are projected to be more data-driven, utilising predictive analytics and AI technology. Designers will ensure their design decisions take into account accessibility and vision.

Leverage Motion Design
Interact with 3D Imagery
Enhance Typography
Employ Immersive Scrolling
Virtual and Augmented Reality

Read the exhaustive BLOG here.

Social Media Trends

In 2023, social media trends will continue to push the boundaries of what is possible with technology. Connectivity and collaboration will be the two major pillars of social media.

Rise of Nano Influencers & UGC
Boom in Social Audio
Expansion of Social Commerce
Gaming is the New Playground
Creation of the Human Touch

Read the exhaustive BLOG here.

Influencer Marketing Trends

In 2023, influencer marketing trends will be driven by the increasing demands of customers and their ever-growing reliance on social media channels to make informed purchase decisions.

Consumption of Quick Content
Rise of Nano Influencers
Employing Influencer Subscriptions
Power of Live Streaming
Expanding Influence Genres

Read the exhaustive BLOG here.

SEO Trends

In 2023, a key trend in SEO will be the continued importance of user experience. A major emphasis will be on page speed and other factors that influence the user experience.

Optimising Mobile-friendly Websites
Answering PAA Queries
Utilising Various Forms of Content
Powering AI Content
Trusting Boring Ol’ SEO

Read the exhaustive BLOG here.

Marketing Automation Trends

Marketing automation trends in 2023 are predicted to lean heavily on personalisation. With intelligent automation, marketers will be able to tailor their messages effectively instead of sending generic campaigns.

Embracing User Quality Data
Emergence of Omnichannel Marketing
Leveraging Personalised Content
Generating Lead Capture
Utilising Conversational Marketing

Read the exhaustive BLOG here.

Paid Media Trends

In 2023, paid media is expected to grow significantly as more companies continue to incorporate digital marketing into their campaigns.

Utilising Influencer Marketing
Leaning on First Party Data
Embracing Omnichannel Marketing
Leveraging Meta
Exploring Pinterest Marketing

Read the exhaustive BLOG here

Social Commerce Trends

Social commerce trends in 2023 will see an increase in social media usage, technology, and better consumer experience. These offerings will drive the digital shopping experience.

Utilising Visual Commerce
Embracing Descriptive Live Streaming
Collaborating with Micro Influencers
Selling with AI Chatbots
Offering Customised Experiences

Read the exhaustive BLOG here

Tech Trends

2023 is projected to be a year of significant technological advancements. Emerging technologies like quantum computing, computer vision, and robotics are set to become more advanced and commonplace.

Applied Observability
Digital Immune System
Edge Computing
Super Apps
Robots will Become More Human

Read the exhaustive BLOG here

Content Marketing Trends

Content marketing will continue to be an important part of digital marketing in 2023, and emerging trends will be focused on personalising content and delivering it in the most effective and engaging way possible.

Short Form Videos
Embracing Voice Search
Strategic SEO
Leveraging Tech for Creativity
Powering with Podcasts

Read the exhaustive BLOG here

Digital Marketing Trends

Digital marketing is an ever-evolving field that is quickly changing the way businesses reach and engage with their target audiences. Digital marketing trends are very crucial to maintain a connect with the customers.

Relying heavily on Data
Boom in Live Audio Interactions
Youth-centred Marketing
Leveraging Pinterest Marketing
Augmented Reality becomes Mainstream

Read the exhaustive BLOG here Trends have and will continue to shape the future of virtually every industry, from design to marketing, from finance to retail, technology and beyond. Staying informed about emerging trends not only enables businesses to remain competitive but it also allows them to identify and seize opportunities to distinguish themselves from their competitors.

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Social Media Marketing

Discover the Top Social Media Trends in 2023

Social Media today has turned into a dynamic landscape, with user appeal and behaviour resulting in constantly-evolving features of social channels. For marketers searching for fresh, inventive methods to connect with their target audience, this constant change creates the scope for fantastic opportunities. Utilising social media trends will not only make…

By Shrishti Jain
December 4, 2022

Social Media today has turned into a dynamic landscape, with user appeal and behaviour resulting in constantly-evolving features of social channels. For marketers searching for fresh, inventive methods to connect with their target audience, this constant change creates the scope for fantastic opportunities. Utilising social media trends will not only make you stand out and expand the market but also help boost user interaction and your company's visibility. Let's look at the latest social media trends that will be prominent in 2023.

Rise of Nano Influencers & UGC

Working with nano-influencers has already proven successful for many well-known firms, and in 2023, this trend will reach new heights. 90% of effective influencer marketing efforts use nano-influencers as they connect your brand with niche audiences and give you direct access to your target market. Nano-influencers' credibility is stronger than that of bloggers who are paid to promote a product, considering their feeds do not contain many advertisements. Therefore, UGC is another successful component of content strategy. It demonstrates that your product is well-liked and in demand in the market.

Boom in Social Audio

The significance of audio in social media is rapidly evolving as more social media platforms shift toward active interaction with customers via dialogues. Therefore, in 2023, businesses should develop a plan that makes the most of social audio. For instance, they can have channel-specific strategies wherein users are more inclined to view with 'sound-on' mode. Live audio interactions will enable people to be their most authentic selves by promoting better empathy and accessibility. In addition, marketers can leverage audio for a Tête-à-Tête on topics relevant to their brand. These discussions will be the newest form of UGC with free-flowing conversation as the attendees will provide all the content. Digitisation, along with the rising integration of social commerce platforms and AI-enabled chatbots that help predict customer behaviour and optimise UX, is trending in the market today.

Expansion of Social Commerce

Digitisation, along with the rising integration of social commerce platforms and AI-enabled chatbots that help predict customer behaviour and optimise UX, is trending in the market today. In 2022 sales via social media platforms are estimated to add up to $992 billion. Moreover, its popularity shows no signs of dying down and is further anticipated to reach nearly $3 trillion by 2026. Marketers can tailor content to the audience and automate marketing communication. Smart CRM tools also help move prospects along the funnel seamlessly and manage all customer data in a single source of truth. Consider both existing and potential customers. Ensure that you reach them across all touchpoints and channels they use. Identify effective ways of engaging – through live videos, custom graphics, or UGC.

Gaming is the New Playground

With social media platforms being the 'tried and true advertising channels, 2023 will bring a wealth of exciting new prospects for brands and enterprises in the gaming industry. To narrow the gap between virtual reality and real life, gaming can be leveraged as a means of community engagement. Marketers can empower streaming platforms to increase social interaction. Gamers are constantly in pursuit of new content to check out, preferably in real-time. Therefore, smart marketers will focus on hyping up live events such as announcements and competitions. As a result, the gaming business is predicted to be worth over $200.8 billion by 2023. As a result, a lot of IT companies and brands are increasing their investment in the sector.

Creation of the Human Touch

Brands will continue to recognise the value of having a social media presence, but in 2023, we'll finally see them adopt a more personal approach to the channel. Businesses will start to prioritise content that features 'real' users rather than models to capitalise on the possibilities of peer-to-peer communication and feed the desire for authenticity. 91% of customers are more likely to purchase or shop with brands that provide personalised offers and recommendations. Therefore, distributing relevant content will have a much higher success rate. Brands will adopt more conversational tones by showcasing more of the 'inner workings and behind the scenes.' To become more responsive and interactive, they will drop the polished sheen.

Final Thoughts

Given the importance of social media in today's society, marketers swarm to social media sites to connect with their target demographic. On the other hand, social media is overrun with content, and the competition is expanding rapidly. Without a well-thought-out social media strategy, it may be difficult to stand out. Maintaining awareness of these newest social media trends will strengthen your plan and help you stand out from the competition. Your company could achieve new digital heights in 2023! So, stay up to date on these most recent advances and use them in your social media campaigns.

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BlogSocial Media Marketing | Content Marketing

Top Six Social Media Trends that will define 2019

Social media is evolving constantly and so are the opportunities for brands to grow. How can we make the most of what follows in 2019? These 6 trends will help you understand it better. As a marketer / business leader we all have a strategy for our brands on social…

By Niharika Singh
December 26, 2018

Social media is evolving constantly and so are the opportunities for brands to grow. How can we make the most of what follows in 2019? These 6 trends will help you understand it better. As a marketer / business leader we all have a strategy for our brands on social media. But, with the continued change in trends it becomes more challenging to stick to our story. Gone are the days when at one point “like” was the only emotion with which we could express and 140 characters didn’t seem enough to explain what’s on our mind, Twitter and Facebook bent their ways and opened a Pandora’s box. With changing times, social media marketers have upgraded themselves to pensive strategies that marry new trends and business growth, it is perhaps why sustenance has been fruitful.

As the end of 2018 is in sight, here is how marketers can stay ahead of time and get their marketing tools in place as they prepare for an eventful 2019. 1. Creating contextual empathetic moments The past decade has been big on realizations and deep diving into creating content that enhances user experiences; noticing the trend across social media the user attention span or daily sessions online have gone down tremendously however, active users across platforms have been increasing year by year. The challenge that lies ahead of marketers / content creators is to engage the user within fragmented interactions and instantaneous responses. The micro moments do not limit to the period between consuming and engaging with content but also are big on shift of intent. Each time our users pick up their mobile phones and browse their preferred platform they anticipate quick delivery. It is these intent-rich moments when decisions are made and preferences shaped. The convergence of sales and ORM here will be of key importance and will bridge the gap between expectations and reality. How to use Instagram stories to create micro moments for business: https://youtu.be/Xv-8hDlPfz8 2. Beyond branded content, exploring crowdsource advocacy content I0 years in to the digital shift marketers need to get comfortable and learn to have fun with content. Now is the time where we do not only need content creators but curators too. Keeping an eye out for the best content from our followers is the answer to 19/20 questions raised in every marketing meeting. It not only helps you understand your audience better but, also helps us design the best personalised content marketing strategy. Needless to say, It is through these insights that businesses are able to generate leads and maximise sales. real experiences of the real customers = *effective marketing (more credibility, more authenticity and more sales - The Gold Mine) Best user generated campaigns of 2018: https://www.cmo.com.au/article/605649/7-brands-great-user-generated-content-campaigns/ 3. Real time marketing: Let’s react Brands often find trouble finding the perfect balance between reacting to the ongoing trends and not going overboard with it. It is essential to understand when you can have the say and when you might go out of context. Like any alternative marketing strategy, the real-time marketing has also evolved over the years. It has become a lot of customer-centric instead of simply following the most recent trends or current events. Real time promoting analyses every kind of client knowledge accessible and decide the client's behavior to succeed in bent them. The definition of real-time marketing has evolved over the years with a suite of best practices. Agencies /Brand managers need to adopt sophisticated marketing tools, new story telling tactics, and innovative creative approach followed by quick and polished execution to witness best results, brands like Zomato, Durex are some of the best examples of having the best RTM strategy, through their mass appeal and relevance they are not only open to talk about anything and everything but are also the trailblazers while at it by setting new examples from different genres everyday. The key to a good RTM campaign are the 3 “Be”, The key to a good RTM campaign is through these 3 responses: Be Intuitive, Be Quick, Be Relatable.

4. Influencers and advocates: The better investment 2019 is going to be a big one for the leadership worldwide! Why is it essential for leaders to be present on social media and more than anything, also engage with the audience? The social paradigm shift that requires C-suite to join the digital shift has to do largely with the credibility and responsibility of the business. Gone are the days when the presence over social media meant all about exploring and connecting with peers however, with the new cultural revolution or paradigm shift businesses can be built and destroyed in a very short period of time. Even post 10 years of the digital revolution a shocking 61% of Fortune 500 CEOs are still not effectively active and participating. CEO.com. Despite rigorous trainings and consulting the challenge at hand is still the same – the age old ways of understanding and interpreting tweeting or engaging on LinkedIN. The need of the hour isn’t alone to be able to voice the vision to your audience but, also to actively participate in conversations with the investors, media, business prospects, peers and employees to yield potent business results. In a nutshell - a structured social digital transformation plan that clearly distinct between authentically social and fake social and bridges the gap between the leadership and its audience is the key to taking the bull by the horns. . 5. Micro infleuncers & customers advocacy Being married to the idea of bringing celebrity endorsements isn’t a new concept, brands have loved it, adapted it and also exhausted too, however, the business impact created and its scale of effect is currently limited to impressions and engagement only. It is not only essential to identify a way to quantify it more relatively but, is also necessary to define its relevance. We often tend to confuse audience with influence i.e. having a lot of Twitter/Instagram followers doesn’t give an individual the power to drive action, it only gives them power to drive awareness. The paradox of influencer marketing is such, while merely attempting to influence the audience it results in to endorsements which clearly is a commercially created fiction. The need at large is to fight the feud and contribute towards substantiating the impact for sustenance of the method. In 2019 and the years ahead, the future of influencer marketing will run parallel with brand advocates. Brand advocates can easily be defined as “turning enthusiastic customers/employees into a powerful marketing force.” When employees and customers actively promote your brand, the individuals in their social circles receive first-hand info from real individuals they apprehend and trust.It creates a degree of legitimacy that merely cannot be achieved through alternative "hard sell" or paid promoting ways. 6. Personalization Given the tremendous measure of data being transferred by individuals every day, it's turned out to be anything but difficult to get bits of knowledge into a wide range of data about the general population sitting behind the screen. This has opened the way for upgraded personalization, and that, thus, has expanded customer desire for the equivalent. Content, items, messages - every last bit of it would now be able to be found on the shopper's buy history, clicked joins online life posts and other conduct. Netflix offers shows to watch dependent on your taste, Amazon and eBay demonstrate items like the ones you've purchased previously. What's more, this is before you significantly think about Google and Facebook - they know us all around and utilize this data to make our experience customized. While customized promoting can be agitating it's likewise really helpful for the client, and clients are not prone to surrender the advantages at any point in the near future. As much as 96% of advertisers trust that personalization progresses client relationship. Clients may stress over dubious security dangers, however despite everything they welcome the recommended item they've been searching for, and additionally the warning of the deal in their most loved shop. Regardless of the worries, personalization is obviously the best approach for advertisers to support battle execution. easyJet’s heart warming 20 year celebration marketing campaign, was an ideal example making best use of personal information.

Read up about the campaign here: https://bit.ly/2R5I62k Since we are now up to speed with the most recent online networking patterns, let’s get set for some revolutionary marketing battles for the year 2019.

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