Digital Marketing Insights | #ARM Worldwide Blog

CMO’s guide to Social Media


CMO’s guide to Social Media

Companies have been collecting and analyzing customer data for a long time. Yet customer data by itself doesn’t paint the full picture and can lead to inaccurate customer insights. CMO’s can use social media as a source of customer sentiment, but more companies are also working with digital marketing companies to take advantage of social

Reasons for SMB’s to Not Have In- House Digital Marketing Team


Reasons for SMB’s to Not Have In- House Digital Marketing Team

Marketing teams globally are spending more than $135 billion on digital marketing tools as the world is moving towards being more mobile and technology-dependent. However, spending your marketing dollars doesn’t quite ensure that you succeed in your campaigns. The law of Economics states that every business must try and work on an optimum scale –

This week in digital – Inbound Marketing for B2B startup growth, Instagram puts stories on its website but no story ads, Google launches AdSense User First beta & more customers prefer to buy directly from brands


This week in digital – Inbound Marketing for B2B startup growth, Instagram puts stories on its website but no story ads, Google launches AdSense User First beta & more customers prefer to buy directly from brands

Let’s look at the latest news that is prevalent in the digital world this week. ‘Inbound marketing ensures a stronger brand presence and a long-term impact’ – Ritesh Singh, CEO of #ARM Worldwide Inbound marketing plays a crucial role in bringing control to the dynamism of business. Attracting potential customers through compelling content that is

7 Easy Win Digital Marketing Tactics for B2C SMBs


7 Easy Win Digital Marketing Tactics for B2C SMBs

How do you know what companies are working on in a particular domain? How do you find out what brand makes the product you want? Do you go out in the market and look for the producers and suppliers before bargaining for the price? I don’t think so. When you have a facility called ‘smartphone’,

5 Facts Every CMO Should Know About SEO in 2017


5 Facts Every CMO Should Know About SEO in 2017

Multiple changes have taken place in the digital world since our generation is developing with the trending technologies. Some were successful, but others were utterly confusing, to say the least. However, during this process, some subtle SEO trends came into the picture. For instance, Google’s decision to completely put a full stop on Google Authorship

Inbound Marketing for Startup Growth


Inbound Marketing for Startup Growth

If you have just begun your startup journey, you might be aware of the big challenges you may have to face ahead, such as lack of big marketing funds, or a lean customer base. Due to the unique problems that most of the startups face, most of the startups resort to social media channels and

[Guide] 10 Key Things that You Must Know About Influencer Marketing & Digital PR


[Guide] 10 Key Things that You Must Know About Influencer Marketing & Digital PR

The way social media was a buzz word in 2008, influencer marketing is going through the same nowadays. Back then I still remember how I had to explain, “what”, “why” and “how” of social media to our prospective new clients. Thankfully “influencer marketing” doesn’t have that much problem and is quite adaptive amongst the marketing

Leveraging MarTech for Customer Acquisition and Retention


Leveraging MarTech for Customer Acquisition and Retention

In the past few years, we’ve seen a huge surge in the number of marketing tools and technologies. From social media to smartphones, technology is making a huge impact on the life of customers. This influx of technology-revamped marketing has led to the transformation of “MarTech”, which is a combination of Marketing and Tech that

Don’t Miss These Web Design trends in 2017


Don’t Miss These Web Design trends in 2017

  The online world is a space which constantly keeps evolving, which is the same case when it comes to web design. The designs which were popular in 2016 will simply not work as well in today’s date – such is the pace at which technology changes. So, web developers have to constantly update the

8 SEO Trends Every CMO Should Know For 2017


8 SEO Trends Every CMO Should Know For 2017

  The online world has become highly competitive and unpredictable space. Search Engine Optimization (SEO) has become an indispensable function for marketers to make their online presence felt and more importantly, rank on the first page of the search results. So, the only key to survival in this online world is to constantly follow the

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