Digital Marketing Insights | #ARM Worldwide Blog

PR in the Digital World


PR in the Digital World

PR, just like nearly every function of promotion, has had multiple faces since its inception. It is a field which has evolved into new forms multiple times and will continue to do so in the near future. Nowadays, PR is heavily linked with other functions, specifically in new-age marketing, such as content marketing, SEO, and

Roadmap to Omnichannel Marketing


Roadmap to Omnichannel Marketing

As technology evolves with each passing day, it becomes more and more integrated into our daily lives. With each innovation that takes place in technology, the lines between our online and real lives become increasingly blurred.  Needless to say, this has led to a significant change in the way we consume content. Today, we are

Driving digital transformation 2020


Driving digital transformation 2020

The year 2020 has brought along a fresh wave of changes across a diverse range of spectrums of our lifestyle, be it the way we work, how we communicate, how we shop, or even how we consume entertainment.  The influence and impact of the pandemic on these basic elements of our lives have been under

Content and Creative Chemistry


Content and Creative Chemistry

The global pandemic has brought a plethora of changes in basic day-to-day activities and functions, be it the way we work, shop, communicate, or even entertain ourselves. This shift in lifestyle has led to a clear transformation of consumer behaviour and patterns. It is quite clear individuals are spending more of their time online, with

The Rise Of Audio Storytelling


The Rise Of Audio Storytelling

Believe it or not, people have always been great listeners. From traditional storytelling predating the written words to more modern means of communication starting with tape recorders and now, using some of the most advanced 21st-century digital technologies. No matter what one is consuming- music, news, talk shows, audiobooks, gripping podcasts, people are perpetually consuming

Connecting with Content


Connecting with Content

Imagine a world without content. A world that is so abstract that it becomes a self-negating proposition in itself. One that cannot be addressed using words that set the context and induces the imagination in the first place. But, for a moment, let’s give it a try. What would it mean if nothing were written,

Trends to Track in Digital Marketing 2020


Trends to Track in Digital Marketing 2020

Gone are the days when artificial intelligence (AI), voice search engine optimization (VSEO) and data-driven marketing were considered absurdly ambitious concepts. In present times, business leaders are greatly prioritizing implementation of these digital marketing trends to drive business growth and thrive in 2020.  In the time ahead of us, we will see out-of-touch marketing strategies

The Role of Digital For SME’s


The Role of Digital For SME’s

Digital for SMEs The small and medium businesses (SMEs) in India comprise of 63.4 million units and accounts for approximately 1/3rd of India’s GDP, offering employment opportunities to an approximate figure of 460 million people. Similarly, in terms of exports, the SMEs contribution is estimated at about 45% of the total exports.  Despite the SME

Digital Transformation Through E-Commerce


Digital Transformation Through E-Commerce

Transforming e-commerce Thirty years ago, if someone said they are opening a business, it was natural to assume that they will either purchase or rent a space, set up phone service, rent some computers, and work on attracting customers. The internet changed all that, though, and now one doesn’t even have to leave their couch

How AI Revolution Will Transform Digital Experiences


How AI Revolution Will Transform Digital Experiences

AI revolution in digital space The age of AI  By 2023, 40% of infrastructure & operation teams will use AI-augmented automation, resulting in higher productivity with greater agility & scalability. Usage of the chatbot to grow at a CAGR of 29.7% probing bots as the future of customer support.  In the past two years, there

What’s shaking up social this week?


What’s shaking up social this week?

That’s so social! Social media is an ever-changing medium. Whether it’s keeping track of new developments and improvements on various social media platforms or adopting new social media strategies and evolving statistics and data, digital marketers and business owners need to keep themselves well-updated and educated at all times. Here is a list of the

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