Digital Marketing Insights | #ARM Worldwide Blog

Rising Phase of Digital Marketing in Education Sector


Rising Phase of Digital Marketing in Education Sector

How often do you come across a situation when you see a brand using old-school marketing tactics? We guess that it’s not so frequent as it used to be. Ever since digital platforms have taken center stage, offline marketing/traditional marketing has taken a backseat. Digital marketing not only helps a brand to promote themselves to

Importance of Online Marketing for Education Sector Industry


Importance of Online Marketing for Education Sector Industry

The education sector has become more competitive and sophisticated than ever before. This is due to the increase in the number of digital marketing agencies. In today’s era of competition, institutions need to adapt to effective digital marketing strategies to go through new changes. Nowadays, the invention of the internet has totally changed the way

What CMOs Should Expect From SEO Company


What CMOs Should Expect From SEO Company

As a CMO, if you feel that your business is growing at a relatively slow pace, and the ROI is not as high as you had anticipated, then it’s obvious that you have to take the appropriate measures to handle this situation. You may have decided to prioritize SEO, and redirect a considerable amount of

Evolution of E-Commerce Technologies in the Last Five Years


Evolution of E-Commerce Technologies in the Last Five Years

The emergence of the digital age has certainly impacted almost every individual in some way or the other. Now, people have access to any type of information in the world at the palm of their hand. This digital boom has hugely impacted the way marketing is being done. Many new trends in marketing have emerged

This week in digital – How to tap into the millennial market with social media, find your best prospects on LinkedIn, Facebook’s new dynamic creative tool, Snapchat unveils the Snap Pixel


This week in digital – How to tap into the millennial market with social media, find your best prospects on LinkedIn, Facebook’s new dynamic creative tool, Snapchat unveils the Snap Pixel

There are a bunch of developments in the digital world that have occurred this week. Let’s take a look at the latest ones as of yet. How to tap into the buying power of millennials with Social Media This year, the calculations state that millennials in the U.S. alone will be spending $200 billion by

Everything You Need to Know About Perfect Lead Generation Website


Everything You Need to Know About Perfect Lead Generation Website

Today, technology has changed the way we market and promote our products and services. Websites have become imperative for any business to maintain a digital presence on the web. An active site helps marketers generate leads, which is one of their primary objectives. Marketers use various tactics to nurture their leads, but a fair share

7 Inbound Marketing Tactics For Educational Institutions To Drive Growth


7 Inbound Marketing Tactics For Educational Institutions To Drive Growth

The world of marketing is ever-changing, with every industry imaginable adopting faster, sleeker and overall more effective marketing methods. In this regard, the education industry is no different. With so much information available to the potential students, it is easy to get lost in this deafening noise. A higher educational institution generates a lot of

6 Must-Follow Inbound Marketing Leaders


6 Must-Follow Inbound Marketing Leaders

When they said change is a constant, they must have been referring to the ever-evolving universe of B2B Inbound Marketing. In the world of digital marketing, knowledge is what matters and what truly accords power. You need to think on your feet and keep up with the fast-paced changes and trends that keep altering the

Top Challenges SaaS Companies Face in Lead Nurturing


Top Challenges SaaS Companies Face in Lead Nurturing

Let’s assume a situation – you’re pleased as punch that a lot of people have signed up on the landing page of your SaaS product. Now what? It’s time to wake up and smell the coffee – you still have to achieve a more unnerving job.  You still need to nurture these leads and convert

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