Digital Marketing Insights | #ARM Worldwide Blog

India Shines at the World’s Biggest Creativity Festival: Cannes Lions 2022


India Shines at the World’s Biggest Creativity Festival: Cannes Lions 2022

Every year, the Cannes Lions International Festival of Creativity brings the creative and corporate communications industry together through events and experiential marketing at its one-of-a-kind stage to learn, network and celebrate.  For India’s creative agencies, the feel-good cup was obviously brimming over, with the medals tally touching 47, including 5 Grand Prix and 2 Titanium

Online Entertainment & E-commerce: A Two-way Relationship


Online Entertainment & E-commerce: A Two-way Relationship

With the constant growth of technology, people enjoy limitless options of entertainment, specifically online entertainment. The demand for personalised content is driving people to online entertainment. And E-commerce is a new means to sell entertainment. Businesses that can optimise the latest technologies and tools of innovation will undoubtedly thrive in the new world unfolding before

E-commerce Marketing for the New-Age Marketeers


E-commerce Marketing for the New-Age Marketeers

Beyond everything, the overall outcome of your E-commerce marketing efforts depends on the tools, technologies, and processes utilised to produce transaction results. There are numerous possibilities for businesses to meticulously market offerings online to reach their target audience. We will focus on everything E-tailers need to know to improve their conversions in 2022 and beyond.

Strategizing SEO: What is SEO for B2B in 2022?


Strategizing SEO: What is SEO for B2B in 2022?

The ever-changing nature of SEO is well-known. New search engine algorithms are released on a regular basis, often without notice, new SEO tools pop up like mushrooms, and new ranking tactics are discovered virtually every day, among other things. It’s difficult to keep up with what’s going on in the SEO world. SEO is a

SEO Trends to Know: Future of SEO in 2022


SEO Trends to Know: Future of SEO in 2022

Back in the 1990s, there was only one surefire technique to guarantee that your website would rank well on search engine result pages (SERPs): employ keywords repeatedly throughout the meta tags and Web pages. The first search marketing conference took held in San Francisco in 1999, when search engines like Ask Jeeves, Google, Yahoo, and

Digital Revolution: EdTech x E-commerce


Digital Revolution: EdTech x E-commerce

Technology has taken centre stage in today’s world, from our daily lives to the way corporations are operated. The impact of this digital transformation can be observed in practically every industry, and education is no exception. The EdTech industry has seen rapid innovation in marketing methods, user engagement, content design, and E-learning technologies since the

Reshaping the E-commerce Experience through Technology


Reshaping the E-commerce Experience through Technology

E-commerce technology has a number of perks when it comes to building a strong business ecosystem. As we look into the future, modern brands anticipate redirecting the overall customer experience from leading markets and industries. To keep ahead of the curve, businesses need to catch up with cutting-edge E-commerce technology trends. E-commerce businesses are constantly

Influence of E-commerce on the Healthcare Industry


Influence of E-commerce on the Healthcare Industry

The growing popularity of visionary manufacturers that sell directly to consumers has made waves within the healthcare industry. Wellness marketplaces and online pharmacies in India have been steadily evolving over the years. With consumer interest in D2C digital health soaring and new telehealth startups launching every month, exciting movements are to track.  We’re highlighting some

Fashion E-commerce: What Drives its Growth in 2022?


Fashion E-commerce: What Drives its Growth in 2022?

There is immense growth potential in India’s Fashion E-commerce domain, especially as we move towards the world of multiple touchpoints, where brands are looking to connect with consumers online. India’s online fashion retail market share is expected to increase by $22.97 billion from 2021 to 2026. The market’s growth momentum will accelerate at a CAGR

How Rural Communication Has Evolved: The Journey Of Media In Rural India


How Rural Communication Has Evolved: The Journey Of Media In Rural India

Rural Marketing Association of India (RMAI) recently organized #DecadeofChange: a panel discussion on the journey of media in rural India, highlighting the evolution of rural communication. Mr. Raj Kumar Jha, Director Rural Campus & General Secretary, RMAI moderated the discussion between Mr. Ritesh Singh, MD & CO-FOUNDER #ARM Worldwide, Ms. Kalpana Kaul Raina, COO, Impact

E-commerce in ‘Bharat’: E-volution Across Rural Sectors


E-commerce in ‘Bharat’: E-volution Across Rural Sectors

The Indian rural market is on the very edge of an E-com Revolution. It ensures untapped potential to become the market leader for most E-commerce business enthusiasts and budding entrepreneurs looking forward to a major digital transformation and digital branding. As per IAMAI, India stands second in rank in the number of internet users (451

Welcome to the Future: ad:tech 2022


Welcome to the Future: ad:tech 2022

ad:tech New Delhi brought together the brightest and most influential brands, agencies, publishers, and technology providers to discover the future of marketing and do business face-to-face. They set the stage for reputed leaders with ideas to share their stories, learnings, and unique perspectives. Needless to say, the event was a huge success, and we got

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