Marketing can be a remarkable tool to accelerate your business growth, but only when it is strategically and smoothly utilized in operations. Attracting strangers, converting them into leads, closing leads to customers and delighting the customers so they act as promoter; the methodology seems convincing to hear, but what about the implementation? As the journey
Marketing automation platform has quickly become the support system of many a company’s primary customer relationship management solutions since it complements and integrates with customer relationship management. Unlike the industry for enterprise CRM – in which there is a wide diversity of opinions about the perceived value of various marketing software solutions – the market
Marketers use various tactics to boost their small businesses. Some of the prominent approaches used these days are SEO, social media, content marketing and others. The integration of these tactics are profitable and give a long-term benefit to SMEs and start-ups. But many websites indulge in the practice of negative SEO, which damages their competitors’
This week, a lot of developments have happened in the digital world. Let’s take a look at the latest news in digital space. Instagram overtakes Snapchat in daily users By utilizing ‘stories’ that Snapchat was mainly known for, Instagram has established itself as one of the dominant social media sites. Instagram now boasts a total
Content marketing is the newest trend in marketing. The thought of spending less and gaining more lures everyone. All it requires is good content, right? Well, it’s not that simple. Good content still needs good marketing so that it can reach your target audience. Without successfully spreading the word about your content, it’ll just remain
Today, customer expectations are at an all-time high, and competition is always increasing. The digital era has empowered companies to gather relevant information on their customer’s journey. This information includes their mobile app usage, digital clicks, interactions on social media and so much more. This data provides a competitive advantage to companies since it’s easier
Soon after Hubspot coined the term inbound marketing, it has gained immense popularity and has become an effective way to increase the customer base. It is an innovative way to go about bringing in leads in any business. The primary purpose of inbound marketing website is to nurture its leads, and the business should understand
With a plethora of platforms to choose from, it used to be difficult to find the perfect marketing automation tool for your company and even harder to love it. Finding reliable platforms that can produce results and satisfy the marketing teams is a tough job but an important one. There are various marketing tools out
Today everyone in the world is generating content – either brands are making it for their audience, or there is a lot of user-generated content. The content could be in any form, format, tone & emotion. Content marketing is the kind of marketing that thrives by creating valuable, consumable, shareable content and distributing it through
This week’s digital brings to you the interactive emoji’s trending in the market, how Virtual Reality can be an unbelievable experience, what all Amazon is doing for the Indian Society, and what’s up with Whatsapp. PicsArt is burgeoning Just two months after giving people the privilege of personalising stickers, pics art has more than