As we approach another festive season, it would be safe to say that the constant curiosity of deal-hungry consumers will hallmark the success of digital campaigns and efforts of brands. So, how should digital marketers do to break through the clutter and catch the attention of the curious lot? We’ll tell you how – a

The playbook of yore is no longer in use, since the control’s moved to the consumers and CMOs have structured their marketing organizations like never before. With technology enabling more and more  innovations in the field of marketing – especially the digital kind – CMOs have had to reinvent their thinking and redo their processes

Over the past few years, technology has hugely impacted how businesses interact with consumers. Ever since the advent of online marketing, there has been a constant endeavour to give it a more humane approach. For instance, by adopting traditional marketing methods like advertising in newspapers, marketers just shout out their message to their users, and

Another week has passed, and true to form there are a number of developments in the digital world that you absolutely should know about. Easyday launching tech-driven “Retail 3.0” stores Future Group is teaming up with Google India to open a chain of member-only, tech-driven stores under the Easyday name, called Retail 3.0. Kishore Biyani,

The digital landscape is constantly on the rise and is evolving at a pace that’s honestly hard to process. Evolving technology and the ease that these digital platforms are providing to consumers is what’s changing the status-quo of every industry, regardless of their domain. From consumer electronics to education, and from technology giants to food

Every so often, we’ve heard of organizations looking at their digital marketing strategy just like they would react to a sudden pang of hunger – get something from the vending machine till you’re hungry again! This disjointed approach to digital marketing eventually leads to fragmented and inconsistent messaging, the branding looks fractured and the signals

A Bootstrapped Startup is a startup where an entrepreneur uses very minimal capital investment and uses the company’s revenues to fund his business. This method can be beneficial as the owner is not compromising on his equity to raise funds. Also, he gets to make all the decisions as he is the sole proprietor. Though

“The education sector doesn’t need marketing!” “A good college doesn’t have to sell themselves!” You might have heard such statements quite a lot. But, the reality is something else. Every educational institute needs a good marketing strategy if they want to survive in this highly competitive industry. After all, with the increase in a number

With the rising prominence of inbound marketing, more and more businesses are shifting towards the inbound methodology. HubSpot provides modern software to marketers, which has many tools that can cater to all the marketing needs of modern-day marketers. To propel this effort, HubSpot also runs a Partner Agency Program, wherein it gives an opportunity to

In recent times, the environment of higher education has been completely revolutionized. Increases in the level of competition, availability of information, and changing trends in the job market among others have contributed to this monumental paradigm shift. The question that arrives in one’s mind is – what brought all these changes in the well-established education

The advent of the digital age has completely transformed our daily lives, especially the way we search for information. Voice search is no longer viewed as something that’s nothing more than a sci-fi trope. It has arrived and is being used in full flow right now. Consumers have made voice search a vital part of

According to a study (1), over 50% of the colleges will go out of business by 2030, which is obviously a scary stat. In past few years, with the advent of online education, the traditional education mediums have taken a severe hit. The sheer degree of change that the education sector has observed in recent

Online reputation management is currently the need of the hour for any organization that’s trying to survive in the business. Now, when everyone wants a part of the digital world in their life, no brand can willfully choose to ignore the online world if they want to keep up with the increasing competition. Yet, there