Email marketing has been the age-old strategy of marketers to reach their target audience on a one-to-one basis. As a part of their digital marketing efforts, marketers use multiple strategies like SEO, social media, inbound marketing, content marketing among many others. While emails have been the go-to strategy for every marketer to reach customers in

YouTube, the most prominent video platform in the world, is not only a place where people upload videos on various topics and subject matters anymore but has gradually turned into a business or professional opportunity. YouTube is a platform where anyone and everyone who wants to pursue a profession in video making can use this

Technology is evolving at a rapid pace and so is its usage by people across the world. With everything happening at the click of a button, it has become relatively more comfortable for the consumers to satisfy their needs and requirements anytime, anywhere. When brands across the globe are offering such ease of access to

Amidst all the advancements that are happening in the marketing world, Account-Based Marketing is also something that marketers of today have started to practice. It may seem like a new concept at first, but once people understand what it is, they realise that this is something like what they have been practising for a long

Business processes have been evolving daily with all the technological advancements happening in the digital world. With this, business and its functions are being conducted in a never thought before manner with the internet playing a huge role in its functioning. Gone are the days when marketing was carried out the traditional way. Everything today

A term that is of late creating a buzz in the market is FinTech. Well, if you are a financial services provider using technology to make your services more efficient, then you are a FinTech company. If not, it is time for you to start using digital marketing at your disposal to market your financial

A website that is a mere collection of information will not attract your target audience to do business with you. It should be informative and educational, which is why marketers must start restructuring their website and convert it into a lead generation machine. The primary objective of a lead generation website is to convert visitors

Public Relations, or PR, is a communication activity with which the company seeks to build a relationship with the public, which is mutually beneficial for both. The fact that it is entirely different from marketing makes it imperative for every brand to give equal importance to this function. While technology has changed every field and

Inbound marketing, as the marketers of tomorrow should already know, is directing your marketing efforts to attract your target audience by providing them with informative content to add value at every stage of their buying journey. It is the opposite of traditional marketing or outbound marketing which involves marketing to the masses irrespective of the

A fact that will be persistent is that Content is the king! From words to images to videos, everything we speak, read, write or hear, is content. Therefore, creating, publishing and distributing content for the digital target audience is the marketing strategy that financial marketers should incorporate into their marketing plans. Content marketing is not