Digital Marketing Insights | #ARM Worldwide Blog

Trends to Track in Digital Marketing 2020


Trends to Track in Digital Marketing 2020

Gone are the days when artificial intelligence (AI), voice search engine optimization (VSEO) and data-driven marketing were considered absurdly ambitious concepts. In present times, business leaders are greatly prioritizing implementation of these digital marketing trends to drive business growth and thrive in 2020.  In the time ahead of us, we will see out-of-touch marketing strategies

The Role of Digital For SME’s


The Role of Digital For SME’s

Digital for SMEs The small and medium businesses (SMEs) in India comprise of 63.4 million units and accounts for approximately 1/3rd of India’s GDP, offering employment opportunities to an approximate figure of 460 million people. Similarly, in terms of exports, the SMEs contribution is estimated at about 45% of the total exports.  Despite the SME

Digital Transformation Through E-Commerce


Digital Transformation Through E-Commerce

Transforming e-commerce Thirty years ago, if someone said they are opening a business, it was natural to assume that they will either purchase or rent a space, set up phone service, rent some computers, and work on attracting customers. The internet changed all that, though, and now one doesn’t even have to leave their couch

How AI Revolution Will Transform Digital Experiences


How AI Revolution Will Transform Digital Experiences

AI revolution in digital space The age of AI  By 2023, 40% of infrastructure & operation teams will use AI-augmented automation, resulting in higher productivity with greater agility & scalability. Usage of the chatbot to grow at a CAGR of 29.7% probing bots as the future of customer support.  In the past two years, there

What’s shaking up social this week?


What’s shaking up social this week?

That’s so social! Social media is an ever-changing medium. Whether it’s keeping track of new developments and improvements on various social media platforms or adopting new social media strategies and evolving statistics and data, digital marketers and business owners need to keep themselves well-updated and educated at all times. Here is a list of the

Stamping Your Presence In the Digital Realm


Stamping Your Presence In the Digital Realm

Rule The Digital Realm Companies across the globe are slowly coming to terms with the volatile business environment that we are surrounded with due to COVID-19 pandemic. Some companies have temporarily frozen their operations, and some have decided to implement a digital-driven working system, and how you approach it should be a primary focus in

Embracing Digital Trends to Engage Audiences


Embracing Digital Trends to Engage Audiences

Unifying Digitally The Social Factor Entertain your audience with gaming formats as Twitter reports 89% spike in conversations around games on the platform. Convert your video-chats into podcasts with Spotify’s Anchor. Use this for interviews, conversations with co-hosts and for creating branded podcasts. To make trade easier for the grocery stores and MSMEs, Facebook partnered

Marketing In the Pandemic Through the Digital Universe


Marketing In the Pandemic Through the Digital Universe

Ace The Digital Space Living Through The Pandemic  To adapt our marketing during COVID-19, the way we do business and marketing is changing including the digital space which is now evolving faster with new updates. 41% marketers intend to make use of the momentum to maintain or increase their presence in the media. Stay updated

The Evolved Media State Amid the Pandemic


The Evolved Media State Amid the Pandemic

The COVID-19 pandemic has brought along a substantial amount of restructuring and rethinking of marketing strategies. Let us evaluate how the form of digital media has taken new shapes in the post-covid world and how brands can leverage digital media platforms to fulfil marketing objectives and goals –   Media Trends Google Ad Scripts are a

A Brief Look at Everything Social


A Brief Look at Everything Social

What’s new in social Snapchat’s AR Donation lenses: In partnership with the United Nations (UN) Foundation’s Covid-19 Solidarity Response Fund, Snapchat has launched new AR lenses on the app that are directing Snapchatters to the donation page for the Covid-19 Solidarity Response Fund by WHO. Facebook’s new app for couples: TUNED, Facebook’s new iOS-only app

This Week #InDigital


This Week #InDigital

 Don’t just work from home, #WorkForDoctors – helping hospitals fight coronavirus pandemic 1. #WorkForDoctors is a campaign launched by collaborative efforts between Huami’s Amazfit, #ARM Worldwide and PR Innovations.  2. The primary aim of the campaign is to offer invaluable support and aid to the medical workforce who are risking their lives to save ours.  3.

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