The evolution of digital marketing has brought forth many new marketing methodologies for marketers. Email marketing, however, continues to remain the best and the most personalised way of interacting with your customers. It also remains the most potent digital channel for financial marketing services providers to practice effective multichannel marketing. Apart from the obvious benefit

We are sure you’ve come across those weird looking squarish barcodes. Yes, we are talking about QR or Quick Response codes. They are omnipresent these days and can be seen in advertisements, direct mail communication, and even sale announcements. More and more businesses are realizing what QR codes can do to increase their growth and

With newer technology coming in daily and consumers worldwide adapting to it at the fastest rate ever, marketers too need to adapt to it and create tech-driven websites to offer their users an experience that stands out from the competitors. The digital landscape has been evolving rapidly, and brands globally are capturing the digital space

While a lot has been talked at length about the importance of videos in everyone’s social feeds and how video content consumption is the future, not many know what making great shareable video entails. The advent of native video into everyone’s lives has changed the way netizens consume content. From short videos to mute videos,

The finance industry is unlike the other industries. The tasks that we take days to complete is their everyday job. People working in the finance industry are always aware and keep an eye on every aspect of the job because just one wrong click can cause a loss of billions and change the future of

When it comes to practical marketing strategies, it goes without saying that content marketing has quickly transformed into one of the most diverse and useful tactics one can employ to make sure that their marketing efforts can see the light of day sooner rather than later. The sheer usefulness of content marketing is at such

It is said that the success of any business is directly proportional to the marketing strategies of the company. It doesn’t matter whether the product or the service they’re offering is absolutely unique and useful or something that’s easily available in the market, a good marketing strategy is pivotal for the companies to promote their

Most people assume that the finance industry is concerned with numbers, and numbers only. However, like any other industry domain of work, the finance sector also has other departments without which it can’t function properly. All companies, regardless of their vertical, face massive competition in the market. The finance industry is no exception and has

The first and foremost question that arrives in the minds of the readers after reading the heading is that, is it even required to do marketing for universities? Yes, it is. Providing education is the greatest deed, but an educational institute doesn’t work on praise, it needs money and other monetary resources to continue its

The advent of the New Year has given rise to many predictions across multiple points of interest. One such point has to be the digital world, which is known for being an ever-changing landscape, with trends that come and go at the drop of a hat. This can make it somewhat hard for businesses who