Why Should Marketers Go for ROI Driven Content Marketing Agency?


Why Should Marketers Go for ROI Driven Content Marketing Agency?

Content marketing is one key form of inbound marketing, where you attract customers to your company’s website instead of going out in search for them. The customer attention is achieved via creating and sharing content through various formats. This can be done on any of the several social media platforms that exist in today’s online

Why B2B Technology Companies Need to Adopt Inbound Marketing


Why B2B Technology Companies Need to Adopt Inbound Marketing

We all must have heard the term Inbound Marketing, but still, we’ll start with the definition of Inbound Marketing. Inbound Marketing is the process using the different forms of pull marketing like blogs, SEO, social media, and others to attract customer’s attention using the relevant and interactive content. Compared to outbound marketing, inbound isn’t about

Marketing Automation Software: Why it’s Important for Your Business Success


Marketing Automation Software: Why it’s Important for Your Business Success

Whenever you have flocked to Google to search for latest marketing trends, you must have come across the term ‘Marketing Automation’.  Or, you must have heard your friends and colleagues talking about it. But, what is Marketing Automation? How effective is it? And, why a business must use it or even spend their time and

How Much Should B2B Companies invest in Digital Marketing [2017-2020]


How Much Should B2B Companies invest in Digital Marketing [2017-2020]

A report from Forrester Research demonstrates how companies are allocating marketing funds between offline and online campaigns. The report perfectly answers the question of how much of a company’s marketing budget should be allocated to digital channels. In the same breath, it also answers the question as to which online or digital channels will bring

The CMO’s Guide to Better Team Collaboration


The CMO’s Guide to Better Team Collaboration

  When working on a task, an individual often needs the input of other employees. Team collaboration is the input which can do wonders if used wisely, as it combines the efforts of the team members towards the achievement of a particular goal. Thanks to the dynamic technology which has enabled teams to collaborate in

7 Essential Marketing KPIs for SaaS Companies in 2017


7 Essential Marketing KPIs for SaaS Companies in 2017

The industry of Software-as-a-Service (SaaS) knows no boundaries of growth in today’s marketplace. Companies are leveraging their competitiveness and decision making standards with its help. Even the penurious segments of this industry are expecting a compound annual growth rate of 19.7% by 2019. Not only this, an escalation of more than 25% is expected in

7 Tried & Tested Inbound Marketing Strategies for SaaS Companies


7 Tried & Tested Inbound Marketing Strategies for SaaS Companies

With internet taking over companies’ operations, Software as a Service (SaaS) companies are witnessing a tremendous demand growth. This requirement has to be fulfilled by quintessential services to the customer’s needs. If you are a SaaS company or a client or here just because your internet wanted you to have an insight on SaaS, then

5 Things to Consider Before Buying a Marketing Automation Software


5 Things to Consider Before Buying a Marketing Automation Software

  Marketing Automation in today’s business sphere is the new potential streamlining strategy in the marketplace. Be it automating complex actions, aligning workforce, increasing transparency or reducing duplication costs, marketing automation tools step ahead to streamline progress. Wise decisions are made with detailed research, brainstormed opinions and complete knowledge. Before making this impactful investment, here

How Effective is Your Content Marketing Strategy?


How Effective is Your Content Marketing Strategy?

Wondering whether the money you put into the content marketing is helping the company? Is the strategy achieving what you thought it will? Are you a part of the group of people who believe you can’t gauge the results from content marketing? This article will help you understand better the methods of assessing the content

5 Growth Experts Every Marketer Should Follow


5 Growth Experts Every Marketer Should Follow

Growth is a passive and endless function. It is a positive development in size or maturation over the course of time. Whether it’s a buyer or business everybody craves for it. Organization hires a team of growth hackers whose sole aim is to search for marketing medium who would pinpoint the final practical, efficient approach

Google