Digital Marketing / Inbound Marketing
The Top 7 Viral Marketing Techniques
Viral marketing is the ball game of both luck and diligence. Some viral marketing strategies make the brand go viral in an instant, some take time and some just sink. The thing that is common for all successful viral marketing campaigns is that they start with great efforts, that include: …
Viral marketing is the ball game of both luck and diligence. Some viral marketing strategies make the brand go viral in an instant, some take time and some just sink. The thing that is common for all successful viral marketing campaigns is that they start with great efforts, that include:
Producing share-worthy content,
Creating a buzz around the same, and
Inducing social sharing through paid collaborations.
These efforts aim at acquiring the target audience’s interest which eventually leads to the content spreading like wildfire.
What is viral marketing?
Viral marketing revolves around creating content that has the ability to spread at an exponential rate. It can be in the form of a video, text or image. Through viral marketing techniques, brands make immense use of social networks and online platforms for their promotion.Why include viral marketing strategies in your marketing campaign?
With digitization taking off, viral marketing has become supremely beneficial. Content goes viral online frequently and that is why brands are including it in their marketing campaign. Other than that:- It helps enhance brand awareness on a large scale.
- A great viral piece of content improves brand retention ten folds.
- It is much more economical as compared to paid advertising since the followers become organic promoters.
- With successful viral marketing campaigns, a brand can build a robust and loyal customer/follower base.
