Benchmarks and Trends of Demand Generation for SaaS Marketers


Benchmarks and Trends of Demand Generation for SaaS Marketers

Marketing can be a remarkable tool to accelerate your business growth, but only when it is strategically and smoothly utilized in operations. Attracting strangers, converting them into leads, closing leads to customers and delighting the customers so they act as promoter; the methodology seems convincing to hear, but what about the implementation? As the journey

Buying A Marketing Automation Platform: 3 Key Differences Between HubSpot and Pardot


Buying A Marketing Automation Platform: 3 Key Differences Between HubSpot and Pardot

Marketing automation platform has quickly become the support system of many a company’s primary customer relationship management solutions since it complements and integrates with customer relationship management. Unlike the industry for enterprise CRM – in which there is a wide diversity of opinions about the perceived value of various marketing software solutions – the market

This Week In Digital – Instagram Surpasses Snapchat , Amazon Dominates Online Sales, Google AdSense changes policies and Facebook integrating ads in Messenger


This Week In Digital – Instagram Surpasses Snapchat , Amazon Dominates Online Sales, Google AdSense changes policies and Facebook integrating ads in Messenger

This week, a lot of developments have happened in the digital world. Let’s take a look at the latest news in digital space. Instagram overtakes Snapchat in daily users By utilizing ‘stories’ that Snapchat was mainly known for, Instagram has established itself as one of the dominant social media sites. Instagram now boasts a total

8 Ways Data Analytics Can Help CMO in their Marketing Process


8 Ways Data Analytics Can Help CMO in their Marketing Process

Today, customer expectations are at an all-time high, and competition is always increasing. The digital era has empowered companies to gather relevant information on their customer’s journey. This information includes their mobile app usage, digital clicks, interactions on social media and so much more. This data provides a competitive advantage to companies since it’s easier

Top 50 Content Marketing Tools for Every Marketer


Top 50 Content Marketing Tools for Every Marketer

Today everyone in the world is generating content – either brands are making it for their audience, or there is a lot of user-generated content. The content could be in any form, format, tone & emotion. Content marketing is the kind of marketing that thrives by creating valuable, consumable, shareable content and distributing it through

This Week in Digital: Personalized Stickers and Memes are Here, VR Enriched End of Life Experience, Amazon India Lend a Helping Hand, Whatsapp Wallet Coming Soon


This Week in Digital: Personalized Stickers and Memes are Here, VR Enriched End of Life Experience, Amazon India Lend a Helping Hand, Whatsapp Wallet Coming Soon

This week’s digital brings to you the interactive emoji’s trending in the market, how Virtual Reality can be an unbelievable experience, what all Amazon is doing for the Indian Society, and what’s up with Whatsapp. PicsArt is burgeoning   Just two months after giving people the privilege of personalising stickers, pics art has more than

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