Content Marketing

5 Content Marketing Metrics to Consider for Continued Success

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For your content marketing efforts to be fruitful, you must have clear goals and effective strategies. In addition, marketing teams need to justify the resources to produce high-quality content that actually moves the needle. Thus content marketing metrics and measuring against set KPIs are crucial.  Let's discuss five essential metrics…

For your content marketing efforts to be fruitful, you must have clear goals and effective strategies. In addition, marketing teams need to justify the resources to produce high-quality content that actually moves the needle. Thus content marketing metrics and measuring against set KPIs are crucial. 

Let's discuss five essential metrics to help marketers showcase the value of content marketing:

Get a Click-Through Rate Surge

CTR helps with ad optimisation by revealing how many people really click on your advertising. The top-tier content marketing strategy is to increase sales through click-through-rate. By enhancing the efficacy of click-generating elements, including copy, titles, subject lines, graphics, keywords, and descriptions, businesses can improve CTR.

It is crucial to write appealing meta titles and descriptions that draw the searcher's attention since it raises the CTR and attracts a larger audience. There are many ways to increase CTR to lay the grounds for a high conversion rate. This includes selectively choosing which sites to post ads on as well as customised advertising catered to the target audiences.

Boost Engagement with Social Shares

Keeping track of your social shares is crucial since social media has solidified itself as one of the primary platforms for online users to interact. While some social media sites may necessitate third-party technologies, the vast majority will provide you with the necessary information through their built-in analytics systems.

It is more significant to see how a business interacts with its clients rather than just relying on website claims and social media shares to support them in the eyes of customers. For example, a post is seen by an entirely new audience after being shared, and they can then share it with their own network, increasing the post's reach.

Augment Credibility with Backlinks 

One of the essential ranking criteria on Google is backlinks. Google identifies and prioritises backlinks through countless algorithmic modifications. First, analyse a competitor's backlink profile with SEO backlink tools. Then, look at the websites and pages that are linking to theirs.

  • Dofollow is a link's default status and lets Google know that the information on the other side is significant and deserving of a high ranking.
  • Use Nofollow links on all content where marketers have no editorial control, such as in social media comments or blog comment sections. Spam and other useless links are blocked by it.

Create Opportunities with Quality Traffic 

For a website to have a steady influx of traffic, you need to understand more about its traffic. It provides the most accurate data concerning user behaviour and acquisitions. The amount of individuals who find your material through search engines is indicated by organic traffic. Of course, Google will be the source for the majority of them.

Investment in organic traffic is crucial for any plan because of its significant reach potential. Therefore, precise optimisation might help you get excellent results. SEO entails creating high-quality, relevant content authored using the most effective approaches to draw Google traffic.

Dive into Customer Feedback

Customer experiences are laid out on the table for other customers to see, companies want to understand how engagement and experience affect customer relationships, and they are using feedback to measure it. Analysing feedback is not a one-time process — companies must constantly listen to their customers and measure their feedback to stay ahead of their expectations.

What customers say is very important, and prospective buyers are likely to trust their peers. So, by using reviews within your marketing content, you add a type of word-of-mouth aspect. Knowing who your audience is and what they want from you, you can build a sales funnel with content. This starts with a series of top-level blog posts, videos & articles covering key questions that need answering. 

Final Thoughts

This list of five key metrics to measure content marketing should help kick-start your journey to success. Whether changing the type of content being created or its distribution strategy, keep in mind that content marketing is an investment, and tracking these metrics will help you win in the long run. It's simply a process that must be followed to ensure that you're building the right foundations to place your content meticulously, thus ensuring you make the right kind of impact online.

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    Search Engine Optimization (SEO)

    The Ultimate List of SEO Statistics for 2022 – ARM

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    SEO is constantly evolving. The game changes with each new update to the search algorithm. Marketers must constantly adapt their SEO strategy to new best optimization practices and changing search trends. Search engine optimisation is the process of optimizing her website for Google search to get more web traffic and…

    SEO is constantly evolving. The game changes with each new update to the search algorithm. Marketers must constantly adapt their SEO strategy to new best optimization practices and changing search trends. Search engine optimisation is the process of optimizing her website for Google search to get more web traffic and improve website visibility. The main purpose of SEO is to improve a website's ranking in the SERPs (search engine result pages) of Google. SEO can be divided into two main categories: on-page SEO and off-page SEO.

    On-page SEO refers to all actions that can be taken directly within a website to improve its position in search rankings. This includes, for example, optimizing title tags and meta descriptions. Off-page SEO, on the other hand, refers to all measures that can be taken outside of your actual website to affect your visibility on search engine result pages.

    SEO statistics for 2022

    SEO can be difficult to navigate, but seeing the stats that matter most to your business can easily give you valuable insight into your efforts. If you want to improve your ranking in search results and get more traffic, here are some important SEO stats you should know.

    • 200 factors used as ranking signals by the Google search algorithm
    • 75% of website visitors never make it past the first page of search results
    • Has a CTR of 34.36 D44 for the #1 Google search result. 67.60% CTR for the first five pages of Google search results
    • 91% of all website pages do not get organic traffic from Google, mainly because they have no backlinks.
    • 55.24% of website pages have no backlinks
    • 57% of executives say developing on-page content is the most effective SEO tactic
    • Quality content and link building are important signals Google uses to rank your website

    Mobile SEO statistics 2022

    Mobile devices account for over 60% of all web traffic. So if your website isn't mobile-friendly, you're missing out on a lot of potential customers. Mobile SEO is the process of making sure her website is accessible and user-friendly on mobile devices.

    Here are the top 5 things you need to know about mobile SEO.

    • Most web traffic comes from mobile devices.
    • Mobile-first indexing has become the norm. Google began ranking higher in search results for websites designed for mobile viewing. We recommend designing his website with mobile users in mind so that it appears higher on search engines such as Google.
    • With the increasing consumption of long content on mobile, it's a good idea to add long articles and blog posts to your site, not just short posts and bullet points.
    • Mobile optimization also improves your site's rank in traditional desktop searches. Keep these tips in mind when optimizing your website for both desktop and mobile.
    • Mobile apps are another way to reach more people through smartphones and tablets. Consider investing in your app.

    Google statistics 2022

    Google is the world's most popular search engine, processing over 3 billion searches per day. Google uses algorithms to rank websites based on a variety of factors, including quality and quantity of content and ease of use. Search engine optimization (SEO) is the process of improving your website so that it appears higher in Google's search results. A higher ranking means more traffic, which can lead to more customers and sales.

    • 130 trillion websites are crawled by Google
    • Google searches per year – 2.5 trillion
    • Between 40 billion and 60 billion is the estimated number of searches done each month on Google in the United States.
    • 15% of daily Google searches are unique and have never been searched before
    • 1 minute is the average time a user spends on a search query on Google
    • It falls into 63,000 searches per second. 3.8 million searches per minute. 228 million searches per hour. 5.5 billion searches per day. 167 billion searches per month
    • 30% of all mobile searches on Google are location related
    • 66% of unique searches lead to at least one click in Google search results.
    • 34% of searches on Google are not clicked at all
    • 40.9% of Google searches on mobile are organic
    • 62.2% of Google searches performed on desktop devices are organic

    Conclusion

    As the statistics above show, SEO remains an effective inbound marketing strategy. But if they want to stay competitive, marketers must continue to adapt their strategies to evolving consumer search trends and algorithmic updates. Focus on conversational long-tail voice search, incorporate snippets into your strategy, continue to invest time and resources in building website authority and backlinks, and don't neglect video SEO as part of your inbound marketing efforts.

    And of course, as always, the most important thing is to make sure you create great content. Businesses can get in touch with SEO service providers to get their hands on the best SEO strategies.

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      Search Engine Optimization (SEO)

      Build and Grow Your Business with “ARM for Local SEO”

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      Local SEO is an SEO strategy that helps businesses increase their visibility in the local search results on Google. Businesses that have a physical location or serve a geographic area can benefit from local SEO. This SEO strategy can help your business grow if you search Google with important keywords…

      Local SEO is an SEO strategy that helps businesses increase their visibility in the local search results on Google. Businesses that have a physical location or serve a geographic area can benefit from local SEO. This SEO strategy can help your business grow if you search Google with important keywords related to your business and under it you see a card with three entries.

      How does local SEO work?

      Local SEO is a game of two halves, as Google presents two types of search results for local searches. These are the "map pack" results and the "blue link" organic results.

      Map pack results

      Map Packs, also known as local packs, is a Google SERP feature that showcases top local business listings and maps. They often appear at the top of Google local search results.

      Organic search results

      The organic search results are the 10 blue links that appear on the first SERP, which we all are familiar with. These links mostly appear below the map pack results. 

      What matters in local SEO strategy?

      Although the local map packs appear on Google's default organic search listings, another algorithm powers local rankings and top Google search results for local map pack results. As a local business, you have the opportunity to appear in the top organic search results and local map packs at the same time.One of the main challenges when it comes to drafting local SEO strategies is understanding what you should be focusing on to make your strategy more effective. Similar to Google's traditional search algorithms, the popularity of localised content and local links is a factor. That's why it's important to create a local landing page for each location, especially for companies with multiple locations. In addition, location-related factors such as business listings on Google My Business, local quotes from data aggregators, and review signals that should be posted by local customers are also taken into account in our locally-focused SEO rankings. you have to consider them. Also for your local SEO - consider taking action.It also has local search-focused SEO tools, from developing keyword research focused on local audiences, to creating quotes, managing Google My Business lists, business profiles, Google posts, and much more. It's also important to note that it helps develop a locally oriented SEO audit. , and even whether it is included in the local pack. Tips to draft local SEO content There is no golden ticket to winning the local SEO strategy. But, businesses can draft effective content to increase their ranking on local search engines. Here are a few tips that businesses can follow for drafting SEO-friendly content for their websites:
      • Using schema markup
      • Write content in a conversational tone
      • Use local phrases 
      • Incorporating unique images

      Using schema markup

      The more rich and interactive Google search results become, the more important the schema becomes. Schemas help algorithms understand how content relates to each other. Add schema markup to local businesses, authors, etc. to highlight your expertise and authority.

      Write content in a conversational tone

      Voice search is nothing new to local SEO. In fact, 75% of smart speaker owners use their smart speakers to find local businesses every week. Writing in a conversational tone allows you to target long voice searches on SERPs.

      Use local phrases in your content

      While local keyword research is essential in planning your content, it's even more important to understand how the topics that guide those keyword phrases align with your content. Sprinkling the content on your websites with local mentions can help your business find success with local SEO content.

      Incorporate unique images in your content

      Images are often overlooked when it comes to local SEO. However, mobile search is leading the way, so images should be optimised for mobile search. Incorporating your own images in a square format with proper alt text and schema markup will increase your chances of ranking well in local mobile searches.

      Types of content that must be incorporated into local SEO strategies

      By now, we have understood that content is king when it comes to drafting local SEO strategies. Here are the different types of content that businesses must focus on while curating local SEO strategies:  City-specific landing page
      • FAQ pages
      • Host local events
      • Blog content
      • Press pages
      • State or regional landing page
      • Specials and discounts
      • Partner with local events
      • A guide of ‘best of’

      Conclusion

      It has become quite important for local businesses to have a robust social media presence in 2022 more than ever. They have to stay engaged with their audience, build a quality website, and think about providing the best experience to their customers. Businesses and companies can look for the best SEO service providers that can help them in providing SEO-related services as well.

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        Content Marketing

        Win Over Your Audience with Effective Content Marketing

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        Content is now a crucial connection point between brands and consumers. It's where your appeal, value and industry authority are first established and reinforced. By honing in on effective content marketing, you can engage and delight your target markets to increase conversions, boost revenue, establish yourself as an industry leader,…

        Content is now a crucial connection point between brands and consumers. It's where your appeal, value and industry authority are first established and reinforced. By honing in on effective content marketing, you can engage and delight your target markets to increase conversions, boost revenue, establish yourself as an industry leader, and more! Read on to get a bird's eye view of content marketing strategies and everything they can do for your business:

        Relevance is Key

        Relevant content shows potential customers that you are catering to their specific needs at a particular point in their user journey. Everything else is noise and so will usually be ignored. Users who found the content relevant and useful said content helped them achieve their goal 91.5% of the time, which is more than 15 times as often as users who found the content neither useful nor relevant. Google examines links and their anchor text to evaluate a page's content and, therefore, relevance. Connecting your pages with relevant internal links in a content hub helps build semantic relationships between your content. When you optimise content with targeted keywords relevant to the user, and that same content goes into the appropriate depth to answer the search query, the topic will be rewarded in high-ranking SERPs.

        Focus on Value, Not Promotion

        While boosting your brand presence shall be one of the goals of your content strategy, it shouldn't be the only goal. To develop trust with your audience, aim to provide value. Provide honest, valuable advice. Give your audience high-level tips and tricks, how-tos and practical strategies that can be used on day one. This makes your content and brand much more memorable. Promoting your brand offerings before a potential customer in the consideration phase is a big no-no. Instead, use blogs and social media as your top-of-funnel strategy. Let your followers know that you are a thought leader in your industry. Survey your audience if unsure of the best way to add value. This is a great way to identify their concerns. Content marketing experts must ask thoughtful questions to get to the root of their challenges and find a way to meet them where they are.

        Prioritise Authenticity

        It's imperative to look at it as an opportunity — if you make authenticity an element of your brand's DNA, your content marketing efforts will mirror that. When it comes to consumer engagement, a lack of authenticity may hurt your bottom line. A survey found that 90% of consumers value authenticity when deciding which brands they want to support. A strong brand voice is key to a compelling narrative. Focus on highlighting the qualities that describe your brand. As you develop your editorial plan, ensure your brand voice aligns with your content. To honestly build relationships with customers, you may need to go a step further. This includes being responsive across all your owned and operated content channels and personalising the CX.

        Share Customer Stories

        Who better to highlight your value than customers who use your product/services every day? The most powerful way to execute this is through social proof points. Social proof points can include reviews, social media comments and even testimonials. The key is to find innovative ways to integrate them into your content strategy.  Research shows 61% of users' buying decisions are directly influenced by customised content. To use online content marketing most efficiently, focus on nurturing relationships rather than conversions. A brand's intrinsic values help drive purchase decisions. Social impact story-telling is a must as it not only boosts revenue but also helps educate prospective customers; that's a win-win.

        Finally, Measure your Efforts

        Measurement determines the content ROI for campaigns, enables brands to determine which pieces of content are effectively engaging audiences, and eventually tells the brand if the content is serving its intended purpose. By choosing the proper Key Performing Indexes (KPIs) for the right goals, you can analyse how your content is changing users' perceptions of your brand in real time. KPIs reflect whether or not a user performed an action that would provide value to your brand. Sentiment, as a KPI, is the last piece of the puzzle regarding content measurement. It supplements the quantitative with the qualitative, showing you why a piece of content got views and why a user chose to become a customer.  Of course, your content marketing strategy won't unfold overnight. However, monitoring metrics at regular intervals will make your efforts calculative and forecast future gains. Strategy + Quality + Consistency = Content Marketing Success

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          Technology

          Digital transformation strategies for financial leaders

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          The financial services landscape has certainly evolved, and with the coming digital trends, these services are becoming easier and hassle-free for customers. The advent of digital services in the financial services industry has made it easier for financial service providers to reach and connect with their target audience.  When drafting…

          The financial services landscape has certainly evolved, and with the coming digital trends, these services are becoming easier and hassle-free for customers. The advent of digital services in the financial services industry has made it easier for financial service providers to reach and connect with their target audience.  When drafting digital marketing strategies for the finance and banking sector, it is important to keep in mind the best SEO strategies that will help potential clients in finding their website on the SERPs. Big players in the financial services industry can leverage their businesses with the right SEO techniques and strategies as it will help them generate huge revenues. There are several methods that financial leaders can use to level up their business via SEO. From writing informational content with target keywords and phrases to making a viable website for potential and existing customers, financial service leaders have to cater to a lot of things when it comes to making a robust digital transformation strategy for their business.  Before jumping into the deeper aspects of it, let us first understand how SEO caters to the financial services business.  Why is SEO a key requirement in the marketing plan of a financial advisor?  The key step in the financial services marketing plan is SEO. For instance, the first step is creating a website, which will become their SEO hotspot and most of their efforts should be directed towards the same.  Building a website with SEO techniques in mind will greatly improve your online presence. More people visit and more interactions lead to sales. SEO for financial services is a surefire way to get your website noticed. SEO is a completely free way to advertise your services. Another way is to pay Google every time someone clicks a link to your site. Instead, they can have a strong SEO presence and focus on generating unique views. Steps to implement SEO in a financial services website Once you are through with why SEO is important for your business, the next step is to implement this tool on your website. Here are a few steps that financial services businesses can take to implement strong SEO strategies into their website: 
          • Ensure that all your content is SEO-friendly
          • Write informative and long-form blogs and articles
          • Ensure that your website checks all the points required by Google to evaluate your webpages
          • Do proper keyword research
          • Focus on improving E-A-T
          Steps to identify the best keywords for your financial services website Searching for the right keywords and incorporating the same is important if you want your website to rank higher on the first SERP. Here are a few steps SEO professionals can take to identify the best and top-ranking keywords for financial services websites:        1 . Brainstorm your phrases and words The first step in searching for the right keyword for your business is to list down all the relevant phrases and words that are used by the audience in day-to-day conversations. Since professionals who are in this business for a long time, it is easier for them to identify the words and phrases that are commonly used in this industry. Make a list of all the general words and phrases that consumers use to search for queries related to the finance industry.        2 . Take external help from Google Now that you have noted down the keywords that are most used in the industry as per your understanding, take some help from Google as the next step. As you start typing a phrase on Google, you'll see some suggestions for popular searches. This is called the auto-complete feature which targets phrases commonly used by potential customers. After searching, be sure to check the "Related Searches" on the page. Again, these are frequently searched search queries.      3 . Analyse the ranking of these words and phrases Once you are through with jotting down the list, it is important to understand the ranking of the keywords and phrases on search engine pages. Hence, professionals must run a brief analysis of the keywords to know the search volume as well as the competition level of the keywords. Once you have run your analysis, you would be in a better position to understand which keywords will benefit your business the most and which ones will not.  Conclusion Following a strong SEO strategy and keeping up with the latest trends to grow the organic presence of your website has become the need of the hour for financial leaders. They need to take up to this digital transformation as it will make them future-ready.  While some activities can be done by their SEO professionals, they can also look for the best SEO firms to cater to their SEO requirements.

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            Content Marketing

            Why Adopting AI Will Become Quintessential in Content Marketing Toolkit?

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            Artificial Intelligence has revolutionised how we ideate, create, serve, and measure content. Due to the ever-rising demand to produce high-quality content on a regular basis, the challenge to remain consistent has become imminent. AI-powered content creation has lent its hand to writers and is positioned to support content marketing in…

            Artificial Intelligence has revolutionised how we ideate, create, serve, and measure content. Due to the ever-rising demand to produce high-quality content on a regular basis, the challenge to remain consistent has become imminent. AI-powered content creation has lent its hand to writers and is positioned to support content marketing in a multitude of ways. Let's discuss what the popularity of AI writing means for marketers and what you should do to stay ahead of the pack:

            Why are we talking about AI? 

            No matter how sophisticated the technology becomes, AI may not replace human content creators in a marketing team. Instead, it will help make the work more relevant and better aligned with the audience's needs and interests. In addition, AI will make the writing process easier and more intuitive, unlocking new opportunities for creators and dramatically transforming how marketers approach high-quality content creation at every level. The future of marketing is going to include AI. So it's time for marketers to buckle up and learn how to use AI content marketing tools effectively — not to be replaced, but to be empowered. For advanced marketers, AI works competently for low-effort repetitive tasks. So if you hate writing meta descriptions or struggle to think of title suggestions, AI marketing tools for marketers can act as an extension of your creativity.

            AI-powered Benefits

            AI is here to make the content creation process faster, simpler, and more goal-focused. Marketers can leverage AI to improve processes and the quality of outcomes. AI helps marketers understand why their target audience behaves a certain way and what messaging resonates with them the most. It also helps identify new trends in the industry to create content ahead of the curve.  Research is crucial for content creation, but it can be time-consuming. AI helps speed up research by finding relevant information quickly and efficiently. Use Artificial Intelligence in content marketing to summarise long content pieces or find data and statistics. AI and marketing automation can automate manual tasks like internal linking, article curation, and social media post creation. It frees up the time to focus on critical tasks, such as creating high-quality content.

            Empowering Writers with AI

            AI offers tremendous potential to disrupt how writers manage some of the most tedious, costly, and frustrating creative tasks. Content writers find themselves writing about the same topic frequently. AI saves writers from getting writer's block. Imagine a world where they can write a draft of a high-quality blog post in under 5 minutes. As AI becomes more sophisticated, writers will rely on them for tasks that currently slow them down. AI-driven software like Grammarly already helps spot errors and sentence structure problems with ease. In addition, writers will draw from an ever-expanding base of information as they compose their works. Not only will they write faster, but they'll uncover new ideas, insights and perspectives they wouldn't have considered before.

            Content Intelligence with AI

            AI SEO tools identify patterns and trends of top-performing pages in search engines to guide your planning and strategy. Sometimes a lack of insights affects content effectiveness. However, site architecture and content planning go hand-in-hand. AI-powered keyword research can helps marketers plan their editorial calendar and site architecture. AI provides insights into what's working and what's not. First, marketers use AI to understand the content that resonates with the audience. Then, it recommends keywords and pages to optimise. These insights help develop a more innovative content strategy. For example, AI can help you optimise your text for better performance in search engines. In addition, most AI-generated content is created using Natural Language Processing (NLP) that recommends topics for pages. This information is priceless to a content creator.

            Personalise with AI

            AI is ushering in the era of highly personalised customer experiences. The next gen of marketing will involve intensely personalised experiences made possible by vast customer data. It boils down to getting the right offer to the right segment. AI allows any data cohort to get the right offer at the right time, provided the models being used are created with an awareness of and designed to prevent unseen bias. AI content marketing tools automate newsletter personalisation, tailoring the communication based on each subscriber's interests, resulting in higher engagement. Once it recommends personalised content, AI learns to improve over time by monitoring each user's engagement with the content. Post setting up, AI personalisation happens automatically and at scale. 

            Better Decision-making with AI

            Once the right AI marketing tools for marketers are adopted, AI software can take away quite a bit of the technical drudge and help writers improve the outcome. Always make sure you – the human – always have the final word. It's easier to make sense of tools such as Google Analytics without being a data scientist. AI aids in gaining valuable insights and even designing buyer personas and search intent. Predictive analytics and Data processing are some of the best applications of AI. It can help you interpret vast amounts of data to improve your content marketing strategy. When it comes to brand presence, voice and tone shape the UX and how the company is remembered. Therefore, AI helps maintain a consistent voice and tone to establish your brand as reliable and trustworthy. We believe that unique ideas don’t have to be devised by just a select few — instead, we should all be able to access our imagination and make it work for us. #ARM is here to help you achieve your goals with the power of AI.

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              E-commerce Marketing

              Leverage the Power of Voice Search for your Business

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              By 2024, the global market for AI and voice-based smart speakers could be worth $30 billion. With over a billion voice searches conducted each month and the advent of smart AI assistants and speakers, voice search has become one of the fastest ways to find information. More smartphone users mean…

              By 2024, the global market for AI and voice-based smart speakers could be worth $30 billion. With over a billion voice searches conducted each month and the advent of smart AI assistants and speakers, voice search has become one of the fastest ways to find information. More smartphone users mean more use of voice search. As voice search rises, here's what you need to know about optimising your website with voice to reach valued customers:

              What is Voice Search?

              Compatible devices, including smartphones, smart speakers, and virtual assistants like Apple's Siri and Amazon's Alexa, are used for voice searches. Voice search removes a step in the process, allowing users to take advantage of technology and get answers to questions or simply learn more about a subject. The voice search feature uses the Automatic Speech Recognition (ASR) system to convert voice signals into text. As a result, tech-savvy users now conduct voice searches utilising voice recognition technology. In addition, personal voice assistants benefit from artificial intelligence (AI) in the form of improved audio quality, longer battery life, and voice control.

              Importance of Voice Search

              More smartphone users mean more use of voice search. It is imperative for business owners to optimise their websites for voice search. Voice search presents a critical opportunity to capture organic traffic, regardless of industry. Businesses can access a new cohort of users relying on smartphones and smart speakers to make purchases. People perform the most voice searches when they are in the consideration or buying stage of the sales funnel. Hence, it could bring lucrative sales opportunities if your business appears in voice search results. Voice search users get solutions to their queries faster. This reduces negative signals, such as high bounce rates. 

              Advantages of Voice Search

              Voice searches are on the rise year after year for a variety of reasons. Voice search is 3.7 times faster than typing, which is one of the major causes. In addition, voice search greatly accelerates the procedure of web searches, as users are no longer compelled to open a website, enter their query, and wait for the results to load.  When someone uses voice search to find information, they anticipate the best results. Due to Google's voice search proprietary algorithm, consumers always receive the most relevant results for their specific voice queries. Your local SEO campaign can go to the next level with the help of voice search optimisation. Services for voice search optimisation are created to assist businesses in improving their local SEO strategy to target voice search users.

              How to Optimise for Voice Search?

              Due to the conversational character of voice search inquiries, more and more people are using voice search on their devices, so it's essential that your website is responsive and easy to navigate. Furthermore, since the intent behind voice search is to get immediate results, voice search devices give instant results with the help of knowledge graphs and rich snippets. Therefore, having a high domain rating also becomes crucial. Voice search queries have questions in words. Hence, use long tail and question keywords for optimisation. Utilising schema markup to improve the relevance of your content is another good approach. Build a customer persona and use it to dig deeper into your content to help your persona with the most relevant information. For example, you could create a webpage with a headline that covers the most common question.

              Future of Voice Search 

              Getting a first-mover advantage is imperative on the grounds that soon, different brands in the same sector will optimise their content per voice search trends, thereby creating direct competition for your business.
              • Around 70% of consumers are more likely to purchase from a mobile-friendly website. Hands-free capabilities that come along with mobile devices encourage users who are always on the go to utilise voice search.
              • Nearly 22% of voice search queries seek location-based content. A local voice search SEO strategy can drive traffic to your website and ultimately boost sales. Bear user intent in mind while creating content and optimising for voice search. Think about common searches such as your business's address, shipping policies, or product details and create content that a voice search will easily be able to turn up and recite.
              Businesses must adapt to the increased usage of digital assistants and voice recognition tech to meet consumers’ growing need for convenience. With voice being the most influential touchpoint between you and your customers, you have the power to leverage user voice data at scale with solutions by #ARM Worldwide.

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                Technology

                Why is WordPress Web Development the Need of the Hour?

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                Paving its way since 2003, WordPress is considered one of the best website-building tools even today and has evolved a lot in recent years to serve the diverse needs of digital and business ecosystems. Its unique suite of features makes it the most popular content management system in use today.…

                Paving its way since 2003, WordPress is considered one of the best website-building tools even today and has evolved a lot in recent years to serve the diverse needs of digital and business ecosystems. Its unique suite of features makes it the most popular content management system in use today. Read on to learn how businesses can leverage WordPress Website Development Services

                Introduction to WordPress

                WordPress is regarded as one of the greatest Content Management Systems (CMS) and has seen significant development to meet the wide range of demands of the business and digital ecosystems.  WordPress features a user interface and functionalities that help build every step of the customer journey to attract, convert, retain, expand, and scale. It provides a broad range of layouts and themes and is free to use. Themes are not pre-set and can be altered to suit the user’s needs. Another fascinating feature of this CMS development is identifying customised functionality in the site via plugins. Analytics, membership forms, sign-up forms, and other sophisticated features can be added via plugins.

                Features for Web Development 

                Having a unique website is essential in this cutthroat corporate environment, and the manifold features of WordPress make web development more simple and quick for businesses of today. WordPress development services are empowered to create web applications faster with the enterprise CMS modifications built for agility. Deliver compelling content, websites and digital experience. The WordPress plugin services include hundreds of plugins — small pieces of code designed to perform specific tasks — that allow building mobile and tappable experiences (AMP, PWA, and Web Stories), integrating with other systems and data and many more. In addition, WordPress is a reputable software for which a designer can build custom themes to offer your website a style that works for your company and your budget.

                Why is it Important for your Business?

                WordPress sites can contain custom web applications, full-service e-commerce stores, showcase a portfolio, or host a social network, group, or podcast — whatever your business requires!  Many small and large businesses can update, edit, change, and adjust the content of their websites in the most practical way owing to WordPress development. In addition, businesses can test, tweak, and optimise each step in the checkout process to maximise conversion rates and improve their customer experience. WordPress is by far the finest option available for businesses seeking a backend system that provides adaptability, extensibility, and customisation.

                Google Apps Integration

                By integrating Google Apps with WordPress, you can learn more about your audience without writing a single line of code. This blend helps businesses narrow the gap between their website’s intent and its actual impact. Using funnel reports to track visitors’ paths through the website, businesses can discover trends and optimise their experiences accordingly. Businesses can measure conversions by identifying how visitors complete specific tasks, like reaching a product page or form and tweak their websites to remove speed bumps. The plugins range from simple ones for posting Google Forms and documents to an entire web services tool that automates a number of tasks. Somewhere under the umbrella, there should be a solution you can use.

                All-in-One Platform

                WordPress gives businesses all the tools needed to publish content and sell products/services from the same platform. Design a powerful online store and install more plugins to help attract customers and increase business sales. In addition, businesses can tap into WordPress extensions to reduce custom development from their commerce experience. You can address marketing, shipping, payments, CRM and other requirements with ready-to-go plugins. It also offers to simplify store administration by managing multiple storefronts, sites, and content with a single set of administration tools, granular permissions, and controls needed to meet security requirements. WordPress is created with multiple layers of security controls to meet demanding requirements. As a result, businesses can prevent fraud and other security breaches to ensure customers safely transact through stores. #ARM Worldwide has an experienced team of WordPress developers that provide scalable WordPress web development services for businesses looking to design dynamic websites with exceptional features and functionalities. 

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                  Technology

                  Why is Web Application Security Testing Critical for your Business?

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                  Businesses must thrive on staying ahead of the competition, a large part of which includes enhancing user experience and interface with frequent changes. Web applications offer accessibility to customers and businesses alike. However, their ubiquity makes them a major target for cybercriminals.  Read on to learn more about how security…

                  Businesses must thrive on staying ahead of the competition, a large part of which includes enhancing user experience and interface with frequent changes. Web applications offer accessibility to customers and businesses alike. However, their ubiquity makes them a major target for cybercriminals.  Read on to learn more about how security testing is essential to test for risks and build better solutions for website design and development

                  What is Web App Security Testing?

                  Every day, businesses bring their operations straight to clients' web browsers via web-based email, online shopping, and online banking. As a result, they avoid the need for complex installations or update rollouts. Web application development is convenient for businesses and users, but due to its widespread use, fraudsters frequently target them for attacks. Web application security testing is what comes to the rescue.  The fundamental objective of security testing is to determine a system's risks and evaluate any potential vulnerabilities so that threats can be encountered and the system can continue to function without being compromised. Web application security aids in identifying all potential system security risks and enables programmers to address the issues.

                  Why do you Need it?

                  When providing an online service or website for visitors, you need to ensure it will behave correctly for users, even as malicious attacks are being conducted around them. The principal goal of security testing is to identify the threats and measure their potential vulnerabilities so that the threats can be uncovered and the system does not stop functioning or cannot be exploited. It is essential for a business owner to conduct web app security testing for their application and that too regularly to comply with the current laws. Poor security of web applications can lead to a tremendous loss to organisations with damage to brand name, loss of customer confidence, and expensive remediation costs, which might be greater than the post-production cost.

                  Security Testing Techniques

                  Web applications can also be sufficiently complicated to fool defence mechanisms intended to recognise an attacker's infiltration automatically. Due to this, several types of web application securities are becoming a thing.
                  • A web application's vulnerabilities that an attacker would try to exploit are found using a technique called Dynamic Application Security Testing (DAST).
                  • The method used for Static Application Security Testing (SAST) is more inside-out. It searches the source code of the web application for weaknesses.
                  • Human interaction is a part of Application Penetration Testing (APT). To uncover exploitable issues, security experts will try to simulate how an attacker can access a web app using both their security expertise and many penetration testing tools.

                  Web App Security Testing Tips

                  Security testing aids in evaluating the system's stability and helps it maintain its position in the market for a more extended period. So, it would help if you didn't overlook this advice for the long-term success of your company. Security flaws should be checked in any system that stores consumer data, including Personally Identifiable Information (PII), credit card numbers, or any other sensitive information. To speed response, reduce risk, and reduce any expenses or time spent on remediation, integrate security into the process early in the responsive web development lifecycle. In order to accelerate the repair process, prioritise the vulnerabilities and completely integrate them with the existing bug-tracking system. Web application security testing is a process that verifies that the information system shields the data and maintains its intended functionality. As a result, it has become more critical than ever. By implementing a web application security testing scanner and following some basic practices for both testing and remediation, businesses can significantly reduce risk and help keep their systems safe from attackers.

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                    ARM Review 2022: Best SEO Company Primelis Strategy For Organic SEO

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                    Search engine optimization services use a variety of techniques to improve a website's ranking in search results. If you need to build a business regardless of the services you offer or the niches you serve, you need a strong online presence. With so many options available, how can you be…

                    Search engine optimization services use a variety of techniques to improve a website's ranking in search results. If you need to build a business regardless of the services you offer or the niches you serve, you need a strong online presence. With so many options available, how can you be sure which tactics work for your site? Well, this is exactly where you need an SEO expert. 

                    SEO – The key to making your business future-ready

                    Search Engine Optimisation comes with a plethora of benefits for any business in the industry. Some of the ways strong SEO will make businesses future-ready are listed below: 
                    1. Supporting content marketing for businesses
                    It does not need to be stated that content marketing and SEO go hand-in-hand. Hence, if businesses create original and helpful content for their customers, there is a higher chance of viewers coming back to them. On the other hand, publishing useful content on their website along with relevant pictures and videos would also increase their chances of landing on the first SERP. Businesses need to ensure that the content that is going on their website is fresh and well-optimised with the right keywords. 
                    1. Helping businesses in getting quantifiable results
                    By incorporating robust SEO practices, businesses will be able to track their rankings, conversions, as well as website traffic. Businesses can track these quantitative metrics via Google Analytics, a platform that provides a comprehensive suite of analytics and information. These insights would allow businesses to drill down to an incredibly granular level. 
                    1. Boosting the credibility of the business
                    SEO is important for any organisation as it helps their website to rank high on search engine result pages (SERPs). This result is considered to be trustworthy and high-quality by search engines. But, it is not easy to get your website to land on the first SERP. For that, businesses need to follow robust SEO strategies. This will not only help in increasing their viewership but also benefit the credibility of their business in the industry.  
                    1. Giving businesses a competitive advantage
                    All organisations across industries have realised the importance of SEO, which means they are all heavily investing in the same. Businesses that are heavily investing in SEO are outranking in search engine results and gaining huge market share. As per various studies, the results on the first SERP draw about 90% of traffic, which for business is a huge number. If most of their traffic is coming from being listed on the first search engine page, then they must see their website ranked there. 
                    1. Improving website usability
                    While SEO is all about making your website search-engine friendly, it can also improve the user experience when they are visiting the website. Businesses need to provide their customers with an easy and smooth experience as this is what determines the return of a user on the website. Businesses need to ensure that their website is running faster and is more responsive, along with the quality of content they are providing to the customers. 

                    Tips to rank higher on search engines via SEO

                    Businesses must rank higher in search engines. For that, various SEO service providers use tips and tricks. Some of those tips include: 
                    1. Placing the keywords in the right place
                    While anyone can incorporate keywords into their website, it is important to understand what positions serve best for your keywords. Businesses should place their keywords in the page title tag, website URL, and in the first 100 words of content. 
                    1. Find long tail suggested keywords
                    Businesses should also know about the suggested keywords related to their industry. For this, they can use Google Suggest to understand which long tail keywords, related to their industry, are most searched for. Businesses can also look for these keywords on Wikipedia, YouTube, and Bing. 
                    1. Do industry research and analysis
                    While you may know what is happening within your business, it is also essential to understand what is happening around your business. Organisations must do industry research and analysis to understand the latest trends and changes in the industry. This will help them in planning their SEO strategies more effectively. 
                    1. Add relevant keywords to your content
                    Businesses must ensure to include relevant keywords in their content. This will not only help in increasing the businesses’ ranking on search engines but will also Google Hummingbird understand the topic of your page.  SEO company Primelis uses strategy and techniques like keyword research, link building, and content optimisation which helps clients rank higher in search results for international keywords.  Conclusion All businesses need to follow strong SEO strategies and keep up with the latest trends to grow the organic presence of their website.  While some activities can be done by their SEO professionals, they can also look for the best SEO service providers that would provide them with the right SEO services as per their requirements. 

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