Digital Marketing Insights | #ARM Worldwide Blog

5 Web Design Trends to Keep in Mind for This Year


5 Web Design Trends to Keep in Mind for This Year

Web designs just like everything in the world are iterative and progressive. Over the years, our design language, elemental understanding and way of interaction has changed, largely thanks to newer technology, mediums and screen sizes that have come into play. Looking back at a site that was designed as recently as 2012 and one that

This is what the World Searched on Google in 2014


This is what the World Searched on Google in 2014

For a very broad set of audience, Google and the internet are synonyms. Given the popularity and high penetration of Google, extrapolating the Google Search trend gives a broad picture of everything that was popular on the internet in a calendar year. To give us an idea, every year, Google releases the data that encapsulates the

Apple’s Major Move towards Retargeting, GoPro Drones, #MakeTodayBetter Campaign- This Week In Digital


Apple’s Major Move towards Retargeting, GoPro Drones, #MakeTodayBetter Campaign- This Week In Digital

With December fast approaching, the end of the calendar year and winters very much here, please allow us if we go in a retrospective mood over the period of the next month. And while retrospection will remain the theme for December, as always, our focus will be on future and how to maximize 2016 for

Amazon’s Big Push to Travel, Lacoste’s #SpotTheCroc Campaign on Snapchat and Pizza Hut’s Innovative new Content Strategy: This Week in Digital


Amazon’s Big Push to Travel, Lacoste’s #SpotTheCroc Campaign on Snapchat and Pizza Hut’s Innovative new Content Strategy: This Week in Digital

It’s that time of the week again where all off us cannot wait to just turn the lights out at our workstations and go back home and rest for the weekend. Yes, that is how slow, cold Fridays go just about everywhere. So without taking away much of the time, lets jump into everything that

Facebook’s Move to Help Spread Awareness on Ebola, Tinder’s Premium Service and the Latest John Lewis Ad: This Week in Digital


Facebook’s Move to Help Spread Awareness on Ebola, Tinder’s Premium Service and the Latest John Lewis Ad: This Week in Digital

As the winter knocks on the door and mercury dips in Delhi, the number of coffee mugs, while getting bigger are also making a more frequent appearance in our office cubicles. The afternoon walks for lunch in the soothing sun are longer, and typing speed is a fair few notches below than normal, at least

Andy Ruben’s Exit from Google, Facebook’s Q3 Results, Instagram Video Ads- This Week in Digital


Andy Ruben’s Exit from Google, Facebook’s Q3 Results, Instagram Video Ads- This Week in Digital

It is always a challenging week when you are back to work after a vacation thanks to the festivities, and add in the setting of winters and a rather pleasant temperature range, and you could perhaps make a case for being a bit slow. But thanks to the spacious energy around in the office, which

[Infographic] How to build the Perfect LinkedIn Profile in 15 Minutes


[Infographic] How to build the Perfect LinkedIn Profile in 15 Minutes

LinkedIn profiles sound a complicated thing. You cannot be casual with them as your prospective employees or employers could deb looking at them and forming an image and conclusions based on what goes there. A recent report by jobvite concluded that 94% of the recruiters use LinkedIn when they are looking to recruit via the

Round the Vines in 60 Seconds: 10 Vines Done by Brands on Digital that You Must Watch


Round the Vines in 60 Seconds: 10 Vines Done by Brands on Digital that You Must Watch

With smartphones, wearables, tablets and personal computers evolving into providing us with extended immersive experiences, there is a flood of content for everyone to read. Blame it on fast life or how the digital medium has evolved, the attention span of an average user has drastically come down in the last few years. In a

Different types of Facebook Ad Bids and Which one Should you be Picking


Different types of Facebook Ad Bids and Which one Should you be Picking

It has been a recurring theme of discussion over the past year or so of our existence with clients past and present about how to best leverage Facebook as a platform to drive conversations, actions as well as source content. Recently, in August, India hit the magical 100 million user mark on Facebook and that

#DonutSelfie, New Twitter Audio Cards and New Safety Check Feature on Facebook: This week in Digital


#DonutSelfie, New Twitter Audio Cards and New Safety Check Feature on Facebook: This week in Digital

Its the final friday before the festivities kick in and needless to say we are super excited. As you are aware that Diwali is the time that kicks off the holiday season in India and therefore a lot of us will be joining up with our families away from our family that is #ARM and

A Digital Breakdown of the Global Media Spends for 2014


A Digital Breakdown of the Global Media Spends for 2014

With the internet penetration growing at exponential pace, the opportunities for brands to reach a wider audience are bigger than ever. An audience that was connected via only print or television say a few years ago, today is very much digital savvy and as a result the breakdown of media spends makes for an intersting

Snapchat Ads, #HomeSafeSelfie Campaign, Polls on Google Plus: This Week in Digital


Snapchat Ads, #HomeSafeSelfie Campaign, Polls on Google Plus: This Week in Digital

It has been a good two weeks since our last update and while its easy to blame the festivities and crazy work schedule, lets just say we were waiting for you to miss us. A lot has happened in these 14 days or so. We visited GMIC, Bangalore to participate in the Mobile Conference, enjoyed

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