Mobile apps are a great way to build audiences and convert users. There are 3.48 million apps on Google Play and about 2.22 million apps on the Apple App Store. With so much competition in the market, you need to make sure your app is fully optimized for success. Mobile app performance is the number one factor in mobile app success. A poorly performing app doesn't engage users and fails quickly. Therefore, monitoring and maintaining mobile app performance is critical to the success of your app and your business. 

Tips to improve and optimize app performance

Below is a list of methods that work universally to improve app performance and improve user experience. 

Optimize your images:

Larger images may look better to users. In practice, it doesn't make sense to use an image that is larger than the screen will display. Optimized images and graphic elements eliminate lag when using apps and improve loading times of on-screen content. Therefore, you should make better use of image resizing and compression. Compression can reduce the weight of an image without reducing its resolution. Resizing, in contrast, means resizing the image so that it fits properly in your app.

Reduce app size & load time:

Smartphones are not yet powerful GPUs. And here are the amazing facts. Moderately configured phones account for most of the Android market share in the world. Some apps don't support 2G/3G, but users generally avoid downloading huge apps, especially if they're in a hurry. Therefore, the less space consumed on the phone, the better for the user.

Cache data effectively:

To speed up your application, you need to define which files and computations can be cached. Storing resources and operations on the device disk ensures immediate access to app data and eliminates performance issues during network disruptions. Define a suitable cache duration. At the same time, it's important to maintain a balance between caching data and loading data so that users don't see stale data. Also, as long as you have limited space to store information, you shouldn't cache everything. 

Optimize screen size:

Screen size presents a big challenge, so it gets a lot of attention from developers. There are a great many Android devices of various shapes and sizes. Your app should support as many screens as possible because the layout's fixed dimensions only work for certain orientations and screen sizes. Make sure your layout accommodates different screens and aspect ratios so that a wider range of users can access your app from different devices. 

Create an offline mode:

Offline mode creates a buffer so your information is safe even if your network connection is unexpectedly lost. If you are suddenly disconnected without using offline mode, all data you were using will be destroyed. Offline mode allows you to save data now and return to it later when the user reconnects. Offline mode means information security, reliability, and ease of use. 

Final thoughts

The most important aspects to consider for mobile apps are reliability, functionality, and consumer usability. Mobile app performance should be fast, comprehensive, and contain only relevant information directly related to the app's functionality. As the mobile app market has grown significantly over the past few years, optimizing your company's mobile apps ultimately translates into huge revenue and user satisfaction.

As the advertising industry evolves, so do consumer habits and preferences. There has been a drastic change in the consumer trends 2022 as compared to current consumer trends. Customer behaviour is the most important factor in creating a successful marketing campaign. But customers are human, and their behaviour can be volatile and unpredictable. So what looks like a great marketing approach in the boardroom may not actually be that effective. 

We recently attended ad:tech New Delhi, a 2-day event which brings together the brightest and most influential brands, agencies, publishers, and technology providers to discover the future of marketing and do business face-to-face. This event gave us valuable insights into the changing consumer trends. 

Let us uncover 5 most valuable consumer behaviour insights that brands can utilise for growth in 2023:

1. Power of storytelling

“Telling your story consistently is extremely important for brands to capture the attention of the audience” - Shantanu Deshpande, Bombay Shaving Co. 

Consistent brand storytelling helps build a personal connection with consumers. It evokes emotions within your audience & establishes a networking relationship. According to The Drum, consumers are exposed to 5,000+ brand messages every day, but they are aware of about 86, with only 12 making a lasting impression. For instance, Amul has presented constant storytelling with the help of its mascot lady, which has allowed them to connect with the audience, leave a lasting impression, and foster a community of engagement. 

2. CTV ads for the win

“CTV has become a very big part of advertising today. Marketers are rethinking their media strategy in this new age of CTV” - Gavin Buxton, Magnite.

Connected TV gives viewers a new way to access all their favourite content across linear TV, OTT, and all connected devices in one place. This new era offers brands an exciting opportunity to reach fragmented audiences. According to Digiday, interactive CTV advertising showed an 85% completion rate, which means users often watch ads on CTV all the way through. Hence, marketers can expect a better engagement rate with CTV ads. For example, Samsung is offering an ads platform to brands to have placements spanning Smart TV, CTV, mobile, and every connected device.

3. Resonate with customer values

“Consumers nowadays are looking for brands that are delivering real values” - Priya Choudhary, Google India.

Defining and demonstrating your brand values encourages like-valued people to reach out & purchase your products and services. Consumers nowadays are much more aware of their values, and they prefer to connect with brands that resonate with those values. 77% of consumers prefer to buy from brands that they share values with. For instance, H&M’s recycling old garments program attracts people who care for sustainability as their initiative resonates with their values. Similarly, if a beauty product is not cruelty-free, it will not attract consumers who love & care about animals. 

4. Personalisation is key

“Personalisation has led to receptiveness for success. The need of the hour is personalised ads” - Shalini Poddar, Disney Plus Hotstar. 

Personalisation has become a key for brands to boost engagement. Consumers have now changed their definitions of advertising. For the majority, personalised advertising means creating unique content, based on their previous purchases. As per stats, around 71% of consumers prefer ads that are tailored to their personalised interests & shopping habits. Since India is a country of multiple languages, consumers also look for personalisation through culture. For instance, Dabur quoted in the event that their regional language ads have a better CTR because consumers like to have personalisation in what the brand is presenting. 

5. Importance of consumer feedback

“Big brands don’t have a feedback loop. This is where new-age brands are flourishing” - Vinay Singh, Fireside Ventures.

Listening to customers & acknowledging their feedback has become the need of the hour today. It not only helps to improve products and services but also helps brands measure customer satisfaction.  According to Forbes, customer-centric brands are 60% more profitable than companies that are not. New-age brands like Noise are creating a differentiator by relying on consumer feedback. They directly connect with their consumers to understand their needs & work with them accordingly. Hence, brands need to create a constant loop between themselves and their customers to increase brand loyalty.

Conclusion

These are some of the consumer trends today that brands must be aware of & consider while developing their marketing strategies. Knowing trends in consumer behaviour before they are visible gives businesses an unprecedented advantage over their competitors. The adage “know your customer” is as true today as it was then, and with rapidly changing consumer behaviour, businesses should stay up to date and understand trends in customer experience and customer expectations.

Today, personalization takes many forms and concepts, fueled by the myriad of data that customers are willing to share with businesses. The digital revolution has impacted consumers and businesses, changing the way products are sold online and offline. You can now purchase goods and services using your handheld device or computer.  Consumers are now engaging with brands through these various new touchpoints, but their desire to connect with companies and their pursuit of value remains the same. With this, brands have strengthened their marketing strategies and hopped on the bandwagon of the omnichannel marketing approach to reach their target audience and satisfy their consumers. 

5 essential elements of the omnichannel marketing approach

In this blog, we have listed down the 5 essential elements of the omnichannel marketing approach that companies must consider:

Focus on first-party data

As a marketer, it is key to understand your target audience to build relationships, enhance customer experience, and drive sales. Around 73% of consumers use multiple channels in their buying journey, expecting the same experience throughout. Consumer data helps brands understand the objectives and preferences of their target audience, helping them identify their customers through personas. Marketers can also use customer feedback through quizzes, podcasts, and more to gain insights, and improve their offerings and overall customer experience (CX). With this behavioural data, marketers can provide a personalised experience to their consumers. Marketers can also make use of CDP (Customer Data Platforms) to collect first-party data.

Address customer expectations

Once the marketer has mapped the customer journey and gained insights into its consumers’ behaviour, they must address the reviews to identify areas of improvement. According to data, brands addressing customer needs and building strong omnichannel customer engagement witnessed a 9.5% year-over-year increase in annual revenue. Brands need to win customer attention, and for that, marketers can leverage the customer data collected to identify their needs and requirements. For example, if email campaigns are not working out for you as per the customer data, then you can try personalised campaigns using the customer data to increase engagement. 

Ensure consistency across channels

The next element is to keep consistency in the brand messages across various channels while engaging with customers to increase brand exposure. As per stats, brands that maintain consistency throughout their messages witness a 23% increase in revenue, along with better brand identity. Marketers need to start by creating a brand “Tone of Voice” document that will help tie their messages together and ensure the same message is being conveyed to the target audience. Additionally, brands must avoid complete repetition of content. They can mix and match with the content to reuse it, but avoid looking inconsistent throughout the messaging. 

Use the right MarTech

MarTech is an important word in the marketing industry nowadays, which is the portmanteau of “Marketing” and “Technology”. It refers to using tools, platforms, and software to inform, plan, and execute marketing strategies. Stats tell that the MarTech landscape has a growth rate of 5233%. Brands make use of MarTech tools to gain additional insights and provide a better omnichannel experience to their customers, while also tracking more prospects. Brands can choose the tool that best fits their technology stack. MarTech tools also assist brands to automate their processes, which results in better time management. The time that was earlier spent on processes like gathering data can be now used in more creative and strategic tasks. 

Personalise your messages

A strong personalisation strategy helps brands to understand their customers – right from their previous engagements to how they have moved along from one channel to another during their journey with the brand. As per stats, personalised emails see a 14% greater CTR and personalised web experiences witness a 20% rise in sales, which implies that personalisation is the secret to a brand’s success. With the help of the insights gained from consumer data, Brands are in a better position to handle customer queries across all platforms with the insights and take their personalisation efforts to a different level resulting in up-sell.

Conclusion

Omnichannel marketing services enable you to deliver a consistent and personalised experience to your customers. These efforts not only result in a seamless user experience, but also lead to increased customer retention, increased sales, and increased brand awareness.

  There are billions of smartphone users worldwide, and this number is growing steadily each year, creating a huge and diverse market for new apps. With over 8.9 million mobile app downloads in the Apple App Store and Google Play Store today, app marketing is a strategy to increase awareness, generate organic downloads, and drive long-term engagement with your brand. must be done systematically. 

What is app store optimization and how does it work? 

App store optimization means significantly improving your app's download page, ranking your app higher in important search results and encouraging more people to download your app. While the goal of ASO is almost always app downloads, complementary goals include increasing brand exposure, positive app reviews and ratings, audience retention, and further diversification of marketing channels. For example, your app title is one of the most important assets you can leverage to increase both awareness and conversion rates. Keywords that rank in your app's title have the greatest impact on your rankings. Before getting into subtitles and descriptions, you should make sure your app's title is as good as it can be. Remember that the title of your app is also one of the first things a user will see your app with.

Strategies to increase app store ranking and visibility

The App Store features and available fields vary, but the key optimization elements to focus on are:

Application title

Application description

Ratings and reviews

Let's take a closer look at each factor to understand how it affects mobile app rankings. Title of application: The title of your application should contain your focus keyword (the most important keyword). This is the keyword that most closely matches the user's intent and helps drive more quality mobile traffic to your app's listing. During the conception stage, pinpoint exactly which keywords resonate most with your audience to help pivot. As a general rule, we recommend including your brand name in the title of your application.  App reviews and ratings: Your app's reputation directly impacts your brand's overall credibility with customers and app stores. A solid ASO strategy should include brand management to ensure that users are happy with your app and leave positive reviews. Apps with a high number of positive reviews rank higher on both iOS and Android. Application Description: When it comes to app descriptions, Android and iOS behave very differently. Take the time to review the descriptions of your top competitors on the Android play store. This helps you determine what your unique app description should accomplish. On the other hand, the iOS instructions work more closely with today's internet rules. Keyword stuffing does not bring any benefits. The entire description section is not indexed with keywords. For this reason, you need to change gears to create a completely user-oriented description.

Conclusion

App Store Optimization (ASO) continues to outperform growth trends. In recent years, the necessity and value of apps in the marketing mix have taken hold as a key marketing tactic. The first challenge now is to enable users to organically discover your app in the major app stores. With the strategies listed above, you now have practical steps you can take today to update, refine and position your app for better results.  

The Metaverse has become the marketing industry's most popular buzzword for brands creating bespoke virtual environments, selling digital collectables, and making a statement in the upcoming virtual world. . Yet despite all this activity, advertising and marketing departments continue to be plagued by many common misconceptions about the metaverse.  So, let us debunk the myths around the metaverse. 

Myth # 1: Metaverse is developed by Meta

The metaverse is not a single virtual space or entity, but a multitude of digital platforms that the creators of the metaverse envision will one day be assembled into a cohesive and interoperable whole. Meta executives have publicly backed the vision, but the company's recent name change didn't help matters. Those actively involved in building the Metaverse understand that Meta's Horizon VR platform is just one piece of the puzzle, but many rookies believe that Metaverse is an entity of Meta alone. Margot Rodde, innovation lead at Mirada Studios, says that Meta is nowhere close to building the Metaverse. It is a combined product of various other companies, like Roblox, Decentraland, NVIDIA, and more.  

Myth # 2: Metaverse is the talk of the future

The Metaverse era has already begun. From social gaming platforms to fully immersive virtual reality worlds in VR headsets to augmented reality smartphone experiences, early versions are already here. Experts expect the Metaverse to eventually evolve into a series of shared virtual spaces in which humans can just as easily inhabit the real world. Consumers are now striving to go beyond gaming. About 60% of millennials want to buy physical products in the virtual world. Even among baby boomers, a third of consumers are interested in experiences such as consulting with experts on topics such as health and home improvement in virtual or augmented reality environments. Brands have hopped onto this bandwagon to reimagine their businesses. Global brands such as IKEA, Hyundai, Nike, and more are using virtual reality to provide immersive experiences to their consumers.   

Myth # 3: Metaverse means gaming

Gaming is an activity that can be done within the Metaverse, with 3 billion gamers in the world. Today, when people talk about the metaverse, they often cite gaming platforms such as Roblox and Minecraft. Gaming remains one of the primary experiences, but consumers are increasingly turning to virtual worlds for entertainment and shopping. One in five of his Metaverse users has attended his virtual events such as concerts and film festivals. Around 10.7 Mn players watched Marshmello perform live at the Fortnite concert. Metaverse has a potential that reaches much further than just online gaming. From visiting a doctor to purchasing a car, this technology will make a major shift in how we operate our digital lives.   

Myth # 4: Metaverse exists only in VR

Meta focusses on virtual reality for its vision of the Metaverse, and the Horizon app is available exclusively on Quest headsets. But to say the Metaverse is virtual reality (VR) is like saying that the Internet is just a smartphone, a way to connect to the Internet. Similarly, you can imagine experiencing the Metaverse through VR, but you can also imagine experiencing it through your laptop or desktop. Platforms such as Roblox, Touchcast, and Decentraland have demonstrated that the metaverse can also be accessed without virtual reality devices.   

Myth # 5: Metaverse requires a 3D avatar

Another common theme surrounding metaverse construction is the use of 3D avatars. In settings such as social and gaming, avatars can add another layer of fun to the experience. But for business and commerce, avatars can be distracting and unprofessional. For businesses that sell complex goods like expensive machinery and cars, Metaverse is a huge opportunity to establish a new revenue stream. Adding avatars can make it hard for them to build authentic relationships and trust with customers in the virtual world. While most metaverse digital service providers require users to take the avatar form to enter the virtual world, various businesses are exploring different ways to bridge the gap in human interaction. Touchcast, one of the first metaverse platforms to render a live video feed into the virtual world, offers an avatar-free experience to its users, making it ideal for enterprise use.   

Final thought

The Metaverse has the potential to change the way we interact with the world. Just like any other emergent technology, this buzzword also has some myths around it which we have busted. The metaverse promises to be a disruptive technology, but it has myriad benefits when it comes to reducing costs for businesses, promoting accessibility, and creating sustainable distribution channels.    

In today's digital world, the marketing landscape has changed drastically. Consumers now expect a seamless digital experience. Relevant and humanised content can enhance your digital marketing campaign. In December 2022, Google also rolled out an update that can help bring helpful content updates globally for all languages. Here we will reveal the best ways for your organisation to take advantage of humanised content and drive incremental revenue. Let's examine how your organisation can humanise its brand's digital experience in 2023.

Redefine Customer Retention

Customer retention refers to the technique businesses use to retain their customers over a specified period. A 5% increase in customer retention rate leads to a 25-29% increase in ROI. Digital Branding companies can use consumer engagement behaviour to develop relevant content with a targeted communication strategy that can help retain customers with changing preferences. Digital brands often keep a careful watch on CRM analytics to redefine customer retention and understand the changes by monitoring various e-commerce metrics like conversion rate and bounce rate. According to a McKinsey report, 30 to 40% of consumers switch brands; therefore, redefining brand loyalty and retention of customers is extremely crucial.

Craft Purpose-Driven Messages

Offering an excellent customer experience is the main driver behind the organisation's growth. Successful companies re-evaluate customer priorities to craft more purpose-driven messages. Purpose-driven messages are one of the most powerful tools that help brands to connect with customers on a deeper level and boost their engagement. Organisations operating with the motive to build a good relationship with their customers experience a loyal customer base in the long run. The brand communication strategy must amplify what the company believes. The purpose-driven messages should be broadcasted throughout the brand's 'owned' channels.

Build Affinity-Focused Customer Profile

Brand affinity is the emotional building block that helps digital Branding companies maximise customer loyalty by creating a deeper relationship and driving long-term value. Collecting data about consumer experiences allows businesses to learn more about their interests, build personas and brand affinity. Doing this helps businesses retain their customers and reduce the churn rate. Brand-affinity is a by-product of positive word-of-mouth. You can provide referral programs that can reward your customers for promoting you. Creating a brand affinity customer profile allows everyone to be on the same page and strategise about how certain customers like being communicated with and what motivates them or turns them off. 

Deliver Consistent CX Across all Touchpoints

Customers today expect humanised and consistent support across all touchpoints. Consistency in the form of the customer journey, emotion, and communication is the secret ingredient to making customers happy. When the in-location experience of the customer is different from the web experience, it leads to inconsistent CX. Providing a consistent experience helps the digital brand earn customer loyalty and build a reputation. Maintaining consistent customer experience across different channels like phone, Facebook messenger, text message, chatbot, etc., offer real-time support that helps accelerate business growth in the long run. Offering consistency in customer experience can hugely benefit your organisation, not just in terms of revenue but also in the form of a high customer base and legacy building. 

Maximising AI to Generate Business Value

Leveraging AI integration and automation in your business improves digital branding services by reaching wider audiences and creating a more personalised experience. Leveraging the power of AI helps offer CX delivery agents valuable data-driven insights that help humanise customer-brand interactions seamlessly. AI is available around-the-clock and assists marketers in adopting more 'human' strategies. They have the ability to remember customer preferences and deliver more tailored content. Using AI, businesses can rapidly collect, combine, and analyse a wide amount of data to maintain unified customer profiles in real-time.

Way Forward

In this digitally advanced era, it has become increasingly important for businesses to offer positive customer experiences to meet rising customer expectations. To humanise the content, the brands need to develop a tale that has the ability to resonate with the audience. With the right strategies, you can make your digital experience more engaging, inspiring, and memorable for your customers. As a result, in 2023, organisations are looking to humanise their digital branding experience to increase customer satisfaction and build loyalty.

Businesses nowadays want to create compelling stories for their audience to result in greater business and revenue. From designing appealing creatives to writing riveting copies, brands are leaving no stone unturned to engage with their audience in a fun and captivating way. Brand story is a cohesive way to narrate the story which encompasses the facts and feelings created by the brand. It has become important for brands to tell compelling stories to their audience to connect and inspire an emotional reaction in them.  While businesses are improving their brand storytelling on digital platforms, they must do it in the right way. Hence, they should perform search marketing to understand their customer journey and make use of the results in their digital marketing strategy to improve the way they portray their brand. One thing that brands can make the most use of is digital ads data. 

What is data-driven advertising?

Data-driven advertising is an approach that helps to optimize brand communication based on the data analyzed from the customer behaviour. Data driven advertisers and marketers use customer data to predict their needs and future behaviours. With the help of these insights, they can develop personalized marketing strategies for higher ROI and business growth.

How to use data-driven ads insights to create compelling brand stories?

It is important to shape the brand story before sharing it, and data-driven insights are those key elements from which all great stories are formed. Data-driven insights inspire brands create compelling stories in a lot of ways, including: 

• Assisting them to build an understanding of the audience, marketplace, and the category rooted in the data.
• Interpreting the data to find the heart and soul of the story a brand wants to tell. 
• Enhancing the content in a personalised way to maximise relevancy. 
• Incorporating images and videos to create emotional connections with the audience. 
• Encouraging the audience to engage with the brand to capture more data and improve stories to be told in the future.

With the help of the insights uncovered from the data, brands can leverage it to answer all the fundamental questions asked by their audience. The keywords identified from the data-driven ads insights can be used in premium domains or brand names for landing pages in an appealing way to boost sales.  Once the brand has a confident grip on the data, it becomes easier for them to craft the messages itself. Narrating a captivating story carries umpteen challenges, with the ultimate goal of making it creative and unique. Brands must leverage the art of creating personalised content – customise their story in a way that it connects with the audience however, whenever, and wherever they choose to experience it.  Additionally, the data could also be used to make budgeting decisions. A brand’s chances increase to an even greater level when they showcase its facts backed up with strong data, reflecting that the department is making efforts to boost the company’s profitability while also spending less.  Lastly, data from these ads can also help brands retarget the customers who have already made purchases with them. Through the data, brands can show customers ads that are relevant and like the items that they have recently purchased. 

More benefits of data-driven advertising

Digital marketing agencies prefer using data-driven advertising strategies as it has numerous benefits, including:  Strengthening emotional connection with the audiences Data-driven advertising helps brands in gaining more insights into how buyers engage with them. Brands can create highly-targeted campaigns which contain personalized messages that resonate with their audience with this form of advertising.

More efficient media buying strategy

The ads data collected from various platforms provide brands with valuable insights of attributes like - demographic, behavioral, education, interest, traits, job functions, spending patterns, skills and much more. With the help of this enriched data gathered by brands, they make them free from all the guesswork and assist in building a robust media buying and planning strategy.  Increasing opportunities for cross-selling and up-selling Brands can utilise the insights collected from data-driven advertising tdigital marketingo help them move through the sales funnel more quickly and cost-effectively. Additionally, data also helps brands to see untapped potential for cross-selling throughout the sales funnel that may have gone unnoticed before. 

To stay resilient in these uncertain times, strengthening your marketing measurement plan is more important than ever. Having a clear understanding of what works and what doesn’t, enables leaders to make data-driven decisions that drive business growth and set them apart from the competition.  To help prepare for 2023, we compiled a list of the measurement strategies marketers must leverage to deliver on business objectives and navigate changes in the marketing ecosystem:

Define Clear Goals

With measurable goals, you clearly define what will make you successful.  Looking beyond the tactical side of the business with a macro viewpoint, one may perceive the business from a competitive, business vertical, and economic standpoint. Once you've identified the company's long-term goals, conduct a SWOT analysis to identify areas for improvement. Establishing SMART goals and deciding on KPIs will help you measure your progress toward stated objectives. A quality measurement plan highlights key metrics to measure the highs and lows of the strategies that can be shared with external stakeholders for better future outcomes and understanding of strategies. Prioritising efficiency in systems is another significant factor that marketers must keep in mind. Refining processes down to what actually produces results allows businesses to run with larger profit margins.

Grow your First-Party Data

Evaluating the website measurement plan to meet the changing needs of customers helps boost business revenue along with creating a unique and personalised customer experience. Having a large and diverse pool of first-party data sets businesses apart from competitors and provides a strategic advantage in decision-making. It also allows them to make data-driven decisions that steer business growth and improve performance. Segmenting first-party data enables brands to tailor their offerings and experiences to specific groups of customers based on common factors, resulting in more relevant and customised experiences. Brands can also optimise their marketing campaigns to target specific groups with offers and messages that they are most likely to resonate with and prompt action. 

Optimise For True Business Values

To ensure that all digital marketing activities are pertinent, optimising a marketing strategy necessitates a comprehensive digital transformation that includes a reassessment of business objectives. Building, refining, and optimising on personas ensures your marketing team knows the audience they are trying to reach and reveals new platforms or tactics that are worth testing to measure the impact. Advertisers who optimise for true values, rather than cost, see an average of 14% increase in the conversion values that align with their business values. By incorporating real-world data & tracking the progress, marketers can calculate the incremental value realised and estimate the expected value of addressing remaining root causes. 

Leveraging Analytics Technology

Leveraging data and analytics is a crucial project measurement plan. By focusing on the right data points and using them to make informed decisions, you can advance your marketing goals and improve ROI. Many firms have utilised machine learning to gain deeper insights into the customer experience. The market for ML is projected to grow at a CAGR of 39%, from $8 billion in 2019 to $117 billion by 2028. Organisations must tie their CRM software with marketing analytics tools to create a more holistic view of their customers and improve their communication with these stakeholders. Google Analytics is a powerful tool that predicts user behavior, such as the rate of customer churn in a specific period. It provides valuable data that can help allocate the necessary funding to retain customers.

Monitoring Overall Performance

A clear and concise overview of KPIs allows executives and managers to make informed decisions and take proactive measures to improve processes, optimise operations, and drive growth. Build a comprehensive attribution model that distributes each sale among different marketing channels the customer interacted with before making a purchase. Consolidating crucial indicators and assessing top-level outcomes can be simplified by creating a custom report or GA dashboard and sending automated emails to all stakeholders, typically once per month. Understanding which metrics in which channels create the most bang for the buck means understanding conclusively how users interact with the brand, which ones convert to leads, and which ones are closing.

Final Thoughts

A successful data measurement plan should combine reliable and robust data with a structured goal-setting process to ensure that all areas of the business are in alignment. Setting a clear objective and goal for your business, tracking progress, and monitoring performance regularly will help ensure companies can measure the results of their efforts and adjust accordingly. By leveraging the above-mentioned measurement plan into your business, you can stay prepared for the challenges and opportunities ahead.  

Customer data is the goldmine for businesses. Companies collect large amounts of consumer data as it helps them make better decisions and efficient strategies to increase sales and ROI. According to surveys, around 49% of businesses believe that customer data helps them to make better decisions, and 16% say that this data helps them to enable key strategic initiatives.  In the era where technological advancements happen now and then, data protection has become an essential part of all business strategies. With the evolution of technology, data breaches have become more advanced and heavily impactful.  The global data security landscape has witnessed an unprecedented increase in cyber threats in recent years. It has become easier for them to use phishing and social engineering attacks to infiltrate networks and spread malware and ransomware. By stealing personal information, tricking employees into divulging their credentials, or clicking infected links or attachments, cybercriminals can gain access to work laptops. Once infiltrated, it can easily infect an entire network. There has been a 125% increase in cyber attacks globally through 2021, with the increasing numbers continuing to threaten businesses and individuals in the forthcoming years.

Why must customer data be protected?

Protecting customer data is important for one reason. Your business depends on it. If companies don't take steps to protect customer data, they become vulnerable to hacking, which can lead to loss of consumer confidence, impact business reputation, and more.Certain laws mandate the protection of consumer information, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). In India, the Information Technology Act 2000 is the primary law in India for matters that relate to e-commerce and cybercrime.  Even if you don't have a physical place of business in a state or country with data protection laws in place, you may still be subject to penalties if you obtain data from citizens living in that area. 

4 ways businesses can protect consumer data

We have listed down four ways in which big organizations can ensure to protect their consumer data at all times:

Encryption

Encryption is the lock and key for protecting consumer data. Make sure all sensitive data is encrypted regardless of where it is stored or transmitted. Methods of encrypting connections include Virtual Private Network (VPN), Secure Sockets Layer (SSL), or Transport Layer Security (TLS). A VPN service can help you hide your IP address and protect your online activities. An example of this is an SSL certificate that encrypts personal data when processing payments. This helps protect consumer privacy, especially if your business uses third-party applications to process transactions. 

Restricted access

Not all employees need access to every nook and cranny of the business. Give each employee only the access that is necessary for their position. The same applies to internal networks. Use firewall protection to block them internally from each other. This makes it harder for cybercriminals to devastate your business.

Keep plugins and software up-to-date

Hackers are well-aware that non-updated and out-of-date softwares and plugins are the easiest to hack. It is important to keep your software up-to-date to avoid any hacking or cyberattack. While many devices and applications offer automatic updates, sometimes operating system updates make a device unusable for a couple of minutes, which can extend to hours, and have to be manually launched after download. If you use plugins, make sure they are always updated to mitigate vulnerabilities and protect consumer data from hackers.

Password management tools

By using password management tools, you can improve cybersecurity and reduce the risk of hacking. These tools create and store complex passwords for all the tools and software your team uses. Complex passwords are usually difficult for users to remember and are not used by users. Password managers make this much easier by storing all your passwords encrypted. This way, if someone needs to log in to the tool, they can easily get the credentials from the password of their manager

Final thoughts

Your customers entrust you with their most sensitive information, from credit cards to social security information. It is organization’s responsibility to keep it safe. As we move into the era of data protection by design and default, every business must implement security plans to protect data from internal and external threats.

As the world continues to become more digitally connected, one of the most important aspects of success for businesses in the year 2023 will be staying up to speed with the ever-evolving landscape of trends digest.  Let's revisit some of the trends you definitely need to own this year:

E-commerce Trends

With the growing usage of mobile internet, Ecommerce has taken centre stage in our lives. By 2023, industries will embrace these new Ecommerce trends and will capitalise on the opportunities presented.

• Leverage Social Commerce
• Advance Payment Modes
• Omnichannel Customer Experience
• Eco-friendly Shopping choices
• Rising Presence of AI

Read the exhaustive BLOG here. 

PR Trends

Technology will be a major influence on PR trends in 2023. Keep an eye on the future with the newest PR trends for 2023, which include cutting-edge technology and creative narrative strategies.

• Customisation and Connections
• Focus on Mission & Value-based Storytelling
• Change the Game with Technology
• Rise of Interactive Content
• Metrics and Ratings

Read the exhaustive BLOG here. 

UX/UI Trends

UX/UI trends in 2023 are projected to be more data-driven, utilising predictive analytics and AI technology. Designers will ensure their design decisions take into account accessibility and vision.

• Leverage Motion Design
• Interact with 3D Imagery
• Enhance Typography
• Employ Immersive Scrolling
• Virtual and Augmented Reality

Read the exhaustive BLOG here. 

Social Media Trends

In 2023, social media trends will continue to push the boundaries of what is possible with technology. Connectivity and collaboration will be the two major pillars of social media.

• Rise of Nano Influencers & UGC
• Boom in Social Audio
• Expansion of Social Commerce
• Gaming is the New Playground
• Creation of the Human Touch

Read the exhaustive BLOG here. 

Influencer Marketing Trends

In 2023, influencer marketing trends will be driven by the increasing demands of customers and their ever-growing reliance on social media channels to make informed purchase decisions.

• Consumption of Quick Content
• Rise of Nano Influencers
• Employing Influencer Subscriptions
• Power of Live Streaming
• Expanding Influence Genres

Read the exhaustive BLOG here. 

SEO Trends

In 2023, a key trend in SEO will be the continued importance of user experience. A major emphasis will be on page speed and other factors that influence the user experience. 

• Optimising Mobile-friendly Websites
• Answering PAA Queries
• Utilising Various Forms of Content
• Powering AI Content
• Trusting Boring Ol’ SEO

Read the exhaustive BLOG here. 

Marketing Automation Trends

Marketing automation trends in 2023 are predicted to lean heavily on personalisation. With intelligent automation, marketers will be able to tailor their messages effectively instead of sending generic campaigns.

• Embracing User Quality Data
• Emergence of Omnichannel Marketing
• Leveraging Personalised Content
• Generating Lead Capture
• Utilising Conversational Marketing

Read the exhaustive BLOG here.

Paid Media Trends

In 2023, paid media is expected to grow significantly as more companies continue to incorporate digital marketing into their campaigns. 

• Utilising Influencer Marketing
• Leaning on First Party Data
• Embracing Omnichannel Marketing
• Leveraging Meta
• Exploring Pinterest Marketing

Read the exhaustive BLOG here

Social Commerce Trends

Social commerce trends in 2023 will see an increase in social media usage, technology, and better consumer experience. These offerings will drive the digital shopping experience. 

• Utilising Visual Commerce
• Embracing Descriptive Live Streaming
• Collaborating with Micro Influencers
• Selling with AI Chatbots
• Offering Customised Experiences

Read the exhaustive BLOG here

Tech Trends

2023 is projected to be a year of significant technological advancements. Emerging technologies like quantum computing, computer vision, and robotics are set to become more advanced and commonplace.

• Applied Observability
• Digital Immune System
• Edge Computing
• Super Apps
• Robots will Become More Human

Read the exhaustive BLOG here

Content Marketing Trends

Content marketing will continue to be an important part of digital marketing in 2023, and emerging trends will be focused on personalising content and delivering it in the most effective and engaging way possible. 

• Short Form Videos
• Embracing Voice Search
• Strategic SEO
• Leveraging Tech for Creativity
• Powering with Podcasts

Read the exhaustive BLOG here

Digital Marketing Trends

Digital marketing is an ever-evolving field that is quickly changing the way businesses reach and engage with their target audiences. Digital marketing trends are very crucial to maintain a connect with the customers.

• Relying heavily on Data
• Boom in Live Audio Interactions
• Youth-centred Marketing
• Leveraging Pinterest Marketing
• Augmented Reality becomes Mainstream

Read the exhaustive BLOG here Trends have and will continue to shape the future of virtually every industry, from design to marketing, from finance to retail, technology and beyond. Staying informed about emerging trends not only enables businesses to remain competitive but it also allows them to identify and seize opportunities to distinguish themselves from their competitors.