Technology

Tech Trends to Watch Closely in 2023

In this age of digitalisation, the world is shifting toward virtual experiences, creating more possibilities for user involvement. In 2023, new trends will emerge that will transform consumer experiences, daily advance tasks, forecast hazards, and — most importantly — improve customer security. These future tech trends will help your business…

By Shrishti Jain
January 13, 2023

Applied Observability

The applied use of observable data in a planned manner across business functions and operations helps drive better, faster, and more consistent business decisions. Furthermore, since observable data is catalogued, engineered and layered according to business perspective, it can thus result in both active and passive metadata that can help businesses in making valuable decisions. With applied observability, your organisation can increase its speed and optimise business performance in real time. Studies reveal that by 2026, 70% of organisations relying on applying observability will be able to achieve shorter latency for decision-making and will enjoy the benefits of competitive advantage.

Digital Immune System

Data breaches and other digital threats can raise serious concerns and hamper the growth of the business. A Digital Immune System offers virus protection advantages to businesses and makes the application more resilient. To enhance UX and positively impact the organisations' performance by offering protection against operational and security risks, the Digital Immune System (DIS) holds a combination of software design, development, observability, automation, operations, extreme testing, and analytical technologies. DIS provides corporate customers with intelligent tools that can help the system keep running without interruption during peak performance. As a result, organisations investing in Digital Immune Systems can decrease their downtime by 80% and increase their customer satisfaction.

Edge Computing

Edge computing is a computing paradigm bringing enterprise apps close to the data sources like IoT or local edge servers. It helps in processing data at a more incredible speed and enables greater action-led results. With edge computing and 5G, businesses can enable faster and more comprehensive data analysis, create insights, increase response times, and improve customer experiences. Utilising edge computing helps make the business functions more proactive and adaptive in real-time, thus ensuring optimised experiences for people. As a result, the edge computing trend is creating various job opportunities that benefit both businesses and the global economy. According to reports, by 2023, the global edge computing market is expected to reach $6.72 billion.

Super Apps

In this growing digital era, super apps have gained huge popularity since they offer mobile-first experiences that are powerful and easy to use. Super app users can create personalised User Experiences (UX) by selecting and installing their chosen mini-apps. These apps will eventually expand to support Internet of Things (IoT) technologies, chatbots, and immersive experiences like the metaverse. The super apps can help businesses to attain economies of scale, leverage and use the network effect of a larger user base and multiple mini-app teams. According to the predictions by Gartner, by 2027, more than 50% of the global population will be daily active users of multiple super apps.

Robots will Become More Human

Performing a repetitive task can be exhausting and time-consuming. Passing these tasks to bots that function like humans will free up agent time so that they can concentrate on more complex tasks. Automating business processes like interpreting applications, processing transactions, handling data, or even responding to emails through bots saves costs, increases profitability, and has a lower probability of error. Robots can work effectively in an environment that may be unsafe for humans, like in areas of high radiation or freezer warehouses. In the lights-out warehouses, robots can ensure increased productivity, efficiency, quality, and consistency of work. Consumer robotics is gaining huge popularity after tech incumbents like Amazon, Google, and Dyson have made notable moves. As per CB Insights' Industry Analyst Consensus, the consumer robots market is estimated to be worth $ 22B. These top tech trends offer encouraging possibilities both now and for the foreseeable future, despite the fact that technologies are unravelling and changing all around us. Staying on top of these cutting-edge latest tech trends of 2023 for business is no longer optional as digital transformation becomes an increasingly crucial component of success for organisations trying to compete in the global marketplace. Let's hope the ensuing innovation benefits businesses and individuals worldwide!

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Technology

5 Elements you must include in your website design

By Japsimran Kaur
January 12, 2023

Websites serve as the first touchpoint between your business and customers. It has the ability to create a complete brand perception with just the first glance. Almost all website designing efforts are directed towards creating a great brand image. And, a great brand image is an outcome of a great user experience which can be achieved with rewarding website design services. By ensuring an interactive and professional website design you set a positive tone for user engagement and brand credibility. As per stats, 75% of a brand’s credibility is directly influenced by the website design, making it imperative to dedicate enough time and resources to building your website.

Why should you invest in Website Design?

Every website visitor is a potential lead for your business. Studies show that it takes approximately 50 milliseconds for a visitor to form an opinion about your brand. And, with millions of websites all over the internet, there is a possibility that visitors might spend even less time going through it. A compelling website design has visuals that attract and content that retains traffic. On top of an improved retention rate, a good web design also offers the following benefits to businesses:

A competitive edge amidst intense competition.
Improved brand credibility.
An accurate brand perception.
A higher conversion rate.
Better visibility in the SERPs.

As per stats, 94% of first impressions are related to the design of your website. Therefore, it is crucial to mindfully decide on the elements of your website and strategically place them. A cluttered website can cause huge losses in terms of your traffic, user trust and search engine ranking. So, today, we bring to you:

5 Elements that you must include in your website design.

Navigational Links Your website is the online storefront of your brand. Just like a shopper seeks smooth movement when visiting a physical store, so does an online shopper. Web designers ensure the navigational comfort of visitors through various elements such as internal links, CTA buttons and the menu section. Using menu types such as hamburger, sidebar and dropdown is better since they do not overwhelm the user with information and allow them to view detailed content on their own accord. The ultimate goal of this element is to ensure a good website structure catering to an enhanced UI. Compelling visuals This is possibly one of the most important elements of website design. With a significantly decreased attention span, simple yet attractive visuals are a great way to create a hook for visitors. Posting image content such as infographics intrigues the visitors to scroll through the web page and know more. Embedding videos help exponentially in giving an interactive feel to your website plus video content is retained better by viewers. Tailored Landing Pages A website is an amalgamation of many web pages that talk about the various facets of your business. Different visitors come to your website with different needs or problems in mind. Therefore, your website must have dedicated landing pages, with tailored content, keeping in mind the visitor’s expectations. Each webpage must clearly specify, at first glance itself, how it is solving the user’s query and adding value to them. Consistent typography The typography on your website must align with the tone of your brand. It must be consistent throughout, so as to look organized and must have enough white space in between to avoid the content looking congested. Also, the font selected must be identified by common browsers otherwise it might look jumbled to some viewers. Responsive web design Last, but possibly the most important element of a well-designed website is it being responsiveness. A responsive website is compatible with various devices and adjusts itself depending on the user’s screen. A responsive website is dynamic in nature and adapts itself to different viewport orientations. This ensures that all your visitors are being catered to exclusively creating a great UX.

Conclusion

A well-designed website can boost the growth of your business ten folds. It not only retains traffic but also drives conversions. Being aware of these 5 elements is surely a great step forward towards building a robust website for your business. Are you thinking of stepping into the vigorous digital landscape by bringing your business online? Let #ARM Worldwide be your helping hand. We are one of the top website designing companies with a team of technology experts, ready to assist you from the start to the end of your website development journey.

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E-commerce Marketing

Unlocking the Potential Social Commerce Trends in 2023

The market size of social commerce is likely to increase by 31.6% in the upcoming years, allowing businesses to rule. As the craze for social media continues to grow, more businesses are utilising this unique marketing tactic to increase their reach and sales. Let’s get the scoop on top social…

By Shrishti Jain
January 6, 2023

Utilising Visual Commerce

Visual commerce is a method where businesses use AR and visual content to draw in, engage and persuade potential customers. By leveraging technology, it elevates the standard product visuals that customers anticipate when visiting an online store. With mobile commerce and incorporated solutions for advertising, supporting online consumers, and selling goods and services, visual commerce is transforming into the marketplace of the future. With the ever-evolving AR and VR, you can establish a personal connection with customers as soon as they visit your digital storefront, allowing you to benefit from rising online traffic. Visual commerce equips you with the tech needed to shorten your sales cycle. With real-time dynamic pricing, it provides clients with a stroll through every aspect of your product at their own speed.

Embracing Descriptive Live Streaming

One of the top trends in social commerce is live streaming in Ecommerce boosts a brand's appeal and uniqueness while driving more web traffic. Thus live streaming has become a must for businesses. Live streaming is engaging and keeps viewers watching for longer. Additionally, it enlarges customer decision pathways from awareness to acquisition. Live streaming blends audience engagement through a chat feature or reaction buttons with instant product purchases. Live streaming improves brand recognition among current customers and draws in new ones, particularly teenagers drawn to cutting-edge shopping experiences and formats.

Collaborating with Micro Influencers

Collaborating with micro-influencers is one of the best social commerce strategies, as it helps in boosting the reach of your business. This isn’t a new trend but will remain relevant in the upcoming years. Micro-influencers are more effective at geo-targeting due to their tight-knit followings. They are able to start more personal discussions with their target audiences, giving authenticity to your brand. At a fraction of the expense of a mega-influencer marketing campaign, engaging a sizable number of micro-influencers will produce exceptional outcomes. For tasks like product reviews, unboxings, demos, and photos, many firms rely on micro-influencers. The niche content that micro-influencers offer is one of their notable advantages. They build highly targeted communities around the interests they pursue, which increases engagement for your brand.

Selling with AI Chatbots

Ecommerce has evolved due to AI technologies. It has an impact on every aspect of building an Ecommerce brand, including payments, security, logistics, buying, inventory control, and fulfilment. Big data is transformed into real-time analytics via AI. Real-time business intelligence can be used by merchants to understand their consumer base, analyse the volume of traffic, transactions, and other data required to streamline an Ecommerce site. Chatbots have been one of the best uses of AI technology. To assist the consumers in finding the appropriate information, companies can automate the most frequent queries and responses. Voice commerce is the way of the future growth of social commerce since it enhances the shopping experience by making recommendations based on the customer's preferences.

Offering Customised Experiences

Personalised digital interactions increase brand loyalty, improve customer happiness, and help customers remember your company across all channels. When shopping online, customers anticipate a frictionless process. Therefore, with personalisation most organisations prioritise delivering services that align with customer preferences. Providing customers with specialised solutions can give you a competitive edge. Personal chat help, live agent calls, and email assistance are few specialised customer-centric techniques. Software with an open BI platform can be used to give customised omnichannel purchase patterns as well as cross-sell recommendations through their try-on feature.

Final Thoughts

As we look towards the future of social commerce trends for 2023, it is becoming increasingly clear that technology and advancements in AI will play a major role in shaping and driving the trends. We can expect personalisation to be the foundation for social media platforms and augmented reality and virtual reality to become increasingly integrated into the user experience. We will also see an increase in the amount of data that social media companies will be able to use to further customise and shape a user's experience. Finally, new and emerging technology such as voice commerce will also become more commonplace, allowing for an even faster and smoother experience.

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Digital Marketing / Inbound Marketing

Revisiting Top Searches and Dominant Trends in 2022

By Rekha Motwani
January 4, 2023

Each year, Google releases its annual ‘Year in the Search list’, revealing the top trending search terms and topics of the year. This list provides an interesting insight into what the world was talking about in the past 12 months. It gives us a glimpse into the public's minds, allowing us to see what really resonated with people and what was on their minds. From current events to pop culture phenomena, this list gives us a roadmap of how the world has been reacting to the events of the past year. Let’s look into the top global and local search trends of 2022.

The Indian Premier League (IPL) continues to be the biggest sporting sensation in the country, as it was the top trending search in 2022. With its exciting matches, glitzy opening ceremonies, and star-studded line-up, the IPL became the talk of the town. It was closely followed by Cowin, the vaccine registration portal, and the much-awaited FIFA World Cup 2022.

The highly anticipated movies "Brahmastra: Part One" and "K.G.F.: Chapter 2" have been trending the most as fans eagerly await their release. With both movies boasting an all-star cast, as well as stunning visual effects and an intriguing plot, viewers couldn’t seem to wait to see them. It's no wonder these two movies are the talk of the town!

Agneepath Scheme has become one of the most searched topics on Google in the 'What is' segment, topping the list and being followed by NATO, NFT and PFI. By offering pan-India merit-based recruitment, the Agneepath scheme serves as a unique opportunity for the Indian youth to realize their desire to enlist in the military and defend the country.

People around the world have been actively searching online for information on how to download their COVID vaccination certificate and PTRC challan. With the current pandemic, it's no surprise that this has been a top search, as it's an important step in keeping everyone safe and healthy.

B.J.P. spokeswoman Nupur Sharma, who has since been suspended, was the most googled person in India in 2022. Droupadi Murmu, the president of India, was followed by Lalit Modi and the new prime minister of the United Kingdom, Rishi Sunak.

The world was shocked by the passing of legendary Indian singer Lata Mangeshkar and the rising Indian rapper Sidhu Moose Wala. The news of their deaths was one of the most searched topics on the internet, followed by the recent war between Russia and Ukraine. It was a sad reminder of the fragility of life and the importance of cherishing every moment.

This list of top trending searches on Google, when compared to last year's results, demonstrates a significant shift in search trends, as users primarily searched for questions linked to the coronavirus in 2021.

The mapping of the global trend will be intriguing as well. The top choices from the list are as follows:

Google has identified the word game Wordle as their top search in 2022.
The T20 World Cup semi-final between India and England had the second-most Google searches in 2022.
Due to the ongoing conflict, news about Ukraine received the highest number of searches.
The other top searches in the people, sports, and news categories included Queen Elizabeth, India Premier League, India vs SA, World Cup, India vs West Indies, iPhone 14, and Jeffrey Dahmer.

So, these were the top global and local search trends of 2022, and it is clear that search trends will continue to evolve. Therefore, keep an eye on the latest trends, and continue searching for the best information available.

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Look Out for the Top Paid Media Trends in 2023

By Shrishti Jain
December 30, 2022

One of the most crucial marketing strategies for reaching the right audience with the right message at the right time is paid media, as it offers instant results in comparison to other digital or traditional marketing channels. As we get ready to welcome 2023 and assist customers in growing in the face of significant changes occurring across industries, let's look at some new trends that your paid media trends 2023 should include:

Utilising Influencer Marketing

In this digitally advanced era, influencer marketing has been a buzzword and will continue to be at the forefront of brand marketing conversations in 2023. This paid media trend helps businesses promote their brand and increase their revenue via promotion through user-generated content. To improve campaign performance and real-time engagement, brands can collaborate with influencers to develop engaging content, make giveaway announcements, conduct Q&A sessions, etc. In addition, paid media influencer marketing enables firms to target new audiences and provides vital metrics to guide upcoming marketing choices.

Leaning on First-Party Data

With all the controversy surrounding third-party data, this is the perfect opportunity to reconsider your marketing plan and make the most of your first-party data. For example, targets for Google's machine learning-based bid strategies under the Smart Bidding banner can be more precisely determined using first-party data. You probably have information about your customers' previous purchases and other contacts with your firm if you use a Customer Relationship Management (CRM) system to manage customer information. However, first-party data must be gathered and operationalised by businesses to abide by the constantly changing privacy requirements as it is less expensive to gather, more accurate, and enables a customised customer experience.

Embracing Omnichannel Marketing

When we talk about current paid media trends 2023, it is impossible not to include omnichannel marketing. It aims to offer seamless buying experiences to customers across different channels. This media trend helps to retain a huge number of customers. Customised messages will help you to get the most value from online marketing. You must measure, test, and continuously modify your omnichannel strategy to achieve the most significant outcomes. By connecting all the touch points and maintaining transparency between them, omnichannel marketing in paid media makes sure that the customer experience is uniform across all channels. The consumer is placed in the centre of the ecosystem via omnichannel marketing with an objective to be at the forefront of your customer's thoughts while they go about their lives on the various platforms where you sell your brand.

Leveraging Meta

Among all the latest paid media trends, leveraging AI is rising at the fastest pace. More brands will start utilising AI technologies as we approach 2023 in an effort to grab consumers' attention and eventually boost product sales. Customers can virtually insert a 3D image into the user's perspective of the real world using augmented reality (AR) in paid media. Potential clients can personalise products due to this expanded vision of reality. You can employ AI technology for ad production to speed up the process of writing and testing ad copies. This way, you can raise the efficiency of your company. Based on data and your particular business goals, AI aids in decision-making. As a result, it lowers the wastage of advertising dollars, enhances campaign performance, and saves time.

Exploring Pinterest Marketing

Pinterest marketing is a collection of strategies that integrate Pinterest into your company's overall social media marketing plan in order to reach out to new target audiences and increase brand and product exposure. As a visual search engine, Pinterest is excellent for introducing new potential customers to your brand and providing businesses of all sizes with a distinctive approach to selling their products and services. Pinterest, which boasts over 442 million active users each month, is a fantastic platform for companies to market their products. Ads appear in the same format as a typical Pin on users' feeds and searches. On Pinterest, frequent pinning is more fruitful than making a board and populating it all at once. Along with this, consistent pinning guarantees that more people will see your material.

Final Thoughts

With the rapid transformation of media consumption habits, the modern media landscape is shifting at an unprecedented rate. The next few years will bring about significant changes in the way consumers interpret and interact with media, and companies need to keep up with the latest trends. To be successful in the years ahead, companies need to be aware of the top paid media trends of 2023. With their sites set on these trends, companies can expect to see drastically improved outcomes, increased ROI, and greater success in the future.

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Search Engine Optimization (SEO)

Is your website affected by Google’s December 2022 Link Spam update? Everything you need to know.

By Anoop Dubey
December 28, 2022

On December 14, 2022, Google began to roll out the December 2022 link spam update, which undoubtedly has some impact! It is a well-known fact that when this update was rolled out, many people benefited from the same, while it left many worrisome. As per the industry experts, this update will take up to around two weeks after the initial date to fully roll out. In the most recent update on December 20, 2022, the company claimed that it might take much longer instead of two weeks. After the launch of this update, social media was flooded with posts, tweets etc., as individuals shared the update's impact.

What is the December 2022 link spam update by Google?

For this update, Google will leverage the power of SpamBrain link algorithm to neutralize the impact of unnatural links on search results. Spambrain, Google's AI-based spam-prevention system, is designed to identify and nullify unnatural links, including those on sites that engage in link-buying or link-building activities. Therefore, the website that uses spammy link-building tactics will have significant implications with this update as it is primarily here to improve the effectiveness of the spam detection system and help protect users from spammy or low-quality content. Google claims that the website ranking may be affected by this update as it neutralizes the spammy links, and any credit passed by these unnatural links is lost. Moreover, it will affect all languages.

How is it affecting websites?

The company had advised that the rankings may change after this update as it neutralizes unnatural links, removing any signals passed to the linking domain. Moreover, it affects search results in all languages, potentially creating a widespread impact.

What is the way forward?

To detect spam and control bot functioning on the internet, such updates are being regularly rolled out. However, with this update, there are certain precautions one needs to keep in mind from now onwards. Firstly, ensure that the links you create for your website are natural and follow Google's webmaster guidelines. Secondly, it is essential to work on improving your website to naturally attract new links over time. (Note: Prior to this update, another update, i.e. Google's helpful content update, has also impacted the websites that had low-quality content. So, from December 14, 2022, after the link spam update, both these updates made a back to back impact on the keyword ranking and SERP visibility of the websites.)

How Can #ARM Worldwide help you here?

As this update will push down the rankings of low quality that have received undue advantage due to backlinks that were bought, along with the SEO strategy, it is also essential for companies to focus on the website's in-depth audit, quality backlinks and content. Moreover, our SEO team, which keeps a round-the-clock tab on what's happening in the industry, ensures that timely solutions are provided so that if there are any repercussions, the impact can be lowered and brought down to the bare minimum. These updates are unpredictable, so keeping an eye on what's happening around is essential and requires a keen focus on the same. One miss, and you are in for a downfall.

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Influencer Marketing

8 Tips to Devise a Successful Influencer Marketing Campaign

There is a famous quote by marketing Guru, Philip Kotler, “It is no longer enough to satisfy your customers. You must delight them.” And, influencers have mastered the art of doing so.As per stats, 80% of customers have made a purchase after seeing an influencer recommendation, which has propelled businesses…

By Japsimran Kaur
December 21, 2022

What is Influencer Marketing?

Influencer Marketing is a practice that leverages the clout of people who have established a successful personal brand for themselves, predominantly on social media platforms. They are looked up to by their community and have a loyal follower base. Influencers have the ability to direct their follower's attention towards a particular brand and drive their purchase decision in a subtle manner. Their target audience both relates to them and aspires to be like them. There are numerous benefits of running an influencer marketing campaign, such as:

Influencer marketing exposes your brand to a wide set of audience.
It ensures accurate framing of your brand’s perception.
Influencer marketing yields a higher conversion rate.
Influencer collaborations offer long-term benefits by generating brand credibility and trust.

8 Tips to devise a Successful Influencer Marketing Campaign

Influencer Marketing is an amazing technique that aims to enhance your brand’s name in a creative manner, therefore demands diligent planning and smart implementation. Set your KPIs Just like goals guide your campaign planning and implementation, KPIs guide your campaign analysis. Different influencer marketing campaigns may have different KPIs. For example, the dominant KPI for a campaign with affiliate links and discount coupons would be sales conversion but the dominant KPI for a campaign with a major message to spread might be clicks and impressions. Specify your campaign goals Your campaign goals are a guiding light to your influencer marketing strategy. Prior to reaching out to an influencer, you must have an ultimate goal you wish to achieve through the collaboration, the message you plan to share, and the brand perception you wish to create. This would not only provide clarity to the influencer while creating content but would also shed light on the best possible ways to run your campaign. Define your campaign budget Influencer Marketing is just one marketing technique under the wide roof of campaigns brands craft for their digital marketing. Therefore, a set budget must be defined in the initial stages after examining the influencer industry benchmarks. This would assist in staying away from unhealthy negotiations and would provide a structure with optimal utilization of monetary resources. Identify your target audience To identify your target audience, you must start by observing how your customers engage in the social media space and post that, create a customer persona with both behavioural and demographic elements specified. This would assist you in understanding your audience through the lens of influencers as the social media space is highly ruled by quality content creators. Choose the right influencers The influencers you choose would represent your business. They would be the face of your brand, even after your campaign ends because, content that goes online, always stays. Therefore, it is key to ensure that you choose an influencer that aligns with your brand’s values and has a follower base that you recognize as your target audience. Mass appeal is an added advantage with influencers but you still should choose one that is perceived as the industry expert of your niche. Build your campaign brief You must prepare a campaign brief prior to pitching an influencer. Every influencer marketing campaign must have an exclusive brief containing the basic details about the campaign, such as the content expectation, main message, your brand’s perception, timeline of the campaign, etc. This gives the influencers an idea of how to create content that best caters to your brand image and when and how to deliver it. Select the best-suited campaign There are an array of campaigns that you can run depending on your ultimate goal, your target audience and the type of influencer you are deciding on working with. For example, macro influencers can be collaborated with for sponsored campaigns, or co-creation of products, and micro and nano influencers can be a part of giveaways, contests and even product reviews. Tailor your campaign to the platform Lastly, it is imperative to tailor your campaign depending on the platform you are choosing to publish at. There is no “one size fits all” in the digital space. Almost every business is collaborating with an array of influencers to reach their target audience, but the ones that cater to the audience keeping in mind what they seek are the ones that are able to grab and retain attention. Also, Read Influencer Marketing Trends for 2023.

Conclusion

Influencers are like relatable celebrities in the social media space. People see them as their peers and not as brands. Therefore, they have a better connection with the audience, which is indeed loyal to them. Businesses have recognized the strong connection influencers have with their followers and are leveraging that for expansion and growth. If you are also looking for a way to reach out to your target audience and appeal to them in a subtle and aesthetic manner, then Influencer Marketing is the next best tool in your digital marketing toolkit. #ARM Worldwide identifies as a dedicated influencer marketing agency. We can help you build a strong influencer marketing strategy and improve your brand presence significantly.

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Digital Marketing / Inbound Marketing

How to choose the right KPI for Digital Marketing?

By Japsimran Kaur
December 20, 2022

Key performance indicators or KPIs are quantifiable measures that assist a business review its performance and tracking the results. There are a lot of metrics that define the success of a digital marketing campaign, but KPIs are the exclusively selected metrics that best display the investment yield for a specific project. A Digital marketing agency selects both long-term and short-term KPIs for the overall analysis of their efforts. A long-term KPI, that best aligns with the ultimate goal of the business, helps in integrating all the departmental efforts and, short-term KPI assists in analyzing the efforts of a specific campaign that is run under a holistic digital marketing strategy.

Why should digital marketers set KPIs?

KPIs give a SMART approach, i.e. Specific, Measurable, Attainable, Relevant, and Time-Bound, to your digital marketing campaign. Defining KPIs for campaigns assists the business in ensuring that its operational efforts and monetary investments are reaping maximum benefits. Some other benefits of setting accurate KPIs for your digital marketing campaigns include:

KPIs justify the performance of digital marketing experts in front of stakeholders such as investors, clients, and even employees.
They help in identifying the wins and loopholes in the campaign which assists in devising more rewarding and fruitful future strategies.
Analyzing the KPIs diligently also helps in becoming aware of hidden opportunities and foreseeable threats, which helps in bringing about proactive measures.

Now that we are well aware of the importance of setting KPIs for your digital marketing campaigns, it is equally important to understand which KPIs. to go for. This brings us to the next segment which is:

How to choose the right KPI for Digital Marketing?

Because KPIs are key elements that define the success or failure of your campaign, it is imperative to select them carefully. Keep in mind the following 5 tips while creating a list of KPIs for your next digital marketing project. Narrow down your list of metrics Not all metrics are KPIs. Metrics are an array of measures, and KPIs are the specific ones that you select. So, we can say that the list of metrics is much broader and KPIs are specific. For example, a metric of your social media brand awareness campaign can be increased follower count, but a more SMART KPI will be a specific number of impressions and engagement rate. Set relevant expectations The most prominent feature of a KPI is that it is more easily measurable in terms of the expectations of the outcome. A generic metric will be the increased traffic rate to your website which has no boundaries to it. The more the traffic rate, the better it is, but a KPI will be much more defined. For example, a defined KPI for your next SEO campaign can be a 15% traffic rate increase, month-on-month. Align the KPIs to digital channels Different digital channels call for different action plans and measures. For example, the KPIs for an email marketing campaign would be delivery rate, open rate and click-through rate, whereas the relevant KPIs for the pay-per-click campaign would be, impressions, cost-per-acquisition and conversion rate. Therefore, it is crucial to align your KPIs to your digital channels. Analyze industry benchmarks Your KPIs will differ based on the industry your business model falls in. By analyzing the industry benchmarks, you can choose digital marketing KPIs based on what is relevant in your industry, and also keep abreast of what your competitors are choosing. For example, the relevant KPIs for an E-commerce business would be conversion rate, abandoned cart rates and customer lifetime value, whereas the KPIs for a digital campaign run for a local service-based business would be, lead generation from Google my Business and footfall in the physical store. Tailor KPIs to the business life cycle Every business has a life cycle – starting from the startup stage moving up to expansion. Your KPIs must be tailored to the life stage of your business. An accurate KPI can be a major motivator for you and your digital marketing team, but an inaccurate one can lead to a major plummet in the zeal to work. Being a startup, your primary digital KPIs. might surround improved digital visibility and new customer acquisition but, if you are a mature business then your primary KPI might be digital reputation management and customer retention rate.

Conclusion

Selecting the right KPI for your business is crucial as it gives direction to your digital marketing efforts. With diligent and consistent work, SMART KPIs are easier to reach, boosting the morale of both you and your team, given they are strategically selected. If you are seeking professional assistance to achieve your digital marketing goals and define the best-suited KPIs for your campaigns, then let us be your guiding light. #ARM Worldwide is an award-winning digital marketing agency that is here to support you at every step of your digital journey.

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Latest Trends Shaping Influencer Marketing in 2023

By 2025, researchers have estimated that the channel will reach another all-time high with investments totalling $24 billion. Why? Because consumers want it more than ever. As target audiences begin to shift for businesses, the appeal of influencers continues to make its way to the forefront of business marketing strategies. …

By Shrishti Jain
December 9, 2022

Consumption of Quick Content

The consumption of quick content has increased among social media users, and this is going to become a trend in the future. A short span of content intrigues the audience and increases the retention value. In addition, the span of human attention is getting shorter as social media usage increases. Therefore, utilising the potential short-form content will help you stand out and engage your audience. These days, short-form videos are everywhere. And brands continue to pay attention as platforms like Instagram Reels, YouTube Shorts, LinkedIn, Google and Pinterest increase their short-form offerings. YouTube's evolving entry into short video content is worth exploring for marketers who are ready to take risks and engage in quick content.

Rise of Nano Influencers

The newest additions to the influencer marketing industry are known as nano influencers. Consumers refer to these as "ordinary individuals" with remarkable social media abilities and a built-in capacity for influence. Brands will recognise the close and valuable bond nano influencers share with their audience in comparison to those with large followings. Potential sponsors will find the nano-influencers more appealing in terms of niche, so the audience will be more devoted to their identity. They will consequently have a big impact on lead generation for the brand. A survey examines the growth of nano influencers in the influencer marketing industry, with a particular emphasis on the benefits that businesses can derive from this new talent level.

Employing Influencer Subscriptions

Paid subscriptions are being tested by social media platforms, while newsletter services like Substack are becoming more and more well-liked among creators. In addition, subscriptions can strengthen bonds between content producers and their audiences, whether used in conjunction with current social network services or a different subscription platform. By providing restricted access to creative work, subscription-based content gives producers a means to interact with their audience. Brands can benefit from subscriptions by financing a creator's specialised subscriber-only material or by connecting with a close-knit subscriber group in other ways.

Power of Live Streaming

Live streaming is an innovative and powerful way to engage influencers in your campaigns. The craze and allure towards live streaming are expected to rise among consumers in 2023. When you receive a real-time response to your queries or remarks, your excitement level increases, and live streaming does exactly this, increasing your curiosity towards the product. Live streaming adds a voice and a face to the message, which written forms of marketing lack. Additionally, live streaming outperforms pre-recorded video when you want to make a strong personal impression.

Expanding Influence Genres

With digital transformation swooping in, altering how businesses operate and communicate with consumers, banks, financial companies, and everything in between have swayed to hop on the influencer marketing train. As a result, financial Services and Infotainment industries can tap into a group of Influencers at once to access their ideal audience and often drive better engagement than if they used other marketing channels. Brands use influencers to promote their offerings through paid advertisements, free giveaways, and endorsements. They can generate important brand awareness and loyalty via paid or unpaid posts. The goal is to get influencers to share valuable information & create excitement around a particular topic. The key benefit here is that they reach a larger or wider audience at a lower cost than traditional advertising.

Final Thoughts

In order to increase client confidence in your company, influencer marketing is a crucial strategy. As a result, it will be essential to promote brand awareness as well as online sales. Influencer marketing companies can assist in doing this by helping to convey the correct message at the right time on the right platform, which will promote further sales. Additionally, consumers of today are driven to authenticity and realism; therefore, adaptable content stirs rather than branded scripts will be the foundation of your successful influencer marketing campaigns. Finally, keep in mind that influencers can only create strong, positive brand connections when brands allow them the freedom and liberty to be who they truly are.

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The Top 7 Viral Marketing Techniques

Viral marketing is the ball game of both luck and diligence. Some viral marketing strategies make the brand go viral in an instant, some take time and some just sink. The thing that is common for all successful viral marketing campaigns is that they start with great efforts, that include: …

By Japsimran Kaur
December 5, 2022

Viral marketing is the ball game of both luck and diligence. Some viral marketing strategies make the brand go viral in an instant, some take time and some just sink. The thing that is common for all successful viral marketing campaigns is that they start with great efforts, that include: Producing share-worthy content, Creating a buzz around the same, and Inducing social sharing through paid collaborations. These efforts aim at acquiring the target audience’s interest which eventually leads to the content spreading like wildfire.

What is viral marketing?

Viral marketing revolves around creating content that has the ability to spread at an exponential rate. It can be in the form of a video, text or image. Through viral marketing techniques, brands make immense use of social networks and online platforms for their promotion.

Why include viral marketing strategies in your marketing campaign?

With digitization taking off, viral marketing has become supremely beneficial. Content goes viral online frequently and that is why brands are including it in their marketing campaign. Other than that:

It helps enhance brand awareness on a large scale.
A great viral piece of content improves brand retention ten folds.
It is much more economical as compared to paid advertising since the followers become organic promoters.
With successful viral marketing campaigns, a brand can build a robust and loyal customer/follower base.

7 viral marketing techniques to skyrocket your business.

Hop on the bandwagon of trends Some sort of a topic or piece of content keeps on going viral every now and then, making it a trend. It can be in the form of a meme, a hashtag, a tweet or a video. By building content surrounding the “it” topics of your industry, you can garner loads of audience for your brand, even from segments outside your targeted ones. Leverage video marketing The attention span of people consuming online content is significantly decreasing. Therefore, video content is taking a major role. The changing viewer behaviour calls for a change in the content creation strategy in order to cater to the target audience’s stated or unstated wants. Moreover, video content has a reach of 92% among worldwide internet users, making it an extremely popular content form with a higher chance of going viral. Read more on short-form Video Content Marketing Create relatable content Content that resonates with the viewers tends to have an emotional appeal, making it much more compelling. If a viewer relates to your content, they will have a better remembrance of your brand and will be willing to know more about it. Therefore it is crucial to create content with which your target audience can associate. Moreover, relatable content incubates brand awareness through organic social sharing. Empower your customers Viral marketing is highly dependent on perceptions. The success or failure of your campaign will depend completely on how your target audience reacts to it. Challenging general beliefs is a risky game, it can either change the viewer’s narrative or bring your brand to the ground. Therefore, every viral marketing campaign must have an essence of empowerment for the customers to experience. This ensures a positive result. Associate with influencers Influencers are like relatable celebrities in today’s time. As per a majority of marketers, influencer-based posts bring much more success than branded posts. Influencer marketing can be a propeller for the campaign to get viral, especially in the initial stages. Make use of the festive seasons Festive seasons are the golden time for businesses to intensify their promotional campaigns considering the scope of higher traffic, especially shoppers. Building content and campaigns tailored around festivities posit high growth potential. Check out the viral Diwali ads that touched our hearts. Ensure variety and consistency Lastly, it is important to be consistent with your viral marketing techniques and build a variety of viral marketing campaigns in order to increase the probability of actually going viral in the content-filled online space.

Conclusion

The key element that differentiates a general marketing campaign from a viral marketing campaign is content. Content is king and its power should not be underestimated. Do you wish to build a lucrative content marketing strategy for your brand, then let #ARM Worldwide be your supporter and promoter. Our dedicated professionals leave no stone unturned to take your business to a noteworthy level.

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