PR

The Biggest PR Trends to Watch Out for in 2023!

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The secret to building a successful track record for marketing public relations is keeping up with upcoming trends while leveraging expertise to meticulously implement strategies and tactics tailored to your audiences. Let's take a look at some Public Relations Trends for 2023 that your plans should incorporate as we prepare to…

The secret to building a successful track record for marketing public relations is keeping up with upcoming trends while leveraging expertise to meticulously implement strategies and tactics tailored to your audiences. Let's take a look at some Public Relations Trends for 2023 that your plans should incorporate as we prepare to usher in the new year and help clients grow in the face of profound changes across industries: 

Customisation and Connections

Brands need to build a permission-based marketing database to execute a cookie-free future. To keep up with the audience's attention, you must address issues that are personally relevant to them.  One-to-one customisation and marketing will be more prevalent in 2023, and they will become the primary aspects for the success of many brands. PR interactions with the media might benefit from the same personalised marketing approach. Releasing a press statement or mass emailing will no longer guarantee success.  The best method is to strengthen media relationships and supply your contacts in the media with worthy content they can use. Then, collaborate and determine the most influential means of getting your story across using the co-creation model.

Focus on Mission & Value-based Storytelling

People want to support brands that align with their integral values. But they would first like to see those values in action: it's about walking the walk, being accountable, and spotlighting your client's follow-through. Therefore, your top priority when implementing PR trends in plans should be incorporating socially-aware storytelling. In addition, communicating the value of your client's products and their BTS efforts, whether philanthropy, sustainability, or social justice initiatives, will serve as a better way to bond with the public. Show the impact PR has on your company's bottom line, and use data to improve the performance of future programs. Use data and technology to craft relevant content and measure results against goals. 72% of marketers rate creating more engaging content as their biggest challenge. By applying data to storytelling, communicators learn what resonates with people and create campaigns that earn results.

Change the Game with Technology

AI is about to drive its way into your event calendars and your workflow. The technology is still pretty new, but brands are already taking advantage of AI's endless possibilities. Professionals must use AI software to automate their most tedious tasks, proofread pitches, and monitor audience sentiment on their latest campaigns.  Work with clients to bring exciting new tech to their marketing, too. Tons of brands are jumping to AI, especially with virtual reality and the metaverse taking up more and more space in the media landscape. AI is also built for speed, scale, and security to analyse vast data on consumer behaviour and generate predictive insights on the potential success of your advertising or communications.

Rise of Interactive Content

To avoid your target audience mindlessly scrolling past your content on social media, consider creating dynamic, interactive content that stimulates active engagement, creating unique brand experiences. Augmented reality shopping, scrollytelling and videos are some examples that can be leveraged. It may not even be expensive, and the content can often be reused in multiple ways on different platforms. Interactive content allows the audience to engage with it by leaving comments, clicking links, or answering questions. It is worlds apart from written content, which remains static. Interactive content will also help boost brand reputation and authority and convey your message. Some companies have already started experimenting by mixing interactive content with statics.

Metrics and Ratings

It is binding to have honest discussions with clients to define the parameters of success for each campaign and thrive in this journey. There is a growing interest in evaluating PR efforts with complex data. We can be less concerned with measures like reach and engagement and more about the impact of the campaign's efforts on revenue. When doing link outreach, ensure you're pitching content to relevant, authoritative sources, and personalise each message to increase the chances of acquiring links. Think of your public relations KPIs as metrics with purpose. It would help if you defined them concerning your PR trends strategy as a whole campaign for them to be meaningful (and remotely useful). 

Wrapping Up

As we move further and further into the digital era, use these powerful PR Statistics and Industry Trends to elevate your strategies. It allows for each campaign to be measured. By leveraging these trends, you can work within your budget and deploy PR strategies to better serve your business.

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    E-commerce Marketing

    Black Friday E-commerce strategy: Tips for 2022

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    The holiday season serves as a win-win situation, for both shoppers and businesses. For shoppers, it is an opportunity to get great deals and discounts, and for businesses, it is an opportunity for brand awareness and new customer acquisition. With the assistance of a great e-commerce SEO agency, businesses create…

    The holiday season serves as a win-win situation, for both shoppers and businesses. For shoppers, it is an opportunity to get great deals and discounts, and for businesses, it is an opportunity for brand awareness and new customer acquisition. With the assistance of a great e-commerce SEO agency, businesses create a better online shopping experience.

    Black Friday kickstarts the holiday season with immense zeal. 

    During this time, the number of shoppers proliferates in the wake of celebrations, as online retailers offer abundant discounts, making it one of the busiest times for the E-commerce industry. The Monday after Black Friday and the Thanksgiving weekend is dedicated to E-commerce businesses therefore it is called cyber Monday. But, the two impediments with this season are:
    • immense competition, 
    • highly price-sensitive shoppers, 
    therefore, it is imperative to start strategizing early on.

    Why optimize your E-commerce business for Black Friday? 

    One of the biggest reasons to optimize for black Friday is that it is a shopping season. Other reasons to strategize for it are: 
    • It is a great time for small retailers to enhance their brand awareness and acquire new customers.
    • The conversion rate is higher. As per statistics, Black Friday 2021 experienced online sales of over $8.8 billion.
    • Shoppers enjoy the convenience of shopping online over standing in long queues.

    How to optimize your E-commerce business for Black Friday? 

    • Conduct keyword research for your Black Friday campaigns
    Keywords are the key elements when it comes to searching for a product online as they connect your business to the pertinent shopper. E-businesses must identify the best functioning ones for black Friday and cyber Monday. Shoppers also make immense use of voice assistants such as home bots, and mobile voice searches to look for products, therefore, targeting long tail and semantic keywords is also essential.
    • Inculcate external linking practices
    External links are the external sources through which a shopper visits your website. Best SEO services provide a good link-building strategy which widens the scope of traffic acquisition.  Some practices followed for external linking are: Guest blogging Article submission Social media sharing 
    • Optimize & audit your e-store
    Retaining visitors to your website is extremely important to push them down the marketing funnel. As per stats, 88% of users say they would not revisit a website after a bad experience. You must also conduct regular audits to keep your E-commerce site away from any broken links, images, spam, and indexability errors. This is exceptionally crucial during the holiday season, which serves high traffic potential. Keep in mind the following points to optimize your online store for Black Friday:  Create a dedicated landing page for the Black Friday sale.  Ensure that the shopper is able to comfortably navigate through your E-store.  Ensure your website loads swiftly. Make sure your website is mobile-friendly. Have a convenient checkout process with a variety of payment options. 
    • Be a honey badger 
    Lately, E–shoppers have started searching for products sooner, making e-businesses initiate their holiday campaigns earlier. Starting early keeps your business a cut above the competitors. You can be a honey badger in the retail shopping festival by:  Creating a buzz through events, advertisements, social handles, and e-mailers. Offering pre-sale deals to subscribers of the loyalty programs, which also attracts more subscribers. 
    • Make use of AI 
    A lot of online stores are making optimum use of AI to provide a personalized touch to their customers. Mundane and time-consuming tasks are handled effectively and efficiently by AI, which allows you to focus on strategic and creative tasks.  E-businesses are making immense use of AI in the following areas:  Scheduling E-mailers through email marketing software.  Using chatbots on the website to reap the benefits of conversational marketing. Recommending and displaying personalized options to customers.
    • Offer post-purchase services
    The festive season is a great time to gather customer data and lengthen your email list. You can seek customers’ contact information in return for discount coupons, free shipping services, etc. This makes it easier to connect to digital customers post-purchase and get their feedback. Read more: E-commerce Must-Do’s Post Pandemic CONCLUSION  The holiday season is the most bustling time for E-commerce businesses. With the best SEO services, you can skyrocket your website traffic and conversion rate. If you are looking for an excellent E-commerce SEO agency to assist you this holiday season, then let your search end with #ARM Worldwide.

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      E-commerce Marketing

      Stay a Step Ahead with E-commerce Trends 2023

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      So, what's trending these days? Every customer is asking this exact question. Trends enable companies to transcend market limitations. Additionally, they enable brands to convey their beliefs diversely. It may sound difficult to catch up, but don't worry—we've got your back.Over the next two months, we'll reveal the coolest, most…

      So, what's trending these days? Every customer is asking this exact question. Trends enable companies to transcend market limitations. Additionally, they enable brands to convey their beliefs diversely. It may sound difficult to catch up, but don't worry—we've got your back.Over the next two months, we'll reveal the coolest, most awaited trends for the year 2023, covering everything from content creation to distribution and technological developments to omnichannel connections. But, of course, every trend shows evolution and change in the industry. So, let's examine some top upcoming E-commerce trends in 2023.

      Leverage Social Commerce

      Online shopping is gaining popularity at an unstoppable rate. However, consumers' internet shopping habits will continue to develop swiftly, increasing social commerce. In contrast to the past, when social media was just used for marketing, many platforms now have technology built-in that enables people to make purchases straight through applications. Social commerce involves promoting products on social media, which boosts interaction and enables social media to function as a direct sales channel. From $492 billion in 2021 to $1.2 trillion in 2025, social commerce will grow three times more quickly than standard mobile E-commerce trends and solutions.

      Advance Payment Modes

      Customers are likely to back out of a potential sale if they can't pay how they'd like on an E-commerce website. Providing a variety of payment choices is a great way to increase conversion rates. With 93% of consumers indicating they would embrace upcoming payment methods like biometrics, digital currencies, and QR codes, consumers are increasingly embracing new payment technologies. Cryptocurrencies, another expanding payment option, according to the E-commerce trends and statistics, are expected to be in huge demand in the 2023 E-commerce market since they are convenient and easy for users. Customers will be able to complete the checkout procedure more quickly the next time they purchase if they can save their payment information on your website (and this method is secure). 

      Omnichannel Customer Experience

      Several businesses intend to give omnichannel experience priority. Indeed, a seamless omnichannel experience can be very beneficial, given the rising customer acquisition costs (CAC). However, one kind of communication is not enough to provide a customised buying experience. Merchants must provide a consistent experience across numerous platforms to personalise successfully. 73% of E-commerce consumers report using various channels during their customer journey, and due to this, brands want to extend their in-person interactions in 2023, giving an omnichannel experience. Personalisation or an omnichannel experience enhances the consumer experience and raises the likelihood that a prospective customer will become an existing customer.

      Eco-friendly Shopping Choices

      Customers are willing to pay more for sustainability. As a result, more and more retailers are investing in their companies' sustainability programmes, giving them a boost in 2023. 
      • Assessing current operations: This is where environmental specialists or groups might offer assistance. Examine your current procedures before implementing any modifications to your company.
      • Pace Yourself: Adding total sustainability to your brand will take time. Set deadlines for the brand and begin creating elements that will move you toward a sustainable environment.
      • Environmental Certification: This help let clients know about your sustainability initiatives, but each certification has particular criteria you must fulfil.

      Rising Presence of AI

      AI can be used to boost the benefits of gathering insights from consumer data collecting and then dissecting it to customise online merchandising services to the likes and tastes of each customer. The most notable applications of AI in E-commerce include product suggestions, customised shopping experiences, virtual assistants, chatbots, and voice search.

      Related Article : 5 Trends That Will Define E-commerce in 2022

      AI aids innovative solutions and improved consumer experiences in the E-commerce sector. It is predicted that the profit made from the direct and indirect use of AI will rise to $59.8 billion by 2025. In addition, future E-commerce firms will use AI and data gathered from customers and businesses to more effectively estimate future results and modify their marketing strategies, enabling them to make educated decisions.

      Final Thoughts

      After the success of E-commerce trends 2022, companies must adapt as consumer expectations change and new strategies and technologies appear. To meet the needs of its clients, the world of E-commerce is continually changing. As a result, marketing and product display strategies will advance significantly. Utilising a contemporary E-commerce suite that enables you to develop exceptional omnichannel experiences across in-store, web, and mobile channels that supports both B2C and B2B can help you achieve the most promising results. You can dominate the market and maintain your lead by following the E-commerce trends for 2023!

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        Search Engine Optimization (SEO)

        Compare Trends: Google Search Console vs Google Analytics

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        The digital space is a highly prosumer-based system. Content producers are content consumers and vice-versa. This makes it harder to differentiate between the two and Google recognized that early on. A user-friendly experience and quality content have always been priority points for Google. To which the stern guidelines and dynamic…

        The digital space is a highly prosumer-based system. Content producers are content consumers and vice-versa. This makes it harder to differentiate between the two and Google recognized that early on. A user-friendly experience and quality content have always been priority points for Google. To which the stern guidelines and dynamic algorithms attest. Therefore, Google is one of the most preferred search engines.As per stats, Google holds approximately 91% of the share in the search engine market. To keep itself a dominant player, Google introduced a set of tools used by SEO service providers in India to refine their strategies and put their best foot forward.  So, today we will talk about two such tools, Google search console and Google analytics.

        Google Search Console 

         Google search console, commonly known as the webmaster tool, is a tool that is used to analyze the visibility of your site in the SERPs. It shows how the different web pages of your website are ranking in the organic search results for your targetted keywords.  GSC basically monitors the position of your website and the action a searcher takes towards it.  The important metrics that are offered by Google search console to analyze website health are 
        • Total Clicks
        • Total CTR - Click-through rate
        • Average CTR 
        • Average position
        • Mobile usability 
        • Indexability and Crawlability 
        • URL Inspection

        Google Analytics 

        Google Analytics is a tool that assists marketers in analyzing the website’s performance and user engagement. It is an exceptionally beneficial tool to understand the behaviour and pattern of the visitor and what they seek and prefer while navigating through your website.  The important metrics that are offered by Google Analytics to gain the visitor’s insights are: 
        • Session duration
        • Bounce rate 
        • User demographics 
        • Pages engaged per session 
        • Total Engagement rate 
        • New users
        • Conversion rate

        How is Google Search Console different from Google Analytics? 

        Now that we understand what the two tools work on, it is time to clear out the confusion that surrounds the differentiation between the two. We have divided the same into precise yet concise pointers for better understanding.  1. Metrics The metric used by Google Analytics is how visitors interact with the website and the overall traffic rate. Therefore, it helps in creating strategies around increasing the traffic rate by understanding the preferences and behavioural patterns of the visitors.  The metric used by Google Search Console is the visibility of the website in the SERPs. Therefore it helps in creating strategies around increasing the ranking of the website in the search results through various technical practices.  2. Scope application Google Analytics is applied by marketers in their analysis to get visitor insights which are further used to identify best-performing pages and visitor preferences. This gives more empirical backing while creating the marketing strategies.  Google Search Console is applied by an SEO services company in India under their technical SEO analysis. They aim at enhancing the website structure and its indexability.  1. Relationship analysis Google Analytics analyzes the relationship between a visitor and the website.  Google Search Console analyzes the relationship between the search engine and the website.  2. Digital experience Google Analytics ultimately assists in creating a user-friendly digital experience by understanding the target audience and identifying what does and does not work for them.  Google Search Console assists in creating a Google-friendly digital experience by understanding the Google algorithms and updates in order to cater to the Google bot's requirements.   3. SEO Facet  Google Analytics analyzes the progress of various on-page SEO practices such as: 
        • Navigational comfort
        • On-page content
        • Internal linking 
        • Creating high-quality and useful content
        Google Search Console provides insights into more technical and off-page SEO practices such as
        • External linking 
        • Website architecture
        • XML sitemap submissions 
        • Keyword optimization to appear in pertinent search results 
        • Prior notification in case of threats from spam, hackers, and malware.
        Traffic analysis  Google Analytics basically studies how the visitor engages once it reaches your website. It is a tool that provides insights on how to optimize your website appearance and navigational comfort so that the visitor spends more time on it and takes the desired actions.  Google Search Console studies how a searcher reacts to your website amongst the organic search results in the SERPs and whether it is recognizable by Google or not.

        Which one is the best tool for analysis? 

        Now that we are fully aware of the tools, the question that arises is, which one to go for?  The answer is simple, Both.  Both of the tools are important as they provide different insights through different perspectives. One from the perspective of a visitor and one from the perspective of Google. 

        Conclusion 

        All the tools provided by Google serve different purposes but ultimately align for a common goal; A strong online presence. Therefore, it is crucial to utilize all of them. But, it is not as simple as it seems. These tools generate copious amounts of data, so drawing out useful insights from them can be tedious. This is why businesses seek professional SEO service providers to do it for them.  #ARM Worldwide is one of the best SEO services companies in India. Our team of professionals take an oath to support you at each step of your digital journey and get your brand the recognition it deserves. 

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          Content Marketing

          5 Ways to Grow with Google’s Content Update

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          A rise in SERP rankings improves your company's capacity to bring in leads and strengthens the perception of authenticity among your target market. However, it may not always be simple to rank at the top quickly since the internet is a competitive market for all inbound marketers. But as soon…

          A rise in SERP rankings improves your company's capacity to bring in leads and strengthens the perception of authenticity among your target market. However, it may not always be simple to rank at the top quickly since the internet is a competitive market for all inbound marketers. But as soon as you move up the rankings, success comes your way. Let's discuss the steps which can be taken to get higher SEO rankings with content marketing services:

          Aim for Quality

          Search engines will crawl your website more regularly the more you update the content there. The more often this occurs, the quicker fresh content will be found and ranked higher. There is no alternative for outstanding content, especially when engaging in SEO marketing. Quality, authoritative content is the main factor affecting your search engine rankings. The more visitors your site receives, the more authoritative and relevant it becomes due to the quality content you've generated, keeping your target audience in mind. Keep a quality check every six months, and along with adding updated information, it is crucial to remove out-of-date or irrelevant content while adding new content.

          Make Link Building a Priority

          The likelihood of receiving connections from other websites increases when a website is authoritative and impartial, helping users learn more about what they are interested in via attaching links. In addition, internal linking entices visitors to click on the page's highlighted anchor text and continue reading other posts on your website. External links go to pages outside of your website's domain and should point to respectable news and industry publications, government websites, and academic institutions. Any broken links should be periodically fixed since they can harm your search engine results. Monitoring spam links and replacing them with authentic links can improve your Google rankings. 

          Provide Relevant Answers

          No matter if a website is a well-known brand or a blog that focuses on a specific niche, Google rewards websites that offer the right and relevant answers. When creating content for readers, try to address any issues that may have brought them to your website in the first place and then switch to any other topic. You should have pages on your brand websites that describe what you do or what abilities you have. This way, visitors get a better picture of your brand and its value in the market. Offer knowledge and ideas by filling pages with content that explains how something works, what could go wrong, difficulties in anticipating, etc. In short, include everything relevant.

          Include Metadata

          Each and every page on your website should have a space between the head> tags for metadata—information about the page's contents. You must regularly evaluate and update your site's metadata as it evolves. For instance, the page titles that appear at the top of a browser window and as the headline in SE results are both a result of title metadata. The most significant metadata on your page is this one, which helps you rank better. A good meta description will have two complete sentences. It's crucial to provide search engines with the option even though they might not always use your meta description. When choosing or optimising your meta keywords, the most critical thing to remember is to ensure that each term appropriately matches the content of your pages.

          Create Case Studies

          One of the best ways to gain client trust and establish fair value in the business industry is by creating case studies and showcasing your work. Businesses frequently need to spread the word about why they are the most knowledgeable, well-known, and reliable in the industry and case studies are the right way to do so.  Without revealing confidential or client information, case studies can contain a wealth of information on methods, tools, time savings, productivity efficiency, and more. In addition, case studies serve as the building blocks for lead conversions. You can convert website visitors into long-term clients by demonstrating your credibility to current consumers through case studies. 

          Rank High Towards Success with Google Updates

          Content marketing strategy is essential and exactly what you need and require if you want to increase your target audiences, build long-term brand awareness, and generate more income. Websites can profit significantly from content marketing, which also has the potential to develop exponentially over time. In addition, an SEO marketing strategy is essential to digital marketing since it helps brands gain reputation and audience trust.

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            Search Engine Optimization (SEO)

            Importance of “Near-Me” searches for Local SEO

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            It is the era of digitization and almost everyone realizes the importance of building a solid digital presence for their businesses. The focus is not only on selling online but is revolving heavily around being discovered by new markets and acquiring new customers - especially with the advent of “near…

            It is the era of digitization and almost everyone realizes the importance of building a solid digital presence for their businesses. The focus is not only on selling online but is revolving heavily around being discovered by new markets and acquiring new customers - especially with the advent of “near me” searches. Now, what are “near me” searches?  “Near Me” searches are localized search queries by searchers who are seeking a product or service in closer proximity to their current location. As per statistics, 93% of people utilized the “near me” or localized search to find a business near them and even then, almost 58% of businesses do not optimize it to target local customers. Leveraging the “near me” searches prove to be exponentially beneficial for both offline and omnichannel businesses. 

            IMPORTANCE OF “NEAR ME” SEARCHES FOR LOCAL SEO

            1. It aids your business in getting discovered by new customers. 
            2. The trust of the target customer increases by seeing a well-maintained digital presence. 
            3. Near me, search results display map stack results through which it becomes easier for the searcher to locate the store and visit.
            4. Optimizing local SEO for near-me searches keeps your business a cut above the competitors by enhancing your visibility in the local SERPs. 
            5. “Near me” is a location-based result; therefore dubious SEO strategies, such as stuffing “near me” as a keyword do not really work, which gives local businesses a fair chance to rank higher in relevant searches. 
            6. It also helps the SEO service provider in understanding the searcher’s intent and then build a set of long-tail keywords to optimize, which have increased exponentially with the advent of voice search. 
            With the rise in Voice search and “Near me” searches, it is imperative for businesses to inculcate local SEO strategies in their SEO campaigns to have a cut above their competitors and ensure that they are known by and visible to their target market. So, we have put together a list of the seven best ways by which you can leverage “near me” searches to take your Local SEO up a notch.

            Enhancing local SEO with “near me” searches

            Optimize Using Schema Markup Schema Markup helps SEO professionals create brief yet informative descriptions using relevant keywords. The use of relevant keywords, with respect to local SEO, ensures that your business is connected to the pertinent searcher. Schema Markup code increases your website traffic and brand awareness by creating rich snippets. This improves your visibility in the Organic search results, “Places” tab, “Related Search” tab, and knowledge graph.   Optimize For Google Images SERPs Searchers look for images, especially when searching for local businesses. Therefore, optimizing images becomes a crucial step in enhancing your visibility in the “near me” search results. By optimizing your image content, you not only rank higher in the Google Images SERPs but also in the location-based results for the searcher’s local query.  Optimize For Mobile Search The majority of searchers are making “near me” searches through their mobile phones, especially with the help of voice assistants. It has increased the need to analyze and utilize long tail and semantic keywords and build content around that.  In addition to that, creating specific landing pages that are mobile-friendly ensures a positive user experience. Therefore, every SEO service provider must make sure that the website is built keeping in mind the visible and navigational comfort of a visitor coming from a mobile search.  Optimize For “Near Me” Search Results Optimizing the website content and building strategies that cater to the requirements of local searches helps your business rank higher in the SERPs and improves the awareness of the same in the digital space. You can optimize your website for “near me” search results by: 
            • Embedding maps for the location of your offline store on your website. 
            • Creating a location page on your website. 
            • Creating separate location pages if you have multiple storefronts.
            • Include landmarks, directions, and wide-angle images in your location pages to get a view of the neighborhood.  
            Localized Content Creation Creating content that caters to your local audience gives you a chance to resonate with them and build a loyal customer base. It also provides an avenue for you to use relevant keywords that boosts your visibility in the local SERPs.  You can build on your localized content marketing by: 
            • Collaborative virtual events with related businesses. 
            • Creating guest blogs. 
            • Creating content on topics trending in your local area. 
            • Building location-based pages with images and videos of your business. 
            • Building location-specific landing pages. 
            Maintain Google My Business Profile Google My Business is the holy grail for “near me” searches. It is a tool that registers your business on Google and is highly relied upon by local searchers. Google my business results are the first to be displayed in the “near me” search results. Therefore, it is imperative to maintain your Google My Business profile. To keep it optimized, you must follow the following steps: 
            • Mention the hours of operation. 
            • Use call-to-action buttons relevant to your business. 
            • Upload photos and videos of your business. 
            • Keep your NAP i.e. Name, Address, and Phone Number updated on your profile. 
            • Respond to reviews in the review and rating tab. 
            • Answer the questions in the Question and Answer tab. 
            • Specify the category of business. 
            • Write a compelling and informative description of your business. 
            • Create events and posts on your profile.
            • Link the Google My Business listing to your website. 
            Collect True Customer Reviews Customer ratings and reviews highly influence the visibility of your business in the “near me” search results. Generating true and positive customer reviews plays an important role to enhance the visibility of both, your google my business listing and your website’s ranking in the local SERPs. Therefore, it should be a priority to collect genuine and positive reviews and ratings for your business.  Localized Link Building Creating quality backlinks that have semantic relevance to your business is important when it comes to localized link building. The major difference between generic SEO link building and local SEO link building is that of the target location.  While building links to enhance visibility in the “near me” search results, utilizing domains that are pertinent to your geographic area is imperative. Local Listening There is a lot you can learn about your local audience’s preferences by listening to what they have to say about your business, both through online suggestions and feedback and offline word of mouth.  It not only helps you refine your local SEO and content creation strategies but, it also aids in identifying future expansion opportunities based on what your local audience is seeking. 

            CONCLUSION

            By practicing these Local SEO techniques with due diligence and patience, a higher ranking and improved visibility become inevitable for your business. Nevertheless with so much going into starting, building, and growing a business, religiously carrying out SEO can get tedious. This is where seeking support from an impeccable SEO service provider comes into play.  We, at #ARM Worldwide, extend our helping hand to share your burden. We have a team of skilled professionals who leave no stone unturned to turn your dream into a reality. With your vision and our best local SEO services, let’s take your business to a noteworthy level by optimizing your digital presence through local SEO. 

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              Search Engine Optimization (SEO)

              SEO Leverage 2022: 5 hard truths

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              Search engines have completely transformed the way we seek information. From a minor query to major project research, almost everyone uses a search engine to gather some sort of data. In theory, the search engine industry is booming, and therefore, it must have immense competition. However, in reality, it is…

              Search engines have completely transformed the way we seek information. From a minor query to major project research, almost everyone uses a search engine to gather some sort of data. In theory, the search engine industry is booming, and therefore, it must have immense competition. However, in reality, it is highly dominated by Google. As per stats, Google has a market share of 91.4% in the search engine market, making it the most preferred for online searches. It is every website’s and online store’s major goal to have a higher rank in the first SERPs. Research says that 67.6% of clicks go towards the first five organic search results. Therefore, being visible is imperative, and that can be best achieved through Search Engine Optimization. (SEO)  SEO is Google's best friend and SEO Leverage 2022: 5 hard truths. Though, there is a major misconception that it solely works for website improvement. Yes, significant website traffic and brand name building are the ultimate goals but, SEO can be leveraged for various other marketing activities.   

              SEO LEVERAGE 2022

              Leveraging SEO for successful paid campaigns. 

              Before investing in paid advertisements, it is important to do adequate research on what works for your brand. SEO assists you in understanding that and best optimize your paid campaigns, based on the insights provided by SEO analysis. By knowing about the organic marketing steps that work well for your brand, you can invest and build your paid campaigns around the strategies that work and those that have potential. SEO analytics provides data to help boost your PPC results. Some of the key data pointers are:
              • The organic traffic rate,
              • The visitor’s metrics, such as source, 
              • The average session duration, 
              • The best functioning keywords,
              • The most popular webpage on your website or e-store. 
              These help you build stronger and more logical PPC campaigns to enhance either an already surging website or revamp a falling one. 

              Leveraging SEO for targeting various search engines. 

              Google is not the only search engine out there. After Google, Bing and Yahoo take the second and third marks in the Search Engine market.  One of the major off-page SEO practices is Search Engine Submission so, leveraging SEO for being recognizable by other search engines and enhancing your visibility throughout is already a popular practice followed by best SEO service providers

              Leveraging SEO for E-commerce

              As per stats, more than 50% of people start their product searches on Amazon. Just like Google dominates the search engine market, Amazon dominates the E-commerce market, and both have built their markets by acquiring customers' trust.  Despite being competitors, both Google and Amazon have found a middle ground in prioritizing customers as their top priority. This is why e-commerce businesses can list their products on Amazon businesses and can run their ads on Google. The Amazon product listings and Google ads are linked through a landing page and this is where your SEO insights step in. Using best-optimized keywords and running campaigns based on SEO analytics assure success for your E-commerce businesses. 

              Leveraging SEO for Content Marketing

              Content marketing and SEO are two sides of the same coin, they can not be separated. Combining the efforts of these can benefit in: 
              • Creating content that the target audience seeks.
              • Using relevant and popular keywords that link your website to the pertinent searcher. 
              • Increasing website traffic significantly.
              • Curating quality and useful content.
              • Creating informative blogs and guest posts on trending topics using relevant keywords to bring pertinent visitors and also enhance social sharing. 
              • Ensuring a positive user experience.  

              Leveraging SEO for building a customer persona

              Today’s e-customer/audience seeks a personalized experience which is why it is important for a brand to build their customer persona and segment them so that they can be marketed accordingly. SEO helps in understanding the target audience as its first and foremost practice and assists in curating tailor-made strategies. 

              Leveraging SEO for Public Relations

              It is the era of digitization and almost everything, especially on the World wide web is being “search engine optimized”. When it comes to PR, press release plays a major role. They too are now being digitally shared and any information that is given out digitally can leverage the benefits of SEO. This is how SEO aids PR:
              • Inculcating relevant keywords in the press release content. 
              • Optimizing images used in the press release to enhance exposure. 
              • Track the performance of the press release.
              • Analyze the target audience’s response to the press release. 
              Now that you know how to get your SEO efforts optimized in the best possible manner, it is also important to be aware of the hard truths of SEO.  Here, we have discussed the 5 hard truths that are inevitable to be faced by good SEO professionals.

              Data over Opinions

              SEO professionals use various tools and resources to evaluate the data and draw out the best insights from it, so let the data guide your decisions. 

              SEO is not ONLY Google 

              Search Engine Optimization is not ONLY Google. Websites can be optimized on various search engines and the benefits from optimizing on these search engines can be utilized on various platforms. 

              SEO has rules and guidelines

              SEO works on rules and regulations. Indulging in Black Hat SEO can be detrimental to your brand therefore it is better to consult an SEO professional, especially if you are new to the SEO space. 

              Patience and Discipline are crucial 

              SEO demands due diligence and patience to yield great success. With consistency and patience, SEO serves as the best organic strategy for digital marketing. 

              SEO success is determined by multiple factors. 

              SEO is multi-faceted. The success of SEO is determined by multiple factors such as: 
              • Quality of content
              • Website Architecture
              • The loading speed of the website
              • Keyword optimization 
              • Technical SEO 
               

              CONCLUSION 

              There is no one-way lane to success when it comes to Digital Marketing, it is an amalgamation of all the activities that ensure success. Just like content is king for content creators, SEO is king for Digital Marketers which is why getting the best SEO services is crucial.  We understand that working on so many facets of building your brand online can be overwhelming so, we at #ARM, extend our helping hand to support you on this journey. By associating with us, you can be assured that you are with one of the best SEO firms in India.

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                Content MarketingInfluencer MarketingSocial Media Marketing

                How Videos Are Changing Digital Marketing in 2022?

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                As the number of digital video viewers is expected to reach 3.48 billion in 2023, marketers embrace video content as a reliable promotional tool. It is critical in today’s oversaturated, competitive, and ever-evolving marketing environment to have a diverse video content strategy in place. For your video content to thrive,…

                As the number of digital video viewers is expected to reach 3.48 billion in 2023, marketers embrace video content as a reliable promotional tool. It is critical in today’s oversaturated, competitive, and ever-evolving marketing environment to have a diverse video content strategy in place. For your video content to thrive, you must learn to take calculated risks. Read on to gain insights into the future of video marketing and actionable practices to guide you on how to get started:

                Rise of Video

                Videos are not only engaging and visually appealing, but they also allow you to communicate your brand message in a more personal and memorable way. Video-first marketing plays a significant role in interactions as the customer goes through a journey from the consideration to the ‘sold out’ stage, convinced that yours is the product/service they need.

                86% of marketers use video as a digital marketing tool. The majority (78%) say videos have directly helped them increase sales, while 86% also say that videos increased website traffic. A reason why video marketing is favoured as a marketing tool is due to its potential to explain everything in a format preferred by the audience — visually. Therefore, tutorial videos are especially popular among end-users.

                Video Equals Value

                Besides helping your website rank on relevant SERPs, videos make your snippet (or the actual result listing content) more eye-catching, meaning searchers will likely see it before seeing other results on the page. Video aids in lowering bounce rates. People spend over twice as long on a webpage with video than without. Its usefulness and engaging nature correlate with more time spent on your page.

                Compelling marketing videos present your products in a conversational form, creating a sense of human approach, which is why 57% of consumers say that videos give them the confidence to purchase online. In addition, 92% of mobile consumers share videos on their social network, making it the most preferred digital format with the highest CTR. This gives a chance to spread brand awareness to a large crowd in less time.

                Master Storytelling 

                Influential storytelling videos guide viewers through relatable narrative-based visual content that gets to the heart of their pain points, kindles an emotional connection and suggests a satisfying solution. When creating videos, start with a vision of the feeling you want your audience to walk away with and how your story will create the emotional undertone that will make viewers want to follow the CTA.

                A content calendar helps keep track of reels/shorts you need to create and distribute over the year. You can repurpose these video ideas to communicate to your audience by addressing their pain points. Video case studies are a powerful marketing tool as they prove to prospects that your business has something valuable to offer. This factor is crucial in nurturing leads and converting them into buyers.

                Strategies to Ace Video

                Your video marketing strategy is every bit as essential as execution. You can use video to boost qualified leads in your sales pipeline and match ROI. The trick to making your videos count is to build purposefully. The most effective digital marketing strategy to captivate a loyal and involved audience is to impact them where it counts. It never hurts to begin creating that intimate bond and devotion to your brand as soon as possible.

                Companies with consistent branding are more successful than those without. Your videos should link to your website or a landing page, with explicit, on-brand creatives and unified messaging across each channel. A/B testing video campaigns should help you figure out what elements are working out and what isn’t. Remember to test and test again to determine the optimal content and timing of your video campaigns.

                Opportunities with Video

                The world of internet marketing has been dominated by video marketing trends. As a result, marketers can utilise a wide range of videos to build their brand presence. 

                • Facebook Live: It offers consumers an unfiltered, raw look at the content that a company wishes to promote. Additionally, viewers can remark and respond to the video on Facebook Live in real-time.
                • Interview-style Video: By conducting brief, professional interviews with the appropriate workers, you may provide your customers with a behind-the-scenes glimpse at the essence of your company.
                • Informative Video with Animation: It includes crucial statistics about a company while showing trendy photographs or brief video clips with amusing graphics and humorous transitions.

                Go Pro with Video

                Without diving too deep into theory, the best way to define the purpose of your video marketing is to determine its standing in the marketing funnel. A data-led approach will help you iterate swiftly, double down on what's working, and steer away from what isn't. Whether organic or paid digital marketing services, the opportunities are endless if you take the right approach. Video is a powerful platform giving you a tremendous opportunity to impact your audience and drive business results.

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                  E-commerce MarketingSearch Engine Optimization (SEO)

                  Shaping E-Commerce growth with SEO and teamwork – ARM

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                  For any E-commerce Business, having a successful E-commerce team is a must, and for any E-commerce Business founder, having basic knowledge of the digital world is crucial. The knowledge of the digital space helps an E-commerce enthusiast hire the right talent, ask the right questions, delegate the tasks ideally, and…

                  For any E-commerce Business, having a successful E-commerce team is a must, and for any E-commerce Business founder, having basic knowledge of the digital world is crucial. The knowledge of the digital space helps an E-commerce enthusiast hire the right talent, ask the right questions, delegate the tasks ideally, and manage the team optimally. The first and foremost step of an e-commerce business owner is to understand the practice that is primary and paramount in the e-commerce business cycle. Yes, we are talking about E-commerce SEO

                  E-commerce SEO is a digital marketing strategy for an online store to increase the traffic on its website, organically improve the ranking in the SERP, and, optimize its conversion rate. 

                  E-commerce SEO is the start of any online store’s digital marketing and it ensures a surefire hit for the online store’s digital presence. In this article, we cover the overview of various E-commerce SEO practices that every e-commerce enthusiast must be aware of, along with a sprinkle of insights to build your resourceful E-commerce marketing team. 

                  THE CRUCIAL E-COMMERCE SEO PRACTICES 

                  WEBSITE ARCHITECTURE & URL STRUCTURE

                  The website is your online store and it is the first place the e-shopper lands on when they search for your business which makes it imperative to have a lucrative design that well aligns with your business’s persona. In addition to the website design, the following factors play a major role in keeping your bounce rate minimal: 

                  • Building a responsive yet simple home page 
                  • Ensuring easy navigation for a user-friendly experience.  
                  • Creating quick-loading web pages.  
                  • Having an SSL Certificate on the website. 
                  • Keeping a simplified URL Structure.  

                  GOOGLE MY BUSINESS 

                  Google My Business is the tool where you can register your business and mention information such as Location, Office Hours, Brief Description, etc. Businesses usually underestimate the power of optimizing their Google My business profile. Google My Business is a prominent source of targeting through local SEO and map stack results.

                  Generating authentic and credible reviews and ratings for your business in the Google My Business tool also significantly improves the “E-commerce” store’s visibility in SERPs.  

                  KEYWORD RESEARCH

                  Keyword Research and Optimization is possibly one of the most important SEO practices as keywords help Google recognize your industry of service and then connect your E-business with pertinent shoppers. Keyword research helps the growth of an E-store in the following ways: 

                  • Keyword research helps you understand what your target audience is looking for. 
                  • It connects your e-store to the e-shoppers.
                  • Keyword analysis provides insights into the trends of the industry. 
                  • It helps you draft your website content strategically. 
                  • Optimal use of relevant keywords increases the traffic to the e-store by improving visibility in the SERPs. 
                  • By targeting semantic keywords you can link other similar products, in your online store, to the main one. 
                  • It helps you pick the right keywords with lucrative search volume and popularity. 
                  • Through careful keyword research, you can identify your niche and use the keywords that best describe your e-business. 

                  PRODUCT LISTING OPTIMIZATION

                  There are two components that optimize the product listing for your e-business, which are: 

                  • Separate Product Pages 

                  Each and every product and/or service that your e-store has to offer must have a separate page that is easy to navigate, responsive, fast loading, and clean with the right amount of product information. To make it more interactive, these pages can also feature videos and tutorials of the products. 

                  • Unique Product Description 

                  As time-consuming as it may sound, it is important to have a unique product description for each and every product that your online store has to offer. This helps in solving the issue of duplication of content and also provides an avenue to utilize the target keywords and create rich snippets, which brings us to the next point.

                  CREATING RICH SNIPPETS

                  Rich Snippets are those brief explanations that appear in the SERPs and they have a higher CTR (Click Through Rate). SEO optimizes the use of Rich Snippets through Schema Markup. Proper use of this function increases the visibility of your “E-commerce business” in the SERPs, increasing the chances of your e-business appearing in the sections of “people also asked for '', “Top Stories' ' and AutoComplete in the search box. 

                  IMAGE OPTIMIZATION 

                  An E-commerce store is generally full of image data that can be optimized to rank higher in the SERPs. By compressing the size of the image before publishing it on the website, the loading time of the same can be reduced, and, by using the alt text section while publishing images, one can rank higher in the Google Images search results. Ranking in Google Images is easier than ranking in general SERPs. E-commerce businesses have a cut above others when it comes to ranking in Google Images. 

                  BLOGGING 

                  Sharing knowledgeable content and insights on your website through blog posts can be a great source to take your SEO practices up a notch. It is a free platform for your business to invite organic traffic through keyword targeting, especially LSI keywords and social sharing. 

                  Above that, once an “E-commerce” business builds its brand name and creates remarkable goodwill in the market, the customers, stakeholders, and competitors look forward to such informational content from their end.

                  COMPETITOR AND INDUSTRY ANALYSIS

                  Doing the SWOT analysis helps you understand your industry better in order to utilize all the resources as per industry trends. When it comes to competitor analysis, various channels can be analyzed for varied analyses, such as: 

                  • To get marketing inspiration, competitors’ Landing Pages and Social Media handles can be analyzed.
                  • For learning how to best optimize product description, competitors’ Estore can be analyzed. 
                  • Google Trends is a great tool to determine industry-specific and trending keywords. 

                  Knowing about all the practices is indeed a step forward but it is not the destination. Optimal execution is as important as strategic planning and for that, every e-commerce business must have a strong e-commerce team. 

                  CONCLUSION

                  Keep in mind, E-commerce SEO is one of the sure-shot ways of growing your e-store tremendously without a hefty monetary investment. It is exceptionally beneficial for budding entrepreneurs who are just embarking on their e-commerce journey. 

                  We understand that building an in-house E-commerce Marketing team can be expensive, both in terms of resources and time, so we at #ARM “Worldwide”, extend our helping hand to lift some of your burdens that come with starting and growing your e-commerce business. 

                  If you wish to start your e-business journey with the best E-Commerce SEO Agency in town, #ARM Worldwide can be your perfect professional partner. 

                  Wish to know more about the best SEO Services in India? Connect with us!

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                    Content Marketing

                    5 Content Marketing Metrics to Consider for Continued Success

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                    For your content marketing efforts to be fruitful, you must have clear goals and effective strategies. In addition, marketing teams need to justify the resources to produce high-quality content that actually moves the needle. Thus content marketing metrics and measuring against set KPIs are crucial.  Let's discuss five essential metrics…

                    For your content marketing efforts to be fruitful, you must have clear goals and effective strategies. In addition, marketing teams need to justify the resources to produce high-quality content that actually moves the needle. Thus content marketing metrics and measuring against set KPIs are crucial. 

                    Let's discuss five essential metrics to help marketers showcase the value of content marketing:

                    Get a Click-Through Rate Surge

                    CTR helps with ad optimisation by revealing how many people really click on your advertising. The top-tier content marketing strategy is to increase sales through click-through-rate. By enhancing the efficacy of click-generating elements, including copy, titles, subject lines, graphics, keywords, and descriptions, businesses can improve CTR.

                    It is crucial to write appealing meta titles and descriptions that draw the searcher's attention since it raises the CTR and attracts a larger audience. There are many ways to increase CTR to lay the grounds for a high conversion rate. This includes selectively choosing which sites to post ads on as well as customised advertising catered to the target audiences.

                    Boost Engagement with Social Shares

                    Keeping track of your social shares is crucial since social media has solidified itself as one of the primary platforms for online users to interact. While some social media sites may necessitate third-party technologies, the vast majority will provide you with the necessary information through their built-in analytics systems.

                    It is more significant to see how a business interacts with its clients rather than just relying on website claims and social media shares to support them in the eyes of customers. For example, a post is seen by an entirely new audience after being shared, and they can then share it with their own network, increasing the post's reach.

                    Augment Credibility with Backlinks 

                    One of the essential ranking criteria on Google is backlinks. Google identifies and prioritises backlinks through countless algorithmic modifications. First, analyse a competitor's backlink profile with SEO backlink tools. Then, look at the websites and pages that are linking to theirs.

                    • Dofollow is a link's default status and lets Google know that the information on the other side is significant and deserving of a high ranking.
                    • Use Nofollow links on all content where marketers have no editorial control, such as in social media comments or blog comment sections. Spam and other useless links are blocked by it.

                    Create Opportunities with Quality Traffic 

                    For a website to have a steady influx of traffic, you need to understand more about its traffic. It provides the most accurate data concerning user behaviour and acquisitions. The amount of individuals who find your material through search engines is indicated by organic traffic. Of course, Google will be the source for the majority of them.

                    Investment in organic traffic is crucial for any plan because of its significant reach potential. Therefore, precise optimisation might help you get excellent results. SEO entails creating high-quality, relevant content authored using the most effective approaches to draw Google traffic.

                    Dive into Customer Feedback

                    Customer experiences are laid out on the table for other customers to see, companies want to understand how engagement and experience affect customer relationships, and they are using feedback to measure it. Analysing feedback is not a one-time process — companies must constantly listen to their customers and measure their feedback to stay ahead of their expectations.

                    What customers say is very important, and prospective buyers are likely to trust their peers. So, by using reviews within your marketing content, you add a type of word-of-mouth aspect. Knowing who your audience is and what they want from you, you can build a sales funnel with content. This starts with a series of top-level blog posts, videos & articles covering key questions that need answering. 

                    Final Thoughts

                    This list of five key metrics to measure content marketing should help kick-start your journey to success. Whether changing the type of content being created or its distribution strategy, keep in mind that content marketing is an investment, and tracking these metrics will help you win in the long run. It's simply a process that must be followed to ensure that you're building the right foundations to place your content meticulously, thus ensuring you make the right kind of impact online.

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