Customisation and Connections

Focus on Mission & Value-based Storytelling

Change the Game with Technology

Rise of Interactive Content

Metrics and Ratings

Wrapping Up

Black Friday kickstarts the holiday season with immense zeal. 

• immense competition, 
• highly price-sensitive shoppers, 

Why optimize your E-commerce business for Black Friday? 

• It is a great time for small retailers to enhance their brand awareness and acquire new customers.
• The conversion rate is higher. As per statistics, Black Friday 2021 experienced online sales of over $8.8 billion.
• Shoppers enjoy the convenience of shopping online over standing in long queues.

How to optimize your E-commerce business for Black Friday? 

• Conduct keyword research for your Black Friday campaigns

• Inculcate external linking practices

• Optimize & audit your e-store

• Be a honey badger 

• Make use of AI 

• Offer post-purchase services

Google Search Console 

• Total Clicks
• Total CTR - Click-through rate
• Average CTR 
• Average position
• Mobile usability 
• Indexability and Crawlability 
• URL Inspection

Google Analytics 

• Session duration
• Bounce rate 
• User demographics 
• Pages engaged per session 
• Total Engagement rate 
• New users
• Conversion rate

How is Google Search Console different from Google Analytics? 

• Navigational comfort
• On-page content
• Internal linking 
• Creating high-quality and useful content

• External linking 
• Website architecture
• XML sitemap submissions 
• Keyword optimization to appear in pertinent search results 
• Prior notification in case of threats from spam, hackers, and malware.

Which one is the best tool for analysis? 

Conclusion 

Aim for Quality

Make Link Building a Priority

Provide Relevant Answers

Include Metadata

Create Case Studies

Rank High Towards Success with Google Updates

IMPORTANCE OF “NEAR ME” SEARCHES FOR LOCAL SEO

1. It aids your business in getting discovered by new customers. 
2. The trust of the target customer increases by seeing a well-maintained digital presence. 
3. Near me, search results display map stack results through which it becomes easier for the searcher to locate the store and visit.
4. Optimizing local SEO for near-me searches keeps your business a cut above the competitors by enhancing your visibility in the local SERPs. 
5. “Near me” is a location-based result; therefore dubious SEO strategies, such as stuffing “near me” as a keyword do not really work, which gives local businesses a fair chance to rank higher in relevant searches. 
6. It also helps the SEO service provider in understanding the searcher’s intent and then build a set of long-tail keywords to optimize, which have increased exponentially with the advent of voice search. 

Enhancing local SEO with “near me” searches

• Embedding maps for the location of your offline store on your website. 
• Creating a location page on your website. 
• Creating separate location pages if you have multiple storefronts.
• Include landmarks, directions, and wide-angle images in your location pages to get a view of the neighborhood.  

• Collaborative virtual events with related businesses. 
• Creating guest blogs. 
• Creating content on topics trending in your local area. 
• Building location-based pages with images and videos of your business. 
• Building location-specific landing pages. 

• Mention the hours of operation. 
• Use call-to-action buttons relevant to your business. 
• Upload photos and videos of your business. 
• Keep your NAP i.e. Name, Address, and Phone Number updated on your profile. 
• Respond to reviews in the review and rating tab. 
• Answer the questions in the Question and Answer tab. 
• Specify the category of business. 
• Write a compelling and informative description of your business. 
• Create events and posts on your profile.
• Link the Google My Business listing to your website. 

CONCLUSION

SEO LEVERAGE 2022

Leveraging SEO for successful paid campaigns. 

• The organic traffic rate,
• The visitor’s metrics, such as source, 
• The average session duration, 
• The best functioning keywords,
• The most popular webpage on your website or e-store. 

Leveraging SEO for targeting various search engines. 

Leveraging SEO for E-commerce

Leveraging SEO for Content Marketing

• Creating content that the target audience seeks.
• Using relevant and popular keywords that link your website to the pertinent searcher. 
• Increasing website traffic significantly.
• Curating quality and useful content.
• Creating informative blogs and guest posts on trending topics using relevant keywords to bring pertinent visitors and also enhance social sharing. 
• Ensuring a positive user experience.  

Leveraging SEO for building a customer persona

Leveraging SEO for Public Relations

• Inculcating relevant keywords in the press release content. 
• Optimizing images used in the press release to enhance exposure. 
• Track the performance of the press release.
• Analyze the target audience’s response to the press release. 

Data over Opinions

SEO is not ONLY Google 

SEO has rules and guidelines

Patience and Discipline are crucial 

SEO success is determined by multiple factors. 

• Quality of content
• Website Architecture
• The loading speed of the website
• Keyword optimization 
• Technical SEO 

CONCLUSION 

As the number of digital video viewers is expected to reach 3.48 billion in 2023, marketers embrace video content as a reliable promotional tool. It is critical in today’s oversaturated, competitive, and ever-evolving marketing environment to have a diverse video content strategy in place. For your video content to thrive, you must learn to take calculated risks. Read on to gain insights into the future of video marketing and actionable practices to guide you on how to get started:

Rise of Video

Videos are not only engaging and visually appealing, but they also allow you to communicate your brand message in a more personal and memorable way. Video-first marketing plays a significant role in interactions as the customer goes through a journey from the consideration to the ‘sold out’ stage, convinced that yours is the product/service they need.

86% of marketers use video as a digital marketing tool. The majority (78%) say videos have directly helped them increase sales, while 86% also say that videos increased website traffic. A reason why video marketing is favoured as a marketing tool is due to its potential to explain everything in a format preferred by the audience — visually. Therefore, tutorial videos are especially popular among end-users.

Video Equals Value

Besides helping your website rank on relevant SERPs, videos make your snippet (or the actual result listing content) more eye-catching, meaning searchers will likely see it before seeing other results on the page. Video aids in lowering bounce rates. People spend over twice as long on a webpage with video than without. Its usefulness and engaging nature correlate with more time spent on your page.

Compelling marketing videos present your products in a conversational form, creating a sense of human approach, which is why 57% of consumers say that videos give them the confidence to purchase online. In addition, 92% of mobile consumers share videos on their social network, making it the most preferred digital format with the highest CTR. This gives a chance to spread brand awareness to a large crowd in less time.

Master Storytelling 

Influential storytelling videos guide viewers through relatable narrative-based visual content that gets to the heart of their pain points, kindles an emotional connection and suggests a satisfying solution. When creating videos, start with a vision of the feeling you want your audience to walk away with and how your story will create the emotional undertone that will make viewers want to follow the CTA.

A content calendar helps keep track of reels/shorts you need to create and distribute over the year. You can repurpose these video ideas to communicate to your audience by addressing their pain points. Video case studies are a powerful marketing tool as they prove to prospects that your business has something valuable to offer. This factor is crucial in nurturing leads and converting them into buyers.

Strategies to Ace Video

Your video marketing strategy is every bit as essential as execution. You can use video to boost qualified leads in your sales pipeline and match ROI. The trick to making your videos count is to build purposefully. The most effective digital marketing strategy to captivate a loyal and involved audience is to impact them where it counts. It never hurts to begin creating that intimate bond and devotion to your brand as soon as possible.

Companies with consistent branding are more successful than those without. Your videos should link to your website or a landing page, with explicit, on-brand creatives and unified messaging across each channel. A/B testing video campaigns should help you figure out what elements are working out and what isn’t. Remember to test and test again to determine the optimal content and timing of your video campaigns.

Opportunities with Video

The world of internet marketing has been dominated by video marketing trends. As a result, marketers can utilise a wide range of videos to build their brand presence. 

• Facebook Live: It offers consumers an unfiltered, raw look at the content that a company wishes to promote. Additionally, viewers can remark and respond to the video on Facebook Live in real-time.
• Interview-style Video: By conducting brief, professional interviews with the appropriate workers, you may provide your customers with a behind-the-scenes glimpse at the essence of your company.
• Informative Video with Animation: It includes crucial statistics about a company while showing trendy photographs or brief video clips with amusing graphics and humorous transitions.

Go Pro with Video

Without diving too deep into theory, the best way to define the purpose of your video marketing is to determine its standing in the marketing funnel. A data-led approach will help you iterate swiftly, double down on what's working, and steer away from what isn't. Whether organic or paid digital marketing services, the opportunities are endless if you take the right approach. Video is a powerful platform giving you a tremendous opportunity to impact your audience and drive business results.

For any E-commerce Business, having a successful E-commerce team is a must, and for any E-commerce Business founder, having basic knowledge of the digital world is crucial. The knowledge of the digital space helps an E-commerce enthusiast hire the right talent, ask the right questions, delegate the tasks ideally, and manage the team optimally. The first and foremost step of an e-commerce business owner is to understand the practice that is primary and paramount in the e-commerce business cycle. Yes, we are talking about E-commerce SEO. 

E-commerce SEO is a digital marketing strategy for an online store to increase the traffic on its website, organically improve the ranking in the SERP, and, optimize its conversion rate. 

E-commerce SEO is the start of any online store’s digital marketing and it ensures a surefire hit for the online store’s digital presence. In this article, we cover the overview of various E-commerce SEO practices that every e-commerce enthusiast must be aware of, along with a sprinkle of insights to build your resourceful E-commerce marketing team. 

THE CRUCIAL E-COMMERCE SEO PRACTICES 

WEBSITE ARCHITECTURE & URL STRUCTURE

The website is your online store and it is the first place the e-shopper lands on when they search for your business which makes it imperative to have a lucrative design that well aligns with your business’s persona. In addition to the website design, the following factors play a major role in keeping your bounce rate minimal: 

• Building a responsive yet simple home page 
• Ensuring easy navigation for a user-friendly experience.  
• Creating quick-loading web pages.  
• Having an SSL Certificate on the website. 
• Keeping a simplified URL Structure.  

GOOGLE MY BUSINESS 

Google My Business is the tool where you can register your business and mention information such as Location, Office Hours, Brief Description, etc. Businesses usually underestimate the power of optimizing their Google My business profile. Google My Business is a prominent source of targeting through local SEO and map stack results.

Generating authentic and credible reviews and ratings for your business in the Google My Business tool also significantly improves the “E-commerce” store’s visibility in SERPs.  

KEYWORD RESEARCH

Keyword Research and Optimization is possibly one of the most important SEO practices as keywords help Google recognize your industry of service and then connect your E-business with pertinent shoppers. Keyword research helps the growth of an E-store in the following ways: 

• Keyword research helps you understand what your target audience is looking for. 
• It connects your e-store to the e-shoppers.
• Keyword analysis provides insights into the trends of the industry. 
• It helps you draft your website content strategically. 
• Optimal use of relevant keywords increases the traffic to the e-store by improving visibility in the SERPs. 
• By targeting semantic keywords you can link other similar products, in your online store, to the main one. 
• It helps you pick the right keywords with lucrative search volume and popularity. 
• Through careful keyword research, you can identify your niche and use the keywords that best describe your e-business. 

PRODUCT LISTING OPTIMIZATION

There are two components that optimize the product listing for your e-business, which are: 

• Separate Product Pages 

Each and every product and/or service that your e-store has to offer must have a separate page that is easy to navigate, responsive, fast loading, and clean with the right amount of product information. To make it more interactive, these pages can also feature videos and tutorials of the products. 

• Unique Product Description 

As time-consuming as it may sound, it is important to have a unique product description for each and every product that your online store has to offer. This helps in solving the issue of duplication of content and also provides an avenue to utilize the target keywords and create rich snippets, which brings us to the next point.

CREATING RICH SNIPPETS

Rich Snippets are those brief explanations that appear in the SERPs and they have a higher CTR (Click Through Rate). SEO optimizes the use of Rich Snippets through Schema Markup. Proper use of this function increases the visibility of your “E-commerce business” in the SERPs, increasing the chances of your e-business appearing in the sections of “people also asked for '', “Top Stories' ' and AutoComplete in the search box. 

IMAGE OPTIMIZATION 

An E-commerce store is generally full of image data that can be optimized to rank higher in the SERPs. By compressing the size of the image before publishing it on the website, the loading time of the same can be reduced, and, by using the alt text section while publishing images, one can rank higher in the Google Images search results. Ranking in Google Images is easier than ranking in general SERPs. E-commerce businesses have a cut above others when it comes to ranking in Google Images. 

BLOGGING 

Sharing knowledgeable content and insights on your website through blog posts can be a great source to take your SEO practices up a notch. It is a free platform for your business to invite organic traffic through keyword targeting, especially LSI keywords and social sharing. 

Above that, once an “E-commerce” business builds its brand name and creates remarkable goodwill in the market, the customers, stakeholders, and competitors look forward to such informational content from their end.

COMPETITOR AND INDUSTRY ANALYSIS

Doing the SWOT analysis helps you understand your industry better in order to utilize all the resources as per industry trends. When it comes to competitor analysis, various channels can be analyzed for varied analyses, such as: 

• To get marketing inspiration, competitors’ Landing Pages and Social Media handles can be analyzed.
• For learning how to best optimize product description, competitors’ Estore can be analyzed. 
• Google Trends is a great tool to determine industry-specific and trending keywords. 

Knowing about all the practices is indeed a step forward but it is not the destination. Optimal execution is as important as strategic planning and for that, every e-commerce business must have a strong e-commerce team. 

CONCLUSION

Keep in mind, E-commerce SEO is one of the sure-shot ways of growing your e-store tremendously without a hefty monetary investment. It is exceptionally beneficial for budding entrepreneurs who are just embarking on their e-commerce journey. 

We understand that building an in-house E-commerce Marketing team can be expensive, both in terms of resources and time, so we at #ARM “Worldwide”, extend our helping hand to lift some of your burdens that come with starting and growing your e-commerce business. 

If you wish to start your e-business journey with the best E-Commerce SEO Agency in town, #ARM Worldwide can be your perfect professional partner. 

Wish to know more about the best SEO Services in India? Connect with us!

For your content marketing efforts to be fruitful, you must have clear goals and effective strategies. In addition, marketing teams need to justify the resources to produce high-quality content that actually moves the needle. Thus content marketing metrics and measuring against set KPIs are crucial. 

Let's discuss five essential metrics to help marketers showcase the value of content marketing:

Get a Click-Through Rate Surge

CTR helps with ad optimisation by revealing how many people really click on your advertising. The top-tier content marketing strategy is to increase sales through click-through-rate. By enhancing the efficacy of click-generating elements, including copy, titles, subject lines, graphics, keywords, and descriptions, businesses can improve CTR.

It is crucial to write appealing meta titles and descriptions that draw the searcher's attention since it raises the CTR and attracts a larger audience. There are many ways to increase CTR to lay the grounds for a high conversion rate. This includes selectively choosing which sites to post ads on as well as customised advertising catered to the target audiences.

Boost Engagement with Social Shares

Keeping track of your social shares is crucial since social media has solidified itself as one of the primary platforms for online users to interact. While some social media sites may necessitate third-party technologies, the vast majority will provide you with the necessary information through their built-in analytics systems.

It is more significant to see how a business interacts with its clients rather than just relying on website claims and social media shares to support them in the eyes of customers. For example, a post is seen by an entirely new audience after being shared, and they can then share it with their own network, increasing the post's reach.

Augment Credibility with Backlinks 

One of the essential ranking criteria on Google is backlinks. Google identifies and prioritises backlinks through countless algorithmic modifications. First, analyse a competitor's backlink profile with SEO backlink tools. Then, look at the websites and pages that are linking to theirs.

• Dofollow is a link's default status and lets Google know that the information on the other side is significant and deserving of a high ranking.
• Use Nofollow links on all content where marketers have no editorial control, such as in social media comments or blog comment sections. Spam and other useless links are blocked by it.

Create Opportunities with Quality Traffic 

For a website to have a steady influx of traffic, you need to understand more about its traffic. It provides the most accurate data concerning user behaviour and acquisitions. The amount of individuals who find your material through search engines is indicated by organic traffic. Of course, Google will be the source for the majority of them.

Investment in organic traffic is crucial for any plan because of its significant reach potential. Therefore, precise optimisation might help you get excellent results. SEO entails creating high-quality, relevant content authored using the most effective approaches to draw Google traffic.

Dive into Customer Feedback

Customer experiences are laid out on the table for other customers to see, companies want to understand how engagement and experience affect customer relationships, and they are using feedback to measure it. Analysing feedback is not a one-time process — companies must constantly listen to their customers and measure their feedback to stay ahead of their expectations.

What customers say is very important, and prospective buyers are likely to trust their peers. So, by using reviews within your marketing content, you add a type of word-of-mouth aspect. Knowing who your audience is and what they want from you, you can build a sales funnel with content. This starts with a series of top-level blog posts, videos & articles covering key questions that need answering. 

Final Thoughts

This list of five key metrics to measure content marketing should help kick-start your journey to success. Whether changing the type of content being created or its distribution strategy, keep in mind that content marketing is an investment, and tracking these metrics will help you win in the long run. It's simply a process that must be followed to ensure that you're building the right foundations to place your content meticulously, thus ensuring you make the right kind of impact online.

SEO is constantly evolving. The game changes with each new update to the search algorithm. Marketers must constantly adapt their SEO strategy to new best optimization practices and changing search trends. Search engine optimisation is the process of optimizing her website for Google search to get more web traffic and improve website visibility. The main purpose of SEO is to improve a website's ranking in the SERPs (search engine result pages) of Google. SEO can be divided into two main categories: on-page SEO and off-page SEO.

On-page SEO refers to all actions that can be taken directly within a website to improve its position in search rankings. This includes, for example, optimizing title tags and meta descriptions. Off-page SEO, on the other hand, refers to all measures that can be taken outside of your actual website to affect your visibility on search engine result pages.

SEO statistics for 2022

SEO can be difficult to navigate, but seeing the stats that matter most to your business can easily give you valuable insight into your efforts. If you want to improve your ranking in search results and get more traffic, here are some important SEO stats you should know.

• 200 factors used as ranking signals by the Google search algorithm
• 75% of website visitors never make it past the first page of search results
• Has a CTR of 34.36 D44 for the #1 Google search result. 67.60% CTR for the first five pages of Google search results
• 91% of all website pages do not get organic traffic from Google, mainly because they have no backlinks.
• 55.24% of website pages have no backlinks
• 57% of executives say developing on-page content is the most effective SEO tactic
• Quality content and link building are important signals Google uses to rank your website

Mobile SEO statistics 2022

Mobile devices account for over 60% of all web traffic. So if your website isn't mobile-friendly, you're missing out on a lot of potential customers. Mobile SEO is the process of making sure her website is accessible and user-friendly on mobile devices.

Here are the top 5 things you need to know about mobile SEO.

• Most web traffic comes from mobile devices.
• Mobile-first indexing has become the norm. Google began ranking higher in search results for websites designed for mobile viewing. We recommend designing his website with mobile users in mind so that it appears higher on search engines such as Google.
• With the increasing consumption of long content on mobile, it's a good idea to add long articles and blog posts to your site, not just short posts and bullet points.
• Mobile optimization also improves your site's rank in traditional desktop searches. Keep these tips in mind when optimizing your website for both desktop and mobile.
• Mobile apps are another way to reach more people through smartphones and tablets. Consider investing in your app.

Google statistics 2022

Google is the world's most popular search engine, processing over 3 billion searches per day. Google uses algorithms to rank websites based on a variety of factors, including quality and quantity of content and ease of use. Search engine optimization (SEO) is the process of improving your website so that it appears higher in Google's search results. A higher ranking means more traffic, which can lead to more customers and sales.

• 130 trillion websites are crawled by Google
• Google searches per year – 2.5 trillion
• Between 40 billion and 60 billion is the estimated number of searches done each month on Google in the United States.
• 15% of daily Google searches are unique and have never been searched before
• 1 minute is the average time a user spends on a search query on Google
• It falls into 63,000 searches per second. 3.8 million searches per minute. 228 million searches per hour. 5.5 billion searches per day. 167 billion searches per month
• 30% of all mobile searches on Google are location related
• 66% of unique searches lead to at least one click in Google search results.
• 34% of searches on Google are not clicked at all
• 40.9% of Google searches on mobile are organic
• 62.2% of Google searches performed on desktop devices are organic

Conclusion

As the statistics above show, SEO remains an effective inbound marketing strategy. But if they want to stay competitive, marketers must continue to adapt their strategies to evolving consumer search trends and algorithmic updates. Focus on conversational long-tail voice search, incorporate snippets into your strategy, continue to invest time and resources in building website authority and backlinks, and don't neglect video SEO as part of your inbound marketing efforts.

And of course, as always, the most important thing is to make sure you create great content. Businesses can get in touch with SEO service providers to get their hands on the best SEO strategies.