Digital Marketing Insights | #ARM Worldwide Blog

Social Media: A great marketing tool for SMBs


Social Media: A great marketing tool for SMBs

Social media is the new way of communication. It hasn’t been here for long (maybe just over a decade) but it already is the most widespread method of communication. Social media has become so important that it is one of the biggest contributors to website traffic. The advent of so many social media portals has

How to Prove the Value of Inbound Marketing to your CMO


How to Prove the Value of Inbound Marketing to your CMO

Inbound marketing has become a buzzword and an upcoming trend to talk among marketers for building an effective marketing strategy. It is a form of marketing which empowers potential customers by generating the content that resonates with the readers. Inbound marketing uses strategies in a way so that a company is visible to its clients.

21 Myths About Facebook Ads Every CMO Should Avoid


21 Myths About Facebook Ads Every CMO Should Avoid

We have all witnessed the rising popularity of social media giant Facebook, not only as a social media platform, but as an advertising platform as well. Whether it be big or small business, irrespective of any industry, most of them are on social media these days. And most of them also use popular social networking

12 Must Watch TED Talks For CMO’s


12 Must Watch TED Talks For CMO’s

TED talks are the short stories from some of the most influential and an engaging speakers around the world. They’re full of insights on the endless range of topics from human nature to scientific breakthroughs to trends in designs. They’re inspirational and informative which can help you to become a better person in your personal

10 Tactics to Make Social Media Work for SMBs


10 Tactics to Make Social Media Work for SMBs

With most companies shifting their marketing attention from traditional media to social media, the importance of good marketing tactics has constantly been increasing. Getting the right marketing tactics is very important, or else the strategy is ineffective. There are a lot of methods that people have used from time to time-related to social media marketing,

How Inbound Marketing Can Help You Grow Your Startup


How Inbound Marketing Can Help You Grow Your Startup

Inbound marketing refers to a marketing strategy that helps companies bring their potential audience to their business, rather than having the marketing team pay a hefty amount and fight for the customer’s attention. Companies create marketing content in order to appeal to their potential customers, which attracts qualified client leads to the business and keeps

Web Development Trends That Are Going to Stay


Web Development Trends That Are Going to Stay

The way websites are designed and developed has undergone a lot of changes in the past few years. Earlier, mostly HTML and JAVA were used to design the websites, but they were less interactive, lacked behind on the creative front and was less intuitive. The introduction of PHP and Content Management System (CMS) changed the

This Week in Digital – The Impact of Content Marketing on LinkedIn, an HR Revolution with Google Hire, Facebook Starts Competing with YouTube Through Watch, and the Rising Importance of Automation


This Week in Digital – The Impact of Content Marketing on LinkedIn, an HR Revolution with Google Hire, Facebook Starts Competing with YouTube Through Watch, and the Rising Importance of Automation

Another week, another round of the latest developments in the digital world. Let’s look at some of the major ones. ‘How to effectively market content on LinkedIn’ – Honey Singh, CEO of #ARM Worldwide LinkedIn marketing today is one of the most effective gimmicks to reach the target audience and one of the best places

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