When it comes to practical marketing strategies, it goes without saying that content marketing has quickly transformed into one of the most diverse and useful tactics one can employ to make sure that their marketing efforts can see the light of day sooner rather than later. The sheer usefulness of content marketing is at such

It is said that the success of any business is directly proportional to the marketing strategies of the company. It doesn’t matter whether the product or the service they’re offering is absolutely unique and useful or something that’s easily available in the market, a good marketing strategy is pivotal for the companies to promote their

Most people assume that the finance industry is concerned with numbers, and numbers only. However, like any other industry domain of work, the finance sector also has other departments without which it can’t function properly. All companies, regardless of their vertical, face massive competition in the market. The finance industry is no exception and has

The first and foremost question that arrives in the minds of the readers after reading the heading is that, is it even required to do marketing for universities? Yes, it is. Providing education is the greatest deed, but an educational institute doesn’t work on praise, it needs money and other monetary resources to continue its

The advent of the New Year has given rise to many predictions across multiple points of interest. One such point has to be the digital world, which is known for being an ever-changing landscape, with trends that come and go at the drop of a hat. This can make it somewhat hard for businesses who

Throughout the larger part of 2017, content marketing had been the buzzword with the digital marketers across the world. However, this year content marketing would evolve a lot more than what meets the eye. Influencer engagement, content creation, social media campaigns and digital pr – these have been the foundations of content marketing ever since

  It’s not the same world anymore. From buying our groceries to studying, everything now is done online. The digital world has created ripples across the universe and changed the status-quo of every industry. Offline seems to be at rest while the online world is taking the world by storm. Every industry is now primarily,

Gone are the days when PR was limited to just reputation management, press outreach for newspapers, radios and television, press release distribution etc. With the introduction of the Internet, the opportunities for PR have increased. PR professionals need to adapt to the changing dynamics. The shifting focus from Traditional PR to Digital PR is evident,

2017 is almost over, and what a tremendous year it has been for digital innovations! According to a global research conducted by MIT, 85% of respondents agree that “being a digital business is important for the success of my company.” I know you agree too! Adapting to the continually evolving digital market environments and leveraging

  Have your SEO strategies brought you success in 2017? Are you able to get the desired ROI for your SEO campaigns? If your answer is YES, Kudos! You are up-to-date in terms of the latest SEO trends. But the question is, Are you ready to rock in 2018? To abstain from getting different penalties