Digital Marketing Insights | #ARM Worldwide Blog

This week in digital – How content and marketing strategies work together, Facebook allowing in-stream-only video ads, 50% of digital media time spent on 5 apps & Snapchat giving advertisers more control over their ads


This week in digital – How content and marketing strategies work together, Facebook allowing in-stream-only video ads, 50% of digital media time spent on 5 apps & Snapchat giving advertisers more control over their ads

Let’s take a look at the latest developments from this week in the digital world. “Content and marketing strategies are working in silos.” – Ritesh Singh, #ARM Worldwide Both content and marketing strategies work in tandem to effectively improve a company’s brand image. When done so properly, this can lead to huge ROI. #ARM Worldwide

10 Marketing Blogs Every CMO Should Read


10 Marketing Blogs Every CMO Should Read

Marketing blogs are an excellent way to stay out and discover crucial information and identify tried-and-tested ways to spot the various marketing trends around today’s fast-paced industry. So here are the top informative and essential marketing blogs that every CMO should follow: #1. Marketing Land Marketing Land is a reliable source of the latest news

Social Media: A great marketing tool for SMBs


Social Media: A great marketing tool for SMBs

Social media is the new way of communication. It hasn’t been here for long (maybe just over a decade) but it already is the most widespread method of communication. Social media has become so important that it is one of the biggest contributors to website traffic. The advent of so many social media portals has

How to Prove the Value of Inbound Marketing to your CMO


How to Prove the Value of Inbound Marketing to your CMO

Inbound marketing has become a buzzword and an upcoming trend to talk among marketers for building an effective marketing strategy. It is a form of marketing which empowers potential customers by generating the content that resonates with the readers. Inbound marketing uses strategies in a way so that a company is visible to its clients.

21 Myths About Facebook Ads Every CMO Should Avoid


21 Myths About Facebook Ads Every CMO Should Avoid

We have all witnessed the rising popularity of social media giant Facebook, not only as a social media platform, but as an advertising platform as well. Whether it be big or small business, irrespective of any industry, most of them are on social media these days. And most of them also use popular social networking

12 Must Watch TED Talks For CMO’s


12 Must Watch TED Talks For CMO’s

TED talks are the short stories from some of the most influential and an engaging speakers around the world. They’re full of insights on the endless range of topics from human nature to scientific breakthroughs to trends in designs. They’re inspirational and informative which can help you to become a better person in your personal

10 Tactics to Make Social Media Work for SMBs


10 Tactics to Make Social Media Work for SMBs

With most companies shifting their marketing attention from traditional media to social media, the importance of good marketing tactics has constantly been increasing. Getting the right marketing tactics is very important, or else the strategy is ineffective. There are a lot of methods that people have used from time to time-related to social media marketing,

How Inbound Marketing Can Help You Grow Your Startup


How Inbound Marketing Can Help You Grow Your Startup

Inbound marketing refers to a marketing strategy that helps companies bring their potential audience to their business, rather than having the marketing team pay a hefty amount and fight for the customer’s attention. Companies create marketing content in order to appeal to their potential customers, which attracts qualified client leads to the business and keeps

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