The first and foremost question that arrives in the minds of the readers after reading the heading is that, is it even required to do marketing for universities? Yes, it is. Providing education is the greatest deed, but an educational institute doesn’t work on praise, it needs money and other monetary resources to continue its

The advent of the New Year has given rise to many predictions across multiple points of interest. One such point has to be the digital world, which is known for being an ever-changing landscape, with trends that come and go at the drop of a hat. This can make it somewhat hard for businesses who

Throughout the larger part of 2017, content marketing had been the buzzword with the digital marketers across the world. However, this year content marketing would evolve a lot more than what meets the eye. Influencer engagement, content creation, social media campaigns and digital pr – these have been the foundations of content marketing ever since

  It’s not the same world anymore. From buying our groceries to studying, everything now is done online. The digital world has created ripples across the universe and changed the status-quo of every industry. Offline seems to be at rest while the online world is taking the world by storm. Every industry is now primarily,

Gone are the days when PR was limited to just reputation management, press outreach for newspapers, radios and television, press release distribution etc. With the introduction of the Internet, the opportunities for PR have increased. PR professionals need to adapt to the changing dynamics. The shifting focus from Traditional PR to Digital PR is evident,

2017 is almost over, and what a tremendous year it has been for digital innovations! According to a global research conducted by MIT, 85% of respondents agree that “being a digital business is important for the success of my company.” I know you agree too! Adapting to the continually evolving digital market environments and leveraging

  Have your SEO strategies brought you success in 2017? Are you able to get the desired ROI for your SEO campaigns? If your answer is YES, Kudos! You are up-to-date in terms of the latest SEO trends. But the question is, Are you ready to rock in 2018? To abstain from getting different penalties

“Hiring another individual or company to handle business activities for you not only helps the company in the long term but also helps them share the responsibility of the tasks and gives them a fresh perspective on things. Here you’ll find the seven benefits of outsourcing digital marketing services & activities and how it helps

This new year is the most anticipated, as the digital landscape of the various social media platforms changes in leaps and bounds, with a hint of a surprise for its targeted audience. In 2018, varied social media platforms like Facebook, Instagram, LinkedIn, Twitter and Snapchat are turning towards immense advancement while trying to break through

The digital landscape is constantly on the rise and all the industries have started leveraging the digital platforms for overall business growth and generating high revenues. Of all the industries, Education Sector has recognized the huge potential it holds when it comes to reaching out to target students and parents to increase college enrollments. Content