With the festive period nearly here, brands must be eagerly anticipating the upcoming rush. E-Commerce is fundamentally indispensable now, with it being the preferred mode of business for most users. Embracing digital transformation and technology during the Diwali festive season, and making the most of them will be key to drive all business goals and

The COVID-19 pandemic brought along a variety of different obstacles and barriers to us as an organization. Beyond the effects of a traditional economic downturn, COVID-19 has presented additional challenges — fear from the virus itself, wide-spread grief, and lastly, prolonged physical distancing and associated social isolation. This World Mental Health Day, let’s have a

With the IPL now in full swing, brands across the country are pulling out all the stops in terms of marketing ideation and strategy. Leveraging sports is a fun and interactive way to connect with audiences. When exploring the realm of sports, there are ‘5Cs’ that marketers must keep in mind to maximize the impact

The strongest brands create emotional bonds with their users. Sport is one such avenue that has unique emotional power. In no other walk of life do our hearts and brains become so invested in the activities of people we do not personally know, but who we admire with a burning passion. Not many things can

Customer interaction and communication are quintessential elements of marketing activities, especially on digital platforms. In the current scenario we find ourselves in, physical interaction and engagement between brands and users are at an all-time low. This makes it more important for brands to connect with them via various digital mediums and also encourage healthy two-way

As per a few recently released advertising guidelines, non-legible disclaimers, and information in ads will be viewed as false advertising. The owners of such ads can be penalized or imprisoned as per the procedures put in place by the consumer affairs ministry. These ads will also be put out in the public domain to be

When it comes to building a loyal consumer base, the most significant thing to achieve is trust. This is one of the key elements that play a role in sustaining a successful business. This trust can be earned by being transparent in your approach and leveraging the same transparency in your marketing strategy as well.

India is currently battling a pandemic as, what some might call, the epicentre of the outbreak. However, this period also marks the beginning of the post-COVID or what has come to be known as the new normal. It has been established time and again that the new normal will witness a massive change in the

The last decade has witnessed a significant shift when it comes to brands’ social media presence. Now, brands no longer wish to present themselves as polished and formal on social media and are striving to attain a more human-like and personalised image. The objective now is to boost following by leveraging relatable and entertaining content

A $2 Billion industry, influencer marketing has undoubtedly changed the social media game for brands.  With the influencer landscape estimated to grow to a whopping $5-10 billion industry by the coming year, it’s undoubtedly a marketing force that isn’t expected to go anywhere. This growth is not at all shocking, considering the valuable benefits brands

In the coming months, businesses are going to see an increased dependency on their digital strategy to make it through to the post-COVID era. The unprecedented decline of live events and conferences, and other related channels, along with enhanced barriers of face-to-face business, pose an enormous challenge that can only be resolved with the help

In God we trust, all others must bring data- William Edwards Deming. One of the most undesirable yet common scenarios in marketing is that brands invest their money and efforts in marketing but fail to get the desired results. When the question of where the money went is posed, most people are left with nothing

ad:tech 2019 started on a high note with a spirited session from David Freeman, the Executive Vice President of Star India, who spoke about the importance of emotional stakes in the marketing strategies of today. This point was illustrated in an innovative manner when he directed the audience to shake the hand of a person