Technology

The Anatomy of the Perfect SEO Report – #ARM

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An SEO report is a crucial document that demonstrates the progress of a campaign and illustrates the ROI. While SEO service providers in India devote a lot of time and effort to devise the right SEO strategy, they sometimes tend to overlook the report.  SEO reports hold great importance, especially…

An SEO report is a crucial document that demonstrates the progress of a campaign and illustrates the ROI. While SEO service providers in India devote a lot of time and effort to devise the right SEO strategy, they sometimes tend to overlook the report.  SEO reports hold great importance, especially when you have to assess the effectiveness of a strategy and communicate the impact of your SEO efforts to the stakeholders. However, only a carefully drafted and well-presented SEO report is able to make a mark. Let us see in detail what makes a good SEO report. 

Drafting a Good SEO Report

Right Metrics and KPIs

There are a plethora of trackable metrics, all of which you cannot include in your SEO report. Therefore, it is important to decide the most appropriate and important metrics that would reflect your SEO progress closely. There is no one-size-fits-all approach to choosing the best metrics. You have to keep the audience and the purpose of your SEO strategy in mind while selecting the metrics and KPIs. The metrics you choose for the report should communicate if the goals are being met or not. Some common metrics that almost all businesses use are traffic, conversion rate, keyword performance, engagement, etc. 

Simple and Concise Communication

Just like any other industry, SEO has its own practitioner language. There could be words and metrics that are very comprehensive to you but are indecipherable to your clients. Therefore, it is important to take the time to define and clarify the data and its meanings in reports. As a professional SEO service company in India, you must use analogies and examples to make the data understandable to the end-user. For instance, you can explain inbound links as the vote of support from other websites instead of explaining the complex procedure of backlinking. 

Comprehensive Data Representation

One of the most important things to keep in mind while preparing an SEO report is to present the data in a comprehensive, fun, and snackable form. Even the significance of the best data can be diluted if it is presented through complex numbers. Leverage visual representation tools such as charts, graphs, tables, diagrams, etc., to communicate metrics clearly, accurately, and impressively.  For comparisons, you can use bar charts, graphs, etc.; for showing parts of a whole, you can use pie charts, and for showing progress, line charts are the best. 

Meaningful Insights

The end users of the SEO report may find it difficult to assess the progress just by looking at the numbers in isolation. Therefore, it is important to club insights with metrics to make the entire data more comprehensive and meaningful to the client. The insights give the client or the management a clear path to devise a future plan of action based on the report. For instance, instead of plainly stating the high bounce rate, you can mention the impact, causes, and how it can be fixed. 

Tactful Segmentation

Since SEO covers so many different aspects of a website, it may get very overwhelming to present all the progress on a single page. By grouping the different data into clearly defined segments, you can make the presentation more appealing and easy to decipher. For instance, you can categorise performance data: 1. On the basis of content type (e.g. blog pages vs landing pages), 2. On the basis of the audience (e.g. U.S. vs Canada), or 3. On the basis of goal (e.g. informational pages vs sales pages). 

Connect SEO Success with Business Success

In this present era of digital marketing, SEO has become the life and blood of online businesses.  You just cannot avoid it if you wish to stay relevant and grow in the industry. Since SEO forms such an integral part of the overall marketing strategy, it is crucial to connect it with the success of the business. You will have to connect the SEO metrics with the business’s success to get a clear picture of the progress. At #ARM Worldwide, we decode the metrics in terms of the business objectives so that you can assess the progress yourself. If you are looking for the best SEO service provider in India, ARM could be a smart choice!

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    Search Engine Optimization (SEO)

    Design your Microservice Architecture for Success

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    Microservices architecture has been making waves among forward-thinking application development organisations. More developers are using microservices to increase performance, accuracy, and productivity, and analytical tools give them useful information on performance and service levels. Read on to learn more about the microservice architecture and get started with a plan to…

    Microservices architecture has been making waves among forward-thinking application development organisations. More developers are using microservices to increase performance, accuracy, and productivity, and analytical tools give them useful information on performance and service levels. Read on to learn more about the microservice architecture and get started with a plan to boost your business growth:

    Microservice Architecture in a Nutshell

    The future of software development lies in microservices. With this method, services remain connected yet operate separately from one another as a server-side solution to development. Microservices architecture extends the single responsibility principle to loosely coupled services that can be developed, deployed, and maintained independently. Each service overlooks a tactful task and can communicate with other services through simple APIs to solve more complex business problems. One of the architectural styles that have come out of the world of domain-driven design, platform, infrastructure automation, continuous delivery, and scalable systems is the concept of microservices.

    Leverage Microservices to Excel

    Microservices enable enterprises to create apps that deliver digital transformation and consistent user experiences across various platforms since they are device- and platform-agnostic. Businesses can enjoy special features with this type of architecture: 
    • Resilience: By using microservices, you can divide and decouple your entire application into services that operate independently. 
    • Flexibility: Microservices free you from dependence on a single vendor. Instead, you have the freedom to select the best tool for the job.
    • Scalability: For greater availability and performance without affecting the performance of other services, business-critical services can be installed on numerous servers.

    Microservices in Cloud

    Cloud environments and microservices - the perfect technology fit, provides rapid scaling and speed-to-market. This further leads to better growth of the enterprises. Through the cloud, developers can modify microservices' back ends without affecting other microservices. The entire app is unaffected if one microservice fails. A cloud-based platform that facilitates microservices is Azure. Circuit breaking is one technique that developers employ to increase the security and dependability of specific services. Three patterns — API-driven, event-driven, and data streaming — help developers use AWS to separate monolithic architecture into discrete microservices.        

    Microservices in Ecommerce

    Microservices are transforming Ecommerce as retailers look for tasks like billing, accounts, marketing, merchandising, and campaign management altogether. They can now use different systems to get the job done. In addition, it is simpler to split services for improved performance using a microservice architecture as it does not call for services to remain dependent on one another. Microservices can interact with one another while yet operating independently due to API-based services. It's a much easier strategy that helps retailers in different categories. Teams can operate in silos under the microservice model, and all changes must undergo numerous tests before being made "live."               

    Future of Microservice Architecture

    Applications are integrated using a microservice architecture by having their functionality broken up into numerous separate services. Their ease and simple working make them an asset that is here to stay. However, advanced metrics are necessary for developers as microservices grow increasingly intelligent. They expect more detailed analytical models to give developers the most comprehensive understanding of their application's design.  Developers can operate microservices using serverless architecture without having to handle any other infrastructure. Microservices as a PaaS (Platform as a Service) will bring together monitoring and microservices. PaaS can eventually automate even more tasks for development teams, improving the efficiency of microservices. Microservices architecture has had an immeasurable impact on software development recently. As you grasp more about software development and microservices, you'll learn new skills and become more confident as a business that could solve your bespoke requirements. Nevertheless, keep testing your knowledge regularly to make every business development project a success.

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      Technology

      SQL vs NoSQL : Databases, Distinctions, & Decisions

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      When determining a modern database software for your business, one of the most significant decisions is picking a relational (SQL) or non-relational (NoSQL) data structure. The rising volumes of unstructured data, availability of storage and processing power, and evolving analytic requirements have generated interest in fundamentally different technologies. To make…

      When determining a modern database software for your business, one of the most significant decisions is picking a relational (SQL) or non-relational (NoSQL) data structure. The rising volumes of unstructured data, availability of storage and processing power, and evolving analytic requirements have generated interest in fundamentally different technologies. To make knowledgeable decisions about which to use, businesses should be aware of the differences as well as the situations each is best suited for and how the landscape is changing:

      SQL vs NoSQL: Understanding the Difference

      An SQL database, known as a relational database named for its written language, is a Structured Query Language. Whereas NoSQL databases, known as 'non-SQL' or 'not only SQL,' store data in a format other than relational tables. Most SQL databases are scaled vertically by building the processing power of existing hardware. NoSQL databases use a master-slave architecture that scales horizontally, with additional servers or nodes. A SQL database includes structured data and performs an analysis using a relational model. Conversely, a NoSQL database contains unstructured data that cannot be analyzed through predefined models. In addition, many SQL languages are proprietary or associated with single large vendors, while NoSQL communities benefit from open systems and concerted commitment to onboarding users.

      Features of SQL & NoSQL 

      Choosing the proper database management system is essential regardless of an organisation's primary goal. NoSQL databases are expanding quickly and turning out to be the best option for enterprises. SQL databases continue to be popular as they seamlessly integrate into many venerable software frameworks, including LAMP and Ruby-based stacks. For unstructured data, a NoSQL database offers a dynamic schema. Moreover, the data can be kept in various formats, including key-value pairs, documents, graphs, and column-oriented formats. Whereas, for transaction-oriented systems like customer relationships, accounting software, management tools, and e-commerce platforms, a SQL database is an excellent choice.

      How do they Work with Databases?

      Both NoSQL and SQL databases have their distinct advantages over each other. Hence, with sound research of requirements and expected solutions, it is feasible to make the right DBMS choice. SQL dialects share numerous properties though they interface with various databases. Flavours of NoSQL vary far more across their attendant systems so that the comparison can be more useful between multiple non-relational technologies vs SQL generally. MySQL is the most recognisable SQL dialect. It is an open-source and free RDBMS used in web applications and is known for compatibility, support, and exemplary performance in the average case. On the non-relational side, MongoDB is primarily a doc store containing JSON-like structures & JavaScript interface. It is user-friendly, performant for simple queries, and flexible thanks to its NoSQL underpinnings.

      When to use SQL/NoSQL for Business?

      There isn't a single database technology that works for everyone. In light of this, many firms use relational and non-relational databases for various purposes. However, big data is the real NoSQL driver since it keeps data from being a bottleneck and enables quick and seamless operations. When you wish to store large volumes of data, NoSQL is the perfect choice as There are no limitations on the kinds of data you can store alongside one another in a NoSQL database. Furthermore, SQL database framework is ideal if your data is structured and constant. This predefined structure leads to optimised storage and ensures integrity.

      The Cloud and the Future

      Modern brands strongly emphasize user interaction, which supports decentralised, cloud-based architectures and exposes new, diversified data that needs to be represented. The lingua franca for data is SQL, which is more widely used and easily understood. So, replacing the entire framework in the near future will not be simple. NoSQL is a framework that adds no restriction on the data storage limit; hence, adopting this framework can benefit businesses' future growth. Conventional RDBMSs are integrating with NoSQL and rebranding as flexible databases. Clearly, with the current shift to the cloud, both paradigms are still equally applicable. Irrespective of the primary intent of an organisation, opting for the right database management system is very important. When considering your database system, it is essential to consider critical data needs and acceptable tradeoffs conducive to meeting uptime goals and performance. A common misconception is that it is flawed to use both technologies; in fact, you can utilize both together, such that each database type plays to its strengths. Most companies employ both databases within their cloud architecture. Some companies even use it within the same application. Ultimately, it is all about weighing your options and choosing the preferred choice that best suits your needs.

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        Technology

        Amplifying Business Opportunities with IoT

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        The future of the Internet of Things (IoT) is looking bright, with new technologies and access to data that we may not previously have thought possible. IoT will continue to build the backbone of many network virtualization technologies that will change how we live.  If you’re considering using IoT technology…

        The future of the Internet of Things (IoT) is looking bright, with new technologies and access to data that we may not previously have thought possible. IoT will continue to build the backbone of many network virtualization technologies that will change how we live.  If you’re considering using IoT technology at your company or organisation, read on to understand how it is currently transforming operations and strategy everywhere:

        Understanding IoT

        The IoT market is expected to run over $1300 bn by 2026 and is projected to yield $4-11 trillion in economic value during the same period. Moreover, IoT has opened up new avenues for optimization and growth. In fact, 83% of the organisations implementing IoT technology have improved their efficiency. In view of its defining features - Automation and Connectivity, IoT services employ numerous technologies to ensure automatic data transfer, analysis, and response between multiple devices. For example, Automation is impossible without Big Data, AI, and ML, while Connectivity is greatly facilitated by cloud computing and wireless communication technologies.

        How does it work?

        Every IoT system combines the four components: Sensors/Devices, Connectivity, Data Processing, and User Interface. However, a specific IoT system combines these components in various ways. An IoT system comprises sensors/devices that ‘talk’ to the cloud through Connectivity. Once data gets to the cloud, software processes it and decides to act. The software decides an action like sending an alert or automatically adjusting the sensors/devices without the user. But if the user input is required or the user wants to check in on the system, a UI design allows them to do so. Any actions the user makes are then sent in the other direction through the system: from the UI to the cloud and back to the sensors/devices to make some change.

        How Businesses Benefit from IoT

        Organisations in various industries use IoT to operate more efficiently, understand the customers better, improve decision-making, deliver enhanced customer service, and increase business value. Besides allowing greater access to user data, IoT apps track patterns in which users connect with a device. Learning from the patterns makes the app smarter and offers a better UX. IoT is key in the digital transformation of interconnecting devices like smart cameras to work collaboratively. As a result, businesses can make intelligent decisions, eventually acquiring innovations in business models that help to accomplish their goals. In addition, the potential for web-based systems for tracking and monitoring is enormous. IoT provides an efficient means to track and monitor anything from stolen goods, vehicle fleets, or shipping containers.

        IoT is Everywhere

        The internet of things still has big development opportunities. Regardless of brand or company, all devices are needed to communicate with one another for IoT technology to match its full potential. IoMT (Internet of Medical Things) helps save lives, cure diseases, monitor health rates, and improve quality of life. Further, these devices utilise the internet to send actual data to the doctor. IoT has allowed Agriculture to take a huge step ahead. Drones monitor crop growth, analyse soil, and spray plants. They discover crop diseases in their early stages and effectively fight them. Retail IoT is a blessing in disguise with cameras and sensors powered by image recognition that help in gathering essential information about your visitors, their behaviour, and their preferences. 

        Future of IoT

        IoT companies are paving the way for a future with minimised waste, energy efficiency, and greater personal autonomy. To sustain, however, there is a need for a connected device system with rich and responsive feedback. Leveraging AI and IoT would prove highly beneficial for organisations. AI helps provide context and creativity to drive intelligent actions from the data delivered by IoT to make it actionable.  As for the future of Internet of Things, customers need to be in control of their data, and organisations should improve trust by addressing public’s security and privacy concerns. Therefore, IoT is rightfully regarded as one of the most promising transformation solutions that will definitely become more widespread and useful in the future. 

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          Technology

          Make the Most of Your Google Business Profile

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          Every company wants to increase its online visibility on the top Search Engine Results Pages, notably Google. Most businesses know that they must optimise their websites and Google Ads. However, there still exist many enterprises that remain unaware that their Google business listing also has to be optimised. This effective…

          Every company wants to increase its online visibility on the top Search Engine Results Pages, notably Google. Most businesses know that they must optimise their websites and Google Ads. However, there still exist many enterprises that remain unaware that their Google business listing also has to be optimised. This effective listing, formally known as your Business Profile, is a dynamic snapshot of your company that displays your most outstanding qualities and helps potential consumers identify, learn about, and interact with you right from the SERP. What's best? It is free. Your local business will be best positioned to discover and turn interested searchers into paying clients if you optimise your Google Business Profile (GBP) listing. This is where you make utmost use of your local SEO services. With the most well-thought-of strategies, you can optimise your Google Business listing and transform it into the best customer acquisition tool that comes at absolutely no cost.

          What is Google Business Profile (a.k.a Google My Business)?

          A free business listing, Google Business Profile, allows you to include information and images about your company's location, offerings, and goods. With this free profile, you can innovatively boost your digital presence across Google services. For example, Google Search, Maps, and Shopping may display data from your Google Business Profile. Only firms that interact with customers can create a Google Business Profile. Both companies with a physical presence (such as a restaurant or store) and those that offer services by meeting with clients fall under this category (like consultants or plumbers). However, you must stick to other Google tools like Google Ads and Google Analytics if your company is an online-only business; that is, it solely operates online.

          Why Google Business Profile?

          • You can easily get discovered on Google.

          Google is the best search referrer, regardless of whether you're searching for web or foot traffic. When users seek goods and services similar to yours in their neighbourhood, Google Business Profile makes it more likely that they will find your company. For example, searchers can find your business using the information on your Google My Business listing. Additionally, it raises your local SEO. In particular, when customers use Google Maps to search for nearby businesses, a listing for a local business is more likely to show up.
          • You stay in command of your business information available online.

          You can manage and modify your profile to change your contact information, business hours, and other pertinent information. In addition, you can publish updates to announce service expansion, temporary closures, or complete reopenings. Consequently, the information you share will rank above third-party sites that might have out-of-date details.
          • You can create trust by sharing user reviews.

          Reviews are a crucial social proof component and a practical approach to increasing credibility and trust. Thanks to Google's combination of star ratings and space for in-depth evaluations, customers can contribute as much or as little information about their interactions with your company as they'd like. All of it aids current, and potential customers choose which establishments to visit and what goods to purchase. Of course, the idea of reviews appearing on such a public platform can be unsettling, especially since you cannot choose which Google My Business reviews to submit. However, the excellent news is that a mix of positive and negative evaluations is more reliable than endless pages of gushing endorsements.

          Optimise Your Google Business Profile. Here's How!

          You must follow some fail-safe steps to optimise your business profile ranking. Some of the best tactics include: 
          1. Claim your company profile.
          2. Fill each field in your Google My Business account.
          3.  Be extremely meticulous while providing contact details.
          4.  Choose the primary and secondary categories.
          5.  Check off the corresponding qualities.
          6.  Thoroughly describe the business in your writing.
          7.  Ensure to publish Google posts every week. 
          8.  Upload new high-resolution images on a weekly basis. 
          9.  Answer most if not all user queries.
          10.  Gather feedback and reply to it.
          11.  Include your merchandise and/or services, and keep updating the list.
          12.  Configure messaging.
          13.  Keep your business profile updated.
          Your Google My Business strategy should provide as much high-quality information about your company as possible. This should not only be focused on your Business Profile but also on the sources that Google uses to populate it—your website, review site profiles, and even your social media accounts. Of course, this is true for any Google SEO strategy. The main objective is to guide searchers to the most acceptable company for their needs by providing them with accurate, reliable information. And the best way to achieve this is to partner with the best SEO service provider in India, #ARM Worldwide.  Our expert team offers a tactical way to establish a solid, reputable online presence through effective local SEO services. Businesses receive verifiable, measurable, and reliable outcomes from global expert SEO services. We rank among the top SEO service providers in India and abroad because of our extensive technical knowledge and experience. Our effective SEO services can increase your online visibility and boost your ROIs. To reach new heights, visit us today!

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            Search Engine Optimization (SEO)

            Is Robotic Process Automation (RPA) the Next Big Thing in Automation?

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            2022 will be the year to get businesses back on track after a year of unparalleled disruption. As a result, many will be looking towards technology and automation to reduce costs, improve efficiency, and build up organizational resilience. A technology that should be at the forefront of such conversations is…

            2022 will be the year to get businesses back on track after a year of unparalleled disruption. As a result, many will be looking towards technology and automation to reduce costs, improve efficiency, and build up organizational resilience. A technology that should be at the forefront of such conversations is robotic process automation (RPA).  So, let’s explore why RPA is essential for businesses and why it is worth investing in today.

            Need for RPA

            By employing either a combination of client servers or HTML code, user interface interactions or connectors to mainframes, RPA can imitate actions people take through applications. As a result, RPA bots can be trained to undertake un-intelligent and repetitive tasks faster and more accurately than humans ever could, thus improving speed, quality and productivity.  Resilience and adaptability are central to overcoming current & future challenges. RPA helps organizations speed up processes ensuring they are ready to deal with disruption and change. In addition, with the help of RPA, companies can make adjustments based on seasonality and can easily scale operations up or down as needed. 

            Where can RPA be used?

            RPA has become widespread as it is broadly applicable. Virtually any high-volume, business-rules-driven, repeatable process is a great candidate for automation — and so are cognitive processes that require higher-order AI skills. In addition, multiple systems can be involved in each automated business process without any need for integration/changes to the underlying system. This helps businesses start their automation solution journey cost-effectively. By combining RPA’s quantifiable value with its ease of implementation relative to other enterprise technology, it’s easy for businesses to see why RPA adoption has been accelerating worldwide. Leaders of functional areas from finance to customer service to marketing to human resources and beyond find that RPA improves many processes, yielding higher capacity, faster throughput, and fewer errors for key processes.

            RPA in Banking & Financial Institutions

            The processing cost reduces to 30-70% by reducing the turnaround time with banking automation via RPA technology. The banking sector can leverage RPA in multiple ways. Statistics show that specific banks invest in KYC compliance figures every year. RPA is used to assemble customer information, validate it, and process it. Fewer FTEs & round-the-clock functioning improve productivity and the quality of the compliance process. Potential frauds are identified beforehand with the advent of RPA. Automation has led to banks being able to pinpoint accounts likely to cause threats and flag them. RPA sends automated notifications to customers prompting them to furnish necessary documents and process account closure functions with 100% accuracy.

            RPA for Education Industry

            The education sector is riding the surge of digital transformation solutions by leveraging new-age technologies such as RPA that help them reimagine their business performance and ROI. RPA enables institutions to manage business functions effectively in order to maintain better governance. This allows auditing & analytics to occur in one place and receive critical reports through RPA at regular intervals.  RPA can fully automate meeting arrangement processes without human intervention. Reviewing the work schedule of each person, it informs concerned people about meeting schedules via emails. In addition, RPA bots can use screen scraping and follow a chain of command to gather all student assessment grades, their instructors’ comments about their progress, and any supplementary information onto their end-term report card.

            Future of RPA 

            Any industry reliant on computers for any small or large aspect of operations will benefit tremendously from the speed, accuracy, and efficiency – and overall dependability of RPA. Businesses must look forward to measurable solutions for building RPA strategies geared towards outcomes, as organizations only pay for the processes they automate - not the number of bots being used. Many businesses would even adopt RPA for a reduction in cyber threats as RPA would help in safe keeping and eliminating any potential danger. Key differentiation factors will revolve around how RPA can function in tandem with intelligent enterprise automation — a collection of integrated technologies that include intelligent capture, AI, ML, case management, low-code capabilities and cloud-based content services.

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              Technology

              Programmatic SEO: Latest Trends In SEO

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              SEO can be demanding and technical to execute, but meticulous implementation would pay off in the long run. Programmatic SEO is an intriguing concept that continues to draw the attention of SEO professionals, even in 2022. It is the answer to large-scale content challenges. We will talk more about its…

              SEO can be demanding and technical to execute, but meticulous implementation would pay off in the long run. Programmatic SEO is an intriguing concept that continues to draw the attention of SEO professionals, even in 2022. It is the answer to large-scale content challenges. We will talk more about its importance and how to leverage it. Let's begin with the basics. 

              What is Programmatic SEO?

              Programmatic SEO is a data-driven and methodical approach to finding keywords, creating dozens or hundreds of pages of content, and understanding user intent. It uses code to create pages at scale and boost SEO efforts. This approach enables brands to build tailored pages to increase mobile, speech, and local searches on their search engine.  Have you ever wondered how aggregator sites have hundreds of targeted content pages? Have you ever asked yourself how they actually do it?    Yup, the answer is SEO!

              Why do you need it for Your Business?

              Programmatic SEO automates tasks such as identifying keywords, creating and editing titles and meta descriptions, and tracking results. It can also help brands find new opportunities for optimization and improve their website performance over time.  A website that uses programmatic SEO has thousands of web pages, each of which is enriched with SEO-optimized content. You can use the best SEO firms to get your brand in front of the right audience with targeted content for voice, local, and mobile searches. One essential fact to note is that a programmatic strategy isn't just about developing duplicate web pages to push your content out there for more people to see. Instead, the programmatic search uses a technique that matches the total number of Google entries with modifiable, user-friendly content. 

              Broader Reach

              Most businesses don't always have the capability or time to engage with all their audiences in real-time. However, with a programmatic campaign, you'll have the opportunity to determine your desired market and target your advertisements for less grind but more significant effect. In addition, with this tool, you'll be able to advertise your content better, thereby allowing your audience to grow with your business.

              Backlinking

              The significant part about possessing a programmatic asset is that it continually brings backlinks to your domain because it corresponds to a long-tail keyword intent with custom content. So, you can dramatically enhance your backlinks as you keep going for large-scale SEO through a programmatic strategy. This is done by fitting long-tail keywords with tailor-made content.

              Faster Results

              Since the pace at which programmatic content can be scaled is relatively high, brands get to experience prompter results in their search engine ranking improvements, traffic, and lead conversion.

              Enhanced UX

              Programmatic SEO functions at lightning speed and will customize your user's experience with your website, sparking their interest in engaging with your name even more. However, with so much bulk content being created, it is not viable to go for authoritative content quality. Instead, programmatic content banks upon its usefulness for specific audience queries and is more tailored towards lead conversion. It also delivers high-quality landing pages with higher conversion rates than traditional SEO. 

              Getting Started with Programmatic SEO

              It is crucial to identify all opportunities and make sure that there is the right intent behind them. There are mainly two steps to follow, including identifying:
              • Head Terms – category level, high volume keywords.
              Example: gyms, hotels, restaurants, etc. 
              • Modifiers – keywords utilized along with head terms to target long-tail keywords.
              Example: descriptive [healthy], [cheap], [fancy], location [city], [country], etc. It is essential to do competitive research and understand whether your plan will fit the user's search intent while also being competitive. The subsequent step would be to prepare the structure of your programmatic asset.

              Ready to Grow your Business in 2022?

              Programmatic SEO solutions have made it possible to create a high-quality, profitable website. This strategy has plenty of advantages for your business. When used rightly, programmatic SEO can generate hundreds of quality web pages. The goal of this strategy is to maximize your organic traffic. Mastering programmatic SEO does not come easy. It does not, though, have to be impossible. With #ARM Worldwide's leading SEO services in India, every page will be relevant to your audience's needs to ensure conversion. 

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                Search Engine Optimization (SEO)

                The Rise of Cross-Platform App Development

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                While you should follow platform-specific user experience patterns, you still want the ability to provide custom touches to your application. Both cross-platform development and native technologies are in a constant state of evolution. This changing nature of technology signals that these topics should be revisited from time to time to…

                While you should follow platform-specific user experience patterns, you still want the ability to provide custom touches to your application. Both cross-platform development and native technologies are in a constant state of evolution. This changing nature of technology signals that these topics should be revisited from time to time to understand which option is currently leading the game and how they can make the best of it! 

                The Right Development Approach

                With such stiff competition, business owners are under pressure to concentrate more on quality, precision, functionality, and other factors that persuade potential clients to choose their offerings over competing apps. An app developed exclusively for a single platform through a native-to-the-operating-system language is a Native App. They leverage direct access to the devices' hardware, like GPS, Camera, Microphone, offline access, and many more.  Hybrid app development is a time saviour and more cost-effective than native apps. You just write the code once and use it for multiple platforms. Cross-platform apps are in trend thanks to the quick development process. Development time & effort are reduced by 50-70% when using a single source code. You can create apps for gaming, business, and utility cross-platform.

                The Rising Hybrid Framework

                With hybrid apps, programmers may write a single code that works on various operating platforms. Because of this, developing hybrid mobile apps is a more straightforward and economical process. In addition, with hybrid mobile application development, you just construct one app; therefore, you only need to maintain a single database, as opposed to native systems where you have to create two. The native infrastructure of Hybrid apps allows them to function in an offline state. Users can still launch the app and view the previously stored data even if they are unable to obtain real-time data. For example, Instagram is the most widely used social networking platform for sharing photos and videos. The application support maintenance can hold a tonne of multimedia and offline data thanks to its hybrid design.

                A Single Native Platform

                Native apps offer a host of advantages – faster functioning, richer user experience, availability of professional development & testing tools, access to platform & device capabilities, & monetisation for developers. Native apps are recognised to provide excellent user experiences due to the aesthetics' compatibility with the platform's UX. Native apps are exceptionally quick and responsive Because they are created specifically for a platform and assembled using its primary programming language and APIs. The sky's the limit for programmers to work with the new app since they'll have access to every tool and API offered by the platform. However, with excellent offerings come significant costs. Separate apps are created for every platform resulting in different teams, additional.

                Framework Analysis: React Native

                React Native creates a bridge between web UI/UX design components and native Java/Swift counterparts. The Native design automates code refreshes, and instead of recompiling, it instantly reloads the app. React Native is a JavaScript-based hybrid app development framework that lets companies build apps that look as close to a native app and work smoothly on Android and iOS. React Native encourages maximum code reusability to avoid the extra time, energy, and money. The most crucial leveraging point of React Native lies in quickly finding all types of bugs. React has the best Live Reload feature: the first screen is for modifying code, and the second is for previewing the changes you had just made.

                Framework Analysis: Flutter

                Developers that wish to target Android and iOS from the same programming and companies who understand the value of having a single project team with a presence in both marketplaces have quickly taken to Google's Flutter framework. With Flutter, the developer may swiftly view changes to the programme owing to the hot reloading capability. When developers tap "save," Flutter offers a live reload technique that updates the app code immediately on the device. This provides quick feedback and accelerates progress. In addition, there are numerous areas where performance improvements may be made in the Flutter framework, which is actively being developed. For example, they improve rendering speed on newer iOS devices by up to 50% and reduce memory consumption for some tasks by up to 70%.

                Road to Development

                To make your mobile app a success, outrun the technologically adaptable competition, and thrive in the mobile environment, apps should stay relevant and deliver an elevated experience compared to websites. Thus, leveraging the right app development tools is vital for building a good app. If you intend to create a successful mobile app, it’s wise to connect with a reliable partner with a cutting-edge technological approach that delivers delightful experiences.

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                  Technology

                  Why is Local SEO Important for Your Business?

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                  It is an almost impossible task to find an individual who wouldn't have searched for a good restaurant, movie theatre, school, or doctor's clinic online. So what do you see when you open any search engine, say Google, and type "the best Chinese restaurant" or "the cheapest waterpark"? The top…

                  It is an almost impossible task to find an individual who wouldn't have searched for a good restaurant, movie theatre, school, or doctor's clinic online. So what do you see when you open any search engine, say Google, and type "the best Chinese restaurant" or "the cheapest waterpark"? The top results would never include the best Chinese restaurants in Italy or the cheapest waterparks in America. Instead, the search engine result page will usually display locally-owned Chinese restaurants and cheap waterparks in your city close to your current location.  This is a result of the Local SEO services. But wait, what exactly is Local SEO, and is it any different from the Search Engine Optimisation (SEO) strategies your company has invested in?  The world is aware of the effectiveness of SEO strategies, and those implementing them are already ahead of the curve. SEO helps your website have more traffic and visits, indicating that it is well-optimised. So then why do businesses need Local SEO? 

                  Local SEO: Meaning

                  A component of Search Engine Optimisation, Local SEO, aims to increase a company's presence in local search engine rankings. The outcomes in local search results frequently address "near me" intended queries, indicating that users are looking for things "in their CITY" or that the search engine has recognised that the search had geographic restrictions. This entails assisting Google in making your company's listing rank higher and show up more frequently in response to a higher volume of pertinent queries. A plain blue link is less likely to satisfy that demand than the information provided in local search results, which includes company name, address, phone number, website, images and videos, customer reviews and star ratings, among other things. By utilising local search optimisation techniques, businesses can increase their exposure in these local search results for phrases relating to their operation and goods and services.

                  Importance of Local SEO for Businesses

                  Today, local searches make up about half of all Google searches. The likelihood that Google will display nearby local companies is still strong even when someone conducts a standard daily search. This is crucial for businesses because Google revealed a 900% rise in searches for the keyword "near me today/tonight" between 2017 and 2019. Moreover, to better serve its searchers' needs, Google began offering more results for geographically-related searches based on Proximity, Relevance, and Prominence. This means that if your company is nearby, provides the services or goods a potential consumer may be looking for and has optimised local business listings; they are more likely to find you online.

                  Benefits of Using Local SEO Services

                  Partnering with the best SEO service provider in India for implementing Local SEO services adds value to your business by: 

                  - An increase in website traffic.

                  Your website has a higher probability of ranking better with local SEO services, resulting in a greater click-through rate (CTR), which eventually results in more visitors.

                  - Creating connections with local businesses

                  When a neighboring company is attempting to cross-promote items or if a brand recommends your company to a customer, it might be advantageous to develop alliances or friendly relations with that company.

                  - Improving client retention

                  Local customers are much more likely to become repeat customers if they discover your business online and have a good experience.

                  - Increasing trust

                  Higher rankings brought on by local SEO may increase brand recognition and credibility in the eyes of potential customers.

                  - Reducing the cost of advertising

                  If your company appears highly in relevant search results, you are already effectively targeting the neighborhood. This indicates that you need not invest in distributing fliers, running newspaper advertising, or conducting neighborhood-specific social media campaigns when residents can quickly locate your company online. The initial stage to enhancing your local SEO is comprehending why it is crucial. Then, utilising the advantages of local SEO services is the best course of action if you want to expand your local clientele, engage with your community, create brand recognition, and improve your reputation in your area.  At #ARM Worldwide, we ensure you get those advantages without hassle. Top among the best SEO service provider in India, we are marketing experts who adore assisting businesses in expanding and thriving. Our team of experts strives to provide our clients with the finest that the virtual world has to offer. So, to begin collaborating, get in touch with us today!

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                    Search Engine Optimization (SEO)

                    Leverage UI/UX to Fuel your Business Growth!

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                    Customer success and experience have grown more critical for successful organisations, particularly in the digital environment, where efficacious technological solutions have become a significant differentiator in the total customer experience.  Read on to learn how the modernisation of UI & UX allows businesses to make use of the latest in…

                    Customer success and experience have grown more critical for successful organisations, particularly in the digital environment, where efficacious technological solutions have become a significant differentiator in the total customer experience Read on to learn how the modernisation of UI & UX allows businesses to make use of the latest in automation, data analytics, and intelligent solutions to cater to diverse users and improve conversion rates:

                    UI/UX for Hybridised Environments

                    In order to provide customised UI/UX services, accurate analysis of users is essential and must be optimised for users through continuous updates. A hybrid app can be used across many platforms. It’s developed in a single standard programming language (such as C# or a mix of HTML5 and Javascript) and then compiled for each platform. Location-based features will continue to digitise services and create more options for consumers to engage in new ways throughout their purchase journey. The technology shall create endless hybrid consumer experiences. Plugins for operating systems are typically used to handle device-specific interactions. This transition occurs with restaurants and digital menus. Now is the time for companies to strategise for a world that balances both digital and physical spaces.

                    Generative Design and AI

                    The generative design purpose involves the complete iterative design thinking process involving software that generates a certain number of outputs while meeting specified constraints to reach the best solution. The generative design architecture is one step ahead that is capable of performing automated adjustments. By adding new conditions, one can automatically design a new and more effective design. The consumer-based industry is constantly seeking innovative and user-friendly goods. The generative design presents an opportunity to impact innovation and productivity positively. A unique advantage of generative design is that it helps designers skip the need to navigate the design options or scan each separately manually. Instead, websites can handle issues in real-time with AI systems.

                    Creative Scrolling Experiences

                    Designers must integrate customer data and personas to highlight a story of tones, visual elements, and sufficient complexities for their target user. For example, instead of a false button, give a visual hint that there’s still some information left below the fold. For content based on the grid/card-oriented design, it is advisable to cut grid/card tiles in the basic scroll position to convey the scroll direction for extra content. Navigation is a significant criterion when it comes to UX. A sticky navigation menu is a foolproof way to keep the navigation always visible so that moving to the various areas of the site or app is quick and not bothersome. Subsequently, for smooth storytelling on your website, long scrolling can be paired with a parallax effect to enhance the browsing experience where the background moves slower and imparts a 3D effect as you move down the page.

                    5G’s Impact on Javascript Framework

                    The Javascript framework backed by 5G backup to run IoT continues to save time and increase productivity like never before, from smart living to workplace collaboration and linked on-field workers. The event-driven programming capabilities of the JavaScript framework made possible by the 5G network significantly aid in battery power optimisation. The 5G JavaScript engine facilitates on-device compilation and execution. It further enables peripherals of JavaScript and provides a straightforward but effective method for developing applications that simultaneously use distinct types of hardware. These UI/UX advancements are not just for 2022 but also for the next ten to fifteen years to come. There will be immense growth and evolution, so we can only expect to see newer things every day - all this for the user's need for aesthetic satisfaction, increasing usability and accessibility,  improving overall user experiences, and offering greater user engagement!

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