The journey of Gionee Elife E7 from the research labs of China to the beautiful shores of India and everything that happened in-between Client Name: Gionee India Agency: #ARM Worldwide Pvt Ltd Premise: Having launched the Gionee Elife E6 in India and announced its arrival to the continent of India, Gionee Mobile was all set

Campaign Background: Gionee Mobile, a leading smartphone manufacturer in China, is known for its impetus on excellence in R&D, which results in high quality smartphones. Gionee was set to bring its latest flagship device, called the Gionee Elife E7 to India. The device was a successor to the Gionee Elife E6, which had given the

How Citibank and its 24 E-Com partners took to Social Media to engage with the audience, educate them about the various offers during the largest Cyber Sale in India, and encouraged them to cash in the on the unique opportunity presented to them with OMG Sale. Premise: #OMGSale 2013 was the next iteration in the

After a grand opening and having read through all your, ‘We missed you messages’ and love in the form of shares on Social Media, we are back with our roundup of everything that is newsworthy in the digital space. We are sure you will agree that given the short-ish week this was in India, it

How Citibank took charge of the celebration of festivities in the digital world, laying foundations to the stage where it could showcase and differentiate itself with mouth watering offers on its Credit Cards, against the clutter of competition in 2013. Client Name: Citibank Premise: Diwali is one festival, which brings everyone together irrespective of our

It has been three months since we invited you here, and we know we have been missed a fair bit on theses shores but things have been super crazy as all of us at #ARM Worldwide chase our dreams of doing things that believe would bring about a positive change. Our apologies for ignoring serving

Our first year of operation as #ARM Worldwide with collective independent experience of over 40 man-years was put in to write Digital Marketing trends for 2014. This year, we thought of going beyond and talking about must implement a strategic direction – which translates to predictions with a specific direction. As one of the leading digital

Web designs just like everything in the world are iterative and progressive. Over the years, our design language, elemental understanding and way of interaction has changed, largely thanks to newer technology, mediums and screen sizes that have come into play. Looking back at a site that was designed as recently as 2012 and one that

For a very broad set of audience, Google and the internet are synonyms. Given the popularity and high penetration of Google, extrapolating the Google Search trend gives a broad picture of everything that was popular on the internet in a calendar year. To give us an idea, every year, Google releases the data that encapsulates the

With December fast approaching, the end of the calendar year and winters very much here, please allow us if we go in a retrospective mood over the period of the next month. And while retrospection will remain the theme for December, as always, our focus will be on future and how to maximize 2016 for