Digital Marketing / Inbound Marketing

2023 Trends Digest

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As the world continues to become more digitally connected, one of the most important aspects of success for businesses in the year 2023 will be staying up to speed with the ever-evolving landscape of trends digest.  Let's revisit some of the trends you definitely need to own this year: E-commerce…

As the world continues to become more digitally connected, one of the most important aspects of success for businesses in the year 2023 will be staying up to speed with the ever-evolving landscape of trends digest.  Let's revisit some of the trends you definitely need to own this year:

E-commerce Trends

With the growing usage of mobile internet, Ecommerce has taken centre stage in our lives. By 2023, industries will embrace these new Ecommerce trends and will capitalise on the opportunities presented.
  • Leverage Social Commerce
  • Advance Payment Modes
  • Omnichannel Customer Experience
  • Eco-friendly Shopping choices
  • Rising Presence of AI
Read the exhaustive BLOG here

PR Trends

Technology will be a major influence on PR trends in 2023. Keep an eye on the future with the newest PR trends for 2023, which include cutting-edge technology and creative narrative strategies.
  • Customisation and Connections
  • Focus on Mission & Value-based Storytelling
  • Change the Game with Technology
  • Rise of Interactive Content
  • Metrics and Ratings
Read the exhaustive BLOG here

UX/UI Trends

UX/UI trends in 2023 are projected to be more data-driven, utilising predictive analytics and AI technology. Designers will ensure their design decisions take into account accessibility and vision.
  • Leverage Motion Design
  • Interact with 3D Imagery
  • Enhance Typography
  • Employ Immersive Scrolling
  • Virtual and Augmented Reality
Read the exhaustive BLOG here

Social Media Trends

In 2023, social media trends will continue to push the boundaries of what is possible with technology. Connectivity and collaboration will be the two major pillars of social media.
  • Rise of Nano Influencers & UGC
  • Boom in Social Audio
  • Expansion of Social Commerce
  • Gaming is the New Playground
  • Creation of the Human Touch
Read the exhaustive BLOG here

Influencer Marketing Trends

In 2023, influencer marketing trends will be driven by the increasing demands of customers and their ever-growing reliance on social media channels to make informed purchase decisions.
  • Consumption of Quick Content
  • Rise of Nano Influencers
  • Employing Influencer Subscriptions
  • Power of Live Streaming
  • Expanding Influence Genres
Read the exhaustive BLOG here

SEO Trends

In 2023, a key trend in SEO will be the continued importance of user experience. A major emphasis will be on page speed and other factors that influence the user experience. 
  • Optimising Mobile-friendly Websites
  • Answering PAA Queries
  • Utilising Various Forms of Content
  • Powering AI Content
  • Trusting Boring Ol’ SEO
Read the exhaustive BLOG here

Marketing Automation Trends

Marketing automation trends in 2023 are predicted to lean heavily on personalisation. With intelligent automation, marketers will be able to tailor their messages effectively instead of sending generic campaigns.
  • Embracing User Quality Data
  • Emergence of Omnichannel Marketing
  • Leveraging Personalised Content
  • Generating Lead Capture
  • Utilising Conversational Marketing
Read the exhaustive BLOG here.

Paid Media Trends

In 2023, paid media is expected to grow significantly as more companies continue to incorporate digital marketing into their campaigns. 
  • Utilising Influencer Marketing
  • Leaning on First Party Data
  • Embracing Omnichannel Marketing
  • Leveraging Meta
  • Exploring Pinterest Marketing
Read the exhaustive BLOG here

Social Commerce Trends

Social commerce trends in 2023 will see an increase in social media usage, technology, and better consumer experience. These offerings will drive the digital shopping experience. 
  • Utilising Visual Commerce
  • Embracing Descriptive Live Streaming
  • Collaborating with Micro Influencers
  • Selling with AI Chatbots
  • Offering Customised Experiences
Read the exhaustive BLOG here

Tech Trends

2023 is projected to be a year of significant technological advancements. Emerging technologies like quantum computing, computer vision, and robotics are set to become more advanced and commonplace.
  • Applied Observability
  • Digital Immune System
  • Edge Computing
  • Super Apps
  • Robots will Become More Human
Read the exhaustive BLOG here

Content Marketing Trends

Content marketing will continue to be an important part of digital marketing in 2023, and emerging trends will be focused on personalising content and delivering it in the most effective and engaging way possible. 
  • Short Form Videos
  • Embracing Voice Search
  • Strategic SEO
  • Leveraging Tech for Creativity
  • Powering with Podcasts
Read the exhaustive BLOG here

Digital Marketing Trends

Digital marketing is an ever-evolving field that is quickly changing the way businesses reach and engage with their target audiences. Digital marketing trends are very crucial to maintain a connect with the customers.
  • Relying heavily on Data
  • Boom in Live Audio Interactions
  • Youth-centred Marketing
  • Leveraging Pinterest Marketing
  • Augmented Reality becomes Mainstream
Read the exhaustive BLOG here Trends have and will continue to shape the future of virtually every industry, from design to marketing, from finance to retail, technology and beyond. Staying informed about emerging trends not only enables businesses to remain competitive but it also allows them to identify and seize opportunities to distinguish themselves from their competitors. 

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    Social Media Marketing

    Discover the Top Social Media Trends in 2023

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    Social Media today has turned into a dynamic landscape, with user appeal and behaviour resulting in constantly-evolving features of social channels. For marketers searching for fresh, inventive methods to connect with their target audience, this constant change creates the scope for fantastic opportunities. Utilising social media trends will not only make…

    Social Media today has turned into a dynamic landscape, with user appeal and behaviour resulting in constantly-evolving features of social channels. For marketers searching for fresh, inventive methods to connect with their target audience, this constant change creates the scope for fantastic opportunities. Utilising social media trends will not only make you stand out and expand the market but also help boost user interaction and your company's visibility. Let's look at the latest social media trends that will be prominent in 2023.

    Rise of Nano Influencers & UGC

    Working with nano-influencers has already proven successful for many well-known firms, and in 2023, this trend will reach new heights. 90% of effective influencer marketing efforts use nano-influencers as they connect your brand with niche audiences and give you direct access to your target market. Nano-influencers' credibility is stronger than that of bloggers who are paid to promote a product, considering their feeds do not contain many advertisements. Therefore, UGC is another successful component of content strategy. It demonstrates that your product is well-liked and in demand in the market.

    Boom in Social Audio

    The significance of audio in social media is rapidly evolving as more social media platforms shift toward active interaction with customers via dialogues. Therefore, in 2023, businesses should develop a plan that makes the most of social audio. For instance, they can have channel-specific strategies wherein users are more inclined to view with 'sound-on' mode. Live audio interactions will enable people to be their most authentic selves by promoting better empathy and accessibility. In addition, marketers can leverage audio for a Tête-à-Tête on topics relevant to their brand. These discussions will be the newest form of UGC with free-flowing conversation as the attendees will provide all the content. Digitisation, along with the rising integration of social commerce platforms and AI-enabled chatbots that help predict customer behaviour and optimise UX, is trending in the market today. 

    Expansion of Social Commerce

    Digitisation, along with the rising integration of social commerce platforms and AI-enabled chatbots that help predict customer behaviour and optimise UX, is trending in the market today. In 2022 sales via social media platforms are estimated to add up to $992 billion. Moreover, its popularity shows no signs of dying down and is further anticipated to reach nearly $3 trillion by 2026.  Marketers can tailor content to the audience and automate marketing communication. Smart CRM tools also help move prospects along the funnel seamlessly and manage all customer data in a single source of truth. Consider both existing and potential customers. Ensure that you reach them across all touchpoints and channels they use. Identify effective ways of engaging – through live videos, custom graphics, or UGC.

    Gaming is the New Playground

    With social media platforms being the 'tried and true advertising channels, 2023 will bring a wealth of exciting new prospects for brands and enterprises in the gaming industry. To narrow the gap between virtual reality and real life, gaming can be leveraged as a means of community engagement. Marketers can empower streaming platforms to increase social interaction. Gamers are constantly in pursuit of new content to check out, preferably in real-time. Therefore, smart marketers will focus on hyping up live events such as announcements and competitions. As a result, the gaming business is predicted to be worth over $200.8 billion by 2023. As a result, a lot of IT companies and brands are increasing their investment in the sector.

    Creation of the Human Touch

    Brands will continue to recognise the value of having a social media presence, but in 2023, we'll finally see them adopt a more personal approach to the channel. Businesses will start to prioritise content that features 'real' users rather than models to capitalise on the possibilities of peer-to-peer communication and feed the desire for authenticity. 91% of customers are more likely to purchase or shop with brands that provide personalised offers and recommendations. Therefore, distributing relevant content will have a much higher success rate. Brands will adopt more conversational tones by showcasing more of the 'inner workings and behind the scenes.' To become more responsive and interactive, they will drop the polished sheen.

    Final Thoughts

    Given the importance of social media in today's society, marketers swarm to social media sites to connect with their target demographic. On the other hand, social media is overrun with content, and the competition is expanding rapidly. Without a well-thought-out social media strategy, it may be difficult to stand out. Maintaining awareness of these newest social media trends will strengthen your plan and help you stand out from the competition. Your company could achieve new digital heights in 2023! So, stay up to date on these most recent advances and use them in your social media campaigns.

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