E-commerce Marketing

Transforming E-commerce with AI

By Japsimran Kaur
January 3, 2023

Almost every industry has started developing knowledge of artificial intelligence to incorporate it into its business operations and marketing practices. But, one industry which is extremely receptive to the inclusion of AI is E-commerce. With the highly customer-centric environment and immense competition in the digital arena, leveraging technology such as AI will not only enhance the customer experience but make mundane tasks much more efficient. As a result, the E-commerce leaders will have more time to focus on E-commerce marketing strategy building and the employees will be much more empowered with the optimization of everyday tasks that were, prior to AI, done manually. With that, let’s dive deep into understanding aspects of E-commerce that can be transformed with AI.

How AI is transforming the e-commerce industry

As per stats, AI-enabled E-commerce solutions are expected to have a valuation of $16.8 billion by 2030. AI is a disruptive innovation that is here to stay and empower E-commerce businesses, given it is optimized to its maximum potential. AI in Content Creation Content is the online salesperson for your E-commerce business and demands to be skillfully crafted. With AI, content creation has taken a swift turn towards better quality and customization. Different types of content work for different motives. For example, for social media handles, simple and short content is key, because of high scrolling tendencies and less attention span of viewers. For sales pages, content that immediately informs the viewer of the product benefits and value is what converts. In informational content, such as articles and blogs, AI assists in e-commerce headline creation, error corrections and e-commerce SEO. AI in Conversational Marketing With intense competition in the E-commerce landscape, quick response to customer queries serves as a major competitive advantage. Online stores now include virtual assistants and chatbots on their websites to provide visitors 24/7 customer support and immediate assistance. With the self-learning capabilities of AI through machine learning, E-commerce businesses are resolving customer issues optimally by better understanding their behavioural patterns and search intent. Read more on: Conversational Marketing AI in Personalization Customers are seeking more personalized shopping experience. This is best achieved through AI software that studies customer shopping behaviours and past purchase history to recommend personalized products. How many times have we seen similar products all across the various digital platforms we surf? It is all smart AI. AI assists E-commerce marketers in creating enhanced advertising and targeting strategies by displaying tailored products and advertisements to an AI-curated segment of the target audience. AI in Predictive Analysis With AI, businesses can predict the future demand for a product to manage the stock of the same in the present. It also predicts the changes that might occur in the immediate future. This enables E-commerce businesses to take preventative measures to be wary of any inventory loss or possible wastage. AI’s predictive analysis provides more empirical backing to decision-making and future strategy building. Moreover, with machine learning, AI is getting better and better at making highly accurate predictions for what’s to come. AI in Dynamic Pricing Price is one of the most sensitive factors in a customer’s buying decision. With so many choices just a click away, they are even more mindful of it, which is why tailored pricing is vital. Smart AI technologies make the manual researching and updating of prices simpler. By analyzing various external factors such as demand-supply, competitors' prices, current market trends etc. AI modifies and updates the pricing on your online store, holistically. AI in CRM Prior to AI, CRM used to be an extremely time-consuming task, but post-AI evolution, it has become much more efficient. With the help of scheduling, immediate automated responses and automated emailers, keeping in touch with the customers and garnering their feedback has become easier. By leveraging the lucrative analysis of big data, immense insights can be gathered to better segment, target and re-target both current customers and potential customers.

Conclusion

AI is definitely a tool that assists and empowers online businesses to enhance both e-commerce strategy building and implementation. A lot of businesses are leveraging the power of AI to stay a cut above in the intensely competitive and dynamic industry of E-commerce. If you are also looking for a tech-savvy company to leverage the power of AI to enhance your E-commerce digital marketing strategy, then your lookout ends with #ARM Worldwide. Join hands with us to take your E-commerce business to great heights with the power of AI!

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Paid Media

Look Out for the Top Paid Media Trends in 2023

By Shrishti Jain
December 30, 2022

One of the most crucial marketing strategies for reaching the right audience with the right message at the right time is paid media, as it offers instant results in comparison to other digital or traditional marketing channels. As we get ready to welcome 2023 and assist customers in growing in the face of significant changes occurring across industries, let's look at some new trends that your paid media trends 2023 should include:

Utilising Influencer Marketing

In this digitally advanced era, influencer marketing has been a buzzword and will continue to be at the forefront of brand marketing conversations in 2023. This paid media trend helps businesses promote their brand and increase their revenue via promotion through user-generated content. To improve campaign performance and real-time engagement, brands can collaborate with influencers to develop engaging content, make giveaway announcements, conduct Q&A sessions, etc. In addition, paid media influencer marketing enables firms to target new audiences and provides vital metrics to guide upcoming marketing choices.

Leaning on First-Party Data

With all the controversy surrounding third-party data, this is the perfect opportunity to reconsider your marketing plan and make the most of your first-party data. For example, targets for Google's machine learning-based bid strategies under the Smart Bidding banner can be more precisely determined using first-party data. You probably have information about your customers' previous purchases and other contacts with your firm if you use a Customer Relationship Management (CRM) system to manage customer information. However, first-party data must be gathered and operationalised by businesses to abide by the constantly changing privacy requirements as it is less expensive to gather, more accurate, and enables a customised customer experience.

Embracing Omnichannel Marketing

When we talk about current paid media trends 2023, it is impossible not to include omnichannel marketing. It aims to offer seamless buying experiences to customers across different channels. This media trend helps to retain a huge number of customers. Customised messages will help you to get the most value from online marketing. You must measure, test, and continuously modify your omnichannel strategy to achieve the most significant outcomes. By connecting all the touch points and maintaining transparency between them, omnichannel marketing in paid media makes sure that the customer experience is uniform across all channels. The consumer is placed in the centre of the ecosystem via omnichannel marketing with an objective to be at the forefront of your customer's thoughts while they go about their lives on the various platforms where you sell your brand.

Leveraging Meta

Among all the latest paid media trends, leveraging AI is rising at the fastest pace. More brands will start utilising AI technologies as we approach 2023 in an effort to grab consumers' attention and eventually boost product sales. Customers can virtually insert a 3D image into the user's perspective of the real world using augmented reality (AR) in paid media. Potential clients can personalise products due to this expanded vision of reality. You can employ AI technology for ad production to speed up the process of writing and testing ad copies. This way, you can raise the efficiency of your company. Based on data and your particular business goals, AI aids in decision-making. As a result, it lowers the wastage of advertising dollars, enhances campaign performance, and saves time.

Exploring Pinterest Marketing

Pinterest marketing is a collection of strategies that integrate Pinterest into your company's overall social media marketing plan in order to reach out to new target audiences and increase brand and product exposure. As a visual search engine, Pinterest is excellent for introducing new potential customers to your brand and providing businesses of all sizes with a distinctive approach to selling their products and services. Pinterest, which boasts over 442 million active users each month, is a fantastic platform for companies to market their products. Ads appear in the same format as a typical Pin on users' feeds and searches. On Pinterest, frequent pinning is more fruitful than making a board and populating it all at once. Along with this, consistent pinning guarantees that more people will see your material.

Final Thoughts

With the rapid transformation of media consumption habits, the modern media landscape is shifting at an unprecedented rate. The next few years will bring about significant changes in the way consumers interpret and interact with media, and companies need to keep up with the latest trends. To be successful in the years ahead, companies need to be aware of the top paid media trends of 2023. With their sites set on these trends, companies can expect to see drastically improved outcomes, increased ROI, and greater success in the future.

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Search Engine Optimization (SEO)

Is your website affected by Google’s December 2022 Link Spam update? Everything you need to know.

By Anoop Dubey
December 28, 2022

On December 14, 2022, Google began to roll out the December 2022 link spam update, which undoubtedly has some impact! It is a well-known fact that when this update was rolled out, many people benefited from the same, while it left many worrisome. As per the industry experts, this update will take up to around two weeks after the initial date to fully roll out. In the most recent update on December 20, 2022, the company claimed that it might take much longer instead of two weeks. After the launch of this update, social media was flooded with posts, tweets etc., as individuals shared the update's impact.

What is the December 2022 link spam update by Google?

For this update, Google will leverage the power of SpamBrain link algorithm to neutralize the impact of unnatural links on search results. Spambrain, Google's AI-based spam-prevention system, is designed to identify and nullify unnatural links, including those on sites that engage in link-buying or link-building activities. Therefore, the website that uses spammy link-building tactics will have significant implications with this update as it is primarily here to improve the effectiveness of the spam detection system and help protect users from spammy or low-quality content. Google claims that the website ranking may be affected by this update as it neutralizes the spammy links, and any credit passed by these unnatural links is lost. Moreover, it will affect all languages.

How is it affecting websites?

The company had advised that the rankings may change after this update as it neutralizes unnatural links, removing any signals passed to the linking domain. Moreover, it affects search results in all languages, potentially creating a widespread impact.

What is the way forward?

To detect spam and control bot functioning on the internet, such updates are being regularly rolled out. However, with this update, there are certain precautions one needs to keep in mind from now onwards. Firstly, ensure that the links you create for your website are natural and follow Google's webmaster guidelines. Secondly, it is essential to work on improving your website to naturally attract new links over time. (Note: Prior to this update, another update, i.e. Google's helpful content update, has also impacted the websites that had low-quality content. So, from December 14, 2022, after the link spam update, both these updates made a back to back impact on the keyword ranking and SERP visibility of the websites.)

How Can #ARM Worldwide help you here?

As this update will push down the rankings of low quality that have received undue advantage due to backlinks that were bought, along with the SEO strategy, it is also essential for companies to focus on the website's in-depth audit, quality backlinks and content. Moreover, our SEO team, which keeps a round-the-clock tab on what's happening in the industry, ensures that timely solutions are provided so that if there are any repercussions, the impact can be lowered and brought down to the bare minimum. These updates are unpredictable, so keeping an eye on what's happening around is essential and requires a keen focus on the same. One miss, and you are in for a downfall.

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Upgrade with Top 5 Marketing Automation Trends in 2023

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Embracing User Quality Data

While data-driven decisions have already entered and made their way into how organisations function, this trend is anticipated to accelerate in 2023. If you want to determine how well your digital marketing plan performed for your target population, data is needed, as you can't decide on your site's design, calls-to-action (CTAs), or copy without that data. With the data, your marketing and sales teams would be significantly impacted, and the focus would be on your qualifying leads while you conducted your analysis. In addition, you can A/B test your messaging, emails, creatives, and strategies to make them more effective with marketing automation, which gives you real-time analytics on user engagement and campaign performance.

Emergence of Omnichannel Marketing

One of the most essential marketing automation trends for 2023 is omnichannel marketing, as you can deliver a seamless marketing experience to your audience. Data unification and automation will allow small businesses to drive sales from many channels while delivering a consistent user experience, from e-commerce to in-store buying. Your TG wants a consistent experience regardless of how many channels they use to engage with your company. You can design a seamless user experience across numerous marketing platforms using omnichannel marketing. Use an integrated CRM and marketing automation system to allow data to flow between sales and marketing as a starting point. These solutions are made exclusively for small and medium-sized businesses.

Leveraging Personalised Content

Customised content is one of the key marketing automation themes for 2023. You can capture the attention of your audience by personalising their experience. First, you can learn more about your audience and get valuable data with machine learning and AI. After that, you can provide them with material tailored to their interests. Tailored content will be the foundation of marketing automation in the future. Using personalised content, you can concentrate on your audience's behavioural patterns and product preferences. Therefore, producing customised content that appeals to the interests of your viewers is essential if you want to stay on top of the E-commerce marketing automation trends.

Generating Lead Capture

Automated lead generation is the method of creating lead generation systems across all of your inbound and outbound channels, utilising solutions that are AI and machine learning enabled. Lead information will instantly go to your CRM when marketing automation is coupled with it. After that, you can designate other actions, including sending follow-up emails. Designing high-converting landing pages with lead capture forms will be simple, allowing you to collect crucial lead data like email addresses, names, and phone numbers. In addition, ML, AI and data analytics can help you drive more leads and allure new customers while retaining existing ones.

Utilising Conversational Marketing

You must conversationally approach your content if you want to thrive with marketing automation in 2023. Your company can use conversational AI chatbots to move clients effortlessly through the sales process and increase conversions. You can sound more genuine in your messaging by using conversational marketing. You can programme automated responses that are more conversational by using natural language processing (NLP). You can enhance automation by using NLP to send your audience more conversational interactions. NLP focuses on developing technology that can comprehend human speech to provide the best content or experience.

Automate for Growth

The most crucial marketing automation trends for 2023 involve using artificial intelligence (AI), machine learning (ML), and data analytics to improve campaign efficacy, internal workflows, productivity, customer engagement, customer retention, and revenue. Marketers can more efficiently qualify leads and pass them on to sales with the help of marketing automation, resulting in more sales and faster growth.

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8 Tips to Devise a Successful Influencer Marketing Campaign

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By Japsimran Kaur
December 21, 2022

What is Influencer Marketing?

Influencer Marketing is a practice that leverages the clout of people who have established a successful personal brand for themselves, predominantly on social media platforms. They are looked up to by their community and have a loyal follower base. Influencers have the ability to direct their follower's attention towards a particular brand and drive their purchase decision in a subtle manner. Their target audience both relates to them and aspires to be like them. There are numerous benefits of running an influencer marketing campaign, such as:

Influencer marketing exposes your brand to a wide set of audience.
It ensures accurate framing of your brand’s perception.
Influencer marketing yields a higher conversion rate.
Influencer collaborations offer long-term benefits by generating brand credibility and trust.

8 Tips to devise a Successful Influencer Marketing Campaign

Influencer Marketing is an amazing technique that aims to enhance your brand’s name in a creative manner, therefore demands diligent planning and smart implementation. Set your KPIs Just like goals guide your campaign planning and implementation, KPIs guide your campaign analysis. Different influencer marketing campaigns may have different KPIs. For example, the dominant KPI for a campaign with affiliate links and discount coupons would be sales conversion but the dominant KPI for a campaign with a major message to spread might be clicks and impressions. Specify your campaign goals Your campaign goals are a guiding light to your influencer marketing strategy. Prior to reaching out to an influencer, you must have an ultimate goal you wish to achieve through the collaboration, the message you plan to share, and the brand perception you wish to create. This would not only provide clarity to the influencer while creating content but would also shed light on the best possible ways to run your campaign. Define your campaign budget Influencer Marketing is just one marketing technique under the wide roof of campaigns brands craft for their digital marketing. Therefore, a set budget must be defined in the initial stages after examining the influencer industry benchmarks. This would assist in staying away from unhealthy negotiations and would provide a structure with optimal utilization of monetary resources. Identify your target audience To identify your target audience, you must start by observing how your customers engage in the social media space and post that, create a customer persona with both behavioural and demographic elements specified. This would assist you in understanding your audience through the lens of influencers as the social media space is highly ruled by quality content creators. Choose the right influencers The influencers you choose would represent your business. They would be the face of your brand, even after your campaign ends because, content that goes online, always stays. Therefore, it is key to ensure that you choose an influencer that aligns with your brand’s values and has a follower base that you recognize as your target audience. Mass appeal is an added advantage with influencers but you still should choose one that is perceived as the industry expert of your niche. Build your campaign brief You must prepare a campaign brief prior to pitching an influencer. Every influencer marketing campaign must have an exclusive brief containing the basic details about the campaign, such as the content expectation, main message, your brand’s perception, timeline of the campaign, etc. This gives the influencers an idea of how to create content that best caters to your brand image and when and how to deliver it. Select the best-suited campaign There are an array of campaigns that you can run depending on your ultimate goal, your target audience and the type of influencer you are deciding on working with. For example, macro influencers can be collaborated with for sponsored campaigns, or co-creation of products, and micro and nano influencers can be a part of giveaways, contests and even product reviews. Tailor your campaign to the platform Lastly, it is imperative to tailor your campaign depending on the platform you are choosing to publish at. There is no “one size fits all” in the digital space. Almost every business is collaborating with an array of influencers to reach their target audience, but the ones that cater to the audience keeping in mind what they seek are the ones that are able to grab and retain attention. Also, Read Influencer Marketing Trends for 2023.

Conclusion

Influencers are like relatable celebrities in the social media space. People see them as their peers and not as brands. Therefore, they have a better connection with the audience, which is indeed loyal to them. Businesses have recognized the strong connection influencers have with their followers and are leveraging that for expansion and growth. If you are also looking for a way to reach out to your target audience and appeal to them in a subtle and aesthetic manner, then Influencer Marketing is the next best tool in your digital marketing toolkit. #ARM Worldwide identifies as a dedicated influencer marketing agency. We can help you build a strong influencer marketing strategy and improve your brand presence significantly.

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Digital Marketing / Inbound Marketing

How to choose the right KPI for Digital Marketing?

By Japsimran Kaur
December 20, 2022

Key performance indicators or KPIs are quantifiable measures that assist a business review its performance and tracking the results. There are a lot of metrics that define the success of a digital marketing campaign, but KPIs are the exclusively selected metrics that best display the investment yield for a specific project. A Digital marketing agency selects both long-term and short-term KPIs for the overall analysis of their efforts. A long-term KPI, that best aligns with the ultimate goal of the business, helps in integrating all the departmental efforts and, short-term KPI assists in analyzing the efforts of a specific campaign that is run under a holistic digital marketing strategy.

Why should digital marketers set KPIs?

KPIs give a SMART approach, i.e. Specific, Measurable, Attainable, Relevant, and Time-Bound, to your digital marketing campaign. Defining KPIs for campaigns assists the business in ensuring that its operational efforts and monetary investments are reaping maximum benefits. Some other benefits of setting accurate KPIs for your digital marketing campaigns include:

KPIs justify the performance of digital marketing experts in front of stakeholders such as investors, clients, and even employees.
They help in identifying the wins and loopholes in the campaign which assists in devising more rewarding and fruitful future strategies.
Analyzing the KPIs diligently also helps in becoming aware of hidden opportunities and foreseeable threats, which helps in bringing about proactive measures.

Now that we are well aware of the importance of setting KPIs for your digital marketing campaigns, it is equally important to understand which KPIs. to go for. This brings us to the next segment which is:

How to choose the right KPI for Digital Marketing?

Because KPIs are key elements that define the success or failure of your campaign, it is imperative to select them carefully. Keep in mind the following 5 tips while creating a list of KPIs for your next digital marketing project. Narrow down your list of metrics Not all metrics are KPIs. Metrics are an array of measures, and KPIs are the specific ones that you select. So, we can say that the list of metrics is much broader and KPIs are specific. For example, a metric of your social media brand awareness campaign can be increased follower count, but a more SMART KPI will be a specific number of impressions and engagement rate. Set relevant expectations The most prominent feature of a KPI is that it is more easily measurable in terms of the expectations of the outcome. A generic metric will be the increased traffic rate to your website which has no boundaries to it. The more the traffic rate, the better it is, but a KPI will be much more defined. For example, a defined KPI for your next SEO campaign can be a 15% traffic rate increase, month-on-month. Align the KPIs to digital channels Different digital channels call for different action plans and measures. For example, the KPIs for an email marketing campaign would be delivery rate, open rate and click-through rate, whereas the relevant KPIs for the pay-per-click campaign would be, impressions, cost-per-acquisition and conversion rate. Therefore, it is crucial to align your KPIs to your digital channels. Analyze industry benchmarks Your KPIs will differ based on the industry your business model falls in. By analyzing the industry benchmarks, you can choose digital marketing KPIs based on what is relevant in your industry, and also keep abreast of what your competitors are choosing. For example, the relevant KPIs for an E-commerce business would be conversion rate, abandoned cart rates and customer lifetime value, whereas the KPIs for a digital campaign run for a local service-based business would be, lead generation from Google my Business and footfall in the physical store. Tailor KPIs to the business life cycle Every business has a life cycle – starting from the startup stage moving up to expansion. Your KPIs must be tailored to the life stage of your business. An accurate KPI can be a major motivator for you and your digital marketing team, but an inaccurate one can lead to a major plummet in the zeal to work. Being a startup, your primary digital KPIs. might surround improved digital visibility and new customer acquisition but, if you are a mature business then your primary KPI might be digital reputation management and customer retention rate.

Conclusion

Selecting the right KPI for your business is crucial as it gives direction to your digital marketing efforts. With diligent and consistent work, SMART KPIs are easier to reach, boosting the morale of both you and your team, given they are strategically selected. If you are seeking professional assistance to achieve your digital marketing goals and define the best-suited KPIs for your campaigns, then let us be your guiding light. #ARM Worldwide is an award-winning digital marketing agency that is here to support you at every step of your digital journey.

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Get Ahead of the Curve with Top 5 SEO Trends in 2023

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Since Search Engine Optimisation (SEO) is a constantly evolving field, people attempting to gain backlinks for their companies must stay up with the most recent trends in order to adapt their marketing strategies. If you own a firm, it is crucial to concentrate your SEO efforts on directing customers toward the marketing funnel. So let's get started and leverage the SEO trends for 2023:

Optimising Mobile-friendly Websites

Mobile friendly websites have been a major component of B2C marketing strategies for a while, and the trend shows no signs of abating. In addition, it is also being used by the B2B sector. When you employ mobile SEO, users will have a good experience on your site since it looks appealing on all devices, regardless of screen size. The use of mobile devices has increased dramatically in recent years. In fact, a poor mobile website experience makes 52% of users less likely to interact with your business again. Utilising Google's AMP (Accelerated Mobile Pages) technique is among the greatest strategies to improve your mobile website. It can be applied to the development of websites, emails, and advertisements.

Answering PAA Queries

In addition to making proactive suggestions for queries linked to the user's initial search, ‘People Also Ask’ offers succinct responses along with a link to the webpage where the solution was found. Google is utilising the PAA boxes to hone the search query. As a result, your website can now be found for search phrases that were previously too broad to target on the first page of the SERP. Regardless of the industry you are in, the PAA SEO technique will still be applicable to you. Only industry-specific research and analysis can offer you a general picture of your PAA optimisation efforts. Nearly half of all search results include PAA boxes, and their prevalence and use are both increasing quickly as big brands automatically gain the ability to influence the outcome.

Utilising Various Forms of Content

SEO trends and techniques have the power to increase the ranking of websites utilising different forms of content such as video marketing, voice search and the most prominent - long form content. Videos are the most efficient approach to communicate crucial information and your point of view. Google is also working on a method for assisting searchers in finding the data they need by using movies. Voice Search enhances both the user experience and rankings on SERPs. As AI continues to advance, these will become more effective as voice search agents. Long form content should constantly aim to add value, introduce new features, define complex ideas, and eventually simplify people's lives.

Powering AI Content

Utilising Artificial Intelligence (AI) with SEO entails incorporating it into routine marketing strategies. On the basis of current facts, statistics, and observations, it is known to produce automated decisions. The value of AI in marketing is expected to reach $107,5 billion globally in 2028, and combining SEO & Content with AI can boost your company's marketability and profitability By leveraging GPT-3 to present insightful summaries of consumer feedback, businesses can better understand their customers. Significant optimisation opportunities are being created by the transition toward AI in SEO. Thus, leverage the link equity of mature material to assist newer pages in ranking more quickly.

Trusting Boring Ol’ SEO

Although Google makes algorithm modifications and search engine technology advances, the fundamentals of SEO have not changed. The fundamentals still hold true for 2023 SEO success. High-quality content should be written on topics that are pertinent to your audience and should be accurate, current, original, and in-depth. To help Google better comprehend the information on your pages, optimise your meta titles, meta descriptions, header tags, images, and body text. Focus on acquiring high-quality backlinks from other websites by using content marketing, guest blogging, and public relations.

Final Thoughts

Although it's impossible to predict the exact nature of the future, the latest SEO trends for 2023 appear to favour a more technological and user-friendly approach. Businesses must concentrate on improving user experience and ensuring that their website is responsive and mobile-friendly. They must also be aware of voice search and ensure that their material is voice search-friendly. With video marketing and picture search on the rise, you may need to include them in your future marketing initiatives if you want to remain current. Companies may stay ahead of the curve and guarantee that their website has a good search engine rating by keeping these elements in mind.

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Latest Trends Shaping Influencer Marketing in 2023

By 2025, researchers have estimated that the channel will reach another all-time high with investments totalling $24 billion. Why? Because consumers want it more than ever. As target audiences begin to shift for businesses, the appeal of influencers continues to make its way to the forefront of business marketing strategies. …

By Shrishti Jain
December 9, 2022

Consumption of Quick Content

The consumption of quick content has increased among social media users, and this is going to become a trend in the future. A short span of content intrigues the audience and increases the retention value. In addition, the span of human attention is getting shorter as social media usage increases. Therefore, utilising the potential short-form content will help you stand out and engage your audience. These days, short-form videos are everywhere. And brands continue to pay attention as platforms like Instagram Reels, YouTube Shorts, LinkedIn, Google and Pinterest increase their short-form offerings. YouTube's evolving entry into short video content is worth exploring for marketers who are ready to take risks and engage in quick content.

Rise of Nano Influencers

The newest additions to the influencer marketing industry are known as nano influencers. Consumers refer to these as "ordinary individuals" with remarkable social media abilities and a built-in capacity for influence. Brands will recognise the close and valuable bond nano influencers share with their audience in comparison to those with large followings. Potential sponsors will find the nano-influencers more appealing in terms of niche, so the audience will be more devoted to their identity. They will consequently have a big impact on lead generation for the brand. A survey examines the growth of nano influencers in the influencer marketing industry, with a particular emphasis on the benefits that businesses can derive from this new talent level.

Employing Influencer Subscriptions

Paid subscriptions are being tested by social media platforms, while newsletter services like Substack are becoming more and more well-liked among creators. In addition, subscriptions can strengthen bonds between content producers and their audiences, whether used in conjunction with current social network services or a different subscription platform. By providing restricted access to creative work, subscription-based content gives producers a means to interact with their audience. Brands can benefit from subscriptions by financing a creator's specialised subscriber-only material or by connecting with a close-knit subscriber group in other ways.

Power of Live Streaming

Live streaming is an innovative and powerful way to engage influencers in your campaigns. The craze and allure towards live streaming are expected to rise among consumers in 2023. When you receive a real-time response to your queries or remarks, your excitement level increases, and live streaming does exactly this, increasing your curiosity towards the product. Live streaming adds a voice and a face to the message, which written forms of marketing lack. Additionally, live streaming outperforms pre-recorded video when you want to make a strong personal impression.

Expanding Influence Genres

With digital transformation swooping in, altering how businesses operate and communicate with consumers, banks, financial companies, and everything in between have swayed to hop on the influencer marketing train. As a result, financial Services and Infotainment industries can tap into a group of Influencers at once to access their ideal audience and often drive better engagement than if they used other marketing channels. Brands use influencers to promote their offerings through paid advertisements, free giveaways, and endorsements. They can generate important brand awareness and loyalty via paid or unpaid posts. The goal is to get influencers to share valuable information & create excitement around a particular topic. The key benefit here is that they reach a larger or wider audience at a lower cost than traditional advertising.

Final Thoughts

In order to increase client confidence in your company, influencer marketing is a crucial strategy. As a result, it will be essential to promote brand awareness as well as online sales. Influencer marketing companies can assist in doing this by helping to convey the correct message at the right time on the right platform, which will promote further sales. Additionally, consumers of today are driven to authenticity and realism; therefore, adaptable content stirs rather than branded scripts will be the foundation of your successful influencer marketing campaigns. Finally, keep in mind that influencers can only create strong, positive brand connections when brands allow them the freedom and liberty to be who they truly are.

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The Top 7 Viral Marketing Techniques

Viral marketing is the ball game of both luck and diligence. Some viral marketing strategies make the brand go viral in an instant, some take time and some just sink. The thing that is common for all successful viral marketing campaigns is that they start with great efforts, that include: …

By Japsimran Kaur
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Viral marketing is the ball game of both luck and diligence. Some viral marketing strategies make the brand go viral in an instant, some take time and some just sink. The thing that is common for all successful viral marketing campaigns is that they start with great efforts, that include: Producing share-worthy content, Creating a buzz around the same, and Inducing social sharing through paid collaborations. These efforts aim at acquiring the target audience’s interest which eventually leads to the content spreading like wildfire.

What is viral marketing?

Viral marketing revolves around creating content that has the ability to spread at an exponential rate. It can be in the form of a video, text or image. Through viral marketing techniques, brands make immense use of social networks and online platforms for their promotion.

Why include viral marketing strategies in your marketing campaign?

With digitization taking off, viral marketing has become supremely beneficial. Content goes viral online frequently and that is why brands are including it in their marketing campaign. Other than that:

It helps enhance brand awareness on a large scale.
A great viral piece of content improves brand retention ten folds.
It is much more economical as compared to paid advertising since the followers become organic promoters.
With successful viral marketing campaigns, a brand can build a robust and loyal customer/follower base.

7 viral marketing techniques to skyrocket your business.

Hop on the bandwagon of trends Some sort of a topic or piece of content keeps on going viral every now and then, making it a trend. It can be in the form of a meme, a hashtag, a tweet or a video. By building content surrounding the “it” topics of your industry, you can garner loads of audience for your brand, even from segments outside your targeted ones. Leverage video marketing The attention span of people consuming online content is significantly decreasing. Therefore, video content is taking a major role. The changing viewer behaviour calls for a change in the content creation strategy in order to cater to the target audience’s stated or unstated wants. Moreover, video content has a reach of 92% among worldwide internet users, making it an extremely popular content form with a higher chance of going viral. Read more on short-form Video Content Marketing Create relatable content Content that resonates with the viewers tends to have an emotional appeal, making it much more compelling. If a viewer relates to your content, they will have a better remembrance of your brand and will be willing to know more about it. Therefore it is crucial to create content with which your target audience can associate. Moreover, relatable content incubates brand awareness through organic social sharing. Empower your customers Viral marketing is highly dependent on perceptions. The success or failure of your campaign will depend completely on how your target audience reacts to it. Challenging general beliefs is a risky game, it can either change the viewer’s narrative or bring your brand to the ground. Therefore, every viral marketing campaign must have an essence of empowerment for the customers to experience. This ensures a positive result. Associate with influencers Influencers are like relatable celebrities in today’s time. As per a majority of marketers, influencer-based posts bring much more success than branded posts. Influencer marketing can be a propeller for the campaign to get viral, especially in the initial stages. Make use of the festive seasons Festive seasons are the golden time for businesses to intensify their promotional campaigns considering the scope of higher traffic, especially shoppers. Building content and campaigns tailored around festivities posit high growth potential. Check out the viral Diwali ads that touched our hearts. Ensure variety and consistency Lastly, it is important to be consistent with your viral marketing techniques and build a variety of viral marketing campaigns in order to increase the probability of actually going viral in the content-filled online space.

Conclusion

The key element that differentiates a general marketing campaign from a viral marketing campaign is content. Content is king and its power should not be underestimated. Do you wish to build a lucrative content marketing strategy for your brand, then let #ARM Worldwide be your supporter and promoter. Our dedicated professionals leave no stone unturned to take your business to a noteworthy level.

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Why include viral marketing strategies in your marketing campaign?

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It is much more economical as compared to paid advertising since the followers become organic promoters.
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7 viral marketing techniques to skyrocket your business.

Conclusion

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