Search Engine Optimization (SEO)

Is Robotic Process Automation (RPA) the Next Big Thing in Automation?

2022 will be the year to get businesses back on track after a year of unparalleled disruption. As a result, many will be looking towards technology and automation to reduce costs, improve efficiency, and build up organizational resilience. A technology that should be at the forefront of such conversations is…

By Team #ARM Worldwide
August 12, 2022

2022 will be the year to get businesses back on track after a year of unparalleled disruption. As a result, many will be looking towards technology and automation to reduce costs, improve efficiency, and build up organizational resilience. A technology that should be at the forefront of such conversations is robotic process automation (RPA). So, let’s explore why RPA is essential for businesses and why it is worth investing in today.

Need for RPA

By employing either a combination of client servers or HTML code, user interface interactions or connectors to mainframes, RPA can imitate actions people take through applications. As a result, RPA bots can be trained to undertake un-intelligent and repetitive tasks faster and more accurately than humans ever could, thus improving speed, quality and productivity. Resilience and adaptability are central to overcoming current & future challenges. RPA helps organizations speed up processes ensuring they are ready to deal with disruption and change. In addition, with the help of RPA, companies can make adjustments based on seasonality and can easily scale operations up or down as needed.

Where can RPA be used?

RPA has become widespread as it is broadly applicable. Virtually any high-volume, business-rules-driven, repeatable process is a great candidate for automation — and so are cognitive processes that require higher-order AI skills. In addition, multiple systems can be involved in each automated business process without any need for integration/changes to the underlying system. This helps businesses start their automation solution journey cost-effectively. By combining RPA’s quantifiable value with its ease of implementation relative to other enterprise technology, it’s easy for businesses to see why RPA adoption has been accelerating worldwide. Leaders of functional areas from finance to customer service to marketing to human resources and beyond find that RPA improves many processes, yielding higher capacity, faster throughput, and fewer errors for key processes.

RPA in Banking & Financial Institutions

The processing cost reduces to 30-70% by reducing the turnaround time with banking automation via RPA technology. The banking sector can leverage RPA in multiple ways. Statistics show that specific banks invest in KYC compliance figures every year. RPA is used to assemble customer information, validate it, and process it. Fewer FTEs & round-the-clock functioning improve productivity and the quality of the compliance process. Potential frauds are identified beforehand with the advent of RPA. Automation has led to banks being able to pinpoint accounts likely to cause threats and flag them. RPA sends automated notifications to customers prompting them to furnish necessary documents and process account closure functions with 100% accuracy.

RPA for Education Industry

The education sector is riding the surge of digital transformation solutions by leveraging new-age technologies such as RPA that help them reimagine their business performance and ROI. RPA enables institutions to manage business functions effectively in order to maintain better governance. This allows auditing & analytics to occur in one place and receive critical reports through RPA at regular intervals. RPA can fully automate meeting arrangement processes without human intervention. Reviewing the work schedule of each person, it informs concerned people about meeting schedules via emails. In addition, RPA bots can use screen scraping and follow a chain of command to gather all student assessment grades, their instructors’ comments about their progress, and any supplementary information onto their end-term report card.

Future of RPA

Any industry reliant on computers for any small or large aspect of operations will benefit tremendously from the speed, accuracy, and efficiency – and overall dependability of RPA. Businesses must look forward to measurable solutions for building RPA strategies geared towards outcomes, as organizations only pay for the processes they automate - not the number of bots being used. Many businesses would even adopt RPA for a reduction in cyber threats as RPA would help in safe keeping and eliminating any potential danger. Key differentiation factors will revolve around how RPA can function in tandem with intelligent enterprise automation — a collection of integrated technologies that include intelligent capture, AI, ML, case management, low-code capabilities and cloud-based content services.

Subscribe to our weekly updates.

Related Blogs

Search Engine Optimization (SEO)

March 2024 Google Updates re-emphasises search quality

Did you know that Google commands a staggering 92% share of the global search engine market and drives

App Store Optimisation (ASO) by ARM Worldwide

Search Engine Optimization (SEO)

Dominate the App Market: A Comprehensive Guide to Achieving Success through App Store Optimization and Localization

The digital landscape has witnessed an unprecedented surge in mobile app usage over the years. As the competition intensifies in the app market, developers and businesses strive to stand out amidst the sea of apps.

Search Engine Optimization (SEO)

Top Video SEO Techniques for Higher Rankings and Increased Visibility

Video content has become a powerful tool for businesses to engage their audience and convey their message effectively. It is undoubtedly impossible to find someone in today’s digitally connected world who does not engage in video content.

Search Engine Optimization (SEO)

How to Track Events Using Google Analytics 4 and Google Tag Manager

In today's data-driven world, understanding user behavior and optimizing digital strategies are crucial for businesses seeking success. To meet this demand, Google has introduced a groundbreaking analytics platform: Google Analytics 4 (GA4). With its advanced capab...

Make a mark in the industry with us via digital transformation.

Technology

Programmatic SEO: Latest Trends In SEO

SEO can be demanding and technical to execute, but meticulous implementation would pay off in the long run. Programmatic SEO is an intriguing concept that continues to draw the attention of SEO professionals, even in 2022. It is the answer to large-scale content challenges. We will talk more about its…

By Shrishti Jain
August 9, 2022

What is Programmatic SEO?

Programmatic SEO is a data-driven and methodical approach to finding keywords, creating dozens or hundreds of pages of content, and understanding user intent. It uses code to create pages at scale and boost SEO efforts. This approach enables brands to build tailored pages to increase mobile, speech, and local searches on their search engine. Have you ever wondered how aggregator sites have hundreds of targeted content pages? Have you ever asked yourself how they actually do it? Yup, the answer is SEO!

Why do you need it for Your Business?

Programmatic SEO automates tasks such as identifying keywords, creating and editing titles and meta descriptions, and tracking results. It can also help brands find new opportunities for optimization and improve their website performance over time. A website that uses programmatic SEO has thousands of web pages, each of which is enriched with SEO-optimized content. You can use the best SEO firms to get your brand in front of the right audience with targeted content for voice, local, and mobile searches. One essential fact to note is that a programmatic strategy isn't just about developing duplicate web pages to push your content out there for more people to see. Instead, the programmatic search uses a technique that matches the total number of Google entries with modifiable, user-friendly content.

Broader Reach

Most businesses don't always have the capability or time to engage with all their audiences in real-time. However, with a programmatic campaign, you'll have the opportunity to determine your desired market and target your advertisements for less grind but more significant effect. In addition, with this tool, you'll be able to advertise your content better, thereby allowing your audience to grow with your business.

Backlinking

The significant part about possessing a programmatic asset is that it continually brings backlinks to your domain because it corresponds to a long-tail keyword intent with custom content. So, you can dramatically enhance your backlinks as you keep going for large-scale SEO through a programmatic strategy. This is done by fitting long-tail keywords with tailor-made content.

Faster Results

Since the pace at which programmatic content can be scaled is relatively high, brands get to experience prompter results in their search engine ranking improvements, traffic, and lead conversion.

Enhanced UX

Programmatic SEO functions at lightning speed and will customize your user's experience with your website, sparking their interest in engaging with your name even more. However, with so much bulk content being created, it is not viable to go for authoritative content quality. Instead, programmatic content banks upon its usefulness for specific audience queries and is more tailored towards lead conversion. It also delivers high-quality landing pages with higher conversion rates than traditional SEO.

Getting Started with Programmatic SEO

It is crucial to identify all opportunities and make sure that there is the right intent behind them. There are mainly two steps to follow, including identifying:

Head Terms – category level, high volume keywords.

Example: gyms, hotels, restaurants, etc.

Modifiers – keywords utilized along with head terms to target long-tail keywords.

Example: descriptive [healthy], [cheap], [fancy], location [city], [country], etc. It is essential to do competitive research and understand whether your plan will fit the user's search intent while also being competitive. The subsequent step would be to prepare the structure of your programmatic asset.

Ready to Grow your Business in 2022?

Programmatic SEO solutions have made it possible to create a high-quality, profitable website. This strategy has plenty of advantages for your business. When used rightly, programmatic SEO can generate hundreds of quality web pages. The goal of this strategy is to maximize your organic traffic. Mastering programmatic SEO does not come easy. It does not, though, have to be impossible. With #ARM Worldwide's leading SEO services in India, every page will be relevant to your audience's needs to ensure conversion.

Subscribe to our weekly updates.

Related Blogs

Technology

The Power of Infrastructure as Code (IaC) in DevOps Environments

In the world of modern software development, agility, efficiency, and scalability are paramount. DevOps has emerged as a transformative approach, breaking down silos between development and operations teams to streamlin...

Technology

Typography and SEO: Enhancing UI/UX Design for Improved Search Rankings

When it comes to web design, typography plays a crucial role in shaping the user experience (UI/UX). It goes beyond just choosing fonts and sizes; typography impacts how users perceive your brand, navigate your website, and consume your content. However, typography...

Technology

3 Ways To Minimise Downtime of Your Website

As a website owner, have you ever experienced that gut-wrenching feeling of seeing your website go down unexpectedly? It's a moment of sheer panic and frustration that can leave you feeling helpless and vulnerable. Unfortunately, website downtime is a reality that many b...

Technology

Busting Metaverse Myths

The Metaverse has become the marketing industry's most popular buzzword for brands creating bespoke virtual environments, selling digital collectables, and making a statement in the upcoming virtual world. . Yet despite all this activity, advertisi...

Make a mark in the industry with us via digital transformation.

Search Engine Optimization (SEO)

The Rise of Cross-Platform App Development

While you should follow platform-specific user experience patterns, you still want the ability to provide custom touches to your application. Both cross-platform development and native technologies are in a constant state of evolution. This changing nature of technology signals that these topics should be revisited from time to time to…

By Team #ARM Worldwide
August 6, 2022

While you should follow platform-specific user experience patterns, you still want the ability to provide custom touches to your application. Both cross-platform development and native technologies are in a constant state of evolution. This changing nature of technology signals that these topics should be revisited from time to time to understand which option is currently leading the game and how they can make the best of it!

The Right Development Approach

With such stiff competition, business owners are under pressure to concentrate more on quality, precision, functionality, and other factors that persuade potential clients to choose their offerings over competing apps. An app developed exclusively for a single platform through a native-to-the-operating-system language is a Native App. They leverage direct access to the devices' hardware, like GPS, Camera, Microphone, offline access, and many more. Hybrid app development is a time saviour and more cost-effective than native apps. You just write the code once and use it for multiple platforms. Cross-platform apps are in trend thanks to the quick development process. Development time & effort are reduced by 50-70% when using a single source code. You can create apps for gaming, business, and utility cross-platform.

The Rising Hybrid Framework

With hybrid apps, programmers may write a single code that works on various operating platforms. Because of this, developing hybrid mobile apps is a more straightforward and economical process. In addition, with hybrid mobile application development, you just construct one app; therefore, you only need to maintain a single database, as opposed to native systems where you have to create two. The native infrastructure of Hybrid apps allows them to function in an offline state. Users can still launch the app and view the previously stored data even if they are unable to obtain real-time data. For example, Instagram is the most widely used social networking platform for sharing photos and videos. The application support maintenance can hold a tonne of multimedia and offline data thanks to its hybrid design.

A Single Native Platform

Native apps offer a host of advantages – faster functioning, richer user experience, availability of professional development & testing tools, access to platform & device capabilities, & monetisation for developers. Native apps are recognised to provide excellent user experiences due to the aesthetics' compatibility with the platform's UX. Native apps are exceptionally quick and responsive Because they are created specifically for a platform and assembled using its primary programming language and APIs. The sky's the limit for programmers to work with the new app since they'll have access to every tool and API offered by the platform. However, with excellent offerings come significant costs. Separate apps are created for every platform resulting in different teams, additional.

Framework Analysis: React Native

React Native creates a bridge between web UI/UX design components and native Java/Swift counterparts. The Native design automates code refreshes, and instead of recompiling, it instantly reloads the app. React Native is a JavaScript-based hybrid app development framework that lets companies build apps that look as close to a native app and work smoothly on Android and iOS. React Native encourages maximum code reusability to avoid the extra time, energy, and money. The most crucial leveraging point of React Native lies in quickly finding all types of bugs. React has the best Live Reload feature: the first screen is for modifying code, and the second is for previewing the changes you had just made.

Framework Analysis: Flutter

Developers that wish to target Android and iOS from the same programming and companies who understand the value of having a single project team with a presence in both marketplaces have quickly taken to Google's Flutter framework. With Flutter, the developer may swiftly view changes to the programme owing to the hot reloading capability. When developers tap "save," Flutter offers a live reload technique that updates the app code immediately on the device. This provides quick feedback and accelerates progress. In addition, there are numerous areas where performance improvements may be made in the Flutter framework, which is actively being developed. For example, they improve rendering speed on newer iOS devices by up to 50% and reduce memory consumption for some tasks by up to 70%.

Road to Development

To make your mobile app a success, outrun the technologically adaptable competition, and thrive in the mobile environment, apps should stay relevant and deliver an elevated experience compared to websites. Thus, leveraging the right app development tools is vital for building a good app. If you intend to create a successful mobile app, it’s wise to connect with a reliable partner with a cutting-edge technological approach that delivers delightful experiences.

Subscribe to our weekly updates.

Related Blogs

Search Engine Optimization (SEO)

March 2024 Google Updates re-emphasises search quality

Did you know that Google commands a staggering 92% share of the global search engine market and drives

Search Engine Optimization (SEO)

Dominate the App Market: A Comprehensive Guide to Achieving Success through App Store Optimization and Localization

Search Engine Optimization (SEO)

Top Video SEO Techniques for Higher Rankings and Increased Visibility

Search Engine Optimization (SEO)

How to Track Events Using Google Analytics 4 and Google Tag Manager

Make a mark in the industry with us via digital transformation.

Technology

Why is Local SEO Important for Your Business?

By Shrishti Jain
August 4, 2022

It is an almost impossible task to find an individual who wouldn't have searched for a good restaurant, movie theatre, school, or doctor's clinic online. So what do you see when you open any search engine, say Google, and type "the best Chinese restaurant" or "the cheapest waterpark"? The top results would never include the best Chinese restaurants in Italy or the cheapest waterparks in America. Instead, the search engine result page will usually display locally-owned Chinese restaurants and cheap waterparks in your city close to your current location. This is a result of the Local SEO services. But wait, what exactly is Local SEO, and is it any different from the Search Engine Optimisation (SEO) strategies your company has invested in? The world is aware of the effectiveness of SEO strategies, and those implementing them are already ahead of the curve. SEO helps your website have more traffic and visits, indicating that it is well-optimised. So then why do businesses need Local SEO?

Local SEO: Meaning

A component of Search Engine Optimisation, Local SEO, aims to increase a company's presence in local search engine rankings. The outcomes in local search results frequently address "near me" intended queries, indicating that users are looking for things "in their CITY" or that the search engine has recognised that the search had geographic restrictions. This entails assisting Google in making your company's listing rank higher and show up more frequently in response to a higher volume of pertinent queries. A plain blue link is less likely to satisfy that demand than the information provided in local search results, which includes company name, address, phone number, website, images and videos, customer reviews and star ratings, among other things. By utilising local search optimisation techniques, businesses can increase their exposure in these local search results for phrases relating to their operation and goods and services.

Importance of Local SEO for Businesses

Today, local searches make up about half of all Google searches. The likelihood that Google will display nearby local companies is still strong even when someone conducts a standard daily search. This is crucial for businesses because Google revealed a 900% rise in searches for the keyword "near me today/tonight" between 2017 and 2019. Moreover, to better serve its searchers' needs, Google began offering more results for geographically-related searches based on Proximity, Relevance, and Prominence. This means that if your company is nearby, provides the services or goods a potential consumer may be looking for and has optimised local business listings; they are more likely to find you online.

Benefits of Using Local SEO Services

Partnering with the best SEO service provider in India for implementing Local SEO services adds value to your business by:

- An increase in website traffic.

Your website has a higher probability of ranking better with local SEO services, resulting in a greater click-through rate (CTR), which eventually results in more visitors.

- Creating connections with local businesses

When a neighboring company is attempting to cross-promote items or if a brand recommends your company to a customer, it might be advantageous to develop alliances or friendly relations with that company.

- Improving client retention

Local customers are much more likely to become repeat customers if they discover your business online and have a good experience.

- Increasing trust

Higher rankings brought on by local SEO may increase brand recognition and credibility in the eyes of potential customers.

- Reducing the cost of advertising

If your company appears highly in relevant search results, you are already effectively targeting the neighborhood. This indicates that you need not invest in distributing fliers, running newspaper advertising, or conducting neighborhood-specific social media campaigns when residents can quickly locate your company online. The initial stage to enhancing your local SEO is comprehending why it is crucial. Then, utilising the advantages of local SEO services is the best course of action if you want to expand your local clientele, engage with your community, create brand recognition, and improve your reputation in your area. At #ARM Worldwide, we ensure you get those advantages without hassle. Top among the best SEO service provider in India, we are marketing experts who adore assisting businesses in expanding and thriving. Our team of experts strives to provide our clients with the finest that the virtual world has to offer. So, to begin collaborating, get in touch with us today!

Subscribe to our weekly updates.

Related Blogs

Technology

The Power of Infrastructure as Code (IaC) in DevOps Environments

Technology

Typography and SEO: Enhancing UI/UX Design for Improved Search Rankings

Technology

3 Ways To Minimise Downtime of Your Website

Technology

Busting Metaverse Myths

Make a mark in the industry with us via digital transformation.

Search Engine Optimization (SEO)

Leverage UI/UX to Fuel your Business Growth!

Customer success and experience have grown more critical for successful organisations, particularly in the digital environment, where efficacious technological solutions have become a significant differentiator in the total customer experience. Read on to learn how the modernisation of UI & UX allows businesses to make use of the latest in…

By Team #ARM Worldwide
July 29, 2022

Customer success and experience have grown more critical for successful organisations, particularly in the digital environment, where efficacious technological solutions have become a significant differentiator in the total customer experience. Read on to learn how the modernisation of UI & UX allows businesses to make use of the latest in automation, data analytics, and intelligent solutions to cater to diverse users and improve conversion rates:

UI/UX for Hybridised Environments

In order to provide customised UI/UX services, accurate analysis of users is essential and must be optimised for users through continuous updates. A hybrid app can be used across many platforms. It’s developed in a single standard programming language (such as C# or a mix of HTML5 and Javascript) and then compiled for each platform. Location-based features will continue to digitise services and create more options for consumers to engage in new ways throughout their purchase journey. The technology shall create endless hybrid consumer experiences. Plugins for operating systems are typically used to handle device-specific interactions. This transition occurs with restaurants and digital menus. Now is the time for companies to strategise for a world that balances both digital and physical spaces.

Generative Design and AI

The generative design purpose involves the complete iterative design thinking process involving software that generates a certain number of outputs while meeting specified constraints to reach the best solution. The generative design architecture is one step ahead that is capable of performing automated adjustments. By adding new conditions, one can automatically design a new and more effective design. The consumer-based industry is constantly seeking innovative and user-friendly goods. The generative design presents an opportunity to impact innovation and productivity positively. A unique advantage of generative design is that it helps designers skip the need to navigate the design options or scan each separately manually. Instead, websites can handle issues in real-time with AI systems.

Creative Scrolling Experiences

Designers must integrate customer data and personas to highlight a story of tones, visual elements, and sufficient complexities for their target user. For example, instead of a false button, give a visual hint that there’s still some information left below the fold. For content based on the grid/card-oriented design, it is advisable to cut grid/card tiles in the basic scroll position to convey the scroll direction for extra content. Navigation is a significant criterion when it comes to UX. A sticky navigation menu is a foolproof way to keep the navigation always visible so that moving to the various areas of the site or app is quick and not bothersome. Subsequently, for smooth storytelling on your website, long scrolling can be paired with a parallax effect to enhance the browsing experience where the background moves slower and imparts a 3D effect as you move down the page.

5G’s Impact on Javascript Framework

The Javascript framework backed by 5G backup to run IoT continues to save time and increase productivity like never before, from smart living to workplace collaboration and linked on-field workers. The event-driven programming capabilities of the JavaScript framework made possible by the 5G network significantly aid in battery power optimisation. The 5G JavaScript engine facilitates on-device compilation and execution. It further enables peripherals of JavaScript and provides a straightforward but effective method for developing applications that simultaneously use distinct types of hardware. These UI/UX advancements are not just for 2022 but also for the next ten to fifteen years to come. There will be immense growth and evolution, so we can only expect to see newer things every day - all this for the user's need for aesthetic satisfaction, increasing usability and accessibility, improving overall user experiences, and offering greater user engagement!

Subscribe to our weekly updates.

Related Blogs

Search Engine Optimization (SEO)

March 2024 Google Updates re-emphasises search quality

Did you know that Google commands a staggering 92% share of the global search engine market and drives

Search Engine Optimization (SEO)

Dominate the App Market: A Comprehensive Guide to Achieving Success through App Store Optimization and Localization

Search Engine Optimization (SEO)

Top Video SEO Techniques for Higher Rankings and Increased Visibility

Search Engine Optimization (SEO)

How to Track Events Using Google Analytics 4 and Google Tag Manager

Make a mark in the industry with us via digital transformation.

Technology

Web Development Trends for New-Age Businesses

By Shrishti Jain
July 22, 2022

Year after year, web development is advancing at a breakneck pace, as new-age developers constantly look for fresh methods to innovate. This is why it is critical for business owners to anticipate changes and adjust to stay competitive and draw in new clients in today’s tumultuous market - especially those who rely on digital marketing. To make things simpler, we have compiled a comprehensive list of the newest web development ideas for 2022:

Leveraging React JS

The ecosystem of front-end development is continuously evolving. React JS, used by numerous Fortune 500 companies, has been breaking records in the web development space. King of performance, React JS, was designed to deliver high performance in mind. The framework’s core offers a virtual DOM program and server-side rendering, making complex apps run extremely fast. React JS allows developers to utilise individual parts of their application on both the client and the server sides, which ultimately boosts the speed of the development process. Furthermore, as React Native is based on JavaScript, it has the power to create simple yet powerful web applications. With all these features, development with React Native becomes accessible and faster.

Amping up with AMPs

The goal of Accelerated Mobile Pages (AMPs) is to ‘build the future web together’ by creating ads and web pages that are quick and effective across devices. Mobile-first enables customers to download the website as an app to their home screen using AMPs. Customisable web pages that fit any type of browser can be created with the help of AMPs. Device-agnostic design reduces loading times and improves mobile compatibility, effectively lowering the business website’s bounce rate. The median load time captured for AMP pages is 1 second, which is four times faster than the average standard HTML page.

Building PWAs

Progressive Web Apps (PWAs) have already drawn a lot of attention because of the relative ease of development and the instant wins for the application’s user experience. In addition, by removing the friction in installing an app, PWAs shorten the path from app discovery to the home screen. PWAs take advantage of a mobile application’s characteristics, improving user retention and performance without the complications involved in maintaining a mobile application. PWAs can also be added to the Home Screen of a mobile device much like a conventional native app, thus, bypassing app stores and conserving storage space.

Implementing Web Security

Website security mandates vigilance in all aspects of website usage and design. Cloud-based server management, web app security, and virtual private network protection are all included within the umbrella of website security. In addition, WAFs, security scanners, password-cracking tools, black box testing tools, and white box testing tools are the leading technologies available to assist businesses in achieving web security. Web scanning is the process of utilising a programme to crawl a website and look for flaws that could allow a bot or distributed denial-of-service attack to exploit them. The developer can recognise threats and counter them with a plan of continuous upgrades before security is truly penetrated.

Optimising for Voice Search

Voice search optimisation is gaining popularity, thanks to voice assistants and IoT. This technology has grown so much that by the coming years, these devices will be able to provide personalised AI-based experiences. Voice search optimisation speeds up the searching process. It makes both searching and display of outcomes quicker than conventional keyboard typing. Users do not have to scroll through content pages to obtain information matching their query or wait for web pages to load. Today, many voice searches are for local information; they are 3x more likely to be local than text-based searches. So, businesses can also use local voice search optimisation to focus on specific services and offerings. 2022 will witness a lot of improvements in the field of web development. These trends will shape how website experiences will be delivered in the future. Developing and upholding your website according to ongoing trends is the best way to stay competitive in your business niche. So, staying on top of these trends is essential to provide your users with the finest experience, improve your website ranking and reach new heights.

Subscribe to our weekly updates.

Related Blogs

Technology

The Power of Infrastructure as Code (IaC) in DevOps Environments

Technology

Typography and SEO: Enhancing UI/UX Design for Improved Search Rankings

Technology

3 Ways To Minimise Downtime of Your Website

Technology

Busting Metaverse Myths

Make a mark in the industry with us via digital transformation.

Technology

The Perfect E-commerce SEO Solution for Your Online Store

If you believe your business is stagnating and sales aren't expanding, it's most likely due to a domino theory of poor traffic to your E-commerce website. Do you think you've been ignoring your search engine optimisation strategies? You most certainly are! However, if you don't want to miss out on…

By Shrishti Jain
July 20, 2022

Deep Dive into Keywords

Keyword study is an essential component of any E-commerce business SEO strategy. If you want to enhance your SEO rankings, you need to find the most commonly searched phrases and concepts in your niche. Some critical points to keep in mind while conducting keyword research can include the number of searches for a given keyword, keyword competition, ranking difficulty (KD), the intent of the search query, etc. You must always use keywords with a good search frequency and little complexity or competitiveness in positioning. Pick a good search term and some associated keywords for a certain page on your website. Prevent keyword stuffing and ensure it suits the aim of the page you're seeking to rank. You can look for an E-commerce SEO agency to help you out with the same.

Alt Text Optimization

The use of alt text would help provide a link amongst your product details and photographs, tying together everything. You must remember that this is a critical component of your E-commerce site's search engine checklist. When dealing with picture assets, it's also critical to avoid utilising default format names and instead utilise correct names that are informative and SEO-friendly. You must optimise your photos using their alt text to define your pictures to Google, including other potential consumers who are visually challenged, in order for Google to grasp the context behind the images you employ on your E-commerce website page.

Prevent Content Duplication

When you are using two separate page layouts for the very same products, but in various colors or sizes, you're likely to have duplicate content. Piracy or plagiarism may occur as a result of duplicating the item caption from another online marketplace. On top of that, there's the issue of duplication of material within your own E-commerce site. Original, original, innovative, and rich quality content are rewarded by Google. Taking this into account, Google will quickly detect and penalise you if you duplicate and repeat content. If you want to avoid getting flagged, then this is something you need to be absolutely careful about.

Include Mobile-first Indexing

Google indexes and ranks your E-commerce website's mobile website version first on SERP. Mobile-first indexing is the term for this. This implies that the search engine will put your E-commerce platform first, depending on the information your mobile website has to offer. As a result, you should guarantee that your information is mobile-friendly and adaptable, as well as comprehensive and prominent enough to persuade potential purchasers to purchase. To do so successfully, you'll need a responsive website. Additionally, you will not have to worry about the mobile indexing aspect if you have a flexible online site because it will adjust to multiple screen widths. If you are looking for the best SEO services in India, get in touch with #ARM Worldwide today!

Subscribe to our weekly updates.

Related Blogs

Technology

The Power of Infrastructure as Code (IaC) in DevOps Environments

Technology

Typography and SEO: Enhancing UI/UX Design for Improved Search Rankings

Technology

3 Ways To Minimise Downtime of Your Website

Technology

Busting Metaverse Myths

Make a mark in the industry with us via digital transformation.

Search Engine Optimization (SEO)

Data Migration: Everything you Need to Know!

Managing data 'well enough' is rarely practical due to the speed of digital transformation. Locked in various systems, separated in silos, data is all over the place, and it's hoarding at a staggering rate. However, with all the data together, you can gain a 360-degree view of your organisation. Data…

By Team #ARM Worldwide
July 15, 2022

Managing data 'well enough' is rarely practical due to the speed of digital transformation. Locked in various systems, separated in silos, data is all over the place, and it's hoarding at a staggering rate. However, with all the data together, you can gain a 360-degree view of your organisation. Data orchestration and migration are the best options for companies because they don't require additional storage locations for your data that sometimes leave you with just another silo. Read on to see how businesses can use information about customers, products, and services to make faster, better, more informed business decisions:

Understanding Data Migration

By implementing data migration practices in your organisation, you can gain a consolidated view of your organisation and unlock the full value of your data. Data migration collects all your data into a single storage system like a cloud data warehouse. As a result, analysts and employees access all the data they need from a single system to implement development solutions, resulting in a shorter time to insight. The capacity to use data effectively generates a true competitive advantage in today's digital economy. Data orchestration is the answer to making data more useful, available, and valuable. Businesses successfully migrating their data enjoy benefits like - a boost in productivity and efficiency, upgraded applications and services, and improved ability to scale resources, among others.

Types of Data Migration

Companies using the cloud are hoping to focus their staff on business priorities, increasing agility, reducing capital expenses, reshaping technology, fuelling top-line growth, and paying for only what they need on demand.

Storage migration offers faster performance and more cost-effective scaling while enabling expected data management features such as cloning, snapshots, backup and disaster recovery.
Cloud migration moves data, applications, or other business elements from either an on-premises data centre to a cloud or via one cloud to another.
Application migration moves app programs from one environment to another. It carries the entire app from an on-premises IT centre to a cloud, between clouds, or moves the app's underlying data to a new form of the app hosted by a software provider.

Modern Data Migration Approaches

Businesses need to understand the design requirements for migrated data, including migration schedules and priorities, backup and replication settings, capacity planning, and prioritising by data value. Successful data-driven migrations can be executed by a clear strategy, which can vary from company to company. Most strategies fall into these two principal categories - big bang migrations and trickle migrations.

'Big bang' migration entails conducting complete data migration in a single event within a defined window of time. This approach is relatively straightforward, as everything happens in a brief time-boxed event.
A 'trickle' migration involves running old and new environments alongside each other and moving the data in phases. The most significant advantage is the zero downtime it affords, making it ideal when migrating mission-critical applications that require 24/7 availability.

Building a Data Migration Strategy

Data migrations are usually complex undertakings that require careful planning and attention to detail. Businesses should consider a couple of factors when approaching their data migration project. For mission-critical workloads, the best approach is to migrate data in stages, keep the source and target systems running simultaneously, and test at intervals throughout the process. With online migrations, the amount of data and speed of the network connection determine the length of time required for the process. In addition, data orchestration deals with entire workflows rather than single tasks. When these workflows are unified around a set of centralised processes, it's easier to tweak and upscale services, simplifying optimisation.

Key Takeaways

While each data migration project is distinctive and presents its own challenges, some standard golden rules can help businesses safely transit their valuable data assets, avoiding critical delays. Test data migration during the planning and design stages and throughout execution and maintenance to ensure you will eventually achieve the desired outcome. Use data migration as a prospect to reveal and fix data quality issues. Set higher standards to improve data and metadata as you migrate them. Best data migration practices dictate the composition of a full backup of the content you plan to move before executing actual migration. As a result, you'll get an extra layer of protection if unexpected migration failures and data losses occur. Too many companies today are leaving their data fragmented and siloed. That prevents them from easily grasping an understanding of what their data is telling them. And this seems to be the critical root of many, if not all, difficulties. So considering migration as a vital innovation project worthy of special focus is half your battle won.

Subscribe to our weekly updates.

Related Blogs

Search Engine Optimization (SEO)

March 2024 Google Updates re-emphasises search quality

Did you know that Google commands a staggering 92% share of the global search engine market and drives

Search Engine Optimization (SEO)

Dominate the App Market: A Comprehensive Guide to Achieving Success through App Store Optimization and Localization

Search Engine Optimization (SEO)

Top Video SEO Techniques for Higher Rankings and Increased Visibility

Search Engine Optimization (SEO)

How to Track Events Using Google Analytics 4 and Google Tag Manager

Make a mark in the industry with us via digital transformation.

Technology

India Shines at the World’s Biggest Creativity Festival: Cannes Lions 2022

Every year, the Cannes Lions International Festival of Creativity brings the creative and corporate communications industry together through events and experiential marketing at its one-of-a-kind stage to learn, network and celebrate. For India's creative agencies, the feel-good cup was obviously brimming over, with the medals tally touching 47, including 5…

By Shrishti Jain
July 1, 2022

Every year, the Cannes Lions International Festival of Creativity brings the creative and corporate communications industry together through events and experiential marketing at its one-of-a-kind stage to learn, network and celebrate. For India's creative agencies, the feel-good cup was obviously brimming over, with the medals tally touching 47, including 5 Grand Prix and 2 Titanium Lions. Around 87 countries entered the competition, including India, which saw a 32% increase in entries year on year. Here are our top 5 influential picks from the festival:

Coinbase for the Win

Coinbase broke the internet with a $14 Mn 60-second Super Bowl ad spot showing nothing more than a QR code bouncing around the screen. An unbranded QR code presented crypto platform Coinbase to the Super Bowl crowd. The ad's simple CTA sent a clear message to the viewers' minds. As a result, it became a hit in leveraging creativity and giving people an experience that "affects the bottom line." This ultimately led to community building with 14 Bn media impressions and more than 445 Mn new Coinbase signups. Later, Coinbase became the second-most downloaded app, according to Apple data.

Marrying Tech & Innovation

Monday saw six Grands Prix awarded, including India coming first in the Radio & Audio Lions and Health & Wellness Lions. Through Dentsu Creative Bengaluru, VICE Media's 'The Unfiltered History Tour' won its second Grand Prix in the Brand Experience & Activation Lions. Using Instagram filters and immersive audio, VICE Media shared the untold side of the British Museum's looted artefacts and allowed visitors to discover the authentic provenance of the artefacts. The tour was developed right under the British Museum's nose, and visitors can even connect to its wifi while taking the tour! The campaign highlights its commitment to making marginalised colonial voices heard.

Celebrating Creativity

The AI-enabled system created thousands of permutations for the localised versions of the same ad, making an engaging hyper-personalised ad. Ogilvy's artificial intelligence-driven campaign for Cadbury Celebrations' 'Shah Rukh Khan My Ad' with Wavemaker India earned the prestigious Titanium Lion, which celebrates game-changing creativity. The campaign used AI, ML & location data to create a hyper-personalised campaign and allow local small retailers to make India's most prominent brand ambassador their own brand ambassador. You can map local stores of the most impacted categories and cities using pin code-based data. The same ad features different local stores and serves on Facebook and Youtube with stores closest to the viewer in real-time.

Google's All In

At Cannes Lions, Google hosted a presentation on inclusive influencer engagement marketing with the theme "Build for Belonging: Accessibility Marketing in Action." This initiative recognised intersectionality by treating persons with disabilities more holistically, using a range of identification metrics such as gender, BIPOC, LGBTQ+, age, and education. It was undertaken to ensure that everyone experiences a feeling of identity. It was also included to spread the message that every component of a brand should consist of accessibility as an integral part - from design to implementation and beyond. The subsequent step will be to grow All In worldwide, launch audience analytics in more nations this year, and collaborate with brands from other sectors to fund inclusive marketing efforts for everyone.

Campaign What Matters

Leo Burnett India won a Grand Prix award in the Sustainable Development Goals category for P&G's campaign named 'The Missing Chapter' for its sanitary napkin brand Whisper. Studies indicate that even today, 2.3 crore girls drop out of school when their periods begin, and 71% of adolescent girls in India are not aware that menstruation occurs until they start their period. Together with P&G's Whisper, Leo Burnett designed The Missing Chapter that, explained menstruation to educate girls in India and petitioned the Government to include it in school books. The campaign questioned the gap that exists in education systems. The unique concept, beating deep-rooted stigmas and impact created on the ground helped the campaign become the best in the Sustainable Development Goals category.

The Evolution of the Indian Advertising

Marketing and advertising play a massive role in shaping society — how people see, think, understand and act. But, with social media, the entire scene changed. It prompted brands to shift from producing monologues to engaging in conversation, altering the relationship between brand and buyer. Today, a brand's equity is directly proportional to its values and emotional quotient. And the creatives must take notes.

Subscribe to our weekly updates.

Related Blogs

Technology

The Power of Infrastructure as Code (IaC) in DevOps Environments

Technology

Typography and SEO: Enhancing UI/UX Design for Improved Search Rankings

Technology

3 Ways To Minimise Downtime of Your Website

Technology

Busting Metaverse Myths

Make a mark in the industry with us via digital transformation.

E-commerce Marketing

Unlocking the Potential: How Online Entertainment Fuels E-commerce

With the constant growth of technology, people enjoy limitless options of entertainment, specifically online entertainment. The demand for personalised content is driving people to online entertainment. And E-commerce is a new means to sell entertainment. Businesses that can optimise the latest technologies and tools of innovation will undoubtedly thrive in…

By Shrishti Jain
June 24, 2022

With the constant growth of technology, people enjoy limitless options of entertainment, specifically online entertainment. The demand for personalised content is driving people to online entertainment. And E-commerce is a new means to sell entertainment. Businesses that can optimise the latest technologies and tools of innovation will undoubtedly thrive in the new world unfolding before us. Here's everything brands need to know to constantly strive towards exceeding customer expectations and stay pertinent in today's time:

Growing Age of On-demand Entertainment

The entertainment sector constantly seeks new ways to adapt to the digital world and provide what's best for customers in light of the rising demand for internet services and high-quality video content. Moreover, with viewers now having a wide range of options to pay to see content on the go through OTT apps, firms are facing much tighter competition concerning online image management. More than 70% of millennials regularly stream online content. As a result, worldwide viewership on websites like Netflix, Amazon Prime, and YouTube has instantaneously increased. It is anticipated that the popularity of these internet streaming services will increase, given how quickly consumers are utilising mobile apps to access various entertainment platforms.

Embracing E-commerce Entertainment

When it comes to retailtainment, E-commerce has a significant edge over in-store retail since it allows companies to connect with their target audiences in the digital space where they are already spending an increasing amount of time. Based on customers' browsing history and buying baskets, relevant E-commerce platforms offer clients individualised ideas directly to their inboxes. The objective is to develop a consumer experience that is alluring, interesting, and enlightening and extends beyond the realm of straightforward transactional shopping. Brick-and-mortar and online retailers are both investing in retail entertainment experiences that engage customers, boost digital branding, enhance sales, and increase relevance, from experiential pop-ups to live shopping events.

Redefining Entertainment

The scale and importance of the Indian E-commerce market have grown exponentially. The sector has become an integral aspect of modern life due to technological and digital transformation. The direct advantage is that the businesses targeting people with higher screen time by developing on-demand apps, gaming apps, social apps, and more will see the highest revenues in the coming years. With the introduction of Quick commerce, internet shopping in India appears to have advanced product fulfilment through specialised high-speed deliveries. Spotify subscription provides an advertisement-free experience with additional features like unlimited skips through playlists. Downloadable music and subscription services led to a redistribution of power from major record companies to music consumers and artists.

Metaverse Transforming E-commerce

The D2C model, which has permitted significant expansion across the nation's E-commerce business, gave rise to new-age phenomena, including digital debuts, sampling activities, and services like live chats. The level of digital innovation made possible by the metaverse existence is astounding. From high street storefronts to online purchasing, the retail sector has undergone a fast change. AR gives people the power to examine a product's appearance in their own environment in addition to viewing a 3D model of it. Videos have become a popular way for businesses to interact with their customers. Brands can successfully persuade consumers to learn more about their goods and services by utilising brief video content.

Up-selling Entertainment

Collaborations and endorsements amongst brands, becoming popular ways to generate income, are also proving to be a terrific method for brand positioning. Reputable brands and companies once worked with YouTube and social media influencers to engage with their customers through various channels. Businesses can create television shows and films and then work with on-demand streaming services to get their content in front of their target audience. With such a massive proportion of users coming from mobile apps, ticketing services have increased development efforts to create new mobile innovations that make the ticket buying process easier and more enjoyable. Looking Forward Major E-commerce and short-video platforms combine entertainment, commerce and instant communication to create highly interactive shopping experiences. The lack of creativity in forming e-tail techniques is startling but can be reversed by forward-thinking companies. Brands can turn to an array of partners who can help them reach diverse audiences cost-effectively, precisely as advertising on search and social media becomes more expensive. Irrespective of the exact format they choose to pursue, marketers and online vendors engaging in retailtainment will benefit from a diverse set of partners — and that's increasingly useful in a marketplace where the go-to options bring a scant opportunity for originality and differentiation.

Subscribe to our weekly updates.

Related Blogs

E-commerce Marketing

Unleash Innovation in E-Commerce: Elevate Festive Shopping Game!

Festivals in India are known for their extravagance and exuberance. People across the country celebrate with tremendous enthusiasm, and this spirit is reflected in their festive shopping, giving a significant boost to the nation's commerce. Studies suggest that dur...

E-commerce Marketing

Unleashing the Power of eCommerce Services To Maximize Revenue

With its immense potential to reach a global customer base, eCommerce services have transformed the way companies operate and generate reven...

E-commerce Marketing

Unlocking the Potential Social Commerce Trends in 2023

The market size of social commerce is likely to increase by 31.6% in the upcoming years, allowing ...

E-commerce Marketing

Black Friday E-commerce strategy: Tips for 2022

The holiday season serves as a win-win situation, for both shoppers and businesses. For shoppers, it is an opportunity to get great deals and discounts, and for businesses, it is an opportunity for brand awareness and new customer acquisition. With the assistance o...

Make a mark in the industry with us via digital transformation.